VOID AFTER 5:00 P.M. NEW YORK CITY
       TIME ON SEPTEMBER 29, 2002
       (UNLESS EXTENDED PURSUANT TO SECTION 2 HEREOF)

       THIS  WARRANT  AND THE  SHARES  ISSUABLE  UPON  EXERCISE  OF THIS
       WARRANT  HAVE NOT BEEN  REGISTERED  UNDER THE  SECURITIES  ACT OF
       1933, AS AMENDED (THE  "SECURITIES  ACT"), OR THE SECURITIES LAWS
       OF ANY  STATE.  THE  SECURITIES  REPRESENTED  HEREBY  MAY  NOT BE
       OFFERED,  SOLD OR OTHERWISE TRANSFERRED UNLESS THE SECURITIES ARE
       REGISTERED   UNDER  THE  SECURITIES  ACT  AND  APPLICABLE   STATE
       SECURITIES  LAWS,  OR ANY SUCH  OFFER,  SALE OR  TRANSFER IS MADE
       PURSUANT  TO  AN  AVAILABLE   EXEMPTION  FROM  THE   REGISTRATION
       REQUIREMENTS OF THOSE LAWS.


Date: September 29, 1997                             Right to Purchase 3,555,555
                                                     Shares of Common Stock

                             SMARTSERV ONLINE, INC.
                             STOCK PURCHASE WARRANT

        THIS  CERTIFIES  THAT,  for  value  received,   Bruno  Guazzoni  or  his
registered  assigns,  is entitled to purchase  from  SmartServ  Online,  Inc., a
Delaware  corporation (the  "COMPANY"),  at any time or from time to time during
the period specified in Section 2 hereof,  Three Million Five Hundred Fifty-Five
Thousand Five Hundred Fifty-Five (3,555,555) fully paid and nonassessable shares
of the Company's common stock, par value $.01 per share ("COMMON STOCK"),  at an
exercise price per share equal to $1.125 (the "EXERCISE  PRICE").  The number of
shares of Common Stock  purchasable  hereunder  (the  "WARRANT  SHARES") and the
Exercise Price are subject to adjustment as provided in Section 4 hereof.

        This  Warrant  is  subject  to  the  following  terms,  provisions,  and
conditions:

        1.      MANNER  OF  EXERCISE;  ISSUANCE  OF  CERTIFICATES;  PAYMENT  FOR
SHARES.  Subject to the provisions hereof,  including,  without limitation,  the
limitations  contained in Section 7 hereof, this Warrant may be exercised by the
holder hereof,  in whole or in part, by the surrender of this Warrant,  together
with a completed  exercise  agreement in the form attached hereto (the "EXERCISE
AGREEMENT"),  to the Company during normal business hours on any business day at
the Company's principal executive offices (or such other office or agency of the
Company  as it may  designate  by notice  to the  holder  hereof),  and upon (i)
payment to the Company in cash,  by certified or official  bank check or by wire
transfer for the account of the Company,  of the Exercise  Price for the Warrant
Shares specified in the Exercise Agreement or (ii) if the holder is effectuating
a Cashless  Exercise  (as defined in Section  11(c)  below)  pursuant to Section
11(c)  hereof,  delivery  to the  Company of a written  notice of an election to
effect a Cashless Exercise for the Warrant Shares specified in the







Exercise Agreement. The Warrant Shares so purchased shall be deemed to be issued
to the holder  hereof or such  holder's  designee,  as the record  owner of such
shares, as of the close of business on the date on which this Warrant shall have
been surrendered,  the completed  Exercise  Agreement shall have been delivered,
and  payment  shall have been made for such shares as set forth  above.  Certifi
cates for the Warrant Shares so purchased,  representing the aggregate number of
shares  specified  in the Exercise  Agreement,  shall be delivered to the holder
hereof within a reasonable time, not exceeding two (2) business days, after this
Warrant shall have been so exercised (the "DELIVERY  PERIOD").  The certificates
so delivered  shall be in such  denominations  as may be requested by the holder
hereof and shall be  registered in the name of such holder or such other name as
shall be  designated by such holder.  If this Warrant shall have been  exercised
only in part, then,  unless this Warrant has expired,  the Company shall, at its
expense,  at the time of delivery of such certificates,  deliver to the holder a
new Warrant representing the number of shares with respect to which this Warrant
shall not then have been exercised.

        If, at any time,  a holder of this  Warrant  submits  this  Warrant,  an
Exercise  Agreement and payment to the Company of the Exercise Price for each of
the Warrant Shares specified in the Exercise Agreement  (including pursuant to a
Cashless Exercise), and the Company fails for any reason to deliver, on or prior
to the fourth  business day following the expiration of the Delivery  Period for
such  exercise,  the  number of shares  of Common  Stock to which the  holder is
entitled upon such exercise (an "EXERCISE DEFAULT"),  then the Company shall pay
to the holder payments  ("EXERCISE DEFAULT PAYMENTS") for an Exercise Default in
the amount of (a) (N/365),  multiplied by (b) the difference  between the Market
Price (as defined in Section 4(l)(ii) hereof) on the date the Exercise Agreement
giving rise to the Exercise  Default is transmitted in accordance with Section 1
(the  "EXERCISE  DEFAULT DATE") less the Exercise  Price,  multiplied by (c) the
number of  shares of Common  Stock  the  Company  failed to so  deliver  in such
Exercise  Default,  multiplied by (d) .24, where N = the number of days from the
Exercise  Default Date to the date that the Company effects the full exercise of
this  Warrant  which gave rise to the  Exercise  Default.  The accrued  Exercise
Default  Payment  for  each  calendar  month  shall  be paid in cash or shall be
convertible into Common Stock at the Exercise Price, at the holder's option,  as
follows:

                (a)     In the event holder elects to take such payment in cash,
cash  payment  shall be made to  holder  by the  fifth  (5th)  day of the  month
following the month in which it has accrued; and

                (b)     In the  event  holder  elects to take  such  payment  in
Common  Stock,  the holder may convert such payment  amount into Common Stock at
the Exercise  Price (as in effect at the time of  conversion)  at any time after
the fifth (5th) day of the month following the month in which it has accrued.

