SCHEDULE 14A INFORMATION

Proxy Statement Pursuant To Section 14(a) of the Securities Exchange Act of 1934


FILED BY THE REGISTRANT                         [X]
FILED BY A PARTY OTHER THAN THE REGISTRANT      [ ]
CHECK THE APPROPRIATE BOX:
[ ] PRELIMINARY PROXY STATEMENT
[ ] CONFIDENTIAL, FOR USE OF THE COMMISSION ONLY (AS PERMITTED BY RULE
    14A-6(E)(2))
[X] DEFINITIVE PROXY STATEMENT
[ ] DEFINITIVE ADDITIONAL MATERIALS
[ ] SOLICITING MATERIAL PURSUANT TO RULE 14A-11(C) OR RULE 14A-12


                             AMERICAN JEWELRY CORP.
                (NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)

PAYMENT OF FILING FEE (CHECK THE APPROPRIATE BOX):
[X] NO FEE REQUIRED
[ ] FEE COMPUTED ON TABLE BELOW PER EXCHANGE ACT RULES 14A-6(I)(1) AND 0-11.
(1) TITLE OF EACH CLASS OF SECURITIES TO WHICH TRANSACTION APPLIES:

- --------------------------------------------------------------------------------
(2) AGGREGATE NUMBER OF SECURITIES TO WHICH TRANSACTION APPLIES:

- --------------------------------------------------------------------------------

(3) PER UNIT PRICE OR OTHER UNDERLYING VALUE OF TRANSACTION COMPUTED PURSUANT TO
    EXCHANGE  ACT RULE 0-11 (SET  FORTH THE  AMOUNT ON WHICH THE  FILING  FEE IS
    CALCULATED AND STATE HOW IT WAS DETERMINED):

- --------------------------------------------------------------------------------

(4) PROPOSED MAXIMUM AGGREGATE VALUE OF TRANSACTION:

- --------------------------------------------------------------------------------

(5) TOTAL FEE PAID:

- --------------------------------------------------------------------------------
[ ] FEE PREVIOUSLY PAID WITH PRELIMINARY MATERIALS.

[ ] CHECK BOX  IF ANY PART  OF THE FEE IS OFFSET AS  PROVIDED  BY  EXCHANGE  ACT
    RULE  0-11(A)(2)  AND IDENTIFY THE FILING FOR WHICH THE  OFFSETTING  FEE WAS
    PAID  PREVIOUSLY.  IDENTIFY THE PREVIOUS  FILING BY  REGISTRATION  STATEMENT
    NUMBER,  OR THE FORM OR  SCHEDULE  AND THE DATE OF ITS  FILING.

(1) AMOUNT PREVIOUSLY PAID:

- --------------------------------------------------------------------------------

(2) FORM, SCHEDULE OR REGISTRATION STATEMENT NO.:

- --------------------------------------------------------------------------------
(3) FILING PARTY:

- --------------------------------------------------------------------------------
(4) DATE FILED:





                             AMERICAN JEWELRY CORP.

                              131 WEST 35TH STREET

                            NEW YORK, NEW YORK 10001

                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS

                           TO BE HELD JANUARY 22, 2002


TO OUR STOCKHOLDERS:

NOTICE IS HEREBY  GIVEN that the  Annual  Meeting of  Stockholders  of  American
Jewelry  Corp.,  a Delaware  corporation  (the  "Company"),  will be held at the
offices of Jenkens & Gilchrist  Parker  Chapin LLP, The Chrysler  Building,  405
Lexington  Avenue,  New York,  New York 10174,  on Tuesday,  January 22, 2002 at
10:00 A.M. New York time, to consider the following proposals:


     1.   The election of four (4) directors,  named in the accompanying  Proxy
          Statement  to serve on the Board of  Directors  of the  Company  until
          their respective successors are elected and qualified;


     2.   The  approval  of  an  amendment  to  the  Company's   Certificate  of
          Incorporation  to  increase  the  number of  authorized  shares of the
          Company's  common  stock,  par  value  $.001 per  share  (the  "Common
          Stock"), from 350,000,000 shares to 600,000,000 shares;

     3.   The approval of a  reincorporation  proposal to merge the Company with
          and into its wholly-owned subsidiary, American Jewelry Corp., a Nevada
          corporation,  which will be the surviving  corporation for the purpose
          of changing the Company's domicile from Delaware to Nevada;

     4.   To ratification of the appointment of Feldman Sherb & Co., P.C. as the
          independent  auditors  of the  Company  for  the  fiscal  year  ending
          December 31, 2002; and

     5.   The transaction of such other business as may properly come before the
          meeting.

     Stockholders of record on the books of the Company at the close of business
on December 14, 2001 will be entitled to vote at the meeting or any  adjournment
thereof. A copy of the annual report containing the financial  statements of the
Company for the year 2000 is enclosed.

     All  stockholders are cordially  invited to attend the meeting.  Whether or
not you  expect to  attend,  you are  requested  to sign,  date and  return  the
enclosed proxy  promptly.  Stockholders  who execute proxies retain the right to
revoke them at any time prior to the voting  thereof.  A return  envelope  which
requires  no  postage  if  mailed in the  United  States  is  enclosed  for your
convenience.

                                            By Order of the Board of Directors



Dated:  New York, New York                  George Weisz
        December 21, 2001                   Secretary




                             AMERICAN JEWELRY CORP.

                              131 WEST 35TH STREET

                            NEW YORK, NEW YORK 10001

                                 PROXY STATEMENT

                         ANNUAL MEETING OF STOCKHOLDERS

                                JANUARY 22, 2002


     This Proxy  Statement is furnished in connection  with the  solicitation by
the Board of Directors of American  Jewelry Corp.  (the "Company") of proxies in
the  enclosed  form for the  Annual  Meeting of  Stockholders  to be held at the
offices of Jenkens & Gilchrist Parker Chapin,  LLP, The Chrysler  Building,  405
Lexington  Avenue,  New York,  New York 10174 on Tuesday,  January 22, 2002,  at
10:00 A.M. New York time, and for any adjournment or adjournments  thereof,  for
the  purposes  set  forth  in  the  foregoing   Notice  of  Annual   Meeting  of
Stockholders.

     A proxy may be revoked by a stockholder  at any time before its exercise by
filing with George Weisz, the Secretary of the Company, at the address set forth
above,  an instrument  of  revocation  or a duly executed  proxy bearing a later
date,  or by attendance at the Annual  Meeting of  Stockholders  and electing to
vote in person.  Attendance at the Annual Meeting of  Stockholders  will not, in
and of itself, constitute revocation of a proxy.

     At the  Annual  Meeting,  the  Stockholders  will  vote  on  the  following
proposals:


     1.   The election of four (4) directors,  named in the  accompanying  Proxy
          Statement  to serve on the Board of  Directors  of the  Company  until
          their respective successors are elected and qualified;


     2.   The  approval  of  an  amendment  to  the  Company's   Certificate  of
          Incorporation  to  increase  the  number of  authorized  shares of the
          Company's  common  stock,  par  value  $.001 per  share  (the  "Common
          Stock"), from 350,000,000 shares to 600,000,000 shares;

     3.   The approval of a  reincorporation  proposal to merge the Company with
          and into its wholly-owned subsidiary, American Jewelry Corp., a Nevada
          corporation,  which will be the surviving corporation, for the purpose
          of changing the domicile of the Company from Delaware to Nevada;

     4.   The  ratification  of the  appointment of Feldman Sherb & Co., P.C. as
          the  independent  auditors  of the  Company for the fiscal year ending
          December 31, 2002; and

     5.   The transaction of such other business as may properly come before the
          meeting.

     The  Company  knows of no  other  matters  to be  presented  at the  Annual
Meeting. If any additional matters should be properly  presented,  proxies shall
be voted in accordance with the judgment of the proxy holders.

