NEW ENGLAND BUSINESS SERVICE, INC.


                      KEY EMPLOYEE STOCK OPTION AND STOCK

                           APPRECIATION RIGHTS PLAN

               KEY EMPLOYEE NON-INCENTIVE STOCK OPTION AGREEMENT
                            -------------

NOTE: THIS IS A NON-INCENTIVE STOCK OPTION.  BEFORE EXERCISING IT, READ 

SECTION 9, BELOW, AND THE PROSPECTUS REFERRED TO THEREIN TO AVOID 

UNANTICIPATED TAX CONSEQUENCES.


      This non-incentive stock option (the "Option") is granted as of 

November 12, 1993, by New England Business Service, Inc., a Delaware 

Corporation (the "Company"), to William C. Lowe of Concord, Massachusetts 

(the "Grantee"), an employee of the Company.


      1.   Shares Subject to Option
           ------------------------

      Pursuant to the provisions of the Company's Key Employee Stock Option 
 
and Stock Appreciation Rights Plan dated October 26, 1990 (the "Plan"),  

the Company hereby grants to the Grantee an Option to purchase 300,000 of the 

Company's Common Stock (par value $1.00 per share) (the "Optioned Shares") 

at a price of $16.25 per share in accordance with and subject to all the 

terms and conditions hereinafter set forth.  The plan and any amendments 

thereto are hereby incorporated by reference and made a part hereof.


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      2.   Term and Exercise of Option
           ---------------------------

      Except as otherwise provided in the Plan or in this Option, the Option 

shall terminate at the close of business on November 12, 2003 or ten years 

from the date of grant, whichever is earlier, and may be exercised only by the 

Grantee or, to the extent provided in Section 3(b) hereof, by his legal 

representative.

      While the Option is effective and the Grantee continues to be employed, 

the Option Shares shall become available for purchase by the Grantee in 

minimum installments of ten (10) shares unless the issue of a lesser number 

is enough to exhaust the Option.  The Grantee's right to purchase shares 

pursuant to this Option shall vest according to the following schedule:


    Date           Number of Shares       Price if Exercised
    ----           ----------------
                                                In Full      
                                          ------------------

January 3, 1994      75,000                 $1,218,750.00

January 3, 1995      75,000                  1,218,750.00

January 3, 1996      75,000                  1,218,750.00

January 3, 1997      75,000                  1,218,750.00

      Provided that the right to purchase all of the remaining shares 

purchasable hereunder shall vest and become exercisable immediately upon the 

occurrence of a Change in Control of the Company as defined in Paragraph 6 

below.


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      Unpurchased portions of available installments may be accumulated and 

subsequently purchased by the Grantee prior to the expiration of the Option.


      3.   Terms and Conditions of Exercise of Option
           ------------------------------------------  

      Each exercise and purchase of Optioned Shares pursuant to the Option 

shall be subject to the following terms and conditions:

           (a)  The Grantee shall have remained in the continuous employ of 

the Company from the date of the Option grant until the date of exercise (or 

in the circumstances specified in Section 5(f)(ii) of the Plan until a date 

not more than three months prior to the date of exercise).

           (b)  If the Grantee dies, then his legal representative or the 

person or persons to whom his rights under the Option shall pass by will or by 

the applicable laws of descent and distribution shall be entitled, subject to 

the condition that no Option shall be exercisable after the expiration of ten

years from the date it was granted, within twelve months after the date of 

his death or prior to the expiration date of the Option, whichever is earlier, 

to exercise the Option to the extent that the Grantee would have been 

entitled to exercise the Option on the date of his death.



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           (c)  The Grantee shall exercise the Option by giving written 

notice of such exercise to the Vice President-Finance of the Company at the 

Company's  principal place of business, accompanied by the full purchase price 

of the Optioned Shares so being purchased, together with any tax or excise, 

if any, due in respect of the issue thereof, in cash, by certified or bank

check, or by the surrendering of shares of the Company's stock.  Such notice 

shall be effective when received by the Vice President-Finance.

           (d)  The stated price and number of Optioned Shares purchasable 

hereunder are subject to adjustment as provided in Section 8 of the Plan.

           (e)  No Optioned Shares shall be issued pursuant to this Option 

grant unless arrangements satisfactory to the Vice President-Finance have 

been made for any required federal or state tax or other withholdings.


      4.   Option Non-Transferable
           -----------------------  

      The Option may not be transferred or assigned by the Grantee or by 

operation of law other than by will or by the laws of descent and 

distribution.  It may be exercised during the lifetime of the Grantee only 

by him or her.




