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                       SECURITIES AND EXCHANGE COMMISSION

                             WASHINGTON, D.C. 20549

                                    FORM 8-K

                                 CURRENT REPORT
                       PURSUANT TO SECTION 13 OR 15(D) OF
                       THE SECURITIES EXCHANGE ACT OF 1934


        Date of Report (Date of earliest event reported): AUGUST 21, 2003



                          AMERICAN MEDICAL ALERT CORP.
             (Exact name of registrant as specified in its charter)


          NEW YORK                       333-54992              11-2571221
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(State or other jurisdiction of   (Commission File Number)   (IRS Employer
       incorporation)                                        Identification No.)


     3265 LAWSON BOULEVARD, OCEANSIDE, NEW YORK                 11572
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       (Address of Principal Executive Offices)               (Zip Code)



       Registrant's telephone number, including area code: (516) 536-5850



                                 NOT APPLICABLE
                                 --------------
          (Former Name or Former Address, if Changed Since Last Report)


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ITEM 9.  REGULATION FD DISCLOSURE.

         On August 21, 2003, the Company issued the following press release:

AMERICAN MEDICAL ALERT CORP. ISSUES GUIDANCE FOR 2003
Thursday August 21, 9:04 am ET

OCEANSIDE,  N.Y.-- Aug. 21,  2003--American  Medical Alert Corp. (Nasdaq:  AMAC)
today issued guidance with regard to its results for 2003, projecting net income
of $575,000 for the year ending  December 31,  2003.  The Company also  projects
that gross revenues,  consisting  primarily of monthly  recurring revenue (MRR),
will be $16,600,000 for the year ending December 31, 2003.


ABOUT AMAC

AMAC is a  national  provider  of  remote  health  monitoring  devices  and 24/7
communication  services  designed  to promote  early  medical  intervention  and
improve quality of life for senior,  disabled and  chronically ill  populations.
AMAC's product and service offerings include Personal Emergency Response Systems
(PERS),  electronic  medication reminder devices,  disease management monitoring
appliances  and 24/7 medical  on-call and emergency  response  monitoring.  AMAC
operates  several National  Medical On-Call and  Communication  Centers allowing
access to trained response professionals 24/7.

This press release contains forward-looking  statements that involve a number of
risks and uncertainties. Forward-looking statements may be identified by the use
of  forward-looking  terminology  such as "may,"  "will,"  "expect,"  "believe,"
"estimate,"  "anticipate,"  "continue,"  or similar  terms,  variations of those
terms or the negative of those terms.  Important factors that could cause actual
results  to differ  materially  from  those  indicated  by such  forward-looking
statements  are set  forth in the  Company's  filings  with the  Securities  and
Exchange Commission (SEC), including the Company's Annual Report on Form 10-KSB,
the Company's Quarterly Reports on Forms 10-QSB, and other filings and releases.
These include uncertainties  relating to government  regulation,  contracts with
major customers,  technological  changes,  our expansion  plans,  disposition of
assets held for sale and product liability risks.

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Contact:
     Randi Baldwin, 516-536-5850 ext 109


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                                    SIGNATURE

         Pursuant to the  requirements  of the Securities  Exchange Act of 1934,
the  Registrant  has duly  caused  this report to be signed on its behalf by the
undersigned thereunto duly authorized.

Date:    August 22, 2003

                                    AMERICAN MEDICAL ALERT CORP.


                                    By: /s/ Jack Rhian
                                       -----------------------------------------
                                         Name: Jack Rhian
                                         Title:  Executive Vice President
                                                 and Chief Operating Officer