Exhibit No. 99.1



FOR IMMEDIATE RELEASE                                        DOUGLAS L. LOWELL  
                                                             Corporate Relations



               TRIMARK ANNOUNCES COMMITMENT FOR $75 MILLION CREDIT
                                    FACILITY

                     CHASE BANK LINE FUELS COMPANY STRATEGY

     October 9, 1996, Los Angeles. . . Trimark Holdings, Inc. (TMRK -
NASDAQ/NNM) announced today that it has entered into a commitment with The Chase
Manhattan Bank to agent and arrange a $75 million syndicated revolving credit
agreement.  This credit facility will replace and triple Trimark's existing $25
million revolving credit facility.

     The Company anticipates that these funds will be used to expand theatrical
operations, to increase acquisitions and productions by Trimark Pictures,
support distribution by Vidmark Entertainment and for general corporate
purposes.  Trimark anticipates closing the new credit facility prior to year-
end.  Consummation of the facility is subject to customary closing conditions,
including satisfactory syndication arrangements.

     "Trimark's strategy for the next century is to become a leading independent
theatrical distribution company," stated Chairman Mark Amin.  "The Company has
undergone reorganization in the past year which has resulted in an acceleration
of our production and acquisition of theatrical product.  We have been
approached by other lenders to manage our credit facility to achieve these
goals.  We are grateful to our current lenders for their effort and support. 
However, after meeting with John Miller and his organization, their 

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expertise and in-depth knowledge of our business proved a critical factor in our
decision.  We are pleased that a bank with the reputation of Chase understands
our objectives and will assist us in reaching them."

     "We are delighted to embark on this new relationship with Trimark
Pictures," said John Miller, Managing Director of the Entertainment Industries
Group.  "The management of Trimark led by founder and Chairman Mark Amin, and
supported by their strong financial team under Chief Financial Officer Jim
Keegan reinforces our belief that the Company is poised for growth.  We at Chase
look forward to being part of Trimark's exciting future."

     Trimark Pictures is scheduled to begin release of its largest slate of
theatrical films beginning in January 1997.  MEET WALLY SPARKS, starring
legendary comedian Rodney Dangerfield, will be released in January.  Following
this initial release is scheduled SPRUNG, a romantic comedy, directed by and
starring Rusty Cundieff ("Tales from the Hood"), and produced by Darin Scott
("Menace II Society") with musical score by Stanley Clarke.  In February and
March, the Company is scheduled to release two specialized films, RIPE, from
first time director, Mo Ogrodnik, and KAMA SUTRA: A TALE OF LOVE, directed by
Mira Nair ("Salaam Bombay!" and "Mississippi Masala").  In March, WARRIOR OF
WAVERLY STREET, Trimark's highest budgeted movie, produced by Jenny Lew Tugend
("Free Willy" I & II) will be released.  This will be followed by CHAIRMAN OF
THE BOARD, the film debut of comedian Carrot Top and also starring Courtney
Thorne-Smith.

     "Chase has long been a friend of the independents," said Douglas L. Lowell,
Director of Business Development.  "Chase is a giant in entertainment lending,
and we are thrilled to be part of their very impressive client list.  Chase has
long supported independent film companies by introducing new business
opportunities and creating the financial flexibility to take advantage of them. 
We hope that their 

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management team will help us to achieve our strategic plans as it has assisted
other independents."

     Except for the historical information contained herein, certain matters
discussed in this news release, including the closing of this credit facility,
are forward looking statements, within the meaning of the Private Securities
Litigation Reform Act of 1995.  Such forward-looking statements involve known
and unknown risks, uncertainties and other factors which may cause the actual
results, performance or achievements of the Company to be materially different
from those expressed or implied by such forward looking statements.  Other
matters, uncertainties and risks are detailed from time to time in the Company's
SEC reports, including the report on Form 10-K for the year ended June 30, 1996.

     Trimark Holdings, Inc., is a broad-based entertainment company which
acquires, produces and distributes motion pictures domestically and
internationally under the Trimark Pictures banner; licenses to the broadcast
industry under the Trimark Television moniker; to the domestic home video market
under the Vidmark Entertainment label; and to the interactive market under the
Trimark Interactive banner.

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