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      5.   Right to Terminate
           ------------------

      Nothing contained in the Option Grant shall restrict the right of the 

Company or a subsidiary of the Company to terminate the employment of the 

Grantee at any time.

      6.   Change in Control
           -----------------

      For the purpose of this Option a "Change in Control" shall mean:

      (a)  The acquisition by any individual, entity or group (within the 

meaning of Section 13(d)(3) or 14(d)(2) of the Securities Exchange Act of 

1934, as amended (the "Exchange Act")) (a "Person") of beneficial ownership 

(within the meaning of Rule 13d-3 promulgated under the Exchange Act) of 35% 

or more of either (i) the then outstanding shares of the Stock or (ii) the

combined voting power of the then outstanding voting securities of the 

Company entitled to vote generally in the election of the directors (the 

"Outstanding Company Voting Securities"); provided, however, that the 

following acquisitions shall not constitute a Change of Control: (i) any 

acquisition directly from the Company (excluding an acquisition by virtue of 

the exercise of a conversion privilege), (ii) any acquisition by the Company,

(iii) any acquisition by any employee benefit plan (or related trust) 

sponsored or maintained by the Company or any corporation controlled by the 

Company or (iv) any acquisition by any corporation pursuant to a consolidation 


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or merger, if, following such consolidation or merger, the conditions 

described in clauses (i), (ii), and (iii) of subsection (c) of this Section 

(6) are satisfied; or

      (b)  Individuals who, as of the date hereof, constitute the Board (the 

"Incumbent Board") ceasing for any reason to constitute at least a majority 

of the Board; provided, however, that any individual becoming a director 

subsequent to the date hereof whose election, or nomination for election by 

the Company's shareholders, was approved by a vote or resolution of at least 

a majority of the directors then comprising the Incumbent Board shall be 

considered as though such individual were a member of the Incumbent Board, 

but excluding, for this purpose, any such individual whose initial assumption

of office occurs as a result of either an actual or threatened election

contest (as such terms are used in Rule 14a-11 of Regulation 14A promulgated 

under the Exchange Act) or other actual or threatened solicitation of proxies

or consents by or on behalf of a Person other than the Board; or

      (c)  Adoption by the Board of Directors of the Company (the "Board") of

a resolution approving an agreement of a consolidation of the Company with or 

merger of the Company into another corporation or business entity in each 

case, unless, following such consolidation or merger, (i) more than 60% of, 

respectively, the then outstanding shares of common stock of the corporation 

resulting from such


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consolidation or merger and/or the combined voting power of the then 

outstanding voting securities of such corporation or business entity entitled

to vote generally in the election of directors (or other persons having the 

general power to direct the affairs of such entity) is then beneficially 

owned, directly or indirectly, by all or substantially of the individuals and

entities who were the beneficial owners, respectively, of the Stock and 

Outstanding Company Voting Securities immediately prior to such consolidation

or merger in substantially the same proportions as their ownership, 

immediately prior to such consolidation or merger, of the Stock and 

Outstanding Company Voting Securities, as the case may be, (ii) no Person 

(excluding the Company, any employee benefit plan (or related trust) of the

Company or such corporation or other business entity resulting from such 

consolidation or merger and any Person beneficially owning, immediately 

prior to such consolidation or merger, directly or indirectly, 35% or more 

of the Stock or Outstanding Voting Securities, as the case may be) 

