--------------------------------------------------------------------------------
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                   FORM 10-K
(MARK ONE)
       /X/       ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE
                            SECURITIES EXCHANGE ACT OF 1934

                      FOR THE FISCAL YEAR ENDED DECEMBER 31, 1994

                                          OR
       / /     TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE
                            SECURITIES EXCHANGE ACT OF 1934

                             COMMISSION FILE NUMBER 1-8251

--------------------------------------------------------------------------------
                        TELEPHONE AND DATA SYSTEMS, INC.
             (Exact name of Registrant as specified in its charter)
--------------------------------------------------------------------------------


                               
              IOWA                           36-2669023
--------------------------------  --------------------------------
  (State or other jurisdiction      (IRS Employer Identification
      of incorporation or                       No.)
         organization)


                30 NORTH LASALLE STREET, CHICAGO, ILLINOIS 60602
              (Address of principal executive offices) (Zip code)

                 REGISTRANT'S TELEPHONE NUMBER: (312) 630-1900

          Securities registered pursuant to Section 12(b) of the Act:


                            
                                   Name of each exchange
     Title of each class            on which registered
-----------------------------  -----------------------------
 Common Shares, $1 par value      American Stock Exchange


        Securities registered pursuant to Section 12(g) of the Act: None
                              -------------------

    Indicate  by check  mark whether  the registrant  (1) has  filed all reports
required to be filed by
Section 13 or 15(d) of the Securities Exchange Act of 1934 during the  preceding
12  months (or for such shorter period  that the registrant was required to file
such reports), and (2) has been subject to such filing requirements for the past
90 days.
                              Yes __X__  No ______

    Indicate by check mark if disclosure  of delinquent filers pursuant to  Item
405 of Regulation S-K is not contained herein, and will not be contained, to the
best  of registrant's knowledge,  in definitive proxy  or information statements
incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K.___X___

    As of February  28, 1995, the  aggregate market values  of the  registrant's
Common Shares, Series A Common Shares and Preferred Shares held by nonaffiliates
were  approximately $2.3 billion, $14.6 million and $62.0 million, respectively.
The closing price of  the Common Shares  on February 28,  1995, was $45.625,  as
reported by the American Stock Exchange. Because no market exists for the Series
A  Common Shares and  Preferred Shares, the registrant  has assumed for purposes
hereof that (i)  each Series  A Common  Share has a  market value  equal to  one
Common  Share because the  Series A Common  Shares were initially  issued by the
registrant in  exchange  for  Common  Shares on  a  one-for-one  basis  and  are
convertible   on  a  share-for-share   basis  into  Common   Shares,  (ii)  each
nonconvertible Preferred Share has a market  value of $100 because each of  such
shares  had  a stated  value of  $100  when issued,  and (iii)  each convertible
Preferred Share has a value  of $45.625 times the  number of Common Shares  into
which it was convertible on February 28, 1995.

    The  number of  shares outstanding  of each  of the  registrant's classes of
common stock,  as of  February 28,  1995, is  50,147,231 Common  Shares, $1  par
value, and 6,876,432 Series A Common Shares, $1 par value.

                      DOCUMENTS INCORPORATED BY REFERENCE

    Those  sections  or  portions  of the  registrant's  1994  Annual  Report to
Shareholders described  in  the cross  reference  sheet and  table  of  contents
attached hereto are incorporated by reference into Part II of this report.

--------------------------------------------------------------------------------

                             CROSS REFERENCE SHEET
                                      AND
                               TABLE OF CONTENTS

--------------------------------------------------------------------------------



                                                                   PAGE NUMBER
                                                                 OR REFERENCE(1)
                                                                 ---------------
                                                           
Item  1.  Business.............................................           3
Item  2.  Properties...........................................          31
Item  3.  Legal Proceedings....................................          32
Item  4.  Submission of Matters to a Vote of Security
            Holders............................................          33
Item  5.  Market for Registrant's Common Equity and Related
            Stockholder Matters................................          33     (2)
Item  6.  Selected Financial Data..............................          33     (3)
Item  7.  Management's Discussion and Analysis of Financial
            Condition and Results of Operations................          33     (4)
Item  8.  Financial Statements and Supplementary Data..........          33     (5)
Item  9.  Changes in and Disagreements with Accountants on
            Accounting and Financial Disclosure................          33
Item 10.  Directors and Executive Officers of the Registrant...          34
Item 11.  Executive Compensation...............................          34
Item 12.  Security Ownership of Certain Beneficial Owners and
            Management.........................................          34
Item 13.  Certain Relationships and Related Transactions.......          34
Item 14.  Exhibits, Financial Statement Schedules and Reports
            on Form 8-K........................................          35
<FN>
---------

(1)  Parenthetical  references are to information incorporated by reference from
     the registrant's Exhibit 13, which  includes portions of its Annual  Report
     to Shareholders for the year ended December 31, 1994 ("Annual Report").

(2)  Annual  Report sections entitled  "TDS Stock and  Dividend Information" and
     "Market Price per Common Share by Quarter."

(3)  Annual Report section entitled "Selected Consolidated Financial Data."

(4)  Annual Report  section entitled  "Management's Discussion  and Analysis  of
     Results of Operations and Financial Condition."

(5)  Annual  Report  sections  entitled  "Consolidated  Statements  of  Income,"
     "Consolidated Statements  of Cash  Flows," "Consolidated  Balance  Sheets,"
     "Consolidated   Statements  of  Common  Stockholders'  Equity,"  "Notes  to
     Consolidated  Financial   Statements,"   "Consolidated   Quarterly   Income
     Information (Unaudited)" and "Report of Independent Public Accountants."


--------------------------------------------------------------------------------

--------------------------------------------------------------------------------

TELEPHONE AND DATA SYSTEMS, INC.
30 NORTH LASALLE STREET, CHICAGO, ILLINOIS 60602
TELEPHONE (312) 630-1900
                                                                       [LOGO]
--------------------------------------------------------------------------------
                                     PART I
--------------------------------------------------------------------------------

ITEM 1. BUSINESS

    Telephone  and Data Systems, Inc. (the "Company" or "TDS"), is a diversified
telecommunications service company with cellular telephone, local telephone  and
radio  paging operations. At December 31, 1994, the Company served approximately
1.5 million customer units in 37 states, including 421,000 cellular  telephones,
392,500  telephone access lines and 652,800  pagers. For the year ended December
31, 1994,  cellular  operations  provided  45%  of  the  Company's  consolidated
revenues; telephone operations provided 42%; and paging operations provided 13%.
The Company's business development strategy is to expand its existing operations
through  internal  growth  and acquisitions  and  to explore  and  develop other
telecommunications  businesses  that  management   believes  will  utilize   the
Company's expertise in customer-based telecommunications services.

    The  Company conducts substantially  all of its  cellular operations through
its 81.3%-owned  subsidiary, United  States  Cellular Corporation  (AMEX  symbol
"USM"),  which is engaged  through subsidiaries and  joint ventures primarily in
the development and operation  of and the acquisition  of interests in  cellular
markets.  USM owns, operates, invests in and  has the right to acquire interests
in cellular telephone systems representing approximately 25.2 million population
equivalents in 207 markets in 36 states. USM owns a controlling interest in  and
manages cellular systems serving 130 markets ("consolidated markets"). Since the
beginning  of  1990,  the number  of  cellular customers  in  USM's consolidated
markets has increased from 36,100 to 421,000.

    The Company conducts substantially all  of its telephone operations  through
its wholly owned subsidiary, TDS Telecommunications Corporation ("TDS Telecom").
TDS  Telecom currently  operates 96  telephone companies  serving 392,500 access
lines in 29 states. TDS Telecom  is expanding through the selective  acquisition
of  local exchange telephone  companies serving rural and  suburban areas and by
offering  additional  lines  of  telecommunications  products  and  services  to
existing  customers. TDS Telecom  has acquired 23  telephone companies since the
beginning of  1990. These  acquisitions added  64,800 access  lines during  this
five-year period, while internal growth added 63,800 lines.

    The  Company  conducts  substantially  all of  its  radio  paging operations
through its 82.5%-owned subsidiary, American  Paging, Inc. (AMEX symbol  "APP").
APP offers radio paging and related services through its subsidiaries. Since the
beginning  of 1990, the  number of pagers  in service increased  from 161,600 to
652,800 at  December 31,  1994,  primarily from  internal growth.  APP  provides
service  through 36  sales and  service operating centers  in 14  states and the
District  of  Columbia.  APP's  service  areas  cover  a  total  population   of
approximately 75 million.

    The  Company  was  incorporated in  Iowa  in 1968.  The  Company's executive
offices are located  at 30 North  LaSalle Street, Chicago,  Illinois 60602.  Its
telephone number is 312-630-1900.

    Unless  the  context indicates  otherwise: (i)  references  to "TDS"  or the
"Company" refer to Telephone and Data Systems, Inc., and its subsidiaries;  (ii)
references  to  "USM"  refer  to  United  States  Cellular  Corporation  and its
subsidiaries;   (iii)    references   to    "TDS   Telecom"    refer   to    TDS

                                                                               3

Telecommunications  Corporation and  its subsidiaries; (iv)  references to "APP"
refer to American Paging, Inc. and its subsidiaries; (v) references to "MSA"  or
to  a particular city refer to  the Metropolitan Statistical Area, as designated
by  the  U.S.  Office  of  Management  and  Budget  and  used  by  the   Federal
Communications  Commission ("FCC")  in designating  metropolitan cellular market
areas; (vi) references to "RSA" refer to the Rural Service Area, as used by  the
FCC  in designating non-MSA cellular market  areas; (vii) references to cellular
"markets" or "systems"  refer to MSAs,  RSAs or both;  and (viii) references  to
"population  equivalents"  mean  the  population  of  a  market,  based  on 1994
Donnelley Marketing Service  Estimates, multiplied by  the percentage  interests
that  the  Company owns  or  has the  right to  acquire  in an  entity licensed,
designated to receive  a license or  expected to receive  a construction  permit
("licensee")  by  the FCC  to  construct or  operate  a cellular  or  a Personal
Communications Services ("PCS") system in such market.

RECENT DEVELOPMENTS

    In March 1995, American Portable Telecommunications, Inc. ("APT"), a  wholly
owned  subsidiary  of TDS,  was the  successful bidder  for eight  broadband PCS
licenses at an  auction conducted  by the FCC.  These 30  Megahertz ("MHz")  PCS
licenses  will, when granted, authorize the Company to provide two-way voice and
data services on new wireless, digital  networks. TDS's licenses will cover  the
Major  Trading  Areas  of  Minneapolis-St.  Paul,  Tampa-St. Petersburg-Orlando,
Houston, Pittsburgh, Kansas City, Columbus, Alaska and Guam-N. Mariana  Islands,
and account for 27.9 million population equivalents.

    APT's  successful  bid  commitment  totalled $289.2  million  for  the eight
licenses, or  $10.35  per population  equivalent.  As required  by  FCC  auction
procedures,  the Company  has made  a 20% down  payment (less  its initial $20.4
million deposit) on the  licenses, and will complete  the payment five  business
days after the FCC has granted the licenses. Management anticipates that initial
construction   will  begin  in  late  1995  or  early  1996  following  detailed
engineering and site  procurement. Marketing and  selling activities along  with
commercial operations are anticipated to commence in late 1996 or early 1997.

    Management  anticipates that  construction, development  and introduction of
PCS networks  and services  in these  new  markets (excluding  the cost  of  the
licenses)  may involve expenditures of $400 million to $500 million or more over
the next five  years. TDS  is considering a  variety of  financing options  that
appropriately  balance the interests of  its shareholders and debtholders. These
options include sales of non-strategic cellular interests, long-term debt at USM
and equity in  a balanced  program structured with  the goal  of preserving  the
Company's   investment-grade  debt  rating.  At  the  present  time,  management
anticipates the  costs of  financing the  acquisition of  the PCS  licenses  and
preconstruction  activities should not significantly  reduce operating cash flow
during 1995  and 1996.  Financing costs  may, however,  reduce consolidated  net
income and earnings per share somewhat during 1995 and 1996.

                            REGULATORY DEVELOPMENTS

    Each  of the diversified  telecommunications operations of  TDS conducted by
its cellular telephone, local telephone and radio paging subsidiaries is subject
to FCC and state regulation. The licenses held by these subsidiaries are granted
by the FCC for the  use of radio frequencies and  are an important component  of
the  overall  value  of the  assets  of TDS.  Recent  Congressional legislation,
legislative proposals  under consideration  and FCC  regulatory proceedings  may
have  significant impact  on some or  all of  its diversified telecommunications
operations by  altering FCC  and state  regulatory responsibilities  for  mobile
service, the procedures for the award by the FCC of licenses to conduct existing
and  new mobile  services, the  terms and  conditions of  business relationships
between mobile service providers  and Local Exchange  Carriers ("LECs") and  the
scope of the competitive opportunities available to mobile service providers. In
general,  the trend of these developments is toward an increase in the number of
competitors and  of competitive  services. For  the most  part, FCC  regulations
which  implement changes in the law have not yet been adopted, or are subject to
requests for  reconsideration, and  the Company  is therefore  not now  able  to
predict the extent of such impact.

    The  Omnibus  Reconciliation Act  of 1993  (the  "Budget Act"),  amended the
Communications  Act   of  1934   (the  "Communications   Act")  by   eliminating
legislatively enacted distinctions affecting FCC and

4

state  regulation of  common carrier and  private carrier  mobile operations and
directed the FCC to  classify all mobile  services, including cellular,  paging,
Specialized  Mobile  Radio  ("SMR")  and other  services  under  two categories:
Commercial Mobile Radio Services ("CMRS"), subject to common carrier regulation;
or Private  Mobile  Radio  Services  ("PMRS"), not  subject  to  common  carrier
regulation.  In 1994,  the FCC  released a  decision classifying  mobile service
offerings as CMRS operations  if they include a  service offering to the  public
for  a fee which is interconnected to the public switched network. Cellular, SMR
and paging, among other services,  will be classified as  CMRS if they fit  this
definition. In addition, the FCC decision established a regulatory precedent for
hybrid  CMRS/PMRS regulation of mobile operations which offer both CMRS and PMRS
service. The Company anticipates that most of its mobile service offerings  will
be  classified as CMRS. The FCC decision also states that it would forebear from
requiring that  CMRS providers  comply with  a number  of statutory  provisions,
otherwise  applicable  to common  carriers, such  as the  filing of  tariffs. It
requires LECs  to  provide  reasonable  and fair  interconnection  to  all  CMRS
providers,  subject to  mutual compensation,  reasonable charges  for interstate
interconnection and reasonable forms of interconnection. Numerous petitions  for
reconsideration of this decision were filed and remain pending.

    The  Budget Act also amended the Communications  Act to authorize the FCC to
use a system of  competitive bidding to  issue initial licenses  for the use  of
radio  frequencies for which there are mutually exclusive applications and where
the principal  use  of the  license  will be  to  offer service  in  return  for
compensation  from customers.  In response,  the FCC  adopted generic  rules for
competitive  bidding,  defined  eligibility   criteria  for  small   businesses,
minority-  and  female-owned  businesses  and  rural  telephone  companies which
qualify for preferential bidding  treatment, as required  under the Budget  Act,
and  described the  bidding mechanisms to  be used by  businesses qualifying for
preferential treatment in future spectrum auctions.

    Under other amendments to the Communications Act included in the Budget Act,
states will generally be prohibited from  regulating the entry of, or the  rates
charged  by, any CMRS provider. The new  law does not, however, prohibit a state
from regulating other terms and conditions of CMRS offerings and permits  states
to  petition  the  FCC for  authority  to  continue rate  regulation.  These new
statutory provisions  took  effect  in  August  1994,  and  eight  states  filed
petitions.

    The  FCC has adopted both substantive and competitive bidding rules for both
narrowband and broadband PCS. It has completed its narrowband auctions  covering
the ten nationwide licenses and the thirty regional licenses the FCC assigned to
this  service. An APP subsidiary  was high bidder with a  total bid in excess of
$53 million on the same frequency block in each of the five regions specified by
the FCC,  so that  it has  the  potential to  be able  to provide  a  nationwide
service.  That subsidiary is now prosecuting  its application for an appropriate
license or licenses  before the FCC.  The Company believes  that its ability  to
provide  narrowband PCS service  throughout the country  will be of considerable
value, but it is not now able to predict with certainty the nature and extent of
competition it will face or the  conditions and restrictions the FCC will  place
on its provision of service.

    The  FCC  has allocated  a total  of 140  MHz  to broadband  PCS, 20  MHz to
unlicensed operations and 120 MHz to  licensed operations, consisting of two  30
MHz  blocks in each of the 51 Rand  McNally Major Trading Areas ("MTA"), and one
30 MHz block and three 10 MHz blocks  in each of 493 Rand McNally Basic  Trading
Areas. Cellular operators are permitted to participate in the award of these new
PCS  licenses,  except for  licenses reserved  for  rural, small,  minority- and
female-owned businesses and licenses for markets in which such cellular operator
owns a 20%  or greater interest  in a  cellular licensee which  holds a  license
covering  10% or more of the population  of the respective PCS licensed area. In
the latter case,  the cellular licensee  is limited  to one 10  MHz PCS  channel
block.  Numerous requests  for reconsideration of  the FCC's  decision have been
filed and remain pending before  the FCC and at least  one appeal was filed.  On
March 15, 1995, the U.S. Court of Appeals for the District of Columbia issued an
order  delaying the commencement  of the auction  of the 30  MHz block for Basic
Trading Areas pending  a resolution  of a challenge  to the  FCC's rules  giving
bidding  preferences  to  certain  participants.  A  September  1995  hearing is
scheduled. The FCC has classified PCS as CMRS.

    In March  1995,  APT was  the  successful  bidder for  eight  broadband  PCS
licenses at an auction conducted by the FCC. See "Recent Developments" above.

                                                                               5

    PCS  technology is currently under development and is expected to be similar
in some respects to cellular technology. When it becomes commercially available,
this technology is expected to offer increased capacity for wireless two-way and
one-way voice, data and  multimedia communications services  and is expected  to
result  in  increased  competition in  each  area of  the  Company's diversified
telecommunications operations.  The ability  of these  future PCS  licensees  to
complement  or  compete with  existing cellular  licensees  will be  affected by
future FCC rule-making. It  is expected that the  new wireless services will  be
both complementary services and competitive alternatives to current cellular and
landline  telephone services. These and  other future technological developments
in the  wireless  telecommunications industry  and  the enhancement  of  current
technologies  will likely create new products  and services that are competitive
with the services currently offered by  the Company and its subsidiaries.  There
can  be no  assurance that the  Company will  not be adversely  affected by such
technological developments.

                         CELLULAR TELEPHONE OPERATIONS

THE CELLULAR TELEPHONE INDUSTRY

    Cellular   telephone   technology   provides   high-quality,   high-capacity
communications   services   to  in-vehicle   and  hand-held   portable  cellular
telephones. Cellular  technology  is a  major  improvement over  earlier  mobile
telephone  technologies.  Cellular telephone  systems  are designed  for maximum
mobility of the customer. Access is provided through system interconnections  to
local,  regional, national and  world-wide telecommunications networks. Cellular
telephone systems  also  offer  a  full range  of  ancillary  services  such  as
conference  calling,  call-waiting, call-forwarding,  voice mail,  facsimile and
data transmission.

    Cellular telephone systems divide each service area into smaller  geographic
areas  or  "cells." Each  cell  is served  by  radio transmitters  and receivers
operating on discrete radio frequencies licensed by the FCC. All of the cells in
a system  are  connected to  a  computer-controlled Mobile  Telephone  Switching
Office  ("MTSO").  The  MTSO  is  connected  to  the  conventional  ("landline")
telephone network and potentially other  MTSOs. Each conversation on a  cellular
phone  involves a transmission over a specific set of radio frequencies from the
cellular phone to  a transmitter/receiver at  a cell site.  The transmission  is
forwarded  from the cell site to the MTSO and from there may be forwarded to the
landline telephone network to complete the call. As the cellular telephone moves
from one  cell  to  another,  the MTSO  determines  radio  signal  strength  and
transfers ("hands off") the call from one cell to the next. This hand-off is not
noticeable to either party on the phone call.

    USM  provides cellular telephone service under  licenses granted by the FCC.
The FCC grants only two licenses  to provide cellular telephone service in  each
market.  However,  competition for  customers includes  competing communications
technologies such as conventional landline and mobile telephone, SMR systems and
radio paging. In  addition, emerging technologies  such as Enhanced  Specialized
Mobile  Radio ("ESMR"), mobile satellite communication systems and PCS may prove
to be competitive  with cellular service  in the future  in some or  all of  the
markets where USM has operations.

    The  services available  to cellular  customers and  the sources  of revenue
available to  cellular  system  operators  are  similar  to  those  provided  by
conventional  landline telephone companies. Customers are charged a separate fee
for system access, airtime, long-distance calls, and ancillary services.

    Cellular system  operators  often  provide service  to  customers  of  other
operators'  cellular systems while the  customers are temporarily located within
the operators'  service areas.  Customers  using service  away from  their  home
system  are called "roamers."  Roaming is available  because technical standards
require that analog cellular telephones be compatible in all market areas in the
United States.  The system  that  provides the  service  to these  roamers  will
generate  usage revenue. Many operators, including USM, charge premium rates for
this roaming service.

    There are  a  number  of  recent  technical  developments  in  the  cellular
industry. Currently, while most of the MTSOs process information digitally, most
of  the radio transmission is done on  an analog basis. Digital radio technology
offers advantages, including less  transmission noise, greater system  capacity,
and potentially lower incremental costs for additional customers. The conversion
from  analog  to digital  radio technology  is expected  to be  an industry-wide
process that will take a number of years.

6

    During 1992, a new transmission technique was approved for implementation by
the cellular industry.  Time Division  Multiple Access  ("TDMA") technology  was
selected as one industry standard by the cellular industry and has been deployed
in  several  markets, including  USM's  operations in  Tulsa,  Oklahoma. Another
digital technology, Code Division Multiple Access ("CDMA"), is expected to be in
a commercial trial by the end of  1995. USM expects to deploy some CDMA  digital
radio channels in other markets in the near future.

    The  cellular  telephone industry  is  characterized by  high  initial fixed
costs. Accordingly, if and when revenues less variable costs exceed fixed costs,
incremental revenues should yield an operating profit. The amount of profit,  if
any,  under such circumstances  is dependent on, among  other things, prices and
variable marketing costs which in turn are affected by the amount and extent  of
competition.  Until technological limitations on  total capacity are approached,
additional cellular system  capacity can  normally be added  in increments  that
closely  match demand  and at  less than the  proportionate cost  of the initial
capacity.

CELLULAR OPERATIONS

    A significant portion of the aggregate  market value of TDS's Common  Shares
is  represented by the market value of TDS's interest in USM. From its inception
in 1983 until very recently, USM has principally been in a start-up phase. USM's
activities have been concentrated significantly on the acquisition of  interests
in  entities licensed or designated to  receive a license ("licensees") from the
FCC to provide cellular service and on the construction and initial operation of
cellular systems. The development of a cellular system is capital-intensive  and
requires  substantial investment prior  to and subsequent  to initial operation.
USM has experienced operating losses and net losses from its inception until the
past few quarters. Management anticipates accelerating growth in cellular  units
in  service and revenues as USM continues its vigorous expansion and development
programs. Marketing and systems operations  expenses associated with this  rapid
expansion  will most likely reduce the rate of growth in operating cash flow and
operating income over the next several quarters.

    While there are numerous cellular systems operating in the United States and
other countries, the industry  has only a limited  operating history. While  USM
produced  operating income and net income during 1994, changes in any of several
factors may reduce USM's growth in operating income and net income over the next
few years. These factors  include: (i) the growth  rate in USM's customer  base;
(ii)  the  usage  and pricing  of  cellular  services; (iii)  the  percentage of
customers who terminate service each month (the "churn rate"); (iv) the cost  of
providing cellular services, including the cost of attracting new customers; and
(v)   continuing   technological   advances   which   may   provide  competitive
alternatives.

