Exhibit 10.2

                                                                  EXECUTION COPY


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                                  $90,000,000



                            SCHOLASTIC BRANDS, INC.

                     11% Senior Subordinated Notes Due 2007

                               PURCHASE AGREEMENT





                               December 10, 1996


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                                  $90,000,000

                            SCHOLASTIC BRANDS, INC.



                     11% Senior Subordinated Notes due 2007

                               PURCHASE AGREEMENT



                                                               December 10, 1996

Lehman Brothers Inc.
BT Securities Corporation
c/o Lehman Brothers Inc.
3 World Financial Center
New York, New York 10285

Dear Sirs:

     SCHOLASTIC BRANDS, INC., a Delaware corporation ("SBI"), proposes to issue
and sell to you, as the initial purchasers (the "Initial Purchasers"),
$90,000,000 aggregate principal amount of its 11% Senior Subordinated Notes Due
2007 (the "Senior Subordinated Notes"). As used herein, the term the "Company"
means (i) prior to consummation of the Acquisitions (as defined below), SBI and
(ii) following consummation of the Acquisitions, SBI including ArtCarved (as
defined below) and Balfour (as defined below). The payment of principal,
Redemption Price, Purchase Price, interest and Liquidated Damages, if any, on
the Senior Subordinated Notes and the Company's 11% Senior Subordinated Notes
due 2007 to be issued in the Exchange Offer referred to below (the "New Senior
Subordinated Notes" and, together with the Senior Subordinated Notes, the
"Notes") may, under certain circumstances, be unconditionally guaranteed by
certain subsidiaries of the Company of the Company as set forth in the Indenture
(as defined below). The Senior Subordinated Notes will be issued pursuant to an
Indenture to be dated as of December 16, 1996 (the "Indenture"), between the
Company and Marine Midland Bank, as trustee (the "Trustee").

     Capitalized terms used herein and not otherwise defined are used as defined
in the Offering Memorandum (as defined below) or the Indenture.

     Upon original issuance thereof, and until such time as the Company
determines (based upon an opinion of counsel, if the Company so requests) it to
be no longer required under the applicable requirements of the Securities Act of
1933, as amended (the "Securities Act"), the Senior Subordinated Notes (and all
securities issued in exchange therefor or in substitution thereof) shall bear
the following legend:

     "THE NOTE (OR ITS PREDECESSOR) EVIDENCED HEREBY HAS NOT BEEN REGISTERED
     UNDER THE U.S. SECURITIES ACT OF 1933, AS AMENDED (THE "SECURITIES ACT") OR
     ANY STATE SECURITIES LAWS, AND, ACCORDINGLY, MAY 



     NOT BE OFFERED OR SOLD WITHIN THE UNITED STATES OR TO, OR FOR THE ACCOUNT
     OR BENEFIT OF, U.S. PERSONS EXCEPT AS SET FORTH IN THE FOLLOWING SENTENCE.
     BY ITS ACQUISITION HEREOF, THE HOLDER: (1) REPRESENTS THAT (A) IT IS A
     "QUALIFIED INSTITUTIONAL BUYER" (AS DEFINED IN RULE 144A UNDER THE
     SECURITIES ACT) OR (B) IT IS AN INSTITUTIONAL "ACCREDITED INVESTOR" (AS
     DEFINED IN RULE 501(a)(1), (2), (3) OR (7) UNDER THE SECURITIES ACT)
     ("INSTITUTIONAL ACCREDITED INVESTOR") OR (C) IT IS NOT A U.S. PERSON AND IS
     ACQUIRING THE NOTE EVIDENCED HEREBY IN AN OFFSHORE TRANSACTION; (2) AGREES
     THAT IT WILL NOT RESELL OR OTHERWISE TRANSFER THE NOTE EVIDENCED HEREBY
     EXCEPT (A) TO THE COMPANY OR ANY SUBSIDIARY THEREOF, (B) INSIDE THE UNITED
     STATES TO A QUALIFIED INSTITUTIONAL BUYER IN COMPLIANCE WITH RULE 144A
     UNDER THE SECURITIES ACT, (C) INSIDE THE UNITED STATES TO AN INSTITUTIONAL
     ACCREDITED INVESTOR OR A PURCHASER WHO IS NOT A U.S. PERSON THAT, PRIOR TO
     SUCH TRANSFER, FURNISHES TO THE COMPANY AND MARINE MIDLAND BANK, AS TRUSTEE
     (OR A SUCCESSOR TRUSTEE, AS APPLICABLE), A SIGNED LETTER CONTAINING CERTAIN
     REPRESENTATIONS AND AGREEMENTS RELATING TO THE RESTRICTIONS ON TRANSFER OF
     THE NOTE EVIDENCED HEREBY (THE FORM OF WHICH LETTER CAN BE OBTAINED FROM
     SUCH TRUSTEE OR A SUCCESSOR TRUSTEE, AS APPLICABLE), (D) OUTSIDE THE UNITED
     STATES IN COMPLIANCE WITH RULE 904 UNDER THE SECURITIES ACT, (E) PURSUANT
     TO THE EXEMPTION FROM REGISTRATION PROVIDED BY RULE 144 UNDER THE
     SECURITIES ACT (IF AVAILABLE) OR IN ACCORDANCE WITH ANOTHER EXEMPTION FROM
     THE REGISTRATION REQUIREMENTS OF THE SECURITIES ACT, OR (F) PURSUANT TO AN
     EFFECTIVE REGISTRATION STATEMENT UNDER THE SECURITIES ACT, AND, IN EACH
     CASE, IN ACCORDANCE WITH ANY APPLICABLE SECURITIES LAWS OF ANY STATE OR ANY
     OTHER APPLICABLE JURISDICTION; AND (3) AGREES THAT IT WILL DELIVER TO EACH
     PERSON TO WHOM THE NOTE EVIDENCED HEREBY IS TRANSFERRED NOTICE
     SUBSTANTIALLY TO THE EFFECT OF THIS LEGEND. IF THE PROPOSED TRANSFER IS
     PURSUANT TO CLAUSE (C), (D) OR (E) ABOVE, THE HOLDER MUST, PRIOR TO SUCH
     TRANSFER, FURNISH TO THE COMPANY AND MARINE MIDLAND BANK, AS TRUSTEE (OR A
     SUCCESSOR TRUSTEE, AS APPLICABLE), SUCH CERTIFICATIONS, LEGAL OPINIONS OR
     OTHER INFORMATION AS IT MAY REASONABLY REQUIRE TO CONFIRM THAT SUCH
     TRANSFER IS BEING MADE PURSUANT TO AN EXEMPTION FROM, OR IN A TRANSACTION
     NOT SUBJECT TO, THE REGISTRATION REQUIREMENTS OF THE SECURITIES ACT. AS
     USED HEREIN, THE TERMS "OFFSHORE TRANSACTION," "UNITED STATES" AND "U.S.
     PERSON" HAVE THE MEANINGS GIVEN TO THEM BY REGULATION S UNDER THE
     SECURITIES ACT."

     The Senior Subordinated Notes will be offered and sold to the Initial
Purchasers without being registered under the Securities Act in reliance on an
exemption therefrom. SBI has prepared a Preliminary Offering Memorandum, dated
November 22, 1996 (the "Preliminary Offering Memorandum"), and will prepare a
Final Offering Memorandum dated the date hereof (the "Final Offering Memorandum"
and, together with the Preliminary Offering Memorandum, the "Offering
Memorandum"), setting forth or including a description of the terms of the
Senior Subordinated Notes, the terms of the offering and a description of the
Company. Copies of the Preliminary Offering Memorandum have been, and copies of
the Final Offering Memorandum will be, delivered by SBI to the Initial
Purchasers pursuant to the terms of this Agreement. Any references herein to the
Preliminary Offering Memorandum, the Final Offering Memorandum and the Offering
Memorandum shall be deemed to include all amendments and supplements 


                                       -2-


thereto and all documents incorporated therein by reference. SBI hereby confirms
that it has authorized the use of the Offering Memorandum in connection with the
offering and resale of the Senior Subordinated Notes by the Initial Purchasers
in accordance with Section 3 hereof.

     It is understood by the parties hereto that on or prior to the Closing Date
SBI will enter into the Bank Credit Facility (as such terms are defined in the
Final Offering Memorandum), the proceeds of which, together with the proceeds
from the sale of the Senior Subordinated Notes, will be applied by SBI to
finance (i) the acquisition of certain assets and operations of CJC Holdings,
Inc. (the "ArtCarved Acquisition") and (ii) the acquisition of certain assets
and operations of L.G. Balfour Company, Inc. (the "Balfour Acquisition" and,
collectively with the ArtCarved Acquisition, the "Acquisitions") and for certain
other uses as contemplated by the Offering Memorandum. The assets and operations
to be acquired by SBI in the ArtCarved Acquisition are referred to herein as
"ArtCarved" and the assets and operations to be acquired by SBI in the Balfour
Acquisition are referred to herein as "Balfour." The ArtCarved Purchase
Agreement (as defined in the Offering Memorandum) and the Balfour Purchase
Agreement (as defined in the Offering Memorandum) are, collectively, referred to
herein as the "Acquisition Agreements."

     The Initial Purchasers and their direct and indirect transferees will be
entitled to the benefits of the Registration Rights Agreement, substantially in
the form attached hereto as Exhibit A, pursuant to which the Company will agree
to use its best efforts to commence an offer to exchange the Senior Subordinated
Notes for New Senior Subordinated Notes that have been registered under the
Securities Act, and that otherwise are identical in all material respects to the
Senior Subordinated Notes, or, in certain circumstances, to cause a shelf
registration statement to become effective under the Securities Act and to
remain effective for the period designated in such Registration Rights
Agreement.

     Section 1. Representations, Warranties and Agreements of the Company. The
Company represents and warrants and agrees that:

          (a) Each of the Preliminary Offering Memorandum and the Final Offering
     Memorandum as of its date did not, and the Final Offering Memorandum as of
     the Closing Date will not, contain any untrue statement of a material fact
     or omit to state a material fact necessary in order to make the statements
     therein, in the light of the circumstances under which they were made, not
     misleading; provided, however, that the Company makes no representation or
     warranty as to information contained in or omitted from the Preliminary
     Offering Memorandum or the Final Offering Memorandum, as amended or
     supplemented, in reliance upon and in conformity with written information
     furnished to the Company by or on behalf of the Initial Purchasers
     specifically for inclusion in the Preliminary Offering Memorandum or the
     Final Offering Memorandum.

          (b) Each of the Company and each entity that will be a subsidiary of
     the Company (the "Subsidiaries") has been duly organized and is and,
     immediately after the Acquisitions, will be, validly existing and in good
     standing under the laws of its respective jurisdiction of incorporation,
     and is and, immediately after the Acquisitions,


                                      -3-


     will be, duly qualified or licensed as a foreign corporation to do business
     and is and, immediately after the Acquisitions, will be, in good standing
     as a foreign corporation in each jurisdiction in which its ownership or
     leasing of property or the conduct of its business as currently conducted
     requires such qualification (except where the failure to be so qualified
     and in good standing would not have a Material Adverse Effect), and has
     and, immediately after the Acquisitions, will have all power and authority
     necessary to own or hold its properties and to conduct the business in
     which it is now, or upon consummation of the Acquisitions will be, engaged.
     None of the Subsidiaries is or, immediately after the Acquisitions, will be
     a "significant subsidiary," as such term is defined in Rule 405 promulgated
     under the Securities Act. As used herein, "Material Adverse Effect" means a
     material adverse effect on the condition (financial or otherwise), results
     of operations, business or prospects of the Company and the Subsidiaries,
     taken as a whole.

