1994 NEBS EXECUTIVE BONUS PLAN
                        (Effective as of June 26, 1993)

     This Executive Bonus Plan was adopted by the Board of Directors of New 

England Business Serve, Inc. (the "Company") onOctober 22, 1993 upon the 

recommendation of  its Organization andCompensation Committee for the purpose 

of providing incentive compensation for the senior executives of the Company.

This Plan shall be governed by the following definitions and calculations.

    I.   Participants.  The Participants in the Plan for the 1994
         ------------
fiscal year of the Company (the "Year") and their respective

Target Percentages shall be as follows:

         A.  Officers of the Company.
             ----------------------- 

     Bartley H. Calder, 
     President and CEO                                        60%

     Robert S. Brown,
     Vice President - General Manager, Marketing              40%

     Christopher H. Corbett,
     Vice President - General Manager, Manufacturing          40%
     and Information Resources

     Edward M. Bolesky,
     Vice President- General Manager, Administration          40%
     and Customer Relations

     Russell V. Corsini, Jr.,
     Vice President - Finance                                 40%

     Sally C. Davis,
     Vice President - Human Resources                         40%

     Thomas M. Freeze,
     Treasurer                                                40%

     Timothy D. Althof,
     Corporate Controller                                     40%




         B.  CEOs of Subsidiaries.
             -------------------- 

     Robert T. Richardson, President
     NEBS Business Forms, Ltd.                                40%

     Robert A. Lay, President and Chief Executive
     SYCOM, Inc.                                              40%

     David G. Booth, Managing Director
     NEBS Business Stationery                                 40%

         C.  Directors of Business Units and of Manufacturing.
             ------------------------------------------------

     Steve H. Dedo, 
     Business Forms Director                                  40%

     Linda A. Jacobs, 
     Marketing Products Director                              40%

     Ronald F. Verni, 
     Vice President - General Manager, Computer Forms/        40%
     Software and OWP

     Steven G. Schlerf, 
     Manufacturing Director                                   40%

No Participant shall be eligible to participate in the NEBS Profit Sharing 

Plan for any year in which he or she is entitled to participate in this Plan.
  
    II.  Target Bonus.  The Target Bonus payable to a Participant with 
         ------------
respect to the Year shall be an amount arrived at by multiplying his or her 

base salary initially fixed for the Year by his or her Target Bonus Percentage.
  
    III. Actual Bonuses.
         --------------  
         A.  Officers of the Company.  The Actual Bonus of each  
             -----------------------
    of the Participants who is an Officer of the Company, other   
   
    than Ronald F. Verni, shall be calculated by multiplying his   
   
    or her Target Bonus by a percentage which shall be 50% of the   

    sum of (i) a "Consolidated Sales Factor" equal to the  



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    percentage which the consolidated net sales in the Year are  

    of $259,734,000 (the "targeted consolidated net sales" for    

    the Year), and (ii) a "Consolidated Profit Factor" equal to    

    the percentage which the consolidated earnings per share of     

    the Year are of $1.00 per share (the "targeted consolidated     

    earnings per share" for the Year), as described below:

              1.   Consolidated Sales Factor equals 100% plus
                   -------------------------  
                   6.25% for each one percent by which            
                   consolidated net sales are more than the        
                   targeted consolidated net sales for the Year,    
                   or 100% minus 6.25% for each one percent by       
                   which consolidated net sales are less than the     
                   targeted consolidated net sales for the Year       
                   (calculated in either case to the nearest           
                   one-tenth of one percent), provided that the         
                   Sales Factor shall be 0% if net sales for the         
                   Year are less than $238,955,000.

               2.  Consolidated Profit Factor equals 100% plus   
                   --------------------------
                   7.14% for each one percent by which            
                   consolidated earnings per share are more than   
                   the targeted consolidated earnings per share     
                   for the Year, or 100% minus 7.14% for each one    
                   percent by which consolidated earnings per        
                   share are less than the targeted consolidated      
                   earnings per share for the Year (calculated in      
                   either case to the nearest one-tenth of one         
                   percent), provided that the profit factor            
                   shall be 0% if the earnings per share for the 
                   Year are less than $.93.

