FORM OF LETTER OF TRANSMITTAL                                       EXHIBIT 99.1

      THE EXCHANGE OFFER WILL EXPIRE AT 5 P.M., EASTERN STANDARD TIME, ON
________________________, 1996, UNLESS EXTENDED (THE "EXPIRATION DATE"). TENDERS
MAY BE WITHDRAWN PRIOR TO 5 P.M., EASTERN STANDARD TIME, ON THE EXPIRATION DATE.

                                     ISSUER:

                           COMMEMORATIVE BRANDS, INC.
                               7211 Circle S Roade
                               Austin, Texas 78745

                            Telephone: (512) 444-0571
      Attention: Jeffrey H. Brennan, President and Chief Executive Officer

                              LETTER OF TRANSMITTAL
                   FOR 11% SENIOR SUBORDINATED NOTES DUE 2007

                                 EXCHANGE AGENT:

                               MARINE MIDLAND BANK

                                  By Facsimile:

                         Corporate Trust Administration

                              Confirm by telephone:

                                 (212) 658______

                        By Registered or Certified Mail:

                                   40 Broadway
                            New York, New York 10005

                    Attention: Corporate Trust Administration


DELIVERY OF THIS INSTRUMENT TO AN ADDRESS OTHER THAN AS SET FORTH ABOVE DOES NOT
CONSTITUTE A VALID DELIVERY.


                                      -1-


      The undersigned acknowledges receipt of the Prospectus dated _________ __,
1997 (the "Prospectus") of Commemorative Brands, Inc. (the "Company" or the
"Issuer") and this Letter of Transmittal for 11% Senior Subordinated Notes Due
2007, which may be amended from time to time (this "Letter"). The Prospectus and
Letter together constitute the Issuer's offer to exchange $1,000 in principal
amount of its 11% Senior Subordinated Notes Due 2007 ("Exchange Notes"), for
each $1,000 in principal amount of its outstanding 11% Senior Subordinated Notes
Due 2007 that were issued and sold in a transaction exempt from registration
under the Securities Act of 1933, as amended ("Senior Notes").

      The undersigned has completed, executed and delivered this Letter to
indicate the action he or she desires to take with respect to the Exchange
Offer.

      All holders of Senior Notes who wish to tender their Senior Notes must,
prior to the Expiration Date: (1) complete, sign, date and mail or otherwise
deliver this Letter to the Exchange Agent, in person or to the address set forth
above; and (2) tender his or her senior Notes or, if a tender of Senior Notes is
to be made by book-entry transfer to the account maintained by the Exchange
Agent at The Depository Trust Company (the "Book-Entry Transfer Facility"),
confirm such book-entry transfer (a "Book-Entry Confirmation"), in each case in
accordance with the procedures for tendering described in the Instructions to
this Letter. Holders of Senior Notes whose certificates are not immediately
available, or who are unable to deliver their certificates or Book-Entry
Confirmation and all other documents required by this Letter to be delivered to
the Exchange Agent on or prior to the Expiration Date, must tender their Senior
Notes according to the guaranteed delivery procedures set forth under the
caption "The Exchange Offer - How to Tender" in the Prospectus. (See Instruction
1).

      The Instructions included with this Letter must be followed in their
entirety. Questions and requests for assistance or for additional copies of the
Prospectus or this Letter may be directed to the Exchange Agent, at the address
listed above, or Jeffrey H. Brennan, President and Chief Executive Officer of
the Company, at (512) 444-0571, 7211 Circle S Road, Austin, Texas 78745.


                                      -2-


             PLEASE READ THE ENTIRE LETTER OF TRANSMITTAL, INCLUDING
                   THE INSTRUCTIONS TO THIS LETTER, CAREFULLY
                          BEFORE CHECKING ANY BOX BELOW

      Capitalized terms used in this Letter and not defined herein shall have
the respective meanings ascribed to them in the Prospectus.

      List in Box 1 below the Senior Notes of which you are the holder. If the
space provided in Box 1 is inadequate, list the certificate numbers and
principal amount of Senior Notes on a separate SIGNED schedule and affix that
schedule to this Letter.

                                      BOX 1

                    TO BE COMPLETED BY ALL TENDERING HOLDERS



   Name(s) and Address(es) of
      Registered Holder(s)                                                    Principal Amount of  
    (Please Fill in if Blank)       Certificate       Principal Amount of         Senior Notes     
                                  Numbers(s) (1)          Senior Notes            Tendered (2)     
- - ------------------------------- ------------------  ----------------------- -----------------------
                                                                   

                                Totals:


(1) Need not be completed if Senior Notes are being tendered by book-entry
    transfer.