     Each  stockholder of the Company is requested to complete,  sign,  date and
return the enclosed proxy without delay in order to ensure that the shares owned
by such stockholder are voted at the Annual Meeting.  Any stockholder may revoke
a proxy at any time before it is voted by: (i) delivering  written notice to the
Secretary of the Company, at the address of the Company set forth above, stating
that the proxy is revoked,  (ii)  executing a subsequent  proxy and  delivering



it to the Secretary of the Company,  or (iii)  attending the Annual  Meeting and
voting  in  person.  Each  properly  executed  proxy  returned  will be voted as
directed.  In addition,  if no directions  are given or  indicated,  the persons
named in the accompanying proxy intend to vote proxies in favor of the foregoing
proposals.

     The Company will bear the cost of soliciting proxies.  Directors,  officers
and  employees of the Company may solicit  proxies  personally  or by telephone,
telegram  or  mail.  Such   directors,   officers  and  employees  will  not  be
additionally  compensated  for  such  solicitation  but  may be  reimbursed  for
reasonable out-of-pocket expenses incurred in connection therewith. Arrangements
will also be made with  brokerage  houses  and other  custodians,  nominees  and
fiduciaries for the forwarding of proxy material to the beneficial owners of the
Common Stock held of record by such persons and the Company will,  upon request,
reimburse such custodians, nominees and fiduciaries for reasonable out-of-pocket
expenses incurred in connection therewith.

     The principal executive offices of the Company are located at 131 West 35th
Street,  New York,  New York  10001.  The  approximate  date on which this Proxy
Statement and the accompanying  form of Proxy will first be sent or given to the
Company's stockholders is December 21, 2001.

                                VOTING SECURITIES


     Only  holders of shares of Common Stock and the holders of shares of series
A preferred stock, par value $0.001 per share (the "Series A Preferred  Stock"),
of record at the close of business on December  14, 2001 are  entitled to notice
of and to vote at the Annual Meeting or any adjournment  thereof.  On the record
date there were  349,938,258  shares of Common Stock issued and  outstanding and
200,000  shares  of  Series A  Preferred  Stock  issued  and  outstanding.  Each
outstanding share of Common Stock is entitled to one vote upon all matters to be
acted upon at the Annual Meeting and the holders of Series A Preferred Stock are
entitled to an aggregate of  410,797,085,  representing  54% of the total shares
entitled to vote by all holders of the then  outstanding  shares of Common Stock
and the holders of all the then  outstanding  shares of Series A Preferred Stock
combined. The holders of the Series A Preferred Stock are entitled to vote along
with the  holders  of  Common  Stock as one class on all  matters  for which the
stockholders of the Company shall vote.


                                VOTING PROCEDURES

The  directors  will be elected by the  affirmative  vote of a plurality  of the
shares of  Common  Stock  and  Series A  Preferred  Stock  present  in person or
represented by proxy at the Meeting,  provided a quorum exists.  The approval of
the  proposal  to amend the  certificate  of  incorporation  of the  Company  to
increase the number of  authorized  shares of Common Stock and the approval of a
reincorporation  proposal to merge the Company  with and into  American  Jewelry
Corp., a Nevada corporation, for the purposes of changing the Company's domicile
from Delaware to Nevada require the affirmative vote of a majority of the issued
and outstanding  shares of Common Stock and Series A Preferred Stock entitled to
vote.  The  approval  of the  selection  of  Feldman  Sherb & Co.,  P.C.  as the
Company's  independent  auditors  for the fiscal year ending  December  31, 2002
requires  the  affirmative  vote of a majority of the shares of Common Stock and
Series A  Preferred  Stock  present  in  person or  represented  by proxy at the
Meeting,  provided a quorum exists. A quorum is established if, as of the Record
Date,  the  holders  of a  majority  of the  votes  are  present  in  person  or
represented by proxy at the Annual Meeting.  Votes will be counted and certified
by one or  more  Inspectors  of  Election.  In  accordance  with  Delaware  law,
abstentions  and  "broker  non-votes"  (i.e.  proxies  from  brokers or nominees
indicating that such persons have not received  instructions from the beneficial
owner or other  persons  entitled to vote shares as to a matter with  respect to
which the brokers or nominees do not have  discretionary  power to vote) will be
treated as present for purposes of determining the presence of a quorum.  Broker
non-votes  with respect to any matter are not  considered as shares  entitled to
vote and will,  therefore,  have no legal effect on the vote on that  particular
matter.  However,  because an affirmative  vote of a majority of the outstanding
shares of the Company's Common Stock and Series A Preferred Stock is required to
approve an amendment to the certificate of incorporation of the Company


                                       2


(proposal 2) and to approve the merger and reincorporation  (proposal 3), broker
non-votes  and  abstentions  will have the same effect as a vote  "against"  the
amendment to the certificate of  incorporation  of the Company  (proposal 2) and
the merger and reincorporation  (proposal 3). The enclosed proxies will be voted
in accordance with the instructions thereon. Unless otherwise stated, all shares
represented by such proxy will be voted as instructed. Proxies may be revoked as
noted above.


                                       3



                    SECURITY OWNERSHIP OF CERTAIN BENEFICIAL
                              OWNERS AND MANAGEMENT


     The  following  table  sets  forth,  as  of  December  14,  2001,   certain
information as to the stock ownership of each person known by the Company to own
beneficially  5% or more of the  Company's  outstanding  Common  Stock,  by each
director,  and  nominee for  director,  of the Company who owns shares of Common
Stock or Series A Preferred Stock, and by all officers and directors as a group.
This table includes the shares of Series A Preferred Stock, which have the right
in the aggregate to cast 54% of the total votes which may be cast by the holders
of all the  outstanding  (i) shares of Common  Stock and (ii) Series A Preferred
Stock.





 Name and Address
  of  Beneficial                     Number of shares of                Number of shares                Percentage of
    Owner                           Common Stock Owned (1)         of Series A Preferred Owned          Voting Rights
- ------------------                  ----------------------         ---------------------------          -------------

                                                                                                     
Isaac Nussen                               16,667                            100,000                          54%
131 West 35th Street
New York, NY 10001

George Weisz                               16,667                            100,000                          54%
131 West 35th Street
New York, NY 10001

Eric Rothschild                             -0-                                -0-                             *
131 West 35th Street
New York, NY 10001


Meir Klepner
131 West 35th Street
New York, NY 10001                          -0-                                -0-                             *

All officers and
directors as a
group (4 persons)                      10,120,000                            200,000                          54%




*    Represents less than 1%.

(1)  Except as otherwise  indicated,  all shares are beneficially owned and sole
     voting and investment power is held by the persons named.


