Part IV. Other Information

(1) Name and telephone number of person to contact in regard to this 
notification

Leonard Johnson                           (908) 544-0155
- ------------------------------------------------------------------------------
     (Name)                               (Area code)       (Telephone number)

(2) Have all other periodic reports required under Seciton 13 or 15(d) of the 
Securities Exchange Act of 1934 or Section 30 of the Investment Company Act 
of 1940 during the preceding 12 months or for such shorter period that the 
registrant was required to file such report(s) been filed? If the answer is 
no, identify report(s).

                                                              [X] Yes   [ ] No

(3) Is it anticipated that any significant change in results of operations 
from the corresponding period for the last fiscal year will be reflected by 
the earnings statements to be included in the subject report or portion 
thereof?



     See Copy of Press Release Attached                       [X] Yes   [ ] No

     If so attach an explanation of the anticipated change, both narratively 
and quantitarively, and, if appropriate, state the reasons why a reasonable 
estimate of the results cannot be made.

     Manhattan Bagel Company, Inc.
- -----------------------------------------------------------------------------
             (Name of registrant as specified in charter)

Has caused this notification to be signed on its behalf by the undersigned 
thereunto duly authorized.

Date  11/15/96                     By  S/N Leonard Johnson
     ------------------------          ---------------------------------------


     INSTRUCTION. The form may be signed by an executive officer of the 
  registrant or by any other duly authroized representative. The name and 
  title of the person signing the form shall be typed or printed beneath the 
  signature. If the statement is signed on behalf of the registrant by an 
  authorized representative (other than an executive officer), evidence of the 
  representative's authority to sign on behalf of the registrant shall be filed 
  with the form.

                                 ATTENTION

     Intentional misstatements or omissions of fact constitute Federal 
criminal violations (SEE 18 U.S.C. 1001).

                                GENERAL INSTRUCTIONS

     1. This form is required by Rule 12b-25 of the General Rules and 
Regulations under the Securities Exchange Act of 1934.

     2. One signed original and four conformed copies of this form and 
amendments thereto must be completed and filed with the Securities and 
Exchange Commission, Washington, D.C. 20549, in accordance with Rule 0-3 of 
the General Rules and Regulations under the Act. The information contained in 
or filed with the form will be made a matter of the public record in the 
Commission files.

     3. A manually signed copy of the form and amendments thereto shall be 
filed with each national securities exchange on which any class of securities
of the registrant is registered.

     4. Amendments to the notifications must also be filed on Form 12b-25 but 
need not restate information that has been correctly furnished. The form 
shall be clearly identified as an amended notification.

     5. ELECTRONIC FILERS. This form shall not be used by electronic filers 
unable to timely file a report solely due to electronic difficulties. Filers 
unable to submit a report within the time period prescribed due to 
difficulties in electronic filing should comply with either Rule 201 or Rule 
202 of Regulation S-T or apply for an adjustment in filing date pursuant to 
Rule 13(b) of Regulation S-T.



(Bulletin No. 161, 02-03-95)                        -C- 1995, BOWNE & CO., INC.




                            [MANHATTAN BAGEL LOGO]

                                                           FOR IMMEDIATE RELEASE

                MANHATTAN BAGEL REPORTS THIRD QUARTER RESULTS


     EATONTOWN, N.J. (11/14/96)--Manhattan Bagel Company, Inc. (NASDAQ NMS 
BGLS) today reported income of $27,689 for the three months ended September 30,
1996, before a pre-tax non-recurring charge of $3,100,000, related primarily 
to the writedown of the goodwill and other assets of the Company's eight 
Holey Bagel stores in San Francisco. Including the charge, the Company's net 
loss for the 1996 period was $2,421,911 ($.32 per share). Manhattan Bagel
reported net income of $654,048 ($.12 per share), in 1995's third quarter.
Revenues for the company advanced 47.9% to $9,414,418 from $6,365,156 a year 
earlier.

