SCHEDULE 14A INFORMATION
                    Proxy Statement Pursuant to Section 14(a)
                     of the Securities Exchange Act of 1934

Filed by the Registrant [ X ]

Filed by a party other than the Registrant [   ]

Check the appropriate box:

[ X ]    Preliminary Proxy Statement
[   ]    Confidential, for Use of the Commission Only (as permitted by
         Rule 14a-6(e)(2))
[   ]    Definitive Proxy Statement
[   ]    Definitive Additional Materials
[   ]    Soliciting Material Pursuant toss.240.14a-11(c) orss.240.14a-12

                             SmartServ Online, Inc.
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified in Its Charter)

    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

               Payment of Filing Fee (Check the appropriate box):

[X]  No fee required

[ ]  Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11

     1)   Title of each class of securities to which transaction applies: Common
          Stock, par value $.01 per share

     2)   Aggregate   number  of  securities  to  which   transaction   applies:
          _____________.

     3)   Per unit  price  or other  underlying  value of  transaction  computed
          pursuant to Exchange  Act Rule 0-11 (Set forth the amount on which the
          filing fee is calculated and state how it was determined): $ _______.

     4)   Proposed maximum aggregate value of transaction: $____________________

     5)   Total fee paid: $____________.

[ ]  Fee paid previously with preliminary materials.

[ ]  Check box if any part of the fee is offset as provided by Exchange
     Act Rule 0-11(a)(2) and identify the filing for which the offsetting
     fee was paid previously. Identify the previous filing by registration
     statement number, or the Form or Schedule and the date of its filing.
     1) Amount Previously Paid:
     2) Form, Schedule or Registration Statement No.:
     3) Filing Party:
     4) Date Filed:




                             SMARTSERV ONLINE, INC.
                    NOTICE OF SPECIAL MEETING OF STOCKHOLDERS


                         To be Held on __________, 2003


To the Stockholders of SmartServ Online, Inc.:

         NOTICE IS HEREBY GIVEN that a Special Meeting of Stockholders (the
"Special Meeting") of SmartServ Online, Inc., a Delaware corporation (the
"Company"), will be held at 9:00 A.M., local time, on ___________, __________,
2003, at the offices of Jenkens & Gilchrist Parker Chapin LLP, The Chrysler
Building, 405 Lexington Avenue, New York, New York 10174 for the following
purpose:


         1. To authorize an amendment to the Company's Amended and Restated
Certificate of Incorporation to effect a one-for-six reverse stock split of the
Company's common stock.

         The Board of Directors has fixed the close of business on August __,
2003 as the record date (the "Record Date") for the determination of
stockholders entitled to notice of, and to vote at, the Special Meeting and any
adjournments or postponements thereof. Only holders of record at the close of
business on the Record Date are entitled to notice of, and to vote at, the
Special Meeting or any adjournments or postponements thereof.


                                        By Order of the Board of Directors


                                        Richard D. Kerschner
                                        Secretary


Stamford, Connecticut
August___, 2003








                         SPECIAL MEETING OF STOCKHOLDERS
                                       OF
                             SMARTSERV ONLINE, INC.

                             ----------------------

                                 PROXY STATEMENT

                             ----------------------


         This Proxy Statement is furnished in connection  with the  solicitation
by the Board of Directors of SmartServ Online, Inc., a Delaware corporation (the
"Company"), of proxies from the holders of the Company's common stock, par value
$.01 per share (the "Common  Stock"),  for use in voting at a Special Meeting of
Stockholders  (the  "Special  Meeting") of the Company to be held on  _________,
________,  2003, at 9:00 A.M., local time, at the offices of Jenkens & Gilchrist
Parker Chapin LLP, The Chrysler  Building,  405 Lexington Avenue,  New York, New
York 10174, and at any adjournments or postponements  thereof,  for the purposes
set forth in the accompanying Notice of Special Meeting.


         The  approximate  mailing date of this Proxy  Statement is August_____,
2003.

         The cost of preparing,  assembling,  printing, mailing and distributing
the Notice of Special  Meeting,  this Proxy  Statement  and the proxies is to be
borne by the Company.  The Company has engaged D.F.  King & Co.,  Inc., 77 Water
Street,  New  York,  New York  10005,  to assist  in the  distribution  of proxy
solicitation  materials and the  solicitation of votes.  For its services,  D.F.
King & Co., Inc. will receive a fee of $6,000.00, plus reimbursement of certain
out-of-pocket  expenses.  The Company  may  reimburse  brokers,  banks and other
custodians,  nominees and fiduciaries who are holders of record of the Company's
Common Stock,  for their reasonable  out-of-pocket  expenses in forwarding proxy
solicitation  materials to the beneficial  owners of shares of Common Stock.  In
addition  to the  use of the  mail,  proxies  may  be  solicited  without  extra
compensation  by  directors,  officers,  employees  and agents of the Company by
personal  interview,  telephone,  e-mail,  telegram or other means of electronic
communication.