(2) Unless otherwise indicated, the entire principal amount of Senior Notes
    represented by a certificate or Book-Entry Confirmation delivered to the
    Exchange Agent will be deemed to have been tendered.


                                      -3-


Ladies and Gentlemen:

      Upon the terms and subject to the conditions of the Exchange Offer, the
undersigned tenders to the Issuer the principal amount of Senior Notes indicated
above. Subject to, and effective upon, the acceptance for exchange of the Senior
Notes tendered with this Letter, the undersigned exchanges, assigns and
transfers to, or upon the order of, the Issuer all right, title and interest in
and to the Senior Notes tendered.

      The undersigned constitutes and appoints the Exchange Agent as his or her
agent and attorney-in-fact (with full knowledge that the Exchange Agent also
acts as the agent of the Issuer) with respect to the tendered Senior Notes, with
full power of substitution, to: (a) deliver certificates for such Senior Notes;
(b) deliver Senior Notes and all accompanying evidence of transfer and
authenticity to or upon the order of the Issuer upon receipt by the Exchange
Agent, as the undersigned's agent, of the Exchange Notes to which the
undersigned is entitled upon the acceptance by the Issuer of the Senior Notes
tendered under the Exchange Offer; and (c) receive all benefits and otherwise
exercise all rights of beneficial ownership of the Senior Notes, all in
accordance with the terms of the Exchange Offer. The power of attorney granted
in this paragraph shall be deemed irrevocable and coupled with an interest.

      The undersigned hereby represents and warrants that he or she has full
power and authority to tender, exchange, assign and transfer the Senior Notes
tendered hereby and that the Issuer will acquire good and unencumbered title
thereto, free and clear of all liens, restrictions, charges and encumbrances and
not subject to any adverse claim. The undersigned will, upon request, execute
and deliver any additional documents deemed by the Issuer to be necessary or
desirable to complete the assignment and transfer of the Senior Notes tendered.

      The undersigned agrees that acceptance of any tendered Senior Notes by the
Issuer and the issuance of Exchange Notes in exchange therefor shall constitute
performance in full by the Issuer of its obligations under the Registration
Rights Agreement (as defined in the Prospectus) and that, upon the issuance of
the Exchange Notes, the Issuer will have no further obligations or liabilities
thereunder (except in certain limited circumstances). By tendering Senior Notes,
the undersigned certifies (a) that it is not an "affiliate" of the Issuer within
the meaning of Rule 405 under the Securities Act, that it is not a broker-dealer
that owns Senior Notes acquired directly from the Issuer or an affiliate of the
Issuer, that is acquiring the Exchange Notes in the ordinary course of the
undersigned's business and that the undersigned has not arrangement with any
person to participate in the distribution of the Exchange Notes or (b) that it
is an "affiliate" (as so defined) of the Issuer or of the initial purchasers in
the original offering of the Senior Notes, and that it will comply with the
registration and prospectus delivery requirements of the Securities Act to the
extent applicable to it.

      The undersigned acknowledges that, if it is a broker-dealer that will
receive Exchange Notes for its own account, it will deliver a prospectus in
connection with any resale of such Exchange Notes. By so acknowledging and by
delivering a prospectus, a broker-dealer will not be deemed to admit that it is
an "underwriter" within the meaning of the Securities Act.

      The undersigned understands that the Issuer may accept the undersigned's
tender by delivering written notice of acceptance to the Exchange Agent, at
which time the undersigned's right to withdraw such tender will terminate.

      All authority conferred or agreed to be conferred by this Letter shall
survive the death or incapacity of the undersigned, and every obligation of the
undersigned under this Letter shall be binding upon the undersigned's heirs,
personal representatives, successors and assigns. Tenders may be withdrawn only
in accordance with the procedures set forth in the Instructions contained in
this Letter.


                                      -4-


                  Unless otherwise indicated under "Special Delivery
Instructions" below, the Exchange Agent will deliver Exchange Notes (and, if
applicable, a certificate for any Senior Notes not tendered but represented by a
certificate also encompassing Senior Notes which are tendered) to the
undersigned at the address set forth in Box 1.


                                      -5-


      The undersigned acknowledges that the Exchange Offer is subject to the
more detailed terms set forth in the Prospectus and, in case of any conflict
between the terms of the Prospectus and this Letter, the Prospectus shall
prevail.