     Unaudited systemwide retail sales for the chain's franchised,
company-owned and licensed stores increased 115% during the third quarter
to $23.9 million from $11.1 million a year earlier. For the first nine months
of 1996, retail sales grew 127% to $59.6 million from $26.2 million a year ago.

     Jason Gennusa, Manhattan Bagel president and CEO, said that operating
results for the 1996 period were impacted primarily by costs associated with 
the continued growth of the Company, including the consolidation of businesses 
acquired during the second quarter, commodity price increases that were not 
passed on to franchisees until November 1, and expenses related to the 
Company's decision to temporarily supply all locations from its East Coast 
manufacturing facilities.

     "Our review of the West Coast operations revealed that, in the wake of 
escalating product demand from the growing store base, the quality of the 
bagel dough being produced in the Los Angeles manufacturing plant was not up 
to our current standards. Mr. Gennusa explained "Rather than compromise on 
quality, we elected to shut down the plant and reopen our Meridian Road plant 
in New Jersey. We will continue to ship the bagels from New Jersey until our 
new West Coast facility equipped to our specifications is built. We are 
currently evaluating various opportunities for the new plant. While



MANHATTAN BAGEL EARNINGS...2

detrimental to our short-term profitability, these measures are in keeping 
with our previously stated goal of revitalizing the West Coast operation." 
Approximately Five hundred thousand dollars ($500,000) of the non-recurring 
charge taken in the third quarter reflects the writedown of machinery, 
equipment and leasehold improvements at the Los Angeles plant.


     Mr. Gennusa added that the review of the West Coast operations also led 
to the determination that the Holey Bagel stores be either franchised, sold or 
closed, by the end of the first-half of 1997. Accordingly, the Company has 
written off the goodwill and written down the assets associated  with the 
stores to their net realizable value. "Irrespective of the fate of the Holey 
Bagel locations, we intend to remain active in the San Francisco market 
through the efforts of our Northern California master franchisee."

     For the nine months ended September 30, 1996, after-tax income before 
non-recurring charges was $1,283,445 ($.17 per share), up 41.0% from net 
income of $910,390 ($.17 per share) a year earlier. Including charges taken in 
the second and third quarters, net loss for the 1996 year-to-date period was 
$1,586,855 ($.21 per share). Revenues increased 78.4% to $28,112,510 from 
$15,759,846 in the comparable 1995 period.


     On May 22, 1996 Manhattan Bagel acquired Specialty Bakeries, Inc. a 
private company which owned and franchised 23 Bagel Builders stores, primarily
in the southern New Jersey and Philadelphia areas. With the transaction 
accounted for as a "pooling of interests," all financial information 
represents the pooled results of operations as if the acquisition had been 
consummated at the beginning of 1996. Results for 1995 have been restated to 
include the operations of Specialty Bakeries.

     "Although the third quarter results were disappointing, we believe that a 
number of recent developments bode well for the future of the company," Mr. 
Gennusa noted. These include


- -- NEW ADVERTISING CAMPAIGN. In late September the company inaugurated a new 
   print and radio advertising campaign using the "America's Most Wanted Bagel"
   theme. "Though the campaing is still in its early stages, our preliminary 
   feedback from consumers and franchisees has been very positive," said 
   Manhattan Bagel vice chairman David Goldsmith, "Strong sales increases were 
   generated during October in markets that participated in some aspect of the 
   program."



MANHATTAN BAGEL EARNINGS...3

- -- SUPERMARKET OPENINGS  The first full-production Manhattan Bagel shop 
   within a Vons supermarket was opened in late October. The Simi Valley, Ca. 
   location is the first of seven initial Vons or Pavilions stores in southern 
   California that will house Manhattan Bagel franchises. Three more units are 
   scheduled to open before year end, followed by another three in the first 
   quarter of 1997. In other recent supermarket developments, a licensed unit 
   was opened in a Super Foodtown store in Manalapan, NJ in mid-September, and 
   a franchised location debuted in a Clemens Market in Quakertown, Pa. in 
   early November. "Results at these three latest units have been very strong" 
   said Gennusa. "By incorporating important self-service elements in the unit 
   design, we have fine-tuned our full-bake prototype to a format that, we 
   believe, works well in the supermarket environment."
   