         The Company does not anticipate that a representative  of the Company's
independent  auditors  will attend the Special  Meeting.  The Company  expects a
representative  of its independent  auditors to attend the Company's 2003 Annual
Meeting of Stockholders.  However,  if a representative  does attend the Special
Meeting,  he or she would be given the  opportunity to make a statement,  if the
representative desired to do so, and to respond to appropriate questions.

         It is  extremely  important  that your  shares are  represented  at the
Special Meeting,  and,  therefore,  all  stockholders  are cordially  invited to
attend  the  Special  Meeting.  However,  whether  or not you plan to attend the
Special Meeting, you are urged to, as promptly as possible,  mark, sign and date
the enclosed  form of proxy,  which  requires no postage if mailed in the United
States. If you hold shares directly in your name and attend the Special Meeting,
you may vote your  shares in person,  even if you  previously  submitted a proxy
card.  Your proxy may be revoked at any time before it is voted by  submitting a
written  revocation  or a proxy  bearing a later  date to the  Secretary  of the
Company,  or by attending  and voting in person at the Special  Meeting.  If you
hold  your  shares in  "street  name"  you may  revoke  or  change  your vote by
submitting new instructions to your broker or nominee.

         The Company's  principal executive offices are located at Metro Center,
One Station Place,  Stamford,  Connecticut  06902,  and its telephone  number is
(203) 353-5950. The Company's web-site is http://www.smartserv.com.



                             PURPOSE OF THE MEETING


         At the Special Meeting,  the Company's  stockholders  will consider and
vote upon the following proposal (the "Proposal"):  The approval of an amendment
to the Company's  Amended and Restated  Certificate of Incorporation to effect a
one-for-six reverse stock split of the Common Stock.


         Unless contrary  instructions  are indicated on the enclosed proxy, all
shares  represented by valid proxies received pursuant to this solicitation (and
which have not been revoked in accordance  with the  procedures set forth above)
will be voted in favor of the Proposal.  In the event a stockholder  specifies a
different  choice by means of the  enclosed  proxy,  his shares will be voted in
accordance with the specification so made.

                 OUTSTANDING VOTING SECURITIES AND VOTING RIGHTS


         The close of business on August __, 2003 has been fixed by the Board of
Directors  as the  record  date (the  "Record  Date") for the  determination  of
stockholders  entitled to notice of, and to vote at, the Special Meeting and any
adjournments  or  postponements  thereof.  As of  the  Record  Date  there  were
12,297,199  shares of Common Stock of the Company issued and  outstanding.  Each
share of Common  Stock  outstanding  on the Record  Date will be entitled to one
vote on each matter to come before the Special Meeting. The presence,  in person
or by proxy,  of the  holders of a  majority  of the  outstanding  shares of the
Company's Common Stock is required to constitute a quorum for the transaction of
business at the Special Meeting.  Proxies submitted which contain abstentions or
broker  non-votes will be deemed present at the Special  Meeting for the purpose
of determining the presence of a quorum.


         The affirmative vote of a majority of the issued and outstanding shares
of Common Stock will be required for approval of the Proposal. Shares abstaining
with respect to the Proposal will be considered as votes  represented,  entitled
to vote, and cast with respect thereto.  Shares subject to broker non-votes with
respect to the Proposal are not considered  shares entitled to vote with respect
to that matter. However, because an affirmative vote of a majority of the shares
of Common Stock outstanding is required to approve the Proposal, abstentions and
broker non-votes will have the same effect as a vote "against" the Proposal.


                                       2




                               SECURITY OWNERSHIP

         The following table sets forth, as of July 31, 2003, certain
information with respect to the beneficial ownership of the Common Stock by (i)
each person known by the Company to beneficially own more than 5% of the
outstanding shares of Common Stock, (ii) each director of the Company, (iii)
each executive officer of the Company and (iv) all executive officers and
directors of the Company as a group. Except as otherwise indicated, each person
listed below has sole voting and investment power with respect to the shares of
Common Stock set forth opposite such person's name.