No bonuses shall be payable to the Officers under this plan if the Company's

consolidated earnings per share for the Year are less than $.85. 
 
         B.   Chief Executive Officers of Subsidiary Business
              -----------------------------------------------      
              Units.  
              -----

              1.   The Chief Executive of SYCOM, Inc. and the    
                   Managing Director of NEBS Business Stationery  
                   shall be paid an actual bonus which shall be    
                   the sum of the following four products: 


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                   (a)  15% of his Target Bonus times the        
                   Consolidated Sales Factor determined pursuant  
                   to Section A.1 above; 

                   (b)  15% of his Target Bonus times the        
                   Consolidated Profit Factor determined pursuant 
                   to Section A.2 above; 

                   (c)  35% of his Target Bonus times his unit's 
                   sales factor determined pursuant to Section 3  
                   or 5 below; and 

                   (d)  35% of his Target Bonus times his unit's 
                   profit factor determined pursuant to Section 4 
                   or 6 below.  

              2.   The President of NEBS Business Forms Limited  
                   shall be paid an actual bonus which will be    
                   the sum of the following six products.  

                   (a)  15% of his Target Bonus times the        
                   Consolidated Sales Factor determined pursuant  
                   to Section A.1 above;

                   (b)  15% of his Target Bonus times the        
                   Consolidated Profit Factor determined pursuant 
                   to Section A.2 above;

                   (c)  25% of his Target Bonus times his unit's 
                   sales factor determined pursuant to Section 7  
                   below; 

                   (d)  25% of his Target Bonus times his unit's 
                   profit factor determined pursuant to Section 8 
                   below;

                   (e)  10% of his Target Bonus times the sales  
                   factor of NEBS Business Stationery determined  
                   pursuant to Section 5 below; and 

                   (f)  10% of his Target Bonus times the profit 
                   factor of NEBS Business Stationery determined  
                   pursuant to Section 6 below.  

              3.   Sales Factor of SYCOM, Inc. equals 100% plus  
                   ---------------------------   
                   12.5% for each one percent by which its net    
                   sales are more than $15,253,000 (its "targeted  
                   net sales" for the Year), or 100% minus 12.5%   
                   for each one percent by which its net sales      
                   are less than its targeted net sales for the      
                   Year (calculated in either case to the nearest     
                   one-tenth of one percent), provided that the       
                   Sales Factor of Sycom, Inc. shall be 0% if its



                                    -4-



                   net sales for the Year are less than          
                   $14,643,000.  

              4.   Profit Factor of SYCOM, Inc. equals 100% plus 
                   ---------------------------- 
                   6.25% for each one percent by which its profit 
                   from operations is more than $2,160,000 (its   
                   "targeted profit from operations" for the       
                   Year), or 100% minus 6.25% for each one          
                   percent by which its targeted profit from         
                   operations is less than its targeted profit        
                   from operations for the Year (calculated in         
                   either case to the nearest one-tenth of one          
                   percent), provided that the profit factor             
                   shall be 0% if its profit from operations for          
                   the Year is less than $1,987,000.

              5.   Sales Factor of NEBS Business Stationery      
                   ----------------------------------------
                   equals 100% plus 4.17% for each one percent by 
                   which its net sales are more than 3,343,000    
                   pounds (its "targeted net sales" for the        
                   Year), or 100% minus 4.17% for each one          
                   percent by which its net sales are less than      
                   its targeted net sales for the Year                
                   (calculated in either case to the nearest           
                   one-tenth of one percent), provided that the         
                   Sales Factor shall be 0% if its net sales for         
                   the Year are less than 2,942,000 pound.

