AMENDMENT NO. 1 TO EMPLOYMENT AGREEMENT


     THIS AMENDMENT NO. 1 TO EMPLOYMENT AGREEMENT (the "AMENDMENT") is made and
entered into as of July 31, 2000 (the "EFFECTIVE DATE") by and between
PROMOTIONAL MARKETING, L.L.C., an Illinois limited liability company
("EMPLOYER", "COMPANY" or "UPSHOT"), JOHN R. KELLEY, JR. ("EXECUTIVE") and HA-LO
INDUSTRIES, INC., an Illinois corporation ("HA-LO" or "ACQUIROR").

     WHEREAS, Employer and Executive have previously entered into an Employment
Agreement, dated as of June 30, 1998, (the "EMPLOYMENT AGREEMENT"); and

     WHEREAS, effective November, 1999, Executive was appointed as the Chief
Executive Officer and President of HA-LO; and

     WHEREAS, as of the date hereof, Executive is the Chief Executive Office of
HA-LO and a Manager of UPSHOT;

     WHEREAS, the parties wish to further amend certain provisions of the
Employment Agreement:

     NOW, THEREFORE, in consideration of the foregoing, the parties hereto agree
as follows:

     1.   Each of the above recitals are incorporated in the Amendment and are
          binding upon the parties hereof. Capitalized terms used herein shall
          have the meaning set forth in Employment Agreement unless otherwise
          defined herein.

     2.   Section 3 of the Employment Agreement shall be restated in its
          entirety as follows:

               "EMPLOYMENT SERVICES. During the Term of his employment pursuant
               to this Agreement, Executive shall render his services to the
               Company, or otherwise as Executive and Company shall mutually
               agree. In the performance of his duties to the Company hereunder,
               Executive shall report to the Managers of the Company (other than
               Executive) or to such other executive officer of the Company or
               its affiliates as the Majority of the Managers of the Company
               directs. During the Term of his employment pursuant to this
               Agreement, Executive shall render his services as Chief Executive
               Officer of HA-LO pursuant to the by-laws of HA-LO; Executive
               shall report directly to the Board of Directors of HA-LO.
               Executive shall devote all of his working time, efforts and his
               energy and skill to promote the interests of the Company and
               Acquiror (which shall include all subsidiaries and affiliates of
               the Company and Acquiror), and agrees that during the Term he
               will not engage in any other business activity or have business
               pursuits or interests except activities or interests which the
               Majority of the Managers reasonably determines do not conflict or
               interfere with the performance of the Executive's duties and
               obligations hereunder.




          3.   Notwithstanding the terms of Section 4(a) of the Employment
               Agreement, from and after the Effective Date and throughout the
               remainder of the Term, Executive's Base Salary shall be five
               hundred thousand dollars ($500,000).

          4.   Section 4(b) of the Employment Agreement shall be restated in its
               entirety as follows:

                    "OPTIONS. Concurrently with the execution of the Amendment,
                    Acquiror shall execute and deliver to Executive Option
                    Agreements, in substantially the forms attached to the
                    Amendment as Exhibit A, pursuant to which Executive shall be
                    granted, as of the Effective Date, the following options to
                    purchase shares of common stock of Acquiror pursuant to the
                    HA-LO Industries, Inc. 1997 Stock Plan (Amended and
                    Restated) (or a successor plan thereto or a plan
                    substantially thereto), which options shall terminate ten
                    (10) years from the date of grant:

                    (a)  100,000 options, vesting immediately on the
                         Effective Date, at an exercise price per share equal
                         to $6.00; it being understood that these options are
                         being granted to Executive in consideration for his
                         prior services as Chief Marketing Officer of
                         Acquiror during 1999;

                    (b)  500,000 options, vesting immediately on the
                         Effective Date, at an exercise price per share equal
                         to the $5.0625 (the closing price of a share of
                         common stock of Acquiror on the New York Stock
                         Exchange on the Effective Date);