    USM  is  building  a  substantial  presence  in  selected  geographic  areas
throughout  the  United States  where it  can  efficiently integrate  and manage
cellular telephone systems. Its cellular interests include operating clusters of
markets in the  following areas:  Iowa, Wisconsin/Illinois/Minnesota,  Missouri,
Eastern North Carolina/Virginia/South Carolina, West
Virginia/Pennsylvania/Maryland, Indiana/ Kentucky, Oregon/California,
Washington/Oregon, Oklahoma/Missouri/Kansas, Texas/Oklahoma, Maine/New
Hampshire/Vermont,    Eastern   Tennessee/Western   North   Carolina,   Northern
Florida/Georgia and Southwestern Texas. See "The Company's Cellular  Interests."
USM has acquired its cellular interests through the wireline application process
(22%),  including settlements and  exchanges with other  applicants, and through
acquisitions (78%), including acquisitions from TDS and third parties.

    USM's management  plans to  retain minority  interests in  certain  cellular
markets  which it  believes will  earn a  favorable return  on investment. Other
minority interests may be  traded for interests in  markets which enhance  USM's
market clusters or may be sold for cash or other consideration.

CELLULAR SYSTEMS DEVELOPMENT

    ACQUISITIONS.    During the  last  five years,  USM  has expanded  its size,
particularly in contiguous or adjacent  markets, through an ongoing  acquisition
program  aimed at  strengthening USM's position  in the  cellular industry. This
growth has resulted  primarily from acquisitions  of interests in  RSAs and  has
been based on obtaining interests with rights to manage the underlying market.

    The   Company  has  more  than   doubled  its  population  equivalents  from
approximately 11.8 million at December  31, 1989, to approximately 25.2  million
at  December 31, 1994. However, population equivalents grew at a compound annual
rate  of   10%   over   the   last   three  years   and   only   5%   in   1994.

                                                                               7

Markets  managed  or to  be managed  by USM  have increased  from 50  markets at
December 31, 1989,  to 150 markets  at December 31,  1994.  As  of December  31,
1994,  almost 86% of the  Company's population equivalents represented interests
in markets USM  manages or expects  to manage  compared to 70%  at December  31,
1989.

    USM  plans to acquire additional  cellular interests through acquisitions or
trades in  markets that  further strengthen  its market  clusters and  in  other
attractive  markets. USM  also seeks  to acquire  minority interests  in markets
where it already owns (or has the  right to acquire) the majority interest.  USM
also  continues to evaluate the disposition of interests which are not essential
to its corporate development strategy.

    USM, or TDS for the benefit of USM, will ordinarily make acquisitions  using
securities  or cash or  by exchanging cellular interests  it already owns. While
management  believes  that   it  will  be   succcessful  in  making   additional
acquisitions  or  trades, there  can be  no assurance  that USM  or TDS  for the
benefit of USM will  be able to negotiate  additional acquisitions or trades  on
terms  acceptable to  it or that  regulatory approvals, where  required, will be
received.

    USM, or TDS for the benefit of USM, has negotiated acquisitions of  cellular
interests  from third parties primarily in consideration for USM's Common Shares
or TDS's Common  or Preferred  Shares. Cellular  interests acquired  by TDS  are
generally assigned to USM. At that time, USM reimburses TDS for the value of TDS
securities  issued in such  transactions, generally by  issuing Common Shares to
TDS or by increasing the balance due TDS under USM's Revolving Credit  Agreement
in  amounts  equal to  the value  of TDS  securities delivered  at the  time the
acquisitions are closed. The fair market  value of the USM securities issued  to
TDS  in connection with these transactions is  equal to the fair market value of
the TDS securities delivered in the  transactions and is determined at the  time
the transactions are closed.

    COMPLETED  ACQUISITIONS.   During  1994,  USM completed  the  acquisition of
controlling  interests   in  nine   markets  and   several  minority   interests
representing  approximately 1.3 million population  equivalents for an aggregate
consideration of $140.3 million. The consideration consisted of 2.2 million  TDS
Common  Shares, 53,000  USM Common Shares,  $28.2 million in  cash, $1.4 million
cancellation of a note  receivable and the  obligation to deliver  approximately
42,000  TDS Common Shares in  the future. USM reimbursed  TDS for TDS securities
issued and cash paid in the acquisitions through an increase of $309,000 in  the
debt  to TDS under the Revolving Credit Agreement and the issuance to TDS of 4.2
million USM Common Shares.

    PENDING ACQUISITIONS.  At December 31, 1994, USM, or TDS for the benefit  of
USM  had  entered  into agreements  to  acquire controlling  interests  in seven
markets and several  minority interests representing  approximately 1.2  million
population   equivalents  for   an  aggregate  consideration   estimated  to  be
approximately $101.5 million. If all  of the pending acquisitions are  completed
as  planned, TDS  and/or USM will  deliver approximately 1.9  million TDS Common
Shares, all of which are expected to  be issued in 1995, and 102,000 USM  Common
Shares, and will pay approximately $12.8 million in cash. Any interests acquired
by  TDS in these  transactions are expected to  be assigned to  USM and, at that
time, USM  will  reimburse  TDS  for TDS's  consideration  delivered  and  costs
incurred  in such acquisitions in the form  of USM Common Shares or increases in
the balance under  the Revolving  Credit Agreement.  USM has  also entered  into
agreements  to exchange markets with four  other cellular operators. Pursuant to
the exchange agreements, USM will receive majority interests in nine new markets
in exchange for majority interests in seven markets and three market  partitions
USM currently owns.

    TDS  and USM maintain  shelf registration of  their respective Common Shares
and Preferred Shares under the Securities Act of 1933 for issuance  specifically
in connection with acquisitions.

    The  Company has  had voting control  of USM since  USM's incorporation. TDS
owned an aggregate of 63,879,673 shares of  common stock of USM at December  31,
1994,  representing over 81%  of the combined total  of USM's outstanding Common
and Series A Common Shares and over 96% of their combined voting power. Assuming
USM's Common Shares are issued in all  instances in which USM has the choice  to
issue  its Common Shares or other consideration and assuming all other issuances
of USM's  common  stock to  TDS  and third  parties  for completed  and  pending
acquisitions and redemptions of USM Preferred Stock and TDS Preferred Shares had
been  completed at December 31, 1994, TDS would have owned over 80% of the total
outstanding   common   stock    of   USM    and   controlled    over   95%    of

8

the  combined voting  power of both  classes of  its common stock.  In the event
TDS's ownership  of USM  falls  below 80%  of  the total  value  of all  of  the
outstanding  shares  of USM's  stock, TDS  and USM  would be  deconsolidated for
federal income tax purposes. TDS  and USM have the  ability to defer or  prevent
deconsolidation,   if   deferring   or  preventing   deconsolidation   would  be
advantageous, by delivering  TDS Common  Shares and/or  cash, in  lieu of  USM's
Common Shares in connection with certain acquisitions.

CELLULAR INTERESTS AND CLUSTERS

    USM  operates  clusters  of  adjacent  cellular  systems  wherever feasible,
enabling its  customers to  benefit  from larger  service areas  than  otherwise
possible. Where USM offers wide-area coverage, its customers enjoy uninterrupted
service  within the designated area. Customers  may also make outgoing calls and
receive incoming calls within this area without special roaming arrangements. In
addition to benefits to customers, clustering  also has provided to USM  certain
economies  in its capital and operating costs. These economies are made possible
through increased  sharing of  facilities, personnel  and other  costs and  have
resulted  in a reduction  of USM's per  customer cost of  service. The extent to
which USM benefits from these revenue enhancements and economies of operation is
dependent on market conditions, population sizes of each cluster and engineering
considerations.

    USM's market clusters continue to grow rapidly. At December 31, 1994,  USM's
service  territory covered approximately 18%  of the geography and approximately
9% of the population of the United States. USM operated nine market clusters  at
that  date,  four  of  which have  a  population  of two  million  or  more. USM
anticipates that it will  continue to pursue  strategic acquisitions and  trades
which  will complement its  established market clusters. From  time to time, USM
may also consider trading or selling its  interests in markets which do not  fit
well with its long-term strategies.

    USM  owned  or had  the  right to  acquire  interests in  cellular telephone
systems  in  207  markets  at  December  31,  1994,  representing  25.2  million
population  equivalents.  Of these  population equivalents,  84% are  in markets
which will be consolidated, 2% are  in managed but not consolidated markets  and
14%  are in  markets in  which USM holds  an investment  interest. The following
table summarizes the growth in USM's population equivalents in recent years  and
the development status of these population equivalents.

                                                                               9




                                                                                                  DECEMBER 31,
                                                                                   -------------------------------------------
                                                                                    1994     1993     1992     1991     1990
                                                                                   -------  -------  -------  -------  -------
                                                                                    (THOUSANDS OF POPULATION EQUIVALENTS) (1)
                                                                                                        
Operational Markets:
  Majority-Owned and Managed.....................................................   18,204   18,464   14,475   10,572    5,172
  Minority-Owned and Managed (2).................................................    1,191    1,157    2,039    1,783    1,310
Markets Under Construction and to be Managed: (3)
  Majority-Owned.................................................................    2,187    1,012    1,831    3,015    4,445
  Minority-Owned (2).............................................................       --        6        5      124      451
                                                                                   -------  -------  -------  -------  -------
  Total Markets Managed and to be Managed                                           21,582   20,639   18,350   15,494   11,378
Minority Interests in Markets Managed by Others..................................    3,619    3,429    3,517    3,274    3,480
                                                                                   -------  -------  -------  -------  -------
  Total..........................................................................   25,201   24,068   21,867   18,768   14,858
                                                                                   -------  -------  -------  -------  -------
                                                                                   -------  -------  -------  -------  -------
<FN>
---------
(1)  Based on 1994 Donnelley Marketing Services estimates for all years.

(2)  Includes  markets where USM has  the right to acquire  an interest but does
     not currently own an interest.

(3)  Includes markets which are operational  but which are currently managed  by
     third parties.


    The  following section details USM's  cellular interests, including those it
owned or had the right to acquire  as of December 31, 1994. The table  presented
therein  lists  clusters of  markets,  including both  MSAs  and RSAs,  that USM
manages or anticipates managing. USM's market  clusters show the areas in  which
USM  is currently  focusing its  development efforts.  These clusters  have been
devised with a long-term goal of allowing delivery of cellular service to  areas
of economic interest and along corridors of economic activity.

10

                        THE COMPANY'S CELLULAR INTERESTS

    The table below sets forth certain information with respect to the interests
in cellular markets which USM and TDS owned or had the right to acquire pursuant
to definitive agreements as of December 31, 1994.

    The number of population equivalents represented by USM's cellular interests
may have no direct relationship to the number of potential cellular customers or
the  revenues that may  be realized from  the operation of  the related cellular
systems. The  fair market  value  of USM's  cellular interests  will  ultimately
depend on the success of its operations. There is no assurance that the value of
cellular  interests  will  not be  significantly  lower  in the  future  than at
present.



                                                                              PERCENTAGE
                                                                              ACQUIRABLE                    TOTAL CURRENT AND
                                                              CURRENT           UNDER                          ACQUIRABLE
                                                  1994      PERCENTAGE        DEFINITIVE                       POPULATION
               CLUSTER/MARKET                  POPULATION    INTEREST       AGREEMENTS(1)       TOTAL          EQUIVALENTS
--------------------------------------------   ----------   -----------     --------------     --------     -----------------
                                                                                             
MARKETS MANAGED BY THE COMPANY:
MIDWEST REGIONAL MARKET CLUSTER:
  IOWA:
    Des Moines, IA..........................      413,000          100.00%                         100.00%            413,000
    Davenport, IA-IL........................      362,000           97.37                           97.37             353,000
    Humboldt (IA 10)........................      183,000          100.00                          100.00             183,000
    Cedar Rapids, IA........................      173,000           94.90                %.34       95.24             165,000
    Muscatine (IA 4)#.......................      156,000                             100.00       100.00             156,000
    Iowa (IA 6)#............................      153,000                             100.00       100.00             153,000
    Waterloo-Cedar Falls, IA................      150,000           88.59                           88.59             133,000
    Hardin (IA 11)#.........................      109,000                             100.00       100.00             109,000
    Kossuth (IA 14).........................      108,000          100.00                          100.00             108,000
    Iowa City, IA #.........................       98,000            1.95              98.05       100.00              98,000
    Mitchell (IA 13)........................       67,000          100.00                          100.00              67,000
    Dubuque, IA.............................       88,000           70.41                 .40       70.81              62,000
    Mills (IA 1)............................       61,000          100.00                          100.00              61,000
    Audubon (IA 7)..........................       55,000          100.00                          100.00              55,000
    Union (IA 2)............................       50,000          100.00                          100.00              50,000
    Monroe (IA 3)*(2).......................       91,000           49.00                           49.00              44,000
    Winneshiek (IA 12)*.....................      115,000           24.50                           24.50              28,000
    Ida (IA 9)*.............................       63,000           16.67                           16.67              11,000
                                               ----------                                                   -----------------
                                                2,495,000                                                           2,249,000
                                               ----------                                                   -----------------
  WISCONSIN/ILLINOIS/MINNESOTA:
    Peoria, IL..............................      349,000          100.00                          100.00             349,000
    Jo Daviess (IL 1).......................      316,000          100.00                          100.00             316,000
    Vernon (WI 8)(3)*.......................      228,000          100.00                          100.00             228,000
    Adams (IL 4)(4)*........................      217,000          100.00                          100.00             217,000
    Mercer (IL 3)...........................      204,000          100.00                          100.00             204,000
    Rochester, MN*..........................      115,000          100.00                          100.00             115,000
    Pierce (WI 5)...........................       92,000          100.00                          100.00              92,000
    Wausau, WI*.............................      119,000           71.76                           71.76              86,000
    Trempealeau (WI 6)(4)...................       82,000          100.00                          100.00              82,000
    LaCrosse, WI............................       99,000           73.16                 .71       73.87              73,000
                                               ----------                                                   -----------------
                                                1,821,000                                                           1,762,000
                                               ----------                                                   -----------------
  MISSOURI:
    Columbia, MO*...........................      122,000          100.00                          100.00             122,000
    Brown (KS 5)............................      121,000          100.00                          100.00             121,000
    Callaway (MO 6)*........................       85,000          100.00                          100.00              85,000
    DeKalb (MO 4)...........................       69,000          100.00                          100.00              69,000
    Linn (MO 5).............................       68,000          100.00                          100.00              68,000
    Schuyler (MO 3).........................       56,000          100.00                          100.00              56,000
    Atchison (MO 1).........................       43,000          100.00                          100.00              43,000
                                               ----------                                                   -----------------
                                                  564,000                                                             564,000
                                               ----------                                                   -----------------
      TOTAL MIDWEST REGIONAL MARKET
       CLUSTER..............................    4,880,000                                                           4,575,000
                                               ----------                                                   -----------------


                                                                              11



                                                                              PERCENTAGE
                                                                              ACQUIRABLE                    TOTAL CURRENT AND
                                                              CURRENT           UNDER                          ACQUIRABLE
                                                  1994      PERCENTAGE        DEFINITIVE                       POPULATION
               CLUSTER/MARKET                  POPULATION    INTEREST       AGREEMENTS(1)       TOTAL          EQUIVALENTS
--------------------------------------------   ----------   -----------     --------------     --------     -----------------
                                                                                             
VIRGINIA/NORTH CAROLINA/SOUTH CAROLINA
  REGIONAL MARKET CLUSTER:
  EASTERN NORTH CAROLINA/VIRGINIA/SOUTH
   CAROLINA:
    Northampton (NC 8)......................      286,000          100.00%                         100.00%            286,000
    Rockingham (NC 7).......................      281,000          100.00                          100.00             281,000
    Harnett (NC 10).........................      271,000          100.00                          100.00             271,000
    Greene (NC 13)..........................      238,000          100.00                          100.00             238,000
    Greenville (NC 14)......................      236,000          100.00                          100.00             236,000
    Hoke (NC 11)............................      215,000          100.00                          100.00             215,000
    Chesterfield (SC 4).....................      209,000          100.00                          100.00             209,000
    Bedford (VA 4)..........................      175,000          100.00                          100.00             175,000
    Sampson (NC 12).........................      123,000          100.00                          100.00             123,000
    Chatham (NC 6)..........................      149,000           81.16                           81.16             121,000
    Camden (NC 9)...........................      119,000          100.00                          100.00             119,000
    Buckingham (VA 7).......................       89,000          100.00                          100.00              89,000
    Bath (VA 5).............................       63,000          100.00                          100.00              63,000
                                               ----------                                                   -----------------
                                                2,454,000                                                           2,426,000
                                               ----------                                                   -----------------
  WEST VIRGINIA/PENNSYLVANIA/MARYLAND:
    Monongalia (WV 3)*......................      269,000          100.00                          100.00             269,000
    Raleigh (WV 7)#.........................      255,000                             100.00%      100.00             255,000
    Greene (PA 9)...........................      188,000          100.00                          100.00             188,000
    Grant (WV 4)*...........................      168,000          100.00                          100.00             168,000
    Tucker (WV 5)*..........................      130,000          100.00                          100.00             130,000
    Hagerstown, MD*.........................      127,000          100.00                          100.00             127,000
    Cumberland, MD-WV*......................      103,000          100.00                          100.00             103,000
    Wetzel (WV 2)...........................       79,000          100.00                          100.00              79,000
    Bedford (PA 10)(4)*.....................       49,000          100.00                          100.00              49,000
    Garrett (MD 1)*.........................       30,000          100.00                          100.00              30,000
                                               ----------                                                   -----------------
                                                1,398,000                                                           1,398,000
                                               ----------                                                   -----------------
  OTHER MARKETS:
    Tuscarawas (OH 7).......................      255,000          100.00                          100.00             255,000
    Williams (OH 1)(5)......................      127,000           75.00              25.00       100.00             127,000
    Ross (OH 9)*............................      247,000           49.00                           49.00             121,000
    Union (PA 8)*...........................          (6)          100.00            (100.00)                              --
    Williamsport, PA*.......................          (6)          100.00            (100.00)                              --
                                               ----------                                                   -----------------
                                                  629,000                                                             503,000
                                               ----------                                                   -----------------
      TOTAL VIRGINIA/NORTH CAROLINA/SOUTH
       CAROLINA REGIONAL MARKET CLUSTER.....    4,481,000                                                           4,327,000
                                               ----------                                                   -----------------


12



                                                                              PERCENTAGE
                                                                              ACQUIRABLE                    TOTAL CURRENT AND
                                                              CURRENT           UNDER                          ACQUIRABLE
                                                  1994      PERCENTAGE        DEFINITIVE                       POPULATION
               CLUSTER/MARKET                  POPULATION    INTEREST       AGREEMENTS(1)       TOTAL          EQUIVALENTS
--------------------------------------------   ----------   -----------     --------------     --------     -----------------
                                                                                             
INDIANA/KENTUCKY REGIONAL MARKET CLUSTER:
  INDIANA/KENTUCKY:
    Meade (KY 3)............................      304,000          100.00%                         100.00%            304,000
    Evansville, IN-KY.......................      318,000           78.13                           78.13             249,000
    Owen (IN 7).............................      221,000          100.00                          100.00             221,000
    Fulton (KY 1)#..........................      187,000                             100.00%      100.00             187,000
    Union (KY 2)............................      128,000          100.00                          100.00             128,000
    Owensboro, KY...........................       90,000           79.11                 .22       79.33              71,000
    Warren (IN 5)*..........................      120,000           33.33                           33.33              40,000
    Miami (IN 4)*...........................      184,000                              14.29        14.29              26,000
                                               ----------                                                   -----------------
                                                1,552,000                                                           1,226,000
                                               ----------                                                   -----------------
  OTHER MARKETS:
    Newton (IN 1)...........................      212,000           60.50              39.50       100.00             212,000
    Elliott (KY 9)..........................      206,000                             100.00       100.00             206,000
    Clay (KY 11)#...........................      170,000                             100.00       100.00             170,000
    Kosciusko (IN 2)........................      164,000          100.00                          100.00             164,000
    Powell (KY 10)..........................      153,000                             100.00       100.00             153,000
    Cheboygan (MI 4)*.......................      129,000          100.00                          100.00             129,000
                                               ----------                                                   -----------------
                                                1,034,000                                                           1,034,000
                                               ----------                                                   -----------------
      TOTAL INDIANA/KENTUCKY REGIONAL MARKET
       CLUSTER..............................    2,586,000                                                           2,260,000
                                               ----------                                                   -----------------

NORTHWEST REGIONAL MARKET CLUSTER:
  OREGON/CALIFORNIA:
    Coos (OR 5).............................      250,000          100.00                          100.00             250,000
    Del Norte (CA 1)........................      212,000          100.00                          100.00             212,000
    Medford, OR*............................      160,000          100.00                          100.00             160,000
    Mendocino (CA 9)........................      141,000          100.00                          100.00             141,000
    Crook (OR 6)*...........................      182,000           37.50                           37.50              68,000
    Modoc (CA 2)............................       60,000          100.00                          100.00              60,000
                                               ----------                                                   -----------------
                                                1,005,000                                                             891,000
                                               ----------                                                   -----------------
  WASHINGTON/OREGON:
    Pacific (WA 6)*.........................      178,000           49.00              51.00       100.00             178,000
    Richland-Kennewick-Pasco, WA*...........      168,000          100.00                          100.00             168,000
    Yakima, WA*.............................      206,000           54.55                           54.55             113,000
    Okanogan (WA 4).........................      112,000          100.00                          100.00             112,000
    Umatilla (OR 3)*........................      147,000           60.42                           60.42              89,000
    Kittitas (WA 5)(4)*.....................       68,000           83.50                           83.50              57,000
    Hood River (OR 2)*......................       69,000           30.32                           30.32              21,000
    Skamania (WA 7)*........................       26,000           30.32                           30.32               8,000
                                               ----------                                                   -----------------
                                                  974,000                                                             746,000
                                               ----------                                                   -----------------
  OTHER MARKETS:
    Clark (ID 6)............................      288,000          100.00                          100.00             288,000
    Butte (ID 5)............................      153,000          100.00                          100.00             153,000
                                               ----------                                                   -----------------
                                                  441,000                                                             441,000
                                               ----------                                                   -----------------
      TOTAL NORTHWEST REGIONAL MARKET
       CLUSTER..............................    2,420,000                                                           2,078,000
                                               ----------                                                   -----------------


                                                                              13



                                                                              PERCENTAGE
                                                                              ACQUIRABLE                    TOTAL CURRENT AND
                                                              CURRENT           UNDER                          ACQUIRABLE
                                                  1994      PERCENTAGE        DEFINITIVE                       POPULATION
               CLUSTER/MARKET                  POPULATION    INTEREST       AGREEMENTS(1)       TOTAL          EQUIVALENTS
--------------------------------------------   ----------   -----------     --------------     --------     -----------------
                                                                                             
TEXAS/OKLAHOMA/MISSOURI/KANSAS REGIONAL
  MARKET CLUSTER:
  OKLAHOMA/MISSOURI/KANSAS:
    Tulsa, OK*..............................      791,000           55.06%                          55.06%            436,000
    Elk (KS 15)*............................      155,000                              99.00%       99.00             154,000
    Joplin, MO*.............................      140,000          100.00                          100.00             140,000
    Seminole (OK 6).........................      215,000           55.06                           55.06             119,000
    Nowata (OK 4)(4)*#......................      105,000                             100.00       100.00             105,000
                                               ----------                                                   -----------------
                                                1,406,000                                                             954,000
                                               ----------                                                   -----------------
  MISSOURI:
    Stone (MO 15)...........................      105,000          100.00                          100.00             105,000
    Laclede (MO 16).........................       93,000          100.00                          100.00              93,000
    Washington (MO 13)......................       89,000          100.00                          100.00              89,000
    Shannon (MO 17)*........................       54,000          100.00                          100.00              54,000
    Madison (AR 1)..........................          (6)          100.00            (100.00)                              --
                                               ----------                                                   -----------------
                                                  341,000                                                             341,000
                                               ----------                                                   -----------------
  TEXAS/OKLAHOMA:
    Garvin (OK 9)...........................      198,000          100.00                          100.00             198,000
    Haskell (OK 10).........................       82,000          100.00                          100.00              82,000
    Wichita Falls, TX*......................      135,000           51.65                           51.65              70,000
    Lawton, OK*.............................      112,000           51.65                           51.65              58,000
    Jackson (OK 8)*.........................       97,000           51.65                           51.65              50,000
    Hardeman (TX 5)(4)*.....................       40,000           51.65                           51.65              21,000
    Briscoe (TX 4)(4)*......................       11,000           51.65                           51.65               6,000
    Beckham (OK 7)(4)*......................       10,000           51.65                           51.65               5,000
    Cherokee (TX 11)........................          (6)          100.00            (100.00)                              --
    Tyler, TX...............................          (6)          100.00            (100.00)                              --
                                               ----------                                                   -----------------
                                                  685,000                                                             490,000
                                               ----------                                                   -----------------
      TOTAL TEXAS/OKLAHOMA/MISSOURI/KANSAS
       REGIONAL MARKET CLUSTER..............    2,432,000                                                           1,785,000
                                               ----------                                                   -----------------

