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                       SECURITIES AND EXCHANGE COMMISSION
                              WASHINGTON, DC 20549

                                    ---------
                                  Amendment No. 1
                                        to
                                    FORM 10-Q

/X/             QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934
                    For Quarterly Period Ended July 31, 1996


/ /             TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934
                      For the transition period from     to
                         Commission File Number 0-22378



                               MOVADO GROUP, INC.
             (Exact name of registrant as specified in its charter)

               NEW YORK                                13-2595932
   (State or other jurisdiction                   (I.R.S. Employer
  of incorporation or organization)               Identification No.)

125 Chubb Avenue, Lyndhurst, New Jersey                  07071
(Address of principal executive offices)               (Zip Code)



       Registrant's telephone number, including area code: (201) 460-4800

     Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days.    Yes /X/   No / /

     Indicate the number of shares outstanding of each of the issuer's classes
of common stock, as of the latest practicable date.

     As of August 14, 1996, the registrant had 2,588,368 shares of Class A
Common Stock, par value $0.01 per share, outstanding and 3,428,332 shares of
Common Stock, par value $0.01 per share, outstanding.



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                                   SIGNATURES


Pursuant to the requirements of the Securities and Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.


                                             MOVADO GROUP, INC.
                                               (Registrant)


 Dated:  November __, 1996          By:    /s/ Kenneth J. Adams
                                          ----------------------------
                                           Kenneth J. Adams
                                           Senior Vice President and
                                           Chief Financial Officer
                                           (Chief Financial Officer)


 Dated:  November __, 1996          By:    /s/ John J. Rooney
                                          ----------------------------
                                           John J. Rooney
                                           Corporate Controller
                                           (Principal Accounting Officer)










                                  EXHIBIT INDEX

    Exhibit
     Number                           Description
     ------                           -----------

       27              Financial Data Schedule





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