EXHIBIT 10.1

                           INCENTIVE STOCK OPTION PLAN
                                       OF
                                 PRINTWARE, INC.


     1.   PURPOSE.  The purpose of this Incentive Stock Option Plan (the "Plan")
is to encourage key employees of Printware, Inc. (the "Company") to acquire a
proprietary interest in the Company, thereby creating an additional incentive to
such employees to promote the Company's best interests and to continue in its
employ, and further to provide an additional inducement for the acquisition of
the services of persons expected to become key employees and to implement the
growth and development of the Company.  This Plan will be effected through the
granting of stock options as herein provided, which options are intended to
qualify as "incentive stock options" within the provisions of Section 422A of
the Internal Revenue Code of 1954 and any amendments thereto, and all provisions
of this Plan and any options granted hereunder shall be interpreted so as to
qualify thereunder.

     2.   ADMINISTRATION.

          a.   This Plan shall be administered by the Stock Option Committee
(the "Committee") of the Board of Directors of the Company (the "Board").  The
Committee shall be comprised of the entire Board or, if the Board so determines,
of three or more members of the Board who shall be "disinterested persons" as
defined in Rule 16b-3 of the General Rules and Regulations under the Securities
Exchange Act of 1934.

          b.   The Committee shall have full authority and discretion to
determine, consistent with the provisions of this Plan, the employees to be
granted options, the times at which options shall be granted, the option price
of the shares subject to each option (subject to Section 6), the number of
shares subject to each option (subject to Section 3), the period during which
each option becomes exercisable (subject to Section 7), and the terms to be set
forth in each option agreement.  The Committee shall also have full authority
and discretion to adopt and revise such rules and procedures as it shall deem
necessary for the administration of this Plan.

          c.   The Committee's interpretation and construction of any provisions
of this Plan or any option granted hereunder shall be final, conclusive and
binding on the Company, the optionee and all other persons.

     3.   ELIGIBILITY.  The Committee shall from time to time determine the key
employees of the Company who shall be granted options under this Plan.  No
option shall be granted to any officer or director of the Company who is not an
employee of the Company.  An employee who has been granted an option may be
granted an additional option or options under this Plan if the Committee shall
so determine, with the restriction that (i) no individual employee may receive
options aggregating more than 100,000 shares under this Plan, and (ii) no
individual employee may receive incentive stock options (under this Plan and all
incentive stock option plans of the





Company), in any calendar year, for shares having an aggregate Fair Market 
Value (determined as of the time the option is granted) in excess of 
$100,000, plus the amount of any unused limit carryover available for use in 
that calendar year, as determined pursuant to Section 422A(c) (4) of the 
Internal Revenue Code of 1954, as amended.  The granting of an option under 
this Plan shall not affect any outstanding stock option previously granted to 
an optionee under this Plan or any other plan of the Company, except that no 
option under this Plan shall be exercisable while there is outstanding 
(within the meaning of Section 422A(c)(7) of the Internal Revenue Code of 
1954, as amended) any incentive stock option, under this Plan or any other 
plan of the Company, which was granted to the optionee before the granting of 
such option.

     4.   SHARES OF STOCK SUBJECT TO THIS PLAN.  The number of shares which may
be issued pursuant to the options granted by the Committee under this Plan shall
not exceed 500,000 shares of the common voting stock of the Company (the "Common
Stock"), subject to adjustment as provided herein.  Such shares may be
authorized and unissued shares or shares previously acquired or to be acquired
by the Company and held in treasury.  Any shares subject to an option which
expires for any reason or is terminated unexercised as to such shares may again
be subject to an option under this Plan.

     5.   ISSUANCE AND TERMS OF OPTION AGREEMENTS.  Each key employee to whom an
option is granted under this Plan shall be entitled to receive an appropriate
Option Agreement, executed in the Company's name and also by the employee,
evidencing his option and referring to the terms and conditions of this Plan.

