<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE 12/31/99
FINANCIAL STATEMENTS AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH
FINANCIAL STATEMENTS.
</LEGEND>
<CIK> 0001038622
<NAME> AFFINITY GROUP HOLDING, INC.
<MULTIPLIER> 1,000

                             
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                          DEC-31-1999
<PERIOD-START>                             JAN-01-1999
<PERIOD-END>                               DEC-31-1999
<CASH>                                           4,211
<SECURITIES>                                         0
<RECEIVABLES>                                   21,885
<ALLOWANCES>                                     (947)
<INVENTORY>                                     34,631
<CURRENT-ASSETS>                                69,062
<PP&E>                                          94,845
<DEPRECIATION>                                (21,152)
<TOTAL-ASSETS>                                 366,941
<CURRENT-LIABILITIES>                          118,502
<BONDS>                                        130,000
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                             1
<OTHER-SE>                                    (74,469)
<TOTAL-LIABILITY-AND-EQUITY>                   366,941
<SALES>                                        199,861
<TOTAL-REVENUES>                               381,825
<CGS>                                          130,983
<TOTAL-COSTS>                                  245,181
<OTHER-EXPENSES>                                97,104
<LOSS-PROVISION>                                   653
<INTEREST-EXPENSE>                            (28,543)
<INCOME-PRETAX>                                 10,344
<INCOME-TAX>                                   (5,641)
<INCOME-CONTINUING>                              4,703
<DISCONTINUED>                                   1,775
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                     6,478
<EPS-BASIC>                                     64.780
<EPS-DILUTED>                                   64.780