EXHIBIT 23(1)
 
                   CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS
 
    As independent public accountants, we hereby consent to the incorporation by
reference in this registration statement on Form S-3 of our reports dated
February 6, 1996 included in or incorporated by reference in Promus Hotel
Corporation's Form 10-K for the year ended December 31, 1995 and to all
references to our Firm included in this Registration Statement.
 
                                          Arthur Andersen LLP
 
October 10, 1996.