                Nothing  herein shall limit the holder's  right to pursue actual
damages for the Company's  failure to maintain a sufficient number of authorized
shares of Common Stock as required pursuant to the terms of Section 3(b) hereof,
or to otherwise  issue  shares of Common Stock upon  exercise of this Warrant in
accordance with the terms hereof, and each holder shall have the 



                                        2






right to pursue all remedies  available at law or in equity  (including a decree
of specific performance and/or injunctive relief).

        2.      PERIOD OF EXERCISE.  This Warrant is  exercisable at any time or
from time to time on or after the date  hereof  and before  5:00 p.m.,  New York
City time,  on the fifth (5th)  anniversary  of the date  hereof (the  "EXERCISE
PERIOD"). The Exercise Period shall automatically be extended by one (1) day for
each day on which the Company  does not have a number of shares of Common  Stock
reserved  for  issuance  upon  exercise  hereof at least  equal to the number of
shares of Common Stock issuable upon exercise hereof.

        3.      CERTAIN AGREEMENTS OF THE COMPANY.  The Company hereby covenants
and agrees as follows:

                (a)     SHARES TO BE FULLY PAID. All Warrant  Shares will,  upon
issuance in accordance with the terms of this Warrant, be validly issued,  fully
paid, and nonassessable and free from all taxes, liens, claims and encumbrances.

                (b)     RESERVATION OF SHARES.  During the Exercise Period,  the
Company  shall at all times have  authorized,  and  reserved  for the purpose of
issuance upon exercise of this Warrant, a suf ficient number of shares of Common
Stock to provide for the exercise of this Warrant.

                (c)     LISTING.  The Company shall promptly  secure the listing
of the shares of Common Stock  issuable  upon exercise of this Warrant upon each
national  securities  exchange or automated quotation system, if any, upon which
shares of Common  Stock are then  listed or become  listed  (subject to official
notice of issuance upon exercise of this Warrant) and shall maintain, so long as
any other shares of Common Stock shall be so listed,  such listing of all shares
of Common Stock from time to time  issuable  upon the exercise of this  Warrant;
and the Company shall so list on each national  securities exchange or automated
quotation  system,  as the case may be, and shall  maintain such listing of, any
other shares of capital stock of the Company  issuable upon the exercise of this
Warrant if and so long as any  shares of the same class  shall be listed on such
national securities exchange or automated quotation system.

                (d)     CERTAIN  ACTIONS  PROHIBITED.  The Company  will not, by
amendment  of its  charter or through  any  reorganization,  transfer of assets,
consolidation,  merger,  dissolution,  issue or sale of securities, or any other
voluntary action, avoid or seek to avoid the observance or performance of any of
the terms to be observed or performed by it hereunder,  but will at all times in
good faith assist in the carrying out of all the  provisions of this Warrant and
in the taking of all such action as may reasonably be requested by the holder of
this  Warrant in order to protect the  exercise  privilege of the holder of this
Warrant  against  dilution or other  impairment,  consistent  with the tenor and
purpose of this Warrant.  Without limiting the generality of the foregoing,  the
Company  (i) will not  increase  the par value of any  shares  of  Common  Stock
receivable  upon the exercise of this Warrant  above the Exercise  Price then in
effect,  and (ii) will take all such actions as may be necessary or  appropriate
in  order  that the  Company  may  validly  and  legally  issue  fully  paid and
nonassessable shares of Common Stock upon the exercise of this Warrant.


                                        3




                (e)     SUCCESSORS  AND  ASSIGNS.  This  Warrant will be binding
upon  any  entity  succeeding  to  the  Company  by  merger,  consolidation,  or
acquisition of all or substantially all of the Company's assets.

                (f)     BLUE SKY LAWS. The Company shall,  on or before the date
of issuance  of any  Warrant  Shares,  take such  actions as the  Company  shall
reasonably  determine are necessary to qualify the Warrant Shares for, or obtain
exemption  for the Warrant  Shares for,  sale to the holder of this Warrant upon
the exercise hereof under applicable securities or "blue sky" laws of the states
of the United States,  and shall provide evidence of any such action so taken to
the holder of this  Warrant  prior to such  date;  provided,  however,  that the
Company  shall not be  required  to qualify as a foreign  corporation  or file a
general consent to service of process in any such jurisdiction.

        4.      ANTIDILUTION   PROVISIONS.   During  the  Exercise  Period,  the
Exercise  Price and the number of Warrant  Shares shall be subject to adjustment
from time to time as provided in this Section 4.

        In the event  that any  adjustment  of the  Exercise  Price as  required
herein results in a fraction of a cent,  such Exercise Price shall be rounded up
or down to the nearest cent.

                (a)     ADJUSTMENT  OF EXERCISE  PRICE AND NUMBER OF SHARES UPON
ISSUANCE OF COMMON STOCK. Except as otherwise provided in Sections 4(c) and 4(e)
hereof, if and whenever after the initial issuance of this Warrant,  the Company
issues or sells,  or in  accordance  with  Section 4(b) hereof is deemed to have
issued  or sold,  any  shares  of Common  Stock  for no  consideration  or for a
consideration  per share less than the Market  Price on the date of  issuance (a
"DILUTIVE ISSUANCE"), then effective immediately upon the Dilutive Issuance, the
Exercise Price will be adjusted in accordance with the following formula:

                             E'   =   E    x       O + P/M
                                              ----------------
                                                    CSDO

                where:

                E'     =    the adjusted Exercise Price;
                E      =    the then current Exercise Price;
                M      =    the then current Market Price (as defined in Section
                            4(l)(ii));
                O      =    the number of shares of Common Stock outstanding 
                            immediately prior to the Dilutive Issuance;
                P      =    the aggregate consideration, calculated as set forth
                            in Section 4(b) hereof, received by the Company upon
                            such Dilutive Issuance; and
                CSDO   =    the total  number of shares of Common Stock Deemed 
                            Outstanding (as defined in Section 4(l)(i)) 
                            immediately after the Dilutive Issuance.

