[Blue Sky Letter - Charles Webb & Company Letterhead] To Members and Friends of The Market Building and Saving Company: Charles Webb & Company, a member of the National Association of Securities Dealers ("NASD"), is assisting The Market Building and Saving Company (the "Association") in its conversion from a mutual savings and loan association to a permanent capital stock savings and loan association and the concurrent offering of shares of common stock by its holding company, Market Financial Corporation ("MFC"). At the request of MFC, we are enclosing materials explaining this process and your options, including an opportunity to invest in shares of MFC's common stock being offered to customers and the community through ____________ 1996. Please read the enclosed offering materials carefully. MFC has asked us to forward these documents to you in view of certain requirements of the securities laws of your state. If you have any questions, please stop by the Conversion Information Center at 7522 Hamilton Avenue in Mt. Healthy between x:00 a.m. and x:00 p.m., Monday through Friday, or call the Conversion Information Center at (513) xxx-xxxx. Very truly yours, Charles Webb & Company THE COMMON SHARES BEING OFFERED ARE NOT SAVINGS ACCOUNTS OR DEPOSITS AND ARE NOT INSURED BY THE FEDERAL DEPOSIT INSURANCE CORPORATION, THE BANK INSURANCE FUND, THE SAVINGS ASSOCIATION INSURANCE FUND OR ANY OTHER GOVERNMENT AGENCY. THIS IS NOT AN OFFER TO SELL OR A SOLICITATION OF AN OFFER TO BUY ANY SECURITIES. THE OFFER IS MADE ONLY BY THE PROSPECTUS. (RECEIPT OF ORDER LETTER - MARKET FINANCIAL CORPORATION LETTERHEAD) DATE NAME ADDRESS TAX I.D. NUMBER XXX-XX-XXX CITY, STATE, ZIP RECEIPT OF ORDER This letter is to acknowledge receipt of your order to purchase stock offered by Market Financial Corporation ("MFC"). Please check the following information carefully to ensure that we have entered your order correctly. Each order is assigned a prioritized category described below. Acceptance of your order will be subject to the allocation provisions of the Plan of Conversion, as well as other conditions and limitations described in the Prospectus. Our records indicate the following: Number of Shares Ordered: _________ Purchase Price Per Share: $10.00 Total Order Amount: $_______ Date Order Received: / / / Category Assigned: CATEGORY DESCRIPTION 1. ELIGIBLE ACCOUNT HOLDERS AS OF DECEMBER 31, 1994 2. MARKET FINANCIAL CORPORATION EMPLOYEE STOCK OWNERSHIP PLAN (ESOP) 3. SUPPLEMENTAL ELIGIBLE ACCOUNT HOLDERS AS OF _____________, 1996 4. OTHER MEMBERS AS OF _________, 1996 ("VOTING RECORD DATE") 5. MEMBER RESIDENTS OF HAMILTON COUNTY, OHIO 6. GENERAL PUBLIC If this information does not agree with your records or if you have any questions, please call our Conversion Information Center at (513) _________. Thank you for your order. Sincerely, John T. Larimer President [Dear Friend Letter -Market Building Letterhead] Dear Friend: We are pleased to announce that The Market Building and Saving Company (the "Association") is converting from a mutual savings and loan association to a stock savings and loan association (the "Conversion"). In connection with the Conversion, Market Financial Corporation ("MFC"), the newly-formed holding company for the Association, is offering common shares in a subscription offering and community offering. The sale of common shares in connection with the Conversion will enable the Association to raise additional capital to support and enhance its current operations. Because we believe you may be interested in learning more about the merits of MFC's common shares as an investment, we are sending you the following materials which describe the offering. PROSPECTUS: This document provides detailed information about the Association's operations and the proposed offering of MFC common shares. QUESTIONS AND ANSWERS: Key questions and answers about the stock offering are found in this pamphlet. STOCK ORDER FORM: This form is used to purchase stock by returning it with your payment in the enclosed business reply envelope. The deadline for ordering stock is 4:30 p.m., XXXX xx, 1996. CERTIFICATION FORM: This form must be completed and returned with the stock order form in the enclosed business