                                       4


                                   PROPOSAL 1

                              ELECTION OF DIRECTORS


     At  the  Annual  Meeting,  four  (4)  Directors  are to be  elected  by the
stockholders to serve until the next Annual Meeting of the Stockholders or until
their successors are elected and shall qualify. The directors will be elected by
the  affirmative  vote of a plurality of the shares of Common Stock and Series A
Preferred  Stock  present  in person  or  represented  by proxy at the  Meeting,
provided a quorum exists.  The accompanying  form of Proxy will be voted for the
re-election  as Directors of Isaac Nussen,  George Weisz and Eric J.  Rothschild
and for the election as Director of Meir Klepner.  Proxies cannot be voted for a
greater  number  of  persons  than the  number  of  nominees  named in the Proxy
Statement. Management has no reason to believe that any of the nominees will not
be a candidate or will be unable to serve. However, in the event that any of the
nominees  should  become  unable or unwilling to serve as a Director,  the Proxy
will be voted for the election of such person or persons as shall be  designated
by the Directors.



                            DIRECTORS OF THE COMPANY

     The following table sets forth  information  about each executive  officer,
director and nominee for director of the Company.

        Name                 Age     Title

        Isaac Nussen         51      President and Director

        George Weisz         61      Director, Vice President and Secretary

        Eric J. Rothschild   69      Director


        Meir Klepner         43      Director


     Isaac Nussen has served as President, CEO and Director since November 1998.
Since 1993 he also served in the same  positions for Jarnow  Corporation.  He is
responsible for marketing and sales.  Mr. Nussen served as an executive  officer
of other jewelry manufacturing companies for over 25 years.

     George Weisz (a.k.a.  Ghidale Weisz) has served as Chief Operating Officer,
Vice President, Secretary and Director of the Company since November 1998. Since
1993  he also  served  in the  same  positions  for  Jarnow  Corporation.  He is
responsible for day to day operations  including  development and manufacturing.
Mr.  Weisz  served  as an  executive  officer  of  other  jewelry  manufacturing
companies for over 25 years.

     Eric J.  Rothschild  has served as a director  since November 1998. For the
past six years, and prior thereto,  he has been a self-employed  physician and a
member of Orangeburg Orthopedic Associates.


     Meir Klepner has served as a director  since December 4, 2001. For the past
fifteen years,  he has operated a paper goods  wholesale  business in Israel and
regularly travels to the United States on business.


     Mr. George Weisz and Mr. Isaac Nussen are brothers in law.

MEETINGS AND COMMITTEES OF THE BOARD

     In the past year,  the Board of Directors had three  meetings.  Each of the
directors attended at least 75% of the meetings.

     The  Board  of  Directors  intends  to  appoint  an Audit  Committee  and a
Compensation Committee to contain at least two independent directors. Currently,
the functions and responsibilities of the Audit and Compensation  Committees are
assumed by all of the members of the Board of  Directors.  The Company  does not
have a Nominating Committee.


                                       5


SECTION 16(A) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

     Pursuant to Section 16 of the  Securities  Exchange Act of 1934, as amended
(the "Exchange  Act"),  officers,  directors and holders of more than 10% of the
outstanding  shares of the  Company's  Common Stock  ("Reporting  Persons")  are
required  to file  periodic  reports of their  ownership  of,  and  transactions
involving,   the  Company's  Common  Stock  with  the  Securities  and  Exchange
Commission  (the  "SEC").  Based  solely upon a review of copies of such reports
received by the Company,  the Company  believes that its Reporting  Persons have
complied with all Section 16 filing requirements applicable to them with respect
to the Company's fiscal year ended December 31, 2000.

                             EXECUTIVE COMPENSATION

     The compensation  paid to the Company's Chief Executive Officer and to each
of the other  executive  officers  whose total  compensation  exceeded  $100,000
during each of the preceding three fiscal years are as follows:

                             SUMMARY COMPENSATION TABLE



                                         Annual                             Long-Term
                                         Compensation                       Compensation
                                                           Other Annual
Name and Principal                       Salary            Compensation     Awards/Options
Position                        Year     ($)               ($)              (#)
- -------------------------------------------------------------------------------------------
                                                                       
Isaac Nussen,                   2000     $         0              0                0
Chief Executive Officer         1999     $250,000.00              0                0
And President                   1998     $ 23,000.00              0                0
- -------------------------------------------------------------------------------------------
George Weisz,                   2000     $         0              0                0
Vice-President                  1999     $250,000.00              0                0
                                1998     $ 23,000.00              0                0



     Mr. Weisz and Mr.  Nussen  contributed  their annual  salaries for the year
2000, totaling in the aggregate $450,000, to the paid-in capital of the Company.
Mr. Weisz and Mr.  Nussen are  entitled to receive an annual  salary of $250,000
each,  however they did not receive the entire salary  allowed in 1999 and 1998,
and are owed the  amounts  from the  Company  not paid by the  Company  in those
years.  In addition,  both are entitled to receive a bonus of 2.5% of net profit
(before  taxes) in excess of $500,000 in each  fiscal year  commencing  with the
fiscal  year ending  December  31,  1999,  cost of living  increases  and a life
insurance policy in the face amount of $1,000,000  payable to them. In addition,
on a change of  control,  in the event  either or both Mr.  Weisz or Mr.  Nussen
terminate  their  employment  with the  Company,  they will each be  entitled to
receive a lump sum payment equal to 290% of his average annual  compensation for
the five years preceding the date of termination.

                              OPTION GRANTS IN 2000

                                      None

       AGGREGATED OPTION EXERCISES IN 2000 AND FOR YEAR-END OPTION VALUES

                                      None


                                       6


                 CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

     At  September  1999,  the  Company  owed  George  Weisz  and  Isaac  Nussen
$3,626,056 in connection  with certain  interest free loans made to the Company.
The loans are due on demand and are  convertible  into shares of Common Stock of
the Company. These loans have been subordinated to senior debt of the factor.

     George  Weisz  and  Isaac  Nussen  have  personally   guaranteed,   without
compensation,  the indebtedness of the Company to its factor. In accordance with
the terms of the  guarantee,  in the  event  that  payments  are not made to the
factor,  Mr.  Weisz and Mr.  Nussen will be required to make such  payments.  On
September  30,  1999,  Mr.  Nussen  and  Mr.  Weisz  also   personally   assumed
approximately $3,477,000 of an obligation formerly due to the finance company as
part of a $2,000,000 note to the finance company issued by the Company.

REQUIRED VOTE

     Election of the directors  requires the affirmative  vote of a plurality of
the shares of Common Stock and the Series A Preferred Stock present in person or
represented by proxy at the Annual Meeting.

THE BOARD OF  DIRECTORS  OF THE COMPANY  RECOMMENDS A VOTE "FOR" THE ELECTION OF
THE ABOVE NAMED NOMINEES. PROXIES SOLICITED BY THE BOARD OF DIRECTORS WILL BE SO
VOTED UNLESS STOCKHOLDERS SPECIFY IN THEIR PROXIES A CONTRARY CHOICE.


                                       7


                                   PROPOSAL 2

                            AMENDMENT TO CERTIFICATE
                        OF INCORPORATION TO INCREASE THE
                        AUTHORIZED SHARES OF COMMON STOCK


     At a meeting  of the Board of  Directors  on  November  26,  2001 the Board
adopted  a  resolution,   by  unanimous   vote,  to  amend  the  Certificate  of
Incorporation to increase the number of authorized shares of Common Stock of the
Company.  The Company is currently  authorized  to issue  350,000,000  shares of
Common Stock.  The Company's  Board of Directors  recommends  that the Company's
stockholders approve an amendment (the "Amendment") to the Company's Certificate
of  Incorporation  in the form attached hereto as Exhibit A, that would increase
the authorized  shares of the Company's Common Stock from 350,000,000  shares to
600,000,000  shares.  Of  the  350,000,000  shares  of  Common  Stock  currently
authorized,  349,938,258  shares of Common Stock are issued and outstanding.  If
the Amendment is approved by the Company's stockholders,  the first paragraph of
ARTICLE  FOURTH  of the  Company's  Certificate  of  Incorporation  will read as
follows:

FOURTH: (A) The total number of shares of all classes of stock which the Company
shall be authorized to issue is Six Hundred Five Million (605,000,000), of which
Six Hundred  Million  (600,000,000)  shares shall be designated as Common Stock,
par value $.001 per share, and Five Million  (5,000,000)  shall be designated as
Preferred Stock, par value $.001 per share.