               NAME AND ADDRESS OF                  AMOUNT AND NATURE OF               PERCENT OF
              BENEFICIAL OWNER (1)                BENEFICIAL OWNERSHIP (2)       OUTSTANDING SHARES (3)
    ------------------------------------------ -------------------------------- --------------------------
                                                                                       
    Spencer Trask Ventures, Inc.                             3,190,083 (4)                   20.60%
    535 Madison Avenue
    New York, New York 10021

    Steven Rosner                                            1,224,354 (5)                    9.56%
    1220 Mirabeau Lane
    Gladwyn, Pennsylvania 19035

    TecCapital, Ltd.                                           845,141                        6.87%
    Cedar House
    41 Cedar Avenue
    Hamilton, HM 12, Bermuda

    Sebastian E. Cassetta                                      711,590(6)                     5.73%
    c/o SmartServ Online, Inc.
    Metro Center, One Station Place
    Stamford, CT 06902

    Mario F. Rossi                                             343,830(7)                     2.78%
    c/o SmartServ Online, Inc.
    Metro Center, One Station Place
    Stamford, CT 06902

    Thomas W. Haller                                           162,460(8)                     1.31%

    Richard Kerschner                                          124,444(9)                     1.00%

    L. Scott Perry                                              40,833(10)                    *

    Catherine Cassel Talmadge                                   40,816(11)                    *

    Charles R. Wood                                             29,000(12)                    *

    Robert H. Steele                                            25,000(13)                    *

    All executive officers and directors as
    a group (8 persons)                                      1,478,373 (14)                  11.45%

 --------------------
    *    Less than 1%


(1)   Under the rules of the SEC,  addresses are only given for holders of 5% or
      more of the  outstanding  common stock of the Company who are not officers
      or directors of the Company.

(2)   Under the rules of the SEC, a person is deemed to be the beneficial  owner
      of a security if such person has or shares the power to vote or direct the
      voting of such security or the power to dispose or direct the  disposition
      of such security.  A person is also deemed to be a beneficial owner of any
      securities if that person has the right to acquire beneficial


                                       3


      ownership within 60 days of the date hereof. Except as otherwise indicated
      the named  entities or individuals  have sole voting and investment  power
      with respect to the shares of common stock beneficially owned.
(3)   Represents the number of shares of common stock  beneficially  owned as of
      July 10, 2003 by each named person or group,  expressed as a percentage of
      the sum of all of (i) the  shares  of such  class  outstanding  as of such
      date,  and (ii) the number of shares  not  outstanding,  but  beneficially
      owned by such named person or group as of such date.
(4)   Includes  478,522 shares of common stock issuable upon conversion of notes
      and 1,711,566 shares of common stock issuable upon exercise of warrants.
(5)   Includes  509,849 shares of common stock subject to currently  exercisable
      warrants.
(6)   Includes  127,500 shares of common stock subject to currently  exercisable
      options.  Also includes  2,051 shares held in trust for the benefit of Mr.
      Cassetta's wife and 13,800 shares of common stock held by his children.
(7)   Includes  83,000 shares of common stock  subject to currently  exercisable
      options.
(8)   Includes  162,194 shares of common stock subject to currently  exercisable
      options.
(9)   Consists  of  124,444   shares  of  common  stock   subject  to  currently
      exercisable options.
(10)  Includes  40,000  shares of common stock  subject to  currently
      exercisable options.
(11)  Includes  40,000 shares of common stock  subject to currently  exercisable
      options  and 300 shares of common  stock held for her  daughter  under the
      Uniform Gift to Minors Act.
(12)  Includes  15,000 shares of common stock  subject to currently  exercisable
      options.
(13)  Consists of 25,000 shares of common stock subject to currently exercisable
      options.
(14)  Includes  2,051  shares  held in trust for the  benefit of Mr.  Cassetta's
      wife,  13,800 shares of common stock held by his  children,  300 shares of
      common stock held for Ms.  Talmadge's  daughter  under the Uniform Gift to
      Minors  Act and  617,138  shares  of common  stock  subject  to  currently
      exercisable options issued to all executive officers and directors.

        PROPOSAL: TO AUTHORIZE AN AMENDMENT TO THE COMPANY'S AMENDED AND
      RESTATED CERTIFICATE OF INCORPORATION TO EFFECT A REVERSE STOCK SPLIT


         The Company's  Board of Directors has unanimously  adopted  resolutions
proposing,  declaring  advisable and  recommending  that the stockholders of the
Company approve an amendment to the Company's  Amended and Restated  Certificate
of  Incorporation  (the  "Amendment")  to effect a one-for-six  stock split (the
"Reverse  Split") and to provide  for the payment of cash in lieu of  fractional
shares otherwise issuable in connection with the Reverse Split. There will be no
change in the number of the Company's  authorized  shares of Common Stock and no
change in the par value of the Common Stock.

