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                                                                    EXHIBIT 3.11

                CERTIFICATE OF INCORPORATION OF TAYLOR PUBLISHING
    COMPANY WITH ALL AMENDMENTS (f/k/a TAYLOR PUBLISHING COMPANY OF DELAWARE)

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                          CERTIFICATE OF INCORPORATION

                                       OF

                      TAYLOR PUBLISHING COMPANY OF DELAWARE

          We, the undersigned, for the purpose of associating to establish a
corporation for the transaction of the business and the promotion and conduct of
the objects and purpose hereinafter stated, under the provisions and subject to
the requirements of the laws of the State of Delaware (particularly Chapter 1,
Title 8 of the Delaware Code and the acts amendatory thereof and supplemental
thereto, and known as the "General Corporation Law of the State of Delaware"),
do make and file this Certificate of Incorporation in writing and do hereby
certify as follows, to wit:

          FIRST: The name of the Corporation (herein-after called the
Corporation) is

                      TAYLOR PUBLISHING COMPANY OF DELAWARE

          SECOND: The respective names of the County and of the City within the
County in which the principal office of the corporation is to be located in the
State of Delaware are the County of Kent and the City of Dover. The name of the
resident agent of the corporation is The Prentice-Hall Corporation System, Inc.
The street and number of said principal office and the address by street and
number of said resident agent is 229 South State Street, Dover, Delaware.

          THIRD: The nature of the business of the Corporation and the objects
or purposes to be transacted, promoted or carried on by it are as follows:

          (a) To carry on a general printing, engraving, lithographing,
     electrotyping, binding and publishing business in all the branches thereof;

          (b) To carry on and transact business as general merchants, traders,
     merchandisers, shippers, carriers by air, land, or sea, investors,
     managers, consultants,

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     advisers, agents, brokers, factors, licensors, licensees, lessors, lessees,
     buyers, sellers, importers, exporters, dealers, manufacturers, processors,
     or in any other lawful capacity, of tangible and intangible, real, personal
     and mixed property and of enterprises of every class and description; to
     obtain, receive, grant, assign, enter into and negotiate contracts in
     respect of, and generally deal in and with, in any capacity, any and all
     options, franchises, privileges, interests, royalties and rights in respect
     thereof; and to do everything necessary, useful, proper, and convenient, to
     the extent permitted by law, in furtherance of the purposes, business and
     activities of the Corporation;

          (c) To manufacture, purchase, or otherwise acquire, hold, own, sell,
     assign, transfer, lease, exchange, invest in, mortgage, pledge or otherwise
     encumber or dispose of and generally deal and trade in and with, in any
     part of the world, goods, wares, merchandise and property of every kind,
     nature and description.

          (d) To apply for, register, acquire, hold, use, sell, exchange,
     assign, grant, lease or otherwise dispose of letters patent, patent rights,
     copyrights, licenses and privileges, inventions, improvements, processes,
     formulae, trademarks and trade names relating to or useful in connection
     with any business of the Corporation.

          (e) To borrow money and to make and issue promissory notes, bills of
     exchange, bonds, debentures and other obligations and evidences of
     indebtedness of all kinds, whether secured by mortgage, pledge or otherwise
     or unsecured, for money borrowed, or in payment for property purchased or
     acquired, or for any other lawful object, without limit as to amount, but
     only as permitted by law; to confer upon the holders of any bonds,
     debentures, notes or other obligations of the Corporation, secured or
     unsecured, the right to convert the same into classes of stock of any
     series of the Corporation, now or hereafter to be issued, upon such terms
     as shall be fixed by the Board of Directors subject to the provisions
     hereof.

          (f) To have one or more offices, stations, studios, factories, plants,
     warehouses, shops and other like facilities in the State of Delaware, other
     states, the District of Columbia, the territories and possessions of the
     United States and in foreign countries at which to carry on all or any of
     its operations and business.

          (g) To purchase, hold, own, lease, mortgage, pledge, sell, convey or
     otherwise acquire or dispose of real and personal property, rights,
     interests and franchises of every class, kind and description, including
     any or all forms of securities, including shares of stock, bonds,
     debentures, notes, scrip or other obligations or evidences of indebtedness,
     created by corporations, domestic or foreign, associations, firms,
     trustees, syndicates, individuals, governments, provinces, colonies,
     states, districts, territories, municipalities or other political
     divisions, of any government or governments, and to loan money and to take
     notes, open accounts and other similar evidences of debt or security
     therefor.

