<ARTICLE> 5
<MULTIPLIER> 1,000

                             
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-2000
<PERIOD-START>                             JAN-01-2000
<PERIOD-END>                               SEP-30-2000
<CASH>                                          57,590
<SECURITIES>                                         0
<RECEIVABLES>                                    5,456
<ALLOWANCES>                                     (430)
<INVENTORY>                                     14,311
<CURRENT-ASSETS>                                81,588
<PP&E>                                          18,743
<DEPRECIATION>                                 (2,745)
<TOTAL-ASSETS>                                 101,898
<CURRENT-LIABILITIES>                           22,653
<BONDS>                                              0
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                        16,647
<OTHER-SE>                                      62,597
<TOTAL-LIABILITY-AND-EQUITY>                   101,898
<SALES>                                        139,250
<TOTAL-REVENUES>                               139,250
<CGS>                                           36,848
<TOTAL-COSTS>                                   36,848
<OTHER-EXPENSES>                                60,966
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                   0
<INCOME-PRETAX>                                 44,014
<INCOME-TAX>                                    15,845
<INCOME-CONTINUING>                             28,169
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    28,169
<EPS-BASIC>                                       1.80
<EPS-DILUTED>                                     1.76