Effective as of January 29, 1997

William Stuart Simon
1254 South Saltair Avenue, Apt. 202
Los Angeles, CA 90025

Dear Bill:

This letter  agreement  sets forth the new terms,  provisions  and conditions of
your employment with dick clark productions,  inc., a Delaware  corporation (the
"Company"). Those terms, provisions and conditions are as follows:

1. Term of Agreement.  The term of this agreement  shall commence on January 29,
1997 and shall expire on January 29, 2000 unless earlier terminated  pursuant to
the provisions hereof.

2. Title.  From January 29, 1997,  your title and position shall be Treasurer of
the Company.  From and after January 29, 1998,  you shall also be Vice President
of Finance of the Company.  In any case,  your  services  shall be full time and
shall be exclusive to the Company.

3. Reporting  Responsibility.  You shall report  directly to the Company's Chief
Financial Officer. You shall also have reporting responsibility to the Company's
President and such other  individuals as may be designated  from time to time by
the Company's President.

4. Salary.  As full  consideration  for your  services  hereunder,  you shall be
entitled to receive a salary at an annual rate as set forth below:

           1/29/97 - 1/28/98:   $80,000.00
           1/29/98 - 1/28/99:   $90,000.00
           1/29/99 - 1/29/00:  $100,000.00

which shall be paid to you,  subject to applicable  withholdings and deductions,
bi-weekly in accordance with the Company's policies.

5. Discretionary Bonus. The Company may consider paying you a bonus with respect
to an any  complete  fiscal  year (July 1 - June 30) during  which you  provided
services to the Company of under this agreement.  The awarding of any such bonus
shall be  determined by the Company in its sole and absolute  discretion,  there
being  no  obligation  on the  part  of the  Company  to pay  any  bonus  or any
representation,  warranty,  agreement  or  guaranty  that any such bonus will be
awarded.  In evaluating  whether or not to award any bonus and the amount of any
bonus awarded,  the Company shall consider your performance as an employee,  the
results and financial  performance of the Company for such fiscal year, and such
other criteria and factors as the Company, in its sole and absolute  discretion,
considers  appropriate.  You further acknowledge and agree that in entering into
this  agreement,  you are not relying on the fact that you will  receive a bonus
from the Company.







6. Benefits.  During the term of this  agreement,  you shall remain  entitled to
participate  in such  health,  medical,  401 K and  other  benefit  plans as are
available to all the employees of the Company as a group. Your  participation in
such plans shall be subject to the terms and provisions of such plans including,
without limitation, any waiting periods,  eligibility standards and contribution
requirements as may be in effect from time to time.

7. Vacation.  You shall remain entitled to three (3) weeks of vacation annually,
which shall accrue in accordance with  applicable law. You shall  coordinate the
timing of your vacation  periods with those  officers of the Company to whom you
report.  The Company  expects you to fully  utilize your  vacation  time and the
Company shall not compensate you for any accrued  vacation time in excess of the
Company's limits.

8.  Travel.  All airline  travel for  business  purposes by you on behalf of the
Company  shall be  business  class on all  transcontinental  flights  within the
United States and all international  flights.  All other airline travel shall be
coach class. All other  reasonable  out-of-pocket  expenses  associated with any
required  and  necessary  business  travel,  such as  lodging,  meals and ground
transportation,  shall be reimbursed in accordance  with the Company's  policies
and practices with respect thereto, as from time to time in effect.

9. Options.  For each year of this agreement,  the Company shall grant to you an
option  (collectively,  the  "Options")  to purchase  up to 2,000  shares of the
Company's  common stock,  $0.01 par value per share (the "Common  Stock"),  such
grant to be  effective  upon your  acceptance,  execution  and  delivery of this
agreement. The Options shall have a per share exercise price equal to the market
value of a share of Common Stock on January 30, 1997 (which is $11.00 per share)
and shall vest and be  exercisable  as to up to 2,000  shares of Common Stock on
the first, second and third anniversaries,  respectively,  of the effective date
of this agreement.  Any portion of any of the Options which is unexercised as of
the earlier of (a) the fifth anniversary of the effective date of this agreement
or (b) 30 days following any  termination of your  employment  with the Company,
shall  automatically  terminate,  whether  or not  vested.  In  addition  to the
foregoing,  the  Options  shall be  subject to the terms and  provisions  of the
Company's  1987 Employee Stock Option Plan and the  certificates  which evidence
the Options.

10.  Signing  Bonus.  Within five (5) days after your  execution and delivery of
this agreement, the Company shall pay you a one-time signing bonus of $5,000.00.

11.  Termination.  Your  employment  and this agreement may be terminated by the
Company  immediately (a) should there be a material breach by you of any of your
obligations  or duties to the Company;  (b) should you engage in an act of moral
turpitude or commit a criminal or other act of a felonious nature; or (c) should
you fail to  perform  your  duties  in a  reasonable  and  competent  manner  as
determined by the Chief Financial Officer or the President of the Company.