          (h) To acquire in whole or in part the good will, rights, property and
     assets of all kinds of, and any interest in, any person, firm, association
     or corporation, and to pay for the same in cash, stock, securities, bonds,
     debentures or other evidences of indebtedness of the Corporation or
     otherwise.

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          (i) To purchase, hold, sell and transfer shares of (and options to
     purchase shares of) its own capital stock and its bonds, debentures, notes,
     scrip or other securities or evidences of indebtedness, and to cancel or to
     hold, transfer or reissue the same to such persons, firms, corporations or
     associations and upon such terms and conditions as the Board of Directors
     may in its discretion determine, without offering any thereof on the same
     terms or on any terms to the stockholders then of record or to any class of
     stockholders.

          (j) To become surety for and to guarantee the carrying out or
     performance of contracts of every kind and character and to aid in any
     manner permitted by law any corporation, association or trust estate,
     domestic or foreign, or any firm or individual, in which or in the welfare
     of which the Corporation shall have any direct or indirect interest, and to
     do any acts designed to protect, preserve, improve or enhance the value of
     any property at any time held or controlled by the Corporation, or in which
     it may be at any time directly or indirectly interested, and to promote or
     facilitate the organization and financing of subsidiary companies.

          (k) To enter into all proper arrangements and agreements with any
     government or authority, supreme, municipal, local or otherwise, both
     foreign and domestic, that may be necessary or suitable for the business of
     the Corporation; to obtain from any government or authority, rights,
     privileges, franchises or concessions suitable for the nature of the
     business and the objects or purposes hereinabove stated which the
     Corporation may think desirable to obtain, and to carry out, exercise and
     comply with any such arrangements, agreements, rights, privileges,
     franchises or concessions.

          (l) To execute and deliver general or special powers of attorney to
     individuals, corporations, companies, associations, trusts, partnerships or
     other organizations, as the Board of Directors shall determine.

          (m) To carry out and do all or any of the above objects or purposes in
     any part of the world as principal, agent, contractor, commission merchant,
     consignee, factor or otherwise, and by or through agents, trustees,
     contractors, factors or otherwise, and to do all such other things and to
     carry on any such lawful business as are incidental to or convenient for
     the nature of the business and the objects or purposes for which the
     Corporation is formed, whether such business is similar in nature to the
     objects and powers hereinabove set forth, or otherwise.

          (n) To do any and all things of the kind stated herein and to exercise
     any and all powers which may now or hereafter be lawful for the Corporation
     to exercise under the laws of the State of Delaware or any other laws that
     may now or hereafter be applicable to the Corporation.

          The foregoing provisions of this Article THIRD shall be construed as
objects, purposes and powers, and each as an independent object, purpose and
power. The foregoing enumeration of specific objects, purposes and powers shall
not be held to limit or restrict in any

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manner the objects, purposes and powers of the Corporation, provided, however,
that the Corporation shall not carry on any business or exercise any power in
any state, territory or country which under the laws thereof the Corporation may
not lawfully carry on or exercise.

          FOURTH: The total number of shares of capital stock which the
corporation shall have authority to issue is One Thousand (1,000) shares of
Common Stock of the par value of One Dollar ($1.00) per share.

          Each share of Common Stock shall entitle the holder thereof to have
one (1) vote for the election of directors and upon any other matter presented
to the stockholders at any meeting.

          Each share of stock, issued by the corporation for which the full
consideration has been paid or delivered, shall be deemed fully-paid stock and
non-assessable.

          No holder of any stock of the corporation shall be entitled as of
right to purchase or subscribe for or otherwise acquire any shares of stock of
any class, whether now or hereafter authorized, or any securities or obligations
convertible into, or exchangeable for, or any right, warrant or option to
purchase, any shares of stock of any class which the corporation may at any time
hereafter issue or sell, whether now or hereafter authorized, but any and all
such stock, securities, obligations, rights, warrants and options may, without
any action by the stockholders, be issued and disposed of by the Board of
Directors to such persons, firma, corporations or associations upon such terms
and for such consideration as the Board of Directors in its discretion may from
time to time determine, without first offering any thereof to any class of
stockholders.

