<Page>

                                                                   Exhibit 10.13

                              EMPLOYMENT AGREEMENT

     AGREEMENT made by and between ConAgra, Inc., a Delaware corporation
("Company"), and Bruce Rohde ("Executive") effective as of the 26th day of
August, 1996.

     The Board of Directors of the Company ("Board") has determined that it is
in the best interests of the Company to obtain and retain the services of
Executive and to induce Executive to leave his current position in order to
accept a position with the Company. In order to accomplish this objective, the
Board has caused the Company to enter into this Agreement.

     NOW, THEREFORE, it is agreed as follows:

     1.     Term of Employment. Executive's term of employment under this
            Agreement shall commence on August 26, 1996 ("Effective Date") and
            shall continue in accordance with the terms hereof until a
            termination of Executive's employment.

     2.     Position and Duties.

     2.1    Position. The Company employs Executive as President of the Company.
            The Board has elected Executive as Vice Chairman of the Board and a
            member of the Executive Committee of the Board. Executive shall have
            the customary powers, responsibilities and authorities of presidents
            of corporations of the size, type and nature of the Company.
            Executive's office shall be at the principal executive offices of
            the Company in Omaha, Nebraska.

     2.2    Duties. Executive shall devote his full working time and efforts to
            the performance of the duties outlined above. Executive may,
            consistent with his duties hereunder, engage in charitable and
            community affairs, manage his personal investments and (subject to
            the prior approval of the Board) serve on the board of directors of
            other companies.

     3.     Compensation.

     3.1    Base Salary. The Company shall pay Executive a Base Salary ("Base
            Salary") at the rate of $750,000 per annum. The base salary shall be
            payable in accordance with the ordinary payroll practices of the
            Company. Executive's rate of Base Salary shall be reviewed for
            possible increases by the Board at least annually.

     3.2    Annual Incentive Bonus. Executive shall be entitled to receive an
            annual bonus under the Company's Executive Annual Incentive Plan
            ("Annual Bonus Plan"), or any successor plan subsequently available
            to senior executive officers. Executive's target bonus opportunity
            under the Annual Bonus Plan shall not be less than 80% of
            Executive's Base Salary. The performance goals with respect to such
            target bonus opportunity shall be established annually by the Board
            on a basis consistent with the establishment of such performance
            goals for other senior executive officers of the Company.

     3.3    Long Term Senior Management Incentive Plan. Executive shall
            participant in Company's Long Term Senior Management Incentive Plan
            ("LTSMIP"). Executive shall receive three units in the LTSMIP for
            fiscal year 1997; provided, any payments to Executive for fiscal
            1997 shall be prorated and based on Executive's employment from the
            Effective Date to the end of the fiscal year. Executive's
            participation in the LTSMIP shall increase (i) to four units for
            fiscal year 1998 and (ii) to six units at such time as Executive
            becomes Chief Executive Officer of ConAgra.

                                       57
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                                                       Exhibit 10.13 (continued)

     3.4    Restricted Stock Grant. Pursuant to the Company's 1995 Stock Plan,
            the Human Resources Committee of the Board ("Committee") has granted
            to Executive an award of 100,000 restricted shares of Company common
            stock on the Effective Date. Such shares shall vest at the rate of
            10% on the last day of each fiscal year of the Company, with the
            first 10% vesting on the last day of fiscal 1997.

     3.5    Stock Option Grant. Pursuant to the Company's 1995 Stock Plan, the
            Committee has granted to Executive on the Effective Date options to
            acquire 100,000 shares of Company common stock. The exercise price
            of such options is $43.00 per share, the closing price of the
            Company's common stock on the New York Stock Exchange on the date of
            grant. Such options shall vest and become exercisable at the rate of
            20% per year on the last day of each fiscal year of the Company,
            with the first 20% becoming vested and exercisable on the last day
            of fiscal 1997.

     4.     Other Benefits.

     4.1    Employee Benefit Plans. The Company shall provide Executive with
            coverage under all employee benefit programs, plans and practices,
            in accordance with the terms thereof, which the Company makes
            available to senior executive officers.

     4.2    Pension Credit. At such time as Executive becomes Chief Executive
            Officer of the Company, Executive shall be credited with sufficient
            prior years of service for purposes of determining Executive's
            benefit payable under the Company's supplemental pension and related
            benefit plans so that Executive would have 25 years of service if
            Executive remained employed by the Company until age 65.

