SCHEDULE 14A INFORMATION

PROXY STATEMENT PURSUANT TO SECTION 14(A) OF THE SECURITIES EXCHANGE ACT OF 1934

FILED BY THE REGISTRANT                        [X]
FILED BY A PARTY OTHER THAN THE REGISTRANT     [ ]

CHECK THE APPROPRIATE BOX:

[ ]      PRELIMINARY PROXY STATEMENT

[ ]      CONFIDENTIAL,  FOR USE OF THE  COMMISSION  ONLY (AS  PERMITTED  BY RULE
         14A-6(E)(2))
[X]      DEFINITIVE PROXY STATEMENT
[ ]      DEFINITIVE ADDITIONAL MATERIALS

[ ]      SOLICITING  MATERIAL PURSUANT TO RULE 14A-11(C) OR RULE 14A-12

                             AMERICAN JEWELRY CORP.
                (Name of Registrant as Specified In Its Charter)

Payment of Filing Fee (Check the appropriate box):

[ ]      NO FEE REQUIRED
[ ]      FEE  COMPUTED ON TABLE BELOW PER  EXCHANGE  ACT RULES  14A-6(I)(1)  AND
         0-11.

(1) TITLE OF EACH CLASS OF SECURITIES TO WHICH TRANSACTION APPLIES:

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(2)  AGGREGATE NUMBER OF SECURITIES TO WHICH TRANSACTION APPLIES:

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(3)  PER UNIT PRICE OR OTHER UNDERLYING VALUE OF TRANSACTION  COMPUTED  PURSUANT
     TO EXCHANGE  ACT RULE 0-11 (SET FORTH THE AMOUNT ON WHICH THE FILING FEE IS
     CALCULATED AND STATE HOW IT WAS DETERMINED):

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(4)  PROPOSED MAXIMUM AGGREGATE VALUE OF TRANSACTION:

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(5)  TOTAL FEE PAID:

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[ ]    FEE PREVIOUSLY PAID WITH PRELIMINARY MATERIALS.
[ ]      CHECK BOX IF ANY PART OF THE FEE IS OFFSET AS PROVIDED BY EXCHANGE  ACT
         RULE  0-11(A)(2)  AND IDENTIFY THE FILING FOR WHICH THE  OFFSETTING FEE
         WAS PAID  PREVIOUSLY.  IDENTIFY  THE  PREVIOUS  FILING BY  REGISTRATION
         STATEMENT NUMBER, OR THE FORM OR SCHEDULE AND THE DATE OF ITS FILING.

(1)  AMOUNT PREVIOUSLY PAID:

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(2)  FORM, SCHEDULE OR REGISTRATION STATEMENT NO.:

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(3)  FILING PARTY:

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(4)  DATE FILED:

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                             AMERICAN JEWELRY CORP.
                              131 WEST 35TH STREET
                            NEW YORK, NEW YORK 10001


                    ----------------------------------------
                    NOTICE OF SPECIAL MEETING OF STOCKHOLDERS
                                 APRIL 30, 2001
                     ---------------------------------------

         NOTICE IS HEREBY  GIVEN  that a Special  Meeting of  Stockholders  (the
"Meeting") of AMERICAN  JEWELRY CORP., a Delaware  corporation  (the "Company"),
will be held at the  offices of  Jenkens &  Gilchrist  Parker  Chapin  LLP,  The
Chrysler  Building,  405 Lexington Avenue, 9th Floor, New York, New York, 10174,
on Tuesday, April 30, 2001, 10:00 A.M., to consider and act upon the following:

         1.       The approval of an amendment to the Company's  Certificate  of
                  Incorporation  in  order  to  effect  a  reverse  stock  split
                  pursuant to which the Company's  outstanding  shares of Common
                  Stock would be exchanged  for new shares of common stock in an
                  exchange  ratio to be  approved  by the  Board  of  Directors,
                  ranging  from one (1) newly  issued share for each two hundred
                  fifty (250)  outstanding  shares to one (1) newly issued share
                  for each three hundred (300) outstanding shares; and

         2.       The  transaction  of such other  business as may properly come
                  before the Meeting or any adjournments thereof.