[_]   CHECK HERE IF TENDERED SENIOR NOTES ARE BEING DELIVERED BY BOOK-ENTRY
      TRANSFER MADE TO THE ACCOUNT MAINTAINED BY THE EXCHANGE AGENT WITH THE
      BOOK-ENTRY TRANSFER FACILITY AND COMPLETE THE FOLLOWING:

      Name of Tendering Institution:____________________________________________

      Account Number:___________________________________________________________

      Transaction Code Number:__________________________________________________

[_]   CHECK HERE IF TENDERED SENIOR NOTES ARE BEING DELIVERED PURSUANT TO A
      NOTICE OF GUARANTEED DELIVERY PREVIOUSLY SENT TO THE EXCHANGE AGENT AND
      COMPLETE THE FOLLOWING:

      Name(s) of Registered Owner(s):___________________________________________

      Date of Execution of Notice of Guaranteed Delivery:_______________________

      Window Ticket Number (if available):______________________________________

      Name of Institution which Guaranteed Delivery:____________________________


                                      -6-


               PLEASE READ THE ACCOMPANYING INSTRUCTIONS CAREFULLY

                                      BOX 2

                                PLEASE SIGN HERE
                      WHETHER OR NOT SENIOR NOTES ARE BEING
                           PHYSICALLY TENDERED HEREBY

X    _________________________________________________      _______________

X    _________________________________________________      _______________
     SIGNATURE(S) OF OWNER(S) OR AUTHORIZED                       DATE
     SIGNATORY

Area Code and Telephone Number:____________________________________________

This box must be signed by registered holder(s) of Senior Notes as their name(s)
appear(s) on certificates(s) for Senior Notes, or by person(s) authorized to
become registered holder(s) by endorsement and documents transmitted with this
Letter. If signature is by a trustee, executor, administrator, guardian, officer
or other person acting in a fiduciary or representative capacity, such person
must set forth his or her full title below. (See Instruction 3)

Name(s)_________________________________________________________________________

________________________________________________________________________________
                                 (PLEASE PRINT)

Capacity________________________________________________________________________
Address_________________________________________________________________________
______________________________________________________________(INCLUDE ZIP CODE)

Signature(s) Guaranteed                 ________________________________________
by an Eligible Institution:                       (AUTHORIZED SIGNATURE)

(If required by Instruction 3)          ________________________________________
                                                        (TITLE)

                                        ________________________________________
                                                     (NAME OF FIRM)


                                      -7-


                                      BOX 3

                    TO BE COMPLETED BY ALL TENDERING HOLDERS
                       PAYOR'S: NAME: MARINE MIDLAND BANK

SUBSTITUTE         PART 1 - Please provide your TIN    Social Security Number or
FORM W-9           in the space at right and certify   Employer Identification 
DEPARTMENT OF      by signing and dating below.        Number
THE TREASURY                                           _________________________
INTERNAL REVENUE
SERVICE
                   =============================================================

PAYOR'S REQUEST     PART 2 - Check the box if you are NOT subject to backup
FOR TAXPAYER        withholding under the provisions of Section 2406(a) (1) (C)
IDENTIFICATION      of the Internal Revenue Code because (1) you have not been
NUMBER (TIN)        notified that you are subject to back-up withholding as a
                    result of failure to report all interest or dividends or (2)
                    the Internal Revenue Service has notified you that you are
                    no longer subject to back-up withholding. 
                    [_]

                   =============================================================

                    CERTIFICATION - UNDER THE PENALTIES OF PERJURY, I CERTIFY
                    THAT THE INFORMATION PROVIDED ON THIS FORM IS TRUE, CORRECT,
                    AND COMPLETE

                    SIGNATURE____________________________DATE_______________

                   =============================================================
                   PART 3 - Check if Awaiting TIN [_]


                                      -8-


                                      BOX 4

To be completed ONLY if certificates for Senior Notes in a principal amount not
exchanged, or Exchange Notes, are to be issued in the name of someone other than
the person whose signature appears in Box 2, or if Senior Notes delivered by
book-entry transfer which are not accepted for exchange are to be returned by
credit to an account maintained at the Book-Entry Transfer Facility other than
the account indicated above.

Issue and deliver: (check appropriate boxes)

[_]   Senior Notes not tendered

[_]   Exchange Notes to:           Name ________________________________________
                                                  (PLEASE PRINT) 
                                   Address______________________________________
                                   _____________________________________________

Please complete the Substitute Form W-9 at Box 3

________________________________________________
(TAX I.D. or SOCIAL SECURITY NUMBER)

                                      BOX 5

                          SPECIAL DELIVERY INSTRUCTIONS
                           (SEE INSTRUCTIONS 3 AND 4)

To be completed ONLY if certificates for Senior Notes in a principal amount not
exchanged, or Exchange Notes, are to be sent to someone other than the person
whose signature appears in Box 2 or to an address other than that shown in Box
1.