     4.3    Directors and Officers Liability Coverage. Executive shall be
            entitled to the same coverage under the Company's directors and
            officers liability insurance policies as is available to senior
            executive officers and directors with the Company. In any event, the
            Company shall indemnify and hold Executive harmless, to the fullest
            extent permitted by the laws of the State of Delaware, from and
            against all costs, charges and expenses (including reasonable
            attorneys' fees) incurred or sustained in connection with any
            action, suit or proceeding to which Executive or his legal
            representatives may be made a party by reason of Executive's being
            or having been a director or officer of the Company or any of its
            affiliates. The provisions of this subparagraph shall survive the
            termination of this Agreement for any reason.

     4.4    Expenses. Executive is authorized to incur reasonable expenses in
            carrying out his duties under this Agreement, including expenses for
            travel and similar items related to such duties. The Company shall
            reimburse Executive for all such expenses upon presentation by
            Executive from time to time of an itemized account of such
            expenditures.

     5.     Termination of Employment. The Company may terminate Executive's
            employment at any time for any reason, and Executive may terminate
            his employment at any time for Good Reason, subject to the terms of
            this Section 5. For purposes of this Section 5, the following terms
            shall have the following meanings:

            (a)  "Cause" shall be limited to (i) action by Executive involving
                 willful malfeasance in connection with his employment having a
                 material adverse effect on the Company, (ii) substantial and
                 continuing refusal by Executive in willful breach of this
                 Agreement to perform the duties ordinarily performed by an
                 executive occupying his position, which refusal has a material
                 adverse effect on the Company, or (iii) Executive being
                 convicted of a felony involving moral turpitude under the laws
                 of the United States or any state.

            (b)  "Good Reason" shall mean (i) the assignment to Executive of
                 duties materially

                                       58
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                                                       Exhibit 10.13 (continued)

                 inconsistent with Executive's position or any removal of
                 Executive from, or failure to elect or reelect Executive to,
                 the position of President of the Company and Vice Chairman of
                 the Board of Directors (or other position as may be agreed to
                 by Executive), except in any case in connection with the
                 termination of Executive's employment for Cause, Permanent
                 Disability, death, or voluntary termination by Executive
                 without Good Reason, (ii) a reduction of Executive's Base
                 Salary or annual target bonus opportunity as in effect on the
                 Effective Date or as the same may be increased from time to
                 time, (iii) any material breach by the Company of any provision
                 of this Agreement, (iv) a requirement that Executive be based
                 at any office or location other than Omaha, Nebraska at any
                 time within four years following the Effective Date or (v) a
                 Change of Control of the Company occurs.

            (c)  "Change of Control" shall have the meaning provided in the
                 Conditional Employment Agreement between the Company and
                 Executive dated of even date herewith.

            (d)  "Permanent Disability" shall mean the permanent disability of
                 Executive as defined under the Company's Long-Term Disability
                 Plan.

     5.1    Termination Upon Death or Permanent Disability. In the event
            Executive's employment with the Company is terminated by reason of
            Executive's death or Permanent Disability (i) all restrictions on
            previously-granted restricted stock awards shall lapse and such
            shares shall become fully vested, (ii) all options previously
            granted to Executive in connection with the LTSMIP shall become
            fully vested and exercisable during the remainder of the term of
            such options, and all then vested options granted in accordance with
            Section 3.5 above shall remain exercisable during the full term of
            such options, (iii) all deferred and other amounts previously
            accrued for the benefit of Executive shall be promptly paid to
            Executive's estate or designated beneficiary (the items in (i), (ii)
            and (iii) above are collectively referred to as the "Accrued
            Benefits"), (iv) Executive and his dependents shall continue to
            participate in the Company's employee benefit plans to the extent
            provided in such plans with respect to the death or Permanent
            Disability of senior executive officers of the Company, (v)
            Executive's Base Salary shall be paid through the month of death or
            Permanent Disability and (vi) Executive shall receive a benefit
            under the Annual Bonus Plan and the LTSMIP prorated for the fiscal
            year during which Executive died or became Permanently Disabled.

     5.2    Termination Without Cause or for Good Reason. If the Company
            terminates the employment of Executive without Cause, or if
            Executive voluntarily terminates employment with Good Reason, (i)
            Executive shall receive all Accrued Benefits, (ii) Executive and his
            dependents shall continue to participate in the Company's medical
            and dental programs for a period of 24 months at no cost to
            Executive, (iii) Executive's Base Salary shall continue for a period
            of 24 months following such termination, and (iv) in the event of a
            termination for Good Reason on account of a Change of Control,
            Executive shall receive the benefits described in the Conditional
            Employment Agreement of even date herewith (reduced to the extent
            the Base Salary benefit in (iii) above is duplicative of a similar
            benefit under such Conditional Employment Agreement).

