FOR IMMEDIATE RELEASE Approved by: Olga L. Conley Chief Financial Officer (617) 376-4300 URL: http://www.jjill.com Contact: Investor Relations: Suzanne Rosenberg/ Priya Akhoury Press: Michael McMullan/ Kate Talbot Morgen-Walke Associates, Inc. (212) 850-5600 THE J. JILL GROUP REPORTS FIRST QUARTER RESULTS NET SALES INCREASE BY 30.3% -- NET INCOME INCREASES BY 47.1% QUINCY, MA, MAY 2, 2001 - THE J. JILL GROUP, INC. (NASDAQ: JILL) today reported financial results for the first quarter ended March 31, 2001. Net sales for the first quarter increased by 30.3% to $63.3 million from $48.6 million reported in the prior year. Operating income for the quarter totaled $1.6 million, representing a 21.9% increase over last year's $1.3 million. Net income for the period increased by 47.1% to $796,000 from $541,000 reported in the comparable period last year. Despite the 10.2% increase in weighted average shares outstanding resulting from the company's recently completed private placement, earnings per share increased to $0.07 per diluted share in the first quarter of 2001 compared to $0.05 per diluted share in the first quarter of 2000. All fiscal 2000 numbers have been restated to comply with the provisions of the Securities and Exchange Commission's Staff Accounting Bulletin No. 101 "REVENUE RECOGNITION IN FINANCIAL STATEMENTS." Please refer to the attached schedule which restates all four quarters of fiscal 2000. Gordon R. Cooke, President and Chief Executive Officer, commented, "We are pleased to have achieved a 30% sales increase accompanied by a 47% increase in net income for the first quarter of 2001 in a very difficult retail and economic environment. These results were achieved even as we continued to make significant investments in our retail store roll-out and enhanced our e-commerce channel of distribution." "Since the beginning of the year we have opened 6 new retail stores, located in Boston, Los Angeles, Tucson, Denver, San Francisco and St. Louis, bringing our total number of stores to 28. We have already committed to seventeen additional store locations for 2001 and we anticipate having a total of 47 to 52 stores open by year-end. Sales in our retail channel grew tenfold, with retail now representing 17% of our total volume versus 2% last year. J. Jill direct channel sales increased by 13% to $53.0 million as a result of improved fulfillment. Catalog circulation and productivity per catalog mailed were both virtually equal to last year. Within the direct channel, sales through our e-commerce web site totaled $12.4 million, or 23% of total direct channel volume, as compared to $6.0 million or 12% a year ago," continued Mr. Cooke. - more - Page: 2 Gross margin for the first quarter of 2001 improved to 30.2% compared to 29.7% for the first quarter of 2000, primarily as a result of productivity improvements achieved in J. Jill's operations and fulfillment facility, as well as the leveraging of fixed costs. These improvements were offset by factors affecting the company's retail segment and its growing contribution to the company's overall results. The first three months of the year traditionally involve a high level of promotional activity for retailers, and the company's retail stores are no exception. Additionally, gross margins tend to be lower for J. Jill's retail channel than its direct channel because retail does not benefit from offsetting some of its fulfillment costs via postage and handling income. First quarter selling, general and administrative expenses as a percentage of net sales rose slightly to 27.7% this year from 27.0% last year. This increase once again reflects the growth of the retail segment and the fact that the first three months of the year typically represent the weakest period of the year for the retail industry. Looking forward, assuming the economic environment does not deteriorate further, the company is maintaining its 2001 fiscal year targets previously announced on October 31, 2000. More specifically, for the second quarter of fiscal 2001 the J. Jill Group is targeting net sales to be between $64 and $65 million and earnings per diluted share to range between $0.16 and $0.18, including a projected 17% dilution from the private placement. These are J. Jill's targets, not predictions of actual performance. Historically, J. Jill's performance has deviated, often materially, from its targets. These statements do not include the potential of any business risks, opportunities or developments that may occur after May 2, 2001. J. Jill does not expect to report on its progress during the quarter, or comment on it to analysts or investors, until after it has closed the books on the quarter and appropriately disclosed the results. Regarding the J. Jill Group's future financial performance, Mr. Cooke commented, "When we last touched on this topic in February, I indicated that the most recently mailed catalog showed evidence of a slowdown in customer demand. I also pointed out