SCHEDULE 14A INFORMATION

                  Proxy Statement Pursuant to Section 14(a) of
            the Securities Exchange Act of 1934 (Amendment No.    )

    Filed by the Registrant /X/
    Filed by a party other than the Registrant / /

    Check the appropriate box:
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         14a-6(e)(2))
    /X/  Definitive Proxy Statement
    / /  Definitive Additional Materials
    / /  Soliciting Material Pursuant to Section 240.14a-12

                               Adams Golf, Inc.
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)

- --------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

/X/  No fee required.

/ /  Fee computed on table below per Exchange Act Rules 14a-6(i)(1)
     and 0-11.

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        ------------------------------------------------------------------------
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/ / Fee paid previously with preliminary materials.

/ / Check box if any part of the fee is offset as provided by Exchange Act Rule
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                                                                         [LOGO]


                                                        B.H. (BARNEY) ADAMS
                                                        CHAIRMAN OF THE BOARD,
                                                        CHIEF EXECUTIVE OFFICER

April 4, 2001


Dear Adams Golf Stockholder:

I am pleased to invite you to Adams Golf's Annual Meeting of Stockholders. The
meeting will be held at 10:00 a.m. on Wednesday, May 2, 2001 at Adams Golf's
offices, 2801 East Plano Parkway, Plano, Texas.

At the meeting, you and the other stockholders will be asked to (1) re-elect
three directors to the Adams Golf Board; and (2) ratify the appointment of KPMG
LLP as our independent auditors for the current fiscal year. You will also have
the opportunity to hear what has happened in our business in the past year and
to ask questions. You will find other detailed information about Adams Golf and
its operations, including its audited financial statements, in the enclosed
Annual Report.

We hope you can join us on May 2nd. Whether or not you can attend, please read
the enclosed Proxy Statement. When you have done so, please MARK your votes on
the enclosed proxy, SIGN AND DATE THE PROXY, and RETURN it to us in the enclosed
envelope. Your vote is important, so please return your proxy promptly.

Yours truly,

/s/ Barney Adams
B.H. (Barney) Adams



                                                                         [LOGO]

                                                               ADAMS GOLF, INC.
                                                 300 DELAWARE AVENUE, SUITE 572
                                                     WILMINGTON, DELAWARE 19801

April 4, 2001


                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                             TO BE HELD MAY 2, 2001

Adams Golf will hold its Annual Meeting of Stockholders at the Company's
offices, 2801 East Plano Parkway, Plano, Texas, on Wednesday, May 2, 2001 at
10:00 a.m.

We are holding this meeting:

         -        to re-elect three Class III directors to serve until the 2004
                  Annual Meeting of Stockholders;

         -        to ratify the appointment of KPMG LLP as our independent
                  auditors for the year ending December 31, 2001; and

         -        to transact any other business that properly comes before the
                  meeting.

Your Board of Directors has selected March 30, 2001 as the record date for
determining stockholders entitled to vote at the meeting. A list of stockholders
on that date will be available for inspection at Adams Golf, 2801 East Plano
Parkway, Plano, Texas for at least ten days before the meeting.

This Notice of Annual Meeting, Proxy Statement, proxy and Adams Golf's 2000
Annual Report to Stockholders are being distributed on or about April 4, 2001.

By Order of the Board of Directors,


/s/ Russell L. Fleischer
Russell L. Fleischer
SECRETARY





                                     [LOGO]




                                ADAMS GOLF, INC.

                                 PROXY STATEMENT
                             FOR MEETING TO BE HELD
                                   MAY 2, 2001






                                TABLE OF CONTENTS

                                                                                                            
GENERAL INFORMATION.............................................................................................1

ITEM 1.  ELECTION OF DIRECTORS..................................................................................3
      Nominees for Election to a Three-Year Term Ending with the 2004 Annual Meeting............................3
      Director Continuing in Office Until the 2003 Annual Meeting of Stockholders...............................3
      Directors Continuing in Office Until the 2002 Annual Meeting of Stockholders..............................4
      Compensation of Directors.................................................................................4
      Committees of the Board of Directors; Meetings............................................................4

STOCK OWNERSHIP
      Beneficial Ownership of Certain Stockholders, Directors and Executive Officers............................6
      Section 16(a) Beneficial Ownership Reporting Compliance...................................................7

MANAGEMENT
      Executive Officers........................................................................................8
      Compensation of Executive Officers........................................................................8
      Employment Contracts and Change in Control Arrangements..................................................10
      Compensation Committee Interlocks and Insider Participation..............................................11
      Certain Transactions.....................................................................................11

COMPENSATION COMMITTEE REPORT ON EXECUTIVE COMPENSATION
      Compensation Policy......................................................................................12
      2000 Company Performance.................................................................................13
      2000 Executive Compensation..............................................................................13
      2000 Chief Executive Compensation........................................................................13
      Company Policy on Qualifying Compensation................................................................14

AUDIT COMMITTEE REPORT.........................................................................................15

PERFORMANCE GRAPH..............................................................................................16

ITEM 2.  RATIFICATION OF KPMG AS INDEPENDENT AUDITORS..........................................................17

ANNUAL MEETING ADVANCE NOTICE REQUIREMENTS.....................................................................18

ANNEX A.  AUDIT COMMITTEE CHARTER..............................................................................19


PLEASE SEE THE BACK COVER OF THIS PROXY STATEMENT FOR DIRECTIONS TO THE ANNUAL
MEETING.




                               GENERAL INFORMATION

1.       WHO IS SOLICITING MY PROXY?

         We, the Board of Directors of Adams Golf, are sending you this Proxy
         Statement in connection with our solicitation of proxies for use at
         Adams Golf's 2001 Annual Meeting of Stockholders. Certain directors,
         officers and employees of Adams Golf also may solicit proxies on our
         behalf by mail, phone, fax or in person.

2.       WHO IS PAYING FOR THIS SOLICITATION?

         Adams Golf will pay for the solicitation of proxies. Adams Golf will
         also reimburse banks, brokers, custodians, nominees and fiduciaries for
         their reasonable charges and expenses in forwarding our proxy materials
         to the beneficial owners of Adams Golf common stock.

3.       WHAT AM I VOTING ON?

         Two items: (1) the re-election of B.H. (Barney) Adams, Paul F.
         Brown, Jr. and Mark R. Mulvoy to the Board of Directors; and (2)
         the ratification of KPMG LLP as our independent auditors for the
         current fiscal year.

4.       WHO CAN VOTE?

         Only those who owned common stock at the close of business on March 30,
         2001, the record date for the Annual Meeting, can vote. If you owned
         common stock on the record date, you have one vote per share for each
         matter presented at the Annual Meeting.

5.       HOW DO I VOTE?

         You may vote your shares either in person or by proxy. To vote by
         proxy, you should mark, date, sign and mail the enclosed proxy in the
         enclosed prepaid envelope. Giving a proxy will not affect your right to
         vote your shares if you attend the Annual Meeting and want to vote in
         person -- by voting you automatically revoke your proxy. You also may
         revoke your proxy at any time before the voting by giving the secretary
         of Adams Golf written notice of your revocation or by submitting a
         later-dated proxy. If you execute, date and return your proxy but do
         not mark your voting preference, the individuals named as proxies will
         vote your shares FOR the election of the nominees for director and FOR
         ratification of KPMG as our independent auditors.