     5.3    Termination With Cause or Without Good Reason. If the Company
            terminates the employment of Executive with Cause, or if Executive
            voluntarily terminates employment with the Company without Good
            Reason, then (i) Executive shall be paid the Base Salary through the
            month of termination, and (ii) Executive shall receive benefits, if
            any, under Company plans in accordance with the terms of such plans.

     5.4    Timing of Payments. All cash payments required hereunder following
            the termination of Executive's employment shall be made within
            fifteen days following such termination; provided, that cash
            payments under the Annual Bonus Plan or the LTSMIP shall be made
            following the end of the applicable fiscal year at the same time as
            such payments are made to the Company's other

                                       59
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                                                       Exhibit 10.13 (continued)

            senior executive officers participating in such plans.

     6.     Nondisclosure of Confidential Information. Executive shall not,
            without the prior written consent of the Company, disclose any
            Company Confidential Information except (i) in the business of and
            for the benefit of the Company, while employed by the Company, or
            (ii) when required to do so by a court of competent jurisdiction, by
            any administrative body or legislative body. "Confidential
            Information" shall mean non-public information concerning the
            Company's financial data, strategic business plans, product
            development and other proprietary information, except for items
            which have become publicly available information or are otherwise
            known to the public. Confidential Information does not include
            information the disclosure of which could not reasonably be expected
            to adversely affect the business of the Company.

     7.     Noncompetition. From the Effective Date through a period ending two
            years following the termination of the employment of Executive with
            the Company for any reason, Executive shall not be an executive
            officer, board member, 5% or greater owner or partner, or employee
            of a food company with revenues over $1 billion. Executive agrees
            that any breach of the covenants contained in this Section 7, and
            the covenants contained in the preceding Section 6, will irreparably
            injure the Company, and accordingly the Company may, in addition to
            pursing any other remedies available at law or in equity, obtain an
            injunction against Executive from any court having jurisdiction over
            the matter, restraining any further violation of such provisions by
            Executive.

            Executive acknowledges and agrees that the provisions of this
            Section 7 are reasonable and valid in duration and scope and in all
            other respects. If any court determines that any provision of this
            Section is unenforceable because of duration or scope of such
            provision, such court shall have the power to reduce the scope or
            duration of such provision, as the case may be, and, in its reduced
            form, such provision shall then be enforceable.

     8.     Offsets. In the event of any breach of this Agreement, Executive
            shall not be required to mitigate damages nor shall the payments due
            Executive hereunder be reduced or offset by reason of any payments
            Executive may receive from any other source.

     9.     Separability; Legal Fees. If any provision of this Agreement shall
            be declared to be invalid or unenforceable, in whole or in part,
            such invalidity or unenforceability shall not affect the remaining
            provisions hereof which shall remain in full force and effect. In
            addition, the Company shall pay to Executive as incurred all legal
            and accounting fees and expenses incurred by Executive in seeking to
            obtain or enforce any right or benefit provided by this Agreement or
            any other compensation- related plan, agreement or arrangement of
            the Company, unless Executive's claim is found by a court of
            competent jurisdiction to have been frivolous.

     10.    Assignment. This Agreement shall be binding upon and inure to the
            benefit of the heirs and representatives of Executive and the
            assigns and successors of the Company, but neither this Agreement
            nor any rights hereunder shall be assignable or otherwise subject to
            hypothecation by Executive (except by will or by operation of the
            laws of intestate succession) or the Company, except that the
            Company may assign this Agreement to any successor (whether by
            merger, purchase or otherwise) to all or substantially of the stock,
            assets or businesses of the Company.

     11.    Amendment. This Agreement may only be amended by mutual written
            agreement between the Company and Executive.

     12.    Notices. All notices or communications hereunder shall be in
            writing, addressed as follows:

            To the Company:                    ConAgra, Inc.
                                               One ConAgra Drive

                                       60
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                                                       Exhibit 10.13 (continued)

                                               Omaha, Nebraska 68102

                                               Attn: Secretary

            To Executive:                      Bruce Rohde
                                               843 South 96th Street
                                               Omaha, Nebraska 68114

            Any such notice or communication shall be sent certified or
            registered mail, return receipt requested, postage prepaid,
            addressed as above (or to such other address as such party may
            designate in a notice duly delivered as described above), and the
            actual date of mailing shall determine the date at which notice was
            given.

     13.    Governing Law. This Agreement shall be construed, interpreted and
            governed in accordance with the laws of Delaware without reference
            to such state's rules relating to conflicts of law.

                                               CONAGRA, INC.


                                               By: /s/ Philip B. Fletcher

                                               ----------------------------
                                               Chairman, Board of Directors

                                               /s/ Bruce Rohde

                                               ----------------------------
                                               Bruce Rohde

                                    AGREEMENT

     Agreement made effective this 26th day of August, 1996, by and between
ConAgra, Inc., a Delaware corporation, hereinafter referred to as "ConAgra", and
BRUCE ROHDE, hereinafter referred to as "Employee".