NORTHEAST REGIONAL MARKET CLUSTER:
  MAINE/NEW HAMPSHIRE/VERMONT:
    Manchester-Nashua, NH...................      345,000           87.59                           87.59             302,000
    Coos (NH 1)*............................      227,000          100.00                          100.00             227,000
    Kennebec (ME 3).........................      222,000          100.00                          100.00             222,000
    Somerset (ME 2).........................      159,000          100.00                          100.00             159,000
    Bangor, ME..............................      147,000           89.58                 .40       89.98             133,000
    Addison (VT 2)(3)*......................      104,000          100.00                          100.00             104,000
    Washington (ME 4)*......................       85,000          100.00                          100.00              85,000
    Lewiston-Auburn, ME.....................      102,000           82.04                           82.04              84,000
    Oxford (ME 1)...........................       81,000          100.00                          100.00              81,000
                                               ----------                                                   -----------------
                                                1,472,000                                                           1,397,000
                                               ----------                                                   -----------------
  OTHER MARKETS:
    Poughkeepsie, NY........................      265,000           81.32                 .79       82.11             217,000
    Columbia (NY 6).........................      110,000                             100.00       100.00             110,000
    Jefferson (NY 1)........................           (6)         100.00            (100.00)                              --
                                               ----------                                                   -----------------
                                                  375,000                                                             327,000
                                               ----------                                                   -----------------
      TOTAL NORTHEAST REGIONAL MARKET
       CLUSTER..............................    1,847,000                                                           1,724,000
                                               ----------                                                   -----------------


14



                                                                              PERCENTAGE
                                                                              ACQUIRABLE                    TOTAL CURRENT AND
                                                              CURRENT           UNDER                          ACQUIRABLE
                                                  1994      PERCENTAGE        DEFINITIVE                       POPULATION
               CLUSTER/MARKET                  POPULATION    INTEREST       AGREEMENTS(1)       TOTAL          EQUIVALENTS
--------------------------------------------   ----------   -----------     --------------     --------     -----------------
                                                                                             
EASTERN TENNESSEE/WESTERN NORTH CAROLINA
  MARKET CLUSTER:
    Knoxville, TN*..........................      544,000           96.03%                          96.03%            522,000
    Whitfield (GA 1)........................      212,000          100.00                          100.00             212,000
    Asheville, NC*..........................      204,000          100.00                          100.00             204,000
    Henderson (NC 4)(4)(7)*.................      186,000          100.00                          100.00             186,000
    Bledsoe (TN 7)(4)*......................      143,000           96.03                           96.03             137,000
    Hamblen (TN 4)(4)*......................      127,000          100.00                          100.00             127,000
    Giles (TN 6)*...........................      157,000           80.00                           80.00             126,000
    Lake (TN 1)*............................       78,000           16.33              83.67%      100.00              78,000
    Macon (TN 3)*...........................      330,000           16.67                           16.67              55,000
    Yancey (NC 2)(4)*.......................       31,000          100.00                          100.00              31,000
                                               ----------                                                   -----------------
      TOTAL EASTERN TENNESSEE/WESTERN NORTH
       CAROLINA MARKET CLUSTER..............    2,012,000                                                           1,678,000
                                               ----------                                                   -----------------

SOUTHEAST REGIONAL MARKET CLUSTER:
  NORTHERN FLORIDA/GEORGIA:
    Tallahassee, FL #.......................      272,000                             100.00       100.00             272,000
    Worth (GA 14)...........................      243,000          100.00                          100.00             243,000
    Gainesville, FL.........................      221,000          100.00                          100.00             221,000
    Toombs (GA 11)..........................      150,000          100.00                          100.00             150,000
    Walton (FL 10)..........................      108,000          100.00                          100.00             108,000
    Putnam (FL 5)(7)........................       69,000          100.00                          100.00              69,000
    Jefferson (FL 8)........................       53,000          100.00                          100.00              53,000
    Dixie (FL 6)............................       51,000          100.00                          100.00              51,000
    Calhoun (FL 9)..........................       39,000          100.00                          100.00              39,000
    Early (GA 13)*..........................          (6)          100.00            (100.00)                              --
                                               ----------                                                   -----------------
                                                1,206,000                                                           1,206,000
                                               ----------                                                   -----------------
  OTHER MARKETS:
    Fort Pierce, FL (8)*....................      279,000           49.00                           49.00             137,000
    Copiah (MS 9)...........................      118,000          100.00                          100.00             118,000
    Glades (FL 2)(7)........................       83,000          100.00                          100.00              83,000
                                               ----------                                                   -----------------
                                                  480,000                                                             338,000
                                               ----------                                                   -----------------
      TOTAL SOUTHEAST REGIONAL MARKET
       CLUSTER..............................    1,686,000                                                           1,544,000
                                               ----------                                                   -----------------

SOUTHWESTERN TEXAS MARKET CLUSTER:
    Corpus Christi, TX #....................      374,000                             100.00       100.00             374,000
    Atascosa (TX 19)........................      218,000          100.00                          100.00             218,000
    Edwards (TX 18).........................      207,000          100.00                          100.00             207,000
    Laredo, TX..............................      154,000           92.76                           92.76             143,000
    Wilson (TX 20)..........................      139,000          100.00                          100.00             139,000
    Victoria, TX............................       80,000           99.22                           99.22              79,000
                                               ----------                                                   -----------------
      TOTAL SOUTHWESTERN TEXAS MARKET
       CLUSTER..............................    1,172,000                                                           1,160,000
                                               ----------                                                   -----------------

  OTHER OPERATIONS:
    Atlantic City, NJ#......................      335,000            9.09              50.01        59.10             198,000
    Hawaii (HI 3)...........................      140,000          100.00                          100.00             140,000
    Vineland-Millville-Bridgeton, NJ........      142,000           78.73                 .99       79.72             113,000
                                               ----------                                                   -----------------
                                                  617,000                                                             451,000
                                               ----------                                                   -----------------
      Total Managed Markets.................   24,133,000                                                          21,582,000
                                               ----------                                                   -----------------


                                                                              15



                                                                              PERCENTAGE
                                                                              ACQUIRABLE                    TOTAL CURRENT AND
                                                              CURRENT           UNDER                          ACQUIRABLE
                                                  1994      PERCENTAGE        DEFINITIVE                       POPULATION
               CLUSTER/MARKET                  POPULATION    INTEREST       AGREEMENTS(1)       TOTAL          EQUIVALENTS
--------------------------------------------   ----------   -----------     --------------     --------     -----------------
                                                                                             
MARKETS MANAGED BY OTHERS:
    Los Angeles/Oxnard, CA*.................   15,416,000            5.50%                           5.50%            848,000
    Nashville/Clarksville-Hopkinsville,
     TN-KY*.................................    1,224,000           49.00                           49.00             599,000
    Baton Rouge, LA (9)*....................      558,000           52.00                           52.00             290,000
    Seattle-Everett/Tacoma/Bremerton, WA*...    2,991,000            6.25                            6.25             187,000
    Biloxi/Pascagoula, MS*..................      341,000           49.00                           49.00             167,000
    Oklahoma City, OK*......................      973,000           14.60                           14.60             142,000
    Portland, ME*...........................      279,000           49.00                           49.00             136,000
    McAllen, TX.............................      431,000           26.20                           26.20             113,000
    Portsmouth-Dover-Rochester, NH-ME*......      270,000           40.00                           40.00             108,000
    Others (Fewer than 100,000 population
     equivalents each)......................                                                                        1,029,000
                                                                                                            -----------------
      Total Population Equivalents of
       Markets Managed by Others............                                                                        3,619,000
                                                                                                            -----------------
      Total Population Equivalents..........                                                                       25,201,000
                                                                                                            -----------------
                                                                                                            -----------------
<FN>
------------
  * Designates wireline market.
 # Designates operational market operated by third parties until USM acquires  a
controlling interest.

(1)  Interests under these agreements are expected to be acquired at the various
     times  specified therein  following the  satisfaction of  customary closing
     conditions.

(2)  The licensee in  this market  will exchange  the wireline  license for  the
     non-wireline license in the same market.

(3)  USM's  interest in the  license for this  market has been  set aside by the
     FCC.  USM  is  currently  operating  the  market  under  interim  operating
     authority  granted by the FCC.  See Item 3., "Legal  Proceedings -- La Star
     and Wisconsin RSA 8 Applications."

(4)  These markets have been or will be partitioned into more than one  licensed
     area.  The 1994 population,  percentage ownership and  number of population
     equivalents shown are for  the licensed areas within  the markets in  which
     USM owns or has the right to acquire an interest.

(5)  USM  currently owns a 75%  interest in the wireline  license in this market
     and has an agreement to divest this interest. USM also has an agreement  to
     acquire a 100% interest in the nonwireline license in this market.

(6)  USM has agreements to divest its 100% ownership interests in these markets.
     The  1994  populations of  these markets  are not  included in  the related
     cluster or group totals.

(7)  USM has agreements to divest partitioned  areas in these markets. The  1994
     population, percentage ownership and number of population equivalents shown
     are  for the licensed areas  within the markets which  USM will continue to
     own upon completion of each divestiture.

(8)  USM owns 80% of the entity which owns and operates this market but has only
     a 49% interest in its earnings and profits.

(9)  USM owns a noncontrolling limited partnership interest in this market.


    SYSTEM DESIGN AND CONSTRUCTION.  USM designs and constructs its systems in a
manner it believes  will permit it  to provide high-quality  service to  mobile,
transportable  and portable cellular  telephones, generally based  on market and
engineering studies which  relate to specific  markets. Engineering studies  are
performed  by USM  personnel or  independent engineering  firms. USM's switching
equipment is  digital, which  reduces  noise and  crosstalk  and is  capable  of
interconnecting  in a  manner which  reduces costs  of operation.  While digital
microwave interconnections are typically made  between the MTSO and cell  sites,
primarily  analog radio transmission is used between cell sites and the cellular
telephones themselves.

    In accordance  with  its  strategy  of  building  and  strengthening  market
clusters, USM has selected high capacity digital cellular switching systems that
are  capable of serving  multiple markets through a  single MTSO. USM's cellular
systems are  designed to  facilitate the  installation of  equipment which  will
permit  microwave interconnection between  the MTSO and each  cell site. USM has
implemented such microwave interconnection  in most of  the cellular systems  it
manages.  In other  systems in  which USM owns  or has  an option  to purchase a
majority interest and where it is believed to be cost-efficient, such  microwave
technology  will also  be implemented.  Otherwise, such  systems will  rely upon
landline telephone connections or microwave links  owned by others to link  cell
sites   with  the   MTSO.  Although   the  installation   of  microwave  network
interconnection  equipment  requires  a  greater  initial  capital   investment,

16

a  microwave network enables a  system operator to avoid  the current and future
charges associated  with leasing  telephone lines  from the  landline  telephone
company,  while generally  improving system reliability.  In addition, microwave
facilities can be  used to  connect separate  cellular systems  to allow  shared
switching,  which  reduces  the aggregate  cost  of the  equipment  necessary to
operate both systems.

    USM has continued to expand its  internal network in 1994 to encompass  over
100  markets in the United States. This network provides automatic call delivery
for USM's customers and handoff between  adjacent markets. The network has  also
been  extended,  using  IS-41  technology, through  links  with  certain systems
operated  by  several  other  carriers,  including  GTE,  US  West,   Ameritech,
BellSouth,   Centennial  Cellular  Corp.,   Southwestern  Bell,  McCaw  Cellular
Communications, Vanguard  Cellular Systems  and  others. Additionally,  USM  has
implemented  two  Signal Transfer  Points which  will  allow it  to interconnect
efficiently with network providers such as Independent Telephone Network and the
North American Cellular Network.

    During 1995, USM  intends to extend  the network for  its customers  through
interconnection  with one or more network providers as well as additional "point
to point" connections required for hand-off. This expanded network will increase
the area in which customers can automatically receive incoming calls, and should
also reduce the incidence of fraud due to the pre-call validation feature of the
IS-41 technology.

    USM believes  that currently  available technologies  will allow  sufficient
capacity on USM's networks to meet anticipated demand over the next few years.

COSTS OF SYSTEM CONSTRUCTION AND FINANCING

    Construction of cellular systems is capital-intensive, requiring substantial
investment  for  land  and  improvements, buildings,  towers,  MTSOs,  cell site
equipment, microwave equipment,  engineering and  installation. USM,  consistent
with  FCC control requirements, uses primarily its own personnel to engineer and
oversee construction of each cellular system where  it owns or has the right  to
acquire  a controlling interest. In so doing, USM expects to improve the overall
quality of its systems and to reduce the expense and time required to make  them
operational.

    The  costs (exclusive of license costs)  of the operational systems in which
USM owns or has the right to acquire an interest are generally financed  through
capital  contributions or intercompany loans to the partnerships or subsidiaries
owning the systems, and through certain vendor financing.

MARKETING

    USM's marketing plan is designed to continue rapid penetration of its market
clusters and to increase customer  awareness of cellular service. The  marketing
plan stresses the quality of USM's service offerings and incorporates rate plans
which  are designed to meet  the needs of a  variety of customer usage patterns.
USM's distribution channels include  direct sales personnel  and agents and  USM
has  recently  added  retail  service  centers in  many  of  its  markets. These
USM-owned and managed locations are designed  to market cellular service to  the
consumer segment in a setting which is familiar to these potential customers.

    USM  manages each cluster of markets out of one administrative office with a
local staff,  including marketing,  customer service,  engineering and  in  some
cases  installation personnel. Direct sales  consultants market cellular service
to potential customers throughout  each cluster. Retail  associates work out  of
the  retail locations and  market cellular service to  the consumer segment. USM
maintains an  ongoing training  program to  improve the  effectiveness of  sales
consultants  and  retail  associates  by  focusing  their  efforts  on obtaining
customers and maximizing the sale  of high-user packages. These packages  commit
customers  to pay for a minimum amount  of usage at discounted rates per minute,
even if usage falls below a defined monthly minimum amount.

    USM  also  relies  on  agents,  dealers  and  non-USM  retailers  to  obtain
customers.  Agents  and  dealers  are  independent  business  people  who obtain
customers for  USM on  a commission  basis. USM's  agents are  generally in  the
business  of selling  cellular telephones,  cellular service  packages and other
related products. USM's dealers include car stereo companies and other companies
whose customers are  also potential  cellular customers.  The non-USM  retailers
include  car dealers,  major appliance dealers,  office supply  dealers and mass
merchants.

                                                                              17

    USM opened its  own retail  locations in late  1993, expanding  to over  140
locations  by the end  of 1994. These USM-owned  and operated businesses utilize
rental facilities located in high-traffic areas. USM is working toward a uniform
appearance in these stores,  with all having similar  displays and layouts.  The
retail  centers' hours of business match those  of the retail trade in the local
marketplace, often staying  open on  weekends and later  in the  evening than  a
typical  business supplier. Additionally,  to fully serve  customer needs, these
stores  sell  accessories  to  complement  the  phones  and  services  USM   has
traditionally provided.

    In  addition to its own retail centers, USM actively pursues national retail
accounts which may potentially yield new customer additions in multiple markets.
Agreements have been entered  into with such  national distributors as  Chrysler
Corporation, Ford Motor Company, General Motors, AT&T, Radio Shack, Best Buy and
Sears,  Roebuck & Co. in  certain of USM's markets. Upon  the sale of a cellular
telephone by one of these national distributors, USM receives, often exclusively
within the territories served, the resulting cellular customer.

    USM uses  a  variety  of  direct  mail,  billboard,  radio,  television  and
newspaper advertising to stimulate interest by prospective customers in cellular
service and to establish familiarity with USM's name. Advertising is directed at
gaining  customers, increasing  usage by  existing customers  and increasing the
public awareness and understanding of the cellular services offered by USM.  USM
attempts  to select the advertising and  promotion media that are most appealing
to the targeted groups of potential customers in each local market. USM utilizes
local advertising media and public relations activities and establishes programs
to enhance public awareness of USM, such as providing telephones and service for
public events and emergency uses.

CUSTOMERS AND SYSTEM USAGE

    Cellular customers come  from a  wide range of  occupations. They  typically
include a large proportion of individuals who work outside of their offices such
as  people in the  construction, real estate,  wholesale and retail distribution
businesses and professionals.  Most of USM's  customers use in-vehicle  cellular
telephones.  However, more customers are  selecting portable cellular telephones
as these  units  become  more  compact  and  fully  featured  as  well  as  more
attractively priced.

    USM's  cellular  systems are  used most  extensively during  normal business
hours between 7:00 am  and 6:00 pm.  On average, the  local retail customers  in
USM's   majority-owned  and   managed  systems   used  their   cellular  systems
approximately 95 minutes  per unit each  month and generated  retail revenue  of
approximately  $47 per month  during 1994, compared  to 103 minutes  and $49 per
month in 1993. Revenue generated by roamers, together with local, toll and other
revenues, brought USM's total average monthly service revenue per customer  unit
in  majority-owned  and  managed markets  to  $80 during  1994.  Average monthly
service revenue  per  customer  unit decreased  approximately  6%  during  1994,
reflecting  both  the decline  in average  local minutes  per customer  unit and
slower growth in roaming revenues. USM anticipates that average monthly  service
revenue  per customer unit will continue to decline as its distribution channels
provide additional customers  who generate  fewer local  minutes of  use and  as
roaming revenues grow more slowly.

    Roaming  is a  service offered by  USM which  allows a customer  to place or
receive a call in a cellular service  area away from the customer's home  market
area. USM has entered into "roaming agreements" with operators of other cellular
systems  covering virtually all  systems in the United  States and Canada. These
agreements offer  customers the  opportunity  to roam  in these  systems.  These
reciprocal  agreements automatically pre-register the customers of USM's systems
in the  other carriers'  systems. Also,  a customer  of a  participating  system
roaming (i.e. travelling) in a USM market where this arrangement is in effect is
able  to make and receive calls on USM's  system. The charge for this service is
typically at premium rates and is billed  by USM to the customer's home  system,
which  then  bills the  customer.  USM has  entered  into agreements  with other
cellular carriers  to  transfer roaming  usage  at agreed-upon  rates.  In  some
instances,  based on competitive factors,  USM may charge a  lower amount to its
customers than the amount  actually charged to USM  by another cellular  carrier
for roaming.

18

    The  following  table  summarizes certain  information  about  customers and
market penetration in USM's managed operations.



                                                              YEAR ENDED OR AT DECEMBER 31,
                                                    -------------------------------------------------
                                                       1994        1993      1992     1991     1990
                                                    ----------  ----------  -------  -------  -------
                                                                 (DOLLARS IN THOUSANDS)
                                                                               
Majority-owned and managed markets:
  Cellular markets in operation (1)...............         130         116       92       67       32
  Total population of markets in service (000s)...      21,314      19,383   15,014   11,481    6,314
  Customer Units:
    at beginning of period (2)....................     261,000     150,800   97,000   57,300   36,100
    additions during period (2)...................     250,000     165,300   88,600   59,800   31,800
    disconnects during period (2).................      90,000      55,100   34,800   20,100   10,600
    at end of period (2)..........................     421,000     261,000  150,800   97,000   57,300
  Market penetration at end of period (3)(4)......        1.98%       1.35%    1.00%    0.84%    0.91%
Consolidated revenues.............................  $  332,404  $  214,310  $139,929 $84,956  $54,621
Depreciation expense..............................      39,520      25,665   16,606    8,814    4,363
Amortization expense..............................      25,934      19,362   13,033   10,455    7,287
Operating income (loss)...........................      17,385      (8,656) (12,705) (16,831)  (9,141)
Construction expenditures.........................     158,453      94,088   58,832   66,037   21,189
Identifiable assets...............................  $1,584,142  $1,275,569  $858,795 $612,981 $293,368
<FN>
---------
(1)  Represents the number of markets in which USM owned at least a 50% interest
     and which it managed,  including its reseller  operation in 1990-1992.  The
     revenues  and  expenses of  these cellular  markets  are included  in USM's
     consolidated revenues and expenses.

(2)  Represents the approximate number of revenue-generating cellular telephones
     served by the  cellular markets referred  to in footnote  (1). The  revenue
     generated by such cellular telephones is included in consolidated revenues.

(3)  Computed  by dividing the number of customer units at the end of the period
     by the total  population of markets  in service as  estimated by  Donnelley
     Marketing Service for the respective years.

(4)  The  decrease from 1990 to 1991 is due to the addition of 32 majority-owned
     and managed RSAs in 1991. Market penetration for majority-owned and managed
     MSAs was 1.48% in 1991 and 1.07% in 1990.


                                                                              19

    The following table summarizes, by operating cluster, the total  population,
USM's  customer  units  and  penetration for  USM's  majority-owned  and managed
markets that were operational as of December 31, 1994.



                            OPERATING CLUSTERS                               POPULATION  CUSTOMERS   PENETRATION
---------------------------------------------------------------------------  ----------  ---------   -----------
                                                                                            
Iowa.......................................................................   1,710,000     43,000      2.51%
Wisconsin/Illinois/Minnesota...............................................   1,821,000     29,600      1.63%
Missouri...................................................................     976,000     12,800      1.31%
Eastern North Carolina/Virginia/South Carolina.............................   2,454,000     36,600      1.49%
West Virginia/Pennsylvania/Maryland........................................   1,143,000     17,000      1.49%
Indiana/Kentucky...........................................................   1,061,000     24,700      2.33%
Oregon/California..........................................................     823,000     13,500      1.64%
Washington/Oregon..........................................................     701,000     12,300      1.75%
Oklahoma/Missouri/Kansas...................................................   1,146,000     51,500      4.49%
Texas/Oklahoma.............................................................   1,126,000     25,700      2.28%
Maine/New Hampshire/Vermont................................................   1,472,000     29,200      1.98%
Eastern Tennessee/Western North Carolina...................................   1,693,000     41,500      2.45%
Northern Florida/Georgia...................................................   1,117,000     21,500      1.92%
Southwestern Texas.........................................................     798,000     11,800      1.48%
Other Operations...........................................................   3,273,000     50,300      1.54%
                                                                             ----------  ---------       ---
                                                                             21,314,000    421,000      1.98%
                                                                             ----------  ---------       ---
                                                                             ----------  ---------       ---


CELLULAR TELEPHONES AND INSTALLATION

    There are a number of different  types of cellular telephones, all of  which
are  currently compatible  with cellular systems  nationwide. USM  offers a full
range  of  vehicle-mounted,  transportable   and  hand-held  portable   cellular
telephones.  Features  offered  in  some  of  the  cellular  telephones  include
hands-free calling, repeat dialing, horn alert and others.

    USM has established service  and/or installation facilities  in many of  its
local  markets  to  ensure  quality installation  and  service  of  the cellular
telephones it  sells. These  facilities  allow USM  to  improve its  service  by
promptly assisting customers who experience equipment problems.

    USM  negotiates volume discounts from  its cellular telephone suppliers. USM
discounts cellular  telephones  in  most  markets  to  meet  competition  or  to
stimulate  sales by reducing the cost of  becoming a cellular customer. In these
instances, where permitted by law, customers  are generally required to sign  an
extended  service contract with USM. USM also cooperates with cellular equipment
manufacturers in local advertising and promotion of cellular equipment.

