<ARTICLE> 5 <CIK> 0001004989 <NAME> PIA MERCHANDISING <MULTIPLIER> 1,000 <PERIOD-TYPE> 3-MOS <FISCAL-YEAR-END> DEC-31-1995 <PERIOD-START> APR-01-1996 <PERIOD-END> JUN-30-1996 <CASH> 20,463 <SECURITIES> 0 <RECEIVABLES> 15,417 <ALLOWANCES> 451 <INVENTORY> 0 <CURRENT-ASSETS> 37,425 <PP&E> 3,958 <DEPRECIATION> 1,951 <TOTAL-ASSETS> 39,886 <CURRENT-LIABILITIES> 5,886 <BONDS> 0 <PREFERRED-MANDATORY> 0 <PREFERRED> 0 <COMMON> 58 <OTHER-SE> 33,642 <TOTAL-LIABILITY-AND-EQUITY> 39,886 <SALES> 0 <TOTAL-REVENUES> 26,855 <CGS> 0 <TOTAL-COSTS> 21,845 <OTHER-EXPENSES> 4,876 <LOSS-PROVISION> 96 <INTEREST-EXPENSE> (286) <INCOME-PRETAX> 324 <INCOME-TAX> 118 <INCOME-CONTINUING> 206 <DISCONTINUED> 0 <EXTRAORDINARY> 0 <CHANGES> 0 <NET-INCOME> 206 <EPS-PRIMARY> 0.03 <EPS-DILUTED> 0.03