              6.   Profit Factor of NEBS Business Stationery     
                   -----------------------------------------
                   equals 100% plus 0.5% for each one percent by  
                   which its profit from operations is more than   
                   69,000 pounds (its "targeted profit from         
                   operations") for the Year, or 100% minus 0.5%     
                   for each one percent by which its profit from      
                   operations is less than its targeted profit         
                   from operations for the Year (calculated in          
                   either case to the nearest one-tenth of one           
                   percent), provided that the profit factor              
                   shall be 0% if its profit from operations for           
                   the Year is negative.

              7.   Sales Factor of NEBS Business Forms Limited   
                   -------------------------------------------
                   equals 100% plus 10% for each one percent by   
                   which its net sales are more than $22,815,000   
                   Canadian (its "targeted net sales" for the       
                   Year), or 100% minus 10% for each one percent     
                   by which its net sales are less than its           
                   targeted net sales for the Year (calculated in      
                   either case to the nearest one-tenth of one         
                   percent), provided that the Sales Factor shall       
                   be 0% if its net sales for the Year are less 
                   than $21,674,000 Canadian.



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              8.   Profit Factor of NEBS Business Forms Limited  
                   --------------------------------------------
                   equals 100% plus 5% for each one percent by    
                   which its profit from operations is more than   
                   $4,789,000 (its "targeted profit from            
                   operations" for the Year), or 100% minus 5%       
                   for each one percent by which its profit from      
                   operations is less than its targeted profit         
                   from operations for the Year (calculated in          
                   either case to the nearest one-tenth of one           
                   percent), provided that the profit factor              
                   shall be 0% if its profit from operations for           
                   the Year is less than $4,310,000.

No bonuses shall be paid to any CEO of a subsidiary business unit if (i) the 

consolidated earnings per share are less than 85% of the targeted

consolidated earnings per share for the year or (ii) the profit from 

operations of his business unit is less than 85% of the targeted profit from 

operations for the Year of such unit(or negative in the case of NEBS Business

Stationery). 

         C.  The Business Unit and Manufacturing Directors.
             ---------------------------------------------   

             1.   The Directors of the Business Forms and        
                  Marketing Products Units and the Vice-President 
                  - General Manager, Computer Forms/Software and  
                  OWP shall be paid an actual bonus which shall    
                  be the sum of the following two products:

                  (a)  50% of his or her Target Bonus times his  
                  or her unit's sales factor determined pursuant  
                  to Sections 2,3 or 4, respectively below; and

                  (b)  50% of his or her Target Bonus times the  
                  Consolidated Profit Factor determined pursuant  
                  to Section A.2 above.

             2.   Sales Factor of Business Forms Unit equals 100%
                  ----------------------------------- 
                  plus 12.5% for each one percent by which its   
                  net sales are more than $103,928,000 (its       
                  "targeted net sales for the Year"), or 100%      
                  minus 12.5% for each one percent by which its     
                  net sales are less than its targeted net sales     
                  for the Year (calculated in either case to the      
                  nearest one-tenth of one percent), provided          
                  that the Sales Factor shall be 0% if its net          
                  sales for the Year are less than $99,771,000.


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             3.   Sales Factor of Marketing Products Unit equals 
                  ---------------------------------------
                  100% plus 12.5% for each one percent by which   
                  its net sales are more than $35,977,000 (its     
                  "targeted net sales" for the Year), or 100%       
                  minus 12.5% for each one percent by which its      
                  net sales are less than its targeted net sales      
                  for the Year (calculated in either case to the       
                  nearest one-tenth of one percent), provided           
                  that the Sales Factor shall be 0% if its net           
                  sales for the Year are less than $34,538,000.

             4.   Sales Factor of Computer Forms and Software    
                  ------------------------------------------- 
                  Unit equals 100% plus 5% for each one percent   
                  ----
                  by which its net sales are more than             
                  $68,407,000 (its "targeted net sales" for the     
                  Year), or 100% minus 5% for each one percent by    
                  which its net sales are less than its targeted     
                  net sales for the Year (calculated in either        
                  case to the nearest one-tenth of one percent),       
                  provided that the Sales Factor shall be 0% if         
                  its net sales for the Year are less than               
                  $61,566,000.