reply envelope if you wish to purchase stock. As a friend of the Association, you will have a right to buy common shares directly from MFC without paying a commission or fee. If you have additional questions regarding the Conversion and offering, please call us at (513) xxx xxxx, or stop by the Conversion Information Center at 7522 Hamilton Avenue in Mount Healthy, Ohio, Monday through Friday from x:00 a.m. to x:00 p.m. We are pleased to offer you this opportunity to become a charter shareholder of MFC. Sincerely, John T. Larimer President THE COMMON SHARES BEING OFFERED ARE NOT SAVINGS ACCOUNTS OR DEPOSITS AND ARE NOT INSURED BY THE FEDERAL DEPOSIT INSURANCE CORPORATION, THE BANK INSURANCE FUND, THE SAVINGS ASSOCIATION INSURANCE FUND OR ANY OTHER GOVERNMENT AGENCY. THIS LETTER IS NOT AN OFFER TO SELL NOR A SOLICITATION OF AN OFFER TO BUY ANY SECURITIES. THE OFFER IS MADE ONLY BY THE PROSPECTUS. [Dear Member Letter, Market Building Letterhead] _____________, 1996 Dear Member: We are pleased to announce that The Market Building and Saving Company (the "Association") is converting from a mutual savings and loan association to a stock savings and loan association (the "Conversion"). In connection with the Conversion, Market Financial Corporation ("MFC"), the newly-formed holding company for the Association, is offering common shares in a subscription offering and community offering to our Employee Stock Ownership Plan, certain depositors, and members of the general public pursuant to a Plan of Conversion. The Board of Directors of the Association feels that the Conversion will offer a number of advantages, such as an opportunity for the Association's depositors and customers to become shareholders of MFC. In connection with the Conversion, please remember: - Your accounts at the Association will continue to be insured up to the maximum legal limit by the Federal Deposit Insurance Corporation ("FDIC"). - There will be no change in the balance, interest rate, or maturity of any deposit accounts at the Association because of the Conversion. - Members have a right, but not an obligation, to buy MFC common shares before they are offered to the public. - Like all stock, the common shares issued in this offering will not be insured by the FDIC. Enclosed are materials describing the offering of MFC common shares. We urge you to read these materials carefully. If you are interested in purchasing common shares of MFC, you must submit your Stock Order Form, Certification Form, and payment prior to 4:30 p.m. on XXXX xx, 1996. If you have additional questions regarding the stock offering, please call us at (513) xxx-xxxx, or stop by the Conversion Information Center located at 7522 Hamilton Avenue, Mt. Healthy, Ohio 45231, Monday through Friday from x:00 a.m. to x:00 p.m. Sincerely, John T. Larimer President THE COMMON SHARES BEING OFFERED IN THIS OFFERING ARE NOT SAVINGS ACCOUNTS OR DEPOSITS AND ARE NOT INSURED BY THE FEDERAL DEPOSIT INSURANCE AGENCY, THE BANK INSURANCE FUND OR THE SAVINGS ASSOCIATION INSURANCE FUND OR ANY OTHER GOVERNMENT AGENCY. THIS LETTER IS NOT AN OFFER TO SELL OR A SOLICITATION OF AN OFFER TO BUY ANY SECURITIES. THE OFFER WILL BE MADE ONLY BY THE PROSPECTUS. [Dear Member "Dark Blue Sky" & Foreign Accounts - On (Bank Name) Letterhead] _______________, 1996 Dear Member: We are pleased to announce that The Market Building and Saving Company (the "Association") is converting from a mutual savings and loan association to a stock savings and loan association (the "Conversion"). In connection with the Conversion, Market Financial Corporation ("MFC"), the newly-formed holding company for the Association, is offering common shares in a subscription offering and community offering. Unfortunately, MFC is unable to either offer or sell its common shares to you because the small number of eligible subscribers in your jurisdiction makes registration or qualification of the common shares under the securities laws of your jurisdiction impractical, for reasons of cost or otherwise. Accordingly, this letter should not be considered an offer to sell or a solicitation of an offer to buy the common shares of MFC. However, as a member of the Association, you have the right to vote on the