                (b)     EFFECT ON EXERCISE PRICE OF CERTAIN EVENTS. For purposes
of  determining  the adjusted  Exercise  Price under  Section  4(a) hereof,  the
following will be applicable:



                                        4




                        (i) ISSUANCE OF RIGHTS OR OPTIONS. If the Company in any
manner  issues  or  grants  any  warrants,  rights or  options,  whether  or not
immediately  exercisable,  to subscribe for or to purchase Common Stock or other
securities  exercisable,  convertible  into or  exchangeable  for  Common  Stock
("CONVERTIBLE SECURITIES") (such warrants, rights and options to purchase Common
Stock or Convertible  Securities are  hereinafter  referred to as "OPTIONS") and
the price per share for which Common Stock is issuable upon the exercise of such
Options is less than the Market  Price on the date of  issuance  ("BELOW  MARKET
OPTIONS"), then the maximum total number of shares of Common Stock issuable upon
the  exercise  of  all  such  Below  Market  Options  (assuming  full  exercise,
conversion or exchange of Convertible Securities, if applicable) will, as of the
date of the  issuance  or grant of such Below  Market  Options,  be deemed to be
outstanding  and to have been  issued and sold by the Company for such price per
share.  For purposes of the preceding  sentence,  the "price per share for which
Common  Stock is issuable  upon the  exercise of such Below  Market  Options" is
determined by dividing (i) the total amount,  if any,  received or receivable by
the  Company as  consideration  for the  issuance  or granting of all such Below
Market Options,  plus the minimum aggregate amount of additional  consideration,
if any,  payable to the  Company  upon the  exercise  of all such  Below  Market
Options,  plus, in the case of Convertible Securities issuable upon the exercise
of such  Below  Market  Options,  the  minimum  aggregate  amount of  additional
consideration  payable upon the exercise,  conversion or exchange thereof at the
time such  Convertible  Securities  first  become  exercisable,  convertible  or
exchangeable,  by (ii) the  maximum  total  number of  shares  of  Common  Stock
issuable  upon the  exercise of all such Below  Market  Options  (assuming  full
conversion of Convertible Securities,  if applicable).  No further adjustment to
the  Exercise  Price will be made upon the actual  issuance of such Common Stock
upon the exercise of such Below Market Options or upon the exercise,  conversion
or exchange  of  Convertible  Securities  issuable  upon  exercise of such Below
Market Options.

                        (ii) ISSUANCE OF CONVERTIBLE SECURITIES.

                                (A) If the Company in any manner issues or sells
any Convertible  Securities,  whether or not immediately convertible (other than
where the same are  issuable  upon the  exercise of  Options)  and the price per
share for which  Common  Stock is issuable  upon such  exercise,  conversion  or
exchange (as determined  pursuant to Section  4(b)(ii)(B) if applicable) is less
than the Market Price on the date of issuance,  then the maximum total number of
shares of Common Stock issuable upon the exercise, conversion or exchange of all
such  Convertible  Securities  will,  as of the  date  of the  issuance  of such
Convertible Securities,  be deemed to be outstanding and to have been issued and
sold by the Company for such price per share.  For the purposes of the preceding
sentence,  the "price per share for which  Common  Stock is  issuable  upon such
exercise,  conversion  or  exchange"  is  determined  by dividing  (i) the total
amount,  if any,  received or receivable by the Company as consideration for the
issuance or sale of all such Convertible Securities,  plus the minimum aggregate
amount of  additional  consideration,  if any,  payable to the Company  upon the
exercise, conversion or exchange thereof at the time such Convertible Securities
first become exercisable, convertible or exchangeable, by (ii) the maximum total
number of shares of Common  Stock  issuable  upon the  exercise,  conversion  or
exchange  of all such  Convertible  Securities.  No  further  adjustment  to the
Exercise  Price will be made upon the actual  issuance of such Common Stock upon
exercise, conversion or exchange of such Convertible Securities.



                                        5




                                (B) If the Company in any manner issues or sells
any Convertible  Securities  with a fluctuating  conversion or exercise price or
exchange ratio (a "VARIABLE  RATE  CONVERTIBLE  SECURITY"),  then the "price per
share for which  Common  Stock is issuable  upon such  exercise,  conversion  or
exchange" for purposes of the calculation  contemplated  by Section  4(b)(ii)(A)
shall be deemed to be the  lowest  price per  share  which  would be  applicable
(assuming all holding period and other conditions to any discounts  contained in
such  Convertible  Security have been satisfied) if the Market Price on the date
of issuance of such  Convertible  Security  was 75% of the Market  Price on such
date (the "ASSUMED VARIABLE MARKET PRICE").  Further, if the Market Price at any
time or times  thereafter is less than or equal to the Assumed  Variable  Market
Price last used for making any  adjustment  under this Section 4 with respect to
any Variable Rate  Convertible  Security,  the Exercise  Price in effect at such
time shall be readjusted  to equal the Exercise  Price which would have resulted
if the Assumed  Variable  Market  Price at the time of issuance of the  Variable
Rate Convertible  Security had been 75% of the Market Price existing at the time
of the adjustment required by this sentence.