         Only  stockholders of record of the Common Stock,  $.001 par value, and
the Series A Preferred  Stock,  $.001 par value,  of the Company at the close of
business on April 4, 2001 are  entitled  to receive  notice of and to attend the
Meeting. If you do not expect to be present,  you are requested to fill in, date
and sign the enclosed Proxy, which is solicited by the Board of Directors of the
Company,  and to mail it promptly  in the  enclosed  envelope.  In the event you
decide to attend the  Meeting in person,  you may,  if you  desire,  revoke your
Proxy and vote your shares in person.

Dated: April 12, 2001
                                            By Order of the Board of Directors

                                            GEORGE WEISZ
                                            Secretary

                                    IMPORTANT
                                    ---------

         THE RETURN OF YOUR SIGNED  PROXY AS PROMPTLY AS POSSIBLE  WILL  GREATLY
FACILITATE  ARRANGEMENTS FOR THE MEETING. NO POSTAGE IS REQUIRED IF THE PROXY IS
RETURNED IN THE ENVELOPE  ENCLOSED FOR YOUR CONVENIENCE AND MAILED IN THE UNITED
STATES.

                                       2



                             AMERICAN JEWELRY CORP.
                              131 WEST 35TH STREET
                            NEW YORK, NEW YORK 10001

                    ----------------------------------------

                                 PROXY STATEMENT
                         SPECIAL MEETING OF STOCKHOLDERS
                                 APRIL 30, 2001

                    ----------------------------------------

         This Proxy Statement is furnished in connection  with the  solicitation
of proxies by the Board of  Directors  of  AMERICAN  JEWELRY  CORP.,  a Delaware
corporation (the  "Company"),  to be voted at the Annual Meeting of Stockholders
of the Company  (the  "Meeting")  which will be held at the offices of Jenkens &
Gilchrist Parker Chapin LLP, The Chrysler  Building,  405 Lexington Avenue,  9th
Floor, New York, New York 10174 on Tuesday,  April 30, 2001 at 10:00 A.M., local
time, and any adjournment or adjournments thereof, for the purposes set forth in
the  accompanying  Notice of Special Meeting of  Stockholders  and in this Proxy
Statement.

         The principal  executive offices of the Company are located at 131 West
35th Street,  New York, New York 10001. The approximate date on which this Proxy
Statement and accompanying  Proxy will first be sent or given to stockholders is
April 12, 2001.

         A Proxy, in the  accompanying  form, which is properly  executed,  duly
returned to the Company and not  revoked  will be voted in  accordance  with the
instructions  contained  therein  and, in the absence of specific  instructions,
will be voted in favor of the  proposal and in  accordance  with the judgment of
the person or persons voting the proxies on any other matter that may be brought
before  the  Meeting.  Each  such  Proxy  granted  may be  revoked  at any  time
thereafter by writing to the  Secretary of the Company prior to the Meeting,  by
execution  and delivery of a  subsequent  proxy or by  attendance  and voting in
person at the Meeting,  except as to any matter or matters upon which,  prior to
such revocation, a vote shall have been cast pursuant to the authority conferred
by such Proxy.  The cost of  soliciting  proxies  will be borne by the  Company.
Following  the mailing of the proxy  materials,  solicitation  of proxies may be
made by officers and employees of the Company, or anyone acting on their behalf,
by mail, telephone, telegram or personal interview.

                                VOTING SECURITIES

         Stockholders  of record as of the  close of  business  on April 4, 2001
(the  "Record  Date") will be entitled to notice of, and to vote at, the Meeting
or any  adjournments  thereof.  On  the  Record  Date,  there  were  337,564,057
outstanding  shares of Common  Stock,  $.001 par  value  ("Common  Stock"),  and
200,000  outstanding  shares  of  Series A  Preferred  Stock,  $.001  par  value
("Preferred  Stock").  Each  holder of Common  Stock is entitled to one vote for
each share held by such holder and each holder of  Preferred  Stock are entitled
to an aggregate of 396,270,850  votes,  representing 54% of the aggregate shares
entitled to vote. By virtue of their holdings of Preferred  Stock,  officers and
directors of the Company will be able to pass the  proposal  being  submitted at
the Meeting.  The presence,  in person or by proxy, of the holders

                                       3


of a majority of the shares  issued and  outstanding  and  entitled to vote,  is
necessary to constitute a quorum at the Meeting.

