CONTACT: RIA MARIE CARLSON VP, PUBLIC & INVESTOR RELATIONS (323) 932-4096 FOR IMMEDIATE RELEASE EQUITY MARKETING REPORTS RECORD FIRST QUARTER REVENUES AND EARNINGS LOS ANGELES, April 20, 2000 - Equity Marketing, Inc. (Nasdaq: EMAK) announced today that revenues, income and earnings per share for the first quarter ended March 31, 2000 were higher than any previous first quarter in the company's history. Revenues for the three-month period were $43.5 million, a 58 percent increase over the $27.5 million in revenues posted in the first quarter of 1999. Net income for the quarter was $1.3 million, or $0.20 per diluted share, versus a loss of $265,000 (or a loss of $0.04 per diluted share) posted in the first quarter of 1999. Earnings before interest, taxes, depreciation and amortization (EBITDA) for the first quarter increased 488 percent, to $2.7 million, or $0.42 per diluted share, compared to $462,000, or $0.07 per diluted share, in 1999. EBITDA will be an important measure of Equity's earnings performance going forward, as the company pursues the growth initiatives funded by the private equity investment from Crown Capital Group, according to Equity's Chairman and Chief Executive Officer Don Kurz. "This is the seventh consecutive quarter of record-breaking revenues, and I'm pleased to see the momentum continue as all business units are performing well," Mr. Kurz said. "Driving the results this quarter was a 65 percent increase in sales from our promotions business, which represented 92 percent of total revenues, coupled with our continued management of expenses. Expenses for the quarter consumed 19 percent of revenues, compared to 26 percent a year ago." Net income for the quarter includes a net charge of $227,000 (net of tax effects), or $0.04 per diluted share, to reflect a discount for the time value of money relating to the sale of January 2000 receivables owed to the company by AmeriServe Food Distribution, Inc., which filed a voluntary petition under Chapter 11 of the United States Bankruptcy Code on January 31, 2000. As announced on February 24, 2000, the company sold all of its pre-petition AmeriServe receivables in exchange for a two-year, non-interest-bearing note and the assumption of certain contractual obligations owed by Equity. -more- FUTURE OUTLOOK "Looking ahead," continued Mr. Kurz, "our objective is to be a global leader in the $85 billion, high-growth marketing services business. We believe our growth initiatives, fueled by organic expansion and acquisitions, will lead to more diversified earnings and a powerful portfolio of sales and brand-building services." Mr. Kurz added: "We are in discussions with several companies in the marketing services and Internet marketing industries and plan to announce an acquisition before the end of the third quarter. We are targeting companies with 20 percent historical revenue growth, positive cash flow, complementary skills and an established clientele. Our overriding goal is to diversify our revenue and earnings mix and build shareholder value by investing in businesses that generate high cash returns." As announced on March 29, 2000, Crown Capital Group will invest up to $40 million in the company in exchange for convertible preferred stock and warrants to purchase convertible preferred stock. The preferred shares and warrants, when converted into common stock at $14.75, $16.00 and $18.00 per share, represent approximately a 24 percent ownership in the company after giving effect to the assumed future exercise of all currently outstanding employees' and directors' stock options. The company intends to use the Crown investment to fund growth initiatives. Depending on the use of proceeds and other factors, the Crown investment may be dilutive to earnings per share in 2000 because of an estimated higher share count. Equity Marketing, Inc. is a leading marketing services company, providing a wide range of custom promotional programs that build sales and brand awareness for retailers, restaurant chains and consumer goods companies such as Burger King Corporation, The Coca-Cola Company, Exxon / Mobil, Sunoco, Inc., CVS/pharmacy and others. The company is also a developer and marketer of distinctive, branded consumer products that complement its core promotions business and are based on trademarks it owns or classic licensed properties. More information about Equity Marketing is available on the company's web site at