Exhibit 10.15
                        INDEMNIFICATION AGREEMENT


         INDEMNIFICATION AGREEMENT (the "Agreement"), dated as of August 7, 
1996, among the following parties (the "Parties"):  Guess ?, Inc., a Delaware 
corporation (the "Company"), the stockholders of the Company indicated on the 
signature pages hereto (such stockholders being referred to herein, 
collectively, as the "Principal Stockholders").

                                 R E C I T A L S

         WHEREAS, the Parties, together with Merrill Lynch, Pierce, Fenner & 
Smith Incorporated and Morgan Stanley & Co. Incorporated, as representatives 
of the U.S. Underwriters named therein (the "U.S. Underwriters"), are parties 
to a U.S. Purchase Agreement of even date herewith (the "U.S. Purchase 
Agreement") and, together with Merrill Lynch International and Morgan Stanley 
& Co. International Limited, as representatives of the Managers named therein 
(the "Managers"), are parties to an International Purchase Agreement of even 
date herewith (the "International Purchase Agreement," and, together with the 
U.S. Purchase Agreement, being referred to herein, collectively, as the 
"Purchase Agreements");

         WHEREAS, pursuant to the terms of the Purchase Agreements, the 
Principal Stockholders may be required to indemnify the U.S. Underwriters or 
the Managers (as the case may be) with respect to, or contribute to, certain 
liabilities arising out of the offering of the common stock of the Company, 
par value $.01 per share, contemplated by the Purchase Agreements;

         WHEREAS, the Company wishes to indemnify and advance expenses to the 
Principal Stockholders in connection with any proceedings and liabilities 
arising from the obligation of the Principal Stockholders under the Purchase 
Agreements in the manner provided for herein.

         NOW, THEREFORE, in consideration of the foregoing recitals, the 
agreements contained herein and other good and valuable consideration, the 
sufficiency and receipt of which are hereby acknowledged, the Parties hereby 
agree as follows:

         Section 1.     Indemnification and Advancement of Expenses.  In 
respect of any proceeding by any Indemnified Party (as defined in the U.S. 
Purchase Agreement or the International Purchase Agreement, as the case may 
be) against a Principal Stockholder in respect of (i) any breach of a 
representation or warranty contained in Section 1 of each of the Purchase 
Agreements and (ii) indemnification under Section 6 or contribution under 
Section 7 of each of the Purchase Agreements:

         (a)  Subject to the provisions of paragraph (b) of this Section 1,

                   (i)  the Company agrees to advance the reasonable 
    expenses incurred by such Principal Stockholder in respect of such 
    proceeding including those incurred by such Principal Stockholder 
    for separate counsel and to reimburse any such reasonable expenses 
    not advanced by the Company in the first instance;

                  (ii) the Company agrees to indemnify such Principal 
    Stockholder in respect of any liability incurred in or as a result 
    of such proceeding; and
    
                 (iii)     the authorization by the Company's 
    stockholders of the agreement to indemnify contained herein and the 
    execution of this Agreement constitute a conclusive determination 
    that indemnification is due to such Principal Stockholder in such 
    circumstances and the specific stockholder authorization for such 
    indemnification.

          (b)  The Company shall not indemnify such Principal Stockholder 
from or on account of:

                   (i)  such stockholder's acts or omissions finally 
    adjudged to be intentional misconduct or a knowing violation of law;

                  (ii) such stockholder's conduct finally adjudged to 
    be in violation of Section 174 of the General Corporation Law of 
    the State of Delaware; or

                 (iii)     any transaction with respect to which it 
    was finally adjudged that such stockholder personally received a 
    benefit in money, property, or services to which such stockholder 
    was not legally entitled.

          Section 2.     Successors and Assigns.  This Agreement and all 
obligations, rights and remedies of the Parties hereunder shall be binding 
upon and inure to the benefit of their respective legal representatives, 
successors and assigns.

          Section 3.     Entire Agreement.  Each of the Parties acknowledge 
that there are no other agreements or representations, either oral or 
written, express or implied, not embodied or referenced in this Agreement, 
which represents a complete integration of all prior and contemporaneous 
agreements and understandings of the parties hereto with respect to the 
subject matter hereof.

          Section 4.     Governing Law.  This agreement shall be construed in 
accordance with the laws of the State of New York, without regard to the 
choice of law rules thereof, and the obligations, rights and remedies of the 
parties hereunder shall be determined in accordance with such laws.

          Section 5.     Counterparts.  This Agreement may be executed in one 
or more counterparts, each of which shall be deemed to be an original, and 
all of which together shall constitute one and the same instrument.

                            [Signature pages follow]

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         IN WITNESS WHEREOF, the Parties hereto have executed this Agreement 
as of the date first above written.

                                   GUESS ?, INC.

                                   By:   /s/ ROGER A. WILLIAMS
                                     --------------------------------------
                                         Name:    Roger A. Williams
                                         Title:Executive Vice President and
                                         Chief Financial Officer


                                   MAURICE MARCIANO TRUST
                                   (1995 RESTATEMENT)

                                   By:   /s/ MAURICE MARCIANO              
                                     ---------------------------------------
                                         Maurice Marciano
                                         Trustee


                                   PAUL MARCIANO TRUST
                                   UNDER TRUST DATED FEBRUARY 20, 1986

                                   By:   /s/ PAUL MARCIANO                 
                                     ---------------------------------------
                                         Paul Marciano
                                         Trustee

                                   ARMAND MARCIANO TRUST
                                   UNDER TRUST DATED FEBRUARY 20, 1986

                                   By:   /s/ ARMAND MARCIANO
                                     --------------------------------------
                                         Armand Marciano
                                         Trustee

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