PRODUCTS AND SERVICES

    USM's customers are able to choose from a variety of packaged pricing  plans
which  are  designed to  fit different  calling  patterns. USM's  customer bills
typically show separate charges for  custom-calling features, airtime in  excess
of  the packaged amount, and toll calls. Custom-calling features provided by USM
include wide-area  call  delivery,  call  forwarding,  call  waiting,  three-way
calling  and no-answer transfer. USM also offers a voice message service in many
of its markets.  This service,  which functions like  a sophisticated  answering
machine,  allows customers  to receive messages  from callers when  they are not
available to take calls.

REGULATION

    The construction, operation and transfer  of cellular systems in the  United
States   are  regulated  to   varying  degrees  by  the   FCC  pursuant  to  the
Communications Act. The FCC  has promulgated regulations governing  construction
and operation of cellular systems, and licensing (including renewal of licenses)
and technical standards for the provision of cellular telephone service.

    For  licensing purposes,  the FCC  divided the  United States  into separate
geographic markets  (MSAs and  RSAs).  In each  market, the  allocated  cellular
frequencies  are divided into two equal  blocks. During the application process,
the FCC  reserved  one  block  of frequencies  for  nonwireline  applicants  and

20

another  block  for wireline  applicants. Subject  to  FCC approval,  a cellular
system may be sold  to either a  wireline or nonwireline  entity, but no  entity
which  controls a cellular system may own an interest in another cellular system
in the same MSA or RSA.

    The completion  of  acquisitions involving  the  transfer of  control  of  a
cellular  system requires prior FCC approval. Acquisitions of minority interests
generally do not require  FCC approval. Whenever FCC  approval is required,  any
interested  party may file a  petition to dismiss or  deny the USM's application
for approval of the proposed transfer.

    When the first cell of a cellular system has been constructed, the  licensee
is  required to notify the FCC that construction has been completed. Immediately
upon this notification,  but not  before, FCC  rules authorize  the licensee  to
offer  commercial  service to  the public.  The  licensee is  then said  to have
"operating authority."  Initial  operating  licenses are  granted  for  ten-year
periods.  The FCC must be  notified each time an  additional cell is constructed
which enlarges the service area of a given market.

    The FCC's rules also generally require persons or entities holding  cellular
construction  permits or licenses  to coordinate their  proposed frequency usage
with  other  cellular  users  and   licensees  in  order  to  avoid   electrical
interference  between adjacent systems. The height and power of base stations in
the cellular system  are regulated by  FCC rules,  as are the  types of  signals
emitted  by  these stations.  In  addition to  regulation  by the  FCC, cellular
systems are subject to certain Federal Aviation Administration regulations  with
respect  to  the  siting and  construction  of cellular  transmitter  towers and
antennas.

    In a  series  of  actions, most  recently  on  July 7,  1994,  the  FCC  has
established  standards for conducting comparative  renewal proceedings between a
cellular  licensee  seeking  renewal  of  its  license  and  challengers  filing
competing  applications.  The FCC:  (i) established  criteria for  comparing the
renewal applicant to challengers, including the standards under which a "renewal
expectancy" will  be granted  to  the applicant  seeking license  renewal;  (ii)
established  basic qualifications standards for  challengers; and (iii) provided
procedures for preventing  possible abuses in  the comparative renewal  process.
The  FCC has concluded that  it will award a  renewal expectancy if the licensee
has  (i)  provided  "substantial"  performance,  which  is  defined  as  "sound,
favorable  and substantially  above a level  of mediocre  service just minimally
justifying renewal,"  and  (ii)  complied  with  FCC  rules,  policies  and  the
Communications  Act. If a renewal expectancy is awarded to an existing licensee,
its license  is renewed  and competing  applications are  not considered.  USM's
Tulsa  and Knoxville renewal  applications filed in 1994  were unopposed and USM
expects its  licenses in  these markets  to  be renewed.  The next  USM  renewal
applications  are due to be filed in 1996. See "Legal Proceedings -- La Star and
Wisconsin RSA 8 Applications" for a discussion of certain FCC proceedings  which
have  set aside the Company's licensing  authority in a Wisconsin market pending
the outcome of an FCC hearing.

    USM conducts and  plans to  conduct its  operations in  accordance with  all
relevant  FCC rules and regulations and anticipates  being able to qualify for a
renewal expectancy,  if  applicable.  Accordingly,  USM  believes  that  current
regulations  will have  no significant  effect on  its operations  and financial
condition. However, changes  in the  regulation of cellular  operators or  their
activities  and of other mobile service  providers could have a material adverse
effect on USM's operations.

    The FCC has  also provided that  five years after  the initial licenses  are
granted,  unserved areas within  markets previously granted  to licensees may be
applied for by  both wireline  and nonwireline  entities and  by third  parties.
Accordingly,  many unserved area applications have been filed by USM and others.
USM's strategy with respect to system  construction in its markets has been  and
will  be to build  cells covering areas  within such markets  that USM considers
economically feasible to serve or might conceivably  wish to serve and to do  so
within the five-year period following issuance of the license.

    USM  is also  subject to  state and local  regulation in  some instances. In
1981, the FCC preempted the states from exercising jurisdiction in the areas  of
licensing,  technical standards  and market  structure. However,  certain states
require cellular system operators to go through a state certification process to
serve communities within their borders. All such certificates can be revoked for
cause. In  addition, certain  state authorities  regulate several  aspects of  a
cellular  operator's business, including the resale of intra-state long-distance
service  to  its   customers,  the  technical   arrangements  and  charges   for
interconnection  with  the landline  network and  the  transfer of  interests in
cellular systems.  The  siting  and construction  of  the  cellular  facilities,
including    transmitter   towers,   antennas   and   equipment   shelters   may

                                                                              21

also  be subject to state or local zoning, land use and other local regulations.
Public utility or public service  commissions (or certain of the  commissioners)
in  several states have expressed an  interest in examining whether the cellular
industry should be more closely regulated by such states.

    Media reports have suggested that  certain radio frequency ("RF")  emissions
from portable cellular telephones might be linked to cancer. USM is not aware of
any  scientific information or  credible evidence linking  the usage of portable
cellular telephones with cancer. The  FCC currently has a rulemaking  proceeding
pending to update the guidelines and methods it uses for evaluating RF emissions
in  radio  equipment, including  cellular telephones.  While the  proposal would
impose more restrictive standards on RF emissions from low-power devices such as
portable cellular telephones,  it is  anticipated that  all cellular  telephones
currently marketed and in use will comply with those standards.

COMPETITION

    USM's  only competitor for cellular telephone  service in each market is the
licensee of the second cellular system in that market. Competition for customers
between the two systems in each market is principally on the basis of quality of
service, price, size of  area covered, services  offered, and responsiveness  of
customer service. The competing entities in many of the markets in which USM has
an  interest have financial resources which are substantially greater than those
of USM and its partners in such markets.

    The FCC's rules require  all operational cellular systems  to provide, on  a
nondiscriminatory  basis, cellular service to resellers which purchase blocks of
mobile telephone numbers from an operational system and then resell them to  the
public.

    In  addition to competition from the other cellular licensee in each market,
there is also  competition from, among  other technologies, conventional  mobile
telephone  and SMR systems, both of which  are able to connect with the landline
telephone network. USM believes that  conventional mobile telephone systems  and
conventional   SMR   systems   are   competitively   disadvantaged   because  of
technological limitations on the capacity of such systems. The FCC has  recently
given  approval, through waivers of its rules,  to ESMR, an enhanced SMR system.
ESMR  systems  may  have  cells  and  frequency  reuse  like  cellular,  thereby
potentially  eliminating any  current technological  limitation. The  first ESMR
systems were  implemented in  1993  in Los  Angeles.  Although less  directly  a
substitute  for  cellular service,  wireless  data services  and  one-way paging
service (and in the future, two-way  paging services) may be adequate for  those
who do not need full two-way voice service.

    Continuing  technological  advances  in  the  communications  field  make it
difficult to predict the  extent of additional  future competition for  cellular
systems. For example, the FCC has allocated radio channels to a mobile satellite
system  in which transmissions from mobile  units to satellites would augment or
replace transmissions  to cell  sites,  and several  consortia to  provide  such
service  have been  formed. Such  a system  is designed  primarily to  serve the
communications needs of  remote locations  and a mobile  satellite system  could
provide  viable competition for land-based cellular systems in such areas. It is
also possible that the  FCC may in the  future assign additional frequencies  to
cellular  telephone  service to  provide for  more  than two  cellular telephone
systems per market.

    PCS may prove  to be competitive  with cellular service  in the future.  PCS
providers  are expected to offer  digital, wireless communications services. PCS
trials are in process throughout the United States. PCS is not anticipated to be
a significant source of competition in USM's markets in the near future, but may
become a significant  source of competition  in USM's markets  once PCS  systems
have  been  built and  developed. Similar  technological advances  or regulatory
changes in the future may make available other alternatives to cellular service,
thereby creating additional sources of competition.

                              TELEPHONE OPERATIONS

    The Company's telephone operations are conducted through TDS Telecom and  96
telephone  subsidiaries. These  telephone companies,  ranging in  size from less
than 500 to  more than 40,000  access lines,  serve 392,500 access  lines in  29
states.

    The  Company provides modern, high-quality local and long-distance telephone
service.  Local  service  is  provided  by  the  Company's  operating  telephone
subsidiaries. Long-distance or toll service is

22

provided through connections with long-distance carriers, primarily AT&T and the
Regional  Bell Operating  Companies ("RBOCs").  The Company  anticipates that it
will need to make arrangements with AT&T, the RBOCs and other large companies in
order to offer certain software-intensive  services such as information  gateway
services.  There is no  assurance that the  Company will be  able to obtain such
arrangements or that such arrangements, if obtained, will be on terms  favorable
to the Company.

    Future  growth in  telephone operations is  expected to be  derived from the
acquisition of additional telephone companies, from providing service to new  or
presently  unserved establishments, from business  expansion in the areas served
by the Company, from upgrading existing  customers to higher grades of  service,
from increased usage of the network through both local and long-distance calling
and from providing additional services made possible by advances in technology.

    The  following table summarizes certain  information regarding the Company's
telephone operations.



                                                                            YEAR ENDED OR AT DECEMBER 31,
                                                         --------------------------------------------------------------------
                                                             1994          1993          1992          1991          1990
                                                         ------------  ------------  ------------  ------------  ------------
                                                                                (DOLLARS IN THOUSANDS)
                                                                                                  
Telephone Operations
Access lines*..........................................       392,500       356,200       321,700       304,000       278,700
  % Residential........................................          81.3          82.0          83.1          83.8          84.3
  % Business (nonresidential)..........................          18.7          18.0          16.9          16.2          15.7
  % Single-party.......................................          99.8          99.5          99.1          98.8          98.3
Total revenues.........................................  $    306,341  $    268,122  $    238,095  $    211,232  $    194,101
  % Local service......................................          26.8          26.9          27.4          29.0          28.9
  % Network access and long-distance...................          60.0          59.3          57.9          57.0          57.2
Depreciation and amortization expense..................  $     68,878  $     59,562  $     51,946  $     43,425  $     38,281
Operating income.......................................        91,606        79,110        72,217        65,242        62,707
Construction expenditures..............................       117,867        82,233        67,357        67,856        70,308
Total identifiable assets..............................  $    984,563  $    829,489  $    723,855  $    674,712  $    567,498
<FN>
---------
*    An "access line" is a single or multi-party circuit between the  customer's
     establishment and the central switching office.


TELEPHONE ACQUISITIONS

    TDS  pursues an active  program of acquiring  operating telephone companies.
Since January 1, 1990, TDS has  acquired 23 telephone companies serving a  total
of  64,800 access lines for an aggregate consideration totalling $220.0 million.
The consideration  consisted  of  $55.1  million  in  cash  and  notes,  210,000
Preferred Shares and 3.8 million Common Shares of the Company.

    At  December 31,  1994, the Company  had agreements,  awaiting regulatory or
other approvals, to acquire four  telephone companies which serve 12,100  access
lines  and  which  own minority  cellular  interests  representing approximately
45,000 population equivalents. These acquisitions  are expected to be  completed
for  an aggregate  consideration of  approximately $40.7  million, consisting of
approximately 897,000 Common Shares of the Company and $250,000 in cash.

    The  Company  continually  evaluates  acquisition  opportunities.  Telephone
holding  companies and others actively compete  for the acquisition of telephone
companies and  such acquisitions  are  subject to  the  consent or  approval  of
regulatory  agencies in most states and, in  some cases, to federal waivers that
may affect  the form  of regulation  or amount  of interstate  cost recovery  of
acquired  telephone  exchanges.  While  management  believes  that  it  will  be
successful in making additional acquisitions, there can be no assurance that the
Company will be able to negotiate additional acquisitions on terms acceptable to
it or that regulatory approvals, where required, will be received.

    The Company maintains shelf registration of its Common Shares and  Preferred
Shares  under the Securities Act of 1933 for issuance specifically in connection
with acquisitions.

    It is  the Company's  policy to  preserve, insofar  as possible,  the  local
management  of  each telephone  company it  acquires.  The Company  provides the
telephone subsidiaries with  centralized purchasing and  general management  and
other  services, at cost plus  a reasonable rate of  return on invested capital.

                                                                              23

These services  afford  the  subsidiaries  expertise  in  the  following  areas:
finance, accounting and treasury services; marketing; customer service; traffic;
engineering   and   construction;   accounting   and   customer   billing;  rate
administration; credit and collection; and the development of administrative and
procedural practices.

CONSTRUCTION AND DEVELOPMENT PROGRAM

    The Company's aggressive schedule to upgrade its central office and  outside
plant  facilities continued in 1994  as it prepared for  the provisioning of new
services.  The  Company  has  made  significant  investments  in  new  switching
equipment  pursuant  to  its  strategic  relationships  with  AT&T  and  Siemens
Stromberg-Carlson to  provide all  of its  customers state  of the  art  calling
capabilities  such  as advanced  calling  services, Integrated  Services Digital
Network ("ISDN"), and Signaling System 7 ("SS7") by the year 2000. The AT&T  and
Siemens  Stromberg-Carlson  alliances  should  give  the  Company  leading  edge
equipment and technical expertise that will help to direct it in its campaign to
be the first to its customers with multimedia services.

    In its effort to bring new  services to its customers, the Company  deployed
new  technology as part of a 1994 primary objective that will continue to remain
fundamental in 1995. By the end of 1994, the Company had deployed 18 host and 14
remote AT&T 5ESS and Siemens Stromberg-Carlson EWSD premier switches covering 26
exchanges and equipping  112,000 lines.  By the end  of 1995,  an additional  17
hosts  and 34 remotes serving 54 more exchanges and 93,000 additional lines will
have been converted.  At the  end of 1995,  less than  3 years into  its 8  year
switch  conversion plan, the  Company will have  converted approximately half of
its access lines to  its new switching platform  ahead of schedule. The  Company
also  plans to increase its lines  equipped with capabilities for CLASS services
(call waiting, call forwarding, abbreviated dialing and 3-way calling), ISDN and
SS7 to 240,700 lines, 212,800 lines, and 265,300 lines, respectively, at the end
of 1995; as  compared to the  134,600 lines, 109,200  lines, and 159,100  lines,
respectively,  equipped at the end of  1994. This surge of technology deployment
will permit TDS Telecom to increase its deployment of the CLASS services,  ISDN,
and  SS7 to 56%, 49%, and 61% of its customers, respectively, by the end of 1995
as compared to 34%, 28%, and 41%  of its customers, respectively, at the end  of
1994.  By  the end  of 1995,  virtually all  of the  Company's switches  will be
digital.

    In the mid 1980s,  the Company initiated a  long-term program to design  its
cable and fiber distribution networks on a digital serving area ("DSA") basis to
accommodate  ISDN service and at the same time, improve network reliability. The
Company continued to aggressively deploy its  DSA design in 1994 and expects  to
continue  this program for the next several years until its distribution network
is fully capable of accommodating high speed digital signals. In 1994, 370 route
miles of fiber optic cable, primarily used for local service distribution,  were
installed.  During the year,  the Company's first  self-healing fiber rings were
constructed in Michigan and Indiana. This advanced technology and network design
significantly increases network capabilities for new services, lowers costs  and
increases  service reliability.  In 1995, the  Company will  continue to install
advanced technology, including  the deployment of  a network management  center,
that is expected to increase operating efficiencies through systems integration,
better  workforce management,  and improved  business processes,  all leading to
increased customer satisfaction.

    The Company estimates that the project  and routine capital upgrades to  its
network  will be  $110 million in  1995 as  compared to $117.9  million in 1994,
$82.2 million in 1993, $67.4  million in 1992, $67.9  million in 1991 and  $70.3
million  in 1990.  The Company continues  to finance its  construction and plant
development programs with  internally generated cash  supplemented by  long-term
financing from the federal government's Rural Utilities Service program.

FEDERAL FINANCING AND HIGH COST SUPPORT PROGRAMS

    TDS  Telecom's  primary  sources  of long-term  financing  for  additions to
telephone plant and  equipment have  been the Rural  Utilities Service  ("RUS"),
previously  named the Rural Electrification  Administration, the Rural Telephone
Bank ("RTB") and  the Federal  Financing Bank  ("FFB"), agencies  of the  United
States  of  America.  The RUS  has  made  primarily 35-year  loans  to telephone
companies since  1949, at  interest  rates of  2% and  5%,  for the  purpose  of
improving  telephone  service in  rural  areas. The  RUS  is authorized  to make
hardship loans at  a 5%  interest rate and  cost of  money loans at  a rate  not
greater  than 7%. The  RTB, established in  1971, makes loans  at interest rates
based on its average cost of

24

money (6.15% and 6.40%  for its fiscal  year ended September  30, 1994), and  in
some  cases  makes  loans concurrently  with  RUS  loans. In  addition,  the RUS
guarantees loans made to telephone companies by  the FFB at the federal cost  of
money (7.897% for a 35-year note at December 31, 1994).

    Substantially  all of the Company's telephone plant is pledged or is subject
to mortgages to secure obligations of  the operating telephone companies to  the
RUS,  RTB and FFB. The amount  of dividends on common stock  that may be paid by
the operating telephone companies is  limited by certain financial  requirements
set  forth  in  the mortgages.  Of  the  $364.3 million  of  underlying retained
earnings of the telephone subsidiaries at December 31, 1994, $110.2 million  was
available for the payment of dividends on the subsidiaries' common stock.

    At  December  31,  1994,  the Company's  operating  telephone  companies had
unadvanced loan commitments under the RUS, RTB and FFB loan programs aggregating
approximately $110.6  million, at  a weighted  average annual  interest rate  of
6.01%,  to finance  specific construction activities  in 1995  and future years.
These loan commitments  are generally issued  for five-year periods  and may  be
extended   under  certain  circumstances.   The  Company's  operating  telephone
companies intend to make further applications for additional loans from the RUS,
RTB and FFB as their needs arise. There is no assurance that these  applications
will  be  accepted  or what  the  terms or  interest  rates of  any  future loan
commitments will be.  If funds  were unavailable through  the RUS,  RTB and  FFB
programs  in the  future and the  subsidiaries were to  borrow from conventional
lenders at market rates, their cost  of new loans might increase  significantly.
In  that event, the Company  would expect to seek  higher local service rates to
cover higher interest expense in order to maintain a reasonable balance  between
service to customers and local service rates.

    A  number of the telephone subsidiaries  recover a proportion of their costs
via interstate support mechanisms. Probable modification of those mechanisms  is
expected.  As an interim measure, the  interstate Universal Service Fund ("USF")
has been  capped  and  indexed  for  years  1995  and  1996  pending  regulatory
proceedings.  Accordingly, the FCC has undertaken an extensive review of support
mechanisms, including USF, which could involve the development of new mechanisms
and changes  in  eligibility criteria.  In  addition, Congress  is  expected  to
introduce  bills in 1995 to  address similar issues. There  is no assurance that
cost recovery through direct and  indirect interstate mechanisms will remain  at
current levels. Some telephone subsidiaries are in states where support and rate
structures  are under reevaluation  or have been changed.  There is no assurance
that the states will continue to provide for cost recovery from current sources.
The Company would expect to seek higher local service rates to recover costs for
which current interstate or intrastate recovery may become unavailable.

REGULATION

    Operating telephone companies,  in most  instances, are  regulated by  state
regulatory  agencies  with  respect  to  local  rates,  intrastate  toll  rates,
intrastate access charges billed  to intrastate interexchange carriers,  service
areas, service standards, accounting and related matters. In a number of states,
construction   plans,   borrowing,   depreciation   rates,   affiliated   charge
transactions and  certain  other  financial transactions  are  also  subject  to
regulatory   approval.  The  Company  has  sought  and  will  continue  to  seek
appropriate increases  in local  and other  service rates  and changes  in  rate
structure  to  achieve  reasonable  rates  and  earnings.  The  Company  is also
proactive in maintaining current revenue streams in light of increasing earnings
review activity at  the state  level. Although  still operating  in a  regulated
environment,  the Company is  taking steps to  prepare for eventual competition.
For example, with the onset of local competition, the Company is setting pricing
and policy directives to align rate structures more appropriate in a competitive
environment.

    The FCC regulates interstate toll  rates, interstate access charges paid  by
interexchange  carriers to local exchange carriers and other matters relating to
interstate  telephone  service.  The  FCC  also  regulates  the  use  of   radio
frequencies in telephone operations. The Company's telephone subsidiaries concur
in  the National Exchange  Carrier Association ("NECA")  common line and traffic
sensitive tariffs and participate  in the access  revenue pools administered  by
NECA   for  interstate   access  services.   Where  applicable,   the  Company's
subsidiaries also  participate in  intrastate  access tariffs  and  toll-pooling
arrangements  approved by state regulatory authorities for intrastate intra- and
inter-LATA  (Local  Access  Transport   Area)  services.  Such  interstate   and
intrastate arrangements are intended to compensate

                                                                              25

LECs,  such  as  the Company's  operating  telephone companies,  for  the costs,
including a fair  rate of  return, of  facilities furnished  in originating  and
terminating interstate and intrastate long-distance services.

    Various  aspects of federal  and state telephone  regulation have, in recent
years, been subject  to re-examination  and ongoing  modification. For  example,
toll revenue pooling arrangements that are the source of substantial revenues to
local  exchange  companies  continue  to  be  replaced  with access-charge-based
arrangements. In these cases, access charges  are typically priced to result  in
revenue  flows similar  to those  realized in  the toll-pooling  process. To the
extent they are not, the  Company may seek adjustments  in other rates. Some  of
the  Company's high cost rural companies now  recover a greater portion of their
costs from interstate sources than do urban companies. The FCC is conducting  an
inquiry  into this  subject which could  lead to  a reduction of  this source of
revenue.

    On September  19, 1990,  the FCC  approved  a mandatory  price cap  plan  on
interstate  access rates for the seven RBOCs  and GTE, leaving the plan optional
for all other  local telephone operating  companies. This followed  a March  16,
1989  FCC decision allowing price cap regulation for AT&T's interstate services.
The price cap  approach differs  from traditional  rate-of-return regulation  by
focusing  primarily on the  prices of communications  services. The intention of
price cap  regulation is  to focus  on productivity  and the  approved plan  for
telephone  operating  companies allows  for the  sharing  with its  customers of
profits, achieved  by  increased  productivity,  that  exceed  allowed  returns.
Alternatives  to rate-of-return  regulation have  also been  adopted or proposed
primarily for the RBOCs in some of  the states in which the Company's  operating
subsidiaries do business.

    On  May 13, 1993, the FCC approved  an alternative regulation plan for small
and mid-sized telephone operating companies  not electing price caps. This  plan
reduces  regulatory filing burdens under a  form of modified rate-of-return. The
Company's telephone subsidiaries have not elected the new FCC plan for 1995  and
will  therefore, remain in  the NECA pools for  this period. Since approximately
one-third  of  the  Company's  telephone  subsidiaries  serve  high-cost  areas,
important averaging mechanisms associated with the NECA pooling process would be
lost  if  the  Company  elected either  of  the  alternatives  to rate-of-return
regulation.

