<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM FINANCIAL
STATEMENTS OF IMPRINT RECORDS, INC. FORMERLY, VERITAS MUSIC ENTERTAINMENT, INC.
(A DEVELOPMENT STAGE COMPANY) AS OF OCTOBER 31, 1996 AND FOR THE QUARTER ENDED
OCTOBER 31, 1996, AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH 
FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER>  1,000
       
                             
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          JAN-31-1997
<PERIOD-START>                             AUG-01-1996
<PERIOD-END>                               OCT-31-1996
<CASH>                                           1,297
<SECURITIES>                                         0
<RECEIVABLES>                                       85
<ALLOWANCES>                                         0
<INVENTORY>                                        334
<CURRENT-ASSETS>                                 1,803
<PP&E>                                             476
<DEPRECIATION>                                      75
<TOTAL-ASSETS>                                   2,244
<CURRENT-LIABILITIES>                              184
<BONDS>                                              0
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                         6,302
<OTHER-SE>                                     (4,242)
<TOTAL-LIABILITY-AND-EQUITY>                     2,244
<SALES>                                             94
<TOTAL-REVENUES>                                    94
<CGS>                                               13
<TOTAL-COSTS>                                       13
<OTHER-EXPENSES>                                 1,301
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                   0
<INCOME-PRETAX>                                (1,198)
<INCOME-TAX>                                         0
<INCOME-CONTINUING>                            (1,198)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   (1,198)
<EPS-PRIMARY>                                    (.25)
<EPS-DILUTED>                                    (.25)