Plan of Conversion at the Special Meeting of Members to be held on XXXXX xx, 1996. Therefore, enclosed is a proxy card, a Proxy Statement (which includes the Notice of the Special Meeting), a Subscription and Community Offering Prospectus (which contains information incorporated into the Proxy Statement) and a return envelope for your proxy card. I invite you to attend the Special Meeting on XXXXX xx, 1996 However, if you are unable to attend, please complete the enclosed proxy card and return it in the enclosed envelope. Sincerely, John T. Larimer President (Prospective Investor Letter - Market Building letterhead) ________________, 1996 Dear Prospective Investor: We are pleased to announce that The Market Building and Saving Company (the "Association") is converting from a mutual savings and loan association to a stock savings and loan association (the "Conversion"). In connection with the Conversion, Market Financial Corporation ("MFC"), the newly-formed holding company for the Association, is offering common shares in a subscription offering and community offering. The sale of common shares in connection with the Conversion will enable the Association to raise additional capital to support and enhance its current operations. We have enclosed the following materials which will help you learn more about the merits of MFC's common shares as an investment. Please read and review the materials carefully. PROSPECTUS: This document provides detailed information about the Association's operations and the proposed stock offering. QUESTIONS AND ANSWERS: Key questions and answers about the stock offering are found in this pamphlet. STOCK ORDER FORM: This form is used to purchase stock by returning it with your payment in the enclosed business reply envelope. The deadline for ordering stock is 4:30 p.m., ____, 1996. CERTIFICATION FORM: This form must be completed and returned with the stock order form in the enclosed business reply envelope if you wish to purchase MFC common shares. We invite our depositors and local community members to become shareholders of MFC. Through this offering you have the opportunity to buy common shares directly from MFC, without paying a commission or fee. The board of directors and senior management of the Association fully support the offering. If you have additional questions regarding the Conversion and stock offering, please call us at (513) xxx-xxxx or stop-by the Conversion Information Center located at 7522 Hamilton Avenue, Mt. Healthy, Ohio 45231, Monday through Friday from x:00 a.m. to x:00 p.m. Sincerely, John T. Larimer President THE COMMON SHARES BEING OFFERED ARE NOT SAVINGS ACCOUNTS OR DEPOSITS AND ARE NOT INSURED BY THE FEDERAL DEPOSIT INSURANCE CORPORATION, THE BANK INSURANCE FUND, THE SAVINGS ASSOCIATION INSURANCE FUND OR ANY OTHER GOVERNMENT AGENCY. THIS LETTER IS NOT AN OFFER TO SELL NOR A SOLICITATION OF AN OFFER TO BUY ANY SECURITIES. THE OFFER IS MADE ONLY BY THE PROSPECTUS. [Oversubscription Letter- check, Market Financial Corporation Letterhead] ________________, 1996 Dear Subscriber: I want to thank you for your interest in the common shares of Market Financial Corporation ("MFC"). We are extremely proud of the overwhelming support we received from our members and the community as we successfully completed the sale of common shares of MFC. Due to the oversubscription of MFC's common shares during the Subscription Offering, however, we regret we were unable to fill a portion of your order. Enclosed is a refund check for the unfilled portion of your order. The stock certificates representing the balance of your order will be sent to you directly from our transfer agent, (Name of Transfer Agent). If you continue to be interested in acquiring common shares of MFC, the following brokerage firms have indicated their intent to make a market in our stock. You may contact any of them for assistance. [List of Market Makers] Again, thank you for your interest. If you have any questions, please do not hesitate to contact me. Sincerely, John T. Larimer President [Closing Letter Market Financial Corporation Letterhead] _________________, 1996 Dear Subscriber, I want to thank you for your interest in the common shares of Market Financial