6.       WHAT CONSTITUTES A QUORUM?

         Voting can take place at the Annual Meeting only if stockholders owning
         a majority of the voting power of the common stock (that is a majority
         of the total number of votes entitled to be cast) are present in person
         or represented by effective proxies. On the record date, we had
         22,480,071 voting shares of common stock outstanding. Both abstentions
         and broker non-votes are counted as present for purposes of
         establishing the quorum necessary for the meeting to proceed. A broker
         non-vote results from a situation in which a broker holding your shares
         in "street" or "nominee" name indicates to us on a proxy that it lacks
         discretionary authority to vote your shares.


                                       1



7.       WHAT VOTE OF THE STOCKHOLDERS WILL RESULT IN THE MATTER BEING PASSED?

         ELECTION OF DIRECTORS. Directors need the affirmative vote of holders
         of a plurality of the voting power present to be elected. At this
         year's meeting, the three nominees receiving the greatest number of
         votes will be deemed to have received a plurality of the voting power
         present. Neither abstentions nor broker non-votes will have any effect
         on the election of directors.

         RATIFICATION OF KPMG. Stockholders holding a majority of the shares
         represented in person, or by proxy, at the upcoming Annual Meeting must
         affirmatively vote to ratify KPMG as our independent auditors for the
         current fiscal year. Abstentions continue to have the same effect as
         votes "against" the proposal and broker non-votes continue to have no
         effect at all.

8.       HOW DOES THE BOARD RECOMMEND THAT WE VOTE ON THE MATTERS PROPOSED?

         The Board of Directors of Adams Golf unanimously recommends that
         stockholders vote FOR each of the proposals submitted at the upcoming
         Annual Meeting.

9.       WILL THERE BE OTHER MATTERS PROPOSED AT THE 2001 ANNUAL MEETING?

         Adams Golf's By-laws limit the matters presented at the upcoming Annual
         Meeting to those in the notice of the meeting, those otherwise properly
         presented by the Board of Directors and those presented by the
         stockholders so long as the stockholders give the secretary written
         notice of the matter on or before February 2, 2001. We do not expect
         any other matter to come before the meeting. If any other matter is
         presented at the Annual Meeting, your signed proxy gives the
         individuals named as proxies authority to vote your shares in their
         discretion.

10.      WHEN ARE 2002 STOCKHOLDER PROPOSALS DUE IF THEY ARE TO BE INCLUDED IN
         THE COMPANY'S PROXY MATERIALS?

         To be considered for presentation at Adams Golf's 2002 Annual
         Meeting of Stockholders and included in the Company's proxy
         statement, a stockholder proposal must be received at Adams Golf's
         offices no later than December 4, 2001. To curtail controversy as
         to the date on which a proposal was received by us, we suggest that
         proponents submit their proposals by certified mail, return receipt
         requested.

                                       2




                                     ITEM 1.
                              ELECTION OF DIRECTORS

     The Board of Directors of Adams Golf has currently set the number of
directors constituting the whole Board at seven. One Board position is currently
vacant. As established by our Amended and Restated Certificates of
Incorporation, these directors are divided into three classes serving staggered
three-year terms. At the upcoming Annual Meeting, you and the other stockholders
will elect three individuals to serve as Class III directors whose term expires
at the 2004 Annual Meeting. Mr. Adams, Mr. Brown and Mr. Mulvoy are now members
of the Board of Directors.

     The individuals named as proxies will vote the enclosed proxy for the
election of all three nominees unless you direct them to withhold your votes. If
any of the nominees become unable to serve as a director before the meeting (or
decide not to serve), the individuals named as proxies may vote for a substitute
or we may reduce the number of members of the Board.

     We recommend a vote FOR each of the three nominees.

     Below are the names and ages of the nominees for Class III director, the
Class II and Class I directors, the years they became directors, their principal
occupations or employment for at least the past five years, and certain of their
directorships, if any.

    NOMINEES FOR ELECTION TO A THREE-YEAR TERM ENDING WITH THE 2004 ANNUAL
                      MEETING CLASS III DIRECTORS

- -    B.H. (BARNEY) ADAMS - AGE 62, A DIRECTOR SINCE 1987. Founder of Adams
     Golf and our Chairman of the Board and Chief Executive Officer.

- -    PAUL F. BROWN, JR. - AGE 54, A DIRECTOR SINCE AUGUST 1995. Vice
     President, Finance and Chief Financial Officer of Royal Holding Company
     since 1990.

- -    MARK R. MULVOY - AGE 59, A DIRECTOR SINCE APRIL 1998. Retired-Managing
     Editor of SPORTS ILLUSTRATED magazine from 1984 through 1996; Publisher
     of SPORTS ILLUSTRATED magazine from 1990 to 1992.

   DIRECTOR CONTINUING IN OFFICE UNTIL THE 2003 ANNUAL MEETING OF STOCKHOLDERS
                                CLASS II DIRECTOR

- -    OLIVER G. BREWER III - AGE 37, A DIRECTOR SINCE NOVEMBER 2000. Mr. Brewer
     was elected to Adams Golf's Board of Directors in November 2000 to complete
     the term of Richard H. Murtland who retired from the Board at that time.
     President and Chief Operating Officer of Adams Golf since August 2000.
     Senior Vice President-Sales and Marketing of Adams Golf from September 1998
     to August 2000. Vice President of Sales and Marketing, Mead Containerboard,
     a division of Mead Corporation, from July 1997 through August 1998;
     Regional Vice President-Asia Pacific, Union Camp Business Development
     Corporation from December 1994 through July 1997.

                                       3



  DIRECTORS CONTINUING IN OFFICE UNTIL THE 2002 ANNUAL MEETING OF STOCKHOLDERS
                                CLASS I DIRECTORS

- -        ROBERT F. MACNALLY - AGE 68, A DIRECTOR SINCE MAY 1999.
         Retired-Chairman of the Board of Tommy Armour Golf Company from 1995
         until 1997; President and CEO of Tommy Armour Golf Company from 1979 to
         1995.

- -        STEPHEN R. PATCHIN - AGE 42, A DIRECTOR SINCE OCTOBER 1993. President
         and Chief Executive Officer of Royal Oil and Gas Corp. since June 1985;
         President and Chief Executive Officer of Royal Holding Company, Inc.
         since February 1990.

COMPENSATION OF DIRECTORS

     Each non-employee director who serves as a member of the Board of Directors
for at least one month of each quarter receives a director fee of $5,000 plus
$1,000 per meeting attended in person or by telephone (whether of the full Board
or a committee thereof). In addition, each non-employee director serving as a
chairperson of any committee of the Board receives an additional $1,000 per
quarter provided such person serves in such capacity for at least one month
during that quarter. During the year ended December 31, 2000, we paid our
directors an aggregate of $126,000 in director fees. We also provided our
non-employee directors with Travel/Accidental Death and Dismemberment coverage
in the amount of $250,000.