                                VOTING PROCEDURES

         The approval of the reverse stock split requires the  affirmative  vote
of a majority of the shares  entitled to vote at the Meeting,  provided a quorum
exists.  A quorum is established  if, as of the Record Date, at least a majority
of the  outstanding  shares are present in person or represented by proxy at the
Meeting.  Votes will be  counted  and  certified  by one or more  Inspectors  of
Election.  In accordance with Delaware law,  abstentions and "broker  non-votes"
(i.e.  proxies  from brokers or nominees  indicating  that such persons have not
received  instructions  from the beneficial  owner or other persons  entitled to
vote shares as to a matter with  respect to which the brokers or nominees do not
have  discretionary  power to vote) will be treated as present  for  purposes of
determining the presence of a quorum. For purposes of determining  approval of a
matter presented at the meeting, abstentions will be deemed present and entitled
to vote and will,  therefore,  have the same legal effect as a vote  "against" a
matter presented at the meeting. Broker non-votes will be deemed not entitled to
vote on the  subject  matter as to which the  non-vote  is  indicated  and will,
therefore, have no legal effect on the vote on that particular matter.

         The enclosed  proxies will be voted in accordance with the instructions
thereon.  Unless otherwise stated,  all shares represented by such proxy will be
voted as instructed. Proxies may be revoked as noted above.

                                       4


                    SECURITY OWNERSHIP OF CERTAIN BENEFICIAL
                              OWNERS AND MANAGEMENT
         The  following  table  sets  forth,  as  of  March  27,  2001,  certain
information as to the stock ownership of each person known by the Company to own
beneficially  5% or more of the  Company's  outstanding  Common  Stock,  by each
director of the Company who owns any shares,  and by all officers and  directors
as a group.  This table includes the shares of Series A Preferred  Stock,  which
have the right in the aggregate to cast 54% of the total votes which may be cast
by the holders of all the outstanding (i) shares of Common Stock and (ii) Series
A Preferred Stock.



Name and Address
of Beneficial             Number of shares of             Number of shares              Percentage of
   Owner                 Common Stock Owned (1)     of Series A Preferred Owned         Voting Rights
- -----------------        ----------------------     ---------------------------         -------------
                                                                                   
Isaac Nussen                 5,000,000                        100,000                       27.7%
131 West 35th Street
New York, NY 10001

George Weisz                 5,000,000                        100,000                       27.7%

131 West 35th Street
New York, NY 10001

Eric Rothschild                 -0-                             -0-                          *
131 West 35th Street
New York, NY 10001

All officers and
directors as a
group (4 persons)           10,000,000                        200,000                       55.4%


*        Represents less than 1%.
(1)      Except as otherwise  indicated,  all shares are beneficially  owned and
         sole voting and investment power is held by the persons named.

                                       5



                                   PROPOSAL 1

                            AMENDMENT TO CERTIFICATE
                          OF INCORPORATION TO AUTHORIZE
                              A REVERSE STOCK SPLIT
                          OF THE COMPANY'S COMMON STOCK

General
- -------

         The Company's  Board of Directors has unanimously  adopted  resolutions
proposing,  declaring  advisable and  recommending  that the stockholders of the
Company  authorize an amendment to the Company's  Certificate  of  Incorporation
(the  "Amendment") to effect a reverse stock split (the "Reverse  Split") and to
provide  for the  issuance  of one  whole  share  in lieu of  fractional  shares
otherwise issuable in connection with the Reverse Split. There will be no change
in the number of the Company's  authorized  shares of Common Stock and no change
in the par value of the Common Stock.