          (c) Assuming the Senior Subordinated Notes are issued, sold and
     delivered under the circumstances contemplated by the Offering Memorandum
     and this Agreement, that the representations and warranties and covenants
     of the Initial Purchasers contained in Section 3 hereof are true, correct
     and complete, and that the Initial Purchasers comply with their covenants
     in Section 3 hereof, (i) registration under the Securities Act of the
     Senior Subordinated Notes or qualification of the Indenture in respect of
     the Notes under the Trust Indenture Act of 1939, as amended (the "Trust
     Indenture Act"), is not required in connection with the offer and sale of
     the Senior Subordinated Notes to the Initial Purchasers in the manner
     contemplated by the Offering Memorandum or this Agreement, and (ii) initial
     resales of the Senior Subordinated Notes by the Initial Purchasers on the
     terms and in the manner set forth in the Offering Memorandum and Section 3
     hereof are exempt from the registration requirements of the Securities Act.

          (d) The Company has an authorized capitalization as set forth in the
     Final Offering Memorandum, and all of the issued shares of capital stock of
     the Company and all of the shares of capital stock to be issued pursuant to
     the Castle Harlan Investment (as defined in the Offering Memorandum) have
     been duly and validly authorized and have been (or, in the case of the
     shares of capital stock to be issued in connection with the Castle Harlan
     Investment, will be as of the Closing Date), duly and validly issued, fully
     paid and non-assessable, and all of the issued shares of capital stock of
     each Subsidiary have been duly and validly authorized and issued and are
     fully paid and non-assessable and (except (i) as set forth in the Final
     Offering Memorandum or (ii) with respect to Pulidos de Juarez, S.A. de
     C.V., shares required by law to be owned by persons other than the
     Company), upon consummation of the Acquisitions, will be owned directly or
     indirectly by the Company, free and clear of all liens, encumbrances,
     equities or claims (except for liens arising under the Bank Credit
     Facility). There are no, and immediately after the Acquisitions, there will
     not be any, outstanding rights, warrants or options to acquire, or
     instruments convertible into or exchangeable for, the shares of capital
     stock of any of the Subsidiaries.


                                      -4-


          (e) This Agreement has been duly authorized, executed and delivered by
     the Company and (assuming the due execution and delivery thereof by the
     Initial Purchasers) is a legally valid and binding agreement of the
     Company, enforceable against the Company in accordance with its terms,
     subject to the effects of bankruptcy, insolvency, fraudulent conveyance,
     reorganization, moratorium and other similar laws relating to or affecting
     creditors' rights generally and to general equitable principles (whether
     considered in a proceeding in equity or at law).

          (f) The Indenture has been duly authorized, and, when duly executed by
     the proper officers of the Company and delivered by the Company (assuming
     the due execution and delivery thereof by the Trustee), will be a legally
     valid and binding agreement of the Company, enforceable against the Company
     in accordance with its terms, subject to the effects of bankruptcy,
     insolvency, fraudulent conveyance, reorganization, moratorium and other
     similar laws relating to or affecting creditors' rights generally and to
     general equitable principles (whether considered in a proceeding in equity
     or at law).

          (g) The Senior Subordinated Notes have been duly authorized, and, when
     duly executed, issued and authenticated, and delivered by the Trustee in
     accordance with the Indenture against payment therefor as provided herein,
     will be validly issued and outstanding, and will constitute the legally
     valid and binding obligations of the Company, entitled to the benefits of
     the Indenture and enforceable against the Company in accordance with their
     terms, subject to the effects of bankruptcy, insolvency, fraudulent
     conveyance, reorganization, moratorium and other similar laws relating to
     or affecting creditors' rights generally and to general equitable
     principles (whether considered in a proceeding in equity or at law).

          (h) The New Senior Subordinated Notes have been duly authorized, and,
     when duly executed, issued and authenticated, and delivered by the Trustee
     in accordance with the Indenture, will be validly issued and outstanding,
     and will constitute the legally valid and binding obligations of the
     Company, entitled to the benefits of the Indenture and enforceable against
     the Company in accordance with their terms, subject to the effects of
     bankruptcy, insolvency, fraudulent conveyance, reorganization, moratorium
     and other similar laws relating to or affecting creditors' rights generally
     and to general equitable principles (whether considered in a proceeding in
     equity or at law).

          (i) The Registration Rights Agreement has been duly authorized by the
     Company, and when duly executed and delivered by the Company (assuming the
     due execution and delivery thereof by the other parties thereto), will
     constitute the legally valid and binding agreement of the Company,
     enforceable against the Company in accordance with its terms, subject to
     the effects of bankruptcy, insolvency, fraudulent conveyance,
     reorganization, moratorium and other similar laws relating to or affecting
     creditors' rights generally and to general equitable principles (whether
     considered in a proceeding in equity or at law).


                                      -5-


          (j) The Bank Credit Facility has been duly authorized by the Company,
     and when duly executed and delivered by the Company (assuming the due
     execution and delivery thereof by the other parties thereto), will
     constitute the legally valid and binding agreement of the Company,
     enforceable against the Company in accordance with its terms, subject to
     the effects of bankruptcy, insolvency, fraudulent conveyance,
     reorganization, moratorium and other similar laws relating to or affecting
     creditors' rights generally and to general equitable principles (whether
     considered in a proceeding in equity or at law).

          (k) The Acquisition Agreements have been duly authorized, executed and
     delivered by the Company and constitute the legally valid and binding
     agreement of the Company, enforceable against the Company in accordance
     with their respective terms, subject to the effects of bankruptcy,
     insolvency, fraudulent conveyance, reorganization, moratorium and other
     similar laws relating to or affecting creditors' rights generally and to
     general equitable principles (whether considered in a proceeding in equity
     or at law).

          (l) The Notes, the Indenture, the Registration Rights Agreement, the
     Bank Credit Facility and the Acquisition Agreements conform, as applicable,
     in all material respects to the description thereof contained in the
     Offering Memorandum.

          (m) The execution, delivery and performance of this Agreement, the
     Indenture, the Bank Credit Facility, the Acquisition Agreements and the
     Registration Rights Agreement by the Company, and the consummation of the
     transactions contemplated hereby and thereby (including the Acquisitions),
     and the issuance and sale of the Notes by the Company, will not (i)
     conflict with or result in a breach or violation of any of the terms or
     provisions of, or constitute a default under, any indenture, mortgage, deed
     of trust, loan or credit agreement or other agreement or instrument to
     which the Company or any of the Subsidiaries is, or immediately after the
     Acquisitions will be, a party or by which the Company or any of the
     Subsidiaries is, or immediately after the Acquisitions will be, bound or to
     which any of the property or assets of the Company or any of the
     Subsidiaries is, or immediately after the Acquisitions will be, subject,
     which conflict, breach, violation or default has had or could reasonably be
     expected to have a Material Adverse Effect, or (ii) result in any violation
     of the provisions of the charter or by-laws of the Company or any of the
     Subsidiaries or (iii) result in any violation of the provisions of any
     applicable statute or any order, rule or regulation of any court or
     governmental agency or body having jurisdiction over the Company or any of
     the Subsidiaries or any of their properties or assets (or the properties or
     assets to be acquired by the Company in the Acquisitions), which violation
     has had or could reasonably be expected to have a Material Adverse Effect;
     and except for such consents, approvals, authorizations, registrations or
     qualifications as may be required under applicable state or foreign
     securities laws in connection with the purchase and distribution of the
     Senior Subordinated Notes by the Initial Purchasers, as set forth in the
     Registration Rights Agreement, no consent, approval, authorization or order
     of, or filing or registration with, any such court or governmental agency
     or body is required for the execution, delivery and performance of this
     Agreement, the Indenture, the Bank Credit Facility, the Acquisition
     Agreements and 


                                      -6-


     the Registration Rights Agreement by the Company, the consummation of the
     transactions contemplated hereby and thereby (including the Acquisitions),
     and the issuance and sale of the Notes by the Company, which has not been
     obtained or made other than those which if not obtained or made could not
     reasonably be expected to have a Material Adverse Effect.

          (n) Neither the Company nor any of the Subsidiaries (i) is, or
     immediately after the Acquisitions will be, in violation of its charter or
     by-laws, (ii) is, or immediately after the Acquisitions will be, in default
     in any material respect, and no event has occurred which, with notice or
     lapse of time or both, would constitute such a default, in the due
     performance or observance of any term, covenant or condition contained in
     any indenture, mortgage, deed of trust, loan agreement or other agreement
     or instrument to which it is, or immediately after the Acquisitions will
     be, a party or by which it is, or immediately after the Acquisitions will
     be, bound or to which any of its properties or assets is, or immediately
     after the Acquisitions will be, subject, or (iii) is, or immediately after
     the Acquisitions will be, in violation in any material respect of any
     applicable law, ordinance, governmental rule, regulation or court decree to
     which it or its property or assets may be subject or has failed to obtain
     any license, permit, certificate, franchise or other governmental
     authorization or permit necessary to the ownership of its property (or the
     property that it will own immediately after the Acquisitions) or to the
     conduct of its business, except as may be described in the Offering
     Memorandum or, in the case of (ii) and (iii) above, as could not reasonably
     be expected to have a Material Adverse Effect.

          (o) Except as described in the Offering Memorandum, there are no legal
     or governmental proceedings pending to which the Company or any of the
     Subsidiaries is or, immediately after the Acquisitions, will be, a party or
     of which any property or assets of the Company or any of the Subsidiaries
     (or any of the properties or assets to be acquired by the Company in the
     Acquisitions) is or, immediately after the Acquisitions will be the subject
     which, if determined adversely to the Company or any of the Subsidiaries,
     individually or in the aggregate, could reasonably be expected to have a
     Material Adverse Effect; and to the best of the Company's knowledge, except
     as described in the Offering Memorandum, no such proceedings are threatened
     or contemplated by governmental authorities or threatened by others.

          (p) Except as set forth in the Registration Rights Agreement or in the
     Offering Memorandum, there are no contracts, agreements or understandings
     between the Company and any person granting such person the right to
     require the Company to file a registration statement under the Securities
     Act with respect to any securities owned or to be owned by such person or
     to require the Company to include such securities in any securities being
     registered pursuant to any registration statement filed by the Company
     under the Securities Act.

          (q) None of the Company, the Subsidiaries, ArtCarved or Balfour has
     sustained, since August 31, 1996, with respect to ArtCarved, or August 25,
     1996, with respect to Balfour, any material losses or interferences with
     its business from fire, 


                                      -7-


     explosion, flood or other calamity, whether or not covered by insurance, or
     from any labor dispute or court or governmental action, order or decree,
     otherwise than as set forth or contemplated in the Offering Memorandum;
     and, since such dates, there have not been any material changes in the
     capital stock or long-term debt of the Company or any of the Subsidiaries
     or any material adverse changes in the condition (financial or otherwise),
     results of operations, business or prospects of the Company, the
     Subsidiaries or any of the assets or operations to be acquired by the
     Company in the Acquisitions, taken as a whole (a "Material Adverse
     Change"), or any developments that could reasonably be expected to involve
     a prospective Material Adverse Change, otherwise than as set forth or
     contemplated in the Offering Memorandum.