    On November  5, 1993,  NECA filed  with the  FCC a  Petition for  Rulemaking
proposing  rule revisions to allow incentive  settlement options within the NECA
pools. The  settlement options  are  designed to  provide companies  wishing  to
remain  in the NECA pools with incentives similar to those previously adopted by
the FCC  but only  available  to non-NECA  participants.  This filing  is  still
pending with the FCC. Management has been involved in providing comments on this
plan and continues to evaluate opportunities under all forms of regulation.

COMPETITION

    As  a  result of  a  series of  FCC,  court and  state  regulatory agencies'
decisions, competition has been introduced  in certain sectors of the  telephone
industry,  including interstate and intrastate toll, switched and special access
services and customer premises equipment. Landline facilities-based  competition
in  intrastate  intra-LATA  markets  is making  greater  inroads  in  more state
proceedings (and this trend  is expected to  continue). However, either  through
legislation  or the  adoption of proposed  rules, states  have generally offered
additional protection  to  rural  areas,  such  as  in  Tennessee,  Vermont  and
Wisconsin.  On  February 15,  1994, an  FCC order  became effective  which gives
competitive access providers,  interexchange carriers  and others  the right  to
directly  interconnect facilities in  the central offices  of tier one telephone
companies for the provision of interstate switched access transport services. In
reaching their decision that interconnection should not apply to small carriers,
the FCC recognized that the smaller  carriers who operate in limited  geographic
areas  with  limited subscriber  bases would  not be  able to  efficiently offer
interconnection  services.   Subsequently,   the   FCC's   virtual   collocation
requirements,  which were part  of the interconnection  order were overturned by
the United  States Circuit  Court of  Appeals. Less  than seven  percent of  the
Company's  consolidated  telephone  revenues are  derived  from  switched access
transport services. Further, the rules do  not apply to the Company's  telephone
subsidiaries,  but could lead  to changes in  other FCC rules  and policies that
affect the way certain services are  priced. Both Houses of Congress are  likely
to  consider,  and  may  adopt  legislation to  open  local  exchange  and other
telecommunications services to  competition and  apply expanded  interconnection
requirements  to some or  all local exchange  telephone companies. Technological
developments in

26

cellular telephone, digital  microwave, coaxial  cable, fiber  optics and  other
wireless   and  wired  technologies  may   further  permit  the  development  of
alternatives to traditional landline service. The Company and many other members
of the  local  exchange  carrier  industry are  seeking  to  maintain  a  strong
universally  affordable  public  telecommunications  network  through regulatory
policies and programs that are sensitive  to the needs of small communities  and
rural  areas serviced by  many of the Company's  telephone subsidiaries. The FCC
has initiated a Notice of Inquiry in Docket No. 80-286 on August 30, 1994 on the
future of  the  USF and  other  high cost  assistance  mechanisms and  has  also
requested  every  local exchange  carrier  to provide  financial  information in
conjunction with its Notice of Inquiry.

    Certain providers and  users of toll  service may seek  to bypass the  LEC's
switching  services and local distribution  facilities, particularly if services
are not strategically priced. There are three primary ways today by which  users
of  toll service may  bypass the Company's switching  services. First, users may
construct and  operate or  lease  facilities to  transmit  their traffic  to  an
interexchange  carrier. Second, certain  interexchange carriers provide services
which allow  users  to  divert  their traffic  from  the  LEC's  usage-sensitive
services  to their flat-rate  services. Third, users may  choose to use cellular
telephone  service  to  bypass  the  LEC's  switching  services.  The  Company's
telephone  subsidiaries have  experienced only a  small loss of  traffic to such
bypass. The Company  and the exchange  carrier industry are  seeking to  address
bypass  by advocating adequate interstate and state cost recovery mechanisms for
high cost  rural  telephone  service and  flexible  pricing,  including  reduced
pricing of access and toll services, where appropriate.

    The  FCC released other  significant orders and  proposed rulemakings during
1993 and 1994  which are intended  to further promote  competition in video  and
voice   communications  and  which  may   provide  the  Company  with  increased
communications opportunities. The  Company actively  monitors these  proceedings
seeking  to  protect  its  interests, and  continues  to  evaluate  new business
opportunities that arise out of these regulatory decisions.

    Consistent with the 1993 Federal District Court's decision that declared the
telephone/cable cross-ownership ban  unconstitutional for  Bell Atlantic,  other
telephone operating companies have similarly filed lawsuits challenging the ban.
At this time, favorable summary judgment rulings that the FCC's ban on telephone
companies' provision of video programming violates the First Amendment rights of
the  telephone companies to  free speech have  also been granted  for U.S. West,
BellSouth and for the United  States Telephone Association's small and  mid-size
members. Cases filed by Ameritech and NYNEX are pending.

    Because of legislation under consideration by each house of Congress and the
Administration's  initiatives  for  the  creation  of  a  broadband  interactive
national information infrastructure, the  Company expects that there  eventually
will  be  open  entry in  nearly  every  aspect of  communications.  The Company
believes, however,  that  consistent  with  open entry  is  the  realization  by
policymakers  that high-cost  support funds  and similar  cost-averaging methods
must continue to be employed to ensure that advanced services reach rural areas.
The Company plans to  compete by providing  high-quality advanced voice,  video,
data and image services.

                            RADIO PAGING OPERATIONS

WIRELESS MESSAGING INDUSTRY

    Paging  is  a wireless  communications  messaging technology  which  uses an
assigned radio frequency,  licensed by  the FCC,  to contact  a paging  customer
within  a geographic service  area. Pagers are  small, lightweight, easy-to-use,
battery-operated devices  which receive  messages by  the broadcast  of a  radio
signal.  To contact a  customer, a message  is initiated by  placing a telephone
call to  the  customer's pager  number.  The telephone  call  is received  by  a
computerized    paging    switch   which    generates    a   signal    sent   to
microprocessor-controlled radio  transmitters  within the  service  area.  These
radio transmitters are connected to the paging terminal either through land-line
or  satellite. The  transmitters broadcast  a digital  or analog  signal that is
received by the  pager and delivered  as a digital  display, alphanumeric  text,
tone or voice message.

    The  paging industry  started in 1949  when the FCC  allocated certain radio
frequencies for exclusive use in providing  one-way and two-way types of  mobile
communications services. Until the 1980s, the

                                                                              27

industry  was highly fragmented  with a large number  of small, local operators.
During that decade, acquisitions of  many firms by regional telephone  companies
and  others greatly consolidated  the industry. The  Company currently estimates
that the ten largest  Radio Common Carrier  ("RCC") paging companies,  including
APP,  serve  approximately  50  percent of  the  estimated  24.5  million paging
subscribers in the United States, with  no single provider serving more than  18
percent of the United States marketplace.

    The  FCC  completed  its  narrowband  PCS  auction  covering  ten nationwide
licenses and  thirty  regional  licenses allocated  to  certain  radio  spectrum
blocks.  APP was  the successful  bidder for  five regional  licenses, providing
equivalent coverage to that of a nationwide license, each consisting of a 50 kHz
outbound channel  paired  with  a  12.5  kHz return  channel  all  on  the  same
frequency.  The  licenses  will  authorize  APP  to  introduce  two-way wireless
messaging communication  services  including acknowledgement  paging,  data  and
telemetry services, wireless E-Mail and digitized voice messaging.

    Additional  innovations in technology combined with further reduced costs of
equipment are expected  to continue  to broaden  the potential  market size  for
paging  services and support  the industry's rapid  growth rate. Management also
believes that future developments in  the wireless communications industry  will
produce additional consolidations of smaller operators with larger, multi-market
paging companies.

    APP  provides  one-way  wireless communications  messaging  services  in the
United States with operations  concentrated in Florida  and in the  Mid-Atlantic
and  Midwest regions. APP has experienced strong  growth in the number of pagers
in service, increasing from 201,200  at the end of  1990 to 652,800 at  year-end
1994, a compound annual growth rate of 34.2%

    The following table summarizes certain information about APP's operations.



                                                                            YEAR ENDED OR AT DECEMBER 31,
                                                         --------------------------------------------------------------------
                                                             1994          1993          1992          1991          1990
                                                         ------------  ------------  ------------  ------------  ------------
                                                                                (DOLLARS IN THOUSANDS)
                                                                                                  
Pagers in service......................................       652,800       460,900       322,200       236,800       201,200
Total revenues.........................................       $92,065       $75,363       $54,716       $43,972       $38,021
Depreciation and amortization expense..................        17,178        13,392        10,412         9,047         8,304
Operating (loss).......................................          (169)         (721)       (5,447)       (7,750)       (6,442)
Additions to property and equipment....................        27,403        24,813        15,501        13,322        14,347
Identifiable assets....................................  $    146,107  $     74,923  $     57,080  $     41,726  $     38,067


COMPANY STRATEGY

    APP's  business  strategy is  to promote  above  industry average  growth in
customers, revenue  and operating  cash flow  by providing  the highest  quality
service  through  one of  the industry's  most technologically  advanced digital
transmission systems with  a focus  on strong customer  service and  competitive
pricing.  APP  stresses quality  in every  customer  interaction and  strives to
continuously improve the productivity  and efficiency of  its employees and  its
communications systems.

    On  May 27, 1994, the  FCC granted APP exclusive use  of a paging channel on
929.3375 MHz  throughout  the  United States  subject  to  construction/buildout
requirements. APP notified the FCC, by letter dated January 23, 1995, that these
requirements had been met. APP believes this license, will enable the Company to
offer  competitive regional and nationwide messaging  services and has built the
systems required to utilize and retain an exclusive license.

    On March 17,  1995 the FCC  granted applications  filed by the  APP for  SMR
licenses  in  five markets  and  dismissed the  remainder  of APP's  pending SMR
applications. An SMR license consists of a 25 kHz outbound channel paired with a
25 kHz inbound channel. APP received channels in the following cities: five each
in Tucson  and  Prescott, Arizona;  two  in  Dubuque, Iowa;  one  in  Champaign,
Illinois  and  one  in  Eau  Claire,  Wisconsin.  These  licenses  will  provide
additional capacity to  allow APP to  offer some or  all of a  broader range  of
innovative  mobile  data  services, such  as  one- and  two-way  messaging, high
resolution graphics, wireless E-Mail  and facsimile. Prior  to making grants  of
these  applications, the FCC amended its rules to eliminate wireline eligibility
restrictions applicable to  SMR licensing  and ordered that  all pending  waiver
requests such as those filed by APP be dismissed as moot.

28

    APP is a joint venture partner with Nexus Telecommunications Systems Ltd. of
Israel  ("Nexus")  in American  Messaging Services,  Inc.,  which was  formed to
develop multiple  applications and  distribution  channels for  its  proprietary
wireless  technologies. As part of this arrangement, APP has the exclusive right
to market two-way  lower-speed data  messaging, vehicle  location and  inventory
management  services using  patented spread  spectrum technology  in the Western
Hemisphere. Management believes  its alliance  with Nexus has  the potential  to
result in advanced two-way messaging services.

    Services which may require additional capacity, such as E-mail, will require
higher-speed  networks to support the customer  base. This, in turn, may require
more  transmitter  sites,  more   complex  communication  switches,  and   other
enhancements to APP's infrastructure.

    Many  of the services such as  information services are currently offered in
several of  APP's  operations.  The  time-frame  for  new  two-way  services  is
projected to be early 1996, but there can be no assurance at this early stage of
development  of such services that APP will be willing or able to invest in some
or all  of  such  services  or  that, if  implemented,  such  services  will  be
commercially successful.

PAGING OPERATIONS

    APP  provides local, wide-area,  regional and nationwide  paging services to
customers through its operations  centers. It offers  local and regional  paging
coverage  throughout Florida, the  Midwest (including all  or parts of Illinois,
Indiana,  Kentucky,  Minnesota,   Missouri  and   Wisconsin)  the   Mid-Atlantic
(including  all or  parts of  Maryland, Pennsylvania,  Virginia, and Washington,
D.C.) regions,  and  in  the  states  of  Oklahoma,  Texas,  Arizona  and  Utah.
Nationwide  paging is offered through  APP's alliance with nonaffiliated service
providers.

    APP currently provides four types of  pagers in all of its markets:  digital
display,  alphanumeric text  display, voice  and tone.  A digital  display pager
permits a caller to transmit to the customer a numeric message that may  consist
of a telephone number, an account number or coded information. It has the memory
to  store several  numeric messages  that can be  recalled by  the customer when
desired. Alphanumeric text display service  allows customers to receive,  store,
and  display full text messages of between 80 and 160 characters, which are sent
from either a data entry  device or an operator. In  the case of voice  service,
the notification is followed by a brief voice message. A tone pager notifies the
customer  that  a  message  has  been  received  by  emitting  an  audible beep,
displaying a flashing light or vibrating.

    Since 1986,  APP has  made a  limited number  of selective  acquisitions  of
paging  companies which had been providing service  in the same areas as APP, or
in areas adjacent to  APP's service areas. In  1994, APP obtained  approximately
35,000  customers from its acquisition of Sunshine Beeper Company in Florida. In
total, APP has added  59,000 net customers through  acquisitions since 1990.  As
the  industry  continues  to  consolidate, APP  expects  to  evaluate attractive
acquisition opportunities  and continue  to make  selective acquisitions  on  an
ongoing basis.

MARKETING STRATEGY

    APP directs its marketing efforts at value-oriented customers who appreciate
APP's  technical reliability and high level of customer service. APP's marketing
strategy is  designed  to increase  market  share  and operating  cash  flow  by
achieving  rapid growth at  modest cost per net  customer unit added. Continuing
quality improvements, including new services  and products, help stimulate  this
growth and also help control costs.

    APP  generates its revenues from (i) service  usage billed on a flat-rate or
measured-service basis, (ii) pager rentals, (iii) pager warranties,  maintenance
contracts  and repair, (iv) loss protection, (v) voice mail usage on a flat rate
or measured  service  basis, (vi)  activation  fees,  (vii) the  sale  of  pager
accessories  and  (viii)  service usage  of  value-added services  such  as text
dispatching, second telephone numbers  or group calls. Service  to end users  is
provided directly by APP in most cases.

    APP  markets its services  directly through its  sales force complemented by
customer service representatives, and  indirectly through third-party  resellers
and  retailers. APP's sales force and  customer service representatives have the
responsibility to ensure that all customers  and prospects as well as  resellers
and   retailers  understand  APP's  competitive  advantages:  reliable  wireless
networks, wide-area  coverage, value-priced  selection of  pagers and  ancillary
services, and responsive sales and customer service staff.

                                                                              29

    APP offers its services to third-party resellers under marketing agreements.
APP offers paging airtime in bulk quantities at wholesale rates to resellers who
then  "re-sell" APP's airtime to end users  at a markup. APP's cost of obtaining
customer units  through  resellers  is  substantially  less  than  the  cost  of
obtaining  customer units through direct  sales or retail distribution channels.
Resellers incur the cost to  acquire customers as well  as to service, bill  and
collect revenues from the customer. They also assume the cost of the paging unit
for  those who  rent rather than  purchase. APP  sells pagers to  retailers at a
small mark-up or cost. Retail outlets then sell the pagers to the customers  who
then  purchase  the services  from APP.  Resellers and  retailers may  also sell
services of other wireless communications companies which may compete with  APP.
APP  seeks to develop long-term and cooperative relationships with its resellers
and retailers.

COMPETITION

    APP faces significant competition in all  of its markets. A number of  APP's
competitors,  which include  local, regional  and national  paging companies and
certain regional telephone companies,  possess greater financial, technical  and
other  resources than APP. Moreover, certain  competitors in the paging business
offer wider  coverage in  certain geographic  areas than  does APP  and  certain
competitors  follow a low-price discounting strategy  to expand market share. If
any of such companies were to devote additional resources to the paging business
or increase competitive pressure in  APP's markets, APP's results of  operations
could be adversely affected.

    A  number of technologies, including cellular, broadband and narrowband PCS,
SMR and others, are competitive forms of technology used in, or projected to  be
used  for,  wireless  one-way  and  two-way  communications.  Cellular telephone
technology provides an alternative communications  system for customers who  are
frequently   away  from   fixed-wire  communications   systems  (i.e.,  ordinary
telephones). APP believes that paging will  remain one of the lowest-cost  forms
of  wireless messaging due to the low-cost infrastructure associated with paging
systems, as well as advances in technology that will provide for reduced  paging
costs.

    Future   technological  developments  in   the  wireless  telecommunications
industry and  the enhancement  of current  technologies will  likely create  new
products  and services that  are competitive with  the paging services currently
offered by  APP. There  can be  no assurance  that APP  would not  be  adversely
affected by such technology changes.

GOVERNMENT REGULATION

    APP's  message paging operations are subject  to regulation by the FCC under
the Communications Act.  Currently, paging services  are offered primarily  over
radio  frequencies  that  the  FCC  has  allocated  for  either  common carriage
(licensees are  known as  RCCs)  or private  carriage  (licensees are  known  as
private  carrier  paging  operators ("PCP")).  An  RCC license  is  an exclusive
license to a specific radio frequency in a particular locality or region and the
licensee is regulated as a  common carrier. A PCP  license may be designated  by
the  FCC as exclusive or non-exclusive, and  may be subject to frequency sharing
and coordination procedures. These procedures are designed to avoid interference
with the operation of communications by other carriers using the same frequency.
PCP licensees are private carriers, not subject to common carrier regulation.

    The FCC has granted  APP licenses to use  the radio frequencies required  to
conduct its paging operations and these licenses define the technical parameters
under  which APP is authorized to  use those frequencies. APP primarily provides
paging services directly to customers over its own transmission facilities,  and
is  currently regulated  as an RCC  for some  of its current  services. APP also
holds PCP licenses.

    The FCC licenses granted to APP are issued  for up to ten years in the  case
of both RCC and PCP licenses, at the end of which time renewal applications must
be  approved by the FCC. Most of  APP's current licenses expire between 1997 and
2001. FCC renewals are generally  granted as long as  APP is in compliance  with
FCC  regulations.  Although  APP is  unaware  of any  circumstances  which would
prevent the approval of any pending or future renewal applications, no assurance
can be given  that APP's  licenses will  be renewed by  the FCC  in the  future.
Moreover,  although  revocation  and involuntary  modification  of  licenses are
extraordinary regulatory measures,  the FCC  has the authority  to restrict  the
operation of licensed facilities or revoke or modify licenses. No license of APP
has ever been revoked or

30

modified  involuntarily. See "Legal  Proceedings -- La Star  and Wisconsin RSA 8
Applications" for a discussion of certain  FCC proceedings which have set  aside
the  Company's licensing authority in a  Wisconsin market pending the outcome of
an FCC hearing.

    The Communications  Act  requires licensees  such  as APP  to  obtain  prior
approval  from  the  FCC  for  the assignment  or  transfer  of  control  of any
construction  permit  or  station  license,   or  any  rights  thereunder.   The
Communications  Act also requires  prior approval by the  FCC of acquisitions of
other paging companies by APP. The FCC has approved all transfers of control for
which APP has sought approval. APP  also routinely applies for FCC authority  to
use  frequencies, modify the  technical parameters of  existing licenses, expand
its service  territory  and provide  new  services.  Although there  can  be  no
assurance  that any  future requests for  approval or applications  filed by APP
will be approved or acted upon  in a timely manner by  the FCC, or that the  FCC
will  grant the  relief requested, APP  has no  reason to believe  that any such
requests, applications or relief will not be approved or granted.

                               OTHER SUBSIDIARIES

    Subsidiaries of the  Company provide  data processing  and related  services
(TDS  Computing Services, Inc.); graphic  communications services (Suttle Press,
Inc.); and telemessaging services (Integrated Communications Services, Inc.).

                                   EMPLOYEES

    The Company enjoys satisfactory employee relations. As of December 31, 1994,
5,322 persons  were employed  by the  Company, 126  of whom  are represented  by
unions.

--------------------------------------------------------------------------------

ITEM 2. PROPERTIES

    The  property  of  TDS  consists  principally  of  switching  and  cell site
equipment related  to cellular  telephone operations;  telephone lines,  central
office  equipment,  telephone instruments  and related  equipment, and  land and
buildings related to  telephone operations;  and radio  pagers and  transmitting
equipment  related to  radio paging operations.  As of December  31, 1994, TDS's
gross property, plant and equipment  of approximately $1.6 billion consisted  of
the following:


                                                  
Cellular telephone.................................       29.5 %
Telephone
  Telephone lines..................................       30.0
  Central office equipment.........................       17.2
  Telephone instruments and related equipment......        1.3
  Land and buildings...............................        3.2
  Miscellaneous....................................        6.2
  Plant under construction.........................        3.3
                                                         -----
      Total Telephone..............................       61.2
Radio paging.......................................        5.2
Other..............................................        4.1
                                                         -----
                                                         100.0 %
                                                         -----
                                                         -----


    "Telephone  lines"  consists primarily  of  buried cable  and  also includes
aerial cable, poles, and wire. "Central office equipment" consists of  switching
equipment, carrier equipment, and related facilities. "Telephone instruments and
related  equipment" consists of  equipment located on  the subscribers' premises
and includes private  branch exchanges.  "Land and buildings"  consists of  land
owned in fee simple and improvements thereto. "Miscellaneous" consists of tools,
furnishings, fixtures, motor vehicles, work equipment, and plant held for future
use.  "Plant under construction"  includes property of  the foregoing categories
which had not been  placed in service because  it was still under  construction.
The  plant and equipment of TDS is maintained in good operating condition and is
suitable and adequate for the  Company's business operations. The properties  of
the operating telephone subsidiaries and most of

                                                                              31

the  tangible assets of the cellular subsidiaries are subject to the lien of the
mortgages  securing  the  funded  debt  of  such  companies.  The  Company  owns
substantially   all  of  its  central  office  buildings,  local  administrative
buildings, warehouses, and storage facilities  used in its telephone  operations
and  leases most of its  offices and transmitter sites  used in its cellular and
paging businesses. All of the Company's telephone lines and cell and transmitter
sites are located  either on private  or public property.  Locations on  private
land are by virtue of easements or other arrangements.

--------------------------------------------------------------------------------

ITEM 3. LEGAL PROCEEDINGS

    The  Company is involved in a number of legal proceedings before the FCC and
various state  and  federal  courts.  In some  cases,  the  litigation  involves
disputes regarding rights to certain landline or cellular telephone systems. The
more  significant  proceedings  involving  the  Company  are  described  in  the
following paragraphs.

    LA STAR AND WISCONSIN  RSA 8 APPLICATIONS.   USM indirectly  owns 49% of  La
Star  Cellular  Telephone Company  ("La  Star"), which  was  an applicant  for a
construction permit for a cellular system in the New Orleans MSA. In June  1992,
the  FCC  affirmed an  Administrative Law  Judge's order  which had  granted the
application of another applicant and dismissed La Star's application. The  basis
for  the FCC's action was its finding that USM improperly controlled La Star. In
a footnote to its decision, the FCC stated that questions regarding the  conduct
of USM in that proceeding may be revisited in future proceedings. As a result of
that  footnote,  FCC authorizations  in  uncontested FCC  proceedings  have been
granted to TDS  and its subsidiaries  subject to any  subsequent action the  FCC
might take concerning its findings and conclusions in the La Star decision.

    La  Star, TDS and USM appealed the FCC's decision in the La Star proceeding.
On March  29, 1994,  the United  States Court  of Appeals  for the  District  of
Columbia  Circuit  vacated the  FCC's  decision in  the  La Star  proceeding and
remanded the  matter to  the FCC  for further  proceedings. On  remand, the  FCC
affirmed  the  dismissal of  the La  Star  application but  did not  address the
subject matter of its footnote  in the original La  Star decision. As a  result,
the  Wisconsin  RSA  8  case,  discussed below,  now  constitutes  the  only FCC
expression calling for conditions on authorizations to TDS and its subsidiaries.

    On February 1, 1994, in a  proceeding involving a license originally  issued
to TDS for Wisconsin RSA 8, the FCC instituted a hearing to determine whether in
the  La Star case USM had misrepresented facts to, lacked candor in its dealings
with or attempted  to mislead the  FCC, and,  if so, whether  TDS possesses  the
requisite  character  qualifications to  hold  that Wisconsin  license.  The FCC
stated in its decision that, pending  resolution of the issues in the  Wisconsin
proceeding,  subsequent  authorizations to  TDS  and its  subsidiaries  would be
conditioned on the outcome of that proceeding. TDS was granted interim authority
to continue to operate that Wisconsin system pending completion of the hearing.