     The Company  proposes to increase  the number of  authorized  shares of its
Common  Stock to provide  additional  shares  for  general  corporate  purposes,
including stock dividends and splits,  raising additional  capital,  issuance of
shares pursuant to the employee stock option plans, issuances upon conversion of
outstanding  debentures  and shares of  Preferred  Stock which may be issued and
possible future  acquisitions.  The Company  currently has outstanding  $273,830
principal  amount of 8% convertible  debentures  (the  "Debentures"),  which are
convertible  into shares of Common Stock. The Debentures bear interest at a rate
of 8% and are due on April 25, 2003. The Debentures are convertible  into shares
of  Common  Stock at a  conversion  price  equal to the  lower of (i) 92% of the
average of the closing  sale price of the  Company's  Common  Stock for the five
trading days prior to the conversion date, and (ii) $0.015 (subject to customary
adjustments, such as stock splits).

     The  Company's  officers may from time to time engage in  discussions  with
other  businesses  concerning the possible  acquisition of such companies by the
Company,  in which the Company may consider  issuing stock as part or all of the
acquisition price. The Board of Directors believes that an increase in the total
number of shares of  authorized  common stock will better  enable the Company to
meet its future needs and give it greater  flexibility in responding  quickly to
business  opportunities.  The proposed  increase  will also  provide  additional
shares for corporate purposes generally.  The Company currently has no intention
of  issuing  shares of  Common  Stock  pursuant  to any  other  transactions  or
agreements, other than in connection with the conversion of the Debentures.


     The Company's issuance of shares of Common Stock,  including the additional
shares that will be authorized if this proposed amendment is adopted, may dilute
the present equity ownership position of current holders of Common Stock and may
be made without  stockholder  approval,  unless otherwise required by applicable
laws.  The  authority  possessed by the Board of Directors to issue Common Stock
could also  potentially be used to discourage  attempts to obtain control of the
Company  through a merger,  tender  offer,  proxy contest or otherwise by making
such attempts more difficult or costly to achieve.

REQUIRED VOTE

     The Board of Directors  believes  that,  as  proposed,  the approval of the
amendment is in the best interests of the stockholders of the Company.  Approval
of this proposal  requires the affirmative vote of a majority of the outstanding
shares of Common Stock and Preferred Stock of the Company.

THE  BOARD OF  DIRECTORS  RECOMMENDS  A VOTE  "FOR"  THE  PROPOSAL  TO AMEND THE
COMPANY'S  CERTIFICATE  OF  INCORPORATION  TO INCREASE THE COMPANY'S  AUTHORIZED
SHARES OF COMMON STOCK.


                                       8


                                 PROPOSAL NO. 3

                            REINCORPORATION PROPOSAL

GENERAL

     The  Company's  Board of Directors  has  unanimously  approved,  subject to
stockholder  approval, a proposal to change the Company's state of incorporation
from Delaware to Nevada, by means of a merger (the "Merger") of the Company with
and into American Jewelry Corp., a Nevada corporation ("AMJC - Nevada"), a newly
formed, wholly owned subsidiary of the Company (the "Reincorporation Proposal"),
which will be the surviving corporation in the Merger.

     The following discussion  summarizes certain aspects of the Reincorporation
Proposal,  including certain material differences between Delaware corporate law
and  Nevada  corporate  law.  This  summary  is not  intended  to be a  complete
description  of  the   Reincorporation   Proposal  or  the  differences  between
stockholders'  rights under Delaware corporate law and Nevada corporate law, and
is qualified in its entirety by reference to :

     o  The  Agreement  and Plan of Merger  between the Company and  AMJC-Nevada
        (the "Merger Agreement") attached hereto as Exhibit B;

     o  The  Articles  of  Incorporation  of  AMJC-Nevada  (the  "New  Charter")
        attached hereto as Exhibit C; and

     o  The  By-laws  of  AMJC-Nevada  (the "New  By-laws")  attached  hereto as
        Exhibit D.

     Approval of the Reincorporation Proposal requires the affirmative vote of a
majority  of the  issued  and  outstanding  shares of Common  Stock and Series A
Preferred  Stock entitled to vote thereon.  The approval of the  Reincorporation
Proposal by the Company's stockholders will constitute an adoption of the Merger
Agreement, the New Charter and the New By-laws and will affect certain rights of
the stockholders.  STOCKHOLDERS ARE URGED TO READ CAREFULLY THIS PROXY STATEMENT
AND  THE  ANNEXES   ATTACHED  HERETO  IN  ITS  ENTIRETY  BEFORE  VOTING  ON  THE
REINCORPORATION PROPOSAL.

PRINCIPAL REASONS FOR THE REINCORPORATION

     The Board of Directors of the Company  believes that the best  interests of
the Company and its stockholders  will be served by changing the Company's state
of  incorporation  from  Delaware  to  Nevada.  The  principal  reason  for  the
reincorporation is that the franchise tax and related fees that the Company pays
as a Delaware  corporation are significantly higher than the comparable fees for
a Nevada corporation.  Additionally, after considering the disadvantages and the
advantages,  including  the more  favorable  corporate  environment  afforded by
Nevada corporate law to directors and officers, the Board of Directors concluded
that the  benefits of being  incorporated  in Nevada  outweigh  the  benefits of
remaining in Delaware.

PRINCIPAL FEATURES OF THE REINCORPORATION PROPOSAL

     At the Effective  Date of the Merger (as defined in the Merger  Agreement),
the  separate  existence  of the  Company  will  cease and  AMJC-Nevada,  as the
surviving  corporation,  will succeed to all  business,  properties,  assets and
liabilities  of the Company.  Upon the  Effective  Date of the Merger,  (i) each
outstanding  share of  Common  Stock  of the  Company  immediately  prior to the
Effective Date will be converted  into one (1) share of common stock,  par value
$0.001 per share (the "AMJC-Nevada Common Stock") of AMJC-Nevada; (ii) each


                                       9


outstanding  share  of  Series A  Preferred  Stock  of the  Company  outstanding
immediately  prior to the Effective Date will be converted into one (1) share of
series A preferred stock par value $0.001 per share (the  "AMJC-Nevada  Series A
Preferred Stock") of AMJC - Nevada; and (iii) each outstanding  option,  warrant
or other  securities  convertible into shares of the Company's Common Stock will
be automatically  assumed by AMJC-Nevada and will be converted into the right to
acquire an equal number of shares of  AMJC-Nevada  Common Stock,  under the same
terms  and  conditions  as  the  original   options,   warrants  and  securities
convertible of the Company.

     No action need be taken by the  Company's  stockholders  to exchange  their
stock  certificates  as a result of the Merger.  Certificates  for shares of the
Company's Common Stock and Series A Preferred Stock will automatically represent
an equal number of shares of AMJC-Nevada  Common Stock and AMJC-Nevada  Series A
Preferred Stock, respectively.

