EXHIBIT 23.1
 
                   CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS
 
The Board of Directors and Stockholders
Guess ?, Inc.:
 
    The  audits  referred to  in our  report  dated March  1, 1996  included the
related financial statement  schedule as of  and for  each of the  years in  the
three-year  period  ended  December  31,  1995,  included  in  the  registration
statement. This  financial  statement  schedule is  the  responsibility  of  the
Company's  management.  Our  responsibility is  to  express an  opinion  on this
financial statement schedule based on our audits. In our opinion, such financial
statement schedule,  when  considered  in relation  to  the  basic  consolidated
financial  statements taken as a whole, presents fairly in all material respects
the information set forth therein.
 
   
    We consent to the use of our reports included herein and to the reference to
our firm  under the  headings "Selected  Financial Data"  and "Experts"  in  the
prospectus.
    
 
                                          KPMG PEAT MARWICK LLP
 
   
Los Angeles, California
July 2, 1996