    Following extensive discovery by the FCC and other parties, TDS and USM have
reached preliminary and  definitive settlement  agreements with  parties to  the
proceeding contemplating a summary decision finding TDS and its affiliates fully
qualified  to  be  FCC  licensees.  Pending  the  negotiation  of  a  definitive
settlement agreement  with a  group  of Wisconsin  telephone companies  who  are
parties to the proceeding, the hearing has been postponed. Final settlement will
also be subject to the action of the judge presiding in the proceeding.

    TOWNES  TELECOMMUNICATIONS, INC., ET. AL. V.  TDS, ET AL.  Plaintiffs Townes
Telecommunications, Inc., Tatum Telephone  Company and Tatum Cellular  Telephone
Company  filed a suit on September 4, 1991 in the District Court of Rusk County,
Texas, against  both TDS  and USM  as defendants.  Plaintiffs made  a number  of
allegations,  including usurpation, breach of  fiduciary duty, civil conspiracy,
breach of contract, tortious interference and other claims, and sought a variety
of remedies, including unspecified damages not to exceed $33 million and as much
as $200 million in punitive damages.

    The case went to trial on April 25, 1994. On May 5, 1994, the jury  returned
a  verdict in favor of TDS and USM on all issues. The plaintiffs filed an appeal
of the case on September 12, 1994. The parties have executed an agreement  which
settles  all matters related to this litigation and this case has been dismissed
with  prejudice  on  February  14,  1995.  The  settlement  agreement   requires
plaintiffs to purchase

32

a  minority cellular  interest from the  Company at a  negotiated purchase price
which the Company believes approximates fair market value, and does not  require
the payment of any money by the Company.

--------------------------------------------------------------------------------

ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

    No  matter was  submitted to  a vote of  security holders  during the fourth
quarter of 1994.

--------------------------------------------------------------------------------
                                    PART II
--------------------------------------------------------------------------------

ITEM 5. MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER MATTERS

    Incorporated by reference from Exhibit  13, Annual Report sections  entitled
"TDS  Stock  and Dividend  Information" and  "Market Price  per Common  Share by
Quarter."

--------------------------------------------------------------------------------

ITEM 6. SELECTED FINANCIAL DATA

    Incorporated by reference  from Exhibit 13,  Annual Report section  entitled
"Selected  Consolidated Financial Data," except for  ratios of earnings to fixed
charges, which are  incorporated herein  by reference  from Exhibit  12 to  this
Annual Report on Form 10-K.

--------------------------------------------------------------------------------

ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
OF OPERATIONS

    Incorporated  by reference from  Exhibit 13, Annual  Report section entitled
"Management's Discussion and  Analysis of  Results of  Operations and  Financial
Condition."

--------------------------------------------------------------------------------

ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

    Incorporated  by reference from Exhibit  13, Annual Report sections entitled
"Consolidated Statements of  Income," "Consolidated Statements  of Cash  Flows,"
"Consolidated  Balance Sheets," "Consolidated Statements of Common Stockholders'
Equity," "Notes to Consolidated  Financial Statements," "Consolidated  Quarterly
Income Information (Unaudited)," and "Report of Independent Public Accountants."

--------------------------------------------------------------------------------

ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
FINANCIAL DISCLOSURE

    None.

                                                                              33

--------------------------------------------------------------------------------
                                    PART III
--------------------------------------------------------------------------------

ITEM 10. DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

    Incorporated  by reference  from Exhibit  99 sections  entitled "Election of
Directors" and "Executive Officers."

--------------------------------------------------------------------------------

ITEM 11. EXECUTIVE COMPENSATION

    Incorporated by  reference  from  Exhibit  99  section  entitled  "Executive
Compensation"  and "1994 Long-Term  Incentive Plan," except  for the information
specified in Item 402(a)(8) of Regulation S-K under the Securities Exchange  Act
of 1934, as amended.

--------------------------------------------------------------------------------

ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

    Incorporated  by  reference  from  Exhibit  99  sections  entitled "Security
Ownership of Management" and "Principal Shareholders."

--------------------------------------------------------------------------------

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

    Incorporated  by  reference  from  Exhibit  99  section  entitled   "Certain
Relationships and Related Transactions."

34

--------------------------------------------------------------------------------
                                    PART IV
--------------------------------------------------------------------------------

ITEM 14. EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON FORM 8-K

    The following documents are filed as a part of this report:

(a)(1) Financial Statements


                                                                       
Consolidated Statements of Income..........................  Annual Report*
Consolidated Statements of Cash Flows......................  Annual Report*
Consolidated Balance Sheets................................  Annual Report*
Consolidated Statements of Common Stockholders' Equity.....  Annual Report*
Notes to Consolidated Financial Statements.................  Annual Report*
Consolidated Quarterly Income Information (Unaudited)......  Annual Report*
Report of Independent Public Accountants...................  Annual Report*
<FN>
---------
* Incorporated by reference from Exhibit 13.


  (2) Schedules



                                                                                                                 LOCATION
                                                                                                                -----------
                                                                                                          
Report of Independent Public Accountants on Financial Statement Schedules.....................................  page 38
I.         Condensed  Financial Information of Registrant-Balance Sheets as  of December 31, 1994 and 1993 and
           Statements of Income and Statements of Cash Flows for  each of the Three Years in the Period  Ended
           December 31, 1994..................................................................................  page 39
II.        Valuation  and Qualifying Accounts  for each of  the Three Years  in the Period  Ended December 31,
           1994...............................................................................................  page 43
Los Angeles SMSA, Nashville/Clarksville MSA, and Baton Rouge MSA Limited Partnership Combined Financial
  Statements..................................................................................................  page 44
           Compilation Report of Independent Public Accountants on Combined
             Financial Statements.............................................................................  page 45
           Reports of Other Independent Accountants...........................................................  page 46
           Combined Statements of Operations (Unaudited)......................................................  page 51
           Combined Balance Sheets (Unaudited)................................................................  page 52
           Combined Statements of Cash Flows (Unaudited)......................................................  page 53
           Combined Statements of Changes in Partners' Capital (Unaudited)....................................  page 54
           Notes to Unaudited Combined Financial Statements...................................................  page 55
All other schedules have been omitted because they are not applicable or not required because the required
  information is shown in the financial statements or notes thereto.


                                                                              35

  (3) Exhibits

The exhibits set forth in the accompanying Index to Exhibits are filed as a part
of this  Report.  The  following  is  a list  of  each  management  contract  or
compensatory plan or arrangement required to be filed as an exhibit to this form
pursuant to Item 14(c) of this Report.



 EXHIBIT
  NUMBER     DESCRIPTION
----------   --------------------------------------------------------------------
          
 10.1        Salary Continuation Agreement for LeRoy T. Carlson dated May 20,
             1977, as amended May 22, 1981 and May 25, 1984 is hereby
             incorporated by reference to the Company's Registration Statement on
             Form S-2, No. 2-92307.
 10.2  (a)   Supplemental Benefit Agreement for LeRoy T. Carlson dated March 21,
             1980, as amended March 20, 1981 is hereby incorporated by reference
             to an exhibit to the Company's Registration Statement on Form S-7,
             No. 2-74615.
 10.2  (b)   Memorandum of Amendment to Supplemental Benefit Agreement dated May
             28, 1991 is hereby incorporated by reference to Exhibit 10.2(b) to
             the Company's Annual Report Form 10-K for the year ended December
             31, 1991.
 10.3        Stock Option Agreement, dated February 25, 1987, between the Company
             and Murray L. Swanson is hereby incorporated by reference to an
             exhibit to the Company's Annual Report on Form 10-K for the year
             ended December 31, 1988.
 10.4        Stock Appreciation Rights Award and Non-Qualified Stock Option
             Agreement, dated March 14, 1988, between the Company and LeRoy T.
             Carlson, Jr., is hereby incorporated by reference to an exhibit to
             the Company's Annual Report on Form 10-K for the year ended December
             31, 1988.
 10.5        Stock Option and Stock Appreciation Rights Award Agreement dated
             January 15, 1990 between the Company and James Barr III, is hereby
             incorporated by reference to Exhibit 10.13 to the Company's Annual
             Report on Form 10-K for the year ended December 31, 1991.
 10.6  (a)   1988 Stock Option and Stock Appreciation Rights Plan of the Company
             is hereby incorporated by reference to Exhibit A to the Company's
             definitive Notice of Annual Meeting and Proxy Statement dated March
             31, 1988.
 10.6  (b)   Amendment #1 to 1988 Stock Option and Stock Appreciation Rights Plan
             of the Company is hereby incorporated by reference to Exhibit
             10.7(b) to the Company's Annual Report on Form 10-K for the year
             ended December 31, 1993.
 10.6  (c)   Amendment #2 to 1988 Stock Option and Stock Appreciation Rights Plan
             of the Company is hereby incorporated by reference to Exhibit
             10.7(c) to the Company's Annual Report on Form 10-K for the year
             ended December 31, 1993.
 10.7        1985 Incentive Stock Option Plan of the Company is hereby
             incorporated by reference to Exhibit A to the Company's definitive
             Notice of Annual Meeting and Proxy Statement dated April 24, 1986.
 10.8  (a)   Telephone and Data Systems, Inc. 1994 Long-Term Incentive Plan is
             hereby incorporated by reference to Exhibit 99.1 to the Company's
             Registration Statement on Form S-8 (Registration No. 33-57257).
 10.8  (b)   Form of 1994 Long-Term Stock Option Agreement (Transferable Form) is
             hereby incorporated by reference to Exhibit 99.2 to the Company's
             Registration Statement on Form S-8 (Registration No. 33-57257).
 10.8  (c)   Form of 1994 Long-Term Stock Option Agreement (Nontransferable Form)
             is hereby incorporated by reference to Exhibit 99.3 to the Company's
             Registration Statement on Form S-8 (Registration No. 33-57257).
 10.8  (d)   Form of 1995 Performance Stock Option Agreement (Transferable Form)
             is hereby incorporated by reference to Exhibit 99.4 to the Company
             Registration statement on Form S-8 (Registration No. 33-57257).


36


          
 10.8  (e)   Form of 1995 Performance Stock Option Agreement (Nontransferable
             Form) is hereby incorporated by reference to Exhibit 99.5 to the
             Company's Registration Statement on Form S-8 (Registration No.
             33-57257).
 10.9        Supplemental Executive Retirement Plan of the Company.


(b) Reports on Form 8-K filed during the quarter ended December 31, 1994.

No reports on Form 8-K were filed during the quarter ended December 31, 1994.

                                                                              37

--------------------------------------------------------------------------------

                    REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS
                        ON FINANCIAL STATEMENT SCHEDULES

To the Shareholders and Board of Directors of Telephone and Data Systems, Inc.:

We  have audited in  accordance with generally  accepted auditing standards, the
consolidated financial statements included in  Telephone and Data Systems,  Inc.
and Subsidiaries Annual Report to Shareholders incorporated by reference in this
Form  10-K, and have  issued our report  thereon dated February  7, 1995 (except
with respect to the matters  discussed in Note 12 and  Note 14, as to which  the
date  is March  14, 1995). Our  report on the  consolidated financial statements
includes an explanatory paragraph  with respect to the  change in the method  of
accounting  for postretirement benefits other than pensions as discussed in Note
1 of the Notes to Consolidated Financial Statements.

Our audits were made for  the purpose of forming  an opinion on those  financial
statements  taken as a  whole. The financial statement  schedules listed in Item
14(a)(2) are the responsibility  of the Company's  management and are  presented
for  purposes of complying  with the Securities  and Exchange Commission's rules
and are not part  of the basic financial  statements. These financial  statement
schedules  have been subjected to the  auditing procedures applied in the audits
of the  basic financial  statements and,  in our  opinion, fairly  state in  all
material  respects  the  financial data  required  to  be set  forth  therein in
relation to the basic financial statements taken as a whole.

                                          ARTHUR ANDERSEN LLP

Chicago, Illinois
February 7, 1995
(except with respect to the matters
discussed in Note 12 and Note 14,
as to which the date is March 14, 1995)

38

SCHEDULE I--CONDENSED FINANCIAL INFORMATION OF REGISTRANT
--------------------------------------------------------------------------------
Telephone and Data Systems, Inc. (Parent)

BALANCE SHEETS

ASSETS
--------------------------------------------------------------------------------



                                                                                                            DECEMBER 31,
                                                                                                  --------------------------------
(DOLLARS IN THOUSANDS)                                                                                 1994             1993
                                                                                                             
----------------------------------------------------------------------------------------------------------------------------------

CURRENT ASSETS
  Cash and cash equivalents                                                                       $           291  $        24,651
  Temporary investments                                                                                       184               57
  Notes receivable from affiliates                                                                        189,820          119,786
  Advances to affiliates                                                                                   22,016            1,616
  Accounts receivable
    Due from subsidiaries--Income taxes                                                                     7,682            9,008
    Due from subsidiaries--Other                                                                            8,624            9,618
    Other                                                                                                   2,555            1,130
  Other current assets                                                                                        650              632
                                                                                                  --------------------------------
                                                                                                          231,822          166,498
----------------------------------------------------------------------------------------------------------------------------------

INVESTMENT IN SUBSIDIARIES
  Underlying book value                                                                                 1,605,813        1,242,274
  Cost in excess of underlying book value at date of acquisition                                            1,907           49,821
                                                                                                  --------------------------------
                                                                                                        1,607,720        1,292,095
----------------------------------------------------------------------------------------------------------------------------------

OTHER INVESTMENTS
  Minority interests in telephone and cellular companies and other investments                             31,648           57,187
----------------------------------------------------------------------------------------------------------------------------------

OTHER ASSETS AND DEFERRED CHARGES
  Debt issuance expenses                                                                                    2,027            2,020
  Development and acquisition expenses                                                                        599            1,036
  Other                                                                                                     7,239            3,138
                                                                                                  --------------------------------
                                                                                                            9,865            6,194
----------------------------------------------------------------------------------------------------------------------------------
                                                                                                  $     1,881,055  $     1,521,974
----------------------------------------------------------------------------------------------------------------------------------
----------------------------------------------------------------------------------------------------------------------------------


    The Notes  to  Consolidated Financial  Statements,  included in  the  Annual
Report, are an integral part of these statements.

                                                                              39

SCHEDULE I--CONDENSED FINANCIAL INFORMATION OF REGISTRANT
--------------------------------------------------------------------------------
Telephone and Data Systems, Inc. (Parent)

BALANCE SHEETS

LIABILITIES AND STOCKHOLDERS' EQUITY
--------------------------------------------------------------------------------



                                                                                                            DECEMBER 31,
                                                                                                  --------------------------------
(DOLLARS IN THOUSANDS)                                                                                 1994             1993
                                                                                                             
----------------------------------------------------------------------------------------------------------------------------------
CURRENT LIABILITIES
  Current portion of long-term debt and preferred stock                                           $        13,053  $         3,339
  Notes payable                                                                                            97,629            6,000
  Notes payable to affiliates                                                                               2,852            1,818
  Advances from affiliates                                                                                    345              348
  Accounts payable
    Due to subsidiaries--Federal income taxes                                                               5,959            4,212
    Due to subsidiaries--Other                                                                              1,395              472
    Other                                                                                                     811            1,722
  Accrued interest                                                                                          9,234            8,078
  Accrued taxes                                                                                            (2,124)           2,463
  Other                                                                                                     3,427            1,257
                                                                                                  --------------------------------
                                                                                                          132,581           29,709
----------------------------------------------------------------------------------------------------------------------------------
DEFERRED LIABILITIES AND CREDITS
  Investment tax credits                                                                                   (1,694)          (2,117)
  Income taxes                                                                                             14,368            6,218
  Postretirement benefits obligation other than pensions (Note D)                                          12,067           12,856
  Other                                                                                                     3,903            3,526
                                                                                                  --------------------------------
                                                                                                           28,644           20,483
----------------------------------------------------------------------------------------------------------------------------------
LONG-TERM DEBT, excluding current portion (Note B)                                                        203,764          205,032
----------------------------------------------------------------------------------------------------------------------------------
REDEEMABLE PREFERRED SHARES, excluding current portion (Note A)                                            13,209           25,632
----------------------------------------------------------------------------------------------------------------------------------
NONREDEEMABLE PREFERRED SHARES                                                                             29,819           16,833
----------------------------------------------------------------------------------------------------------------------------------

COMMON STOCKHOLDERS' EQUITY
  Common Shares, par value $1 per share; authorized 100,000,000 shares; issued and outstanding
   47,937,570 and 43,503,584 shares, respectively                                                          47,938           43,504
  Series A Common Shares, par value $1 per share; authorized 25,000,000 shares; issued and
   outstanding 6,886,684 and 6,881,001 shares, respectively                                                 6,887            6,881
  Common Shares issuable, 41,908 and 304,328 shares, respectively                                           1,995           15,189
  Capital in excess of par value                                                                        1,288,453        1,069,022
  Retained earnings                                                                                       127,765           89,689
                                                                                                  --------------------------------
                                                                                                        1,473,038        1,224,285
----------------------------------------------------------------------------------------------------------------------------------
                                                                                                  $     1,881,055  $     1,521,974
----------------------------------------------------------------------------------------------------------------------------------
----------------------------------------------------------------------------------------------------------------------------------


    The  Notes  to Consolidated  Financial  Statements, included  in  the Annual
Report, are an integral part of these statements.

40

SCHEDULE I--CONDENSED FINANCIAL INFORMATION OF REGISTRANT
--------------------------------------------------------------------------------
Telephone and Data Systems, Inc. (Parent)

STATEMENTS OF INCOME
--------------------------------------------------------------------------------



                                                                                                 YEAR ENDED DECEMBER 31,
                                                                                         ----------------------------------------
(DOLLARS IN THOUSANDS)                                                                       1994          1993          1992
                                                                                                            
---------------------------------------------------------------------------------------------------------------------------------
Operating sales and service revenues                                                     $     17,402  $     17,179  $     14,849
Cost of sales and expenses                                                                     18,189        17,109        14,896
                                                                                         ----------------------------------------
  Net operations                                                                                 (787)           70           (47)

Other income
  Interest income received from affiliates                                                     13,840        27,333        15,792
  Other, net                                                                                   (1,507)       (1,128)       (2,969)
                                                                                         ----------------------------------------
                                                                                               12,333        26,205        12,823
Interest expense                                                                              (22,107)      (18,934)      (16,428)
Federal income tax credit (expense)                                                            (1,411)        2,602        (4,710)
                                                                                         ----------------------------------------

Corporate operations                                                                          (11,972)        9,943        (8,362)

Equity in net income of subsidiaries and other investments                                     71,793        23,953        46,882
                                                                                         ----------------------------------------

Net income before extraordinary item and cumulative effect of accounting changes               59,821        33,896        38,520
Extraordinary item (Note C)                                                                        --            --          (769)
Cumulative effect of accounting changes (Note D)                                                   --            --        (6,866)
                                                                                         ----------------------------------------

Net income                                                                               $     59,821  $     33,896  $     30,885
---------------------------------------------------------------------------------------------------------------------------------
---------------------------------------------------------------------------------------------------------------------------------


    The Notes  to  Consolidated Financial  Statements,  included in  the  Annual
Report, are an integral part of these statements.


        
Note A:    The  annual requirements  for redemption  of Redeemable  Preferred Shares  are $11.8
           million, $11.8 million, $1.2 million, $79,000 and $79,000 for the years 1995 through
           1999, respectively.

Note B:    The annual requirements for principal payments  on long-term debt are $1.3  million,
           $419,000,  $394,000,  $476,000  and  $372,000  for  the  years  1995  through  1999,
           respectively.

Note C:    During 1992 the Company retired at a premium $20.8 million of its Senior Notes.  The
           notes  carried interest rates of 9.75% to 13.75%  and were due in 1996 through 2004.
           The transaction resulted  in an extraordinary  loss of $769,000,  net of income  tax
           benefits of $491,000.

Note D:    The  Company  implemented SFAS  No. 106,  "Employers' Accounting  for Postretirement
           Benefits  Other  than  Pensions,"  effective  January  1,  1992  and  SFAS  No.  112
           "Employers'  Accounting for Postemployment Benefits," effective January 1, 1994. See
           Note 1 of Notes to Consolidated Financial Statements, included in the Annual Report,
           for a discussion of the Company's postretirement benefit plans.


                                                                              41

SCHEDULE I--CONDENSED FINANCIAL INFORMATION OF REGISTRANT
--------------------------------------------------------------------------------
Telephone and Data Systems, Inc. (Parent)

STATEMENTS OF CASH FLOWS
--------------------------------------------------------------------------------



                                                                                              YEAR ENDED DECEMBER 31,
                                                                                    -------------------------------------------
(DOLLARS IN THOUSANDS)                                                                  1994           1993           1992
                                                                                                         
-------------------------------------------------------------------------------------------------------------------------------
CASH FLOWS FROM OPERATING ACTIVITIES
  Net income                                                                        $      59,821  $      33,896  $      30,885
  Add (Deduct) adjustments to reconcile net income to net cash provided by
   operating activities
    Extraordinary item                                                                         --             --            769
    Cumulative effect of accounting change                                                     --             --          6,866
    Depreciation and amortization                                                           1,080          2,547          1,568
    Deferred taxes                                                                          8,572          4,563          3,459
    Equity income                                                                         (71,793)       (23,953)       (46,882)
    Other noncash expense                                                                     691              6          3,156
    Change in accounts receivable                                                           1,859          1,076         (6,440)
    Change in accounts payable                                                              1,769         (4,603)         5,430
    Change in accrued taxes                                                                (4,587)         2,463            428
    Change in other assets and liabilities                                                 (1,236)         2,689           (447)
                                                                                    -------------------------------------------
                                                                                           (3,824)        18,684         (1,208)
-------------------------------------------------------------------------------------------------------------------------------
CASH FLOWS FROM FINANCING ACTIVITIES
  Long-term debt borrowings                                                                  (130)        91,601          7,235
  Repayment of long-term debt                                                              (1,611)       (11,935)       (28,780)
  Premium on retirement of long-term debt                                                      --             --         (1,117)
  Change in notes payable                                                                  91,629        (40,140)         6,511
  Change in notes payable to affiliates                                                     1,034           (175)        (5,727)
  Change in advances from affiliates                                                           (3)            --         (6,103)
  Common stock issued                                                                      11,185        109,972         78,592
  Redemption of preferred shares                                                             (644)          (220)          (407)
  Dividends paid                                                                          (20,906)       (17,830)       (13,902)
                                                                                    -------------------------------------------
                                                                                           80,554        131,273         36,302
-------------------------------------------------------------------------------------------------------------------------------
CASH FLOWS FROM INVESTING ACTIVITIES
  Acquisitions
    Value of assets acquired                                                             (215,658)      (331,225)      (154,569)
    Common Shares issued                                                                  173,658        281,605        134,612
    Preferred Shares issued                                                                12,500          3,000             --
                                                                                    -------------------------------------------
        Net cash paid for acquisitions                                                    (29,500)       (46,620)       (19,957)
  Investments in subsidiaries                                                                (527)      (126,108)        (2,923)
  Dividends from subsidiaries                                                              17,373         16,266         21,544
  Other investments                                                                        (3,058)         1,424         (5,884)
  Change in notes receivable from affiliates                                              (64,850)        28,040        (28,460)
  Change in advances to affiliates                                                        (20,400)         1,073            127
  Change in temporary investments                                                            (128)           114             17
                                                                                    -------------------------------------------
                                                                                         (101,090)      (125,811)       (35,536)
-------------------------------------------------------------------------------------------------------------------------------
NET INCREASE (DECREASE) IN CASH AND CASH EQUIVALENTS                                      (24,360)        24,146           (442)
CASH AND CASH EQUIVALENTS--
  Beginning of period                                                                      24,651            505            947
                                                                                    -------------------------------------------
  End of period                                                                     $         291  $      24,651  $         505
-------------------------------------------------------------------------------------------------------------------------------
-------------------------------------------------------------------------------------------------------------------------------


    The Notes  to  Consolidated Financial  Statements,  included in  the  Annual
Report, are an integral part of these statements.