         If the  Proposal  is  approved,  the Board of  Directors  will have the
authority,  without further stockholder  approval,  to effect the Reverse Split,
pursuant to which each of the Company's  presently  outstanding shares (the "Old
Shares") of Common Stock would be exchanged for new shares (the "New Shares") of
Common  Stock  at an  exchange  ratio  of  one-for-six.  All  of  the  Company's
securities  convertible into or exercisable for Common Stock will be exercisable
or  convertible  at six times the price for one-sixth of the number of shares of
Common  Stock for or into which such  security  was  previously  exercisable  or
convertible.  The Board of Directors  would also have the authority to determine
the exact timing of the Reverse  Split,  which may occur at any time on or prior
to October 31, 2003, without further  stockholder  approval.  The timing will be
determined in the judgment of the Board of Directors,  with the intention of the
Reverse  Split  occurring  prior to the issuance of securities of the Company as
described  below.  See the information  below under the caption  "Purpose of the
Reverse Split." The text of the proposed  Amendment is set forth on Exhibit A to
this Proxy Statement.


         The  Board  of  Directors  also  reserves  the  right,  notwithstanding
stockholder approval and without further action by stockholders,  to not proceed
with the Reverse  Split,  if, at any time prior to filing the Amendment with the
Secretary of State of the State of Delaware, the Board of Directors, in its sole
discretion, determines that the Reverse Split is no longer in the best interests
of the Company  and its  stockholders.  The Board of  Directors  may  consider a
variety of factors in determining whether or not to

                                       4


implement  the  Reverse  Split,   including,   but  not  limited  to,  business,
transactional and financing  developments and the Company's actual and projected
financial performance.

         Except for changes resulting from the Company's  purchase of fractional
shares and the consummation of the contemplated  financing  described below, the
Reverse  Split  will  not  change  the  proportionate  equity  interests  of the
Company's  stockholders,  nor will the respective voting rights and other rights
of  stockholders  be altered.  The Common Stock  issued  pursuant to the Reverse
Split will remain fully paid and non-assessable. The Company will continue to be
subject to the periodic reporting requirements of the Securities Exchange Act of
1934.

PURPOSES OF THE REVERSE SPLIT

         The Company's  Board of Directors  believes that the Company must raise
additional  capital in order to continue  operations.  In May and June, 2003 the
Company raised $1,500,000 by selling  securities  convertible for or exercisable
into Common Stock. The Board of Directors  believes,  however,  that the Company
needs additional funding to continue its operations.

         The Board of Directors  believes  that it is necessary and desirable to
increase the number of shares of Common Stock available for issuance in order to
give the Company  additional  flexibility  to raise equity capital and to ensure
that the Company has a sufficient number of shares to issue upon the exercise of
all options and warrants.


         The Company is in the process of  preparing a private  placement of its
securities   utilizing  the  services  of  an   investment   banking  firm  (the
"Placement").  The  Company  and its  investment  banker  have not  finalized  a
placement  agreement or the terms of the proposed  Placement.  The summaries set
forth  below  reflect the  Company's  best  estimate of the likely  terms of the
Placement.


         As currently contemplated by the Company, the Placement will be for the
sale of up to $5,200,000 of units (the "Units"), each Unit consisting of a share
of Series A convertible  preferred  stock (the "Preferred  Stock"),  convertible
into shares of Common  Stock,  and warrants to purchase  shares of common stock.
The minimum  amount that may be raised in the  Placement  is  $2,500,000.  It is
currently contemplated that each holder of Preferred Stock will: (1) be entitled
to an annual  dividend of 8% of the Unit purchase  price,  payable in cash or in
shares of Common Stock at the end of each calendar  quarter;  (2) be entitled to
receive  dividends  the Board of  Directors  declares on the Common  Stock on an
as-converted basis; (3) in the event of a liquidation, dissolution or winding up
of the Company, a merger of the Company, or sale of substantially all the assets
of the Company,  (a) be entitled to receive an amount equal to the Unit purchase
price and any  accrued  but unpaid  dividends  before any payment is made to the
holders  of  Common  Stock  (the  "Liquidation  Preference");  and (b) after the
Liquidation  Preference  has been paid,  participate  with the holders of Common
Stock  on an  as-converted  basis  with  respect  to any  assets  remaining  for
distribution;  (4) be  entitled to convert  the shares of  Preferred  Stock into
shares of Common Stock;  (5) be able to vote on an  as-converted  basis with the
holders of the Common Stock as if they were a single  class;  (6) be entitled to
vote as a class to elect two persons to serve on the Board of  Directors  of the
Company,  which  currently  consists  of six  persons;  (7) be  entitled to vote
separately  from the Common Stock as a class on certain  matters  affecting  the
Preferred  Stock;  and (8) have the right to  participate on a pro-rata basis in
future private offerings of Company securities.