that it would be premature to draw any conclusions from these early results. Since then, subsequent catalog mailings have shown better response rates and, while not robust, the overall tone of our business is relatively healthy, particularly in light of the difficult economic environment." "We are enthusiastic about our future. We believe that our multiple distribution channel strategy is right not only for the J. Jill Group, but also for our customers. Importantly, we believe our core J. Jill brand is still in its infancy with tremendous future potential. We have an experienced management team and the infrastructure in place to support a much larger business. The capital infusion from the recently completed private placement should give us the financial firepower to execute our promising growth strategy. J. Jill is a company with a powerful brand, a focused strategy, a tremendous opportunity, dedicated people and ample financial resources," concluded Mr. Cooke. The J. Jill Group's conference call to discuss first quarter earnings will be broadcast live today at 10:00 a.m. Eastern Time at www.vcall.com and www.jjillgroup.com, and will be archived online within one hour of the completion of the conference call. This archive will be available for 48 hours. The J. Jill Group is a leading retailer of high quality women's apparel, accessories and footwear. The company currently markets its products through its retail stores, catalogs, and e-commerce website. J. Jill is designed to appeal to active, affluent women age 35 and older. - more - Page: 3 THIS PRESS RELEASE CONTAINS CERTAIN FORWARD-LOOKING STATEMENTS WITHIN THE MEANING OF THE "SAFE HARBOR" PROVISIONS OF THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995. VARIOUS FACTORS COULD CAUSE THE RESULTS OF THE J. JILL GROUP TO BE MATERIALLY DIFFERENT FROM ANY FUTURE RESULTS EXPRESSED OR IMPLIED BY SUCH FORWARD-LOOKING STATEMENTS. SUCH FACTORS INCLUDE, BUT ARE NOT LIMITED TO, THE FOLLOWING: THE CONTINUED SUCCESS OR POSSIBLE FUTURE FAILURE OF THE RETAIL STORE INITIATIVE; THE ABILITY OF J. JILL TO EFFECTIVELY MANAGE ITS OPERATIONS AND GROWTH IN A MULTIPLE DISTRIBUTION CHANNEL ENVIRONMENT; SIGNIFICANT CHANGES IN CUSTOMER ACCEPTANCE OF J. JILL'S PRODUCT OFFERINGS; CHANGES IN COMPETITION IN THE APPAREL INDUSTRY; CHANGES IN CONSUMER SPENDING, FASHION TRENDS AND CONSUMER PREFERENCES; CHANGES IN, OR THE FAILURE TO COMPLY WITH, FEDERAL AND STATE TAX AND OTHER GOVERNMENT REGULATIONS; THE CUSTOMARY RISKS OF PURCHASING MERCHANDISE ABROAD, INCLUDING LONGER LEAD TIMES, HIGHER INITIAL PURCHASE COMMITMENTS AND FOREIGN CURRENCY FLUCTUATIONS; POSSIBLE FUTURE INCREASES IN EXPENSES AND LABOR AND EMPLOYEE BENEFIT COSTS; THE ABILITY OF J. JILL TO ATTRACT AND RETAIN QUALIFIED PERSONNEL; BUSINESS ABILITIES AND JUDGMENT OF MANAGEMENT; THE EXISTENCE OR ABSENCE OF BRAND AWARENESS; THE EXISTENCE OR ABSENCE OF PUBLICITY, ADVERTISING AND PROMOTIONAL EFFORTS; THE SUCCESS OR FAILURE OF OPERATING INITIATIVES; THE MIX OF J. JILL'S SALES BETWEEN FULL PRICE AND LIQUIDATION MERCHANDISE; GENERAL ECONOMIC AND BUSINESS CONDITIONS AND OTHER FACTORS, INCLUDING THOSE DETAILED FROM TIME TO TIME IN J. JILL'S SEC REPORTS, INCLUDING ITS ANNUAL REPORT ON FORM 10-K FILED ON MARCH 29, 2001 J. JILL DISCLAIMS ANY INTENT OR OBLIGATION TO UPDATE THESE FORWARD-LOOKING STATEMENTS. (TABLES TO FOLLOW) Page: 4 THE J. JILL GROUP CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS - -------------------------------------------------------------------------------- THREE MONTHS ENDED ---------------------------------- MARCH 31, MARCH 25, IN THOUSANDS, EXCEPT PER SHARE DATA -- UNAUDITED 2001 2000 - ------------------------------------------------ ------------ ----------- (RESTATED) Net sales $63,332 $48,591 Cost of products and merchandising 44,195 34,147 - --------------------------------------------------------------------------------------------------------------- Gross margin 19,137 14,444 Selling, general and administrative expenses 17,542 13,136 - --------------------------------------------------------------------------------------------------------------- Operating income 1,595 1,308 Interest, net 223 285 Income tax provision 576 417 - --------------------------------------------------------------------------------------------------------------- Income before cumulative effect 796 606 Cumulative effect of accounting change, net of tax -- (65) - --------------------------------------------------------------------------------------------------------------- Net income $796 $541 =============================================================================================================== EARNINGS PER SHARE: Basic $0.07 $0.05 Diluted $0.07 $0.05 - --------------------------------------------------------------------------------------------------------------- WEIGHTED AVERAGE SHARES OUTSTANDING: Basic 11,265 10,006 Diluted 12,017 10,193 =============================================================================================================== THE