          (r) The financial statements (including the related notes) of the
     class ring business of CJC Holdings, Inc. and L.G. Balfour Company, Inc.
     which appear in the Offering Memorandum comply as to form in all material
     respects with the requirements of the Securities Act, fairly present the
     financial condition and results of operations of such entities purported to
     be shown thereby, at the dates and for the periods indicated, and have been
     prepared in conformity with generally accepted accounting principles
     applied on a consistent basis throughout the periods involved, except as
     described in the notes thereto, and except, with respect to interim
     periods, for year-end audit adjustments.. The pro forma financial
     information and statistical data included in the Offering Memorandum (the
     "Pro Forma Information") have been prepared on a basis consistent with the
     audited historical financial statements of the class ring business of CJC
     Holdings, Inc. and L.G. Balfour Company, Inc. included in the Offering
     Memorandum, except for (i) the pro forma adjustments specified therein
     including the Annual Cost Savings (as defined in the Offering Memorandum)
     and (ii) except for changes in methods of presentation which are permitted
     under generally accepted accounting principles, and gives effect to
     assumptions made on a reasonable basis to give effect to historical and
     proposed transactions and events described in the Offering Memorandum.

          (s) Arthur Andersen LLP who has (i) certified certain financial
     statements of CJC Holdings, Inc. and L.G. Balfour Company, Inc., and whose
     reports appear in the Preliminary Offering Memorandum and the Final
     Offering Memorandum and (ii) reviewed the Pro Forma Information included in
     the Preliminary Offering Memorandum and the Final Offering Memorandum, were
     independent public accountants under Rule 101 of AICPA's Code of
     Professional Conduct and its interpretations and rulings during the periods
     covered by the financial statements on which they reported contained in the
     Preliminary Offering Memorandum and the Final Offering Memorandum.

          (t) The Company and each of the Subsidiaries will, upon consummation
     of the Acquisitions, have good and marketable title in fee simple to all
     real property and good title to all personal property described in the
     Offering Memorandum as being owned by them or necessary for the conduct of
     their respective businesses in each case free and clear of all liens,
     encumbrances and defects except (i) such as arise under the Bank Credit
     Facility, (ii) such as are described in the Offering Memorandum or (iii)
     such as have not had and could not reasonably be expected to have a
     Material Adverse Effect; and all real 


                                      -8-


     property and buildings described in the Offering Memorandum as being held
     under lease by the Company and each of the Subsidiaries will, upon
     consummation of the Acquisitions, be held by them under valid, subsisting
     and enforceable leases, with such exceptions as are not material and do not
     interfere with the use made and proposed to be made of such property and
     buildings by the Company and the Subsidiaries. No consent need be obtained
     from any person with respect to any material lease in connection with the
     transactions contemplated hereby and in the Offering Memorandum, except for
     such as have been obtained. Except for such assets, plants and facilities
     as are not material singly or in the aggregate to the business of the
     Company and the Subsidiaries, taken as a whole, as described in the
     Offering Memorandum, all tangible assets, plants and facilities to be
     acquired by the Company in the Acquisitions are in good condition and
     repair (ordinary wear and tear excepted) and are adequate for the uses to
     which they are being put or would be put in the ordinary course of
     business.

          (u) Upon consummation of the Acquisitions, the Company and the
     Subsidiaries will have in force for their respective benefits such
     insurance as may be required by law and such other insurance, to such
     extent and against such hazards and liabilities, as is customarily
     maintained by companies similarly situated.

          (v) Except as disclosed in the Offering Memorandum, the Company and
     each of the Subsidiaries possess or immediately after the Acquisitions,
     will possess, such certificates, authorizations or permits issued by the
     appropriate state, federal or foreign regulatory agencies or bodies
     necessary to conduct their respective businesses, as described in the
     Offering Memorandum, except where the failure to possess such certificates,
     authorizations or permits would not be reasonably expected to have a
     Material Adverse Effect and neither the Company nor, to the best of the
     Company's knowledge, any other person has received any notice of
     proceedings relating to the revocation or modification of any such
     certificate, authorization or permit which, singularly or in the aggregate,
     if the subject of an unfavorable decision, ruling, or finding, would
     reasonably be expected to have a Material Adverse Effect.

          (w) Upon consummation of the Acquisitions, the Company and each of the
     Subsidiaries will own or possess adequate rights to use all material
     patents, patent applications, trademarks, service marks, tradenames,
     trademark registrations, service mark registrations, copyrights and
     licenses necessary for the conduct of their businesses, and to the
     Company's knowledge, the conduct of their businesses will not conflict
     with, and neither the Company nor, to the best of the Company's knowledge,
     any other person has received any notice of any claim of conflict with, any
     such rights of others which if determined adversely to the Company could
     reasonably be expected to have a Material Adverse Effect.

          (x) No labor disturbance by the employees of the Company, any of the
     Subsidiaries or any assets or operations being acquired in the Acquisitions
     exists or, to the knowledge of the Company, is imminent which could
     reasonably be expected to have a Material Adverse Effect.


                                      -9-


          (y) The assets and operations being acquired in the Acquisitions are,
     and, upon consummation of the Acquisitions, the Company and each of the
     Subsidiaries will be, in compliance in all material respects with all
     presently applicable provisions of the Employee Retirement Income Security
     Act of 1974, as amended, including the regulations and published
     interpretations thereunder ("ERISA"); no "reportable event" (as defined in
     ERISA) has occurred with respect to any "pension plan" (as defined in
     ERISA) for which the Company or any of the Subsidiaries would have any
     liability; none of the Company, the Subsidiaries or any of the assets or
     operations being acquired in the Acquisitions have incurred or expects to
     incur liability under (i) Title IV of ERISA with respect to termination of,
     or withdrawal from, any "pension plan" or (ii) Section 412 or 4971 of the
     Internal Revenue Code of 1986, as amended, including the regulations and
     published interpretations thereunder (the "Code"); and each "pension plan"
     for which the Company or any of the Subsidiaries would have any liability
     that is intended to be qualified under Section 401(a) of the Code is so
     qualified in all material respects and nothing has occurred, whether by
     action or by failure to act, which would cause the loss of such
     qualification.

          (z) The Company and each of the Subsidiaries have filed all federal,
     state and local income and franchise tax returns required to be filed
     through the date hereof and have paid, or made adequate reserve or
     provision for the payment of, all taxes shown as due thereon, and the
     Company has no knowledge of any tax deficiency that has had (or could
     reasonably be expected to have) a Material Adverse Effect.

          (aa) Since the date as of which information is given in the Offering
     Memorandum through the date hereof, and except as may otherwise be
     disclosed in the Offering Memorandum, neither the Company nor any of the
     Subsidiaries have (i) issued or granted any securities (other than under
     plans, agreements and arrangements disclosed in, and in effect on the date
     of, the Offering Memorandum), (ii) incurred any liability or obligation,
     direct or contingent, other than liabilities and obligations which were
     incurred in the ordinary course of business, (iii) entered into any
     transaction not in the ordinary course of business or (iv) declared or paid
     any dividend on their respective capital stock.

          (bb) Neither the Company nor any of the Subsidiaries, nor, to the
     Company's knowledge, any director, officer, agent, employee or other person
     associated with or acting on behalf of the Company nor any of the
     Subsidiaries, has used any corporate funds for any unlawful contribution,
     gift, entertainment or other unlawful expense relating to political
     activity; made any unlawful payment to any foreign or domestic government
     official or employee from corporate funds; violated or is in violation of
     any provision of the Foreign Corrupt Practices Act of 1977; or made any
     bribe, rebate, payoff, influence payment, kickback or other unlawful
     payment, except for any such actions which could not reasonably be expected
     to have a Material Adverse Effect.

          (cc) Except as otherwise disclosed in the Final Offering Memorandum,
     (i) there has been no storage, disposal, generation, manufacture,
     refinement, transportation, handling or treatment of toxic wastes, medical
     wastes, hazardous wastes or hazardous 


                                      -10-


     substances by the Company, any of the Subsidiaries or any of the assets or
     operations being acquired in the Acquisitions (or, to the knowledge of the
     Company, any of their predecessors in interest) at, upon or from any of the
     property now or previously owned or leased (or to be owned or leased
     immediately after the Acquisitions) by the Company or any of the
     Subsidiaries in violation of any applicable law, ordinance, rule,
     regulation, order, judgment, decree or permit or which would require
     remedial action under any applicable law, ordinance, rule, regulation,
     order, judgment, decree or permit, except for any violation or remedial
     action which would not have, or could not be reasonably likely to have,
     individually or in the aggregate with all such violations and remedial
     actions, a Material Adverse Effect; and (ii) there has been no material
     spill, discharge, leak, emission, injection, escape, dumping or release of
     any kind onto such property or into the environment surrounding such
     property of any toxic wastes, medical wastes, solid wastes, hazardous
     wastes or hazardous substances due to or caused by the Company or any of
     the Subsidiaries or any of the assets or operations being acquired in the
     Acquisitions or with respect to which the Company or any of the
     Subsidiaries have knowledge, except for any such spill, discharge, leak,
     emission, injection, escape, dumping or release which would not have or
     would not be reasonably likely to have, individually or in the aggregate
     with all such spills, discharges, leaks, emissions, injections, escapes,
     dumpings and releases, a Material Adverse Effect; and the terms "hazardous
     wastes", "toxic wastes", "hazardous substances" and "medical wastes" shall
     have the meanings specified in any applicable local, state, federal and
     foreign laws or regulations with respect to environmental protection.

          (dd) Immediately after the Acquisitions, the fair saleable value of
     the assets of the Company and the Subsidiaries will exceed the amount that
     will be required to be paid on or in respect of their respective debts and
     other liabilities (including, without limitation, contingent liabilities)
     as they become absolute and matured. The assets of the Company and the
     Subsidiaries immediately after the Acquisitions will not constitute
     unreasonably small capital to carry out their businesses as conducted or as
     proposed to be conducted. The Company and the Subsidiaries do not intend
     to, nor do they believe that they will, incur debts beyond their ability to
     pay such debts as they mature. Upon the issuance of the Senior Subordinated
     Notes and immediately after the Acquisitions, the present fair saleable
     value of the assets of the Company and the Subsidiaries, as the case may
     be, will exceed the respective amounts that will be required to be paid on
     or in respect of their respective existing debts and other liabilities
     (including, without limitation, contingent liabilities) as they become
     absolute and matured. The assets of the Company and the Subsidiaries, upon
     issuance of the Senior Subordinated Notes and immediately after the
     Acquisitions, will not constitute unreasonably small capital to carry out
     their respective businesses as now conducted, including, without
     limitation, their respective capital needs, taking into account their
     respective capital requirements and capital availability.

          (ee) Neither the Company nor any of the Subsidiaries is or,
     immediately after the transactions contemplated hereby, will be (i) an
     "investment company" within the meaning of the Investment Company Act of
     1940, as amended, or (ii) a "holding 


                                      -11-


     company" or a "subsidiary company" or an "affiliate" of a holding company
     within the meaning of the Public Utility Holding Company Act of 1935, as
     amended.