                        (iii)  CHANGE IN OPTION  PRICE OR  CONVERSION  RATE.  If
there is a change  at any time in (i) the  amount  of  additional  consideration
payable to the  Company  upon the  exercise of any  Options;  (ii) the amount of
additional  consideration,  if any,  payable to the Company  upon the  exercise,
conversion or exchange of any Convertible Securities; or (iii) the rate at which
any Convertible Securities are convertible into or exchangeable for Common Stock
(in each such  case,  other than under or by reason of  provisions  designed  to
protect  against  dilution),  the  Exercise  Price in effect at the time of such
change will be readjusted to the Exercise  Price which would have been in effect
at such  time had such  Options  or  Convertible  Securities  still  outstanding
provided for such changed  additional  consideration or changed conversion rate,
as the case may be, at the time initially granted, issued or sold.

                        (iv)  TREATMENT  OF  EXPIRED   OPTIONS  AND  UNEXERCISED
CONVERTIBLE  SECURITIES.  If, in any case,  the total number of shares of Common
Stock  issuable  upon  exercise of any Option or upon  exercise,  conversion  or
exchange of any Convertible Securities is not, in fact, issued and the rights to
exercise  such  Option or to  exercise,  convert or  exchange  such  Convertible
Securities  shall have expired or terminated,  the Exercise Price then in effect
will be readjusted to the Exercise  Price which would have been in effect at the
time  of  such   expiration  or  termination  had  such  Option  or  Convertible
Securities,  to the extent  outstanding  immediately prior to such expiration or
termination  (other  than in respect  of the  actual  number of shares of Common
Stock issued upon exercise or conversion thereof), never been issued.

                        (v) CALCULATION OF CONSIDERATION RECEIVED. If any Common
Stock, Options or Convertible  Securities are issued,  granted or sold for cash,
the  consideration  received  therefor  for purposes of this Warrant will be the
amount  received  by  the  Company  therefor,  before  deduction  of  reasonable
commissions,  underwriting  discounts or allowances or other reasonable expenses
paid or incurred by the Company in connection with such issuance, grant or sale.
In case any Common Stock,  Options or Convertible  Securities are issued or sold
for a consideration part or all of which shall be other than cash, the amount of
the  consideration  other than cash  received  by the  Company  will be the fair
market value of such consideration,  except where such consideration 


                                        6





consists of securities,  in which case the amount of  consideration  received by
the Company will be the Market Price thereof as of the date of receipt.  In case
any Common Stock,  Options or  Convertible  Securities  are issued in connection
with  any  merger  or  consolidation  in  which  the  Company  is the  surviving
corporation,  the amount of consideration therefor will be deemed to be the fair
market value of such portion of the net assets and business of the non-surviving
corporation  as is  attributable  to such Common Stock,  Options or  Convertible
Securities, as the case may be. The fair market value of any consideration other
than cash or securities will be determined in good faith by an investment banker
or other appropriate expert of national  reputation  selected by the Company and
reasonably  acceptable to the holder hereof, with the costs of such appraisal to
be borne by the Company.

                        (vi)  EXCEPTIONS  TO ADJUSTMENT  OF EXERCISE  PRICE.  No
adjustment  to the  Exercise  Price  will be made (i) upon the  exercise  of any
warrants,  options or convertible  securities issued and outstanding on the date
hereof in accordance  with the terms of such  securities  as of such date;  (ii)
upon the grant or  exercise  of any stock or  options  which  may  hereafter  be
granted or exercised under any employee benefit plan of the Company now existing
or to be  implemented  in the future,  so long as the  issuance of such stock or
options is approved by a majority  of the  non-employee  members of the Board of
Directors  of the  Company  or a  majority  of the  members  of a  committee  of
non-employee  directors established for such purpose; or (iii) upon the issuance
of any  securities in connection  with that certain  offering of Prepaid  Common
Stock Purchase Warrants in the aggregate amount of up to $4,000,000.

                (c)     SUBDIVISION  OR  COMBINATION  OF  COMMON  STOCK.  If the
Company, at any time after the initial issuance of this Warrant,  subdivides (by
any   stock   split,   stock   dividend,    recapitalization,    reorganization,
reclassification  or otherwise) its shares of Common Stock into a greater number
of shares,  then, after the date of record for effecting such  subdivision,  the
Exercise  Price  in  effect  immediately  prior  to  such  subdivision  will  be
proportionately  reduced. If the Company, at any time after the initial issuance
of  this   Warrant,   combines  (by  reverse   stock  split,   recapitalization,
reorganization, reclassification or otherwise) its shares of Common Stock into a
smaller  number of shares,  then,  after the date of record for  effecting  such
combination,  the Exercise Price in effect immediately prior to such combination
will be proportionately increased.

                (d)     ADJUSTMENT IN NUMBER OF SHARES.  Upon each adjustment of
the Exercise  Price  pursuant to the provisions of this Section 4, the number of
shares of Common Stock  issuable upon exercise of this Warrant shall be adjusted
by multiplying a number equal to the Exercise Price in effect  immediately prior
to such  adjustment  by the  number  of shares of  Common  Stock  issuable  upon
exercise of this Warrant  immediately  prior to such adjustment and dividing the
product so obtained by the adjusted Exercise Price.

                (e)     CONSOLIDATION,   MERGER   OR   SALE.   In  case  of  any
consolidation  of the  Company  with,  or merger of the  Company  into any other
corporation, or in case of any sale or conveyance of all or substantially all of
the assets of the  Company  other  than in  connection  with a plan of  complete
liquidation  of the  Company  at any time  after the  initial  issuance  of this
Warrant,  then  as  a  condition  of  such  consolidation,  merger  or  sale  or
conveyance,  adequate  provision will be made whereby the 


                                        7





holder of this Warrant will have the right to acquire and receive upon  exercise
of this  Warrant in lieu of the shares of Common Stock  immediately  theretofore
acquirable upon the exercise of this Warrant,  such shares of stock,  securities
or assets as may be issued or payable  with  respect to or in  exchange  for the
number  of  shares  of  Common  Stock  immediately  theretofore  acquirable  and
receivable upon exercise of this Warrant had such consolidation,  merger or sale
or  conveyance  not  taken  place.  In any such  case,  the  Company  will  make
appropriate  provision  to insure that the  provisions  of this Section 4 hereof
will  thereafter  be applicable as nearly as may be in relation to any shares of
stock or securities  thereafter  deliverable  upon the exercise of this Warrant.
The  Company  will not effect any  consolidation,  merger or sale or  conveyance
unless prior to the consummation  thereof,  the successor  corporation (if other
than the  Company)  assumes by written  instrument  the  obligations  under this
Section 4 and the  obligations  to deliver to the  holder of this  Warrant  such
shares of stock,  securities  or assets  as, in  accordance  with the  foregoing
provisions, the holder may be entitled to acquire.