         If the Reverse Split is approved,  the Board of Directors will have the
authority,  without further stockholder  approval,  to effect the Reverse Split,
pursuant to which each of the Company's  presently  outstanding shares (the "Old
Shares") of Common Stock would be exchanged for new shares (the "New Shares") of
Common  Stock in an exchange  ratio to be  approved  by the Board of  Directors,
ranging  from one (1) New Share for each two  hundred and fifty (250) Old Shares
to one (1) New Share for each three hundred (300) Old Shares.  The number of Old
Shares  for  which  each New  Share is to be  exchanged  is  referred  to as the
"Exchange  Number".  The Reverse Split will be effected  simultaneously  for all
Common Stock and the Exchange Number will be the same for all Common Stock..

        In  addition,  the Board of  Directors  will also have the  authority to
determine the exact timing of the Reverse Split,  which may be at any time on or
prior to June 30, 2001, without further stockholder approval. The timing and the
Exchange  Number will be  determined  in the judgment of the Board of Directors,
with the  intention  of  maximizing  the  Company's  ability to meet the listing
requirements  for  inclusion on the Nasdaq Small Cap Stock Market  ("Nasdaq") or
the American Stock Exchange  ("AMEX") and other intended benefits of the Reverse
Split to  stockholders  and the  Company.  See the  information  below under the
caption  "Purpose of the Reverse  Split." The text of the proposed  Amendment is
set forth on Exhibit A to this Proxy Statement.

        The  Board  of  Directors  also  reserves  the  right,   notwithstanding
stockholder approval and without further action by stockholders,  to not proceed
with the Reverse  Split,  if, at any time prior to filing the Amendment with the
Secretary of State of the State of Delaware, the Board of Directors, in its sole
discretion, determines that the Reverse Split is no longer in the best interests
of the Company  and its  stockholders.  The Board of  Directors  may  consider a
variety of factors in determining  whether or not to implement the Reverse Split
and in determining the Exchange Number,  including,  but not limited to, overall
trends in the stock market,  recent  changes and  anticipated  trends in the per
share market price of the  Company's  Common Stock,  business and  transactional
developments and the Company's actual and projected financial performance.

        Except for changes due to the issuance of one whole  additional share in
lieu of fractional  shares,  the Reverse Split will not change the proportionate
equity interests of the Company's  stockholders,  nor will the respective voting
rights and other  rights of  stockholders  be altered.  The Common  Stock issued
pursuant to the Reverse  Split will remain  fully paid and  non-assessable.  The
Company will continue to be subject to the periodic  reporting  requirements  of
the Securities Exchange Act of 1934, as amended.


                                       6



Purposes of the Reverse Split
- -----------------------------

        The Company's  Common Stock is quoted on NASD Over The Counter  Bulletin
Board (the  "OTCBB").  The  Company  desires to be listed on Nasdaq or AMEX.  In
order for Common Stock to initially be listed on Nasdaq or AMEX, the Company and
the  Common  Stock  are  required  to  meet  certain  eligibility   requirements
established by both the Nasdaq and AMEX stock exchanges.

          Under Nasdaq's initial listing  requirements,  among other things, the
Company is required to meet a minimum bid price of at least $4.00 per share,  to
have public float in the amount of 1,000,000  shares and must satisfy any of the
following:   net  tangible   assets   totaling  at  least   $4,000,000,   market
capitalization  totaling  $50,000,000 or net income in the latest fiscal year or
two of the last three fiscal year totaling $750,000.  Once listed on Nasdaq, the
Company will be required to satisfy Nasdaq's listing maintenance standards.

        Under the AMEX listing  guidelines  for U.S.  Companies  the Company can
meet the AMEX  listing by  satisfying  requirements  under  either  the  Regular
Financial   Guidelines  or  Alternate  Financial   Guidelines  and  Distribution
Guidelines as provided by AMEX. Under the Regular  Financial  Guidelines,  among
other things,  the Company must have pre-tax  income of at least $750,000 in the
latest  fiscal year or two of the most recent three fiscal  years,  it must meet
the  minimum  bid price of $3.00 per share and the  market  value of its  public
float must be at least  $3,000,000.  Under the Alternate  Financial  Guidelines,
among other things,  the Company does not have to meet a minimum pre-tax income,
it must have a minimum  bid price of $3.00 per share,  the  market  value of its
public float must be at least  $15,000,000 and it must have an operating history
of at least three years.