     6.   OPTION PRICE.

          a.   Each Option Agreement shall state the number of shares to which
it pertains and shall state the option price, which shall not be less than 100%
of the Fair Market Value of the Common Stock on the date the option is granted. 
If the employee, at the time the option is granted, owns more than 10% of the
total combined voting power of all classes of stock of the Company, the option
price shall not be less than 110% of the Fair Market Value of the Common Stock
on the date the option is granted.  "Fair Market Value," as used in this Plan,
shall mean the value of the Common Stock on a pertinent date as determined by
the Committee, using such valuation methods as it, in its sole discretion, shall
deem appropriate.

          b.   Upon the exercise of the option, the option price shall be
payable either (i) in United States dollars, in cash or by check, or (ii) if the
Board of Directors, in its sole discretion, shall so authorize, in shares of the
Common Stock of the Company then owned by the employee.  Shares of Common Stock
delivered in payment of the option price shall be valued at their Fair Market
Value on the date of such delivery.

          c.   The proceeds of the sale of the Common Stock subject to option
shall be added to the general funds of the Company and used for its corporate
purposes.


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     7.   TERMS AND EXERCISE OF OPTIONS.  Each option granted under this Plan
shall be exercisable during the periods and for the number of shares as shall be
provided in the Option Agreement evidencing the option granted by the Committee
and the terms thereof.  However, no option shall be exercisable after the
expiration of ten years from the date of grant.

     8.   WITHHOLDING TAXES.  The Company shall have the right to require the
payment (through withholding from the optionee's salary or otherwise) of any
federal, state, or local taxes required by law to be withheld with respect to
the issuance of shares upon the exercise of an option or with respect to any
disposition of such shares by the optionee.

     9.   REQUIREMENTS OF LAW.  The granting of options and the issuance of
shares of Common Stock upon the exercise of an option shall be subject to all
applicable laws, rules, and regulations, and shares shall not be issued except
upon approval of proper government agencies or stock exchanges as may be
required.  The exercise of any option will be contingent upon receipt from the
optionee (or the purchaser acting under Section 11(b)) of a representation in
writing that at the time of such exercise it is then his intention to acquire
the shares being purchased for investment and not for resale or other
distribution thereof to the public.

     10.  NONTRANSFERABILITY.  All options granted under this Plan shall be
nontransferable by the optionee, otherwise than by will or the laws of descent
and distribution, and shall be exercisable during his lifetime, only by him.

     11.  TERMINATION OF EMPLOYMENT; DEATH OF OPTIONEE.

          a.   If an optionee shall cease to be employed by the Company as a
result of retirement for age or disability, he may, but only within a period of
ninety days beginning the day following the date of such termination of
employment, exercise his option, to the extent he was entitled to exercise it at
the date of such termination.  Termination for any other reason (other than
death) shall result in cancellation of the option as of the date of such
termination.

          b.   In the event of the death of an optionee while in the employ of
the Company, the option theretofore granted to him shall be exercisable only by
the proper beneficiary within a period of one year after the date of death and
then only if and to the extent the optionee was entitled to exercise it at the
date of his death.

          c.   Notwithstanding paragraphs (a) and (b) of this Section 11, no
option shall be exercisable by the optionee or any beneficiary after the
expiration of the term of the option.

     12.  ADJUSTMENTS.  In the event of any change in the outstanding shares of
Common Stock by reason of any stock dividend or split, recapitalization,
reclassification, merger, consolidation, combination or exchange of shares, or
other similar corporate change, then if the Board shall determine, in its sole
discretion, that such change necessarily or equitably requires an adjustment in
the number of shares subject to each outstanding option and the option prices or
in


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the maximum number of shares subject to this Plan, such adjustments shall be 
made by the Board and shall be conclusive and binding for all purposes of 
this Plan.  No adjustment shall be made in connection with the issuance by 
the Company of any warrants, rights, or options to acquire additional shares 
of Common Stock or of securities convertible into Common Stock.