          (ff) No securities of the Company of the same class (within the
     meaning of Rule 144A(d)(3) under the Securities Act) as the Senior
     Subordinated Notes are listed on any national securities exchange
     registered under Section 6 of the Securities Exchange Act of 1934, as
     amended (the "Exchange Act"), or quoted on an automated inter-dealer
     quotation system.

          (gg) None of the Company, its affiliates (as defined in Rule 501(b) of
     Regulation D under the Securities Act ("Regulation D")) or any person
     acting on its behalf has, directly or through any agent (provided that no
     representation is made as to the Initial Purchasers or any person acting on
     their behalf), (i) sold, offered for sale, solicited offers to buy or
     otherwise negotiated in respect of any security (as defined in the
     Securities Act) that is or will be integrated with the offering and sale of
     the Senior Subordinated Notes in a manner that would require the
     registration of the Senior Subordinated Notes under the Securities Act or
     (ii) engaged in any form of general solicitation or general advertising
     (within the meaning of Regulation D) in connection with the offering of the
     Senior Subordinated Notes.

          (hh) Neither the Company nor any of the Subsidiaries has taken, nor
     will any of them take, directly or indirectly, any action designed to, or
     that could reasonably be expected to, cause or result in stabilization or
     manipulation of the price of the Senior Subordinated Notes.

          (ii) The Offering Memorandum and each amendment or supplement thereto,
     as of its date, contains the information specified in Rule 144A(d)(4) under
     the Securities Act.

          (jj) None of the Company or any of the Subsidiaries has taken, and
     none of them will take, any action that might cause this Agreement or the
     issuance or sale of the Notes to violate Regulation G, T, U or X of the
     Board of Governors of the Federal Reserve System or analogous foreign laws
     and regulations.

          (kk) None of the Company, its affiliates or any person acting on its
     or their behalf (provided that no representation is made as to the Initial
     Purchasers or any person acting on their behalf), has engaged in any
     directed selling efforts (as that term is defined in Regulation S under the
     Securities Act ("Regulation S")) with respect to the Notes and the Company
     and its affiliates and any person acting on its or their behalf (provided
     that no representation is made as to the Initial Purchasers or any person
     acting on their behalf), have complied with the offering restriction
     requirement of Regulation S.

          (ll) Upon consummation of the Acquisitions, the Company and each of
     the Subsidiaries will (i) make and keep accurate books and records and (ii)
     maintain internal accounting controls which provide reasonable assurance
     that (A) transactions are executed in accordance with management's specific
     authorization, (B) transactions are 


                                      -12-


     recorded as necessary to permit preparation of their consolidated financial
     statements and to maintain accountability for their assets, (C) access to
     their assets is permitted only in accordance with management's specific
     authorization and (D) the reported accountability for their assets is
     compared with existing assets at reasonable intervals.

     Section 2. Purchase of the Notes by the Initial Purchaser.

          (a) On the basis of the representations and warranties contained in,
     and subject to the terms and conditions of, this Agreement, the Company
     agrees to sell to the Initial Purchasers and each of the Initial
     Purchasers, severally and not jointly, agrees to purchase from the Company,
     the principal amount of the Senior Subordinated Notes as set forth opposite
     each Initial Purchaser's name on Schedule 1 hereto, at a purchase price
     equal to 97% of their principal amount.

          (b) The Company shall not be obligated to deliver any of the Senior
     Subordinated Notes, except upon payment for all the Senior Subordinated
     Notes to be purchased as hereinafter provided.

     Section 3. Sale and Resale of the Notes by the Initial Purchasers.

          (a) You have advised the Company that you will offer the Senior
     Subordinated Notes for resale only upon the terms and conditions set forth
     in this Agreement and in the Offering Memorandum. You hereby represent and
     warrant to the Company that you (i) are purchasing the Senior Subordinated
     Notes pursuant to a private sale exempt from registration under the
     Securities Act, (ii) have not solicited and will not solicit offers for, or
     offer or sell, the Senior Subordinated Notes by means of any form of
     general solicitation or general advertising within the meaning of
     Regulation D or in any manner involving a public offering within the
     meaning of Section 4(2) of the Securities Act, and (iii) will solicit
     offers for the Senior Subordinated Notes only from, and will offer, sell or
     deliver the Senior Subordinated Notes, as part of their initial offering,
     only to (A) in the case of offers inside the United States, persons in the
     United States whom you reasonably believe to be qualified institutional
     buyers ("Qualified Institutional Buyers") as defined in Rule 144A under the
     Securities Act, as such rule may be amended from time to time ("Rule
     144A"), or, if any such person is buying for one or more institutional
     accounts for which such person is acting as fiduciary or agent, only when
     such person has represented to you that each such account is a Qualified
     Institutional Buyer, to whom notice has been given that such sale or
     delivery is being made in reliance on Rule 144A, and (B) to a limited
     number of other institutional accredited investors ("Accredited Investors")
     as defined in Rule 501(a)(1), (2), (3) or (7) under Regulation D, in the
     case of (A) and (B), in transactions under Rule 144A or Regulation D in
     private sales exempt from registration under the Securities Act and (C)
     outside the United States to persons other than U.S. persons (as defined in
     Regulation S) in reliance upon Regulation S.

          (b) Each Initial Purchaser represents, warrants and agrees with
     respect to offers and sales outside the United States in reliance on
     Regulation S that:


                                      -13-


               (i) the Senior Subordinated Notes have not been and will not be
          registered under the Securities Act and may not be offered or sold
          within the United States or to, or for the account or benefit of, U.S.
          persons (as defined in Regulation S) except in accordance with
          Regulation S or pursuant to an exemption from the registration
          requirements of the Securities Act;

               (ii) such Initial Purchaser has offered the Senior Subordinated
          Notes and will offer and sell the Senior Subordinated Notes (A) as
          part of its distribution at any time and (B) otherwise until 40 days
          after the later of the commencement of the offering and the Closing
          Date, only in accordance with Rule 903 of Regulation S. Accordingly,
          neither such Initial Purchaser, its affiliates nor any persons acting
          on its or their behalf have engaged or will engage in any directed
          selling efforts (within the meaning of Regulation S) with respect to
          the Senior Subordinated Notes, and such Initial Purchaser, its
          Affiliates and any such persons have complied and will comply with the
          offering restrictions requirement of Regulation S;

               (iii) it understands that no action has been or will be taken in
          any jurisdiction by the Company that would permit a public offering of
          the Senior Subordinated Notes, or possession or distribution of the
          Offering Memorandum or any other offering or publicity material
          relating to the Senior Subordinated Notes in any country or
          jurisdiction where action for that purpose is required;

               (iv) it will comply with all applicable laws and regulations in
          each jurisdiction in which it acquires, offers, sells or delivers
          Senior Subordinated Notes or has in its possession or distributes the
          Offering Memorandum or any such other material, in all cases at its
          own expense, except, with respect to expenses, as otherwise provided
          herein; and

               (v) it agrees that, at or prior to confirmation of sales of the
          Senior Subordinated Notes, it will have sent to each distributor,
          dealer or person receiving a selling concession, fee or other
          remuneration that purchases Senior Subordinated Notes from it during
          the restricted period a confirmation or notice to substantially the
          following effect:

                    "The Securities covered hereby have not been registered
               under the U.S. Securities Act of 1933 (the "Securities Act") and
               may not be offered and sold within the United States or to, or
               for the account or benefit of, U.S. persons (i) as part of their
               distribution at any time or (ii) otherwise until 40 days after
               the later of the commencement of the offering and the closing
               date, except in either case in accordance with Regulation S (or
               Rule 144A if available) under the Securities Act. Terms used
               above have the meaning given to them by Regulation S."

     Terms used in this Section 3 and not otherwise defined in this Agreement
have the meanings given to them by Regulation S.


                                      -14-


     Section 4. Delivery of and Payment for the Notes.

          (a) Delivery of and payment for the Senior Subordinated Notes shall be
     made at the office of Schulte Roth & Zabel LLP, 900 Third Avenue, New York,
     NY, at 9:00 A.M., New York City time, on December 16, 1996 or at such other
     date or place as shall be determined by agreement between you and the
     Company. This date and time are sometimes referred to as the "Closing
     Date."

          (b) On the Closing Date, payment shall be made to the Company in
     same-day funds by wire transfer to such account or accounts as the Company
     shall specify two full business days prior to the Closing Date against
     delivery to you of the certificates evidencing the Senior Subordinated
     Notes. Upon delivery, the Senior Subordinated Notes shall be registered in
     such names and in such denominations as you shall request in writing not
     less than two full business days prior to the Closing Date. For the purpose
     of expediting the checking and packaging of certificates evidencing the
     Senior Subordinated Notes, the Company agrees to make such certificates
     available for inspection not later than 10:00 A.M., New York City time, on
     the business day prior to the Closing Date.

     Section 5. Further Agreements of the Company. The Company agrees:

          (a) To furnish to you, without charge, as many copies of the
     Preliminary Offering Memorandum and the Final Offering Memorandum and any
     supplements and amendments thereto as you may reasonably request.

          (b) Prior to making any amendment or supplement to the Offering
     Memorandum, the Company shall furnish a copy thereof to you and your
     counsel and will not effect any such amendment or supplement to which you
     shall reasonably object by notice to the Company after a reasonable period
     to review, which shall not in any case be longer than five business days
     after receipt of such copy.

          (c) If, at any time prior to completion of the distribution of the
     Senior Subordinated Notes by you to purchasers, any event shall occur or
     condition exist as a result of which it is necessary, in the opinion of
     your counsel or counsel for the Company, to amend or supplement the
     Offering Memorandum in order that the Offering Memorandum will not include
     an untrue statement of a material fact or omit to state a material fact
     necessary in order to make the statements therein not misleading in light
     of the circumstances existing at the time it is delivered to a purchaser,
     or if it is necessary to amend or supplement the Offering Memorandum to
     comply with applicable law, to promptly prepare such amendment or
     supplement as may be necessary to correct such untrue statement or omission
     or so that the Offering Memorandum, as so amended or supplemented, will
     comply with applicable law and to furnish you such number of copies as you
     may reasonably request.

          (d) So long as any Senior Subordinated Notes are outstanding and are
     "Restricted Securities" within the meaning of Rule 144(a)(3) under the
     Securities Act, to furnish to holders of the Senior


                                      -15-


     Subordinated Notes and prospective purchasers of Senior Subordinated Notes
     designated by such holders, upon request of such holders or such
     prospective purchasers, the information required to be delivered pursuant
     to Rule 144A(d)(4) under the Securities Act.

          (e) For a period of five years following the Closing Date, to furnish
     to you copies of any annual reports, quarterly reports and current reports
     filed with the Commission on Forms 10-K, 10-Q and 8-K, or such other
     similar forms as may be designated by the Commission, and such other
     documents, reports and information as shall be furnished by the Company to
     the Trustee or to the holders of the Notes pursuant to the Indenture.