Corporation ("MFC"). We are extremely proud of the overwhelming support we received from our members and the community as we successfully completed the sale of XXXXXX common shares of MFC. Enclosed please find a check for payment of the interest on the funds you used to purchase the MFC common shares. The stock certificate(s) representation your shares of MFC common stock are being mailed directly to you from our Transfer Agent, (Name of Transfer Agent). Again, thank you for your interest. If you have any questions, please do not hesitate to contact me. Sincerely, John T. Larimer President [Closing Letter, Market Financial Corporation Letterhead] XXXX xx, 1996 Dear Shareholder: It is my pleasure to welcome you as a shareholder of Market Financial Corporation ("MFC"), the newly-formed holding company for The Market Building and Saving Company (the "Association"). We are extremely proud of the overwhelming support we received from our members and the community as we successfully completed the sale of ______ common shares of MFC. Your new stock certificate is enclosed and should be kept in a safe place. Please take a moment to be sure that the name(s), number of shares, and mailing address are correct. We have selected (Name of Transfer Agent) to serve as our Transfer Agent and Registrar. If there is an error on your stock certificate, if your address changes, or if at any time you want to change the registration of your certificate, you should contact (Name of Transfer Agent) at the address listed below: [Transfer Agent] If the original stock certificate must be forwarded to the Transfer Agent to be reissued, the certificate should be sent registered mail. Lost or destroyed certificates can be replaced, but an indemnity bond will be required to replace the certificate. Please be advised that MFC will trade on the NASDAQ Small Cap Market under the symbol "XXXX". Should you be interested in purchasing additional shares or selling your shares of MFC, the following brokerage firms have indicated their intent to make a market in our stock. You may contact any of them for assistance. [List of Market Makers] If you purchased your shares with a check or cash, you will receive a check for payment of the interest earned on those funds in a separate mailing. On behalf of MFC and the Board of Directors and employees of the Association, we look forward to the opportunities now ahead of us and pledge our best efforts to make your investment a profitable one. Sincerely, John T. Larimer President PROXY GRAM We recently forwarded to you a proxy statement and letter informing you that the Board of Directors of The Market Building and Saving Company, had received conditional regulatory approval to convert to a stock association. YOUR VOTE on our plan to convert to a stock savings association HAS NOT BEEN RECEIVED. FAILURE TO VOTE HAS THE SAME EFFECT AS VOTING AGAINST THE CONVERSION. Your vote is important to us and therefore, we are requesting that you sign the enclosed proxy card and return it promptly in the enclosed postage-paid envelope. Voting for the Conversion does not obligate you to purchase stock or affect the terms or insurance on your accounts. The board of Directors unanimously recommends that you vote "FOR" the Conversion. THE MARKET BUILDING AND SAVING COMPANY John T. Larimer President - ---------------------------------------------------------------------------- If you mailed the proxy, please accept our thanks and disregard this request. For further information, call (513) XXX-XXXX. This notice is neither an offer to sell nor a solicitation of an offer to buy the common shares of Market Financial Corporation. The offer is made only by the Prospectus, dated ___________, 1996. The securities offered in the Conversion are not deposits or accounts and are not federally insured or guaranteed. STOCK GRAM We are pleased to announce that Market Financial Corporation ("Market"), the holding company of The Market Building and Savings Company (the "Association") is offering common shares in a subscription and community offering. The sale of common shares in connection with the conversion of the Association from mutual to stock form will enable the Association to raise additional capital to