          The corporation shall be entitled to treat the person in whose name
any share, right or option is registered as the owner thereof, for all purposes,
and shall not be bound to

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recognize any equitable or other claim to or interest in such shares, rights or
options on the part of any other person, whether or not the corporation shall
have notice thereof, save as may be expressly provided by the laws of the State
of Delaware.

          FIFTH: The minimum amount of capital with which the corporation will
commence business is One Thousand Dollars.

          SIXTH: The names and places of residence of each of the incorporators
are as follows:

                        NAME            PLACE OF RESIDENCE

          Lawrence D. Lavers            171 East 83rd Street,
                                        Apt. 3-F
                                        New York, N.Y.

          Sam S. Miller                 37 East 83rd Street,
                                        New York, N.Y.

          Donald P. Wefer               72 Shadyside Avenue,
                                        Port Washington, N.Y.

          SEVENTH: The corporation is to have perpetual existence.

          EIGHTH: The private property of the stockholders of the corporation
shall not be subject to the payment of corporate debts to any extent whatever.

          NINTH: For the management of the business and for the conduct of the
affairs of the corporation, and in further definition, limitation and regulation
of the powers of the corporation and of its directors and stockholders, it is
further provided:

          1. The number of directors of the corporation shall be as specified in
the By-Laws of the corporation but such number may from time to time be
increased or decreased in such manner as may be prescribed by the By-Laws. In no
event shall the number of directors be less than the minimum number prescribed
by law. The election of directors need not be by ballot. Directors need not be
stockholders.

          2. In furtherance and not in limitation of the powers conferred by the
laws of the State of Delaware, the Board of Directors is expressly authorized
and empowered:

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               (a) To make, alter, amend and repeal By-Laws, subject to the
     power of the stockholders to alter or repeal the By-Laws made by the Board
     of Directors.

               (b) Subject to the applicable provisions of the By-Laws then in
     effect, to determine, from time to time, whether and to what extent and at
     what times and places and under what conditions and regulations the
     accounts and books of the corporation, or any of them, shall be open to the
     inspection of the stockholders; and no stockholder shall have any right to
     inspect any account or book or document of the corporation, except as
     conferred by the laws of the State of Delaware, unless and until authorized
     so to do by resolution of the Board of Directors or of the stockholders of
     the corporation.

               (c) Without the assent or vote of the stockholders, to authorize
     and issue obligations of the corporation, secured or unsecured, to include
     therein such provisions as to redeemability, convertibility or otherwise,
     as the Board of Directors, in its sole discretion, may determine, and to
     authorize the mortgaging or pledging, as security therefor, of any property
     of the corporation, real or personal, including after-acquired property.

               (d) To establish bonus, profit-sharing or other types of
     incentive or compensation plans for the employees (including officers and
     directors) of the corporation and to fix the amount of profits to be
     distributed or shared and to determine the persons to participate in any
     such plans and the amounts of their respective participations.

          In addition to the powers and authorities hereinbefore or by statute
expressly conferred upon it, the Board of Directors may exercise all such powers
and do all such acts and things as may be exercised or done by the corporation,
subject, nevertheless, to the provisions of the laws of the State of Delaware,
of the Certificate of Incorporation and of the By-Laws of the corporation.

          3. Any director or any officer elected or appointed by the
stockholders or by the Board of Directors may be removed at any time in such
manner as shall be provided in the By-Laws of the corporation.

          4. In the absence of fraud, no contract or other transaction between
the corporation and any other corporation, and no act of the corporation, shall
in any way be affected or invalidated by the fact that any of the directors of
the corporation are pecuniarily or otherwise interested in, or are directors or
officers of, such other corporation; and, in the absence of fraud, any director,
individually, or any firm of which any director may be a member, may be a party
to, or may be pecuniarily or otherwise interested in, any contract or
transaction of the corporation; provided, in any case, that the fact that he or
such firm is so interested shall be disclosed or shall have been known to the
Board of Directors or a majority thereof; and any director of the corporation
who is also a director or officer of any such other corporation, or who is also
interested, may be counted in determining the existence of a quorum at any
meeting of the Board of Directors of the corporation which shall authorize any
such contract, act or transaction and may vote thereat to authorize any such
contract, act or transaction, with like force and effect as if he were not such
director or officer of such other corporation, or not so interested.

