CONSENT OF SALOMON BROTHERS INC

     We hereby consent to the use of our name and to the description of our 
opinion letters dated November 10, 1995 and July 11, 1996 under the caption 
"THE MERGERS -- Opinions of Financial Advisors" in, and to the inclusion of 
our opinion letter dated July 11, 1996, as Annex N to, the Joint Proxy 
Statement/Prospectus of WPL Holdings, Inc., IES Industries Inc. and 
Interstate Power Company, which Joint Proxy Statement/Prospectus is part of 
the Registration Statement on Form S-4 of WPL Holdings, Inc. By giving such 
consent we do not thereby admit that we are experts with respect to any part 
of such Registration Statement within the meaning of the term "expert" as 
used in, or that we come within the category of persons whose consent is 
required under, the Securities Act of 1933 or the rules and regulations of 
the Securities and Exchange Commission promulgated thereunder.


                                          SALOMON BROTHERS INC

                                          By: /s/ Salomon Brothers Inc
                                              ---------------------------


New York, New York
July 11, 1996