UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 8-K

                                 CURRENT REPORT
                       PURSUANT TO SECTION 13 OR 15(D) OF
                       THE SECURITIES EXCHANGE ACT OF 1934


       Date of Report (Date of earliest event reported): OCTOBER 27, 2004



                          AMERICAN MEDICAL ALERT CORP.
             (Exact name of registrant as specified in its charter)


            NEW YORK                       333-54992               11-2571221
(State or other jurisdiction of     (Commission File Number)     (IRS Employer
         incorporation)                                      Identification No.)


     3265 LAWSON BOULEVARD, OCEANSIDE, NEW YORK                 11572
       (Address of Principal Executive Offices)               (Zip Code)



       Registrant's telephone number, including area code: (516) 536-5850



                                 NOT APPLICABLE
          (Former Name or Former Address, if Changed Since Last Report)







ITEM 8.01.  OTHER EVENTS

         On  October  27,  2004,  American  Medical  Alert  Corp.,  a  New  York
corporation, issued the following press release announcing the pending extension
of its existing New York City Contract:



CONTACT:

RANDI BALDWIN                                          LESTER ROSENKRANTZ
VICE PRESIDENT COMMUNICATIONS & MARKETING              INVESTOR RELATIONS
AMERICAN MEDICAL ALERT CORP.                           CAMERON ASSOCIATES
(516)  536-5850  EXT.  109                             (212) 245-8800 EXT. 212
RANDI.BALDWIN@AMAC.COM                                 LESTER@CAMERONASSOC.COM
- ----------------------                                 -----------------------



                  AMAC ANNOUNCES PENDING EXTENSION OF EXISTING
                             NEW YORK CITY CONTRACT

     HUMAN RESOURCES ADMINISTRATION PLANS TO RE-ISSUE REQUESTS FOR PROPOSALS
                    FOR PERSONAL EMERGENCY RESPONSE SERVICES

Oceanside,  NY-- October 27, 2004--American Medical Alert Corp. ("AMAC"),  which
supplies  personal  emergency  response  systems  ("PERS") to Medicaid  eligible
individuals  through  the New York City Home Care  Services  Program,  announced
today that the City of New York's  Human  Resources  Administration  ("HRA") has
canceled its request for proposals  ("RFP") process seeking PERS services issued
in December  2002.  HRA has stated that it plans to issue a new RFP with respect
to PERS services in the near future.  As a result,  HRA has advised AMAC that it
will  continue to provide  service at current  rates until a contract is awarded
pursuant to a new RFP. According to HRA, the RFP is being cancelled "in the best
interest  of the  City".  HRA has  further  advised  AMAC that it will issue the
Company a new contract extension for the period through June 30, 2005, under the
current terms.

The  current  service is more  extensive  than the service  specified  under the
December 2002 RFP;  accordingly  the prevailing  monthly  reimbursement  rate is
higher than the monthly rate which was contemplated in AMAC's RFP response.

AMAC cannot determine (i) when the terms of the new RFP will be published,  (ii)
what the terms of the new RFP will be, (iii) how long the current contract terms
will remain in effect or (iv) whether AMAC will be the successful  bidder on the
new RFP (and if so, under what terms and conditions). The HRA contract currently
represents 15% of AMAC revenues.




Speaking  on behalf of American  Medical  Alert Corp,  Howard M.  Siegel,  Chief
Executive  Officer,  stated--  "The  Company  has been  assured  by HRA that the
decision to cancel the RFP is not related to any performance issue or a negative
reflection upon the Company. The Company believes that as the incumbent provider
of service for more than 20 years,  with high performance  evaluations and state
of the art technology, AMAC is uniquely qualified to respond to any new RFP."

ABOUT AMERICAN MEDICAL ALERT CORP.

AMAC is a  national  provider  of  remote  health  monitoring  devices  and 24/7
communication  services  designed  to promote  early  medical  intervention  and
improve quality of life for senior,  disabled and  chronically ill  populations.
AMAC's product and service offerings include Personal Emergency Response Systems
(PERS),  electronic  medication reminder devices,  disease management monitoring
appliances  and 24/7 medical  on-call and emergency  response  monitoring.  AMAC
operates  several National  Medical On-Call and  Communication  Centers allowing
access to trained response professionals 24/7.

This press release contains forward-looking  statements that involve a number of
risks and uncertainties. Forward-looking statements may be identified by the use
of  forward-looking  terminology  such as "may,"  "will,"  "expect,"  "believe,"
"estimate,"  "anticipate,"  "continue,"  or similar  terms,  variations of those
terms or the negative of those terms.  Important factors that could cause actual
results  to differ  materially  from  those  indicated  by such  forward-looking
statements  are set  forth in the  Company's  filings  with the  Securities  and
Exchange Commission (SEC), including the Company's Annual Report on Form 10-KSB,
the Company's Quarterly Reports on Forms 10-QSB, and other filings and releases.
These include  uncertainties  relating to government  regulation,  technological
changes, our expansion plans and product liability risks.

                                       ###








                                    SIGNATURE
                                    ---------

         Pursuant to the  requirements  of the Securities  Exchange Act of 1934,
the  Registrant  has duly  caused  this report to be signed on its behalf by the
undersigned thereunto duly authorized.

Date:    October 28, 2004

                                          AMERICAN MEDICAL ALERT CORP.


                                          By: /s/ Jack Rhian
                                             -----------------------------------
                                             Name:   Jack Rhian
                                             Title:  President