          (f) To use its reasonable best efforts to qualify the Senior
     Subordinated Notes for sale under the securities or Blue Sky laws of such
     jurisdictions as you reasonably designate and to continue such
     qualifications in effect so long as required for the distribution of the
     Senior Subordinated Notes. The Company will also arrange for the
     determination of the eligibility for investment of the Senior Subordinated
     Notes under the laws of such jurisdictions as you may reasonably request.
     Notwithstanding the foregoing, the Company shall not be obligated to
     qualify as a foreign corporation in any jurisdiction in which it is not so
     qualified or to file a general consent to service of process in any
     jurisdiction.

          (g) To use its best efforts to permit the Senior Subordinated Notes to
     be designated Private Offerings, Resales and Trading through Automated
     Linkages Market ("PORTAL") securities in accordance with the rules and
     regulations adopted by the National Association of Securities Dealers, Inc.
     relating to trading in the PORTAL Market and to permit the Senior
     Subordinated Notes to be eligible for clearance and settlement through the
     Depository Trust Company (the "DTC").

          (h) Not to, and will cause its affiliates not to, sell, offer for sale
     or solicit offers to buy or otherwise negotiate in respect of any security
     (as defined in the Securities Act) which could be integrated with the sale
     of the Senior Subordinated Notes in a manner which would require the
     registration under the Securities Act of the Senior Subordinated Notes.

          (i) Except following the effectiveness of the Registration Statement
     (as defined in the Registration Rights Agreement), not to, and will cause
     its affiliates not to, solicit any offer to buy or offer to sell the Senior
     Subordinated Notes by means of any form of general solicitation or general
     advertising (as those terms are used in Regulation D under the Securities
     Act) or in any manner involving a public offering within the meaning of
     Section 4(2) of the Securities Act.

          (j) To apply the net proceeds from the sale of the Senior Subordinated
     Notes as set forth in the Offering Memorandum.

          (k) To use its best efforts to ensure that neither the Company nor any
     of the Subsidiaries shall become an "investment company" within the meaning
     of such term 


                                      -16-


     under the Investment Company Act and the rules and regulations of the
     Commission thereunder.

     Section 6. Payment of Expenses. The Company agrees to pay (a) the costs in
connection with the authorization, issuance, sale and delivery of the Notes and
any taxes payable in that connection, (b) the costs incident to the preparation
and printing of the Offering Memorandum and any amendments or supplements
thereto, (c) the costs of distributing the Preliminary Offering Memorandum and
the Final Offering Memorandum and any amendments or supplements thereto, (d) the
costs incident to the preparation, printing and delivery of any certificates
representing the Notes, including stamp duties and stock transfer taxes, if any,
payable upon issuance of any of the Notes, (e) the fees and disbursements of the
Company's counsel and accountants, (f) any fees charged by rating agencies for
rating the Notes, (g) the fees and expenses of qualifying the Notes under
securities laws of the several jurisdictions as provided in Section 5(f) and of
preparing, printing and distributing a Blue Sky memorandum (including any
related fees and expenses of Willkie Farr & Gallagher, counsel to the Initial
Purchasers, in connection with such qualification or memorandum), (h) the fees
and expenses of the Trustee and any agent of the Trustee and the fees and
disbursements of any counsel for the Trustee in connection with the Indenture
and the Notes; (i) the costs and expenses of DTC and its nominee, including its
book-entry system; (j) all expenses and listing fees incurred in connection with
the application for quotation of the Senior Subordinated Notes on the PORTAL
Market, and (k) all other costs and expenses incident to the performance of the
Company's obligations hereunder which are not otherwise specifically provided
for in this Section; provided, however that except as otherwise provided in this
Section 6 and Section 10 hereof the Initial Purchasers shall pay their own costs
and expenses, including the costs and expenses of their counsel.

     Section 7. Conditions of Initial Purchasers' Obligations. The respective
obligations of the Initial Purchasers hereunder are subject to each of the
following terms and conditions:

          (a) No Initial Purchaser shall have discovered and disclosed to the
     Company on or prior to such Closing Date that the Preliminary Offering
     Memorandum or the Final Offering Memorandum or any amendment or supplement
     thereto contains an untrue statement of a fact which, in the opinion of
     Willkie Farr & Gallagher, counsel for the Initial Purchasers, is material
     or omits to state a fact which, in the opinion of such counsel, is material
     and is necessary to make the statements therein, in light of the
     circumstances under which they were made, not misleading.

          (b) All of the representations and warranties of the Company contained
     in this Agreement shall be true and correct on the date hereof and on the
     Closing Date with the same force and effect as if made on and as of the
     date hereof and the Closing Date, respectively. The Company shall have
     performed or complied with all of the agreements herein contained and
     required to be performed or complied with by it at or prior to the Closing
     Date.


                                      -17-


          (c) The Offering Memorandum shall have been printed and copies
     distributed to the Initial Purchasers not later than 10:00 a.m., New York
     City time, on the day following the date of this Agreement or at such later
     date and time as to which the Initial Purchasers may agree, and no stop
     order suspending the qualification or exemption from qualification of the
     Senior Subordinated Notes in any jurisdiction referred to in Section 5(f)
     shall have been issued and no proceeding for that purpose shall have been
     commenced or shall be pending or threatened.

          (d) No action shall have been taken and no statute, rule, regulation
     or order shall have been enacted, adopted or issued by any governmental
     agency which would, as of the Closing Date, have a Material Adverse Effect;
     no action, suit or proceeding shall have been commenced and be pending
     against or affecting or, to the best knowledge of the Company, threatened
     against, the Company or any of the Subsidiaries or any of the assets or
     operations to be acquired in the Acquisitions before any court or
     arbitrator or any governmental body, agency or official that, if adversely
     determined, could reasonably be expected to result in a Material Adverse
     Effect; and no stop order shall have been issued by the Commission or any
     governmental agency of any jurisdiction referred to in Section 5(f)
     preventing the use of the Offering Memorandum, or any amendment or
     supplement thereto, or which could reasonably be expected to have a
     Material Adverse Effect.

          (e) Since the dates as of which information is given in the Offering
     Memorandum and other than as set forth in the Offering Memorandum, (i)
     there shall not have been any Material Adverse Change, or any development
     that is reasonably likely to result in a Material Adverse Change, or any
     material change in the long-term debt, or material increase in the
     short-term debt of the Company and the Subsidiaries, from that set forth or
     described in the Offering Memorandum; (ii) no dividend or distribution of
     any kind shall have been declared, paid or made by the Company on any class
     of its capital stock; (iii) the Company, the Subsidiaries or any of the
     assets or operations to be acquired in the Acquisitions shall not have
     incurred any liabilities or obligations, direct or contingent for which the
     Company or any Subsidiary may be liable, that are, or would be, material,
     individually or in the aggregate, to the Company and its Subsidiaries,
     taken as a whole, and that are, or would be, required to be disclosed on a
     balance sheet or notes thereto in accordance with generally accepted
     accounting principles and are not disclosed on the latest applicable
     balance sheets or notes thereto included in the Offering Memorandum.

          (f) The Initial Purchasers shall have received a certificate, dated
     the Closing Date, signed on behalf of the Company by (i) Jeffrey H.
     Brennan, Chief Executive Officer, and (ii) Richard Fritsche, Chief
     Financial Officer, confirming that (A) such officers have participated in
     conferences with other officers and representatives of the Company and
     Subsidiaries, representatives of the independent public accountants of the
     Company and representatives of counsel to the Company at which the contents
     of the Offering Memorandum and related matters were discussed and (B) the
     matters set forth in 


                                      -18-


     paragraphs (b), (c), (d) and (e) of this Section 7 are true and correct as
     of the Closing Date.

          (g) All corporate proceedings and other legal matters incident to the
     authorization, form and validity of this Agreement, the Notes, the
     Indenture, the Registration Rights Agreement, the Offering Memorandum, the
     Bank Credit Facility, the Acquisition Agreements and all other legal
     matters relating to this Agreement and the transactions contemplated
     hereby, shall be satisfactory in all material respects to counsel for the
     Initial Purchaser, and the Company shall have furnished to such counsel all
     documents and information that they may reasonably request to enable them
     to pass upon such matters.

          (h)(1) Schulte Roth & Zabel LLP, special counsel for the Company,
     shall have furnished to the Initial Purchasers its written opinion, as
     counsel to the Company, addressed to the Initial Purchasers and dated the
     Closing Date, in form and substance reasonably satisfactory to the Initial
     Purchaser, to the effect that:

               (i) Each of the Company and each of the Subsidiaries is and,
          immediately after the Acquisitions, will be, validly existing and in
          good standing under the laws of its jurisdiction of incorporation ,
          and is and immediately after the Acquisitions, will be qualified to do
          business and in good standing as a foreign corporation in each
          jurisidiction which its ownership or leasing of property or the
          conduct of its business requires such qualification (except where the
          failure to be so qualified and in good standing would not have a
          Material Adverse Effect), and has and, immediately after the
          Acquisitions, will have corporate power and authority to own its
          properties and conduct its business;

               (ii) Assuming that the Senior Subordinated Notes are issued, sold
          and delivered under the circumstances contemplated by the Final
          Offering Memorandum, that the representations and warranties of the
          Initial Purchasers contained in Section 3 hereof are true, correct and
          complete and that the Company and Initial Purchasers comply with their
          respective covenants in Sections 3 and 5 hereof, (A) registration
          under the Securities Act of the Senior Subordinated Notes or
          qualification of the Indenture under the Trust Indenture Act is not
          required in connection with the offer and sale of the Senior
          Subordinated Notes to the Initial Purchasers in the manner
          contemplated by the Final Offering Memorandum and this Agreement, and
          (B) initial resales of the Senior Subordinated Notes by the Initial
          Purchasers on the terms and in the manner set forth in the Final
          Offering Memorandum and Section 3 hereof are exempt from the
          registration requirements of the Securities Act, it being understood,
          however, that such counsel need not express any opinion as to any
          subsequent resales of the Notes;

               (iii) The Company has the corporate power and authority to
          execute and deliver, and to consummate the transactions contemplated
          by, this 


                                      -19-


          Agreement; the Company has the corporate power and authority to issue,
          sell and deliver the Senior Subordinated Notes as contemplated by this
          Agreement;

               (iv) The execution and delivery of this Agreement have been duly
          authorized by all requisite corporate action of the Company, and this
          Agreement has been duly executed and delivered by the Company;

               (v) The execution and delivery of the Indenture have been duly
          authorized by all requisite corporate action of the Company; and the
          Indenture has been duly executed and delivered by the Company, and
          assuming due authorization, execution and delivery by the Trustee, is
          a legal, valid and binding agreement of the Company, enforceable
          against it in accordance with its terms, subject to the effects of
          bankruptcy, insolvency, fraudulent conveyance, reorganization,
          moratorium and other similar laws relating to or affecting creditors'
          rights generally and to general equitable principles (whether
          considered in a proceeding in equity or at law) and except that the
          remedy of specific performance and other forms of equitable relief may
          be subject to certain equitable defenses and to the discretion of the
          court before which such proceedings may be brought;