                (f)     DISTRIBUTION  OF  ASSETS.  In  case  the  Company  shall
declare or make any distribution of its assets (or rights to acquire its assets)
to  holders  of Common  Stock as a  dividend,  by way of return  of  capital  or
otherwise (including any dividend or distribution to the Company's  shareholders
of  cash or  shares  (or  rights  to  acquire  shares)  of  capital  stock  of a
subsidiary) (a  "DISTRIBUTION"),  at any time after the initial issuance of this
Warrant, then the holder of this Warrant shall be entitled upon exercise of this
Warrant  for the  purchase of any or all of the shares of Common  Stock  subject
hereto,  to receive the amount of such assets (or rights)  which would have been
payable to the holder had such  holder  been the holder of such shares of Common
Stock on the record date for the determination of shareholders  entitled to such
Distribution.

                (g)     NOTICE OF  ADJUSTMENT.  Upon the occurrence of any event
which  requires any  adjustment of the Exercise  Price,  then,  and in each such
case, the Company shall give notice thereof to the holder of this Warrant, which
notice shall state the Exercise  Price  resulting  from such  adjustment and the
increase or decrease in the number of Warrant  Shares  purchasable at such price
upon exercise,  setting forth in reasonable detail the method of calculation and
the facts  upon which  such  calculation  is based.  Such  calculation  shall be
certified by the chief financial officer of the Company.

                (h)     MINIMUM  ADJUSTMENT OF EXERCISE  PRICE. No adjustment of
the  Exercise  Price shall be made in an amount of less than 1% of the  Exercise
Price in effect at the time such  adjustment  is otherwise  required to be made,
but any such lesser adjustment shall be carried forward and shall be made at the
time and together with the next subsequent  adjustment which,  together with any
adjustments  so  carried  forward,  shall  amount  to not  less  than 1% of such
Exercise Price.

                (i)     NO FRACTIONAL  SHARES.  No  fractional  shares of Common
Stock are to be issued upon the exercise of this Warrant,  but the Company shall
pay a cash  adjustment in respect of any fractional  share which would otherwise
be issuable  in an amount  equal to the same  fraction of the Market  Price of a
share of Common Stock on the date of such exercise.



                                        8






                (j)     OTHER NOTICES. In case at any time:

                        (i) the  Company  shall  declare any  dividend  upon the
Common  Stock  payable  in  shares  of  stock of any  class  or make  any  other
distribution  (other  than  dividends  or  distributions  payable in cash out of
retained  earnings  consistent with the Company's past practices with respect to
declaring  dividends  and  making  distributions)  to the  holders of the Common
Stock;

                        (ii) the Company shall offer for  subscription  pro rata
to the holders of the Common Stock any  additional  shares of stock of any class
or other rights;

                        (iii) there shall be any capital  reorganization  of the
Company,  or reclassification of the Common Stock, or consolidation or merger of
the Company with or into, or sale of all or substantially  all of its assets to,
another corporation or entity; or

                        (iv)  there   shall  be  a  voluntary   or   involuntary
dissolution, liquidation or winding-up of the Company;

then,  in each such case,  the Company  shall give to the holder of this Warrant
(a) notice of the date on which the books of the Company shall close or a record
shall be taken for  determining  the holders of Common Stock entitled to receive
any such dividend,  distribution,  or subscription rights or for determining the
holders of Common Stock entitled to vote in respect of any such  reorganization,
reclassification,  consolidation,  merger,  sale,  dissolution,  liquidation  or
winding-up  and (b) in the  case of any such  reorganization,  reclassification,
consolidation,  merger, sale, dissolution,  liquidation or winding-up, notice of
the date (or,  if not then  known,  a  reasonable  approximation  thereof by the
Company) when the same shall take place. Such notice shall also specify the date
on which the holders of Common Stock shall be entitled to receive such dividend,
distribution, or subscription rights or to exchange their Common Stock for stock
or  other  securities  or  property   deliverable   upon  such   reorganization,
reclassification,  consolidation,  merger, sale,  dissolution,  liquidation,  or
winding-up, as the case may be. Such notice shall be given at least seventy-five
(75) days prior to the record date or the date on which the Company's  books are
closed in respect thereto. Failure to give any such notice or any defect therein
shall not affect the  validity of the  proceedings  referred to in clauses  (i),
(ii), (iii) and (iv) above.

                (k)     CERTAIN  EVENTS.  If,  at any  time  after  the  initial
issuance  of this  Warrant,  any event  occurs of the type  contemplated  by the
adjustment  provisions of this Section 4 but not expressly  provided for by such
provisions,  the  Company  will give notice of such event as provided in Section
4(g)  hereof,  and the  Company's  Board of Directors  will make an  appropriate
adjustment  in the  Exercise  Price and the  number  of  shares of Common  Stock
acquirable  upon exercise of this Warrant so that the rights of the holder shall
be neither enhanced nor diminished by such event.




                                        9





                (l)     CERTAIN DEFINITIONS.