     The Company's Common Stock is currently  trading on the OTC Bulletin Board,
and following consummation of the Merger, AMJC-Nevada Common Stock will continue
to trade on the OTC Bulletin Board without  interruption,  under the same ticker
symbol "AMJC".

     Approval of the Reincorporation  Proposal will effect a change in the legal
domicile  of the  Company  and  certain  other  changes  of a legal  nature,  as
described in this Proxy Statement.  Reincorporation  of the Company will not, in
and of itself, result in any change in the business, management, location of the
principal executive offices, assets,  liabilities or stockholders' equity of the
Company.   The  number  of  directors  comprising  the  Board  of  Directors  of
AMJC-Nevada will be three initially, each of whom is currently a director of the
Company  and  each of the  executive  officers  of the  Company  will  serve  as
executive officers of AMJC-Nevada.

     Upon   approval  of  the   Reincorporation   Proposal   by  the   Company's
stockholders,  the proposed  reincorporation will be consummated at such time as
the Boards of Directors of the Company and  AMJC-Nevada  determine is advisable.
The Merger Agreement provides,  however, that the Merger may be abandoned by the
Board of Directors of either the Company or  AMJC-Nevada  prior to the Effective
Date,  either  before  or after  stockholder  approval.  After  approval  by the
stockholders of the Company of the Merger Agreement,  no amendment shall be made
which (a) alters or changes  the amount or kind of shares of  AMJC-Nevada  to be
received  on  conversion  of shares of the  Company as  provided,  (b) alters or
changes any term of the Articles of  Incorporation of AMJC-Nevada to be effected
by the Merger,  or (c) alters or changes any of the terms and  conditions of the
Merger  Agreement if such alteration or change would adversely affect the rights
of  stockholders  of  the  Company,   without  the  further   approval  of  such
stockholders.

RIGHTS OF STOCKHOLDERS TO DISSENT

     Since the  Reincorporation  Proposal will be conducted  through a merger of
the  Company  into  its  wholly-owned  subsidiary,  AMJC-Nevada,  the  Company's
stockholders  will not  have a right to  dissent  from the  reincorporation  and
receive the fair market value of their shares in cash.

COMPARISON OF STOCKHOLDERS' RIGHTS

     Although the  corporate  statutes of Nevada and Delaware are  substantially
similar, certain differences exist. This summary is not intended to be complete,
and  stockholders  should refer to the  Delaware  General  Corporation  Law (the
"Delaware Law") and the Nevada Revised  Statutes,  as amended (the "Nevada Law")
to understand how these laws will apply to the Company and AMJC-Nevada.


                                       10


     Classified Board of Directors
     -----------------------------

     The Delaware Law permits any Delaware  corporation to classify its board of
directors  into as many as three classes as equally as possible  with  staggered
terms of office.  After initial  implementation of a classified board, one class
(consisting  of  approximately  l/3 of the entire board) will be elected at each
annual meeting of the  stockholders  to serve for a term of three years or until
their  successors  are  elected to take  office.  The  Nevada  Law also  permits
corporations to classify boards of directors  provided that at least  one-fourth
of the total number of directors is elected annually.  Since neither the Company
nor  AMJC-Nevada  have a  classified  board,  there  will  be no  difference  in
stockholders' rights with respect to this issue.

     Cumulative Voting
     -----------------

     Cumulative voting for directors  entitles  stockholders to cast a number of
votes that is equal to the number of voting shares held multiplied by the number
of directors to be elected.  Stockholders may cast all such votes either for one
nominee or  distribute  such votes among up to as many  candidates  as there are
positions to be filled.  Cumulative voting may enable a minority  stockholder or
group of  stockholders  to elect at least  one  representative  to the  board of
directors  where  such  stockholders  would not  otherwise  be able to elect any
directors.

     The Nevada Law permits  cumulative  voting in the  election of directors as
long as certain procedures are followed.  A Delaware corporation may provide for
cumulative voting in the corporation's certificate of incorporation.

     Since neither the Company, nor AMJC-Nevada utilize cumulative voting, there
will be no significant  difference in stockholders'  rights with respect to this
issue.

     Vacancies on the Board of Directors
     -----------------------------------

     Under the Delaware Law,  vacancies on the board of directors will be filled
by the affirmative vote of a majority of the remaining directors then in office,
even if less than a quorum  unless  otherwise  provided  in the  certificate  of
incorporation  or by-laws.  Any director so  appointed  will hold office for the
remainder  of the full  term of the  class of  directors  in which  the  vacancy
occurred.  Similarly,  the Nevada Law provides that vacancies may be filled by a
majority  of the  remaining  directors,  though  less than a quorum,  unless the
articles  of  incorporation  provide  otherwise.  The by-laws of the Company and
AMJC-Nevada  address  the  issue  of  director  vacancies  in the  same  manner.
Therefore,   the  change  from  Delaware  law  to  Nevada  law  will  not  alter
stockholders' rights with respect to filling vacancies.

     Removal of Directors
     --------------------

     Under both the  Delaware Law and the Nevada Law, any director or the entire
board of directors may be removed,  with or without cause,  upon the vote of the
shares  entitled to vote in the election of  directors.  Under  Delaware  Law, a
majority vote is required to remove a director. Under the Nevada Law, a director
may be removed only by the vote of stockholders casting not less than two-thirds
of the outstanding voting rights.


                                       11


     Indemnification of Officers and Directors and Advancement of Expenses
     ----------------------------------------------------------------------

     Delaware and Nevada law have substantially  identical  provisions regarding
indemnification  by a  corporation  of its  officers,  directors,  employees and
agents,  except Nevada  provides  broader  indemnification  in  connection  with
stockholder  derivative  lawsuits.  Delaware  and  Nevada  law  differ  in their
provisions  for  advancement  of expenses  incurred by an officer or director in
defending a civil or criminal  action,  suit or  proceeding.  The  Delaware  law
provides  that  expenses  incurred by an officer or director  in  defending  any
civil, criminal,  administrative or investigative action, suit or proceeding may
be paid by the  corporation  in advance of the final  disposition of the action,
suit or  proceeding  upon  receipt  of an  undertaking  by or on  behalf  of the
director or officer to repay the amount if it is ultimately  determined  that he
or she is not entitled to be  indemnified by the  corporation.  Thus, a Delaware
corporation  has the  discretion to decide  whether or not to advance  expenses.
Under the Nevada Law, the articles of incorporation, bylaws or an agreement made
by the  corporation may provide that the  corporation  must pay  advancements of
expenses in advance of the final disposition of the action,  suit or proceedings
upon  receipt of an  undertaking  by or on behalf of the  director or officer to
repay the amount if it is ultimately  determined  that he or she is not entitled
to be indemnified by the corporation. Thus, a corporation may have no discretion
to decide  whether or not to advance  expenses.  There will be no  difference in
stockholders'  rights with respect to this issue  because the New Bylaws and the
Present Bylaws each provides for advancement of expenses.

     Limitation on Personal Liability of Directors
     ---------------------------------------------

     A Delaware  corporation is permitted to adopt provisions in its certificate
of  incorporation  limiting  or  eliminating  the  liability  of a director to a
company and its  stockholders  for monetary damages for breach of fiduciary duty
as a  director,  provided  that  such  liability  does not  arise  from  certain
proscribed conduct,  including breach of the duty of loyalty,  acts or omissions
not in good faith or which involve intentional misconduct or a knowing violation
of  law  or  liability  to  the  corporation  based  on  unlawful  dividends  or
distributions  or  improper  personal  benefit.  The  Company's  certificate  of
incorporation  does not have a provision  limiting the liability of directors to
the Company.