42

TELEPHONE AND DATA SYSTEMS, INC. AND SUBSIDIARIES
SCHEDULE II--VALUATION AND QUALIFYING ACCOUNTS
--------------------------------------------------------------------------------



                         COLUMN A
                       DESCRIPTION                            COLUMN B     COLUMN C-1    COLUMN C-2                  COLUMN E
----------------------------------------------------------   BALANCE AT    CHARGED TO    CHARGED TO                 BALANCE AT
                                                            BEGINNING OF   COSTS AND       OTHER       COLUMN D       END OF
(DOLLARS IN THOUSANDS)                                         PERIOD       EXPENSES      ACCOUNTS    DEDUCTIONS      PERIOD
                                                            ------------  ------------  ------------  -----------  ------------
                                                                                                    
FOR THE YEAR ENDED DECEMBER 31, 1994
Deducted from deferred state tax asset:
  For unrealized net operating losses                        $   (8,704)   $      327    $     (585)   $      --   $     (8,962)
Deducted from accounts receivable:
  For doubtful accounts                                          (2,093)       (9,710)           --        9,018         (2,785)
Deducted from marketable equity securities:
  For unrealized loss                                              (626)           --           626           --             --
FOR THE YEAR ENDED DECEMBER 31, 1993
Deducted from deferred state tax asset:
  For unrealized net operating losses (1)                        (6,452)   $       --    $   (2,252)   $      --   $     (8,704)
Deducted from accounts receivable:
  For doubtful accounts                                          (1,608)       (5,837)           --        5,352         (2,093)
Deducted from marketable equity securities:
  For unrealized loss                                                --            --          (626)          --           (626)
FOR THE YEAR ENDED DECEMBER 31, 1992
Deducted from accounts receivable:
  For doubtful accounts                                      $   (1,200)   $   (4,457)   $       --    $   4,049   $     (1,608)
-------------------------------------------------------------------------------------------------------------------------------


Note: (1) The  beginning balance  represents the implementation  of Statement of
          Financial Accounting Standards No. 109, "Accounting for Income  Taxes"
          on January 1, 1993.

                                                                              43

                      LOS ANGELES SMSA LIMITED PARTNERSHIP
                 NASHVILLE/CLARKSVILLE MSA LIMITED PARTNERSHIP
                      BATON ROUGE MSA LIMITED PARTNERSHIP
                         COMBINED FINANCIAL STATEMENTS

    The  following financial statements are the combined financial statements of
the cellular system  partnerships listed below  which are accounted  for by  the
Company  following  the equity  method. The  combined financial  statements were
compiled from financial statements and other information obtained by the Company
as a limited  partner of  the cellular  limited partnerships  listed below.  The
cellular  system partnerships included in the combined financial statements, the
periods each partnership is included, and the Company's ownership percentage  of
each  cellular system  partnership at  December 31,  1994 are  set forth  in the
following table.



                                                                                                                           THE
                                                                                                          PERIODS       COMPANY'S
                                                                                                          INCLUDED       LIMITED
                                                                                                        IN COMBINED    PARTNERSHIP
                                     CELLULAR SYSTEM PARTNERSHIP                                         STATEMENTS     INTEREST
------------------------------------------------------------------------------------------------------  ------------  -------------
                                                                                                                
Los Angeles SMSA Limited Partnership..................................................................      1992-94           5.5%
Nashville/Clarksville MSA Limited Partnership.........................................................      1992-94          49.0%
Baton Rouge MSA Limited Partnership...................................................................      1992-94          52.0%


44

              COMPILATION REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS

To the Shareholders and Board of Directors of
  TELEPHONE AND DATA SYSTEMS, INC.:

    The accompanying combined  balance sheets  of the Los  Angeles SMSA  Limited
Partnership,  the Nashville/Clarksville  MSA Limited  Partnership and  the Baton
Rouge MSA Limited Partnership as of December  31, 1994 and 1993 and the  related
combined  statements of operations, changes in partners' capital, and cash flows
for each of the  three years in  the period ended December  31, 1994, have  been
prepared  from  the  separate  financial  statements,  which  are  not presented
separately herein, of the Los Angeles SMSA, Nashville/Clarksville MSA and  Baton
Rouge  MSA limited partnerships,  as described in  Note 1. We  have reviewed for
compilation only the  accompanying combined  financial statements,  and, in  our
opinion, those statements have been properly compiled from the amounts and notes
of  the  underlying  separate  financial statements  of  the  Los  Angeles SMSA,
Nashville/Clarksville MSA and Baton Rouge MSA limited partnerships, on the basis
described in Note 1.

    The statements for the Los Angeles SMSA, Nashville/Clarksville MSA and Baton
Rouge MSA limited partnerships  were audited by other  auditors as set forth  in
their  reports included on pages 46 through 50. The report of the other auditors
of the Los Angeles SMSA Limited Partnership contains explanatory paragraphs with
respect to the uncertainties  discussed in the second,  third, fourth and  fifth
paragraphs  of Note  7. We have  not been  engaged to audit  either the separate
financial statements of the aforementioned  limited partnerships or the  related
combined  financial statements  in accordance  with generally  accepted auditing
standards and to render an opinion as to the fair presentation of such financial
statements in accordance with generally accepted accounting principles.

                                          ARTHUR ANDERSEN LLP

Chicago, Illinois
February 17, 1995

                                                                              45

                    REPORTS OF OTHER INDEPENDENT ACCOUNTANTS

To The Partners of
  LOS ANGELES SMSA LIMITED PARTNERSHIP:

    We have audited the balance sheets  of Los Angeles SMSA Limited  Partnership
as  of December  31, 1994  and 1993, and  the related  statements of operations,
partners' capital and cash flows for each of the three years in the period ended
December 31, 1994; such financial statements are not included separately herein.
These  financial  statements  are   the  responsibility  of  the   Partnership's
management.  Our  responsibility is  to express  an  opinion on  these financial
statements based on our audits.

    We conducted  our  audits in  accordance  with generally  accepted  auditing
standards.  Those standards require that we plan  and perform an audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence  supporting
the  amounts and disclosures in the financial statements. An audit also includes
assessing the  accounting  principles used  and  significant estimates  made  by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

    In our opinion, the financial  statements referred to above present  fairly,
in  all material  respects, the financial  position of Los  Angeles SMSA Limited
Partnership as of December 31, 1994 and 1993, and results of its operations  and
its  cash flows  for each of  the three years  in the period  ended December 31,
1994, in conformity with generally accepted accounting principles.

    As discussed in Note 9 to the financial statements, the Partnership has been
named in two separate actions, now consolidated, and a separate complaint served
by cellular agents. The outcome of these matters is uncertain and,  accordingly,
no accrual for these matters has been made in the financial statements.

    In  addition, as  discussed in  Note 9, four  class action  suits were filed
against the Partnership alleging violations of state and federal antitrust laws.
The outcome of these matters is uncertain and, accordingly, no accrual for these
matters has been made in the financial statements.

                                          COOPERS & LYBRAND L.L.P.

Newport Beach, California
February 17, 1995

46

                    REPORT OF OTHER INDEPENDENT ACCOUNTANTS

To The Partners of
  NASHVILLE/CLARKSVILLE MSA LIMITED PARTNERSHIP:

    We have  audited  the balance  sheet  of Nashville/Clarksville  MSA  Limited
Partnership  as  of December  31, 1994,  and the  related statements  of income,
changes in  partners' capital  and cash  flows  for the  year then  ended;  such
financial  statements  are  not  included  separately  herein.  These  financial
statements  are  the  responsibility   of  the  Partnership's  management.   Our
responsibility  is to express an opinion  on these financial statements based on
our audit.

    We conducted  our  audit  in accordance  with  generally  accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence  supporting
the  amounts and disclosures in the financial statements. An audit also includes
assessing the  accounting  principles used  and  significant estimates  made  by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audit provides a reasonable basis for our opinion.

    In our opinion, the financial  statements referred to above present  fairly,
in  all material respects,  the financial position  of Nashville/Clarksville MSA
Limited Partnership as of December 31,  1994, and the results of its  operations
and its cash flows for the year then ended in conformity with generally accepted
accounting principles.

                                          COOPERS & LYBRAND L.L.P.

Atlanta, Georgia
February 10, 1995

                                                                              47

                    REPORTS OF OTHER INDEPENDENT ACCOUNTANTS

To The Partners of
  NASHVILLE/CLARKSVILLE MSA LIMITED PARTNERSHIP:

    We  have  audited the  balance  sheet of  Nashville/Clarksville  MSA Limited
Partnership as  of December  31, 1993,  and the  related statements  of  income,
changes  in  partners' capital  and cash  flows  for the  year then  ended; such
financial  statements  are  not  included  separately  herein.  These  financial
statements   are  the  responsibility  of   the  Partnership's  management.  Our
responsibility is to express an opinion  on these financial statements based  on
our audit.

    We  conducted  our  audit  in accordance  with  generally  accepted auditing
standards. Those standards require that we plan and perform the audit to  obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also  includes
assessing  the  accounting principles  used  and significant  estimates  made by
management, as well as evaluating the overall financial statement  presentation.
We believe that our audit provides a reasonable basis for our opinion.

    In  our opinion, the financial statements  referred to above present fairly,
in all material  respects, the financial  position of Nashville/Clarksville  MSA
Limited  Partnership as of December 31, 1993,  and the results of its operations
and its cash flows for the year then ended in conformity with generally accepted
accounting principles.

                                          COOPERS & LYBRAND

Atlanta, Georgia
February 11, 1994

48

                    REPORTS OF OTHER INDEPENDENT ACCOUNTANTS

To The Partners of
  NASHVILLE/CLARKSVILLE MSA LIMITED PARTNERSHIP:

    We have  audited  the balance  sheet  of Nashville/Clarksville  MSA  Limited
Partnership  as  of December  31, 1992,  and the  related statements  of income,
changes in  partners' capital  and cash  flows  for the  year then  ended;  such
financial  statements  are  not  included  separately  herein.  These  financial
statements  are  the  responsibility   of  the  Partnership's  management.   Our
responsibility  is to express an opinion  on these financial statements based on
our audit.

    We conducted  our  audit  in accordance  with  generally  accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence  supporting
the  amounts and disclosures in the financial statements. An audit also includes
assessing the  accounting  principles used  and  significant estimates  made  by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audit provides a reasonable basis for our opinion.

    In our opinion, the financial  statements referred to above present  fairly,
in  all material respects,  the financial position  of Nashville/Clarksville MSA
Limited Partnership as of December 31,  1992, and the results of its  operations
and its cash flows for the year then ended in conformity with generally accepted
accounting principles.

                                          COOPERS & LYBRAND
Atlanta, Georgia
February 11, 1993

To The Partners of
  BATON ROUGE MSA LIMITED PARTNERSHIP:

    We  have audited the balance sheet of Baton Rouge MSA Limited Partnership as
of December 31, 1994, and the related statements of income, changes in partners'
capital and cash flows  for the year then  ended; such financial statements  are
not   included   separately   herein.  These   financial   statements   are  the
responsibility of the Partnership's management. Our responsibility is to express
an opinion on these financial statements based on our audit.

    We conducted  our  audit  in accordance  with  generally  accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence  supporting
the  amounts and disclosures in the financial statements. An audit also includes
assessing the  accounting  principles used  and  significant estimates  made  by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audit provides a reasonable basis for our opinion.

    In our opinion, the financial  statements referred to above present  fairly,
in  all material  respects, the  financial position  of Baton  Rouge MSA Limited
Partnership as of December 31, 1994, and  the results of its operations and  its
cash  flows  for  the year  then  ended  in conformity  with  generally accepted
accounting principles.

                                          COOPERS & LYBRAND L.L.P.

Atlanta, Georgia
February 10, 1995

                                                                              49

                    REPORTS OF OTHER INDEPENDENT ACCOUNTANTS

To The Partners of
  BATON ROUGE MSA LIMITED PARTNERSHIP:

    We have audited the balance sheet of Baton Rouge MSA Limited Partnership  as
of December 31, 1993, and the related statements of income, changes in partners'
capital  and cash flows for  the year then ended;  such financial statements are
not  included   separately   herein.   These  financial   statements   are   the
responsibility of the Partnership's management. Our responsibility is to express
an opinion on these financial statements based on our audit.

    We  conducted  our  audit  in accordance  with  generally  accepted auditing
standards. Those standards require that we plan and perform the audit to  obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also  includes
assessing  the  accounting principles  used  and significant  estimates  made by
management, as well as evaluating the overall financial statement  presentation.
We believe that our audit provides a reasonable basis for our opinion.

    In  our opinion, the financial statements  referred to above present fairly,
in all material  respects, the  financial position  of Baton  Rouge MSA  Limited
Partnership  as of December 31, 1993, and  the results of its operations and its
cash flows  for  the year  then  ended  in conformity  with  generally  accepted
accounting principles.

                                          COOPERS & LYBRAND
Atlanta, Georgia
February 11, 1994

To The Partners of
  BATON ROUGE MSA LIMITED PARTNERSHIP:

    We  have audited the balance sheet of Baton Rouge MSA Limited Partnership as
of December 31, 1992, and the related statements of income, changes in partners'
capital and cash flows  for the year then  ended; such financial statements  are
not   included   separately   herein.  These   financial   statements   are  the
responsibility of the Partnership's management. Our responsibility is to express
an opinion on these financial statements based on our audit.

    We conducted  our  audit  in accordance  with  generally  accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence  supporting
the  amounts and disclosures in the financial statements. An audit also includes
assessing the  accounting  principles used  and  significant estimates  made  by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audit provides a reasonable basis for our opinion.

    In our opinion, the financial  statements referred to above present  fairly,
in  all material  respects, the  financial position  of Baton  Rouge MSA Limited
Partnership as of December 31, 1992, and  the results of its operations and  its
cash  flows  for  the year  then  ended  in conformity  with  generally accepted
accounting principles.

                                          COOPERS & LYBRAND
Atlanta, Georgia
February 11, 1993

50

                      LOS ANGELES SMSA LIMITED PARTNERSHIP
                 NASHVILLE/CLARKSVILLE MSA LIMITED PARTNERSHIP
                      BATON ROUGE MSA LIMITED PARTNERSHIP
                       COMBINED STATEMENTS OF OPERATIONS
                                  (UNAUDITED)



                                                                                    YEAR ENDED DECEMBER 31,
                                                                             -------------------------------------
                                                                                1994         1993         1992
                                                                             -----------  -----------  -----------
                                                                                    (DOLLARS IN THOUSANDS)
                                                                                              
Revenues...................................................................  $   640,798  $   506,028  $   400,738
Expenses
  Selling, general and administrative......................................      362,840      287,299      235,038
  Depreciation and amortization............................................       66,234       57,357       46,740
                                                                             -----------  -----------  -----------
  Total expenses...........................................................      429,074      344,656      281,778
                                                                             -----------  -----------  -----------
Operating income...........................................................      211,724      161,372      118,960
Other income...............................................................          573          272          477
                                                                             -----------  -----------  -----------
Net Income.................................................................  $   212,297  $   161,644  $   119,437
                                                                             -----------  -----------  -----------
                                                                             -----------  -----------  -----------


    The accompanying notes are an integral part of these combined financial
                                  statements.

                                                                              51

                      LOS ANGELES SMSA LIMITED PARTNERSHIP
                 NASHVILLE/CLARKSVILLE MSA LIMITED PARTNERSHIP
                      BATON ROUGE MSA LIMITED PARTNERSHIP
                            COMBINED BALANCE SHEETS
                                  (UNAUDITED)

                                     ASSETS


                                                                                                DECEMBER 31,
                                                                                          ------------------------
                                                                                             1994         1993
                                                                                          -----------  -----------
                                                                                           (DOLLARS IN THOUSANDS)
                                                                                                 
Current Assets
  Cash..................................................................................  $        38  $        27
  Accounts receivable--customers, net...................................................       95,630       81,656
  Accounts receivable--affiliates.......................................................       16,016       29,981
  Notes receivable--affiliates..........................................................          402        3,756
  Other current assets..................................................................       18,523        5,689
                                                                                          -----------  -----------
                                                                                              130,609      121,109
Property, Plant and Equipment, net......................................................      380,473      304,926
Other...................................................................................        1,640        1,631
                                                                                          -----------  -----------
Total Assets............................................................................  $   512,722  $   427,666
                                                                                          -----------  -----------
                                                                                          -----------  -----------

                                        LIABILITIES AND PARTNERS' CAPITAL



                                                                                                DECEMBER 31,
                                                                                          ------------------------
                                                                                             1994         1993
                                                                                          -----------  -----------
                                                                                           (DOLLARS IN THOUSANDS)
                                                                                                 
Current Liabilities
  Accounts payable--other...............................................................  $    58,210  $    38,776
  Accounts payable--affiliates..........................................................        1,431        1,039
  Notes payable.........................................................................          692           --
  Customer deposits.....................................................................        4,060        2,996
  Other current liabilities.............................................................       39,323       22,101
                                                                                          -----------  -----------
                                                                                              103,716       64,912
                                                                                          -----------  -----------
Deferred Rent...........................................................................        5,019        4,571
Capital Lease Obligation................................................................          520          713
Partners' Capital.......................................................................      403,467      357,470
                                                                                          -----------  -----------
Total Liabilities and Partners' Capital.................................................  $   512,722  $   427,666
                                                                                          -----------  -----------
                                                                                          -----------  -----------


    The accompanying notes are an integral part of these combined financial
                                  statements.

52

                      LOS ANGELES SMSA LIMITED PARTNERSHIP
                 NASHVILLE/CLARKSVILLE MSA LIMITED PARTNERSHIP
                      BATON ROUGE MSA LIMITED PARTNERSHIP
                       COMBINED STATEMENTS OF CASH FLOWS
                                  (UNAUDITED)



                                                                                        DECEMBER 31,
                                                                          ----------------------------------------
                                                                              1994          1993          1992
                                                                          ------------  ------------  ------------
                                                                                   (DOLLARS IN THOUSANDS)
                                                                                             
CASH FLOWS FROM OPERATING ACTIVITIES
  Net Income............................................................  $    212,297  $    161,644  $    119,437
  Add (Deduct) adjustments to reconcile net income to net cash provided
   by operating activities
    Depreciation and amortization.......................................        66,234        57,357        46,740
    Deferred revenue and other credits..................................         1,387           497            (3)
    Loss on asset dispositions..........................................         3,542         3,838         4,294
    Change in prepaid expenses..........................................          (105)          (22)            4
    Change in accounts receivable.......................................            (9)      (37,422)       (3,417)
    Change in accounts payable and accrued expenses.....................        25,919         6,097        17,307
    Change in other assets and liabilities..............................        (1,556)        4,942         3,967
                                                                          ------------  ------------  ------------
                                                                               307,709       196,931       188,329
                                                                          ------------  ------------  ------------
CASH FLOWS FROM FINANCING ACTIVITIES
    Change in notes payable.............................................           692            --        (2,305)
    Change in notes receivable..........................................         3,354            (5)       (3,751)
    Principal payments on capital lease obligations.....................          (800)         (612)         (442)
    Capital contribution................................................            --            --         2,474
    Capital distribution................................................      (166,300)     (111,461)     (114,876)
                                                                          ------------  ------------  ------------
                                                                              (163,054)     (112,078)     (118,900)
                                                                          ------------  ------------  ------------
CASH FLOWS FROM INVESTING ACTIVITIES
    Additions to property, plant and equipment, net of retirements......      (143,807)      (86,011)      (68,595)
    (Increases) decreases in other assets...............................           (44)        1,335          (856)
    Change in deferred charges..........................................          (827)         (202)          (36)
    Proceeds from sale of assets........................................            34            26            61
                                                                          ------------  ------------  ------------
                                                                              (144,644)      (84,852)      (69,426)
                                                                          ------------  ------------  ------------
NET INCREASE IN CASH....................................................            11             1             3
CASH
    Beginning of period.................................................            27            26            23
                                                                          ------------  ------------  ------------
    End of period.......................................................  $         38  $         27  $         26
                                                                          ------------  ------------  ------------
                                                                          ------------  ------------  ------------


    The accompanying notes are an integral part of these combined financial
                                  statements.

                                                                              53

                      LOS ANGELES SMSA LIMITED PARTNERSHIP
                 NASHVILLE/CLARKSVILLE MSA LIMITED PARTNERSHIP
                      BATON ROUGE MSA LIMITED PARTNERSHIP
              COMBINED STATEMENTS OF CHANGES IN PARTNERS' CAPITAL
                                  (UNAUDITED)


                                                                               
(DOLLARS IN THOUSANDS)
Balance at January 1, 1992......................................................  $ 300,252
  Contributions.................................................................      2,474
  Distributions.................................................................   (114,876)
  Net Income for the year ended December 31, 1992...............................    119,437
                                                                                  ---------
Balance at December 31, 1992....................................................    307,287
  Distributions.................................................................   (111,461)
  Net Income for the year ended December 31, 1993...............................    161,644
                                                                                  ---------
Balance at December 31, 1993....................................................    357,470
  Distributions.................................................................   (166,300)
  Net Income for the year ended December 31, 1994...............................    212,297
                                                                                  ---------
Balance at December 31, 1994....................................................  $ 403,467
                                                                                  ---------
                                                                                  ---------


    The accompanying notes are an integral part of these combined financial
                                  statements.

54

                      LOS ANGELES SMSA LIMITED PARTNERSHIP
                 NASHVILLE/CLARKSVILLE MSA LIMITED PARTNERSHIP
                      BATON ROUGE MSA LIMITED PARTNERSHIP
                NOTES TO UNAUDITED COMBINED FINANCIAL STATEMENTS

1.  BASIS OF COMBINATION:

    The  combined financial statements and notes  thereto were compiled from the
individual financial statements of cellular limited partnerships listed below in
which  United   States  Cellular   Corporation  (AMEX   symbol  "USM")   has   a
noncontrolling  ownership interest  and which it  accounts for  using the equity
method. The cellular partnerships,  the period each  partnership is included  in
the   combined  financial  statements  and  USM's  ownership  interest  in  each
partnership are set forth in the table below. The combined financial  statements
and  notes  thereto present  100% of  each  partnership whereas  USM's ownership
interest is shown in the table.



                                                                                                      PERIOD INCLUDED     LIMITED
                                                                                                        IN COMBINED     PARTNERSHIP
                                                                                                        STATEMENTS       INTEREST
                                                                                                      ---------------  -------------
                                                                                                                 
Los Angeles SMSA Limited Partnership................................................................         1992-94          5.5%
Nashville/Clarksville MSA Limited Partnership.......................................................         1992-94         49.0%
Baton Rouge MSA Limited Partnership.................................................................         1992-94         52.0%


    Profits, losses and distributable cash  are allocated to the partners  based
upon  respective partnership interests. Distributions  are made quarterly at the
discretion of the General Partner for one of the Partnerships.

    Of the partnerships included in  the combined financial statements, the  Los
Angeles  SMSA  Limited  Partnership  is  the  most  significant,  accounting for
approximately 89%  of  the combined  total  assets  at December  31,  1994,  and
substantially all of the combined net income for the year then ended.

    USM's  investment in  and advances to  Los Angeles  SMSA Limited Partnership
totalled $17,675,000 as of  December 31, 1994,  of which $19,402,000  represents
its  proportionate share of  net assets of the  Partnership. USM's investment in
and advances  to  the  Nashville/Clarksville MSA  Limited  Partnership  totalled
$17,360,000 as of December 31, 1994, which represents its proportionate share of
net  assets. USM's  investment in  and advances to  the Baton  Rouge MSA Limited
Partnership totalled $10,660,000 as  of December 31,  1994, $7,932,000 of  which
represents its proportionate share of net assets.