     WHEREAS, the Board of Directors of ConAgra has determined that the
interests of ConAgra stockholders will be best served by assuring that all key
corporate executives of ConAgra will adhere to the policy of the Board of
Directors with respect to any event by which another entity would acquire
effective control of ConAgra, including but not limited to a tender offer, and

     WHEREAS, the Board of Directors has also determined that it is in the best
interests of ConAgra stockholders to promote stability among key executives and
employees.

     NOW, THEREFORE, it is agreed as follows:

     1.     Duties of Employee. Employee shall support the position of the Board
            of Directors and the chief executive officer, and shall take any
            action requested by the Board of Directors or the chief executive
            officer with respect to any "Change of Control" (as defined at
            Section 7 below) of ConAgra. If the Employee violates the provisions
            of this Section, he shall forfeit any payments due to him under the
            terms of this Agreement.

     2.     Employment Contract. If a Change of Control of ConAgra occurs, and
            if at the initiation of the Change of Control attempt Employee is
            then employed by ConAgra, ConAgra hereby agrees to continue the
            employment of Employee for a period of three years from the date the
            Change of Control effectively occurs. During said three year period,
            Employee shall receive annual base and incentive compensation in an
            amount not less than that specified in Section 3(a) below.

                                       61
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                                                       Exhibit 10.13 (continued)

            If Employee is Involuntarily Terminated (as defined at Section 7
            below), at any time during the three year period, ConAgra shall pay
            to Employee an amount equal to that which Employee would have
            received pursuant to Section 3(a) below for the remainder of the
            three year period, and shall also make the payments specified in
            Sections 3(b) and 3(c) and, if applicable, any additional payments
            specified in Section 5 below. In addition, in the event of
            Involuntary Termination at any time, Employee shall receive payment
            of the base and incentive compensation described in Section 3(a) for
            one year. Any such termination payment of base and incentive
            compensation shall be made to Employee in a lump sum within thirty
            (30) days after termination.

            If Employee voluntarily terminates his employment at any time during
            the three year period, the Acquiror (as defined below), ConAgra, and
            their subsidiaries will not be obligated to pay the Employee any
            amount that might be due for the remainder of the three year period,
            or for any termination pay; however, they shall make any additional
            payments specified in Sections 3(b), 3(c) and 5 (if applicable)
            below.

     3.     Description of Payments. The payments to be made to Employee are:

            (a)  Annual Base and Incentive Compensation. Employee shall receive
                 for the three year period described in Section 2 above an
                 annual amount equal to his current annual rate of compensation,
                 which current annual compensation shall be computed as follows:
                 twenty-six times the Employee's highest bi-weekly salary
                 payment received during the one year period ending immediately
                 prior to the Change of Control of ConAgra. In addition,
                 Employee shall receive for the three year period described in
                 Section 2 above (i) an amount of annual short-term incentive
                 equal to 80% of the annual rate of compensation described
                 above, and (ii) an amount equal to the highest annual long-term
                 compensation award made to Employee during the three fiscal
                 years immediately preceding such Change of Control (provided,
                 for fiscal year 1997, such amount shall be equal to the per
                 unit payout for fiscal 1996 under the ConAgra's Long-Term
                 Senior Management Incentive Plan multiplied by the number of
                 units allocated to Employee for fiscal 1997).

            (b)  Retirement Benefits. Employee shall receive an amount equal to
                 that which he would have received as retirement benefits under
                 the provisions of the ConAgra Pension Plan for Salaried
                 Employees ("Qualified Pension Plan") and the ConAgra Retirement
                 Income Savings Plan("CRISP") in effect immediately prior to the
                 Change of Control of ConAgra, had Employee continued his
                 employment until age 65 at the current annual rate of base and
                 short term incentive compensation as determined above.

                 (i)    The supplemental pension benefit hereunder shall be
                        equal to the result of subtracting (x) the benefit the
                        Employee will receive under the Qualified Pension Plan
                        from (y) the pension benefit the Employee would obtain
                        under the Qualified Pension Plan if the Employee
                        remained in the employ of ConAgra until the Employee
                        attained age 65. The supplemental pension benefit is to
                        be computed assuming the Employee is to receive an
                        unreduced normal retirement pension benefit payable
                        beginning at the later of the date the Employee attains
                        age 60 or the date of the Employee's termination of
                        employment. If the Employee begins to receive his
                        supplemental pension benefit at a time other than as
                        described in the preceding sentence, an actuarial
                        adjustment shall be made to reflect such event.