     While the Nevada Law has a similar  provision  permitting  the  adoption of
provisions in the articles of incorporation  limiting  personal  liability,  the
Nevada provision differs in two respects. First, the Nevada provision applies to
both directors and officers.  Second,  while the Delaware provision excepts from
the  limitation  on  liability  the  breach of the duty of  loyalty,  the Nevada
counterpart  does  not  contain  this  exception.  Thus,  the  Nevada  provision
expressly  permits a corporation to limit the liability of officers,  as well as
directors, and permits limitation of liability arising from a breach of the duty
of loyalty,  but does not limit  liability  of a director or officer for acts or
omissions which involve intentional misconduct,  fraud or a knowing violation of
law, or the payment of distributions in violation of Nevada law. The New Charter
contains  provisions  limiting the  liability to  AMJC-Nevada  of directors  and
officers.

     Dividends
     ---------

     The  Delaware Law is more  restrictive  than the Nevada Law with respect to
when dividends may be paid.  Under the Delaware Law, subject to any restrictions
provided  in  the  certificate  of  incorporation,  a  corporation  may  declare
dividends,  out of surplus,  or if no surplus exists, out of net profits for the
fiscal year in which the dividend is declared  and/or the preceding  fiscal year
(provided  that  the  amount  of  capital  of  the  corporation   following  the
declaration and payment of the dividend is not less than the aggregate amount of
the  capital  represented  by the issued and  outstanding  stock of all  classes
having a preference upon the distribution of assets).

     The Nevada Law provides  that except as otherwise  provided in its articles
of  incorporation,  no  distribution  (including  dividends on, or redemption or
repurchases of, shares of capital stock) may be made if, after giving effect to


                                       12


such  distribution,  the corporation  would not be able to pay its debts as they
become due in the usual course of business,  or the  corporation's  total assets
would be less than the sum of its total  liabilities  plus the amount that would
be needed at the time of a  liquidation  to satisfy the  preferential  rights of
preferred stockholders.

     Restrictions on Business Combinations
     -------------------------------------

     Both the Delaware Law and the Nevada Law contain provisions restricting the
ability of a corporation to engage in business  combinations  with an interested
stockholder. Under the Delaware Law, a corporation is not permitted to engage in
a business  combination with any interested  stockholder for a three-year period
following the date such stockholder became an interested stockholder, (i) unless
the transaction resulting in a person becoming an interested stockholder, or the
business  combination,  is approved by the board of directors of the corporation
before the person becomes an interested  stockholder;  (ii) upon consummation of
such  transaction,  the  interested  stockholder  owned  at  least  85%  of  the
outstanding  voting  stock  of  the  corporation  outstanding  at the  time  the
transaction  commenced  (excluding shares owned by persons who are both officers
and  directors of the  corporation,  and shares held by certain  employee  stock
ownership  plans); or (iv) at or after the date the person becomes an interested
stockholder,  the business combination is approved by the corporation's board of
directors  and by the holders of at least 66% of the  corporation's  outstanding
voting  stock at an  annual  or  special  meeting  and not by  written  consent,
excluding shares owned by the interested  stockholder.  The Delaware Law defines
"interested  stockholder"  generally  as a  person  who  owns 15% or more of the
outstanding  shares  of  a  corporation's  voting  stock.  Delaware  law  allows
corporations to opt-out of the statute with provisions expressly electing not to
be governed by such statutory provisions.

     The Nevada Law regulates business combinations more stringently.  First, an
interested  stockholder is defined as a beneficial owner of ten percent (10%) or
more of the voting power.  Second, the three-year  moratorium can be lifted only
by  advance  approval  by a  corporation's  board of  directors,  as  opposed to
Delaware's provision that allows interested stockholder combinations at the time
of the transaction  with  stockholder  approval.  Finally,  after the three-year
period,  combinations remain prohibited unless they are approved by the board of
directors,  the  disinterested  stockholders  or a majority  of the  outstanding
voting power not beneficially  owned by the interested  party, or the interested
stockholders  satisfy certain fair value requirements.  As in Delaware, a Nevada
corporation  may  opt-out of the  statute  with  appropriate  provisions  in its
articles of  incorporation.  The Company's current charter does not contain such
provisions  electing not to be governed by such  statutory  provisions.  The New
Charter contains such provisions.

     Amendment to Certificate/Articles of Incorporation
     --------------------------------------------------

     Both the  Delaware  Law and the  Nevada Law  require  the  approval  of the
holders of a majority of all  outstanding  shares  entitled  to vote,  with each
stockholder  being  entitled  to one  vote for each  share so held,  to  approve
proposed  amendments to a corporation's  certificate/articles  of incorporation.
Neither  state  requires  stockholder  approval  for the board of directors of a
corporation to fix the voting powers,  designations,  preferences,  limitations,
restrictions  and  rights of a class of stock  provided  that the  corporation's
organizational documents grant such power to its board of directors. The holders
of the outstanding  shares of a particular class are entitled to vote as a class
on a  proposed  amendment  if the  amendment  would  alter or change  the power,
preferences or special rights of one or more series of any class so as to affect
them  adversely.  Unlike  Delaware,  under Nevada law, the number of  authorized
shares of any such class of stock may be increased  or decreased  and the number
of  shares  outstanding  may be  correspondingly  increased  or  decreased  by a
resolution adopted by the board of directors without stockholders approval.


                                       13


     Actions by Written Consent of Stockholders
     ------------------------------------------

     The Nevada Law and the Delaware Law each provide  that,  unless the charter
provides otherwise, any action required or permitted to be taken at a meeting of
the  stockholders  may be taken without a meeting if the holders of  outstanding
stock  having at least the minimum  number of votes that would be  necessary  to
authorize or take such action at a meeting consents to the action in writing. In
addition, the Delaware Law requires the corporation to give prompt notice of the
taking of  corporate  action  without a meeting by less than  unanimous  written
consent to those stockholders who did not consent in writing.

     Stockholder Vote for Mergers and Other Corporate Reorganizations
     ----------------------------------------------------------------

     In  general,  both  jurisdictions  require  authorization  by  an  absolute
majority of  outstanding  shares  entitled  to vote,  as well as approval by the
board  of  directors,  with  respect  to the  terms  of a  merger  or a sale  of
substantially  all of the assets of the corporation.  Neither the Nevada Law nor
the  Delaware  Law  requires  stockholder  approval  by  the  stockholders  of a
surviving  corporation  in a merger or  consolidation  as long as the  surviving
corporation issues no more than 20% of its voting stock in the transaction.

     Dissenters' Rights
     ------------------

     In both jurisdictions,  dissenting stockholders of a corporation engaged in
certain major corporate transactions are entitled to appraisal rights. Appraisal
rights  permit a  stockholder  to receive cash equal to the fair market value of
the  stockholder's  shares (as  determined  by  agreement of the parties or by a
court), in lieu of the consideration such stockholder would otherwise receive in
any such transaction.