                        (i) "COMMON  STOCK  DEEMED  OUTSTANDING"  shall mean the
number of shares of Common Stock actually  outstanding  (not including shares of
Common Stock held in the treasury of the  Company),  plus (x) in the case of any
adjustment  required by Section 4(a) resulting from the issuance of any Options,
the maximum total number of shares of Common Stock issuable upon the exercise of
the Options for which the  adjustment  is required  (including  any Common Stock
issuable  upon  the  conversion  of  Convertible  Securities  issuable  upon the
exercise of such  Options),  and (y) in the case of any  adjustment  required by
Section 4(a)  resulting  from the issuance of any  Convertible  Securities,  the
maximum  total  number of shares of Common  Stock  issuable  upon the  exercise,
conversion or exchange of the Convertible Securities for which the adjustment is
required, as of the date of issuance of such Convertible Securities, if any.

                        (ii)  "MARKET  PRICE,"  as of any  date,  (i)  means the
                average of the closing bid prices for the shares of Common Stock
as  reported  on the  Nasdaq  SmallCap  Market by  Bloomberg  Financial  Markets
("BLOOMBERG")  for the five (5) consecutive  trading days immediately  preceding
such date, or (ii) if the Nasdaq  SmallCap  Market is not the principal  trading
market  for the  shares of Common  Stock,  the  average  of the last bid  prices
reported by  Bloomberg  on the  principal  trading  market for the Common  Stock
during the same period,  or, if there is no bid price for such period,  the last
sales price reported by Bloomberg for such period,  or (iii) if the foregoing do
not apply,  the last closing bid price of such security in the  over-the-counter
market on the pink  sheets or  bulletin  board for such  security as reported by
Bloomberg, or if no closing bid price is so reported for such security, the last
closing trade price of such security as reported by Bloomberg, or (iv) if market
value cannot be calculated as of such date on any of the  foregoing  bases,  the
Market Price shall be the average fair market value as reasonably  determined by
an investment banking firm selected by the Company and reasonably  acceptable to
the holder,  with the costs of the  appraisal  to be borne by the  Company.  The
manner of  determining  the Market  Price of the  Common  Stock set forth in the
foregoing  definition  shall apply with respect to any other security in respect
of which a determination as to market value must be made hereunder.

                        (iii)  "COMMON  STOCK," for  purposes of this Section 4,
includes  the  Common  Stock and any  additional  class of stock of the  Company
having no preference as to dividends or distributions  on liquidation,  provided
that the shares  purchasable  pursuant to this Warrant shall include only Common
Stock,  par  value  $.01  per  share,  in  respect  of  which  this  Warrant  is
exercisable,  or shares  resulting  from any  subdivision or combination of such
Common  Stock,  or  in  the  case  of  any   reorganization,   reclassification,
consolidation,  merger,  or sale of the  character  referred to in Section  4(e)
hereof, the stock or other securities or property provided for in such Section.

        5.      ISSUE TAX. The issuance of certificates  for Warrant Shares upon
the exercise of this Warrant shall be made without  charge to the holder of this
Warrant or such shares for any issuance  tax or other costs in respect  thereof,
provided  that the  Company  shall not be  required  to pay any tax which may be
payable in respect of any transfer  involved in the issuance and delivery of any
certificate in a name other than the holder of this Warrant.



                                       10





        6.      NO RIGHTS OR LIABILITIES  AS A  SHAREHOLDER.  This Warrant shall
not  entitle  the  holder  hereof  to any  voting  rights  or other  rights as a
shareholder  of the Company.  No provision  of this  Warrant,  in the absence of
affirmative  action by the holder hereof to purchase Warrant Shares, and no mere
enumeration herein of the rights or privileges of the holder hereof,  shall give
rise to any liability of such holder for the Exercise  Price or as a shareholder
of the  Company,  whether  such  liability  is  asserted  by the  Company  or by
creditors of the Company.

        7.      TRANSFER, EXCHANGE, REDEMPTION AND REPLACEMENT OF WARRANT.

                (a)     RESTRICTION  ON  TRANSFER.  This  Warrant and the rights
granted  to the  holder  hereof  are  transferable,  in whole  or in part,  upon
surrender of this Warrant,  together with a properly executed  assignment in the
form  attached  hereto,  at the office or agency of the  Company  referred to in
Section 7(e) below, provided,  however, that any transfer or assignment shall be
subject to the conditions  set forth in Sections 7(f) and (g) hereof.  Until due
presentment  for  registration  of  transfer  on the books of the  Company,  the
Company may treat the  registered  holder  hereof as the owner and holder hereof
for all  purposes,  and the  Company  shall not be affected by any notice to the
contrary.

                (b)     WARRANT EXCHANGEABLE FOR DIFFERENT  DENOMINATIONS.  This
Warrant is  exchangeable,  upon the surrender hereof by the holder hereof at the
office or agency of the  Company  referred  to in Section  7(e)  below,  for new
Warrants of like tenor of different denominations  representing in the aggregate
the  right to  purchase  the  number of  shares  of  Common  Stock  which may be
purchased  hereunder,  each of such  new  Warrants  to  represent  the  right to
purchase  such number of shares as shall be  designated  by the holder hereof at
the time of such surrender.

                (c)     REPLACEMENT   OF  WARRANT.   Upon  receipt  of  evidence
reasonably  satisfactory  to the  Company of the loss,  theft,  destruction,  or
mutilation  of this  Warrant  and,  in the  case of any  such  loss,  theft,  or
destruction,  upon delivery of an indemnity agreement reasonably satisfactory in
form and amount to the  Company,  or, in the case of any such  mutilation,  upon
surrender and cancellation of this Warrant,  the Company,  at its expense,  will
execute and deliver, in lieu thereof, a new Warrant of like tenor.