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          5. Any contract, act or transaction of the corporation or of the
directors may be ratified by a vote of a majority of the shares having voting
powers at any meeting of stock-holders, or at any special meeting called for
such purpose, and such ratification shall, so far as permitted by law and by
this Certificate of Incorporation, be as valid and as binding as though ratified
by every stockholder of the corporation.

          TENTH: From time to time any of the provisions of this Certificate of
Incorporation may be amended, altered or repealed, and other provisions
authorized by the laws the laws of the State of Delaware at the time in force
may be added or inserted in the manner and at the time prescribed by said laws,
and all rights at any time conferred upon the stockholders of the corporation by
this Certificate of Incorporation are granted subject to the provisions of this
Article TENTH.

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          IN WITNESS WHEREOF, we, the undersigned, being all of the
incorporators, do hereby further certify that the facts hereinabove stated are
truly set forth and accordingly have hereunto set our respective hands and
seals.

Dated: New York, N.Y.
       July 10, 1967

                                    /s/ Lawrence D. Lavers                (L.S.)
                                    --------------------------------------

                                    /s/ Sam S. Miller                     (L.S.)
                                    --------------------------------------

                                    /s/ Donald P. Wefer                   (L.S.)
                                    --------------------------------------

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STATE OF NEW YORK   )
                   : ss.:
COUNTY OF NEW YORK )

          BE IT REMEMBERED that personally appeared before me, John V. Monckton,
a Notary Public in and for the County and State aforesaid, Lawrence D. Lavers,
Sam S. Miller and Donald P. Wefer, all the incorporators who signed the
foregoing Certificate of Incorporation, known to me personally to be such, and I
having made known to them and each of them the contents of said Certificate of
Incorporation, they did severally acknowledge the same to be the act and deed of
the signers, respectively, and that the facts therein stated are truly set
forth.

          GIVEN under my hand and seal of office this 10th day of July, 1967.

                                           /s/ John V. Monckton
                                           -------------------------------------
                                                         Notary Public

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                            CERTIFICATE OF AMENDMENT

                                       OF

                          CERTIFICATE OF INCORPORATION

                                       OF

                      TAYLOR PUBLISHING COMPANY OF DELAWARE

      (Pursuant to Section 242 of Title 8, Chapter 1 of the Delaware Code)

          TAYLOR PUBLISHING COMPANY OF DELAWARE, (hereinafter called the
"Corporation") a corporation organized and existing under and by virtue of Title
8, Chapter 1 of the Delaware Code, does hereby certify as follows:

          FIRST: That, upon the unanimous written consent of the holders of all
of the outstanding shares of stock entitled to vote of the above Corporation,
which consent was given pursuant to the provisions of Section 228 of Title 8,
Chapter 1, of the Delaware Code, the following amendment of the Certificate of
Incorporation of the Corporation has been duly adopted in accordance with the
provisions of Section 242 of Title 8, Chapter 1 of the Delaware Code:

          By striking out Article FIRST thereof in its entirety, and by
substituting in lieu thereof a new Article FIRST to read as follows:

          "FIRST: The name of the Corporation (hereinafter called the
'Corporation') is TAYLOR PUBLISHING COMPANY."

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          IN WITNESS WHEREOF, the said TAYLOR PUBLISHING COMPANY OF DELAWARE has
caused this Certificate to be executed by Durand B. Blatz, its President and
Herbert F. Kahler, its Secretary and caused the corporate seal of the
Corporation to be affixed this 14th day of September, 1967.

                                           /s/ Durand B. Blatz
                                           ----------------------------------
                                                         President

                                           /s/ Herbert F. Kahler
                                           ----------------------------------
                                                          Secretary

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STATE OF CONNECTICUT )
                    : ss.:
COUNTY OF NEW YORK  )

          BE IT REMEMBERED that on the 14th day of September, 1967, personally
came before me, the undersigned, a Notary Public, duly authorized to take
acknowledgment of deeds by the laws of the place where the foregoing certificate
was executed, DURAND B. BLATZ and HERBERT F. KAHLER, President and Secretary
respectively of Taylor Publishing Company of Delaware, a corporation of the
State of Delaware, the corporation described in the foregoing certificate, known
to me personally to be such, and they duly executed said certificate before me
and acknowledged the said certificate to be their act and deed and made on
behalf of said corporation, and that the facts stated therein are true.

          GIVEN under my hand and seal of office the day and year aforesaid.

                                           /s/ Kathleen A. Custy
                                           -------------------------------------
                                                          Notary Public