12.  Confidentiality  and  Non-solicitation.  You shall keep all  aspects of the
business  of the  Company  of which  you  become  aware  strictly  confidential,
including,  without  limitation,  financial  information,   concepts,  revenues,
pricing,  business  strategies,  methods of conducting  business and contractual
arrangements with third parties and agree not to use or disclose any


                                       -2-





such information to any third party without the Company's prior written consent,
which  consent  may  be  withheld  by  the  Company  in its  sole  and  absolute
discretion.  Notwithstanding  the  foregoing,  you may disclose any  information
pursuant  to  applicable  subpoena  or law;  provided  that prior to making such
disclosure,  you shall give the Company  prior  written  notice of the  intended
disclosure to the extent possible,  so that the Company,  if it determines to do
so, may seek a protective order with respect to such  disclosure.  You shall not
for the twelve (12) month period  following  termination of your employment with
the  Company  for any reason  whatsoever,  hire or solicit  for  employment  any
employee of the  Company who was an employee of the Company  during the last six
(6) months of your employment with the Company. The Company shall be entitled to
seek  injunctive  and other  equitable  relief  with  respect  to any  breach or
threatened breach of your obligations pursuant to this paragraph. The provisions
of this paragraph  shall survive the  expiration or earlier  termination of this
agreement.

13. Work for Hire.

(a) All of your  services to the Company in connection  with this  agreement are
being  specially  ordered or  commissioned  by Company and Company  shall be the
owner and  proprietor  of all material  created by you  hereunder and all of the
results and proceeds of your services in connection with herewith.  Any material
created by you, and the results and proceeds of your services,  shall constitute
a "work made for hire"  within the  meaning  of the  Copyright  Act and shall be
referred to hereafter as "Materials". Company shall own in perpetuity all rights
of  whatever  kind  and  character,  throughout  the  world  and in any  and all
languages,  in and to the Materials,  including without limitation all material,
themes, ideas, operations,  products, titles,  compositions,  designs, patterns,
props,  costumes,  concepts,  characters,   creations,  sets,  works,  writings,
business, dialogue, and all other matter written, suggested,  composed, created,
prepared,  submitted,  or  interpolated  by you for or in  connection  with your
services hereunder.  In the event it is determined by law that any or all of the
Materials  were not  created  as a  work-for-hire,  you  shall be deemed to have
assigned  to  Company  all  rights,  title and  interest  in and to the  subject
Materials for no further consideration except as expressly set forth herein.

(b) Company shall have the right, but not the obligation, to use, adapt, change,
revise,  delete from,  add to or  rearrange  the  Materials,  or any part of the
Materials,  and to combine the Materials with other works or materials of you or
of others, and to vend, copy, publish, reproduce, record, transmit, broadcast by
radio and/or television,  perform,  photograph with or without sound,  including
spoken words, dialogue and music synchronously  recorded, and to communicate the
same by any  means now  known or  hereafter  devised,  either  publicly  and for
profit,  or otherwise.  You waive  throughout  the world the benefit of any law,
doctrine or principle known as the "moral rights of authors" or any similar law,
doctrine or principle however named.

(c) You shall, at Company's  request,  sign,  acknowledge and deliver to Company
all documents and instruments (collectively,  "Document") which Company may from
time to time  reasonably  deem  necessary or  desirable to evidence,  establish,
maintain,  protect,  enforce or defend its rights under this  Agreement.  If you
fail to do so within  seven (7)  business  days  after  written  request  by the
Company, then Company is hereby irrevocably appointed as your

                                       -3-




attorney-in-fact  with the full right, power and authority to sign,  acknowledge
and deliver such Document in your name and on your behalf.

14.  Governing Law. This letter  agreement shall be governed by and construed in
accordance  with the law of the State of  California,  without  reference to its
conflicts of law  principles.  To the extent  permitted by applicable  law, this
letter  agreement  shall not be construed or  interpreted  with any  presumption
against the party causing this letter agreement to be drafted.

15. Miscellaneous.  This agreement may not be amended, modified or waived except
by an instrument in writing  signed by the Company and you. This  agreement sets
forth  the  entire  understanding  and  agreement  between  you and the  Company
regarding  the  subject   matter  hereof  and  there  are  no   representations,
warranties,  understandings,  agreements  or  promises  regarding  such  subject
matter, except as is expressly set forth herein.

Please  evidence  your  concurrence  with,  and  agreement  to,  the  terms  and
provisions  of this letter  agreement by signing and returning the enclosed copy
of this letter agreement.


Very truly yours,


/s/ Francis C. LaMaina
- ------------------------------------
Francis C. LaMaina
President


Agreed and accepted as of January 29, 1997


/s/ William S. Simon
- ------------------------------------
William S. Simon


                                       -4-