EXHIBIT 99(a)(1)(10)



FLIPSIDE, INC. ANNOUNCES SUBSEQUENT OFFERING PERIOD IN UPROAR TENDER OFFER


BERKELEY, CA - MARCH 18, 2001 - Flipside, Inc. today announced it will provide a
subsequent offering period of three days in its $3.00 per share cash tender
offer for all the outstanding shares of common stock of Uproar Inc. (Nasdaq:
UPRO; EASDAQ: UPRO/UPROrs). The subsequent offering period begins Monday, March
19, 2001 at 9:00 a.m. EST, and expires at 5:00 p.m. EST, on Wednesday, March 21,
2001. The subsequent offering period is intended to allow Flipside time to
confirm its acquisition of at least 90 percent of the outstanding shares of
Uproar common stock. The offer initially expired at 11:59 p.m. EST, on March 16,
2001.

To date, 20,969,518 shares of Uproar common stock have been tendered,
representing about 45.177% of the outstanding shares. Notices of Guaranteed
Delivery have been submitted for another 21,738,797 shares, which if delivered,
would account for a total of approximately 46.835% of the outstanding shares.

Following successful completion of the tender offer, Flipside intends for Uproar
to become a wholly owned subsidiary. The terms of the offer and other relevant
information are available through public filings made by Flipside and Uproar at
http://www.sec.gov.

The information agent for the tender offer is Georgeson Shareholder
Communications Inc. For additional information please contact Georgeson
Shareholder Communications Inc. at (800) 223-2064.

Flipside, Inc., a subsidiary of Vivendi Universal Publishing and VivendiNet, is
headquartered in Berkeley, CA, with offices in Frankfurt, London and Paris.
Flipside, Inc. is a leading worldwide interactive entertainment destination. Its
various web locations provide popular games for every gaming category and skill
level. Players can also earn Flips and redeem them for prizes in 25 e-commerce
categories.

Uproar Inc. is a leading interactive entertainment company. It operates a family
of advertising-supported interactive entertainment sites, which make up the
backbone of the Uproar Network, an extensive entertainment-based Internet
advertising platform. Uproar Inc. sites include: uproar.com, a leading online
entertainment destination offering games and game shows; iwin.com, a leading
games-for-prizes and Internet lottery site; and amused.com, a site featuring
humor and entertainment. With nearly 12 million unique users per month, the
Uproar Network ranks among the Top-20 Web properties on the Internet.
Headquartered in New York with offices in Los Angeles, San Francisco, London,
Tel Aviv and Budapest, Uproar Inc. is publicly traded on the Nasdaq National
Market system under the ticker symbol UPRO and on the European Association of
Securities Dealers' Automated Quotation system (EASDAQ) under the ticker symbols
UPRO and UPROrs.

Uproar stockholders and any potential investors in Uproar are advised to read
the tender offer statement and the solicitation/recommendation statement
regarding the acquisition, which were filed with the Securities and Exchange
Commission upon the commencement of the tender offer.




The tender offer statement (including an offer to purchase, letter of
transmittal and related tender offer documents) and the solicitation/
recommendation statement contain important information, which should be read
carefully before any decision is made with respect to the offer. Uproar
stockholders may obtain a free copy of the tender offer statement and the
solicitation/recommendation statement when it is available and other
documents filed by Flipside and Uproar with the SEC at the SEC's Web site at
www.sec.gov. The tender offer statement and the solicitation/recommendation
statement and these other documents may also be obtained by Uproar
stockholders without cost to them from Flipside and Uproar.

                                      # # #


FOR INFORMATION CONTACT:

Andrea Sarkisian
Vivendi Universal Interactive Publishing
310-793-0600  x1115
andrea.sarkisian@havasint.com