                (d)     CANCELLATION; PAYMENT OF EXPENSES. Upon the surrender of
this Warrant in  connection  with any  transfer,  exchange,  or  replacement  as
provided  in this  Section 7, this  Warrant  shall be  promptly  canceled by the
Company.  The Company shall pay all taxes (other than securities transfer taxes)
and all other  expenses  (other  than legal  expenses,  if any,  incurred by the
Holder or transferees)  and charges payable in connection with the  preparation,
execution,  and  delivery  of Warrants  pursuant to this  Section 7. The Company
shall  indemnify  and  reimburse  the holder of this  Warrant  for all costs and
expenses  (including  legal fees) incurred by such holder in connection with the
enforcement of its rights hereunder.

                (e)     WARRANT  REGISTER.  The Company shall  maintain,  at its
principal executive offices (or such other office or agency of the Company as it
may designate by notice to the holder hereof),  a register for this Warrant,  in
which the Company  shall record the name and address of the 


                                       11





person  in whose  name this  Warrant  has been  issued,  as well as the name and
address of each transferee and each prior owner of this Warrant.

                (f)     EXERCISE OR TRANSFER  WITHOUT  REGISTRATION.  If, at the
time of the surrender of this Warrant in connection with any exercise, transfer,
or exchange of this Warrant, this Warrant (or, in the case of any exercise,  the
Warrant Shares issuable hereunder), shall not be registered under the Securities
Act and under  applicable  state  securities  or blue sky laws,  the Company may
require, as a condition of allowing such exercise,  transfer,  or exchange,  (i)
that the holder or transferee of this  Warrant,  as the case may be,  furnish to
the  Company a written  opinion  of  counsel  (which  opinion  shall be in form,
substance   and  scope   customary   for  opinions  of  counsel  in   comparable
transactions)  to the effect that such  exercise,  transfer,  or exchange may be
made without  registration  under the Securities Act and under  applicable state
securities  or blue sky laws (the cost of which shall be borne by the Company if
the Company's  counsel renders such opinion and up to $250 of such cost shall be
borne by the Company if the holder's  counsel  renders such opinion),  (ii) that
the holder or transferee execute and deliver to the Company an investment letter
in form and substance acceptable to the Company and (iii) that the transferee be
an  "ACCREDITED  INVESTOR"  as  defined  in Rule  501(a)  promulgated  under the
Securities  Act.  With respect to any opinion to be provided  pursuant to clause
(i) above,  the holder shall be entitled to request that the  Company's  counsel
render  such  opinion  and the  Company  shall  cause its counsel to render such
opinion if requested by the holder.

                (g)     ADDITIONAL   RESTRICTIONS   ON  EXERCISE  OR   TRANSFER.
Notwithstanding  anything  contained  herein to the contrary,  unless the holder
hereof  delivers a waiver in  accordance  with the last sentence of this Section
7(g),  this Warrant  shall not be  exercisable  by a holder hereof to the extent
(but only to the extent) that, if exercisable by such holder,  such holder would
beneficially  own in excess of 4.99% of the outstanding  shares of Common Stock.
To the extent the above limitation applies,  the determination of whether and to
what extent this Warrant shall be exercisable  vis-a-vis other  securities owned
by such holder shall be in the sole  discretion of the holder and  submission of
this  Warrant for full or partial  exercise  shall be deemed to be the  holder's
determination of whether and the extent to which this Warrant is exercisable, in
each case subject to such aggregate percentage limitation. No prior inability to
exercise  the  Warrant  pursuant  to this  Section  shall have any effect on the
applicability  of the  provisions of this Section with respect to any subsequent
determination  of  exerciseability.  For purposes of the  immediately  preceding
sentence,  beneficial  ownership  shall be determined in accordance with Section
13(d) of the Securities  Exchange Act of 1934, as amended,  and Regulation 13D-G
thereunder.  Except as  provided in the  immediately  succeeding  sentence,  the
restrictions  contained  in this  Section  7(g) may not be amended  without  the
consent  of the holder of this  Warrant  and the  holders  of a majority  of the
Company's then  outstanding  Common Stock.  Notwithstanding  the foregoing,  the
holder  hereof  may waive the  restrictions  set forth in this  Section  7(g) by
written  notice to the  Company  upon not less than  sixty-one  (61) days  prior
notice  (with  such  waiver  taking  effect  only  upon the  expiration  of such
sixty-one (61) day notice period).

        8.      REGISTRATION  RIGHTS.  The initial  holder of this  Warrant (and
certain  assignees  thereof) is  entitled  to the  benefit of such  registration
rights in respect  of the  Warrant  Shares as are set forth in the  Registration
Rights Agreement,  dated as of the date hereof, by and between the 


                                       12






Company, the initial holder hereof and the other signatories thereto,  including
the right to assign such rights to certain assignees, as set forth therein.

        9.      NOTICES. Any notices required or permitted to be given under the
terms of this  Warrant  shall be sent by certified  or  registered  mail (return
receipt  requested)  or  delivered  personally  or by  courier  or by  confirmed
telecopy,  and shall be effective  five days after being placed in the mail,  if
mailed,  or upon receipt or refusal of receipt,  if delivered  personally  or by
courier or confirmed telecopy,  in each case addressed to a party. The addresses
for such communications shall be:

                If to the Company:

                SMARTSERV ONLINE, INC.
                One Station Place
                Stamford, CT 06902
                Telecopy:   (203) 353-5962
                Attention:  Chairman of the Board

                With a copy to:

                Parker Chapin Flattau & Klimpl, LLP
                1211 Avenue of the Americas
                New York, NY 10036
                Telecopy: (212) 704-6288
                Attention: Michael J. Shef, Esquire

and if to the  holder,  at such  address as such holder  shall have  provided in
writing to the Company, or at such other address as each such party furnishes by
notice given in accordance with this Section 9.