        The principal  purpose of the Reverse Split  Proposal is to increase the
market  price of the  Company's  Common  Stock to  approach  the  Nasdaq or AMEX
minimum bid requirement. While there can be no assurance that after effectuating
the Reverse Split,  the Company's  stock price will increase to meet the minimum
bid price or other  requirements  of Nasdaq or AMEX for inclusion for trading on
either of their stock  exchanges or maintain such price,  the Company intends to
be in compliance with those requirements.

        Giving the Board authority to implement the Reverse Split will avoid the
need to call a special  meeting of, or seek consents  from,  stockholders  under
time  constraints  to authorize a reverse  split  should it become  necessary in
order to seek to meet Nasdaq's or AMEX's initial listing  criteria.  The Company
also believes that  establishing  its Common Stock on Nasdaq or AMEX may provide
the Company with a broader market for its Common Stock and facilitate the use of
the Common Stock in financing  and other  transactions  in which the Company may
engage.

Certain Effects of the Reverse Split
- ------------------------------------

         The following table  illustrates  the principal  effects of the Reverse
Split on the Company's Common Stock:

                                    Prior to the               Subsequent to
Number of Shares                    Reverse Split             250-for-1 Split
- ----------------                    -------------             ---------------

Authorized                          350,000,000                  350,000,000

Outstanding(1)                      340,447,387                    1,361,790

Available for Future Issuance         9,552,613                  348,638,210

- -----------------


                                       7


(1) Gives  effect to the Reverse  Split as if it  occurred  on the Record  Date,
subject to  adjustment  resulting  from the  issuance of whole shares in lieu of
fractional shares.

        Stockholders  should  recognize that if the Reverse Split is effectuated
they will own a fewer number of shares than they  presently  own (a number equal
to the number of shares owned  immediately  prior to the filing of the Amendment
divided by the Exchange  Number,  after  adjustment  for fractional  shares,  as
described  below).  While the Company expects that the Reverse Split will result
in an  increase  in the  market  price  of the  Common  Stock,  there  can be no
assurance  that the Reverse  Split will  increase the market price of the Common
Stock by a  multiple  equal to the  Exchange  Number or result in the  permanent
increase in the market price (which is dependent  upon many factors,  including,
but not limited to, the Company's  performance and prospects).  Also, should the
market price of the Common Stock decline,  the percentage decline may be greater
than  would  pertain  in  the  absence  of a  Reverse  Split.  Furthermore,  the
possibility  exists that liquidity in the market price of the Common Stock could
be adversely  affected by the reduced number of shares that would be outstanding
after the Reverse Split. In addition, the Reverse Split will increase the number
of  stockholders  of the  Company  who own  odd-lots  (less  than  100  shares).
Stockholders who hold odd-lots typically will experience an increase in the cost
of selling their shares, as well as greater  difficulty in effecting such sales.
There can be no  assurance  that the  Reverse  Split will  achieve  the  desired
results that have been outlined above.

Procedure for Effecting Reverse Split and Exchange of Stock Certificates
- ------------------------------------------------------------------------

        If the Amendment is approved by the Company's  stockholders,  and if the
Board  of  Directors  still  believes  that  the  Reverse  Split  is in the best
interests  of the  Company  and its  stockholders,  the  Company  will  file the
Amendment  with the  Secretary of State of the State of Delaware at such time as
the Board has determined the  appropriate  Exchange  Number and the  appropriate
effective time for the Reverse Split.  The Board may delay effecting the Reverse
Split until June 30, 2001 without  resoliciting such stockholder  approval.  The
Reverse  Split will become  effective on the date of filing the  Amendment  (the
"Effective   Date").   Beginning  on  the  Effective  Date,   each   certificate
representing  Old Shares will be deemed for all  corporate  purposes to evidence
ownership of New Shares.

