<ARTICLE>                     5
<LEGEND>
THE SCHEDULE CONTAINS SUMMARY FINANCIAL  INFORMATION  EXTRACTED FROM THE BALANCE
SHEET AND INCOME STATEMENT AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH
FINANCIAL STATEMENTS.
</LEGEND>
<CIK>                         0000805370
<NAME>                        dick clark productions, inc.
<MULTIPLIER>                                   1,000
       
                             
<PERIOD-TYPE>                    3-MOS
<FISCAL-YEAR-END>              JUN-30-1997
<PERIOD-START>                 JUL-01-1996
<PERIOD-END>                   DEC-31-1996
<CASH>                           7,567
<SECURITIES>                    30,966
<RECEIVABLES>                    4,225
<ALLOWANCES>                         0
<INVENTORY>                      3,313
<CURRENT-ASSETS>                42,758
<PP&E>                          16,884
<DEPRECIATION>                   4,087
<TOTAL-ASSETS>                  64,111
<CURRENT-LIABILITIES>           15,428
<BONDS>                              0
<PREFERRED-MANDATORY>                0
<PREFERRED>                          0
<COMMON>                         8,057
<OTHER-SE>                      36,518
<TOTAL-LIABILITY-AND-EQUITY>    64,111
<SALES>                          9,907
<TOTAL-REVENUES>                 9,907
<CGS>                            7,876
<TOTAL-COSTS>                    7,876
<OTHER-EXPENSES>                 1,438
<LOSS-PROVISION>                     0
<INTEREST-EXPENSE>                (538)
<INCOME-PRETAX>                  1,131
<INCOME-TAX>                       433
<INCOME-CONTINUING>                698
<DISCONTINUED>                       0
<EXTRAORDINARY>                      0
<CHANGES>                            0
<NET-INCOME>                       698
<EPS-PRIMARY>                     0.08
<EPS-DILUTED>                     0.08