<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
CONSOLIDATED BALANCE SHEETS AND CONSOLIDATED STATEMENTS OF OPERATIONS 
FOUND ON PAGES 3 AND 4 OF THE COMPANY'S FORM 10-Q FOR THE PERIOD AND 
YEAR-TO-DATE, AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH 
FINANCIAL STATEMENTS.
</LEGEND>
<CIK> 0000865752
<NAME> HANSEN NATURAL CORPORATION
       
                             
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-1995
<PERIOD-START>                             JAN-01-1996
<PERIOD-END>                               SEP-30-1996
<CASH>                                         193,440
<SECURITIES>                                         0
<RECEIVABLES>                                2,468,394
<ALLOWANCES>                                 1,386,064
<INVENTORY>                                  3,622,633
<CURRENT-ASSETS>                             5,150,415
<PP&E>                                       1,083,575
<DEPRECIATION>                                 413,005
<TOTAL-ASSETS>                              16,715,131
<CURRENT-LIABILITIES>                        7,918,803
<BONDS>                                              0
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                        45,614
<OTHER-SE>                                   8,950,714
<TOTAL-LIABILITY-AND-EQUITY>                16,915,131
<SALES>                                     28,574,757
<TOTAL-REVENUES>                            28,582,159
<CGS>                                       17,367,924
<TOTAL-COSTS>                               10,445,886
<OTHER-EXPENSES>                             (232,683)
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                             467,426
<INCOME-PRETAX>                                533,606
<INCOME-TAX>                                     2,400
<INCOME-CONTINUING>                            531,206
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   531,206
<EPS-PRIMARY>                                     .057
<EPS-DILUTED>                                     .057