From: Dreamlife, Inc.
425 West 15th Street, Suite 3R
New York, NY 10011
Rubenstein Associates, Inc.
PR Contact: Mary Ann Maryn - 212-843-8024
Sandy Berger - 212-843-8036
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FOR IMMEDIATE RELEASE
DREAMLIFE, INC. ANNOUNCES LAUNCH OF PREMIERE ONLINE
NETWORK FOR PERSONAL AND PROFESSIONAL GROWTH
DREAMLIFE.COM
-PREMIERE ONLINE PERSONAL AND PROFESSIONAL DEVELOPMENT DESTINATION ADDRESSING
ELEMENTS OF THE "WHOLE PERSON" WITH EXTENSIVE ARRAY OF INDIVIDUALIZED
COACHING, COMMUNITIES, COURSES, TOOLS AND INTERFACE WITH LEADING EXPERTS AND
PEER SUPPORT
New York, February 15, 2000 - DREAMLIFE, INC. (OTC BB: DLIF) announced today the
opening of Dreamlife.com (www.dreamlife.com), the premiere interactive online
network for personal and professional growth.
People are actively shaping their lives today more than ever before,
exploring how to achieve their personal best and reach for fulfillment and
success. Growth in the adult learning and personal and professional development
categories reflects this, with the two industries combined sales of courses,
seminars, books, videotapes, audiotapes and conferences totaling $45 billion per
year.
In founding Dreamlife, internationally recognized results coach Anthony
Robbins, brings his vision for a megabrand of personal and professional growth
to the Internet. According to Mr. Robbins, "Dreamlife will be the destination
people can click on to access the power to change their lives. With the
Internet, we can reach more people than ever before to provide the inspiration,
education and motivation essential in achieving one's peak performance."
Dreamlife is transforming the industry by creating the premiere one-stop
online destination for consumers who want to take control of their lives and
pursue their dreams. The site offers a centralized, interactive network that
addresses virtually every aspect of personal and professional growth, including
Mind & Spirit, Health & Fitness, Money & Finance, Career & Business,
Relationships & Family, and Creativity & Fun.
"Dreamlife has positioned itself as the leading online resource for
individuals committed to creating and achieving outstanding results in the most
important areas of life through a unique integration of personal coaching,
community and commerce," said Beth Polish, President of Dreamlife.
"With this initial launch of the site, our goal was to create the
foundation for our brand," said Mr. Robbins. We plan to continually upgrade the
site with additional interactive technology to provide optimum individualized
programs."
Dreamlife provides direct access to and interaction with internationally
renowned experts; proprietary courses that are simple and engaging; live
interactive programming, such as chats and courses; one-stop shopping for
related products; virtual empowerment communities with others who share similar
goals; and online live events and conferences.
"The scope and immediacy of the site overcome the barriers of time, travel,
and cost of personal and professional programs with immediate and cost-effective
solutions from one easily accessible source," added Ms. Polish.
An exclusive partnership was formed with Anthony Robbins and his seminar
company, Robbins Research International, Inc. to be the sole online vehicle for
Mr. Robbins' programs. In addition, Dreamlife has signed an exclusive online
marketing and license agreement with The Learning Annex -R-, the leading
brand-name provider of continuing education courses, and has formed a
partnership with The Five O'Clock Club -TM-, an organization comprised of
executives and managers looking to change careers and find their dream jobs.
Experts in specific disciplines include Sanford Botkin, former IRS attorney
and one of America's leading tax authorities, and psychoanalyst and nationally
known celebrity dream expert Lauren Lawrence.
Dreamlife, Inc. was founded by Anthony Robbins in the spring of 1999. In
addition to Mr. Robbins, who serves as Chairman of the Board, other Board
members include: W. Grant Gregory, Chairman of Gregory & Hoenemeyer, Inc; H.
Peter Guber, Chairman and CEO of Mandalay Pictures LLC; Peter A. Lund, formerly
President and CEO of the CBS Television and Cable Group and President and CEO of
CBS, Inc.; Charles D. Peebler, Jr., Chairman Emeritus of True North
Communications, Inc.; Fredric D. Rosen, former Chairman and CEO of Ticketmaster
Group, Inc.; Bruce L. Stein, former President and COO of Mattel Inc.
# # #
Certain statements made herein that use the words "estimate" "project" "intend"
"expect" "believe" and similar expressions are intended to identify
forward-looking statements within the meaning of the Private Securities
Litigation Reform Act of 1995. These forward-looking statements involve known
and unknown risks and uncertainties which could cause the actual results,
performance or achievements of dreamlife to be materially different from those
which may be expressed or implied by such statements, including, among others,
changes in general economic and business conditions and specifically, decline in
demand to Dreamlife's products, inability to timely develop and introduce new
technologies, products and applications and loss of market share and pressure on
prices resulting from competition. For additional information regarding these
and other risks and uncertainties associated with Dreamlife's business,
reference is made to Dreamlife's reports filed from time to time with the
Securities and Exchange Commission.