        Promptly after the Effective  Date,  stockholders  will be notified that
the  Reverse  Split has been  effected  and of the exact  Exchange  Number.  The
Company's transfer agent, Florida Atlantic Stock Transfer and Trust, will act as
exchange agent (the "Exchange  Agent") for purposes of implementing the exchange
of stock  certificates.  Holders of Old Shares will be asked to surrender to the
Exchange Agent certificates representing Old Shares in exchange for certificates
representing  New Shares in accordance  with the procedures to be set forth in a
letter of transmittal  to be sent by the Company.  No new  certificates  will be
issued  to  a  stockholder   until  such   stockholder  has   surrendered   such
stockholder's  outstanding  certificate(s)  together with the properly completed
and executed  letter of transmittal to the Exchange Agent.  STOCKHOLDERS  SHOULD
NOT DESTROY ANY STOCK  CERTIFICATE AND SHOULD NOT SUBMIT ANY CERTIFICATES  UNTIL
REQUESTED TO DO SO.

Fractional Shares
- -----------------

        No scrip or fractional  certificates  will be issued in connection  with
the  Reverse  Split.  Stockholders  who  otherwise  would be entitled to receive
fractional  shares because they hold a number of Old Shares not evenly divisible
by the Exchange Number,  will be entitled,  upon surrender to the Exchange Agent
of  certificates  representing  such  shares,  to  the  issuance  of  one  whole
additional share for the fractional  share the stockholder  would have otherwise
received.

No Dissenter's Rights
- ---------------------

        Under Delaware law,  stockholders are not entitled to dissenter's rights
with respect to the proposed Amendment.

                                       8


Federal Income Tax Consequences of the Reverse Split
- ----------------------------------------------------

        The  following  is a summary  of  certain  material  federal  income tax
consequences of the Reverse Split, and does not purport to be complete.  It does
not discuss any state,  local,  foreign or minimum income or other U.S.  federal
tax consequences. Also, it does not address the tax consequences to holders that
are subject to special tax rules, such as banks, insurance companies,  regulated
investment companies, personal holding companies, foreign entities,  nonresident
alien  individuals,  broker-dealers and tax-exempt  entities.  The discussion is
based on the  provisions of the United States  federal  income tax law as of the
date hereof,  which is subject to change retroactively as well as prospectively.
This summary also assumes that the Old Shares were,  and the New Shares will be,
held as a "capital  asset," as defined in the Internal  Revenue Code of 1986, as
amended  (generally,  property  held for  investment).  The tax  treatment  of a
stockholder may vary depending upon the particular  facts and  circumstances  of
such stockholder.  EACH STOCKHOLDER  SHOULD CONSULT WITH SUCH  STOCKHOLDER'S OWN
                   -------------------------------------------------------------
TAX ADVISOR WITH RESPECT TO THE CONSEQUENCES OF THE REVERSE SPLIT.
- ------------------------------------------------------------------

        No gain or loss should be  recognized  by a  stockholder  of the Company
upon such  stockholder's  exchange of Old Shares for New Shares  pursuant to the
Reverse Split. The aggregate tax basis of the New Shares received in the Reverse
Split  (including any fraction of a New Share deemed to have been received) will
be the same as the stockholder's aggregate tax basis in the Old Shares exchanged
therefor.  The stockholder's  holding period for the New Shares will include the
period  during  which the  stockholder  held the Old Shares  surrendered  in the
Reverse Split.

Required Vote
- -------------

         The affirmative vote of a majority of the outstanding  shares of Common
Stock  entitled  to vote  on the  Amendment  will be  required  to  approve  the
Amendment.  The Board of Directors unanimously recommends that stockholders vote
FOR this proposal.

