EXHIBIT 23
 
         REPORT AND CONSENT OF INDEPENDENT CERTIFIED PUBLIC ACCOUNTANTS
 
To the Shareholders and Board of Directors of
  PFIZER INC.:
 
    Under  date of  February 22, 1996,  we reported on  the consolidated balance
sheet of Pfizer Inc. and subsidiary companies as of December 31, 1995, 1994  and
1993 and the related consolidated statements of income, shareholders' equity and
cash  flows for the years then ended, as  contained in the 1995 Annual Report to
Shareholders. These consolidated financial statements and our report thereon are
incorporated by reference in this Annual Report on Form 10-K for the year  1995.
The  audits  referred to  in our  report  dated February  22, 1996  included the
related financial statement schedule as of December 31, 1995, 1994 and 1993  and
for   the  years   then  ended.  This   financial  statement   schedule  is  the
responsibility of the Company's management. Our responsibility is to express  an
opinion  on  this  financial statement  schedule  based  on our  audits.  In our
opinion, such financial statement schedule,  when considered in relation to  the
basic  consolidated financial statements  taken as a  whole, presents fairly, in
all material respects, the information set forth therein.
 
    We consent to  the use of  our reports included  and incorporated herein  by
reference.
 
    We  also consent  to the  incorporation by reference  of our  reports in the
Prospectus dated December 27, 1972, as supplemented February 6, 1973, of  Pfizer
Inc., filed under the Securities Act of 1933 on Registration Statement Form S-16
dated  October 27, 1972 (File No. 2-46157),  as amended, in the Prospectus dated
June 14, 1979, of Pfizer Inc., in the Registration Statement on Form S-16  dated
April  26, 1979 (File No. 2-64610), as amended, in the Registration Statement on
Form S-15  dated  December 13,  1982  (File No.  2-80884),  as amended,  in  the
Registration Statement on Form S-8 dated October 27, 1983 (File No. 2-87473), as
amended,  in the Registration Statement  on Form S-8 dated  March 22, 1990 (File
No. 33-34139), in the Registration Statement on Form S-8 dated January 24,  1991
(File  No. 33-38708), in the  Registration Statement on Form  S-3 dated June 26,
1991 (File No. 33-41367), as amended, in the Registration Statement on Form  S-8
dated  November 18, 1991  (File No. 33-44053), in  the Registration Statement on
Form S-3 dated May 27, 1993  (File No. 33-49629), in the Registration  Statement
on  Form  S-8  dated May  27,  1993  (File No.  33-49631),  in  the Registration
Statement on  Form  S-8  dated  May  19,  1994,  (File  No.  33-53713),  in  the
Registration Statement on Form S-8 dated October 5, 1994 (File No. 33-55771), in
the  Registration  Statement  on Form  S-3  dated  November 14,  1994  (File No.
33-56435), in the  Registration Statement on  Form S-8 dated  December 20,  1994
(File  No.  33-56979),  and in  the  Registration  Statement on  Form  S-4 dated
February 14, 1995 (File No. 33-57709).
 
                                                 /s/ KPMG Peat Marwick LLP
                                          --------------------------------------
                                                   KPMG Peat Marwick LLP
New York, New York
March 28, 1996