     Under the Delaware Law,  appraisal  rights are generally  available for the
shares of any class or series of stock of a Delaware  corporation in a merger or
consolidation, provided that no appraisal rights are available for the shares of
any class or series of stock  which,  at the record date for the meeting held to
approve  such  transaction,  were  either (1)  listed on a  national  securities
exchange or designated as a national  market system  security on an  interdealer
quotation  system  by the  National  Association  of  Securities  Dealers,  Inc.
("NASD")  or (2) held of  record by more than  2,000  stockholders.  Even if the
shares of any class or series of stock  meet the  requirements  of clause (1) or
(2)  above,  appraisal  rights  are  available  for such  class or series if the
holders thereof receive in the merger or consolidation anything except:

     o  shares of stock of the  corporation  surviving  or  resulting  from such
        merger or consolidation;

     o  shares of stock of any other  corporation which at the effective date of
        the merger or  consolidation  is either listed on a national  securities
        exchange,  or  designated  as a national  market  system  security on an
        interdealer  quotation system by the NASD or held of record by more than
        2,000 stockholders; o cash in lieu of fractional shares; or

     o  any combination of the foregoing.

No appraisal  rights are available to stockholders of the surviving  corporation
if the merger did not require their approval.

     Under the Nevada Law, a stockholder is entitled to dissent from, and obtain
payment for the fair value of his or her shares in the event of  consummation of
a plan of merger or plan of exchange in which the corporation is a party and, to
the extent that the articles of  incorporation,  bylaws or a  resolution  of the
board of directors  provides that voting or nonvoting  stockholders are entitled
to dissent and obtain  payment for their  shares,  any  corporate  action  taken
pursuant to a vote of the stockholders. As with the Delaware Law, the Nevada


                                       14


Law provides an exception to dissenters' rights. Holders of securities listed on
a  national  securities  exchange  or  designated  as a national  market  system
security  on an  interdealer  quotation  system by the NASD or held by more than
2,000 stockholders of record are generally not entitled to dissenters' rights.

     Stockholder Inspection Rights
     -----------------------------

     The Delaware Law grants any  stockholder of record the right to inspect and
to copy for any proper  purpose the  corporation's  stock ledger,  a list of its
stockholders,  and its other records. A proper purpose is one reasonably related
to such person's  interest as a  stockholder.  Directors  also have the right to
examine the corporation's stock ledger, a list of its stockholders and its other
records for a purpose reasonably related to their positions as directors.

     The Nevada Law  provides the right to inspect the  corporation's  financial
records  for  only  a  stockholder  of  record  who  owns  at  least  15% of the
corporation's  issued and outstanding  shares, or has been authorized in writing
by the holder(s) of at least 15% of the issued and outstanding shares.

     Derivative Suits
     ----------------

     Under both the Delaware Law and the Nevada Law, a  stockholder  may bring a
derivative  action on behalf of the  corporation  only if the  stockholder was a
stockholder of the corporation at the time of the transaction in question or the
stockholder acquired the stock thereafter by operation of law.

     Special Meetings of Stockholders
     --------------------------------

     The Delaware Law permits  special  meetings of stockholders to be called by
the board of directors or by any other person  authorized in the  certificate of
incorporation or bylaws to call a special  stockholder  meeting.  The Nevada Law
does not address the manner in which  special  meetings of  stockholders  may be
called.

CERTAIN MATERIAL FEDERAL INCOME TAX CONSEQUENCES OF THE MERGER

     The following is a summary of certain material  anticipated  federal income
tax consequences of the Merger.  This summary is based on the federal income tax
laws now in effect and as currently  interpreted;  it does not take into account
possible  changes  in such  laws or  interpretations,  including  amendments  to
applicable statutes, regulations and proposed regulations or changes in judicial
or  administrative  rulings,  some of which  may  have  retroactive  effect.  In
addition,  the summary  discussion  is intended  to address  only those  federal
income tax consequences that are generally applicable to a stockholder who holds
shares of Common Stock as a capital asset.  This summary is provided for general
information  only and does not purport to address  all  aspects of the  possible
federal income tax  consequences of the Merger and IS NOT INTENDED AS TAX ADVICE
TO ANY PERSON. In particular,  and without limiting the foregoing,  this summary
does not consider the federal income tax  consequences  to  stockholders  of the
Company  in light of their  individual  investment  circumstances  or to holders
subject to special  treatment  under the federal  income tax laws (for  example,
life insurance  companies,  regulated investment  companies,  foreign taxpayers,
persons who received their shares of Common Stock as  compensation in connection
with  the  performance  of  services  or on  exercise  of  options  received  as
compensation in connection with the performance of services).  This summary does
not address any consequence of the Merger under any state,  local or foreign tax
laws.

     No ruling from the Internal  Revenue  Service or opinion of counsel will be
obtained  regarding the federal income tax  consequences to the  stockholders of
the  Company  as a  result  of the  Merger.  ACCORDINGLY,  EACH  STOCKHOLDER  IS
ENCOURAGED  TO  CONSULT  HIS OR HER  TAX  ADVISOR  REGARDING  THE  SPECIFIC  TAX
CONSEQUENCES  OF THE PROPOSED  TRANSACTION  TO SUCH  STOCKHOLDER,  INCLUDING THE
APPLICATION AND EFFECT OF STATE, LOCAL AND FOREIGN INCOME AND OTHER TAX LAWS.


                                       15


     The Company believes that the Merger will be a tax-free  reorganization  of
the Company. If the Merger qualifies as a reorganization under Section 368(a) of
the Internal Revenue Code of 1986, as amended (the "Code"), a stockholder of the
Company that does not exercise  dissenters'  rights and who exchanges his or her
shares of Common  Stock  solely for shares of  AMJC-Nevada  Common  Stock  would
recognize  no gain or loss for  federal  income tax  purposes.  A  stockholder's
aggregate tax basis in his or her shares of AMJC-Nevada Common Stock received as
a result of the Merger  should be the same as his or her  aggregate tax basis in
the shares of the Common Stock exchanged  therefor.  The  stockholder's  holding
period for the shares of AMJC-Nevada Common Stock will include the period during
which  such  stockholder  held the  shares of Common  Stock  surrendered  in the
Merger.

     THE TAX CONSEQUENCES OF THE MERGER TO ANY PARTICULAR STOCKHOLDER MAY DIFFER
DEPENDING  UPON  THAT   STOCKHOLDER'S   OWN   CIRCUMSTANCES  AND  TAX  POSITION.
FURTHERMORE,  THIS SUMMARY DOES NOT DISCUSS ANY ASPECTS OF STATE, LOCAL, FOREIGN
OR OTHER TAX LAWS. EACH STOCKHOLDER IS URGED TO CONSULT WITH SUCH  STOCKHOLDER'S
OWN TAX ADVISORS WITH RESPECT TO THE TAX CONSEQUENCES TO SUCH STOCKHOLDER OF THE
MERGER.

REQUIRED VOTE

     The Board of Directors  believes  that the approval of the  Reincorporation
Proposal,  including the Merger, the New Charter and the New By-laws,  is in the
best  interests  of  the  stockholders  of  the  Company.  The  approval  of the
Reincorporation  Proposal  requires  the  affirmative  vote of a majority of the
issued  and  outstanding  shares of Common  Stock and Series A  Preferred  Stock
entitled to vote.

THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" THE REINCORPORATION PROPOSAL.