     Our directors are also entitled to participate in our 1998 Stock Incentive
Plan or our 1999 Non-Employee Director Plan, depending on their status. During
the year ended December 31, 2000, we issued the following stock options to our
directors:



                                    NUMBER OF
                                    SECURITIES            EXERCISE
                                UNDERLYING OPTIONS        PRICE PER        EXPIRATION        VALUE OF OPTIONS AT
           NAME                      GRANTED                SHARE             DATE             FISCAL YEAR END
- ---------------------------    ---------------------    --------------    -------------    ------------------------
                                                                               
Robert F. MacNally                       10,000 (1)             $1.81          3/17/05                      $0 (2)


- ------------

(1)      Options granted 3/17/99 and vest in four equal installments beginning
         on the first anniversary of the grant date and continuing on successive
         anniversaries thereafter.

(2)      The option maintained an exercise price in excess of the fair market
         value of the underlying common stock at 12/31/00.

COMMITTEES OF THE BOARD OF DIRECTORS; MEETINGS

     Adams Golf has two standing committees; namely the Audit Committee and the
Compensation Committee.

THE AUDIT COMMITTEE

         -        Meets periodically with our independent auditors to review the
                  general scope of audit coverage, including consideration of
                  our accounting practices and procedures, our system of
                  internal accounting controls, and financial reporting.


                                       4



         -        Makes recommendations to the Board of Directors with respect
                  to the appointment of our independent auditors.

         During the fiscal year ended December 31, 2000, the members of the
         Audit Committee were Paul F. Brown, Jr. and Robert F. MacNally. The
         Audit Committee met three times in 2000.

Audit Fees

For the year ended December 31, 2000, KPMG, the Company's independent public
accountants, billed the Company an aggregate of $112,000 for professional
services rendered for the audit of the Company's consolidated financial
statements for such period and the reviews of the consolidated quarterly
financial statements included in the Company's 10-K and 10-Qs filed with the
Securities and Exchange Commission.

There were no other services rendered for the Company by KPMG for the year ended
December 31, 2000.

The Audit Committee has determined that the provision of the services covered in
the preceding paragraphs of this section is compatible with maintaining the
independence of KPMG.

THE COMPENSATION COMMITTEE

         -        Recommends to the Board of Directors annual salaries for
                  senior management.

         -        Recommends to the Board of Directors the administration and
                  grant of awards under Adams Golf's 1998 Stock Incentive Plan,
                  1999 Stock Option Plan for Outside Consultants, and Management
                  Incentive Plan.

         During the fiscal year ended December 31, 2000, the members of
         Compensation Committee were Mark R. Mulvoy and Stephen R. Patchin. The
         Compensation Committee met twice in 2000.

ENTIRE BOARD

During the year ended December 31, 2000, the entire Board of Directors of Adams
Golf met five times. During fiscal 2000, each director attended at least 75% of
the total of all meetings of the Board of Directors and any committee on which
he served.

                                       5




                                 STOCK OWNERSHIP

 BENEFICIAL OWNERSHIP OF CERTAIN STOCKHOLDERS, DIRECTORS AND EXECUTIVE OFFICERS

     This table shows, as of March 30, 2001, the beneficial ownership of Adams
Golf common stock by (1) each person known to us to be the beneficial owner of
more than 5% of our common stock; (2) each director; (3) each executive officer
named in the Summary Compensation Table on page 8; and (4) all directors and
executive officers as a group.

Except as noted, each person has sole voting and investment power over the
shares shown in this table.




                                                                         AMOUNT AND NATURE OF
                                                                 COMMON STOCK BENEFICIALLY OWNED (1)
                                                    ---------------------------------------------------------------
                                                      NUMBER OF SHARES           RIGHT TO            PERCENT OF
NAME OF BENEFICIAL OWNERS                            BENEFICIALLY OWNED         ACQUIRE (2)          CLASS (3)
- ------------------------------------------------    ----------------------    ----------------    -----------------
                                                                                         
BENEFICIAL OWNERS OF 5% OR MORE
  OF THE COMPANY'S COMMON STOCK

  Royal Holding Company, Inc (4)                                6,374,511                   0             28.4%
  Finis F. Conner (5)                                           1,554,221                   0              6.9
  Roland E. Casati (6)                                          1,838,600                   0              8.2

DIRECTORS AND NAMED EXECUTIVE OFFICERS

  B.H. Adams                                                    3,110,847                   0             13.8
  Richard H. Murtland (7)                                         250,464                   0              1.1
  Paul F. Brown, Jr. (8)                                        6,384,511                   0             28.4
  Mark R. Mulvoy                                                    1,000               5,000                *
  Stephen R. Patchin (8)                                        6,374,511                   0             28.4
  John S. Simpson (9)                                             135,000                   0                *
  Robert F. MacNally                                                  100               2,500                *
  Darl P. Hatfield (10)                                             7,000             105,000                *
  Oliver G. Brewer III                                             10,000              57,500                *
  Russell L. Fleischer                                                  0                   0                *

ALL EXECUTIVE OFFICERS AND DIRECTORS AS A
GROUP (10 PERSONS)                                              9,898,922             170,000             44.0



- ------------

*        Less than one percent.
(1)      Beneficial ownership is determined in accordance with the rules of the
         Securities and Exchange Commission and generally includes voting or
         investment power with respect to securities.
(2)      Shares of common stock subject to options that are presently
         exercisable or exercisable within 60 days of March 30, 2001 are deemed
         to be beneficially owned by the person holding such options for the
         purpose of computing the beneficial ownership of such person, but are
         not treated as outstanding for the purpose of computing the beneficial
         ownership of any other person.
(3)      Applicable percentage of ownership is based on 22,480,071 voting shares
         of common stock outstanding on March 30, 2001.
(4)      The address for Royal Holding Company, Inc. is 300 Delaware Avenue,
         Suite 306, Wilmington, Delaware 19801.

                                      6




(5)      The shares of common stock beneficially owned by Mr. Conner are held
         directly by the Conner Family Trust DTD 2/23/91 (the "Trust") of which
         Mr. Conner is co-trustee and co-beneficiary. Mr. Conner's and the
         Trust's address is P.O. Box S-3115, Carmel, California 93921.
(6)      The address for Mr. Casati is Continental Offices Ltd., 2700 River
         Road, Suite 211, Des Plaines, IL 60018.
(7)      Mr. Murtland served as Vice President-Research and Development,
         Secretary and Treasurer of Adams Golf until November 30, 2000.
(8)      Includes 6,374,511 shares of common stock owned directly by Royal
         Holding Company, Inc. Messrs. Patchin and Brown are the (1) Chief
         Executive Officer and President and (2) Chief Financial Officer and
         Vice President-Finance, respectively, of Royal Holding Company, Inc.
         and by virtue of these positions may be deemed to share the power to
         vote or direct the vote of, and to share the power to dispose or direct
         the disposition of, these shares of common stock. Each Messrs. Patchin
         and Brown disclaim beneficial ownership of the shares of common stock
         held by Royal.
(9)      Includes 49,000 shares of common stock owned directly by trusts of
         which Mr. Simpson serves as a co-trustee. Mr. Simpson served as a
         director until October 25, 2000.
(10)     Mr. Hatfield served as Senior Vice President-Finance and Administration
         and Chief Financial Officer of Adams Golf until December 31, 2000.

SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

     Under the U.S. securities laws, directors, certain executive officers and
persons holding more than 10% of Adams Golf's common stock must report their
initial ownership of the common stock, and any changes in that ownership, to the
Securities and Exchange Commission. The Securities and Exchange Commission has
designated specific due dates for these reports. Based solely on our review of
copies of the reports filed with the Securities and Exchange Commission and
written representations of our directors and executive officers, we believe all
persons subject to reporting filed the required reports on time in 2000 except
for the following: Mr. MacNally, a director of the Company, was delinquent in
filing a Form 4 to report options issued to him on 3/17/00, and Mr. Adams, the
Company's Chairman and CEO, was delinquent in filing a Form 4 to report the
disposition of 119,122 shares, which were given as gifts.

                                       7




                                   MANAGEMENT

EXECUTIVE OFFICERS

     Below are the names and ages of the executive officers of Adams Golf and a
brief description of their prior experience and qualifications.

     -   B.H. (Barney) Adams - PLEASE SEE BIOGRAPHY OF MR. ADAMS ON PAGE 3.

     -   Oliver G. Brewer III - PLEASE SEE BIOGRAPHY OF MR. BREWER ON PAGE 3.

     -   Russell L. Fleischer - Vice President and Chief Financial Officer of
         Adams Golf since January 2001. Corporate Officer and Senior Vice
         President of Finance and Administration at InterWorld Corporation from
         February to May 2000. Vice President and CFO of InConcert, Inc. from
         March 1997 to December 1999. Director of Finance and Investor Relations
         at CheckFree Corporation from October 1996 to March 1997.

COMPENSATION OF EXECUTIVE OFFICERS

     The following table shows for the fiscal years ended December 31, 1998,
1999 and 2000, compensation awarded or paid to, or earned by, our Chief
Executive Officer and our other executive officers whose salary plus bonus
exceeded $100,000 for any of the fiscal years indicated.

                           SUMMARY COMPENSATION TABLE



                                                                                       LONG TERM
                                                                                        COMPEN-
                                                                                         SATION
                                                    ANNUAL COMPENSATION                  AWARDS
                                          ----------------------------------------    -----------
                                                                         OTHER                        ALL OTHER
                                                                         ANNUAL       SECURITIES       COMPEN-
NAME AND                                                                 COMPEN-      UNDERLYING        SATION
PRINCIPAL POSITIONS             YEAR       SALARY           BONUS        SATION       OPTIONS (#)        (1)
- ----------------------------    ------    ----------      -----------   ----------    -----------     ---------
                                                                                    
B.H. ADAMS                       2000     $ 240,000          $28,349       49,530  (2)           0       $ 3,564
   Chairman of the Board and     1999       240,000                0         --                  0         4,766
   Chief Executive Officer       1998       240,000          120,000         --                  0         1,313

OLIVER G. BREWER III             2000       172,917           17,719         --            240,000           459
   President and                 1999       150,000           11,250         --             30,000           455
   Chief Operating Officer       1998        39,343  (3)       --            --             80,000        26,898  (4)

RICHARD H. MURTLAND              2000       137,500  (5)      17,719         --                  0         3,267
   Vice President-Research       1999       150,000           11,250         --             30,000         2,979
   and Development,              1998       125,000           62,500         --                  0           795
   Secretary and Treasurer

DARL P. HATFIELD (6)             2000       180,000           21,263         --                  0         2,404  (7)
   Senior Vice President-        1999       180,000           13,500         --             30,000         3,740
   Finance and                   1998       100,000  (8)      45,000         --             90,000           636
   Administration,
   and Chief Financial
   Officer

RUSSELL L. FLEISCHER             2000        27,259  (9)           0         --            100,000            83
   Vice President,               1999        --                   --         --                 --          --
   Chief Financial               1998        --                   --         --                 --          --
   Officer, Secretary
   and Treasurer


- ----------------------------


                                      8



(1)      In each case, except as noted, represents group life insurance premiums
         paid on behalf of such officer.
(2)      Represents compensation paid to Mr. Adams for unallocated client
         development activities.
(3)      Mr. Brewer became employed by Adams Golf in September 1998.
(4)      Includes $26,443 in relocation reimbursement paid to Mr. Brewer and
         $455 in group life insurance premiums paid on Mr. Brewer's behalf.
(5)      Mr. Murtland retired from Adams Golf in November 2000.
(6)      Mr. Hatfield retired from Adams Golf in December 2000.
(7)      Includes $1,162 in reimbursement paid to Mr. Hatfield for an annual
         physical examination and $1,242 in group life insurance premiums paid
         on Mr. Hatfield's behalf.
(8)      Mr. Hatfield became employed by Adams Golf in May 1998.
(9)      Mr. Fleischer became employed by Adams Golf in November 2000.
         Mr. Fleischer's annualized compensation for 2000 was $175,000.



                              OPTION GRANTS IN 2000

                                                          % OF TOTAL
                                         NUMBER OF          OPTIONS
                                        SECURITIES        GRANTED TO
                           DATE         UNDERLYING         EMPLOYEES      EXERCISE                         GRANT DATE
                            OF            OPTIONS          IN FISCAL      PRICE         EXPIRATION          PRESENT
        NAME               GRANT        GRANTED (1)          YEAR         PER SHARE        DATE            VALUE (2)
- ----------------------    --------     --------------     ------------    ----------    ------------     ---------------
                                                                                       
B.H. ADAMS                   --                    0            0                 0            --                 0
OLIVER G. BREWER III      4/11/00             40,000            5.28%          1.56         4/11/05         $ 16,200(3)
                           8/2/00            200,000           26.39%          1.25          8/2/05           64,900(4)

DARL P. HATFIELD             --                    0               0              0            --                  0

RICHARD H. MURTLAND          --                    0               0              0            --                  0

RUSSELL L. FLEISCHER      11/1/00            100,000           13.19%          1.06         11/1/05           27,500(5)


- --------------

(1)   All options noted are non-transferable. The options vest in four equal
      installments beginning on the first anniversary of the grant date and
      continuing on successive anniversaries thereafter.
(2)   We calculated this amount using the Black-Scholes option pricing model, a
      complex mathematical formula that uses six different market-related
      factors to estimate the value of stock options. The factors are stock
      price at date of grant, option exercise price, option term, risk-free rate
      of return, stock volatility and dividend yield. The Black-Scholes model
      generates an estimate of the value of the right to purchase a share of
      stock at a fixed price over a fixed period.
(3)   Using the Black-Scholes option pricing model as described in footnote (2),
      the options granted to Mr. Brewer in April 2000 have a value of $0.40 per
      option share. The actual value, if any Mr. Brewer realizes will depend on
      whether the stock price at exercise is greater than the grant price, as
      well as Mr. Brewer's continued employment through the vesting period and
      the five-year option term. The following assumptions were used to
      calculate the Black-Scholes value:

                                                                                             
      Stock price at date of grant            $1.56               Option term                         Five years
      Option exercise price                   $1.56               Risk-free rate of return                    6%
      Dividend yield                             0%               Volatility                                5.5%

(4)   Using the Black-Scholes option pricing model as described in footnote (2),
      the options granted to Mr. Brewer in August 2000 have a value of $0.32 per
      option share. The actual value, if any Mr. Brewer realizes will depend on
      whether the stock price at exercise is greater than the grant price, as
      well as Mr. Brewer's continued employment through the vesting period and
      the five-year option term. The following assumptions were used to
      calculate the Black-Scholes value:

                                                                                             
      Stock price at date of grant            $1.25               Option term                         Five years
      Option exercise price                   $1.25               Risk-free rate of return                    6%
      Dividend yield                             0%               Volatility                                5.7%



                                       9


(5)   Using the Black-Scholes option pricing model as described in footnote (2),
      the options granted to Mr. Fleischer in November 2000 have a value of
      $0.28 per option share. The actual value, if any Mr. Fleischer realizes
      will depend on whether the stock price at exercise is greater than the
      grant price, as well as Mr. Fleischer's continued employment through the
      vesting period and the five-year option term. The following assumptions
      were used to calculate the Black-Scholes value:

                                                                                             
      Stock price at date of grant            $1.06               Option term                         Five years
      Option exercise price                   $1.06               Risk-free rate of return                    6%
      Dividend yield                             0%               Volatility                                5.9%

        SECURITIES UNDERLYING UNEXERCISED OPTIONS AT FISCAL YEAR END (1)



                                                                 NUMBER OF SECURITIES
                                                                UNDERLYING UNEXERCISED
                                                            OPTIONS AT FISCAL YEAR END (#)
                                                 ------------------------------------------------------
                    NAME                              EXERCISABLE                 UNEXERCISABLE
- ---------------------------------------------    -----------------------   ----------------------------
                                                                     
B.H. ADAMS                                                            0                              0

OLIVER G. BREWER III                                             47,500                        302,500

DARL P. HATFIELD                                                 82,500                         37,500

RICHARD H. MURTLAND                                                   0                              0

RUSSELL L. FLEISCHER                                                  0                        100,000


- --------------

(1)     In each case, the options referenced maintained an exercise price
        in excess of the fair market value of the common stock underlying
        the options at December 31, 2000.

EMPLOYMENT CONTRACTS AND CHANGE IN CONTROL ARRANGEMENTS

     We have not entered into an employment contract with any of our executive
officers.

     The Company has entered into Change of Control Agreements with Messrs.
Brewer and Fleischer. The Change of Control Agreements provide that such
officers shall be entitled to certain compensation and benefits upon a
qualifying event. Generally, qualifying events include termination of employment
upon the sale of the Company, change of control (as defined), or upon certain
restructuring events. The compensation and benefits include (i) payment of
earned and unpaid compensation, (ii) payment of "base salary" for a period of
twelve months after the qualifying event, (iii) a pro-rated performance bonus
for the quarter in which the termination occurs, (iv) substantially equal
medical benefits for twelve months after the qualifying event, and (v) the
immediate vesting of stock options granted and 120 days thereafter to exercise
those options. Termination for "cause" is not a qualifying event, and for
purposes of the Change of Control Agreements, "cause" is defined to mean (i) the
admission or conviction of a felony, (ii) the commission of an act of dishonesty
in the course of duties, (iii) repeated disregard of policy directives, (iv)
repeated failure to satisfactorily perform assigned duties, or (v) breach of
fiduciary responsibilities or fiduciary duties as an employee.


                                       10



     Our Board of Directors can, among other things, provide for accelerated
vesting of the shares of common stock subject to outstanding options held by an
executive officer or director including the persons designated as named
executive officers in connection with certain changes of control of Adams Golf.

COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

     During 2000, the Compensation Committee consisted of Messrs. Mulvoy and
Patchin.

CERTAIN TRANSACTIONS

     We entered into an agreement with professional golfer, Nick Faldo on
May 1, 1998 that provided that Mr. Faldo would exclusively endorse our golf
clubs and undertake certain other promotional and research and development
activities. Under the agreement, we licensed the worldwide rights to the Nick
Faldo trademark for use in connection with the distribution of golf clubs, head
covers, golf bags, travel covers, golf towels and umbrellas that we designed or
manufactured.

     In addition to 900,000 shares of common stock granted to Mr. Faldo at
the origination of the agreement, our agreement provided that we were to pay
royalties to Mr. Faldo throughout the term of such agreement. For the year ended
December 31, 2000, we paid Mr. Faldo $468,750.

     The agreement with Mr. Faldo also provided that, so long as royalties
remain payable thereunder, we would cause a designee of Mr. Faldo to be
nominated for, and elected to, the Board of Directors. Mr. Faldo designated John
S. Simpson under this arrangement. The agreement with Mr. Faldo extended through
Mr. Faldo's lifetime; however, we maintained the right to terminate the
agreement earlier if Mr. Faldo (a) was unable to perform the duties required for
a period of twelve consecutive months, (b) retired or became officially
ineligible to compete on the PGA and/or Senior PGA Tour, or (c) engaged in
illegal or immoral conduct resulting in a felony conviction, or otherwise
conducted himself in a manner not in keeping with the standards of professional
conduct set forth in the agreement. In the event of the death of Mr. Faldo prior
to May 1, 2030, we had the option to continue the terms of the agreement until
May 1, 2030, in which case, Mr. Faldo's heirs or estate would be entitled to any
royalties due.

     On November 6, 2000 we declared Mr. Faldo in material breach of his
contract and ceased making payments under the contract. In connection therewith,
Mr. Faldo's designee to the Board of Directors, John S. Simpson, resigned from
his position on Adams Golf's Board.


                                       11



             COMPENSATION COMMITTEE REPORT ON EXECUTIVE COMPENSATION

COMPENSATION POLICY

     The Compensation Committee of the Board of Directors establishes and
administers our executive compensation programs. The full Board of Directors of
Adams Golf reviews the Committee's recommendations and approves the salaries of
all elected officers, including the named executive officers who appear in the
Summary Compensation Table on page 8. The Committee reviews salary
recommendations for executive officers and is responsible for all other elements
of executive compensation, including annual and long-term incentive awards.

     Our goal is to attract, retain and reward a highly competent and productive
employee group. To do so, both the Compensation Committee and the Board of
Directors, as a whole, have determined that it is in the best interest of the
Company to provide a total compensation package that competes favorably with
those offered within the sports equipment industry, general industry and
geographic areas in which Adams Golf operates. In the latter half of 1998, we
commissioned an independent human resources consultant to conduct a compensation
analysis. Based on this analysis, we compared Adams Golf to a self-selected
group of companies, which have been chosen based on similar sales volume and
business characteristics. There are currently 1,400 companies in this comparison
group, which is subject to occasional change. Because we believe that we compete
with a much larger group of companies for qualified executives, the group of
comparable companies for compensation purposes is intentionally broader than the
"Peer Group" noted in our Performance Graph on page 16.

     Our current compensation package consists of three basic components: base
salary, bonus awards under the Management Incentive Plan, and stock option
grants under our Stock Incentive Plan. The base salaries and stock option grants
for 2000 were targeted at the 50th percentile while the Management Incentive
Plan was targeted at the 75th percentile of the companies surveyed. Executive
officer salary adjustments are determined by a subjective evaluation of the
individual's performance, our financial and operational performance, and the
results of our assessment of comparable companies. Although we do not utilize
any formal mathematical formulae or objective thresholds (except in the case of
awards under our Management Incentive Plan) particular attention is given to the
operating results of Adams Golf. We believe that specific formulae restrict
flexibility and are too rigid at this stage of our development.

     BASE SALARY. The base salary policy provides for compensation at
competitive levels. Increases in executive base salary are awarded for
individual and overall company performance and generally reflect established
merit increase guidelines applicable to all salaried employees.

