WIND POINT PARTNERS
                                                  676 North Michigan Avenue
                                                  Suite 3300
                                                  Chicago, IL  60611



                                                      
AT WIND POINT PARTNERS:       AT BUSHNELL:                  AT THE FINANCIAL RELATIONS BOARD:
Rebecca Vanderlake            Joseph Messner                Gillian O'Donoghue
Communications Manager        Chief Executive Officer       Media Contact
(312) 255-4805                (913) 752-6195                (312) 640-6689
RJV@WPPARTNERS.COM                                          GODONOGHUE@FRB.BSMG.COM




                          BUSHNELL SPORTS OPTICS SIGNS
                     MERGER AGREEMENT WITH SERENGETI EYEWEAR

CHICAGO, IL, JULY 17, 2000 - Bushnell Sports Optics, an operating name of
Worldwide Sports & Recreation, today announced the signing of a definitive
merger agreement with Serengeti Eyewear, Inc. (OTC:SOLR), a leading
distributor of premium sunglasses. Under this agreement, subject to certain
conditions, Bushnell will acquire, through a wholly-owned newly incorporated
acquisition subsidiary, all of the outstanding common shares of Serengeti
Eyewear, Inc. for $3.95 per share in cash. The acquisition will be completed
through a cash tender offer, followed by a cash merger. The tender offer is
expected to close by the end of the third quarter, 2000. Bushnell is a
privately held company funded by Wind Point Partners, a private equity
investment firm.

     In February 2000, Bushnell acquired Bolle Inc., a leading sports
sunglass brand. Joe Messner, CEO of Bushnell Sports Optics commented, "The
acquisition of Serengeti is the next step in Bushnell's expansion into the
premium sunglass market. Serengeti is an exciting addition to Bushnell's
portfolio of global consumer brand names, which already includes Bushnell,
Bolle and Bausch & Lomb. We believe that this acquisition is a great
strategic fit and that the leveraging of our multi-channel global
distribution network will provide the basis for considerable growth in the
future."

     Rich Kracum, managing director at Wind Point Partners said, "We are excited
about the acquisition of Serengeti and its combination with the Bolle product
line. The world class Bushnell management team assembled by Joe Messner and Wind
Point Partners is doing an excellent job of identifying, pursuing and
integrating acquisitions that will propel the company's growth and value."

ABOUT BUSHNELL SPORTS OPTICS

     Bushnell Sports Optics is a global manufacturer and marketer of branded
consumer products based in Overland Park, Kansas. Bushnell is a leading
supplier of high quality sports optics including binoculars, telescopes,
riflescopes, night vision, ski goggles, laser rangefinders, sunglasses and
safety glasses marketed under the Bushnell, Bolle, and Bausch & Lomb brand
names.



ABOUT SERENGETI EYEWEAR

     Serengeti Eyewear designs, markets and distributes branded premium
sunglasses. Major premium brands include Serengeti Drivers, Serengeti Kinetix
and H2Optix. Serengeti's non-premium brands include Solar*X, Sensor-X, Grafix
and Mach 1. The Serengeti lens is recognized worldwide as a leading
high-performance lens and receives strong support from sunglass retailers and
distributors worldwide.

ABOUT WIND POINT PARTNERS

     Wind Point Partners is a private equity investment firm with offices in
Chicago and Southfield, Michigan. Established in 1983, Wind Point has
successfully invested over $500 million in more than 70 privately held
companies. Wind Point focuses on partnering with world class executives to build
outstanding companies via acquisition and organic growth.

     AT THE TIME A SUBSIDIARY OF BUSHNELL COMMENCES ITS OFFER, IT WILL FILE A
TENDER OFFER STATEMENT WITH THE U.S. SECURITIES AND EXCHANGE COMMISSION AND
SERENGETI WILL FILE A SOLICITATION/RECOMMENDATION STATEMENT WITH RESPECT TO
THE OFFER. SECURITY HOLDERS SHOULD READ EACH OF THE TENDER OFFER STATEMENT
AND THE SOLICITATION/RECOMMENDATION STATEMENT WHEN THEY ARE AVAILABLE BECAUSE
THESE DOCUMENTS CONTAIN IMPORTANT INFORMATION. INVESTORS CAN GET THE TENDER
OFFER STATEMENT (INCLUDING AN OFFER TO PURCHASE, A RELATED LETTER OF
TRANSMITTAL AND OTHER OFFER DOCUMENTS) AND OTHER FILED DOCUMENTS FOR FREE AT
THE SECURITIES AND EXCHANGE COMMISSION'S WEBSITE AT WWW.SEC.GOV. AN OFFER TO
PURCHASE, THE RELATED LETTER OF TRANSMITTAL, AND CERTAIN OTHER OFFER
DOCUMENTS, AS WELL AS THE SOLICITATION/RECOMMENDATION STATEMENT, WILL BE MADE
AVAILABLE TO SHAREHOLDERS OF SERENGETI, AT NO EXPENSE TO THEM.

Bausch & Lomb is a registered trademark of and used under license from Bausch
& Lomb, Inc.
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