2.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES FOR COMBINED ENTITIES:

    PROPERTY, PLANT AND EQUIPMENT
    Property,  plant and equipment  is stated at  cost. Depreciation is computed
using the straight-line method over the following estimated lives:


                                                      
Buildings..............................................  10-15 years
Equipment..............................................  3-10 years
Furniture and Fixtures.................................  5-10 years
Leasehold Improvements.................................  10 years


    Property, Plant and Equipment consists of:



                                                                                                DECEMBER 31,
                                                                                          ------------------------
                                                                                             1994         1993
                                                                                          -----------  -----------
                                                                                           (DOLLARS IN THOUSANDS)
                                                                                                 
Land....................................................................................  $     2,987  $     1,819
Buildings and Leasehold Improvements....................................................      100,312       79,704
Equipment...............................................................................      432,949      355,376
Furniture and Fixtures..................................................................       33,602       19,734
Under Construction......................................................................       55,176       32,052
                                                                                          -----------  -----------
                                                                                              625,026      488,685
Less Accumulated Depreciation...........................................................      244,553      183,759
                                                                                          -----------  -----------
                                                                                          $   380,473  $   304,926
                                                                                          -----------  -----------
                                                                                          -----------  -----------


                                                                              55

                      LOS ANGELES SMSA LIMITED PARTNERSHIP
                 NASHVILLE/CLARKSVILLE MSA LIMITED PARTNERSHIP
                      BATON ROUGE MSA LIMITED PARTNERSHIP
         NOTES TO UNAUDITED COMBINED FINANCIAL STATEMENTS--(CONTINUED)

    Included in buildings  are costs relating  to the acquisition  of cell  site
leases;  such as legal, consulting, and  title fees. Lease acquisition costs are
capitalized when incurred  and amortized  over the  period of  the lease.  Costs
related to unsuccessful negotiations are expensed in the period the negotiations
are terminated.

    Gains and losses on disposals are included in income at amounts equal to the
difference between net book value and proceeds received upon disposal.

    During  1994, 1993 and 1992, one  of the Partnerships recorded capital lease
additions of $687,000, $827,000 and $514,000, respectively.

    Commitments for  future equipment  acquisitions amounted  to $55,187,000  at
December 31, 1994.

    On  January 10, 1994, one of the Partnerships entered into an agreement with
its major supplier to purchase $77  million in equipment. At December 31,  1994,
approximately  $11 million  in equipment had  been purchased  by the Partnership
under the agreement.

    OTHER ASSETS

    Other assets consist primarily of the costs of acquiring the right to  serve
certain  customers previously served  by resellers and  are being amortized over
three  years  using  the  straight-line  method.  Accumulated  amortization  was
$5,656,000 and $4,806,000 at December 31, 1994 and 1993, respectively.

    OTHER CURRENT ASSETS

    Other  current assets  includes inventory  consisting primarily  of cellular
phones and accessories held for resale  stated at average cost. Consistent  with
industry  practice, losses  on sales  of cellular  phones are  recognized in the
period in which sales are made as a cost of acquiring subscribers.

    REVENUE RECOGNITION

    Revenues from  operations  primarily consist  of  charges to  customers  for
monthly access charges, cellular airtime usage, and roamer charges. Revenues are
recognized  as services are rendered. Unbilled revenues, resulting from cellular
service provided from the billing cycle date  to the end of each month and  from
other  cellular carriers' customers using the partnership's cellular systems for
the last half of each month, are estimated and recorded as receivables. Unearned
monthly access  charges and  bundled service  packages relating  to the  periods
after  month-end  are  deferred  and  netted  against  accounts  receivable  and
recognized the following month when services are provided.

    INCOME TAXES

    No provisions have been  made for federal or  state income taxes since  such
taxes, if any, are the responsibility of the individual partners.

3.  LEASE COMMITMENTS:

    Future  minimum  rental payments  required under  operating leases  for real
estate that have initial  or remaining noncancellable lease  terms in excess  of
one year as of December 31, 1994, are as follows:


                                                                 
(DOLLARS IN THOUSANDS)
1995..............................................................  $  14,366
1996..............................................................     13,836
1997..............................................................     12,800
1998..............................................................     12,240
1999..............................................................     10,930
Thereafter........................................................     20,916
                                                                    ---------
                                                                    $  85,088
                                                                    ---------
                                                                    ---------


56

                      LOS ANGELES SMSA LIMITED PARTNERSHIP
                 NASHVILLE/CLARKSVILLE MSA LIMITED PARTNERSHIP
                      BATON ROUGE MSA LIMITED PARTNERSHIP
         NOTES TO UNAUDITED COMBINED FINANCIAL STATEMENTS--(CONTINUED)

    The initial lease terms generally range from 5 to 25 years with the majority
of them having initial terms of 10 years and providing for one renewal option of
5   years  and  for   rental  escalation.  Included   in  selling,  general  and
administrative  expense  are  rental  costs  of  $17,750,000,  $15,119,000   and
$10,938,000  for the years ended December 31, 1994, 1993 and 1992, respectively.
One of  the  Partnerships  leases  office  facilities  under  a  ten-year  lease
agreement  which  provides for  free  rent incentives  for  six months  and rent
escalation over the ten-year period. The Partnership recognizes rent expense  on
a  straight-line basis  and recorded the  related deferred rent  as a noncurrent
liability to be amortized as an adjustment to rental costs over the life of  the
lease.

4.  CAPITAL LEASE OBLIGATION:

    One  of the Partnerships leases equipment under capital lease agreements. At
December 31, 1994 and 1993, respectively, the amount of such equipment  included
in  property, plant and equipment is  $3,645,000 and $3,324,000 less accumulated
amortization of $2,356,000 and $1,914,000. Future minimum annual lease  payments
on noncancellable capital leases are as follows:



(DOLLARS IN THOUSANDS)
                                                                  
1995...............................................................  $     829
1996...............................................................        452
1997...............................................................         88
                                                                     ---------
Total future minimum lease payments................................      1,369
  Less amounts representing interest...............................         80
                                                                     ---------
Present value of net future minimum lease payments.................      1,289
  Less current portion.............................................        769
                                                                     ---------
Lease obligation, noncurrent.......................................  $     520
                                                                     ---------
                                                                     ---------


5.  RELATED PARTY TRANSACTIONS:

    Certain  affiliates of these cellular  limited partnerships provide services
for the system  operations, legal, financial,  management and administration  of
these  entities. These affiliates  are reimbursed for  both direct and allocated
costs (totaling $57.6 million in 1994,  $57.1 million in 1993 and $52.2  million
in  1992) related to  providing these services.  In addition, certain affiliates
have established a credit facility with certain partnerships to provide  working
capital   to  the  partnership.  One  of  the  partnerships  participates  in  a
centralized cash management  arrangement with its  general partner. At  December
31,  1994 and  1993, the  interest-bearing balance  amounted to  $16,016,000 and
$29,981,000, respectively. Effective January 1,  1989, the general partner  pays
or  charges  the  Partnership  monthly  interest,  computed  using  the  general
partner's average borrowing rate, on the amounts due to or from the Partnership.
Interest  earned  in  1994,  1993  and  1992  was  $1,480,000,  $1,294,000   and
$1,396,000, respectively.

6.  REGULATORY INVESTIGATIONS:

    On  December 21, 1993,  the California Public  Utilities Commission ("CPUC")
adopted a  new Order  Instituting Investigation  into the  regulation of  mobile
telephone  service and  wireless communications,  Order Number  I.93-12-007. The
investigation proposes a regulatory program  which would encompass all forms  of
mobile telephone service.

    On  August 22,  1994, the  CPUC issued  an interim  Decision that  imposes a
methodology  in  which  existing  cellular  carriers  be  subject  to  rate  cap
regulation  and  other regulations,  and  requiring carriers,  upon  request, to
permit resellers to  operate reseller  switches interconnected  to the  cellular
carrier's  facilities, to  unbundle cellular  access charges  to resellers  on a
market basis and to subsidize resellers' roaming revenues. The Decision  further
authorized  the  CPUC  to  file  a  petition  with  the  Federal  Communications
Commission ("FCC") to extend the CPUC's jurisdiction over cellular carriers  for
at  least 18 months. Application for Rehearing  and Suspension has been filed by
various carriers and is

                                                                              57

                      LOS ANGELES SMSA LIMITED PARTNERSHIP
                 NASHVILLE/CLARKSVILLE MSA LIMITED PARTNERSHIP
                      BATON ROUGE MSA LIMITED PARTNERSHIP
         NOTES TO UNAUDITED COMBINED FINANCIAL STATEMENTS--(CONTINUED)
pending with the CPUC. Currently, one of the Partnerships is unable to  quantify
the  precise impact of this Order on  its future operations, but that impact may
be material to one of the Partnerships under certain circumstances.

    In 1993, Congress amended Section 332 of the Communications Act in order to,
among other things, mandate a general federal preemption of state regulation  of
entry and rates for cellular service providers. Congress established a mechanism
for states to petition for permission to continue whatever state rate regulation
actually  existed as of June 1, 1993 for a period of time. It also established a
mechanism for those states  that wanted to petition  for the right to  establish
new  or modified rate regulations. On August  8, 1994, the CPUC filed a petition
with the FCC seeking to retain regulatory authority over cellular service  rates
in  California. In September  1994, opposition to this  petition was filed. This
matter is pending with the FCC.

    In January 1992, the CPUC commenced a separate investigation of all cellular
companies operating  in the  State to  determine their  compliance with  General
Order  number  159 (G.O.  159).  This investigation  addresses  whether cellular
utilities have complied with local,  state or federal regulations governing  the
approval  and construction of cellular  sites in the State.  The CPUC may advise
other agencies of violations in their jurisdictions. Currently, certain carriers
have agreed to monetary settlements as a result of this investigation.

    One of the Partnerships has prepared and filed the information requested  by
the  CPUC.  The  CPUC  will  review  the  information  provided  by  one  of the
Partnerships and, if violations of G.O.  159 are found, it may assess  penalties
against  one of the Partnerships. The outcome of this investigation is uncertain
and, accordingly, no accrual for this matter has been made.

7.  CONTINGENCIES AND COMMITMENTS:

    One of the Partnerships  filed for its 10-year  license renewal for the  Los
Angeles  market on August 30, 1993. The  Partnership had been operating with FCC
authority while  the  renewal application  was  pending. In  January  1995,  the
Partnership's license was renewed for a 10-year period.

    In  two separate actions filed,  on October 7, 1993,  and February 15, 1994,
now consolidated, two  agents of  the competing carrier  have named  one of  the
Partnerships  as  a defendant.  The  general allegations  include  violations of
California Unfair  Practices  Act  and  price  fixing.  At  a  recent  mandatory
settlement  conference, plaintiffs asked  for $6 million  from all defendants to
settle the above claims ($2.5 million from one of the defendants, including  the
Partnership).  The proposed settlement offer has not been accepted. The ultimate
outcome of both  of these  actions is uncertain  at this  time. Accordingly,  no
accrual for these contingencies has been made. The Partnership intends to defend
its position vigorously.

    In May 1994, several former and current agents of the competing carrier have
named  one of the Partnerships in only one cause of action. This cause of action
alleges a conspiracy with  the competing carrier to  fix the prices of  cellular
service in violation of state antitrust laws. The plaintiffs are seeking damages
in  excess of  $100,000 for each  of the  plaintiff agents. The  outcome of this
matter is  uncertain  and  accordingly,  the Partnership  has  not  recorded  an
accrual. The Partnership intends to defend its position vigorously.

    On November 24, 1993, October 17, 1994 and November 30, 1994, three separate
class   action  (not  yet  certified)  suits  were  filed  against  one  of  the
Partnerships alleging conspiracy with  a competing carrier to  fix the price  of
cellular  service  in  violation  of  state  and  federal  antitrust  laws.  The
plaintiffs are seeking  injunctive relief  and substantial  monetary damages  in
excess  of $100 million before trebling. The outcome of this matter is uncertain
and, accordingly, the Partnership has  not recorded an accrual. The  Partnership
intends to defend its position vigorously.

58

                      LOS ANGELES SMSA LIMITED PARTNERSHIP
                 NASHVILLE/CLARKSVILLE MSA LIMITED PARTNERSHIP
                      BATON ROUGE MSA LIMITED PARTNERSHIP
         NOTES TO UNAUDITED COMBINED FINANCIAL STATEMENTS--(CONTINUED)

    On  July 18, 1994,  a partner in one  of the Partnerships  was served with a
class action (not yet certified) suit on behalf of the Partnership's  authorized
agents.  The complaint alleges "predatory practices" and seeks damages in excess
of $1.6 million per  agent, plus statutory treble  damages. The outcome of  this
matter  is  uncertain  and, accordingly,  the  Partnership has  not  recorded an
accrual. The Partnership intends to defend its position vigorously.

    In January 1995, the United States  Department of Justice asserted that  one
of  the partners' parent company, including the Partnership, is a "successor" to
a Bell Operating Company and  bound by Section II  of the Modification of  Final
Judgment  entered  in 1984  in  the AT&T  divestiture  case. Section  II imposes
certain  restrictions   relating   to   interexchange   telecommunications   and
telecommunications  equipment manufacturing, among other  things. A Complaint in
Intervention has been  filed and is  still pending. A  standstill agreement  has
been  entered into which enables one  of the partners' parent company, including
the Partnership, to  operate as  is. In  the event of  an adverse  order in  the
Complaint in Intervention proceeding, management does not expect that the impact
would  be material to the Partnership's  current operations. The outcome of this
matter is  uncertain  and, accordingly,  the  Partnership has  not  recorded  an
accrual. The Partnership intends to defend its position vigorously.

    One  of the Partnerships is a party to various other lawsuits arising in the
ordinary course of business. In the opinion of management, based on a review  of
such  litigation with legal counsel, any losses resulting from these actions are
not expected to materially impact the financial condition of the Partnership.

    Two  of  the  Partnerships  provide  cellular  service  and  sell   cellular
telephones  to diversified groups of  consumers within concentrated geographical
areas. The  general partner  performs credit  evaluations of  the  Partnerships'
customers  and generally does not  require collateral. Receivables are generally
due within  30  days.  Credit  losses related  to  customers  have  been  within
management's expectations.

    One  of the Partnerships  purchases substantially all  of its equipment from
one supplier.

    The General Partner of two of the Partnerships entered into agreements  with
an  equipment vendor on behalf of  the Partnerships to replace the Partnerships'
cellular equipment with new cellular  technology which will support both  analog
and  digital  voice transmissions.  Prior  to replacement  the  Partnerships are
renting certain cellular equipment in order to meet demands relating to  current
market growth.

                                                                              59

   [LOGO]

TELEPHONE AND DATA SYSTEMS, INC.

30 North LaSalle Street
Chicago, Illinois 60602
312/630-1900

                                   SIGNATURES

    Pursuant  to  the requirements  of  Section 13  or  15(d) of  the Securities
Exchange Act of 1934, the registrant has duly caused this report to be signed on
its behalf by the undersigned, thereunto duly authorized.


                                                     
                                                TELEPHONE AND DATA SYSTEMS, INC.

                                                By:                   /S/ LEROY T. CARLSON
                                                           ------------------------------------------
                                                                       LeRoy T. Carlson,
                                                                            CHAIRMAN
                                                By:                /S/ LEROY T. CARLSON, JR.
                                                           ------------------------------------------
                                                                     LeRoy T. Carlson, Jr.,
                                                              PRESIDENT (CHIEF EXECUTIVE OFFICER)
                                                By:                  /S/ MURRAY L. SWANSON
                                                           ------------------------------------------
                                                                       Murray L. Swanson,
                                                                EXECUTIVE VICE PRESIDENT-FINANCE
                                                                   (CHIEF FINANCIAL OFFICER)
                                                By:                 /S/ GREGORY J. WILKINSON
                                                           ------------------------------------------
                                                                     Gregory J. Wilkinson,
                                                                 VICE PRESIDENT AND CONTROLLER
                                                                 (PRINCIPAL ACCOUNTING OFFICER)


Dated March 24, 1995

    Pursuant to the requirements  of the Securities Exchange  Act of 1934,  this
report  has  been  signed  below  by the  following  persons  on  behalf  of the
registrant and in the capacities and on the dates indicated.



                             SIGNATURE                                   TITLE             DATE
--------------------------------------------------------------------  -----------  ---------------------
                                                                             
                               /S/ LEROY T. CARLSON                      DIRECTOR     March 24, 1995
          -----------------------------------------------
                          LeRoy T. Carlson
                           /S/ LEROY T. CARLSON, JR.                     DIRECTOR     March 24, 1995
          -----------------------------------------------
                       LeRoy T. Carlson, Jr.
                              /S/ MURRAY L. SWANSON                      DIRECTOR     March 24, 1995
          -----------------------------------------------
                         Murray L. Swanson
                            /S/ RUDOLPH E. HORNACEK                      DIRECTOR     March 24, 1995
          -----------------------------------------------
                        Rudolph E. Hornacek
                                /S/ JAMES BARR III                       DIRECTOR     March 24, 1995
          -----------------------------------------------
                           James Barr III
                              /S/ LESTER O. JOHNSON                      DIRECTOR     March 24, 1995
          -----------------------------------------------
                         Lester O. Johnson
                            /S/ DONALD C. NEBERGALL                      DIRECTOR     March 24, 1995
          -----------------------------------------------
                        Donald C. Nebergall
                              /S/ HERBERT S. WANDER                      DIRECTOR     March 24, 1995
          -----------------------------------------------
                         Herbert S. Wander
                            /S/ WALTER C.D. CARLSON                      DIRECTOR     March 24, 1995
          -----------------------------------------------
                        Walter C.D. Carlson
                               /S/ DONALD R. BROWN                       DIRECTOR     March 24, 1995
          -----------------------------------------------
                          Donald R. Brown
                              /S/ ROBERT J. COLLINS                      DIRECTOR     March 24, 1995
          -----------------------------------------------
                         Robert J. Collins


--------------------------------------------------------------------------------
                               INDEX TO EXHIBITS
--------------------------------------------------------------------------------



  EXHIBIT
    NO.                                                    DESCRIPTION OF DOCUMENT
------------  ------------------------------------------------------------------------------------------------------------------
           
   3.1        Articles  of Incorporation, as amended, are hereby incorporated by reference to an exhibit to the Company's Report
              on Form 8-A/A-2 dated December 20, 1994.

   3.2        By-laws, as amended, are hereby incorporated  by reference to an exhibit to  the Company's Report on Form  8-A/A-2
              dated December 20, 1994.

   4.1        Articles  of Incorporation, as amended, are hereby incorporated by reference to an exhibit to the Company's Report
              on Form 8-A/A-2 dated December 20, 1994.

   4.2        By-laws, as amended, are hereby incorporated  by reference to an exhibit to  the Company's Report on Form  8-A/A-2
              dated December 20, 1994.

   4.3        The Indenture and Supplemental Indentures for the Company's Series A, B, C, D, E and F Subordinated Debentures are
              not  being filed as exhibits because  the total authorized subordinated debentures do  not exceed 10% of the total
              assets of  the Company  and  its Subsidiaries.  The  Company agrees  to  furnish a  copy  of such  Indentures  and
              Supplemental Indentures if so requested by the Commission.

   4.4        The  Indenture between the Company and Harris Trust and Savings Bank, Trustee, dated February 1, 1991, under which
              the Company's Medium-Term Notes are issuable, is hereby incorporated by reference to the Company's Current  Report
              on Form 8-K filed on February 19, 1991.

   9.1(a)     Voting  Trust  Agreement, dated  as  of June  30,  1989, is  hereby  incorporated by  reference  to an  exhibit to
              Post-Effective Amendment No. 3 to the Company's Registration Statement on Form S-1, No. 33-12943.

   9.1(b)     Amendment dated as of May 9, 1991 to the Voting Trust Agreement dated as of June 30, 1989, is hereby  incorporated
              by reference to Exhibit 9.2 to the Company's Annual Report on Form 10-K for the year ended December 31, 1991.

   9.1(c)     Amendment  dated as of November 20, 1992, to the Voting Trust  Agreement dated as of June 30, 1989, as amended, is
              hereby incorporated by reference to Exhibit 9.1(c) to the Company's Annual Report on Form 10-K for the year  ended
              December 31, 1992.

  10.1        Salary Continuation Agreement for LeRoy T. Carlson dated May 20, 1977, as amended May 22, 1981 and May 25, 1984 is
              hereby incorporated by reference to the Company's Registration Statement on Form S-2, No. 2-92307.

  10.2(a)     Supplemental  Benefit Agreement for LeRoy  T. Carlson dated March  21, 1980, as amended  March 20, 1981, is hereby
              incorporated by reference to an exhibit to the Company's Registration Statement on Form S-7, No. 2-74615.

  10.2(b)     Memorandum of Amendment to  Supplemental Benefit Agreement  dated as of  May 28, 1991,  is hereby incorporated  by
              reference to Exhibit 10.2(b) to the Company's Annual Report on Form 10-K for the year ended December 31, 1991.

  10.3        Stock Option Agreement, dated February 25, 1987, between the Company and Murray L. Swanson, is hereby incorporated
              by reference to an exhibit to the Company's Annual Report on Form 10-K for the year ended December 31, 1988.

  10.4        Stock  Appreciation Rights  Award and  Non-Qualified Stock  Option Agreement,  dated March  14, 1988,  between the
              Company and LeRoy  T. Carlson, Jr.,  is hereby incorporated  by reference to  an exhibit to  the Company's  Annual
              Report on Form 10-K for the year ended December 31, 1988.




  EXHIBIT
    NO.                                                    DESCRIPTION OF DOCUMENT
------------  ------------------------------------------------------------------------------------------------------------------
           
  10.5        Stock  Option and Stock Appreciation Rights  Award Agreement dated January 15,  1990 between the Company and James
              Barr III, is hereby incorporated by reference to Exhibit 10.13 to the Company's Annual Report on Form 10-K for the
              year ended December 31, 1991.

  10.6(a)     1988 Stock Option  and Stock  Appreciation Rights  Plan of the  Company, is  hereby incorporated  by reference  to
              Exhibit A to the Company's definitive Notice of Annual Meeting and Proxy Statement dated March 31, 1988.

  10.6(b)     Amendment  #1 to 1988 Stock  Option and Stock Appreciation  Rights Plan of the  Company, is hereby incorporated by
              reference to Exhibit 10.7(b) to the Company's Annual Report on Form 10-K for the year ended December 31, 1993.

  10.6(c)     Amendment #2 to 1988 Stock  Option and Stock Appreciation  Rights Plan of the  Company, is hereby incorporated  by
              reference to Exhibit 10.7(c) to the Company's Annual Report on Form 10-K for the year ended December 31, 1993.

  10.7        1985 Incentive Stock Option Plan of the Company, is hereby incorporated by reference to Exhibit A to the Company's
              definitive Notice of Annual Meeting and Proxy Statement dated April 24, 1986.

  10.8(a)     Telephone and Data Systems, Inc. 1994 Long-Term Incentive Plan is hereby incorporated by reference to Exhibit 99.1
              to the Company's Registration Statement on Form S-8 (Registration No. 33-57257).

  10.8(b)     Form  of 1994 Long-Term Stock Option Agreement (Transferable  Form) is hereby incorporated by reference to Exhibit
              99.2 to the Company's Registration Statement on Form S-8 (Registration No. 33-57257).

  10.8(c)     Form of  1994 Long-Term  Stock Option  Agreement (Nontransferable  Form) is  hereby incorporated  by reference  to
              Exhibit 99.3 to the Company's Registration Statement on Form S-8 (Registration No. 33-57257).

  10.8(d)     Form of 1995 Performance Stock Option Agreement (Transferable Form) is hereby incorporated by reference to Exhibit
              99.4 to the Company Registration statement on Form S-8 (Registration No. 33-57257).

  10.8(c)     Form  of 1995  Performance Stock Option  Agreement (Nontransferable Form)  is hereby incorporated  by reference to
              Exhibit 99.5 to the Company's Registration Statement on Form S-8 (Registration No. 33-57257).

  10.9        Supplemental Executive Retirement Plan of the Company.

  11          Statement regarding computation of per share earnings.

  12          Statements regarding computation of ratios.

  13          Incorporated portions of 1994 Annual Report to Security Holders.

  21          List of Subsidiaries of the Company.

  23.1        Consent of independent public accountants.

  23.2        Consent of independent accountants.

  27          Financial Data Schedules

  99          Incorporated portions of items as expected to be included in the 1995 Proxy Statement.