                 (ii)   The supplemental CRISP benefit shall be equal to the
                        amount computed, as follows:

                        A.    The additional years of service that the Employee
                              would receive if his

                                       62
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                                                       Exhibit 10.13 (continued)

                              or her employment was not terminated prior to
                              attaining age 65 is multiplied by the Employee's
                              current annual base and short term incentive
                              compensation (as described in Section 3(a)).

                        B.    The result in A, immediately above, is multiplied
                              by 3%.

                        C.    The result in B, immediately above, is present
                              valued to the date of the Employee's termination
                              of employment. The discount factor for such
                              present value shall be the discount factor used by
                              the Qualified Pension Plan at the time of such
                              termination of employment. The present value shall
                              be computed based on the assumption that the
                              result in B, immediately above, is paid ratably
                              (and monthly) over the additional years of service
                              of the Employee.

                        D.    The present value amount determined pursuant to C,
                              immediately above, shall be funded pursuant to
                              Subsection (iv) of this Section 3(b).

                 (iii)  The actuarial assumptions and methods used by this
                        Section 3(b) shall be the same as those used by the
                        Qualified Pension Plan. The timing of payment and the
                        form of the supplemental pension benefit under this
                        Section 3(b) shall be the same as elected by the
                        Employee under the Qualified Pension Plan and the timing
                        of payment and the form of the supplemental CRISP
                        benefit shall be the same as elected by the Employee
                        under CRISP;

                 (iv)   The supplemental pension and CRISP benefits payable
                        under this Section 3(b) shall be unfunded until a
                        voluntary termination or Involuntary Termination
                        following a Change of Control. Within 60 days following
                        such a termination, the supplemental pension and CRISP
                        benefits shall be funded, in one lump sum payment,
                        through a trust in the form attached to the ConAgra
                        Supplemental Pension and CRISP Plan for Change of
                        Control and which trust is incorporated by reference.
                        The transferred amount for the supplemental CRISP
                        benefit shall be held in a separate account and
                        separately invested by the trustee. The amount
                        accumulated in such account shall be the sole source of
                        payment of the supplemental CRISP benefit, and shall be
                        the amount of the supplemental CRISP benefit hereunder.
                        The Acquiror, ConAgra and their subsidiaries shall make
                        up any supplemental pension benefit payments the
                        Employee does not receive under the trust, e.g., if the
                        funds in the trust are sufficient to make the payments
                        due to insufficient earnings in the trust. The trustee
                        of such trust shall be a national or state chartered
                        bank. If funding of the trust is not made within the
                        sixty day period described in this Subsection (iv) of
                        this Section 3(b), the Employee's supplemental pension
                        and CRISP benefits 3(b), the Employee's supplemental
                        pension and CRISP benefits shall then be equal to the
                        product of 150% multiplied by the amount of supplemental
                        pension and CRISP benefits described in this Section
                        3(b) above; provided, however, this increase in benefits
                        is not intended to remove or detract from the obligation
                        to fund the trust. The supplemental pension and CRISP
                        benefits shall not be paid from the assets of the
                        Qualified Pension Plan or CRISP.

            (c)  Additional Payment. If a Change of Control of ConAgra occurs,
                 Employee shall receive an amount equal to the excess, if any,
                 of the highest per share price offered (valued in U.S.
                 currency) by the successful Acquiror for ConAgra common stock
                 (which stock will then be treated for purposes of this
                 Agreement as converted into equivalent shares of such
                 Acquiror's or the surviving company's capital stock as of the
                 date of the Change of Control of ConAgra) over the closing per
                 share price of such Acquiror's or the surviving

                                       63
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                                                       Exhibit 10.13 (continued)

                 company's ("Acquiror") stock quoted on an established
                 securities market (or if applicable, the closing bid price for
                 the Acquiror's stock that is quoted on a secondary market or
                 substantial equivalent thereof) on the date of termination (or
                 if the date of termination is not a business day, on the next
                 preceding business day), multiplied by the highest number of
                 shares of the Acquiror's capital stock owned by the Employee at
                 any time during the period beginning on the date of the Change
                 of Control of ConAgra and ending on the date of termination.
                 For purposes of this Section 3(c), the additional amount due
                 hereunder shall be computed as if Employee owned all of the
                 Acquiror's stock with respect to which Employee has an option
                 to purchase in connection with his employment with the
                 Acquiror, ConAgra or any of their subsidiaries. Said amount
                 shall be paid to Employee within ten days after termination. In
                 addition, if Employee sells any of the Acquiror's stock within
                 one year following said termination, Employee shall receive the
                 amount by which the closing price of such stock per share on
                 the date of termination (determined as aforesaid) exceeds the
                 per share actual net sales price of the Acquiror's stock on the
                 date of sale realized by Employee, multiplied by the number of
                 shares sold by Employee. Said amount shall be paid in
                 immediately available funds to Employee within ten days after
                 the sale. In addition, to the extent any of ConAgra's common
                 stock remains outstanding after a Change of Control, then
                 Employee shall receive additional amounts computed and payable
                 in a manner similar to that provided in this Section 3(c) for
                 Acquiror's stock owned, or subject to an option held, by
                 Employee. These provisions shall be appropriately modified or
                 adjusted to take into account the fact that the computations
                 pursuant to the preceding sentence are with respect to ConAgra
                 common stock and related options rather than the Acquiror's
                 capital stock and options related thereto. The computations and
                 payments under this Section 3(c) shall include appropriate
                 adjustments for any stock splits, stock dividends,
                 recapitalizations or similar share restructurings that may
                 occur from time to time.