                    (c)  500,000 options, vesting on December 31, 2001, at an
                         exercise price per share equal to the closing price
                         of a share of common stock of Acquiror on the New
                         York Stock Exchange on December 31, 2001; PROVIDED,
                         HOWEVER, that (i) Executive is the Chief Executive
                         Officer of Acquiror on December 31, 2001, and (ii)
                         Acquiror has met its 2001 budget and business plan
                         goals set by the HA-LO Compensation Committee and
                         approved by Acquiror's Board of Directors; BUT
                         PROVIDED, HOWEVER, that notwithstanding anything
                         herein to the contrary, 125,000 of such options
                         shall vest immediately in the event that a
                         Significant Event (as hereinafter defined) shall
                         occur prior to December 31, 2001, at an exercise
                         price per share equal to $5.0625. For the purposes
                         of the Amendment, a "SIGNIFICANT EVENT" shall mean
                         the sale of a majority of the equity interests
                         (whether by merger with a non-affiliate of Acquiror,
                         by sale of equity interests or otherwise) or
                         substantially all of the assets of the Company,
                         HA-LO or the promotional products business of HA-LO;

                    (d)  500,000 options, vesting on December 31, 2002, at an
                         exercise price per share equal to the closing price
                         of a share of common stock of Acquiror on the New
                         York Stock Exchange on December 31, 2002; PROVIDED,
                         HOWEVER, that (i) Executive is the Chief Executive
                         Officer of Acquiror on December 31, 2002, and (ii)
                         Acquiror has met its 2002 budget and business plan
                         goals set by the HA-LO Compensation Committee and
                         approved by Acquiror's Board of Directors; BUT
                         PROVIDED, HOWEVER, that

                                       2



                         notwithstanding anything herein to the contrary,
                         125,000 of such options shall vest immediately in
                         the event that a Significant Event shall occur prior
                         to December 31, 2001, at an exercise price per share
                         equal to $5.0625;

                    (e)  75,000 options, at an exercise price per share equal
                         to $5.0625, vesting on the date following the first
                         thirty calendar day period during which the average
                         closing price of Acquiror's common stock (as
                         reported on the New York Stock Exchange for all
                         trading days during such period) is greater than or
                         equal to $10.125; PROVIDED, HOWEVER, that Executive
                         remains the Chief Executive Officer of Acquiror on
                         such date or retained such position at any time
                         within ninety (90) days prior to the date of such
                         measurement; and

                    (f)  75,000 options, at an exercise price per share equal
                         to $5.0625, vesting on the date following the first
                         thirty calendar day period during which the average
                         closing price of Acquiror's common stock (as
                         reported on the New York Stock Exchange for all
                         trading days during such period) is greater than or
                         equal to $15.1875; PROVIDED, HOWEVER, that Executive
                         remains the Chief Executive Officer of Acquiror on
                         such date or retained such position at any time
                         within ninety (90) days prior to the date of such
                         measurement."

     5.   Section 4(c) of the Employment Agreement shall be amended by the
          addition of the following subsection 4(c)(v):

               "(v) Notwithstanding anything in this Section 4(c) to the
               contrary, the Executive shall (1) not be entitled to any Bonus
               for any Measurement Period commencing on or after January 1,
               2001, and (2) be entitled to 58.33% of the Bonus he otherwise
               would receive for the Measurement Period of calendar year 2000."

     6.   Except as otherwise provided herein, the terms and provisions of the
          Employment Agreement shall remain in full force and effect.



                                       3



     IN WITNESS WHEREOF, the parties hereto have executed the Amendment as of
the date and year first above written.



EMPLOYER                                             EXECUTIVE

PROMOTIONAL MARKETING, L.L.C.


By: ----------------------------                   ---------------------------
Its: ---------------------------                   John R. Kelley, Jr.



HA-LO INDUSTRIES, INC.


By: ----------------------------
Its: ---------------------------




                                       4