<ARTICLE> 5 <LEGEND> THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE CONSOLIDATED BALANCE SHEETS AND CONSOLIDATED STATEMENTS OF OPERATIONS FOUND ON PAGES 3 AND 4 OF THE COMPANY'S FORM 10-Q FOR THE PERIOD AND YEAR-TO-DATE, AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS. </LEGEND> <CIK> 0000865752 <NAME> HANSEN NATURAL CORPORATION <PERIOD-TYPE> 9-MOS <FISCAL-YEAR-END> DEC-31-1995 <PERIOD-START> JAN-01-1996 <PERIOD-END> SEP-30-1996 <CASH> 193,440 <SECURITIES> 0 <RECEIVABLES> 2,468,394 <ALLOWANCES> 1,386,064 <INVENTORY> 3,622,633 <CURRENT-ASSETS> 5,150,415 <PP&E> 1,083,575 <DEPRECIATION> 413,005 <TOTAL-ASSETS> 16,715,131 <CURRENT-LIABILITIES> 7,918,803 <BONDS> 0 <PREFERRED-MANDATORY> 0 <PREFERRED> 0 <COMMON> 45,614 <OTHER-SE> 8,950,714 <TOTAL-LIABILITY-AND-EQUITY> 16,915,131 <SALES> 28,574,757 <TOTAL-REVENUES> 28,582,159 <CGS> 17,367,924 <TOTAL-COSTS> 10,445,886 <OTHER-EXPENSES> (232,683) <LOSS-PROVISION> 0 <INTEREST-EXPENSE> 467,426 <INCOME-PRETAX> 533,606 <INCOME-TAX> 2,400 <INCOME-CONTINUING> 531,206 <DISCONTINUED> 0 <EXTRAORDINARY> 0 <CHANGES> 0 <NET-INCOME> 531,206 <EPS-PRIMARY> .057 <EPS-DILUTED> .057