     MANAGEMENT INCENTIVE PLAN. The Management Incentive Plan provides the
potential for quarterly and year-end incentives. The plan was designed to create
an incentive for key employees, including the Chief Executive Officer, other
named officers, and management employees who are in a position to contribute to,
and therefore influence, Adams Golf's annual financial performance. The plan
does not permit awards unless the Company's revenue exceeds 90% of the Company's
target objectives. In 2000, the Company met its target objective for the quarter
ended March 31, 2000 and, accordingly, paid bonuses to plan participants.
Targets for other quarters, as well as the annual goals, were not met, therefore
no bonuses were paid for these periods.


                                       12




     STOCK INCENTIVE PLAN. The purpose of our stock incentive plan is to further
align employees' interests with our long-term performance and therefore, the
long-term interests of the stockholders. Options were granted to employees who
were in the position to influence business results. Because the exercise prices
provided in the options represent the fair market value of the common stock when
granted, the options have no value unless the common stock appreciates in the
future. The options typically vest in 25% increments on the first, second, third
and fourth anniversaries of the grant date.

2000 COMPANY PERFORMANCE

     In 2000 Adams Golf's diluted loss per common share was $1.66, compared to
1999 diluted loss per common share of $0.47. Net revenues decreased to $42.4
million in 2000 compared to $54.7 million in 1999. The net loss for 2000 was
$37.2 million as compared to a net loss in 1999 of $10.6 million.

     During 2000, the Company established a subsidiary in Japan and introduced
an innovative, patented line of irons. The Company also completed the
development of three new lines of woods, as well as a Tom Watson signature line
of wedges, culminating in a highly successful launch of these new products at
the PGA Merchandise Show in January 2001. However, the Company's financial
performance in 2000 was below expected levels in the opinion of the Committee.

2000 EXECUTIVE COMPENSATION

     Base salary adjustments and stock option grant awards were given to Oliver
G. Brewer III in connection with his promotion to President and Chief Operating
Officer of the Company from Senior Vice President-Sales and Marketing in August
2000. Stock option grant awards were also given to Russell L. Fleischer, who was
hired in November 2000 to assume the position of Chief Financial Officer
effective January 1, 2001 upon the retirement of Darl P. Hatfield. No other
executive officers received base salary adjustments or stock option grant awards
in 2000. Bonus awards were issued under the Management Incentive Plan in the
amounts of $17,719 to Mr. Brewer, $17,719 to Richard H. Murtland, Vice
President-Research and Development, Secretary and Treasurer, and $21,263 to Darl
P. Hatfield, Senior Vice President-Finance and Administration and Chief
Financial Officer and were determined by individual and company performance.
Specifically, these awards were made at 63% of the first quarter target bonus
based on 93% achievement of the target company financial goals for that quarter.

2000 CHIEF EXECUTIVE COMPENSATION

     The compensation of Chairman and Chief Executive Officer, B.H. Adams
consists of the same basic components as for other executive officers. In
determining the base salary, we considered Chief Executive Officer pay of the
survey group previously described and the Company's financial and operating
performance. Mr. Adams received a base salary of $240,000 in 2000, which was not
increased from 1999. Furthermore, as a result of the Company's disappointing
financial performance in 2000, Mr. Adams did not receive a base salary increase
effective January 1, 2001. With respect to stock options, the Committee agreed
with Mr. Adams' recommendation that he not be awarded any stock option grants
related to the Company's 2000 performance. Mr. Adams did, however, receive a
bonus award in 2000, which was issued under the Management Incentive Plan
previously described, in the amount of $28,349 based on obtaining target goals
for the quarter ended March 31, 2000.


                                       13



COMPANY POLICY ON QUALIFYING COMPENSATION

     We have reviewed the applicability of Section 162(m) of the Internal
Revenue Code of 1986, as amended, which disallows a tax deduction for
compensation to an executive officer in excess of $1.0 million per year. We do
not anticipate that compensation subject to this threshold will be paid to any
executive in the foreseeable future.

     We intend to periodically review the potential consequences of Section
162(m) and may in the future structure the performance-based portion of our
executive officer compensation to comply with certain exemptions provided in
Section 162(m).

     The foregoing report on executive compensation is provided by the following
non-employee directors, who constituted the Compensation Committee during 2000:

          MARK R. MULVOY                         STEPHEN R. PATCHIN



                                       14



                             AUDIT COMMITTEE REPORT

     The Audit Committee of the Board of Directors oversees the Company's
financial reporting process on behalf of the Board of Directors and operates
under a written charter adopted by the Board of Directors, a copy of which is
attached to this Proxy Statement as APPENDIX A. Each of the Audit Committee
members satisfies the definition of independent director as established in the
NASDAQ Stock Exchange Listing Standards.

     Management has the primary responsibility for the financial statements and
the reporting process including the systems of internal controls. In fulfilling
its oversight responsibilities, the committee reviewed the audited financial
statements in the Annual Report with management including a discussion of the
quality, not just the acceptability, of the accounting principles, the
reasonableness of significant judgments, and the clarity of disclosures in the
financial statements.

     The committee reviewed with the independent auditors, who are responsible
for expressing an opinion on the conformity of those audited financial
statements with generally accepted accounting principles, their judgments as to
the quality, not just the acceptability, of the Company's accounting principles
and such other matters as are required to be discussed with the committee under
generally accepted auditing standards. In addition, the committee has discussed
with the independent auditors the auditor's independence from management and the
Company, including the matters in the written disclosures required by the
Independence Standards Board, which included the auditors' non-audit related tax
work.

     The committee discussed with the Company's independent auditors the overall
scope and plans for their respective audits. The committee meets with the
independent auditors, with and without management present, to discuss the
results of their examinations, their evaluations of the Company's internal
controls and the overall quality of the Company's financial reporting. The
committee held three meetings during the fiscal year 2000.

     In reliance on the reviews and discussions referred to above, the Audit
Committee recommended to the Board of Directors (and the Board has approved)
that the audited financial statements be included in the Annual Report on Form
10-K for the fiscal year ended December 31, 2000 for filing with the Securities
and Exchange Commission. The committee and the Board have also recommended the
selection of the Company's independent auditors.

             PAUL F. BROWN, JR.                   ROBERT F. MACNALLY

In accordance with the rules of the Securities and Exchange Commission, the
foregoing information, which is required by paragraphs (a) and (b) of Regulation
S-K Item 306, shall not be deemed to be "soliciting material" or to be "filed"
with the Commission or subject to the Commission's Regulation 14A, other than as
provided in the Item, or to the liabilities of Section 18 of the Securities
Exchange Act of 1934, except to the extent that the Company specifically
requests that the information be treated as soliciting material or specifically
incorporates it by reference into a document filed under the Securities Act of
1933, or the Securities Exchange Act of 1934.



                                       15


                                PERFORMANCE GRAPH

     The following performance graph compares the performance of Adams Golf
common stock to the Standard and Poor's Small Cap 600 index and an industry peer
group, selected in good faith, for the period from July 10, 1998, the first day
of trading for the Company's shares, through December 31, 2000. The graph
assumes that the value of the investment in the Company's common stock and each
index was $100 at July 10, 1998 and that all dividends were reinvested. The
Company has paid no dividends. Performance data is provided for the last trading
day closest to year end for each 1998, 1999 and 2000.