     4.     Merger. ConAgra shall not merge, reorganize, consolidate or sell all
            or substantially all of its assets, to or with any other corporation
            until such corporation and its subsidiaries, if any, expressly
            assume the duties of ConAgra set forth herein.

     5.     Certain Additional Payments by ConAgra.

            (a)  Anything in this Agreement to the contrary notwithstanding, in
                 the event it shall be determined that any payment or
                 distribution by ConAgra to or for the benefit of the Employee,
                 whether paid or payable or distributed or distributable
                 pursuant to the terms of this Agreement or otherwise (a
                 "Payment"), would be subject to the excise tax imposed by
                 Section 4999 of the Internal Revenue Code of 1986, as amended
                 (the "Code") or any interest or penalties with respect to such
                 excise tax (such excise tax, together with any such interest
                 and penalties, are hereinafter collectively referred to as the
                 "Excise Tax"), then the Employee shall be entitled to receive
                 an additional payment (a "Gross-Up Payment") in any amount such
                 that after payment by the Employee of all taxes (including any
                 interest or penalties imposed with respect to such taxes),
                 including any Excise Tax, imposed upon the Gross-Up Payment,
                 the Employee retains an amount of the Gross-Up Payment equal to
                 the Excise Tax imposed upon the Payments.

            (b)  Subject to the provisions of Subsection (c) below, all
                 determinations required to be made under this Section,
                 including whether a Gross-Up Payment is required and the amount
                 of such Gross-Up Payment, shall be made by the certified public
                 accounting firm then representing ConAgra (the "Accounting
                 Firm") which shall provide detailed supporting calculations
                 both to ConAgra and the Employee within 15 business days of the
                 date of termination, if applicable, or such earlier time as is
                 requested by ConAgra or Employee. If the Accounting Firm
                 determines that no Excise Tax is payable by the Employee, it
                 shall furnish the Employee with an opinion that he has
                 substantial authority not to report any

                                       64
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                                                       Exhibit 10.13 (continued)

                 Excise Tax on his federal income tax return. Any determination
                 by the Accounting Firm shall be binding upon ConAgra and the
                 Employee. As a result of the uncertainty in the application of
                 Section 4999 of the Code at the time of the initial
                 determination by the Accounting Firm hereunder, it is possible
                 that Gross-Up Payments which will not have been made by ConAgra
                 should have been made ("Underpayment"), consistent with the
                 calculations required to be made hereunder. In the event that
                 ConAgra exhausts its remedies pursuant to Subsection (c) below
                 and the Employee thereafter is required to make a payment of
                 any Excise Tax, the Accounting Firm shall determine the amount
                 of the Underpayment that has occurred and any such Underpayment
                 shall be promptly paid by ConAgra to or for the benefit of the
                 Employee.

            (c)  The Employee shall notify ConAgra in writing of any claim by
                 the Internal Revenue Service that, if successful, would require
                 the payment by ConAgra of the Gross-Up Payment. Such
                 notification shall be given as soon as practicable but no later
                 than ten (10) business days after the Employee knows of such
                 claim and shall apprise ConAgra of the nature of such claim and
                 the date on which such claim is requested to be paid. The
                 Employee shall not pay such claim prior to the expiration of
                 the thirty-day (30 day) period following the date on which it
                 gives such notice to ConAgra (or such shorter period ending on
                 the date that any payment of taxes with respect to such claim
                 is due). If ConAgra notifies the Employee in writing prior to
                 the expiration of such period that it desires to contest such
                 claim, the Employee shall:

                 (i)    give ConAgra any information reasonably requested by
                        ConAgra relating to such claim,

                 (ii)   take such action in connection with contesting such
                        claim as ConAgra shall reasonably request in writing
                        from time to time, including, without limitation,
                        accepting legal representation with respect to such
                        claim by an attorney reasonably selected by ConAgra,