- -- CO-BRANDING AGREEMENT  In late October, the company signed a co-branding 
   agreement with Texaco Refining and Marketing Inc. for the Little Rock, Ark. 
   area. The pact calls for the development of seven full-production Manhattan 
   Bagel units within existing or new Star Mart convenience stores over a 
   24-month period.
   
- -- 'RE-IMAGING PROGRAM'  In mid-November, the company introduced a colorful 
   retail design package for new and remodeled stores. Initially unveiled at a 
   remodeled store in Shrewsbury, N.J. and in the new Clemens supermarket unit,
   the design is now being implemented in renovations of acquired locations in 
   the Los Angeles market. The California project is scheduled to be completed 
   during the first quarter of 1997. The design's color scheme and graphics 
   package are also featured on the chain's new employee uniforms and will be 
   utilized on revamped paper goods, cheese spread packaging and other items 
   scheduled to be rolled out over the next two quarters.

     Through the first three quarters of this year, Manhattan Bagel added a 
net of 119 franchised, licensed and company-owned stores, increasing its 
total as of Sept. 30 to 271 units in 15 states, the District of Columbia and 
Canada. This compared with 131 units in 13 states a year ago.

                                    *******

     The company wishes to caution the public that the foregoing discussion 
contains forward-looking statements that involve risk and uncertainties that 
could cause actual results to differ materially from those discussed.
     The success of Manhattan Bagel company units in convenience store, 
supermarket and other non-traditional locations will depend on, among other 
things, the success of the locations in which they open, consumer taste, 
local economic conditions, demographic trends, and the type, number and 
location of competing businesses. Most of these same factors also apply to 
the success of freestanding Manhattan Bagel stores.


MANHATTAN BAGEL EARNINGS...4

     Openings and remodelings of freestanding stores, as well as openings of 
units within convenience stores, supermarkets or other alternative locations, 
may be subject to potential delays caused by, among other things, permitting 
weather, the delivery of equipment and materials, and the availability of 
labor.

     The continued success of the new advertising and marketing campaign 
cannot be assured.

                                     ####

MEDIA CONTACTS: At Manhattan Bagel, Jack Grumet, chairman, Jason Gennusa, 
president, or Leo Johnson, CFO, (908) 544-0155; at Parness & Associates, PR 
counsel to Manhattan Bagel, Bill Parness, (908) 290-0121

                MANHATTAN BAGEL COMPANY, INC. AND SUBSIDIARY
               COMBINED AND CONDENSED STATEMENTS OF OPERATIONS
                                 (Unaudited)
                             ($000) except E.P.S.



                           THREE MONTHS ENDED SEPT. 30              NINE MONTHS ENDED SEPT. 30
                        1996         1995        % Change        1996        1995        % Change
                        -------------------------------------------------------------------------
                                                                            
Revenues(1)             $9,414       $6,365      +47.9%          $28,112     $15,760     +78.4%

Income before 
non-recurring           $   28         $654      -95.7%           $1,283     $   910     +41.0%
charges


Net income(1)(2)       ($2,422)        $654         --           ($1,587)    $   910        --
(loss)

Per Share
before non-recurring    $  .00         $.12       -100%           $  .17     $   .17      +0.0%
charge

Per Share                ($.32)        $.12         --             ($.21)    $   .17        --

Weighted average
number of shares         7,547        5,361                        7,424       5,356




1.  Results for 1995 have been restated.
2.  The company recorded a $3,100,000 non-recurring charge ($2,449,600, 
    after-tax) during 1996's third quarter related primarily to the writedown 
    value of the company's Holey Bagel stores. In 1996's second quarter, the 
    company recorded a $713,000 non-recurring charge ($420,670, after-tax) 
    for professional fees associated with investigation of bookkeeping and 
    accounting practices at L&J subsidiary, as well as related settlements of 
    certain consulting agreements.