               (vi) The execution and delivery of the Senior Subordinated Notes
          have been duly authorized by all requisite corporate action of the
          Company; and the Senior Subordinated Notes have been duly executed and
          delivered by the Company and, assuming due execution, authentication
          by the Trustee, issuance and delivery as provided in the Indenture and
          payment therefor as provided herein, are legal, valid and binding
          obligations of the Company, entitled to the benefits of the Indenture,
          enforceable against the Company in accordance with their terms,
          subject to the effects of bankruptcy, insolvency, fraudulent
          conveyance, reorganization, moratorium and other similar laws relating
          to or affecting creditors' rights generally and to general equitable
          principles (whether considered in a proceeding in equity or at law)
          and except that the remedy of specific performance and other forms of
          equitable relief may be subject to certain equitable defenses and to
          the discretion of the court before which such proceedings may be
          brought;

               (vii) The execution and delivery of the New Senior Subordinated
          Notes have been duly authorized by all requisite corporate action of
          the Company; and, when duly executed and delivered by the Company and
          duly authenticated by the Trustee, will be legal, valid and binding
          obligations of the Company, entitled to the benefits of the Indenture,
          enforceable against the Company in accordance with their terms,
          subject to the effects of bankruptcy, insolvency, fraudulent
          conveyance, reorganization, moratorium and other similar laws relating
          to or affecting creditors' rights generally and to general equitable
          principles (whether considered in a proceeding in equity or at law)
          and except that the remedy of specific performance and other forms of
          equitable relief may be subject to certain 


                                      -20-


          equitable defenses and to the discretion of the court before which
          such proceedings may be brought;

               (viii) The execution and delivery of the Registration Rights
          Agreement have been duly authorized by all requisite corporate action
          of the Company; the Registration Rights Agreement has been duly
          executed and delivered by the Company and, assuming due authorization,
          execution and delivery by the Initial Purchasers, the Registration
          Rights Agreement (other than the indemnification and contribution
          provisions thereof, as to which such counsel need express no opinion)
          is a legal, valid and binding agreement of the Company, enforceable
          against it in accordance with its terms, subject to the effects of
          bankruptcy, insolvency, fraudulent conveyance, reorganization,
          moratorium and other similar laws relating to or affecting creditors'
          rights generally and to general equitable principles (whether
          considered in a proceeding in equity or at law) and except that the
          remedy of specific performance and other forms of equitable relief may
          be subject to certain equitable defenses and to the discretion of the
          court before which such proceedings may be brought;

               (ix) The execution and delivery of the Bank Credit Facility have
          been duly authorized by all requisite corporate action of the Company;
          and the Bank Credit Facility has been duly executed and delivered by
          the Company and, assuming the due authorization, execution and
          delivery by the parties thereto other than the Company, is a legal,
          valid and binding agreement of the Company, enforceable against it in
          accordance with its terms, subject to the effects of bankruptcy,
          insolvency, fraudulent conveyance, reorganization, moratorium and
          other similar laws relating to or affecting creditors' rights
          generally and to general equitable principles (whether considered in a
          proceeding in equity or at law);

               (x) The authorized capital stock of the Company is as set forth
          under the caption "Capitalization" in the Offering Memorandum, and all
          of the issued shares of capital stock of the Company have been duly
          and validly authorized and issued, are fully paid and non-assessable;
          all of the outstanding shares of capital stock of each Subsidiary,
          have been duly authorized and validly issued, are fully paid and
          nonassessable, and are or, upon consummation of the Acquisitions, will
          be held of record by the Company free and clear, to the knowledge of
          such counsel, of any adverse claim other than those arising from the
          Bank Credit Facility; and, to the knowledge of such counsel, there are
          no outstanding rights, warrants or options to acquire, or instruments
          convertible into or exchangeable for, any shares of capital stock of
          any of the Subsidiaries;

               (xi) The execution and delivery by the Company of this Agreement,
          the Indenture, the Registration Rights Agreement, the Bank Credit
          Facility and the Acquisition Agreements, the consummation by the
          Company of the transactions contemplated hereby and thereby (including
          the Acquisitions), and the issuance and sale of the Notes by the
          Company will not (A) to the knowledge of such 


                                      -21-


          counsel, conflict with or result in a breach or violation of any of
          the terms or provisions of, or constitute a default under, any
          indenture, mortgage, deed of trust, loan or credit agreement, or other
          agreement or instrument known to such counsel to which the Company or
          any of the Subsidiaries is or, immediately after the Acquisitions,
          will be a party or by which the Company or any of the Subsidiaries or
          any of their property are or, immediately after the Acquisitions, will
          be subject, which conflict, breach, violation or default has had or
          would reasonably be expected to have a Material Adverse Effect, or (B)
          result in any violation of the provisions of the charter or bylaws of
          the Company or any of the Subsidiaries or, (C) to the knowledge of
          such counsel, result in any violation of the provisions of any federal
          or state statute, or any order, rule or regulation of any federal or
          state court or governmental agency or body having jurisdiction over
          the Company or any of the Subsidiaries or any of their properties or
          assets, which violation has had or would reasonably be expected to
          have a Material Adverse Effect; and, except for such consents,
          approvals, authorizations, registrations or qualifications as may be
          required under applicable state and foreign jurisdiction securities
          laws in connection with the purchase and distribution of the Senior
          Subordinated Notes by the Initial Purchasers and as set forth in the
          Registration Rights Agreement, no consent, approval, authorization or
          order of, or filing or registration with, any federal or state court
          or governmental agency or body having jurisdiction over the Company or
          any of the Subsidiaries or any of their properties or assets, is
          required in connection with the execution and delivery by the Company
          of this Agreement, the Indenture, the Registration Rights Agreement,
          the Bank Credit Facility and the Acquisition Agreements, the
          consummation by the Company of the transactions contemplated hereby
          and thereby, and the issuance and sale of the Notes by the Company
          which has not been obtained or made other than those which if not
          obtained or made would not reasonably be expected to have a Material
          Adverse Effect;

               (xii) The descriptions of this Agreement, the Indenture, the
          Notes, the Registration Rights Agreement, the Bank Credit Facility and
          the Acquisition Agreements in the Offering Memorandum conform, as
          applicable, in all material respects to the terms thereof;

               (xiii) To the knowledge of such counsel and except as set forth
          or referred to in the Offering Memorandum, no legal or governmental
          proceedings are pending or threatened to which the Company or any of
          the Subsidiaries is or, immediately after the Acquisitions, will be a
          party or of which any property or assets of the Company or any of the
          Subsidiaries is or, immediately after the Acquisitions, will be the
          subject that, if determined adversely to the Company or any of the
          Subsidiaries, would reasonably be expected to have a Material Adverse
          Effect;

               (xiv) Neither the Company nor any of the Subsidiaries is, or
          immediately after the transactions contemplated hereby, will be (i) an
          "investment 


                                      -22-


          company" within the meaning of the Investment Company Act of 1940, as
          amended, or (ii) a "holding company" or a "subsidiary company" nor, to
          the knowledge of such counsel, an "affiliate" of a holding company
          within the meaning of the Public Utility Holding Company Act of 1935,
          as amended;

               (xv) No securities of the Company of the same class (within the
          meaning of Rule 144A(d)(3) under the Securities Act) as the Senior
          Subordinated Notes are listed on any national securities exchange
          registered under Section 6 of the Exchange Act or quoted on an
          automated inter-dealer quotation system; and

               (xvi) The issuance or sale of the Senior Subordinated Notes and
          the application by the Company of the net proceeds thereof as set
          forth in the Offering Memorandum will not violate Regulation G, T, U
          or X of the Board of Governors of the Federal Reserve System.

          In addition, such counsel shall state that it acted as counsel to the
     Company in connection with the Acquisitions and has participated in
     conferences with officers and other representatives of the Company and
     representatives of the sellers named in the Acquisition Agreements,
     representatives of the independent public accountants of the Company and
     the sellers named in the Acquisition Agreements, representatives of the
     Initial Purchasers and representatives of counsel for the Initial
     Purchasers at which the contents of the Offering Memorandum and related
     matters were discussed and, although such counsel has not undertaken to
     investigate or verify independently, and does not assume any responsibility
     for, the accuracy, completeness or fairness of the statements contained in
     the Offering Memorandum, on the basis of the foregoing no information has
     come to the attention of such counsel that causes such counsel to believe
     that the Offering Memorandum (except as to financial statements, including
     the notes thereto and other financial and accounting data included therein
     or omitted therefrom, as to which no belief need be expressed), as of its
     date or the Closing Date, contained or contains an untrue statement of a
     material fact or omitted or omits to state a material fact necessary in
     order to make the statements therein, in the light of the circumstances
     under which they were made, not misleading.

          In rendering such opinion, such counsel may state that its opinion is
     limited to matters governed by the federal laws of the United States of
     America, the General Corporation Law of the State of Delaware and the laws
     of the State of New York. In rendering their opinion as aforesaid, counsel
     may rely upon an opinion or opinions, each dated the Closing Date, of
     Morgan, Lewis & Bockius with respect to matters concerning Federal
     antitrust law, provided that (1) such reliance is expressly authorized by
     the opinion of Morgan Lewis & Bockius so relied upon and a copy of such
     opinion is delivered to the Initial Purchasers and is, in form and
     substance, satisfactory to them and their counsel, and (2) counsel shall
     state in their opinion that they believe that they and the Initial
     Purchasers are justified in relying thereon.


                                      -23-


          (h)(2) Darby & Darby, intellectual property counsel for the Company,
     shall have furnished to the Initial Purchasers its written opinion, as
     intellectual property counsel to the Company, addressed to the Initial
     Purchasers and dated the Closing Date, in form and substance reasonably
     satisfactory to the Initial Purchaser, to the effect that to the best of
     such counsel's knowledge and other than as set forth in the Offering
     Memorandum, upon consummation of the Acquisitions, the Company and each of
     the Subsidiaries will own or possess all material patents, patent
     applications, trademarks, service marks, trade names, trademark
     registrations, service mark registrations, copyrights and licenses
     necessary for the conduct of their respective businesses, as described in
     the Offering Memorandum and have no reason to believe that the conduct of
     their respective businesses will conflict with, and have not received any
     notice of any claim of conflict with, any such rights of others which if
     determined adversely to the Company would reasonably be expected to have a
     Material Adverse Effect.

          (h)(3) If the Initial Purchasers so request, the Initial Purchasers
     shall have received a legal opinion as to certain matters relating to
     Pulidos de Juarez, S.A. de C.V. from Bryan Gonzalez Vargas y Gonzalez Baz,
     S.C., in form and substance reasonably satisfactory to the Initial
     Purchasers.

          (i) Willkie Farr & Gallagher shall have furnished to the Initial
     Purchasers their written opinion, as counsel to the Initial Purchasers and
     dated the Closing Date, in form and substance satisfactory to the Initial
     Purchasers.

          (j) With respect to the letters of Arthur Andersen LLP delivered to
     the Initial Purchasers concurrently with the execution of this Agreement
     (the "initial letters"), the Company shall have furnished to the Initial
     Purchasers the letters (as used in this paragraph, the "bring-down
     letters") of such accountant, addressed to the Initial Purchasers and dated
     such Closing Date (i) confirming that they are independent public
     accountants under the guidelines of the American Institute of Certified
     Public Accountants, (ii) stating, as of the date of the bring-down letters
     (or, with respect to matters involving changes or developments since the
     respective dates as of which specified financial information is given in
     the Offering Memorandum, as of a date not more than two days prior to the
     date of the bring-down letter), the conclusions and findings of such firm
     with respect to the financial information and other matters covered by the
     initial letters and (iii) confirming in all material respects the
     conclusions and findings set forth in the initial letter.

