CONSULTING AGREEMENT


        This Consulting  Agreement (the  "AGREEMENT") is entered into as of this
29th day of September, 1997 by and between SMARTSERV ONLINE, INC., a corporation
organized under the laws of the State of Delaware with  headquarters  located at
One Station Place,  Stamford,  Connecticut 06902 (the "COMPANY"),  and Mr. Bruno
Guazzoni (the "CONSULTANT").


                                            
                              W I T N E S S E T H:


        WHEREAS,  the Consultant has provided  certain  financial and investment
banking advisory services (the "SERVICES") to the Company in connection with the
sale by the Company,  on even date  herewith,  of $4,000,000  of Prepaid  Common
Stock Purchase Warrants (the "OFFERING") and desires to continue to provide such
Services to the Company,  subject to the terms and  conditions  hereinafter  set
forth; and

        WHEREAS,  the Company has determined that the Services of the Consultant
have been and will  continue to be of value to the Company and desires to engage
the Consultant in accordance with the terms hereof.

        NOW,  THEREFORE,  with the  foregoing  deemed  incorporated  herein,  in
consideration of the foregoing  premises and the mutual promises,  covenants and
agreements herein contained, and for other good and valuable consideration,  the
receipt and  sufficiency of which are hereby  acknowledged,  the Company and the
Consultant, intending to be legally bound hereby, agree as follows:

        1.      ENGAGEMENT.  During the Term of this  Agreement (as  hereinafter
defined),  the Company  agrees to engage the  Consultant to perform the Services
and the  Consultant  agrees to perform the Services for the Company,  subject to
the  terms  and  conditions  hereinafter  set  forth.  In  connection  with  the
performance of the  Consultant's  duties  hereunder,  the  Consultant  agrees to
devote all necessary time, energy and skill to the provision of the Services and
to generally  make  available to the Company his expertise and knowledge at such
times as may be mutually agreed upon by the parties; PROVIDED,  HOWEVER, that in
no event shall the  Consultant be required to devote a specific  number of hours
or days during the Term hereof to the provision of the Services  hereunder  and,
PROVIDED,  FURTHER,  that nothing contained herein shall prohibit the Consultant
from engaging in any other activities or from providing  advisory  services of a
nature similar to the Services hereunder to any other person or entity.

        2.      TERM.  The term of this  Agreement  shall  commence  on the date
hereof and shall continue for a period of five (5) years (the "TERM").


                                        





        3.      COMPENSATION.  For Services  previously  rendered in  connection
with the Offering and for Services to be rendered hereunder,  the Company agrees
to issue and  deliver to the  Consultant  as of the date  hereof a warrant  (the
"WARRANT"),  in the form  attached  hereto as EXHIBIT  A, to  acquire  3,555,555
shares of the  Company's  common  stock,  par value $.01 per share (the  "COMMON
STOCK"),  on the terms and  subject to the  conditions  set forth  therein.  The
Warrant shall be immediately  exercisable and shall not be subject to vesting or
forfeiture.   The  Company  agrees  to  provide  the  Consultant   with  certain
registration  rights with  respect to the shares of Common Stock  issuable  upon
exercise  of or  otherwise  pursuant  to the  Warrant  in  accordance  with  the
provisions of that certain  Registration  Rights  Agreement in the form attached
hereto as EXHIBIT B.

        4.      REIMBURSEMENT  OF EXPENSES.  The Consultant  shall be reimbursed
for all reasonable and necessary  expenses incurred by him in the performance of
his duties under this Agreement upon  presentation to the Company of appropriate
vouchers or other documentation.

        5.      TERMINATION.  This Agreement shall terminate  automatically upon
the  expiration  of its Term.  No  termination  of this  Agreement  shall affect
Consultant's  rights with  respect to the Warrant and the shares of Common Stock
issuable upon exercise thereof.

        6.      INDEPENDENT   CONTRACTOR   STATUS.   The   relationship  of  the
Consultant to the Company shall be that of an  independent  contractor,  and not
that of an agent or employee of the Company. The Consultant agrees that he shall
be solely  responsible  for paying any and all  federal,  state and local income
taxes, as well as any Social Security tax, which may become due and payable as a
result of the compensation to be received by the Consultant from the Company for
performing the Services hereunder.  No federal,  state or local income taxes, or
any other  payroll tax of any kind,  shall be withheld or paid by the Company on
behalf of the Consultant.  The Consultant  agrees to indemnify and hold harmless
the Company and its affiliates from any loss, liability, damage or expense which
it or they may suffer or incur by reason of the Consultant's  failure to pay any
taxes which may become payable as a result of the compensation to be received by
the Consultant from the Company for performing the Services hereunder.

        7.      INDEMNIFICATION.  The Company shall indemnify the Consultant and
shall  save and hold  the  Consultant  harmless  from  and  against  any and all
damages,  losses,  obligations,  deficiencies,  costs and  expenses,  including,
without  limitation,  reasonable  attorneys'  fees and other costs and expenses,
incurred  by the  Consultant  in  connection  with any  proceeding  to which the
Consultant  is a party by reason of his  engagement  with the  Company  pursuant
hereto  and/or the  performance  of his duties  hereunder to the extent and in a
manner  consistent with the Company's  policies for the  indemnification  of its
officers and directors.