     13.  MERGER, CONSOLIDATION, REORGANIZATION, LIQUIDATION, ETC.  If the
Company shall become a party to any corporate merger, consolidation, major
acquisition of property for stock, reorganization, or liquidation, the Board
shall have power to make any arrangement it deems advisable with respect to
outstanding options, which shall be binding for all purposes of this Plan,
including, but not limited to, the substitution of new options for any options
then outstanding, the assumption of any such options, and the termination of
such options.

     14.  CLAIM TO STOCK OPTION, OWNERSHIP OR EMPLOYMENT RIGHTS.  No employee or
other person shall have any claim or right to be granted options under this
Plan.  No optionee, prior to issuance of the stock, shall be entitled to voting
rights, dividends, or other rights of shareholders except as otherwise provided
in this Plan.  Neither this Plan nor any action taken hereunder shall be
construed as giving any employee any right to be retained in the employ of the
Company.

     15.  EXPENSES OF PLAN.  The expenses of administering this Plan shall be
borne by the Company.

     16.  RELIANCE ON REPORTS.  Each member of the Board shall be fully
justified in relying or acting in good faith upon any report made by the
independent public accountants of the Company and upon any other information
furnished in connection with this Plan by any person or persons other than
himself.  In no event shall any person who is or shall have been a member of the
Board be liable for any determination made or other action taken, or any
omission to act, in reliance upon any such report or information, or for any
action taken, including the furnishing of information, or failure to act, if in
good faith.

     17.  INDEMNIFICATION.  Each person who is or shall have been a member of
the Board shall be indemnified and held harmless by the Company against and from
any loss, cost, liability, or expense that may be imposed upon or reasonably
incurred by him in connection with or resulting from any claim, action, suit, or
proceeding to which he may be a party or in which he may be involved by reason
of any action taken or failure to act under this Plan and against and from any
and all amounts paid by him in settlement thereof, with the Company's approval,
or paid by him in satisfaction of judgment in any such action, suit, or
proceeding against him, provided he shall give the Company an opportunity, at
its own expense, to handle and defend the same before he undertakes to handle
and defend it on his own behalf.  The foregoing right of indemnification shall
not be exclusive of any other rights of indemnification to which such person may
be entitled under the Company's articles of incorporation or bylaws, as a matter
of law, or otherwise, or any power that the Company may have to indemnify him or
hold him harmless.


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     18.  AMENDMENT AND TERMINATION.  No options may be granted under this 
Plan after June 3, 1995, or earlier termination of this Plan as hereinafter 
provided. The Board may terminate this Plan or modify or amend this Plan in 
such respect as it shall deem advisable, provided, however, that the Board 
may not, without further approval within twelve months by the Company's 
shareholders, (i) increase the aggregate number of shares of Common Stock as 
to which options may be granted under this Plan except as provided in Section 
12, (ii) change the class of employees eligible to receive options, (iii) 
change the provisions of this Plan regarding the option price, (iv) extend 
the period during which options may be granted, or (v) extend the maximum 
period of ten years after the date of grant during which options may be 
exercised.  No termination or amendment of this Plan may, without the consent 
of an employee to whom an option shall theretofore have been granted, 
adversely affect the rights of such employee under such option.  Further, 
this Plan may not, without the approval of the Company's shareholders, be 
amended in any manner that will cause options issued under it to fail to meet 
the requirements of incentive stock options as defined in Section 422A of the 
Internal Revenue Code of 1954 or any amendments thereto.

     19.  GENDER.  Any masculine terminology used in this Plan shall also
include the feminine gender.

     20.  EFFECTIVE DATE.  The effective date of this Plan is June 3, 1985, the
date of its adoption by the Board; provided, however, that it and any and all
options granted hereunder shall be and become null and void if the shareholders
of the Company shall fail to approve this Plan within twelve months from the
date of its adoption.


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