          (k) The Company and the Trustee shall have entered into the Indenture
     and the Initial Purchasers shall have received counterparts, conformed as
     executed, thereof.

          (l) The Company and the Initial Purchasers shall have entered into the
     Registration Rights Agreement and the Initial Purchasers shall have
     received counterparts, conformed as executed, thereof.

          (m) The Company and each other party thereto shall have entered into
     the Bank Credit Facility (the form and substance of which shall be
     reasonably acceptable to 


                                      -24-


     the Initial Purchasers) and the Initial Purchasers shall have received
     counterparts, conformed as executed, thereof and of all other documents and
     agreements entered into in connection therewith and there shall be no
     default or event of default thereunder. On the Closing Date the Bank Credit
     Facility shall be in full force and effect.

          (n) The Company and each other party thereto shall have entered into
     the Acquisition Agreements (the form and substance of which shall be
     reasonably acceptable to the Initial Purchaser) and the Initial Purchasers
     shall have received counterparts, conformed as executed, thereof and of all
     other documents and agreements entered into in connection therewith and all
     of the conditions to the obligations of the parties to the Acquisition
     Agreements other than payment of the purchase prices thereunder shall have
     been satisfied or waived.

          (o) The consummation of the Acquisitions shall have occurred
     concurrently with the purchase and sale hereunder.

          (p) (i) None of the Company, any of the Subsidiaries or any of the
     assets or operations being acquired in the Acquisitions shall have
     sustained since the date of the latest audited financial statements of the
     class ring business of CJC Holdings, Inc. and L.G. Balfour Company, Inc.
     included in the Offering Memorandum losses or interferences with their
     businesses, taken as a whole, from fire, explosion, flood or other
     calamity, whether or not covered by insurance, or from any labor dispute or
     court or governmental action, order or decree, otherwise than as set forth
     or contemplated in the Offering Memorandum or (ii) since such date there
     shall not have been any change in the capital stock or long-term debt of
     the Company or any of the Subsidiaries or any change, or any development
     involving a prospective change, in or affecting the general affairs,
     management, financial position, stockholders' equity or results of
     operations of the Company and the Subsidiaries, taken as a whole, otherwise
     than as set forth or contemplated in the Offering Memorandum, the effect of
     which, in any such case described in clause (i) or (ii), is, in the
     reasonable judgment of the Initial Purchasers, so material and adverse as
     to make it impracticable or inadvisable to proceed with the offering or the
     delivery of the Senior Subordinated Notes being delivered on the Closing
     Date on the terms and in the manner contemplated herein and in the Offering
     Memorandum.

          (q) Subsequent to the execution and delivery of this Agreement there
     shall not have occurred any of the following: (i) trading in securities
     generally on the New York Stock Exchange or The Nasdaq Stock Market's
     National Market or in the over-the-counter market shall have been suspended
     or materially limited, or minimum prices shall have been established on
     such exchange by the Commission, or by such exchange or by any other
     regulatory body or governmental authority having jurisdiction, (ii) a
     banking moratorium shall have been declared by Federal or state
     authorities, (iii) the United States shall have become engaged in
     hostilities, there shall have been an escalation in hostilities involving
     the United States or there shall have been a declaration of a national
     emergency or war by the United States or (iv) there shall have occurred
     such a material adverse 


                                      -25-


     change in general economic, political or financial conditions (or the
     effect of international conditions on the financial markets in the United
     States shall be such) as to make it, in the reasonable judgment of a
     majority in interest of the Initial Purchasers, impracticable or
     inadvisable to proceed with the offering or delivery of the Senior
     Subordinated Notes being delivered on the Closing Date on the terms and in
     the manner contemplated herein and in the Offering Memorandum.

          (r) Subsequent to the execution and delivery of this Agreement, (i) no
     downgrading shall have occurred in the rating accorded the Senior
     Subordinated Notes by a nationally recognized statistical rating
     organization, as that term is defined by the Commission for purposes of
     Rule 436(g)(2) under the Securities Act, and (ii) no such organization
     shall have publicly announced that it has under surveillance or review,
     with possible negative implications, its rating of any of the Company's
     debt securities.

          (s) Willkie Farr & Gallagher shall have been furnished with such
     documents, in addition to those set forth above, as they may reasonably
     require for the purpose of enabling them to review or pass upon the matters
     referred to in this Section 7 and in order to evidence the accuracy,
     completeness or satisfaction in all material respects of any of the
     representations, warranties or conditions herein contained.

          (t) Prior to the Closing Date, the Company shall have furnished to the
     Initial Purchasers such further information, certificates and documents as
     the Initial Purchasers may reasonably request.

     All opinions, letters, evidence and certificates mentioned above or
elsewhere in this Agreement shall be deemed to be in compliance with the
provisions hereof only if they are in form and substance reasonably satisfactory
to counsel for the Initial Purchasers.

     Section 8. Indemnification and Contribution.

          (a) The Company agrees to indemnify and hold harmless each Initial
     Purchaser and each person, if any, who controls any Initial Purchaser
     within the meaning of the Securities Act, and each director, officer,
     employee or agent of such Initial Purchaser or such controlling person,
     from and against any loss, claim, damage or liability, joint or several, or
     any action in respect thereof (including, but not limited to, any loss,
     claim, damage, liability or action relating to purchases and sales of
     Senior Subordinated Notes), to which that Initial Purchaser or controlling
     person may become subject, under the Securities Act or otherwise, insofar
     as such loss, claim, damage, liability or action arises out of, or is based
     upon, (i) any untrue statement or alleged untrue statement of a material
     fact contained in any Preliminary Offering Memorandum or Final Offering
     Memorandum or in any amendment or supplement thereto, (ii) the omission or
     alleged omission to state in any Preliminary Offering Memorandum or Final
     Offering Memorandum or in any amendment or supplement thereto any material
     fact required to be stated therein or necessary to make the statements
     therein not misleading, or (iii) any act or failure to act or any alleged
     act or failure to act by any Initial Purchaser in connection with, or
     relating in any manner to, the Notes or the offering contemplated 


                                      -26-


     hereby, and which is included as part of or referred to in any loss, claim,
     damage, liability or action arising out of or based upon matters covered by
     clause (i) or (ii) above (provided that the Company shall not be liable
     under this clause (iii) to the extent that it is determined in a final
     judgment by a court of competent jurisdiction that such loss, claim,
     damage, liability or action resulted directly from any such acts or
     failures to act undertaken or omitted to be taken by such Initial Purchaser
     through its negligence or willful misconduct), and shall reimburse each
     Initial Purchaser and each such controlling person promptly upon demand for
     any legal or other expenses reasonably incurred by that Initial Purchaser
     or controlling person in connection with investigating or defending or
     preparing to defend against any such loss, claim, damage, liability or
     action as such expenses are incurred; provided, however, that the Company
     shall not be liable in any such case to the extent that any such loss,
     claim, damage, liability or action arises out of, or is based upon, any
     untrue statement or alleged untrue statement or omission or alleged
     omission made in the Preliminary Offering Memorandum or Final Offering
     Memorandum or in any such amendment or supplement in reliance upon and in
     conformity with written information furnished to the Company by or on
     behalf of any Initial Purchaser specifically for inclusion therein; and
     provided further that with respect to any such untrue statement or omission
     made in the Preliminary Offering Memorandum, the indemnity agreement
     contained in this Section 8(a) shall not inure to the benefit of any such
     Initial Purchaser which sold the Senior Subordinated Notes to the person
     asserting any such loss, claim, damage, liability or action, to the extent
     that such sale was an initial resale by such Initial Purchaser and any such
     loss, claim, damage, liability or action of such Initial Purchaser is
     demonstrated by the Company to be a result of the fact that both (i) to the
     extent required by applicable law, a copy of the Final Offering Memorandum
     was not sent or given to such person at, prior or promptly following the
     written confirmation of the sale of such Senior Subordinated Notes to such
     person, and (ii) the untrue statement or omission in the Preliminary
     Offering Memorandum was corrected in the Final Offering Memorandum unless,
     in either case, such failure to deliver the Final Offering Memorandum was a
     result of non-compliance by the Company with Section 5(c) hereof. The
     foregoing indemnity agreement is in addition to any liability which the
     Company may otherwise have to any Initial Purchaser or to any controlling
     person of that Initial Purchaser.

          (b) Each Initial Purchaser, severally and not jointly, shall indemnify
     and hold harmless the Company and each of its directors and officers
     (including, without limitation, each person who was an officer or director
     prior to consummation of the Acquisitions or who is appointed or elected a
     director or officer of the Company upon consummation of the Acquisitions)
     and each person, if any, who controls the Company within the meaning of the
     Securities Act, from and against any loss, claim, damage or liability,
     joint or several, or any action in respect thereof, to which the Company or
     any such director, officer or controlling person may become subject, under
     the Securities Act or otherwise, insofar as such loss, claim, damage,
     liability or action arises out of, or is based upon, (i) any untrue
     statement or alleged untrue statement of a material fact contained in any
     Preliminary Offering Memorandum or Final Offering Memorandum or in any
     amendment or supplement thereto or (ii) the omission or alleged omission to
     state 


                                      -27-


     in any Preliminary Offering Memorandum or Final Offering Memorandum, or any
     amendment or supplement thereto any material fact required to be stated
     therein or necessary to make the statements therein not misleading, but in
     each case only to the extent that the untrue statement or alleged untrue
     statement or omission or alleged omission was made in reliance upon and in
     conformity with written information furnished to the Company by or on
     behalf of that Initial Purchaser specifically for inclusion therein, and
     shall reimburse the Company and any such director, officer or controlling
     person for any legal or other expenses reasonably incurred by the Company
     or any such director, officer or controlling person in connection with
     investigating or defending or preparing to defend against any such loss,
     claim, damage, liability or action as such expenses are incurred. The
     foregoing indemnity agreement is in addition to any liability which any
     Initial Purchaser may otherwise have to the Company or any such director,
     officer or controlling person.