        8.      COMPANY  PROPERTY.   During  the  Term  of  this  Agreement  and
thereafter, all materials,  know-how,  inventions, trade secrets, data and other
proprietary  information  of any kind furnished by the Company to the Consultant
are and shall remain the sole and confidential  property of the Company.  In the
event that the Company  requests the return of such materials at any time during
the Term of this Agreement or following its  termination,  the Consultant  shall
immediately deliver


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such material to the Company.

        9.      CONFIDENTIALITY.  All disclosures of trade secrets,  inventions,
know-how, financial information or other confidential or proprietary information
made by the  Company to the  Consultant  shall be  received  and  maintained  in
confidence by the  Consultant  during the Term of this  Agreement and thereafter
and the  Consultant  shall treat all such trade secrets,  inventions,  know-how,
financial  information  or other  confidential  or  proprietary  information  as
confidential except (a) as to the persons directly responsible for the effective
operation of the Company;  (b) as to the  professional  advisers of the Company;
(c) as to such  disclosures to customers of the Company as are necessary for the
effective carrying on of business by the Company;  (d) as to such information as
is required by law to be disclosed by the Consultant or by the Company;  and (e)
as to such information as is or may fall within the public domain.

        10.     EQUITABLE RELIEF.  The Consultant  recognizes that the remedy at
law for any breach or threatened  breach by him of his covenants and  agreements
set  forth in  Sections  8 and 9 hereof  would be  inadequate  and that any such
breach or threatened  breach would cause such immediate and permanent  damage as
would be  irreparable  and the exact  amount  of which  would be  impossible  to
ascertain. Accordingly, the Consultant agrees that in the event of any breach or
threatened  breach of any such covenant or  agreement,  in addition to any other
legal and equitable remedies which may be available to the Company,  the Company
may  specifically  enforce the  covenants  and  restrictions  pertaining  to his
obligations set forth in Sections 8 and 9 hereof and may obtain temporary and/or
permanent  injunctive  relief  without the necessity of proving actual damage by
reason  of  such  breach  or  threatened  breach  thereof  and,  to  the  extent
permissible  under the applicable  statutes and rules of procedure,  a temporary
injunction may be granted immediately upon the commencement of any such suit and
without notice.  The covenants and  restrictions  pertaining to the Consultant's
obligations set forth in Sections 8 and 9 hereof shall survive the expiration or
sooner  termination  of this  Agreement in accordance  with the terms hereof and
shall remain in full force and effect.

        11.     ENTIRE   AGREEMENT.   This   Agreement,   the  Warrant  and  the
Registration Rights Agreement  constitute the entire  understanding  between the
parties with respect to the subject  matter  contained  herein and supersede any
prior understandings and agreements between them respecting such subject matter.

        12.     HEADINGS.   The  headings  describing  the  provisions  of  this
Agreement  are for  convenience  of  reference  only and  shall not  affect  its
interpretation.

        13.     SEVERABILITY.  If  any  provision  of  this  Agreement  is  held
illegal,   invalid   or   unenforceable,   such   illegality,   invalidity,   or
unenforceability shall not affect any other provision hereof. Such provision and
the remainder of this Agreement shall, in such circumstances, be modified to the
extent necessary to render enforceable the remaining provisions hereof.

        14.     NOTICES.  All notices shall be in writing and shall be deemed to
have been given if presented  personally,  sent by recognized national overnight
courier, or sent by certified or registered


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mail, postage prepaid, return receipt requested, to the following addressees:

                     If to the Company:

                     SmartServ Online, Inc.
                     One Station Place
                     Stamford, CT   06902
                     Telecopy: (203) 353-5962
                     Attention: Chairman

                     With a copy to:

                     Parkin Chapin Flattau & Klimpl, LLP
                     1211 Avenue of the Americas
                     New York, NY 10036
                     Telecopy:  (212) 704-6288
                     Attention: Michael J. Shef, Esquire

                     If  to  the   Consultant,   to  such
                     address  as  the  Consultant   shall
                     provide to the  Company  pursuant to
                     the provisions hereof.

Notice of any  change in such  addresses  shall  also be given in the manner set
forth  above.  Whenever  the  giving of notice is  required,  the giving of such
notice may be waived by the party entitled to receive such notice.

        15.     COUNTERPARTS.  This  Agreement may be executed in  counterparts,
all of which taken together shall constitute one and the same instrument.

        16.     WAIVER.  The  failure  of  either  party to insist  upon  strict
performance  of any of the  terms or  conditions  of this  Agreement  shall  not
constitute a waiver of any of its rights hereunder.

        17.     SUCCESSORS  AND ASSIGNS.  This  Agreement  binds,  inures to the
benefit of, and is  enforceable  by the  Consultant  and his heirs and  personal
representatives,  and the Company and its successors and permitted assigns,  and
does not confer any rights on any other persons or entities.

        18.     GOVERNING LAW. This Agreement shall be governed by and construed
in accordance with the internal laws of the State of Delaware.

        19.     AMENDMENTS.  This Agreement may be amended and supplemented only
by a written instrument duly executed by both parties.


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        IN WITNESS  WHEREOF,  the parties hereto have executed this Agreement as
of the date first above written.




                                             SMARTSERV ONLINE, INC.

                                             By:_________________________
                                                   Name:
                                                   Title:



                                             ____________________________
                                             Bruno Guazzoni




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