         The Board of  Directors  reserves  the right to modify the terms of the
Placement,  to not engage in the Placement or to engage in a different financing
arrangement  if it deems that it is in the best  interests

                                       5


of the Company to do so. In addition,  even if the Board of Directors determines
that it is in the best interests of the Company to complete the Placement on the
terms described below, there is no assurance that sufficient persons will invest
in the Placement on such terms.


         At July  11,  2003  the  Company  had  available  for  future  issuance
14,882,457  shares of Common Stock.  In the event that the Company were to raise
$4,000,000  in the  Placement  and in the further event that shares of Preferred
Stock were issued in the Placement and would be convertible into Common Stock of
the Company at the current  market price of the Common Stock,  the Company would
be required to reserve for issuance for such conversion approximately 10 million
shares  of  Common  Stock (on a  pre-Reverse  Split  basis).  The  Company  also
anticipates that it would be required to issue warrants in the Placement. If the
warrant  coverage in the Placement were 200%, this could result in an additional
20 million shares of Common Stock (on a pre-Reverse Split basis) issuable if all
the warrants were  exercised.  If the Company were to raise less money or if the
market price of the Common Stock of the Company were to increase,  the number of
shares  needed  would  be less  than  that  indicated  above  but  still  in all
likelihood would be in excess of the shares of Common Stock currently  available
for future  issuance.  Thus,  existing  stockholders  should expect  significant
dilution if the Company successfully completes any financing. However, as of the
date of this Proxy Statement, no prospective investor has committed to invest in
the  Company  on any  specific  terms  or at  all.  Therefore,  there  can be no
assurance  that we will be able to raise money  pursuant to the Placement or any
other financing.


         This Proxy  Statement is neither an offer to sell nor a solicitation of
an offer to buy any securities of the Company. The securities referred to herein
have not been, and prior to their  issuance will not be,  registered for sale by
the  Company  under  the  Securities  Act of  1933,  as  amended,  or any  state
securities  laws and may not be offered or sold absent a registration  under the
Securities Act of 1933, as amended, and in accordance with state securities laws
or an exemption from the  registration  requirements  thereof.  Only  accredited
investors,  as defined in the Securities  Act of 1933, as amended,  may purchase
securities pursuant to the Placement.

         Although  the  Company's  Board  of  Directors  could  have  asked  the
stockholders  to approve an  amendment  to the  Company's  Amended and  Restated
Certificate  of  Incorporation  to increase the number of shares of Common Stock
authorized  for  issuance,  such action would result in an increase in franchise
taxes and listing fees, if in the future the Common Stock is listed on Nasdaq or
a securities exchange, payable by the Company. Therefore, the Company's Board of
Directors  believes  that the Reverse  Split is preferable to an increase in the
number of authorized shares of Common Stock.


         Although  the  Company  has no  present  plans to  engage  in any other
transaction  that  would  involve  the  issuance  of shares  of Common  Stock or
securities  convertible  into, or exchangeable for shares of Common Stock, it is
possible that if the Placement were not to be effected or if it yields  proceeds
which are  insufficient  for the  Company's  expected  needs,  the Company might
thereafter seek alternative types of transactions which might include a business
combination with a third party.


CONSEQUENCES OF NON-APPROVAL OF THE PROPOSAL

         If the Proposal is not approved,  the Company believes that it would be
unable to raise capital through equity  financings.  Given the Company's current
financial  condition,  any delay in the  raising  of money  would be  materially
detrimental  to the  Company's  prospects  and is likely to cause the Company to
cease operations and either declare bankruptcy or dissolve.


                                       6


CERTAIN EFFECTS OF THE REVERSE SPLIT

        The following table illustrates the principal effects of the Reverse
Split on the Company's Common Stock:





                                        PRIOR TO THE          SUBSEQUENT TO THE
NUMBER OF SHARES                        REVERSE SPLIT(1)      REVERSE SPLIT (2)
                                                          
Authorized                                 40,000,000           40,000,000

Outstanding                                12,297,199            1,537,149

Reserved for  Issuance  Pursuant to
Options,    Warrants    and   other
Convertible Securities                     12,880,344            1,610,043

Available for Future Issuance              14,882,457           36,852,808


- -----------------------------------

(1) At July 11, 2003.
(2) Gives  effect to the Reverse  Split as if it  occurred  on the Record  Date,
subject to adjustment resulting from the repurchase by the Company of fractional
shares.