                 (iii)  cooperate with ConAgra in good faith in order to
                        effectively contest such claim,

                 (iv)   permit ConAgra to participate in any proceedings
                        relating to such claim; provided, however, that ConAgra
                        shall bear and pay directly all costs and expenses
                        (including additional interest and penalties) incurred
                        in connection with such contest and shall indemnify and
                        hold the Employee harmless, on an after-tax basis, for
                        any Excise Tax or income tax, including interest and
                        penalties with respect thereto, imposed as a result of
                        such representation and payment of costs and expenses.
                        Without limitation on the foregoing provisions of this
                        Subsection (c), ConAgra shall control all proceedings
                        taken in connection with such contest and, at its sole
                        option, may pursue or forego any and all administrative
                        appeals, proceedings, hearings and conferences with the
                        taxing authority in respect of such claim and may, at
                        its sole option, either direct the Employee to pay the
                        tax claimed and sue for a refund or contest the claim in
                        any permissible manner, and the Employee agrees to
                        prosecute such contest to a determination before any
                        administrative tribunal, in a court of initial
                        jurisdiction and in one or more appellate courts, as
                        ConAgra shall determine; provided, however, that if
                        ConAgra directs the Employee to pay such claim and sue
                        for a refund, ConAgra shall advance the amount of such
                        payment to the Employee, on an interest-free basis and
                        shall indemnify and hold the Employee harmless, on an
                        after-tax basis, from any Excise Tax or income tax,
                        including interest or penalties with respect thereto,
                        imposed with respect to such advance or with respect to
                        any imputed income with respect to such advance; and
                        further provided that any extension of the statute of
                        limitations relating to payment of taxes for the taxable
                        year of the Employee with respect to which such
                        contested amount is claimed to be due is

                                       65
<Page>

                                                       Exhibit 10.13 (continued)

                        limited solely to such contested amount. Furthermore,
                        ConAgra's control of the contest shall be limited to
                        issues with respect to which a Gross-Up Payment would be
                        payable hereunder and the Employee shall be entitled to
                        settle or contest, as the case may be, any other issue
                        raised by the Internal Revenue Service or any other
                        taxing authority.

                 (d)    If, after the receipt by the Employee of an amount
                        advanced by ConAgra pursuant to Subsection (c) above,
                        the Employee becomes entitled to receive any refund with
                        respect to such claim, the Employee shall (subject to
                        ConAgra's complying with the requirements of Subsection
                        (c)) promptly pay to ConAgra the amount of such refund
                        (together with any interest paid or credited thereon
                        after taxes applicable thereto). If, after the receipt
                        by the Employee of an amount advanced by ConAgra
                        pursuant to Subsection (c), a determination is made that
                        the Employee shall not be entitled to any refund with
                        respect to such claim and ConAgra does not notify the
                        Employee in writing of its intent to contest such denial
                        of refund prior to the expiration of thirty days after
                        such determination, then such advance shall be forgiven
                        and shall not be required to be repaid and the amount of
                        such advance shall offset, to the extent thereof, the
                        amount of Gross-Up Payment required to be paid.

     6.     Term and Binding Effect. This Agreement shall bind ConAgra and
            Employee as long as Employee remains in the employ of ConAgra;
            provided, however, ConAgra may terminate this Agreement at any time
            by giving notice to Employee; and provided further, however, that
            ConAgra may not terminate this Agreement at any time subsequent to
            the announcement of an event that could result in a Change of
            Control of ConAgra. This Agreement shall be binding upon the parties
            hereto, their heirs, executors, administrators and successors.

     7.     Certain Definitions. The following definitions shall apply for the
            purposes of this Agreement:

            (a)  Change of Control of ConAgra. The term "Change of Control"
                 shall mean:

                 (i)    The acquisition (other than from ConAgra) by any person,
                        entity or "group", within the meaning of Section
                        13(d)(3) or 14(d)(2) of the Securities Exchange Act of
                        1934 (the "Exchange Act"), (excluding, for this purpose,
                        ConAgra or its subsidiaries, or any employee benefit
                        plan of ConAgra or its subsidiaries, which acquires
                        beneficial ownership of voting securities of ConAgra) of
                        beneficial ownership (within the meaning of Rule 13d-3
                        promulgated under the Exchange Act) of 30% or more of
                        either the then outstanding shares of common stock or
                        the combined voting power of ConAgra's then outstanding
                        voting securities entitled to vote generally in the
                        election of directors; or