          (c) Promptly after receipt by an indemnified party under this Section
     8 of notice of any claim or the commencement of any action, the indemnified
     party shall, if a claim in respect thereof is to be made against the
     indemnifying party under this Section 8, notify the indemnifying party in
     writing of the claim or the commencement of that action; provided, however,
     that the failure to notify the indemnifying party shall not relieve it from
     any liability which it may have under this Section 8 except to the extent
     it has been materially prejudiced by such failure and, provided further,
     that the failure to notify the indemnifying party pursuant to this Section
     8 shall not relieve it from any liability which it may have to an
     indemnified party otherwise than under this Section 8. If any such claim or
     action shall be brought against an indemnified party, and it shall notify
     the indemnifying party thereof, the indemnifying party shall be entitled to
     participate therein and, to the extent that it wishes, jointly with any
     other similarly notified indemnifying party, to assume the defense thereof
     with counsel reasonably satisfactory to the indemnified party. After notice
     from the indemnifying party to the indemnified party of its election to
     assume the defense of such claim or action, the indemnifying party shall
     not be liable to the indemnified party under this Section 8 for any legal
     or other expenses subsequently incurred by the indemnified party in
     connection with the defense thereof other than reasonable costs of
     investigation; provided, however, that any indemnified party shall have the
     right to employ separate counsel in any such action and to participate in
     the defense thereof but the fees and expenses of such counsel shall be at
     the expense of such indemnified party unless (i) the employment thereof has
     been specifically authorized by the indemnifying party in writing, (ii)
     such indemnified party shall have been advised by such counsel that there
     may be one or more legal defenses available to it which are different from
     or additional to those available to the indemnifying party and in the
     reasonable judgment of such counsel it is advisable for such indemnified
     party to employ separate counsel or (iii) the indemnifying party has failed
     to reasonably and promptly assume the defense of such action and employ
     counsel reasonably satisfactory to the indemnified party, in which case, if
     such indemnified party notifies the indemnifying party in writing that it
     elects to employ separate counsel at the expense of the indemnifying party,
     the indemnifying party shall not have the right to assume the defense of
     such action on behalf of such indemnified party, it being understood,
     however, that the 


                                      -28-


     indemnifying party shall not, in connection with any one such action or
     separate but substantially similar or related actions in the same
     jurisdiction arising out of the same general allegations or circumstances,
     be liable for the reasonable fees and expenses of more than one separate
     firm of attorneys (in addition to no more than one local counsel) at any
     time for all such indemnified parties, which firm shall be designated in
     writing by the Initial Purchasers, if the indemnified parties under this
     Section 8 consist of the Initial Purchasers or any of their respective
     controlling persons, or by the Company if the indemnified parties under
     this Section 8 consist of the Company or any of their respective directors,
     officers or controlling persons. No indemnifying party shall be liable for
     any settlement of any such action effected without its written consent, but
     if settled with its written consent or if there be a final judgment of the
     plaintiff in any such action, the indemnifying party agrees to indemnify
     and hold harmless any indemnified party from and against any loss or
     liability by reason of such settlement or judgment. No indemnifying party
     shall, without the prior written consent of the indemnified party, effect
     any settlement of any pending or threatened proceeding in respect of which
     any indemnified party is or could have been a party and indemnity could
     have been sought hereunder by such indemnified party, unless such
     settlement includes an unconditional release of such indemnified party from
     all liability on claims that are subject matter of such proceeding.

          (d) If the indemnification provided for in this Section 8 shall for
     any reason be unavailable to or insufficient to hold harmless an
     indemnified party under Section 8(a) or 8(b) in respect of any loss, claim,
     damage or liability, or any action in respect thereof, referred to therein,
     then each indemnifying party shall, in lieu of indemnifying such
     indemnified party, contribute to the amount paid or payable by such
     indemnified party as a result of such loss, claim, damage or liability, or
     action in respect thereof, (i) in such proportion as shall be appropriate
     to reflect the relative benefits received by the Company on the one hand
     and the Initial Purchasers on the other from the offering of the Senior
     Subordinated Notes or (ii) if the allocation provided by clause (i) above
     is not permitted by applicable law, in such proportion as is appropriate to
     reflect not only the relative benefits referred to in clause (i) above but
     also the relative fault of the Company on the one hand and the Initial
     Purchasers on the other with respect to the statements or omissions which
     resulted in such loss, claim, damage or liability, or action in respect
     thereof, as well as any other relevant equitable considerations. The
     relative benefits received by the Company on the one hand and the Initial
     Purchasers on the other with respect to such offering shall be deemed to be
     in the same proportion as the total net proceeds from the offering of the
     Senior Subordinated Notes purchased under this Agreement (before deducting
     expenses) received by the Company, on the one hand, and the total discounts
     and commissions received by the Initial Purchasers with respect to the
     Senior Subordinated Notes purchased under this Agreement, on the other
     hand, bear to the total gross proceeds from the offering of the Senior
     Subordinated Notes under this Agreement, in each case as set forth in the
     table on the cover page of the Final Offering Memorandum. The relative
     fault shall be determined by reference to whether the untrue or alleged
     untrue statement of a material fact or omission or alleged omission to
     state a material fact relates to information supplied by the Company, on
     the one hand, or the 


                                      -29-


     Initial Purchasers, on the other hand, the intent of the parties and their
     relative knowledge, access to information and opportunity to correct or
     prevent such statement or omission. The Company and the Initial Purchasers
     agree that it would not be just and equitable if contributions pursuant to
     this Section 8(d) were to be determined by pro rata allocation or by any
     other method of allocation which does not take into account the equitable
     considerations referred to herein. The amount paid or payable by an
     indemnified party as a result of the loss, claim, damage or liability, or
     action in respect thereof, referred to above in this Section 8(d) shall be
     deemed to include, for purposes of this Section 8(d), any legal or other
     expenses reasonably incurred by such indemnified party in connection with
     investigating or defending any such action or claim. Notwithstanding the
     provisions of this Section 8(d), no Initial Purchaser shall be required to
     contribute any amount in excess of the amount by which the total discounts
     and commissions with respect to the Senior Subordinated Notes purchased by
     it and distributed to the public was offered to the public exceeds the
     amount of any damages which such Initial Purchaser has otherwise paid or
     become liable to pay by reason of any untrue or alleged untrue statement or
     omission or alleged omission. No person guilty of fraudulent
     misrepresentation (within the meaning of Section 11 of the Securities Act)
     shall be entitled to contribution from any person who was not guilty of
     such fraudulent misrepresentation.

          (e) The Initial Purchasers severally confirm that the statements with
     respect to the offering of the Notes set forth on the cover page of, and
     under the caption "Plan of Distribution" in, the Offering Memorandum are
     correct and constitute the only information furnished in writing to the
     Company by or on behalf of the Initial Purchasers specifically for
     inclusion, in the Offering Memorandum.

     Section 9. Termination. The obligations of the Initial Purchasers hereunder
may be terminated by the Initial Purchasers by notice given to and received by
SBI prior to delivery of and payment for the Senior Subordinated Notes if, prior
to that time, any of the events described in Sections 7(e), 7(p) or (q) shall
have occurred or if the Initial Purchasers shall decline to purchase the Senior
Subordinated Notes for any reason permitted under this Agreement.

     Section 10. Reimbursement of Initial Purchasers' Expenses. If (a) the
Company shall fail to tender the Senior Subordinated Notes for delivery to the
Initial Purchasers otherwise than for any reason permitted under this Agreement
or (b) the Initial Purchasers shall decline to purchase the Senior Subordinated
Notes for any reason permitted under this Agreement (other than termination of
this Agreement pursuant to Section 7(q), but including termination of this
Agreement pursuant to Section 9 as a result of events described in Section 7(e)
or 7(p)), the Company shall reimburse the Initial Purchasers for the reasonable
fees and expenses of its counsel and for such other out-of-pocket expenses as
shall have been incurred by them in connection with this Agreement and the
proposed purchase of the Senior Subordinated Notes, and upon demand the Company
shall pay the full amount thereof to the Initial Purchasers.

     Section 11. Notices. All statements, requests, notices and agreements
hereunder shall be in writing, and:


                                      -30-


          (a) if to the Initial Purchasers, shall be delivered or sent by mail,
     telex or facsimile transmission c/o Lehman Brothers Inc., Three World
     Financial Center, New York, New York 10285, Attention: Syndicate Department
     (Fax: 212-528-8822), with a copy to Willkie Farr & Gallagher, 153 E. 53rd
     Street, New York, New York 10022, Attention: John S. D'Alimonte (Fax:
     212-821-8111).

          (b) if to the Company, shall be delivered or sent by mail, telex or
     facsimile transmission to the address of the Company set forth in the Final
     Offering Memorandum, Attention: Jeffrey H. Brennan (Fax: 512-443-5213) and
     David B. Pittaway (Fax: 212-207-8042), with a copy to Schulte Roth & Zabel
     LLP, 900 Third Avenue, New York, New York 10022, Attention: Janet C. Walden
     (Fax: 212-593- 5955).

     Any such statements, requests, notices or agreements shall take effect at
the time of receipt thereof. The Company shall be entitled to act and rely upon
any request, consent, notice or agreement given or made on behalf of the Initial
Purchasers.

     Section 12. Persons Entitled to Benefit of Agreement. This Agreement shall
inure to the benefit of and be binding upon the Initial Purchasers, the Company
and their respective successors. This Agreement and the terms and provisions
hereof are for the sole benefit of only those persons, except that (a) the
representations, warranties, indemnities and agreements of the Company contained
in this Agreement shall also be deemed to be for the benefit of the person or
persons, if any, who control the Initial Purchasers within the meaning of
Section 15 of the Securities Act and each director, officer, employee or agent
of the Initial Purchasers and (b) the indemnity agreement of the Initial
Purchasers contained in Section 8(b) of this Agreement shall be deemed to be for
the benefit of directors of the Company, officers of the Company and any person
controlling the Company within the meaning of Section 15 of the Securities Act.
Nothing in this Agreement is intended or shall be construed to give any person,
other than the persons referred to in this Section 12, any legal or equitable
right, remedy or claim under or in respect of this Agreement or any provision
contained herein.

     Section 13. Survival. The respective indemnities, representations,
warranties and agreements of the Company and the Initial Purchasers contained in
this Agreement or made by or on behalf of them, respectively, pursuant to this
Agreement, shall survive the delivery of and payment for the Senior Subordinated
Notes and shall remain in full force and effect, regardless of any investigation
made by or on behalf of any of them or any person controlling any of them.

     Section 14. Governing Law. This Agreement shall be governed by and
construed in accordance with the laws of the State of New York without regard to
the principles of conflicts of laws thereof.

     Section 15. Definition of Terms. For purposes of this Agreement and except
as otherwise defined herein, (a) "business day" means any day on which the New
York Stock Exchange, Inc. is open for trading, and (b) "subsidiary" has the
meaning set forth in Rule 405 under the Securities Act.


                                      -31-


     Section 16. Headings. The headings herein are inserted for convenience of
reference only and are not intended to be part of, or to affect the meaning or
interpretation of, this Agreement.

     Section 17. Counterparts. This Agreement may be executed in one or more
counterparts and, if executed in more than one counterpart, the executed
counterparts shall each be deemed to be an original but all such counterparts
shall together constitute one and the same instrument.

                     [Signature page follows on next page]


                                      -32-


     If the foregoing correctly sets forth the agreement between the Company and
the Initial Purchasers, please indicate your acceptance in the space provided
for that purpose below.

                                        Very truly yours,

                                        SCHOLASTIC BRANDS, INC.

                                        By:  /s/ David B. Pittaway
                                             ------------------------
                                             Name: David B. Pittaway
                                             Title: President



Accepted:

LEHMAN BROTHERS INC.

By:  /s/ Robert D. Redmond
     ------------------------
     Name:  Robert D. Redmond
     Title:  Managing Director

BT SECURITIES CORPORATION

By:  /s/ Amelia Silver
     ------------------------
     Name:  Amelia Silver
     Title:  Vice President


                                      -33-


                                   Schedule 1

                                              Principal Amount of Notes to 
Initial Purchaser                                     be Purchased
- - -----------------                                     ------------

Lehman Brothers Inc.                                 $  63,000,000
BT Securities Corporation                            $  27,000,000
                                                     -------------
                                                     $  90,000,000
                                                     =============



                                   Exhibit A

                         Registration Rights Agreement