                                  MISCELLANEOUS

STOCKHOLDER PROPOSALS

         Rule  14a-4  of  the  SEC  proxy  rules   allows  the  Company  to  use
discretionary  voting  authority  to vote on  matters  coming  before  an annual
meeting of  stockholders  if the  Company  does not have notice of the matter at
least 45 days  before the date  corresponding  to the date on which the  Company
first  mailed  its  proxy  materials  for the prior  year's  annual  meeting  of
stockholders or the date specified by an overriding  advance notice provision in
the  Company's  By-Laws.  The  Company's  By-Laws do not contain such an advance
notice  provision.  For the  Company's  2001  Annual  Meeting  of  Stockholders,
stockholders  must submit such written notice to the Secretary of the Company on
or before July 24, 2001.

         Stockholders of the Company  wishing to include  proposals in the proxy
material for the 2001 Annual Meeting of the Stockholders must submit the same in
writing so as to be  received by the  Secretary  of the Company on or before May
10, 2001.  Such proposals must also meet the other  requirements of the rules of
the SEC relating to stockholder proposals.

OTHER MATTERS

         The Board of  Directors  does not intend to bring  before  the  Special
Meeting for action any matters other than those  specifically  referred to above
and is not aware of any other  matters  which are  proposed to be  presented  by
others.  If any other matters or motions should properly come before the Special
Meeting,  the persons  named in the proxy intend to vote  thereon in  accordance
with their  judgment on such matters or motions  dealing with the conduct of the
Special Meeting.


                                              By Order of the Board of Directors



                                              GEORGE WEISZ
                                              Secretary

Dated: April 12, 2001

                                       9




                                      PROXY
                                      -----

                             THIS PROXY IS SOLICITED

                       ON BEHALF OF THE BOARD OF DIRECTORS

                             AMERICAN JEWELRY CORP.
                              131 WEST 35TH STREET
                            NEW YORK, NEW YORK 10001

         The  undersigned  hereby  appoints  Isaac  Nussen and  George  Weisz as
Proxies,  each with the power to appoint his substitute,  and hereby  authorizes
them to represent and to vote, as designated  below,  all the shares of American
Jewelry Corp.  held of record by the undersigned on April 4, 2001 at the Special
Meeting of Stockholders to be held on April 30, 2001 or any adjournment thereof.

Management recommends a vote FOR the following:

1.       Proposal  to  amend  the  Company's  Certificate  of  Incorporation  to
         authorize a reverse stock split of the Company's Common Stock.

                      FOR  |_|   AGAINST  |_|   ABSTAIN  |_|



The shares  represented by this proxy will be voted in the manner  directed.  In
the  absence  of any  direction,  the  shares  will be voted FOR  Proposal  1 in
accordance  with their  discretion  on such other  matters as may properly  come
before the meeting.

                                              Dated ______________________, 2001

                                              ----------------------------------

                                              ----------------------------------
                                                         Signature(s)

(Signature(s)  should conform to names as registered.  For jointly owned shares,
each owner should  sign.  When  signing as  attorney,  executor,  administrator,
trustee,  guardian or officer of a  corporation,  please  give full title.  If a
partnership, please sign in partnership name by authorized person.)

                                       10




                                                                       EXHIBIT A

                     PROPOSED TEXT OF AMENDMENT OF RESTATED

                          CERTIFICATE OF INCORPORATION

The restated  certificate of  incorporation  of the  Corporation,  as amended to
date,  is to be further  amended by adding the following  paragraph  immediately
after the present first paragraph of ARTICLE FOURTH thereof:

         "Effective  upon the filing of this  Certificate of Amendment
         of  the  Restated   Certificate  of   Incorporation   of  the
         Corporation,  each ____  shares of  Common  Stock,  $.001 par
         value  per  share,  of  the   Corporation   then  issued  and
         outstanding  or  held  in the  treasury  of  the  Corporation
         automatically shall be combined into _____ share(s) of Common
         Stock of the Corporation. There shall be no fractional shares
         issued.  Each holder of shares of Common Stock who  otherwise
         would be  entitled  to receive a  fractional  share  shall be
         entitled  to  receive  one  whole  additional  share  for the
         fractional   share  the  stockholder   would  have  otherwise
         received."

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