         Stockholders  should recognize that if the Reverse Split is effectuated
they will own a number of shares of Common  Stock  equal to the number of shares
owned  immediately  prior to the filing of the Amendment  divided by six (before
adjustment  for  fractional  shares,  as described  below).  Since the number of
authorized  shares of the Company's  Common Stock will not change but the number
of  outstanding  shares  of Common  Stock  would be  decreased  by virtue of the
Reverse  Split,  the number of shares of Common Stock  remaining  available  for
issuance by the Company would  increase.  If all of such authorized but unissued
shares of Common Stock would be issued,  holders of outstanding shares of Common
Stock  would   experience  a  dilution   which  would  result  in  their  owning
approximately  3.8%  of  the  outstanding  Common  Stock.  Since  the  Board  of
Directors,  however,  has no  present  intention  to issue all of the  shares of
Common Stock  available for issuance,  the effective  rate of dilution  would be
less. See "Purposes of the Reverse Split" above.  While the Company expects that
the Reverse  Split will result in an increase in the market  price of the Common
Stock,  there can be no assurance that it will result in the permanent  increase
in the market price.  Also, should the market price of the Common Stock decline,
the  percentage  decline  may be greater  than would  occur in the  absence of a
Reverse Split. Furthermore,  the possibility exists that liquidity of the Common
Stock could be adversely  affected by the reduced number of shares that would be
outstanding  after the Reverse  Split.  The Reverse Split will also increase the
number of  stockholders of the Company who own odd-lots (less than 100 shares is
considered an odd-lot). Stockholders who hold odd-lots typically will experience
an increase in the cost of selling their shares,  as well as greater  difficulty
in effecting such sales.


PROCEDURE FOR EFFECTING REVERSE SPLIT AND EXCHANGE OF STOCK CERTIFICATES

         If the Proposal is approved by the Company's  stockholders,  and if the
Board  of  Directors  still  believes  that  the  Reverse  Split  is in the best
interests  of the  Company  and its  stockholders,  the  Company  will  file the
Amendment  with the  Secretary of State of the State of Delaware at such time as
the Board has determined the  appropriate  effective time for the Reverse Split.
The Board may delay  effecting  the Reverse Split until October 31, 2003 without
resoliciting  stockholder  approval.  The Reverse Split will become effective on
the date of filing  the  Amendment  (the  "Effective  Date").  Beginning  on the
Effective Date, each certificate  representing Old Shares will be deemed for all
corporate purposes to evidence ownership of New Shares.

         Promptly after the Effective Date,  stockholders  will be notified that
the Reverse Split has been effected.  The Company's transfer agent,  Continental
Stock  Transfer and Trust  Company,  will act as


                                       7


exchange agent (the "Exchange  Agent") for purposes of implementing the exchange
of stock  certificates.  Holders of Old Shares will be asked to surrender to the
Exchange Agent certificates representing Old Shares in exchange for certificates
representing  New Shares in accordance  with the procedures to be set forth in a
letter of transmittal  to be sent by the Company.  No new  certificates  will be
issued  to  a  stockholder   until  such   stockholder  has   surrendered   such
stockholder's  outstanding  certificate(s)  together with the properly completed
and executed  letter of transmittal to the Exchange Agent.  STOCKHOLDERS  SHOULD
NOT DESTROY ANY STOCK  CERTIFICATE AND SHOULD NOT SUBMIT ANY CERTIFICATES  UNTIL
REQUESTED TO DO SO.

FRACTIONAL SHARES

         No scrip or certificates for fractional  shares of Common Stock will be
issued in connection with the Reverse Split. Stockholders who otherwise would be
entitled to receive  fractional  shares will be entitled,  upon surrender to the
Exchange Agent of certificates  representing  such shares,  to a cash payment in
lieu  thereof at a price equal to the  fraction to which the  stockholder  would
otherwise  be entitled  multiplied  by the closing  price of the Common Stock as
reported  in The Wall  Street  Journal  on the  last  trading  day  prior to the
Effective Date (or if such price is not  available,  the average of the last bid
and ask prices of the Common Stock on such day or other price  determined by the
Board of  Directors).  The ownership of a fractional  interest will not give the
holder  thereof any voting,  dividend or other rights except to receive  payment
therefor as described herein.

         Stockholders  should  be aware  that,  under  the  escheat  laws of the
various  jurisdictions where stockholders reside, where the Company is domiciled
and where the funds will be deposited,  sums due for  fractional  interests that
are not timely  claimed after the  Effective  Date may be required to be paid to
the designated agent for each such jurisdiction,  unless correspondence has been
received by the Company or the Exchange Agent concerning ownership of such funds
within  the  time  permitted  in  such  jurisdiction.  Thereafter,  stockholders
otherwise  entitled  to  receive  such  funds  will have to seek to obtain  them
directly from the state to which they were paid.