        10.     GOVERNING LAW;  JURISDICTION.  This Warrant shall be governed by
and construed in accordance with the laws of the State of Delaware applicable to
contracts  made and to be  performed  in the  State  of  Delaware.  The  Company
irrevocably consents to the jurisdiction of the United States federal courts and
the state courts located in the City of New York in the State of New York in any
suit or proceeding based on or arising under this Warrant and irrevocably agrees
that all claims in respect of such suit or proceeding  may be determined in such
courts.  The Company  irrevocably waives the defense of an inconvenient forum to
the  maintenance of such suit or proceeding.  The Company agrees that service of
process  upon the  Company  mailed by first  class mail shall be deemed in every
respect  effective  service  of  process  upon the  Company  in any such suit or
proceeding.  Nothing  herein shall affect the holder's right to serve process in
any  other  manner   permitted   by  law.  The  Company   agrees  that  a  final
non-appealable  judgment in any such suit or proceeding  shall be conclusive and
may be enforced in other  jurisdictions by suit on such judgment or in any other
lawful manner.



                                       13





        11.     MISCELLANEOUS.

                (a)     AMENDMENTS.  This Warrant and any  provision  hereof may
only be amended by an instrument in writing signed by the Company and the holder
hereof.

                (b)     DESCRIPTIVE  HEADINGS.  The descriptive  headings of the
several  Sections of this Warrant are  inserted for purposes of reference  only,
and shall not  affect  the  meaning  or  construction  of any of the  provisions
hereof.

                (c)     CASHLESS  EXERCISE.   Notwithstanding  anything  to  the
contrary  contained in this Warrant,  if the resale of the Warrant Shares by the
holder is not then registered  pursuant to an effective  registration  statement
under the  Securities  Act,  this Warrant may be exercised at any time after the
first  anniversary  of the date hereof until the end of the  Exercise  Period by
presentation  and  surrender  of this  Warrant to the  Company at its  principal
executive  offices with a written  notice of the holder's  intention to effect a
cashless  exercise,  including a  calculation  of the number of shares of Common
Stock to be issued upon such  exercise in  accordance  with the terms  hereof (a
"CASHLESS EXERCISE"). In the event of a Cashless Exercise, in lieu of paying the
Exercise Price in cash, the holder shall  surrender this Warrant for that number
of shares of Common Stock determined by multiplying the number of Warrant Shares
to which it would  otherwise be entitled by a fraction,  the  numerator of which
shall be the  difference  between the then current Market Price per share of the
Common Stock and the Exercise  Price,  and the denominator of which shall be the
then current Market Price per share of Common Stock.




                  [REMAINDER OF PAGE INTENTIONALLY LEFT BLANK]

                                       14






        IN WITNESS WHEREOF,  the Company has caused this Warrant to be signed by
its duly authorized officer.

                                           SMARTSERV ONLINE, INC.


                                           By: ________________________
                                               Name:___________________
                                               Title:____________________




                                       15





                           FORM OF EXERCISE AGREEMENT

         (TO BE EXECUTED BY THE HOLDER IN ORDER TO EXERCISE THE WARRANT)


        The  undersigned  hereby  irrevocably  exercises  the right to  purchase
_____________  of the  shares of  common  stock of  SmartServ  Online,  Inc.,  a
Delaware  corporation (the "COMPANY"),  evidenced by the attached  Warrant,  and
herewith  makes  payment of the  Exercise  Price with  respect to such shares in
full, all in accordance with the conditions and provisions of said Warrant.

        i.      The undersigned agrees not to offer, sell, transfer or otherwise
dispose of any Common Stock  obtained on exercise of the  Warrant,  except under
circumstances that will not result in a violation of the Securities Act of 1933,
as amended,  or any state  securities laws, and agrees that the following legend
may be affixed to the stock  certificate for the Common Stock hereby  subscribed
for if  resale  of  such  Common  Stock  is not  registered  or if  Rule  144 is
unavailable for the immediate resale of such shares:

                 THE SECURITIES REPRESENTED BY THIS CERTIFICATE HAVE
                 NOT BEEN  REGISTERED  UNDER THE  SECURITIES  ACT OF
                 1933,  AS AMENDED,  OR THE  SECURITIES  LAWS OF ANY
                 STATE  OF  THE  UNITED   STATES.   THE   SECURITIES
                 REPRESENTED  HEREBY  MAY NOT BE  OFFERED OR SOLD IN
                 THE ABSENCE OF AN EFFECTIVE  REGISTRATION STATEMENT
                 FOR THE SECURITIES UNDER APPLICABLE SECURITIES LAWS
                 UNLESS  OFFERED,   SOLD  OR  TRANSFERRED  UNDER  AN
                 AVAILABLE    EXEMPTION   FROM   THE    REGISTRATION
                 REQUIREMENTS OF THOSE LAWS.

        ii.     The undersigned requests that stock certificates for such shares
be issued, and a Warrant  representing any unexercised portion hereof be issued,
pursuant  to the  Warrant  in  the  name  of the  Holder  and  delivered  to the
undersigned at the address set forth below:

Dated:_________________                      ___________________________________
                                             Signature of Holder

                                             ___________________________________
                                             Name of Holder (Print)

                                             Address:
                                             ___________________________________

                                             ___________________________________

                                             ___________________________________







                               FORM OF ASSIGNMENT


               FOR VALUE RECEIVED,  the undersigned hereby sells,  assigns,  and
transfers  all the  rights of the  undersigned  under the within  Warrant,  with
respect  to the  number  of shares of Common  Stock  covered  thereby  set forth
hereinbelow, to:

Name of Assignee                Address                          No of Shares
- ----------------                -------                          ------------





, and hereby irrevocably constitutes and appoints ______________________________
as agent and  attorney-in-fact  to  transfer  said  Warrant  on the books of the
within-named corporation, with full power of substitution in the premises.


Dated: _____________________, ____,

In the presence of

_____________________

                                  Name: ____________________________


                                     Signature: ________________________________
                                     Title of Signing Officer or Agent (if any):
                                     
                                              __________________________________
                                     Address: __________________________________
                                              __________________________________

                                     Note: The above signature should
                                           correspond exactly with the name
                                           on the face of the within Warrant.