<ARTICLE>                     5
<LEGEND>
THE SCHEDULE CONTAINS SUMMARY FINANCIAL  INFORMATION  EXTRACTED FROM THE BALANCE
SHEET AND INCOME STATEMENT AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH
FINANCIAL STATEMENTS.
</LEGEND>
<CIK>                         0000805370
<NAME>                        dick clark productions, inc.
<MULTIPLIER>                   1,000
       
                                
<PERIOD-TYPE>                    9-MOS
<FISCAL-YEAR-END>              JUN-30-1998
<PERIOD-END>                   MAR-31-1998
<CASH>                          13,798
<SECURITIES>                    31,139
<RECEIVABLES>                    3,828
<ALLOWANCES>                         0
<INVENTORY>                      6,965
<CURRENT-ASSETS>                48,765
<PP&E>                          23,392
<DEPRECIATION>                   6,398
<TOTAL-ASSETS>                  78,007
<CURRENT-LIABILITIES>           11,097
<BONDS>                              0
<COMMON>                         8,345
<PREFERRED-MANDATORY>                0
<PREFERRED>                          0
<OTHER-SE>                      48,589
<TOTAL-LIABILITY-AND-EQUITY>    78,007
<SALES>                         63,673
<TOTAL-REVENUES>                63,673
<CGS>                           50,532
<TOTAL-COSTS>                   50,532
<OTHER-EXPENSES>                 4,034
<LOSS-PROVISION>                     0
<INTEREST-EXPENSE>              (1,514)
<INCOME-PRETAX>                 10,621
<INCOME-TAX>                     4,063
<INCOME-CONTINUING>              6,558
<DISCONTINUED>                       0
<EXTRAORDINARY>                      0
<CHANGES>                            0
<NET-INCOME>                     6,558
<EPS-PRIMARY>                     0.74
<EPS-DILUTED>                     0.74