support and enhance its current operations. We previously mailed you a SUBSCRIPTION AND COMMUNITY OFFERING PROSPECTUS providing you detailed information about the Association's operations and the proposed offering of MFC common shares. We urge you to read these materials carefully. We invite our loyal depositors and community members to become shareholders of MFC. If you are interested in purchasing MFC common shares, you must submit your completed Stock Order Form, Certification Form, and payment prior to X:30 P.M., XXXX XX, 1996. If you have additional questions regarding the stock offering or need additional materials, please call the Conversion Information Center (513) xxx-xxxx or stop by our office at 7522 Hamilton Avenue, Mt. Healthy from 9:00 a.m. to 4:30 p.m., Monday through Friday. The common shares of MFC are not deposits or accounts and are not federally insured or guaranteed. This stockgram is neither an offer to sell nor a solicitation of an offer to buy the common shares of MFC. The offer is made only by the Prospectus, dated ___________, 1996. STOCK OFFERING AND ANSWERS MARKET FINANCIAL CORPORATION STOCK OFFERING QUESTIONS & ANSWERS FACTS ABOUT THE PLAN OF CONVERSION The Board of Directors of The Market Building and Saving Company (the "Association") unanimously adopted a Plan of Conversion to convert from an Ohio mutual savings and loan association to an Ohio capital stock savings and loan association (the "Conversion") and simultaneously become a wholly-owned subsidiary of Market Financial Corporation, an Ohio corporation formed by the Association to own all of the outstanding stock of MFC. This brochure is provided to answer some of the most frequently asked questions regarding the Conversion. Following the Conversion, the Association will continue to provide financial services to its depositors, borrowers and other customers and operate with its existing management and employees. The Conversion will not affect the terms, balances, interest rates or existing federal deposit insurance coverage or the terms or conditions of any loans to existing borrowers under their individual contract arrangements with the Association. For complete information regarding the Conversion, see the Prospectus of Market Financial Corporation, dated _________, 1996. Copies of the Prospectus may be obtained by calling the Conversion Information Center at (513) ___-____. WHY IS THE ASSOCIATION CONVERTING TO STOCK FORM? The stock form of ownership is used by most business corporations and an increasing number of savings institutions. Through the sale of the stock, the Association will raise additional capital enabling it to: - support and expand its current financial and other services. - allow customers and friends to purchase stock and share in MFC's and the Association's future. WILL THE CONVERSION AFFECT ANY OF MY DEPOSIT ACCOUNTS OR LOANS? No. The Conversion will have no effect on the balance or terms of any savings account or loan, and your deposits will continue to be federally insured by the Federal Deposit Insurance Corporation ("FDIC") to the maximum legal limit. The Conversion also will not affect the terms or conditions of any loans to existing borrowers or the rights and obligations of these borrowers under their individual contractual arrangements with the Association. WHO IS ELIGIBLE TO SUBSCRIBE FOR COMMON SHARES IN THE SUBSCRIPTION AND COMMUNITY OFFERINGS? The shares of MFC to be issued in the Conversion are being offered in the Subscription Offering in the following order of priority to: (1) Eligible Account Holders (account holders with a balance of $50 or more in an account as of December 31, 1994); (2) MFC's Employee Stock Ownership Plan; (3) Supplemental Eligible Account Holders (account holders with a balance of $50 or more in an account as of __________, 1996); and (4) Other Eligible Members (depositors as of __________. Shares not subscribed for in the Subscription Offering may be offered to certain members of the general public with preference given to natural persons who are residents of Hamilton County, Ohio. HOW MANY COMMON SHARES ARE BEING OFFERED AND AT WHAT PRICE? It is currently expected that between 858,500 and 1,161,500 common shares will be sold at