www.equity-marketing.com. CERTAIN EXPECTATIONS AND PROJECTIONS REGARDING THE FUTURE PERFORMANCE OF EQUITY MARKETING, INC. DISCUSSED IN THIS NEWS RELEASE ARE FORWARD-LOOKING AND ARE MADE UNDER THE "SAFE HARBOR" PROVISIONS OF THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995. THESE EXPECTATIONS AND PROJECTIONS ARE BASED ON CURRENTLY AVAILABLE COMPETITIVE, FINANCIAL AND ECONOMIC DATA ALONG WITH THE COMPANY'S OPERATING PLANS AND ARE SUBJECT TO FUTURE EVENTS AND UNCERTAINTIES. MANAGEMENT CAUTIONS THE READER THAT THE FOLLOWING FACTORS, AMONG OTHERS, COULD CAUSE THE COMPANY'S ACTUAL CONSOLIDATED RESULTS OF OPERATIONS AND FINANCIAL POSITION IN 2000 AND THEREAFTER TO DIFFER SIGNIFICANTLY FROM THOSE EXPRESSED IN FORWARD-LOOKING STATEMENTS: THE COMPANY'S DEPENDENCE ON A SINGLE CUSTOMER; THE SIGNIFICANT QUARTER-TO-QUARTER VARIABILITY IN THE COMPANY'S REVENUES AND NET INCOME; THE COMPANY'S DEPENDENCE ON THE POPULARITY OF LICENSED ENTERTAINMENT PROPERTIES AND THE ABILITY TO LICENSE, DEVELOP AND MARKET NEW PRODUCTS; THE COMPANY'S DEPENDENCE ON FOREIGN MANUFACTURERS; THE COMPANY'S NEED FOR ADDITIONAL WORKING CAPITAL; AND THE POTENTIAL NEGATIVE IMPACT OF FUTURE ACQUISITIONS. THE COMPANY UNDERTAKES NO OBLIGATION TO PUBLICLY -more- RELEASE THE RESULTS OF ANY REVISIONS TO FORWARD-LOOKING STATEMENTS, WHICH MAY BE MADE TO REFLECT EVENTS OR CIRCUMSTANCES AFTER THE DATE HEREOF OR TO REFLECT THE OCCURRENCE OF UNANTICIPATED EVENTS. THE RISKS HIGHLIGHTED HEREIN SHOULD NOT BE ASSUMED TO BE THE ONLY ITEMS THAT COULD AFFECT THE FUTURE PERFORMANCE OF THE COMPANY. WHILE MANY IN THE FINANCIAL COMMUNITY CONSIDER EBITDA TO BE AN IMPORTANT MEASURE OF COMPARATIVE OPERATING PERFORMANCE, IT SHOULD BE CONSIDERED IN ADDITION TO, BUT NOT AS A SUBSTITUTE FOR OR SUPERIOR TO, OPERATING INCOME, NET EARNINGS, CASH FLOW AND OTHER MEASURES OF FINANCIAL PERFORMANCE PREPARED IN ACCORDANCE WITH GENERALLY ACCEPTED ACCOUNTING PRINCIPLES. (tables follow) -more- EQUITY MARKETING, INC. Condensed Consolidated Statements of Income (In thousands, except share and per share data) THREE MONTHS ENDED MARCH 31 (UNAUDITED) 2000 1999 ---------------- ---------------- Revenues $ 43,477 $ 27,457 Cost of sales 33,203 20,545 ---------------- ---------------- Gross profit 10,274 6,912 Operating expenses: Salaries, wages and benefits 3,401 3,471 Selling, general and administrative 4,819 3,660 ---------------- ---------------- Total operating expenses 8,220 7,131 Income (loss) from operations 2,054 (219) Other income (expense) 85 (222) ---------------- ---------------- Income (loss) before provision for income taxes 2,139 (441) Provision (benefit) for income taxes 845 (176) ---------------- ---------------- Net income (loss) $ 1,294 $ (265) ================ ================ Basic income (loss) per share Earnings (loss) per share $ 0.21 $ (0.04) ================ ================ Weighted average shares outstanding 6,236,718 6,210,497 ================ ================ Diluted income (loss) per share Earnings (loss) per share $ 0.20 $ (0.04) ================ ================ Weighted average shares outstanding 6,473,471 6,210,497 ================ ================ -more- EQUITY MARKETING, INC. Condensed Consolidated Balance Sheets (In thousands) March 31, December 31, ASSETS 2000 1999 ------------------- ------------------- (UNAUDITED) Cash and cash equivalents $ 1,169 $ 7,131 Accounts receivable, net 26,883 37,385 Note receivable, current portion 7,780 5,024 Inventory 21,326 8,742 Prepaids and other current assets 6,323 5,696 ------------------- ------------------- CURRENT ASSETS 63,481 63,978 Fixed assets, net 4,667 4,907 Intangibles assets, net 21,892 21,846 Note receivable, long-term portion 6,311 5,491 Other assets 956 1,022 ------------------- ------------------- TOTAL ASSETS $ 97,307 $ 97,244 =================== =================== LIABILITIES AND March 31, December 31, STOCKHOLDERS' EQUITY 2000 1999 ------------------- ------------------- Short-term debt $ 4,500 $ 12,500 Accounts payable 24,516 21,726 Accrued liabilities 11,818 18,707 ------------------- ------------------- CURRENT LIABILITIES 40,834 52,933 Long-term liabilities 2,214 2,286 ------------------- ------------------- TOTAL LIABILITIES 43,048 55,219 Mandatory redeemable preferred stock 8,942 -- Stockholders' equity 45,317 42,025 ------------------- ------------------- TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY $ 97,307 $ 97,244 =================== =================== -more-