NO DISSENTER'S RIGHTS

         Under Delaware law, stockholders are not entitled to dissenter's rights
with respect to the proposed Amendment or the Reverse Split.

FEDERAL INCOME TAX CONSEQUENCES OF THE REVERSE SPLIT

         The  following  is a summary of  certain  material  federal  income tax
consequences of the Reverse Split, and does not purport to be complete.  It does
not discuss any state,  local,  foreign or minimum  income or certain other U.S.
federal tax  consequences.  Also,  it does not address the tax  consequences  to
holders  that are  subject  to  special  tax  rules,  such as  banks,  insurance
companies,  regulated investment companies,  personal holding companies, foreign
entities, nonresident alien individuals, broker-dealers and tax-exempt entities.
The  discussion is based on the  provisions of the United States  federal income
tax law as of the date hereof,  which is subject to change retroactively as well
as  prospectively.  This summary also assumes that the Old Shares were,  and the
New  Shares  will be,  held as a "capital  asset,"  as  defined in the  Internal
Revenue Code of 1986, as amended (generally,  property held for investment). The
tax treatment of a stockholder may vary depending upon the particular  facts and
circumstances of such  stockholder.  EACH  STOCKHOLDER  SHOULD CONSULT WITH SUCH
STOCKHOLDER'S  OWN TAX ADVISOR WITH RESPECT TO THE  CONSEQUENCES  OF THE REVERSE
SPLIT.


                                       8


         No gain or loss should be recognized  by a  stockholder  of the Company
upon such  stockholder's  exchange of Old Shares for New Shares  pursuant to the
Reverse  Split  (except to the extent of any cash received in lieu of a fraction
of a New Share).  Cash  payments  in lieu of a  fractional  New Share  should be
treated as if the  fractional  share  were  issued to the  stockholder  and then
redeemed by the Company for cash pursuant to Section 302 of the Internal Revenue
Code of 1986, as amended.  A Company  stockholder  receiving such payment should
recognize gain or loss equal to the  difference,  if any,  between the amount of
cash received and the stockholder's basis in the fractional share (determined as
provided  below).  Such gain or loss will be capital gain or loss if the payment
of cash in lieu of the fractional share is undertaken  solely for the purpose of
saving the Company the expense  and  inconvenience  of issuing and  transferring
fractional shares, is not separately bargained for consideration and the payment
is "not  essentially  equivalent to a dividend" with respect to the  stockholder
under the federal income tax law. For this purpose, a payment is not essentially
equivalent  to a  dividend  if it  results in a  "meaningful  reduction"  in the
stockholder's  percentage  interest  in the  Company,  taking  into  account the
constructive  ownership rules and redemptions of fractional  shares from all the
stockholders. The Internal Revenue Service has ruled publicly that any reduction
in the percentage  interest of a small minority  stockholder in a  publicly-held
corporation who exercises no control over corporate  affairs should constitute a
meaningful reduction.

         The aggregate tax basis of the New Shares received in the Reverse Split
(including any fraction of a New Share deemed to have been received) will be the
same as the  stockholder's  aggregate  tax  basis  in the Old  Shares  exchanged
therefor.  The stockholder's  holding period for the New Shares will include the
period  during  which the  stockholder  held the Old Shares  surrendered  in the
Reverse Split.


Required Vote


         Approval  of  the  Amendment  to the  Company's  Amended  and  Restated
Certificate  of  Incorporation  to  effect a  one-for-six  reverse  stock  split
requires  the  affirmative  vote of the holders of the majority of the shares of
Common Stock issued, outstanding and entitled to vote on the Proposal. The Board
of Directors recommends a vote "FOR" approval of the Proposal.



                                       9



                                 OTHER BUSINESS

         The Board of Directors has no other  business to be brought  before the
Special Meeting. No other business may properly come before the Special Meeting.


                  INFORMATION CONCERNING STOCKHOLDER PROPOSALS

         The  Company  intends  to hold  its  2003  Annual  Meeting  on or about
December 15, 2003. Therefore,  stockholder proposals intended to be presented at
the Company's  Annual Meeting to be held in 2003 must be received by the Company
for  inclusion in the  Company's  proxy  statement  relating to that meeting not
later than August 29, 2003 (based on an approximate mailing date of November 14,
2003).  Such  proposals  should be addressed to Corporate  Secretary,  SmartServ
Online,  Inc., Metro Center,  One Station Place,  Stamford,  Connecticut  06902.
Notices of stockholder  proposals  submitted outside the processes of Rule 14a-8
of the  Exchange  Act  (relating to proposals to be presented at the meeting but
not  included  in the  Company's  proxy  statement  and form of proxy),  will be
considered  untimely,  and thus the  Company's  proxy may  confer  discretionary
voting  authority  on the  persons  named  in the  proxy  with  regard  to  such
proposals, if received after September 30, 2003 (based on an approximate mailing
date of November 14, 2003).  The Company will inform the Company's  stockholders
if the  date of the  2003  Annual  Meeting  varies  significantly  from the date
indicated above.