J. JILL GROUP NET SALES SUMMARY - -------------------------------------------------------------------------------- THREE MONTHS ENDED ---------------------------------- MARCH 31, MARCH 25, IN THOUSANDS -- UNAUDITED 2001 2000 - ------------------------- ------------ ------------ (RESTATED) J. Jill direct $52,965 $46,854 J. Jill retail 10,787 1,001 - --------------------------------------------------------------------------------------------------------------- J. Jill total 63,752 47,855 - --------------------------------------------------------------------------------------------------------------- Nicole Summers 17 995 Other (437) (259) - --------------------------------------------------------------------------------------------------------------- Total company net sales $63,332 $48,591 =============================================================================================================== Page:5 THE J. JILL GROUP CONDENSED CONSOLIDATED BALANCE SHEETS - -------------------------------------------------------------------------------- MARCH 31, MARCH 25, IN THOUSANDS -- UNAUDITED 2001 2000 - ------------------------- ----------- ---------- (RESTATED) ASSETS: Cash and cash equivalents $26,344 $4,418 Assets held for sale -- 2,313 Inventory 42,992 20,750 Prepaid catalog expenses 4,234 4,593 Deferred income taxes 7,628 10,177 Other current assets 6,636 2,656 - --------------------------------------------------------------------------------------------------------------- Total current assets 87,834 44,907 - --------------------------------------------------------------------------------------------------------------- Property and equipment 68,603 49,124 Deferred income taxes 1,431 2,623 Other non-current assets 1,789 1,749 - --------------------------------------------------------------------------------------------------------------- Total assets $159,657 $98,403 =============================================================================================================== LIABILITIES AND STOCKHOLDERS' EQUITY: Accounts payable and accrued expenses $31,754 $20,001 Current portion of long-term debt 6,863 3,107 - --------------------------------------------------------------------------------------------------------------- Total current liabilities 38,617 23,108 - --------------------------------------------------------------------------------------------------------------- Long-term debt 16,851 18,683 Other non-current liabilities 5,445 150 - --------------------------------------------------------------------------------------------------------------- Total liabilities 60,913 41,941 - --------------------------------------------------------------------------------------------------------------- Capital stock 92,326 63,058 Accumulated earnings (deficit) 6,418 (6,596) - --------------------------------------------------------------------------------------------------------------- Total liabilities and stockholders' equity $159,657 $98,403 =============================================================================================================== Page: 6 THE J. JILL GROUP CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS - -------------------------------------------------------------------------------- THREE MONTHS ENDED --------------------------------- MARCH 31, MARCH 25, IN THOUSANDS -- UNAUDITED 2001 2000 - ------------------------- ------------ ----------- (RESTATED) Cash flows provided by operating activities: Net income $796 $541 Depreciation and amortization 1,884 1,134 Deferred income taxes 98 348 Changes in assets and liabilities (2,734) 662 - --------------------------------------------------------------------------------------------------------------- Net cash provided by operating activities 44 2,685 Cash flows used in investing activities: (Increase) decrease in cash held in escrow (181) 32 Additions to property and equipment (6,148) (3,413) - --------------------------------------------------------------------------------------------------------------- Net cash used in investing activities (6,329) (3,381) Cash flows provided by (used in) financing activities: Borrowings under (payments of) debt 2,329 (445) Proceeds from stock transactions 28,706 59 - --------------------------------------------------------------------------------------------------------------- Net cash provided by (used in) financing activities 31,035 (386) Net increase (decrease) in cash and cash equivalents 24,750 (1,082) Cash and cash equivalents at: Beginning of period 1,594 5,500 - --------------------------------------------------------------------------------------------------------------- End of period $26,344 $4,418 =============================================================================================================== Page: 7 THE J. JILL GROUP RESTATED (SAB 101) FISCAL 2000 STATEMENT OF OPERATIONS BY QUARTER - -------------------------------------------------------------------------------- FIRST QTR SECOND QTR THIRD QTR FOURTH QTR FISCAL IN THOUSANDS, EXCEPT PER SHARE DATA - UNAUDITED 2000 2000 2000 2000 2000 - ----------------------------------------------- ---------------------------------------------------------------------- Net sales $48,591 $51,494 $57,852 $88,372 $246,309 Cost of products and merchandising 34,147 33,357 36,718 56,597 160,819 - --------------------------------------------------------------------------------------------------------------------------------- Gross margin 14,444 18,137 21,134 31,775 85,490 Selling, general and administrative expenses 13,136 14,362 14,805 19,781 62,084 - --------------------------------------------------------------------------------------------------------------------------------- Operating income 1,308 3,775 6,329 11,994 23,406 Interest, net 285 319 327 456 1,387 Income tax provision 417 1,417 2,516 4,845 9,195 - --------------------------------------------------------------------------------------------------------------------------------- Income before cumulative effect 606 2,039 3,486 6,693 12,824 Cumulative effect of accounting change, net of tax (65) -- -- -- (65) - --------------------------------------------------------------------------------------------------------------------------------- Net income $541 $2,039 $3,486 $6,693 $12,759 ================================================================================================================================= EARNINGS PER SHARE: Basic $0.05 $0.20 $0.35 $0.66 $1.27 Diluted $0.05 $0.20 $0.34 $0.63 $1.23 - --------------------------------------------------------------------------------------------------------------------------------- WEIGHTED AVERAGE SHARES OUTSTANDING: Basic 10,006 10,013 10,037 10,065 10,031 Diluted 10,193 10,251 10,401 10,612 10,388 - --------------------------------------------------------------------------------------------------------------------------------- THE J. JILL GROUP NET SALES SUMMARY - -------------------------------------------------------------------------------- FIRST QTR SECOND QTR THIRD QTR FOURTH QTR FISCAL IN THOUSANDS - UNAUDITED 2000 2000 2000 2000 2000 - ------------------------ ---------------------------------------------------------------------- J. Jill direct $46,854 $47,843 $51,128 $72,095 $217,920 J. Jill retail 1,001 3,579 6,955 16,773 28,308 - --------------------------------------------------------------------------------------------------------------------------------- J. Jill total 47,855 51,422 58,083 88,868 246,228 - --------------------------------------------------------------------------------------------------------------------------------- Nicole Summers 995 321 67 141 1,524 Other (259) (249) (298) (637) (1,443) - --------------------------------------------------------------------------------------------------------------------------------- Total company net sales $48,591 $51,494 $57,852 $88,372 $246,309 ================================================================================================================================= Page: 8 THE J. JILL GROUP OPENING STORE LISTING LOCATION DATE - -------------------------------------------------------------------------------------------------------------------- Natick Mall Boston, MA Nov-99 Providence Place Providence, RI Dec-99 Water Tower Chicago, IL Apr-00 Mall of America Minneapolis, MN Apr-00 Pacific Place Seattle, WA Apr-00 The Westchester White Plains, NY May-00 Tysons Corner McLean, VA Jun-00 Flatiron Crossing Denver, CO Aug-00 Galleria @ Roseville Sacramento, CA Aug-00 Ridgedale Center Minneapolis, MN Aug-00 Old Orchard Chicago, IL Sep-00 Pioneer Place Portland, OR Sep-00 Southpark Mall Charlotte, NC Sep-00 Walt Whitman Long Island, NY Oct-00 Sommerset Collection Detroit, MI Oct-00 Riverchase Galleria Birmingham, AL Oct-00 Main Place Santa Ana, CA Oct-00 Walden Galleria Buffalo, NY Nov-00 Town Center Boca Raton Boca Raton, FL Nov-00 Perimeter Mall Atlanta, GA Nov-00 South Shore Plaza Boston, MA Nov-00 Crabtree Valley Raleigh, NC Nov-00 Burlington Mall Boston, MA Feb-01 Topanga Plaza Los Angeles, CA Mar-01 Tucson Mall Tucson, AZ Apr-01 Cherry Creek Mall Denver, CO Apr-01 San Francisco Center San Francisco, CA Apr-01 Plaza Frontenac St. Louis, MO Apr-01 PROPOSED ADDITIONAL FISCAL 2001 LOCATIONS: Glendale Galleria Los Angeles, CA 2Q01 Freehold Mall Freehold, NJ 2Q01 Willowbrook Mall Willowbrook, NJ 3Q01 Saddle Creek Germantown, TN 3Q01 The Shops @ Willowbend Dallas, TX 3Q01 Bellevue Square Bellevue, WA 3Q01 Kierland Commons Scottsdale, AZ 3Q01 Paseo Colorado Pasadena, CA 3Q01 Country Club Plaza Kansas City, MO 3Q01 Mall @ Green Hills Nashville, TN 3Q01 Prudential Center Boston, MA 3Q01 Ross Park Mall Pittsburgh, PA 3Q01 The Gateway Salt Lake City, UT 4Q01 Sherman Oaks Fashion Square Los Angeles, CA 4Q01 Chandler Fashion Center Chandler, AZ 4Q01 Polaris Fashion Place Columbus, OH 4Q01 Aspen Grove Denver, CO 4Q01 # # #