CONSENT OF SALOMON BROTHERS INC

     We hereby consent to the use of our name and to the description of our 
opinion letters dated November 10, 1995, July 11, 1996 and August 19, 1996 
under the captions "THE MERGERS -- Opinions of Financial Advisors" and 
"RECENT DEVELOPMENTS -- Opinions of Financial Advisors" in, and to the 
inclusion of our opinion letters dated July 11, 1996 and August 19, 1996, as 
Annexes N and IV to, the Joint Proxy Statement/Prospectus and the Supplement 
to Joint Proxy Statement/Prospectus, respectively, of WPL Holdings, Inc., IES 
Industries Inc. and Interstate Power Company, which Joint Proxy 
Statement/Prospectus and Supplement to Joint Proxy Statement/Prospectus are 
part of the Registration Statement on Form S-4 of WPL Holdings, Inc. By 
giving such consent we do not thereby admit that we are experts with respect 
to any part of such Registration Statement within the meaning of the term 
"expert" as used in, or that we come within the category of persons whose 
consent is required under, the Securities Act of 1933 or the rules and 
regulations of the Securities and Exchange Commission promulgated thereunder.

                                          SALOMON BROTHERS INC

                                          By: /s/ Salomon Brothers Inc
                                              ---------------------------


New York, New York
August 19, 1996