                                              By Order Of the Board of Directors


                                              Richard D. Kerschner
                                              Secretary

Stamford, Connecticut
August ___, 2003



                                       10



                                    Exhibit A
                                    ---------

The amended and restated certificate of incorporation of the Company, as amended
to date, is to be further amended by adding the following paragraph immediately
after the second paragraph of ARTICLE FOUR thereof:


        "Effective upon the filing of this Certificate of Amendment of
        the Amended and Restated Certificate of Incorporation of the
        Corporation, every six (6) shares of Common Stock, $.01
        par value per share, of the Corporation issued and outstanding
        or held in the treasury of the Corporation automatically shall
        be combined into one (1) share of Common Stock of the
        Corporation. There shall be no fractional shares issued. Each
        holder of shares of Common Stock who otherwise would be
        entitled to receive a fractional share shall be entitled to
        receive a cash payment in lieu thereof at a price equal to the
        fraction to which such holder would otherwise be entitled to
        receive multiplied by the closing price of Common Stock as
        reported in The Wall Street Journal on the last trading day
        prior to the filing of this Certificate of Amendment of the
        Amended and Restated Certificate of Incorporation of the
        Corporation, or, if such price is not available, the average
        of the last bid and asked prices of the Common Stock on such
        day, or such other price as may be determined by the Board of
        Directors of the Corporation."






                                   PROXY CARD

PROXY                                                                      PROXY

                             SMARTSERV ONLINE, INC.
                 (Solicited on behalf of the Board of Directors)

         The  undersigned  holder of Common  Stock of  SMARTSERV  ONLINE,  INC.,
revoking all proxies heretofore given, hereby constitutes and appoints Thomas W.
Haller,  Chief  Financial  Officer of the  Company,  and  Richard D.  Kerschner,
General Counsel of the Company,  and each of them,  Proxies,  with full power of
substitution  for the  undersigned  and in the  name,  place  and  stead  of the
undersigned, to vote all of the undersigned's shares of said stock, according to
the  number of votes and with all the powers the  undersigned  would  possess if
personally  present at the 2003  Special  Meeting of  Stockholders  of SMARTSERV
ONLINE,  INC.,  to be held at the at the offices of Jenkens &  Gilchrist  Parker
Chapin LLP, The Chrysler  Building,  405 Lexington  Avenue,  New York, New York,
10174 on _______,  _____________,  2003 at 9:00 A.M., Eastern Standard Time, and
at any adjournments or postponements thereof.

         The undersigned  hereby  acknowledges  receipt of the Notice of Meeting
and Proxy  Statement  relating to the  meeting  and hereby  revokes any proxy or
proxies heretofore given.

         Each  properly  executed  Proxy  will be voted in  accordance  with the
specifications  made  below.  Where no choice is  specified,  this Proxy will be
voted FOR  approval of the  amendment  to the  Company's  Amended  and  Restated
Certificate of Incorporation.

THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR APPROVAL OF THE AMENDMENT TO THE
COMPANY'S AMENDED AND RESTATED CERTIFICATE OF INCORPORATION.


1. Approval of the amendment to the   [ ] FOR [ ] AGAINST [ ] WITHHOLD AUTHORITY
Company's   Amended  and   Restated
Certificate  of   Incorporation  to
effect a one-for-six reverse stock
split.




                              PLEASE MARK, DATE AND
                      SIGN THIS PROXY ON THE REVERSE SIDE.




                The shares represented by this Proxy will be voted in the manner
                directed.  In the absence of any  direction,  the shares will be
                voted FOR approval of the amendment to the Company's Amended and
                Restated Certificate of Incorporation.

                Dated: _______________________________________, 2003

                --------------------------------------------------

                --------------------------------------------------
                                    Signature(s)

                (Signature(s) should conform to names as registered. For jointly
                owned shares,  each owner should sign. When signing as attorney,
                executor,  administrator,  trustee,  guardian  or  officer  of a
                corporation, please give full title).


                         PLEASE MARK AND SIGN ABOVE AND
                                RETURN PROMPTLY.





                                       -2-