                                       16


                                   PROPOSAL 3
                         RATIFICATION OF THE APPOINTMENT
                             OF INDEPENDENT AUDITORS

     The  firm of  Feldman  Sherb & Co.,  P.C.  has  served  as the  independent
auditors of the Company since 2000. The Board of Directors has appointed Feldman
Sherb & Co., P.C. to continue as the independent auditors of the Company for the
fiscal year ending  December 31, 2002,  subject to ratification by the Company's
stockholders.  A  representative  of Feldman Sherb & Co., P.C. is expected to be
present  at  the  Annual  Meeting  to  respond  to  appropriate  questions  from
stockholders and to make a statement if such representative desires to do so.

AUDIT FEES

     Audit fees billed to the Company by Feldman Sherb & Co., P.C. for its audit
of the Company's annual financial  statements for the fiscal year ended December
31,  2000  and  for its  review  of the  financial  statements  included  in the
Company's  Quarterly  Reports  on Form  10-QSB  filed  with the  Securities  and
Exchange Commission for that fiscal year totaled approximately $43,000.

FINANCIAL INFORMATION SYSTEMS DESIGN AND IMPLEMENTATION FEES

     The Company did not engage  Feldman Sherb & Co., P.C. to provide  advice to
the Company regarding  financial  information  systems design and implementation
during the fiscal year ended December 31, 2000.

ALL OTHER FEES

     Fees  billed  to the  Company  by  Feldman  Sherb & Co.,  P.C.  during  the
Company's  fiscal year ended December 31, 2000 for all other non-audit  services
rendered to the Company,  including tax related services,  totaled approximately
$15,000.

     In connection with the recently  revised  standards for independence of the
Company's  independent  public  accountants  promulgated  by the  Securities and
Exchange  Commission,  the board of  directors  of the  Company  has  considered
whether the  provision  of such  services is  compatible  with  maintaining  the
independence of Feldman Sherb & Co., P.C.

REQUIRED VOTE

     The Board of Directors believes that the ratification of the appointment of
Feldman Sherb & Co., P.C. is in the best  interests of the  stockholders  of the
Company.  The  approval of the  selection  of Feldman  Sherb & Co.,  P.C. as the
Company's  independent  auditors  for the fiscal year ending  December  31, 2002
requires  the  affirmative  vote of a majority of the shares of Common Stock and
Series A  Preferred  Stock  present  in  person or  represented  by proxy at the
Meeting, provided a quorum exists.

THE  BOARD  OF  DIRECTORS  RECOMMENDS  A  VOTE  "FOR"  THE  RATIFICATION  OF THE
APPOINTMENT OF FELDMAN SHERB & CO., P.C. AS THE COMPANY'S  INDEPENDENT  AUDITORS
FOR THE FISCAL YEAR ENDING DECEMBER 31, 2002.


                                       17


                                  MISCELLANEOUS


     The SEC allows the Company to  "incorporate  by reference" the  information
the Company files with them, which means that the Company can disclose important
information  to you  by  referring  you  to  those  documents.  The  information
incorporated  by reference is considered  to be a part of this proxy  statement,
and  information  that the Company  files later with the SEC will  automatically
update or supersede this information.  The Company incorporates by reference the
documents  listed below and any future filing the Company will make with the SEC
under Sections 13(a), 13(c), 14 or 15(d) of the Securities Exchange Act of 1934:

     o    Annual Report on Form 10-KSB for the year ended December 31, 2000;

     o    Quarterly  Report on Form 10-QSB for the quarter  ended  September 30,
          2001;

     o    Current  Reports on Form 8-K during the years ended  December 31, 1999
          and 2000.

     These reports are included with the proxy  materials and distributed to the
securityholders of the Company.  The Company will provide without charge to each
person being solicited by this Proxy  Statement,  on written request of any such
person, a copy of these filings.  All such requests should be directed to George
Weisz at the Company, 131 West 35th Street, New York, New York 10001.


STOCKHOLDER PROPOSALS

     Rule 14a-4 of the SEC proxy rules  allows the Company to use  discretionary
voting  authority  to vote  on  matters  coming  before  an  annual  meeting  of
stockholders  if the Company does not have notice of the matter at least 45 days
before the date  corresponding to the date on which the Company first mailed its
proxy  materials for the prior year's annual meeting of stockholders or the date
specified by an overriding  advance notice  provision in the Company's  By-Laws.
The Company's By-Laws do not contain such an advance notice  provision.  For the
Company's 2002 Annual  Meeting of  Stockholders,  stockholders  must submit such
written notice to the Secretary of the Company on or before November 6, 2002.

     Stockholders  of the  Company  wishing  to include  proposals  in the proxy
material for the 2002 annual meeting of the stockholders must submit the same in
writing so as to be received by the Secretary of the Company on or before August
23, 2002.  Such proposals must also meet the other  requirements of the rules of
the SEC relating to stockholder proposals.

OTHER MATTERS

     The Board of  Directors  does not intend to bring  before the  Meeting  for
action any matters  other than those  specifically  referred to above and is not
aware of any other matters which are proposed to be presented by others.  If any
other matters or motions  should  properly come before the Meeting,  the persons
named in the proxy intend to vote thereon in accordance  with their  judgment on
such matters or motions dealing with the conduct of the Meeting.

                                   By Order of the Board of Directors

                                            GEORGE WEISZ
                                            Secretary


Dated: December 21, 2001



                                       18


                                      PROXY

                             This Proxy is Solicited

                       on Behalf of the Board of Directors

                             AMERICAN JEWELRY CORP.
                              131 WEST 35TH STREET
                            NEW YORK, NEW YORK 10001

     The  undersigned  hereby appoints Isaac Nussen and George Weisz as Proxies,
each with the power to appoint his  substitute,  and hereby  authorizes  them to
represent and to vote, as designated  below,  all the shares of American Jewelry
Corp.  held of record by the  undersigned  on  December  14,  2001 at the Annual
Meeting  of  Stockholders  to be held on  January  22,  2002 or any  adjournment
thereof.

1.  Election of Directors.


                                                        
    |_| FOR ALL NOMINEES LISTED BELOW                 |_|  WITHHOLD AUTHORITY
        (except as marked to the contrary below)           to vote for all nominees below



                   (INSTRUCTION: To withhold authority to vote
                    for any individual nominee strike a line
                  through the nominee's name in the list below)


    Nominees: Isaac Nussen, George Weisz, Eric J. Rothschild, Meir Klepner


2.  Approval of Amendment to Certificate of  Incorporation to Increase Number of
    Authorized Shares of Common Stock.

                         FOR  |_|   AGAINST  |_|   ABSTAIN  |_|

3.  Approval of the Reincorporation Proposal.

                         FOR  |_|   AGAINST  |_|   ABSTAIN  |_|

4.  Ratification  of  the  appointment  of  Feldman  Sherb  & Co.,  P.C.  as the
    Company's independent auditors.

                         FOR  |_|   AGAINST  |_|   ABSTAIN  |_|

The shares  represented by this proxy will be voted in the manner  directed.  In
the absence of any direction, the shares will be voted FOR each nominee named in
Proposal 1 and FOR Proposals 2, 3 and 4 and in accordance with their  discretion
on such other matters as may properly come before the meeting.

                                             Dated                       , 200
                                                   ----------------------     --

                                             -----------------------------------

                                             -----------------------------------
                                                         Signature(s)


(Signature(s)  should conform to names as registered.  For jointly owned shares,
each owner should  sign.  When  signing as  attorney,  executor,  administrator,
trustee,  guardian  or officer  of a  corporation,  please  give full title of a
partnership, please sign in partnership name by authorized person.)


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