                     COMPARISON OF CUMULATIVE TOTAL RETURNS
[GRAPH]



                                     JULY 10,        DECEMBER          DECEMBER         DECEMBER
COMPANY                                1998            1998              1999             2000
- --------------------------------    -----------    --------------    -------------     ------------
                                                                           
 Adams Golf, Inc.                          $100               $26             $ 10             $  3
 S&P Small Cap 600                          100                93              105              117
 Peer Group (1)                             100                51               88               94


- --------------

(1) Peer group consists of Callaway Golf Company, Aldila, Inc. and Coastcast
Corp.


The peer group included in the Company's 2000 Proxy Statement included TearDrop
Golf Company, which declared bankruptcy and ceased trading in December 2000. A
comparison of total return performance for the peer group disclosed above with
the peer group previously presented would have shown no material difference in
the total returns reported for 1998 and $86 versus $88 in total returns for the
period ended December 1999.


                                       16



                                     ITEM 2.
                  RATIFICATION OF KPMG AS INDEPENDENT AUDITORS

     Our Board of Directors, upon recommendation of the Audit Committee, has
appointed KPMG as independent auditors to examine our consolidated financial
statements for the fiscal year ending December 31, 2001 and to render other
professional services as required.

     We are submitting the appointment of KPMG to stockholders to obtain your
ratification. KPMG has served as our independent auditors since 1997.
Representatives of KPMG will be present at the meeting, will have the
opportunity to make a statement if they desire to do so, and are expected to be
available to respond to questions.

     We recommend a vote FOR the ratification of KPMG as our independent
auditors for the current fiscal year.


                                       17



                   ANNUAL MEETING ADVANCE NOTICE REQUIREMENTS

          Our By-laws provide that stockholder proposals and director
nominations by stockholders may be made in compliance with certain advance
notice, informational and other applicable requirements. With respect to
stockholder proposals (concerning matters other than the nomination of
directors), the individual submitting the proposal must file a written notice
with the secretary of Adams Golf at 2801 E. Plano Parkway, Plano, Texas 75074
setting forth certain information about the stockholder and all persons acting
in concert with him or her, including the following information:

   -     a brief description of the business desired to be brought before the
         meeting and the reasons for conducting such business at the Annual
         Meeting;

   -     the names and addresses of the supporting stockholders;

   -     the class and number of shares of our stock that are beneficially owned
         by such persons; and

   -     any material interest of such persons in the matter presented.

The notice must be delivered to the secretary (1) at least 90 days before any
scheduled meeting or (2) if less than 100 days notice or prior public
disclosure of the meeting is given, by the close of business on the 10th day
following the giving of notice or the date public disclosure was made,
whichever is earlier.

         A stockholder may recommend a nominee to become a director of Adams
Golf by giving the secretary (at the address set forth above) a written notice
setting forth certain information, including:

         -        the name, age, business and residence address of the person
                  intended to be nominated;

         -        a representation that the nominating stockholder is in fact a
                  holder of record of Adams Golf common stock entitled to vote
                  at the meeting and that he or she intends to be presentat the
                  meeting to nominate the person specified;

         -        a description of all arrangements between the nominating
                  stockholder, the nominee and other persons concerning the
                  nomination;

         -        any other information about the nominee that must be disclosed
                  in the proxy solicitations under Rule 14(a) of the Securities
                  Exchange Act of 1934; and

         -        the nominee's written consent to serve, if elected.

         Such nominations must be made pursuant to the same advance notice
requirements for stockholder proposals set forth in the preceding paragraph.
Adams Golf's annual meetings are traditionally held on the first Wednesday of
May of each year. Accordingly, our 2002 Annual Meeting of Stockholders is
currently scheduled for May 1, 2002. Copies of our By-laws are available upon
written request made to the secretary of Adams Golf at the above address. The
requirements described above do not supersede the requirements or conditions
established by the Securities and Exchange Commission for stockholder proposals
to be included in Adams Golf's proxy materials for a meeting of stockholders.
The Chairman of the meeting may refuse to bring before a meeting any business
not brought in compliance with applicable law and our By-laws.


                                       18


                                     ANNEX A

                                ADAMS GOLF, INC.
                    AUDIT COMMITTEE OF THE BOARD OF DIRECTORS
                                     CHARTER

I.    Audit Committee Purpose.
     The Audit Committee is appointed by the Board of Directors to assist the
Board in fulfilling its oversight responsibilities. The Audit Committee's
primary duties and responsibilities are to:

         -        Make recommendations to the full Board of Directors with
                  respect to the Company's independent auditors:

         -        Meet periodically with our independent auditors to review the
                  general scope of audit coverage;

         -        Monitor the Company's policies and procedures designed to
                  avoid improper conflicts of interests;

         -        Monitor the integrity of the Company's financial reporting
                  process and systems of internal controls regarding finance,
                  accounting and legal compliance;

         -        Monitor the independence and performance of the Company's
                  independent auditors; and

         -        Provide an avenue of communication among the independent
                  auditors, management, and the Board of Directors.

      The Audit Committee has the authority to conduct any investigation
appropriate to fulfilling its responsibilities, and it shall at all times have
direct access to the independent auditors as well as anyone in the Company. The
Audit Committee has the ability to retain, at the Company's expense, special
legal, accounting, or other consultants or experts it deems necessary in the
performance of its duties.

II. Audit Committee Composition and Meetings.

      The Audit Committee and its members shall meet the requirements of the
rules of the National Association of Securities Dealers, Inc. and The Nasdaq
Stock Market, Inc. On or prior to June 14, 2001, the Audit Committee shall be
comprised of three or more directors as determined by the Board, each of whom
shall be independent, non-executive directors, free from any relationship that
would interfere with the exercise of his or her independent judgment. All
members of the Committee shall have a basic understanding of finance and
accounting and be able to read and understand fundamental financial statements,
and at least one member of the Committee shall have accounting or related
financial management expertise.

      Audit Committee members shall be appointed by the Board of Directors. If
an Audit Committee Chair is not designated or present, the members of the
Committee may designate a Chair by majority vote of the Committee membership.

                                      19



     The Audit Committee shall meet at least three times annually, or more
frequently as circumstances dictate. The Audit Committee Chair shall prepare
and/or approve an agenda in advance of each meeting. The Committee should meet
privately at least annually with management, the independent auditors, and as a
committee to discuss any matters that the Committee or each of these groups
believe should be discussed. In addition, the Committee, or at least its Chair,
should communicate with management and the independent auditors quarterly to
review the Company's financial statements and significant findings based upon
the auditors' limited review procedures.

III.    Audit Committee Responsibilities and Duties.

Review Procedures

1. Review and reassess the adequacy of this Charter at least annually. Submit
the Charter to the Board of Directors for approval and have the document
published at least every three years in accordance with SEC regulations.

2. Review the Company's annual audited financial statements prior to filing or
distribution. Review should include discussion with management and independent
auditors of significant issues regarding accounting principles, practices, and
judgments.

3. In consultation with management, the independent auditors should consider the
integrity of the Company's financial reporting processes and controls. Discuss
significant financial risk exposures and the steps management has taken to
monitor, control, and report such exposures. Review significant findings
prepared by the independent auditors together with management's responses.