             5.   The Director of Manufacturing shall be paid an 
                  actual bonus which will be the sum of the       
                  following two products:

                  (a)  50% of his Target Bonus times the Sales   
                  Factor of Domestic NEBS; and

                  (b)  50% of his Target Bonus times the         
                  Consolidated Profit Factor determined pursuant  
                  to Section A.2 above; 

             6.   Sales Factor of Domestic NEBS equals 100% plus 
                  -----------------------------
                  5.06% for each one percent by which the         
                  Company's domestic net sales are more than       
                  $221,611,000 (its "targeted domestic net sales"   
                  for the Year), or 100% minus 5.06% for each one   
                  percent by which its domestic net sales re less   
                  than is targeted domestic net sales for the       
                  Year (calculated in either case to the nearest     
                  one-tenth of one percent), provided that the        
                  Sales Factor shall be 0% if its domestic net         
                  sales for the Year are less than $199,704,000.

No bonus shall be paid to any Business Unit Director or to the Director of 

Manufacturing if (i) the consolidated earnings per 



                                   -7-



share are less than 85% of the targeted consolidated earnings per share for 

the year. 

    IV.  Certain Definitions and Other Provisions.
         ----------------------------------------

         A.  All references to "net" sales shall refer to        

    consolidated net sales of the Company or net sales            

    of a subsidiary business unit or business unit, as             

    the case may be, as reported or used in calculating             

    the Company's audited consolidated earnings.  

         B.  For purposes of calculating the Consolidated Profit 

    factor, consolidated earnings per share for the Year         

    shall be determined by dividing the consolidated net          

    income from continuing operations for the Year by              

    the weighted average number of shares of Common                 

    Stock outstanding during the Year.  Consolidated net            

    income from continuing operations shall mean such               

    consolidated income, after taxes and after provision            

    for executive bonuses under this Plan, determined in            

    accordance with all of the accounting policies employed in      

    the preparation of the Company's audited financial              

    statements for the Year.  

         C.  Consolidated net income, targeted consolidated net  

    income, the actual or targeted profit from operations of any 

    subsidiary business unit or the actual or targeted net sales 

    of any subsidiary business unit or business unit may, at the 

    discretion of the Organization and Compensation Committee,   

    be adjusted to eliminate the effect of (a) either the         

    acquisition or the divestiture by the Company of any           


                                 -8-



    subsidiary or division during the Year, and/or (b) the          

    imposition during the Year by Massachusetts or any other        

    state or states of sales taxes on services, materials or        

    supplies purchased by the Company the effect of which is not     

    allowed for in the Company's annual budget for the 1994         

    fiscal year or (c) any abatement of taxes or material 

    increase or decrease in Federal or State corporate tax      

    rates.  Any such discretionary adjustment shall be decided   

    upon by the Organization and Compensation Committee, and      

    shall be announced to the affected Participants, promptly      

    after the occurrence of the motivating event.  

         D.  "Profit from Operations" for any subsidiary business

    unit of the Company shall be determined consistently with   

    the process whereby its targeted profit from operations for  

    the Year was determined and shall not reflect any charge for  

    executive bonuses payable under this Plan.  

         E.  Domestic net sales for the Year means consolidated  

    net sales less the net sales of NEBS Business Forms, Ltd.    

    and NEBS Business Stationery.  

         F.  Should a Participant die, retire, or become totally 

    disabled during the Year, he or she or his or her estate    

    shall be entitled to receive a bonus pro-rated in accordance 

    with the percentage of his or her annual salary earned from  

    the beginning of the Year up to the date of death,            

    retirement or disability.  Should a Participant's employment   

    by the Company or a subsidiary business unit be terminated for any 
    

                                -9-



    other reason, payment of any bonus hereunder for the    

    year in which such termination occurs is at the sole            

    discretion of the Organization and Compensation Committee.

         G.  This Plan shall be effective commencing as of June  

    26, 1993.  

         H.  The intended operation of the foregoing formulas for

    calculating actual bonuses are shown graphically in the     

    exhibits annexed hereto, which are incorporated herein by    

    this reference.  



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