                 (ii)   Individuals who, as of the date hereof, constitute the
                        Board (as of the date hereof the "Incumbent Board")
                        cease for any reason to constitute at least a majority
                        of the Board, provided that any person becoming a
                        director subsequent to the date hereof whose election,
                        or nomination for election by ConAgra's shareholders,
                        was approved by a vote of at least a majority of the
                        directors then comprising the Incumbent Board shall be,
                        for purposes of this Agreement, considered as though
                        such person were a member of the Incumbent Board; or

                 (iii)  Approval of the shareholders of ConAgra of a
                        reorganization, merger, consolidation, in each case,
                        with respect to which persons who were the shareholders
                        of ConAgra immediately prior to such reorganization,
                        merger or consolidation do not, immediately thereafter,
                        own more than 50% of the combined voting power entitled
                        to vote generally in the election of directors of

                                       66
<Page>

                                                       Exhibit 10.13 (continued)

                        the reorganized, merged or consolidated company's then
                        outstanding voting securities, or a liquidation or
                        dissolution of ConAgra or of the sale of all or
                        substantially all of its assets.

            (b)  Involuntary Termination. The term "Involuntary Termination" or
                 any variation thereof shall mean either (i) the actual
                 involuntary termination of Employee's employment with the
                 Acquiror, ConAgra and their subsidiaries after a Change of
                 Control (with or without cause) or (ii) the constructive
                 involuntary termination of the Employee's employment with the
                 Acquiror, ConAgra and their subsidiaries after a Change of
                 Control. The term "constructive involuntary termination" shall
                 include (w) a reduction in the Employee's compensation
                 (including applicable fringe benefits); (x) a substantial
                 change in the location of the Employee's job without the
                 Employee's written consent; (y) the Employee's demotion or
                 diminution in the Employee's position, authority, duties or
                 responsibilities without the Employee's written consent; or (z)
                 the sale or disposition of the stock of Employee's immediate
                 employer, which was a subsidiary of the Acquiror, ConAgra, or
                 their other subsidiaries immediately prior to such sale or
                 disposition, provided Employee is not employed after such sale
                 or disposition by the Acquiror, ConAgra, or any of their
                 subsidiaries that are retained after such sale or disposition.
                 "Substantial change in location" means any location change in
                 excess of 35 miles from the location of the Employee's job with
                 ConAgra or its subsidiaries at the time of the Change of
                 Control of ConAgra.

     8.     Costs. All costs of litigation necessary for the Employee to defend
            the validity of this contract are to be paid by ConAgra or its
            successors or assigns.

     IN WITNESS WHEREOF, the parties have executed this Agreement.
EMPLOYEE:                                          CONAGRA, INC.

 /s/ Bruce Rohde                                   /s/ Philip B. Fletcher

- -----------------------                            ----------------------------
BRUCE ROHDE                                        Chairman, Board of Directors


                                                   ConAgra, Inc.
                                                   One ConAgra Drive
                                                   Omaha, NE 68102-5001
                                                   Phone: (402) 595-4000

                                February 16, 1998

Bruce Rohde
President and
  Chief Executive Officer
ConAgra, Inc.
One ConAgra Drive
Omaha, Nebraska 68102-5001

Dear Bruce:

     This letter will constitute an amendment of the terms and conditions of the
employment agreement between you and ConAgra dated August 26, 1996 (the
"Agreement"). First, the definition of "accrued benefits" in Section 5.1(ii),
applicable in part in connection with the events described in Sections 5.1 and
5.2, is amended to read as follows: all options previously granted to Executive
in connection with the LTSMIP shall become fully vested and

                                       67
<Page>

                                                       Exhibit 10.13 (continued)

exercisable during the remainder of the term of such options, and all options
granted in accordance with Section 3.5 above shall become fully vested and
exercisable during the remainder of the term of such options. Second, pursuant
to Section 4.2 of the Agreement, you shall be credited with 92 months of
additional service for purposes of determining your benefits payable and for
vesting qualification under ConAgra's nonqualified pension plan and related
benefit plans. Third, in the event of a termination by ConAgra without Cause or
by you for Good Reason (as described in Section 5.2 of the Agreement), you may
elect to receive your benefits under ConAgra's nonqualified pension plan in a
lump sum.

     Subject to the amendments referenced above, all of the other terms and
conditions of your Agreement are hereby ratified and affirmed. If you are in
agreement with the amendments set forth above, please so indicate by signing
below and returning an executed original of this letter to me for placement in
the files of the Human Resources Committee of ConAgra's Board of Directors.

                              Sincerely,

                              /s/ Philip B. Fletcher
                              -----------------------------
                              Philip B. Fletcher, Chairman
                                of the Board of Directors

Acknowledged and Agreed to:

 /s/ Bruce Rohde
- ---------------------------
Bruce Rohde

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