beneficially owns, directly or indirectly, 35% or more of, respectively, the 

then outstanding shares of common stock of the corporation resulting from 

such consolidation or merger or the combined voting power the then 

outstanding voting securities of such corporation or business entity entitled

to vote generally in the election of its directors (or other persons having 

the general power 


                                    -7-




to direct the affairs of such entity) and (iii) at least a majority of the 

members of the board of directors (or other group of persons having the 

general power to direct the affairs of the corporation or other business 

entity) resulting from such consolidations or merger were members of

the Incumbent Board at the time of the execution of the initial agreement 

providing for such consolidation or merger; provided that any right to 

purchase shares of Stock which shall vest by reason of the action of the 

Board pursuant to this clause (c) shall be divested, with respect to any 

shares not already purchased by the Grantee or his personal representative, 

upon (i) the rejection of such agreement of consolidation or merger by the 

stockholders of the Company, of (ii) its abandonment by either party thereto 

in accordance with its terms; or

      (d)   Adoption by the requisite majority of the whole Board, or by the 

holders of such majority of stock of the Company as is required by law or by 

the Certificate of Incorporation or By-Laws of the Company as then in effect,

of a resolution or consent authorizing (i) the dissolution of the Company or 

(ii) the sale or other disposition of all or substantially all of the assets 

of the Company, other than to a corporation or other business entity with 

respect to which, following the such sale or other disposition, (A) more than

60% of, respectively, the then outstanding shares of common stock of such 

corporation and/or the combined 



                                   -8-




voting power of the outstanding voting securities of such corporation or 

other entity entitled to vote generally in the election of its directors 

(or other persons having the general power to direct its affairs) is then 

beneficially owned, directly or indirectly, by all or substantially all of 

the individuals and entities who were the beneficial owners, respectively, 

of the Stock and Outstanding Company Voting Securities immediately prior to 

such sale or other disposition in substantially the same proportion as their 

ownership, immediately prior to such sale or other disposition, of the Stock 

and/or Outstanding Company Voting securities, as the case may be, (B) no 

Person (excluding the Company and any employee benefit plan (or related 

trust) of the Company or such corporation or other business entity and any

Person beneficially owning, immediately prior to such sale or other 

disposition, directly or indirectly, 35% or more of the Stock or Outstanding 

Company Voting Securities, as the case may be) beneficially owns, directly or

indirectly, 35% or more of, respectively, the then outstanding shares of 

common stock of such corporation and/or the combined voting power of the then

outstanding voting securities of such corporation or other business entity 

entitled to vote generally in the election of directors or other persons having 

the general power to direct its affairs and (C) at least a majority of the 

members of the board of directors or group of persons having 



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the general power to direct the affairs of such corporation or other entity were

members of the Incumbent Board at the time of the execution of the initial 

agreement of action of the Board providing for such sale or other disposition 

of assets of the Company; provided that any right to purchase shares of Stock 

which shall vest by reason of the action of the Board or the stockholders 

pursuant to this clause (d) shall be divested, with respect to any shares not 

already purchased by the Grantee or his personal representative, upon the 

abandonment by the Company of such dissolution, or such sale or other 

disposition of assets, as the case may be.


      7.   Dissolution or Reorganization
           -----------------------------

      Prior to a "Reorganization" as defined in Section 8 of the Plan, the 

Board of Directors of the Company (the "Board") may decide to terminate each 

outstanding Option.  If the Board so decides, it shall give not less than 

thirty (30) days notice to the Grantee of each outstanding Option that the 

period in which all outstanding Options may be exercised will terminate at 

the time of such Reorganization.  Such notice shall be effective when mailed 

to the Grantee by certified or registered mail addressed to him or her at the

Grantee's address of record or when delivered in hand to the Grantee.  

Following such notice all outstanding Options other than Options as to which 

one of the events referred to 



                                   -10-



in Sections 5(f)(ii) or (iii) of the Plan has occurred, may be exercised, in 

whole or in part, and all outstanding Options as to which one of the events 

referred to in Sections 5(f)(ii) or (iii) of the Plan has occurred may be 

exercised, but only to the extent therein permitted, and only at any time 

prior to such Reorganization.


      8.   Restrictions on Transfer of Stock
           ---------------------------------

      The shares of Common Stock issued on exercise of the Option shall be 

subject to any restrictions on transfer the in effect pursuant to the 

Certificate of Incorporation or By-laws of the Company and to any other 

restrictions or provisions attached hereto and made a part hereof or set 

forth in any other contract or agreement binding on the Grantee.


      9.   Notice Concerning Federal Income Taxation
           -----------------------------------------

      As the Option granted hereby is a non-incentive stock option (a 

"NISO"), the holder will recognize compensation income for regular federal 

income tax purposes on the date this option is exercised in the amount by 

which the fair market value of the shares on the date of exercise exceeds 

the option price.  The holder must remit both federal and 




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state withholding taxes to the Company with respect to compensation income 

realized on the purchased shares.  Optionees are urged to review the 

Prospectus for the offering under which the Option is granted for a more 

detailed discussion of current Federal tax law governing NISOs.



(CORPORATE SEAL)             NEW ENGLAND BUSINESS SERVICE, 
                             INC.

                             By: /s/ Russell V. Corsini
                                 -----------------------
                                 Russell V. Corsini

                                 Vice President - Finance


      The foregoing Option is hereby accepted subject to all of the terms 

and conditions set forth herein, the provisions set forth in the New England 

Business Service, Inc., Key Employee Stock Option and Stock Appreciation 

Rights Plan dated October 26, 1990, a copy of which attached hereto, and 

such conditions and limitations as the Company's Board of Directors or 

Stock Option Committee may impose in accordance with the Plan.



                              /s/ William C. Lowe
                              --------------------
                              Grantee



 
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