a price of $10.00 per share. The appraised midpoint of the offering is 1,010,000 shares at $10.00 per share, or $10.1 million. All subscribers will subscribe for shares at the subscription price of $10.00 per share. HOW MANY COMMON SHARES MAY I SUBSCRIBE FOR IN THE CONVERSION? The minimum number of shares is 25. No person may purchase more than 2% of the common shares (currently 26,715 common shares), and no person, together with associates or persons acting in concert, may purchase more than 4% of the common shares (currently 53,429) common shares. HOW DO I SUBSCRIBE FOR SHARES? To subscribe for shares in the Subscription Offering, you must complete and mail or hand deliver the enclosed Stock Order Form along with your payment for the common shares. Your order must be received by the Association by 4:30 p.m., Mt. Healthy, Ohio time, on __________, 1996. HOW MAY I PAY FOR MY SHARES OF STOCK? You may pay for shares by check, cash or money order. Interest will be paid by the Association on these funds at the passbook rate, which is currently X.X% per annum, from the day the funds are received until the completion or termination of the Conversion. You may also authorize us to withdraw funds from your savings account or certificate of deposit at the Association for the amount of funds you specify for stock payment. You will not have access to these funds from the day we receive your order until the completion or termination of the Conversion. CAN I PURCHASE SHARES USING FUNDS IN MY ASSOCIATION IRA ACCOUNT? No. Federal regulations do not permit the purchase of conversion stock from your IRA account existing with the Association. To accommodate our depositors, however, we have made arrangements with an outside trustee to allow such purchases through a trustee to trustee transfer. Please call our Conversion Information Center for additional information. WILL THE FDIC INSURE THE SHARES OF MFC? No. The shares of MFC being offered are not savings accounts or savings deposits and are not insured by the FDIC or any other governmental agency. Like any other common stock, MFC's common shares will not be insured. WILL DIVIDENDS BE PAID ON THE STOCK? The declaration and payment of dividends will be subject to the discretion of the Board of Directors of MFC. HOW WILL THE STOCK BE TRADED? MFC has applied to have the common shares trade on the Nasdaq Small Cap Market under the symbol "XXXX." However, no assurances can be given that an active and liquid market will develop following the Conversion. ARE OFFICERS AND DIRECTORS OF THE ASSOCIATION PLANNING TO SUBSCRIBE FOR COMMON SHARES OF MFC? Yes! The Association's executive officers and directors currently intend to subscribe for approximately 118,300 common shares, or approximately 11.7% of the common shares offered at the midpoint of the offering range. MUST I PAY A COMMISSION? No. You will not be charged a commission or fee on the purchase of common shares in the Conversion. SHOULD I VOTE? Yes. Your "Yes" vote is very important! WHY DID I GET SEVERAL PROXY CARDS? If you have more than one account with the Association, you may receive more than one proxy card, depending on the ownership structure of your accounts. PLEASE VOTE, SIGN AND RETURN ALL PROXY CARDS! HOW MANY VOTES DO I HAVE? Your proxy card(s) show the number of votes you have. Every depositor entitled to vote may cast one vote for each $500, and a proportionate fractional vote of the withdrawal value of the account thereof, on deposit as of the record date. MAY I VOTE IN PERSON AT THE SPECIAL MEETING? Yes, but we would still like you to sign and mail your proxy today. If you then attend the Special Meeting in person and vote, your proxy will be revoked by your vote at the meeting. FOR ADDITIONAL INFORMATION YOU MAY CALL OUR STOCK INFORMATION CENTER (513) XXX-XXXX, between X:00 a.m. and X:30 p.m. Monday through Friday. THE SHARES OF COMMON STOCK OFFERED IN THE CONVERSION ARE NOT SAVINGS ACCOUNTS OR DEPOSITS AND ARE NOT INSURED BY THE FEDERAL DEPOSIT INSURANCE CORPORATION, THE BANK INSURANCE FUND, THE SAVINGS ASSOCIATION INSURANCE FUND OR ANY OTHER GOVERNMENT AGENCY. THIS IS NOT AN OFFER TO SELL OR A SOLICITATION OF AN OFFER TO BUY STOCK. THE OFFER WILL BE MADE ONLY BY THE PROSPECTUS.