4. Review with financial management and the independent auditors the Company's
quarterly and annual financial results prior to the release of earnings and/or
prior to filing or distribution of the Company's financial statements. Discuss
any significant changes to the Company's accounting principles and any items
required to be communicated by the independent auditors in accordance with SAS
61 (see Item 9). The Chair of the Committee may represent the entire Audit
Committee for purposes of this review.

Independent Auditors

5. The independent auditors are ultimately accountable to the Audit Committee
and the Board of Directors. The Audit Committee shall review the independence
and performance of the auditors and annually recommend to the Board of Directors
the appointment of the independent auditors or approve any discharge of auditors
when circumstances warrant.

6. Approve the fees and other significant compensation to be paid to the
independent auditors.

7. On an annual basis, the Committee should review and discuss with the
independent auditors all significant relationships they have with the Company
that could impair the auditors' independence.

                                     20



8. Review the independent auditors audit plan; discuss scope, staffing,
locations, reliance upon management, and general audit approach.

9. Prior to releasing the year-end earnings, discuss the results of the audit
with the independent auditors. Discuss certain matters required to be
communicated to audit committees in accordance with AICPA SAS 61.

10. Consider the independent auditors' judgments about the quality and
appropriateness of the Company's accounting principles as applied in its
financial reporting.

11. Obtain from the independent auditor assurance that Section 10A of the
Securities Exchange Act of 1934 has not been implicated.

Internal Audit Department and Legal Compliance

12. Review the budget, plan, changes in plan, activities, organizational
structure, and qualifications of the internal audit department, as needed.

13. Review the appointment, performance, and replacement of the senior
internal audit executive.

14. On at least an annual basis, review with the Company's counsel, any legal
matters that could have a significant impact on the organization's financial
statements, the Company's compliance with applicable laws and regulations, and
inquiries received from regulators or governmental agencies.

Other Audit Committee Responsibilities

15. Annually prepare a report to shareholders as required by the Securities and
Exchange Commission. The report should be included in the Company's annual proxy
statement.

16. Perform any other activities consistent with this Charter, the Company's
by-laws, and governing law, as the Committee or the Board deems necessary or
appropriate.

17. Maintain minutes of meetings and periodically report to the Board of
Directors on significant results of the foregoing activities.

While the Audit Committee has the responsibilities and powers set forth in this
Charter, it is not the duty of the Audit Committee to plan or conduct audits or
to determine that the Company's financial statements are complete and accurate
and are in accordance with generally accepted accounting principles. These are
the responsibilities of management and the independent auditor. Nor is it the
duty of the Audit Committee to conduct investigations, to resolve disagreements,
if any, between management and the independent auditor or to assure compliance
with laws and regulations.

Date Adopted:  June 12, 2000

                                      21



                                     [LOGO]
                             2801 East Plano Parkway
                               Plano, Texas 75074
                                 (972) 673-9000




            Directions to Adams Golf's Annual Meeting of Stockholders

FROM DFW AIRPORT: Proceed to North exit from terminal. After the tollbooth, stay
left to enter Hwy. 121 North. Stay right on Hwy. 121 for a short distance to
Hwy. 635 East exit. Follow Hwy. 635 eastward to Hwy. I-75 North. Keep far left
on Hwy. 635 for the I-75 exit ramp. Follow I-75 north approximately six miles to
the Plano Parkway exit. Turn right on Plano Parkway and follow approximately two
miles through the Jupiter Road intersection. Adams Golf is located on the left
(north) side of Plano Parkway.

FROM LOVE FIELD: Exit Love Field and turn left on Mockingbird Lane. Proceed to
North Dallas Tollway, go left (north) to the Hwy. 635 exit. Follow Hwy. 635
eastward to Hwy. I-75 North. Keep far left on Hwy. 635 for the I-75 exit ramp.
Follow I-75 north approximately six miles to the Plano Parkway exit. Turn right
on Plano Parkway and follow approximately two miles through the Jupiter Road
intersection. Adams Golf is located on the left (north) side of Plano Parkway.




Advertising Statement:
[Photograph of golf clubs]
GRAPHITE DISTANCE.
STEEL ACCURACY.
THE BEST OF BOTH
WORLDS IN EVERY SHOT.

Tight Lies-Registered Trademark- is the first and only complete line of clubs
with the multi-material shaft advantage. Contact an Adams Golf retailer or
pro today and experience the "best of both worlds" in every shot you take.

[LOGO]
STRAIGHTER IS BETTER


                             DETACH PROXY CARD HERE
- -------------------------------------------------------------------------------

    /     /

THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" ITEMS 1 AND 2.

                                                                              
1. Election of Directors     FOR all nominees / / WITHHOLD AUTHORITY to vote      / /   EXCEPTIONS / /
                             listed below         for all nominees listed below


Nominees: B.H. (Barney) Adams, Paul F. Brown, Jr. and Mark R. Mulvoy

(INSTRUCTIONS: TO WITHHOLD AUTHORITY TO VOTE FOR ANY INDIVIDUAL NOMINEE, MARK
THE "EXCEPTIONS" BOX AND WRITE THAT NOMINEE'S NAME IN THE SPACE PROVIDED
BELOW.)
- ------------------------------------------------------------------------------

                                     
2. Directors' Proposal - Ratify the     In their discretion, the proxies are
   appointment of KPMG LLP as the       authorized to vote upon such other
   Company's independent auditors       matters as may properly come before
   for 2001.                            the meeting or any adjournment thereof.


FOR / /  AGAINST / / ABSTAIN / /


                I have included comments, or  / /   I plan to attend the / /
                included a change of address.       Annual Meeting.

                        I do not wish to receive an Annual Report / /
                        for this account, at this address.

                                    Please sign exactly as name or names
                                    appear on this proxy. When signing as
                                    attorney, executor, administrator,
                                    trustee, custodian, guardian or
                                    corporate officer, give full title. If
                                    more than one trustee, all should
                                    sign.

                                    Dated:                            , 2001
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                                           Signature of Stockholder

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MARK, SIGN, DATE AND RETURN THE PROXY CARD      VOTES MUST BE INDICATED / /
PROMPTLY USING THE ENCLOSED ENVELOPE            ( ) IN BLACK OR BLUE INK.

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              PLEASE DETACH HERE
YOU MUST DETACH THIS PORTION OF THE PROXY CARD
BEFORE RETURNING IT IN THE ENCLOSED ENVELOPE
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                                ADAMS GOLF, INC.
                           PROXY/VOTING INSTRUCTION CARD

THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS OF ADAMS GOLF, INC.
                    FOR THE ANNUAL MEETING ON MAY 2, 2001

   The undersigned appoints B.H. Adams, Oliver G. Brewer III and Russell L.
Fleischer, and each of them, with full power of substitution in each, the
proxies of the undersigned, to represent the undersigned and vote all shares
of Adams Golf, Inc. Common Stock which the undersigned may be entitled to
vote at the Annual Meeting of Stockholders to be held on May 2, 2001, and at
any adjournment or postponement thereof, as indicated on the reverse side.

   This proxy, when properly executed, will be voted in the manner directed
herein by the undersigned stockholder. If no direction is given, this proxy
will be voted FOR proposals 1 and 2.

Comments:
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If you have written in the above space, please mark the comments notification
box on the reverse side.

(Continued and to be signed and dated on the reverse side).