Deliver: (check appropriate boxes)

[_]   Senior Notes not tendered

[_]   Exchange Notes, to:          Name_________________________________________
                                                  (PLEASE PRINT)
                                   Address______________________________________
                                   _____________________________________________

                                  INSTRUCTIONS

                          FORMING PART OF THE TERMS AND
                        CONDITIONS OF THE EXCHANGE OFFER

      1. DELIVERY OF THIS LETTER AND CERTIFICATES. Certificates for Senior Notes
or a Book-Entry Confirmation, as the case may be, as well as a properly
completed and duly executed copy of this Letter and any other documents required
by this Letter, must be received by the Exchange Agent at one of its addresses
set forth herein on or before the Expiration Date. The method of delivery of
this Letter, certificates for Senior Notes or a Book-Entry Confirmation, as the
case may be, and any other required documents is at the election and risk of the
tendering holder, but except as otherwise provided below, tile delivery will be
deemed 


                                      -9-


made when actually received by the Exchange Agent. If delivery is by mail, the
use of registered mail with return receipt requested, properly insured, is
suggested.

      Holders whose Senior Notes are not immediately available or who cannot
deliver their Senior Notes or Book-Entry Confirmation, as the case may be, and
all other required documents to the Exchange Agent on or before the Expiration
Date may tender their Senior Notes pursuant to the guaranteed delivery
procedures set forth in the Prospectus. Pursuant to such procedure: (i) tender
must be made by or through an Eligible Institution (as defined in the Prospectus
under the caption "The Exchange Offer"); (ii) prior to the Expiration Date, the
Exchange Agent must have received from the Eligible Institution a properly
completed and duly executed Notice of Guaranteed Delivery (by telegram, telex,
facsimile transmission, mail or hand delivery) (x) setting forth the name and
address of the holder, the description of the Senior Notes and the principal
amount of Senior Notes tendered, (y) stating that the tender is being made
thereby and (z) guaranteeing that, within three New York Stock Exchange trading
dates after the date of execution of such Notice of Guaranteed Delivery, this
Letter together with the certificates representing the Senior Notes or a
Book-Entry Confirmation, as the case may be, and any other documents required by
this Letter will be deposited by the Eligible Institution with the Exchange
Agent; and (iii) the certificates for all tendered Senior Notes or a Book-Entry
Confirmation, as the case may be, as well as all other documents required by
this Letter, must be received by the Exchange Agent within five New York Stock
Exchange trading days after the date of execution of such Notice of Guaranteed
Delivery, all as provided in the Prospectus under the caption "The Exchange
Offer - How to Tender."

      All questions as to the validity, form, eligibility (including time of
receipt), acceptance and withdrawal of tendered Senior Notes will be determined
by the Issuer, whose determination will be final and binding. The Issuer
reserves the absolute right to reject any or all tenders that are not in proper
form or the acceptance of which, in the opinion of the Issuer's counsel, would
be unlawful. The Issuer also reserves the right to waive any irregularities or
conditions of tender as to particular Senior Notes. All tendering holders, by
execution of this Letter, waive any right to receive notice of acceptance of
their Senior Notes.

      None of the Issuer, the Exchange Agent or any other person shall be
obligated to give notice of defects or irregularities in any tender, nor shall
any of them incur any liability for failure to give any such notice.

      2. PARTIAL TENDERS; WITHDRAWALS. If less than the entire principal amount
of any Senior Note evidenced by a submitted certificate or a Book-Entry
Confirmation is tendered, the tendering holder must fill in the principal amount
tendered in the fourth column in Box 1 above. All of the Senior Notes
represented by a Book-Entry Confirmation delivered to the Exchange Agent will be
deemed to have been tendered unless otherwise indicated. A certificate for
Senior Notes not tendered will be sent to the holder, unless otherwise provided
in Box 5, as soon, as practicable after the Expiration Date, in the event that
less than the entire principal amount of Senior Notes represented by a submitted
certificate is tendered (or, in the case of Senior Notes tendered by book-entry
transfer, such non-exchanged Senior Notes will be credited to an account
maintained by the holder with the Book-Entry Transfer Facility).

      If not yet accepted, a tender pursuant to the Exchange Offer may be
withdrawn prior to the Expiration Date. To be effective with respect to the
tender of Senior Notes, a notice of withdrawal must: (i) be received by the
Exchange Agent before the Issuer notifies the Exchange Agent that it has
accepted the tender of Senior Notes pursuant to the Exchange Offer; (ii) specify
the name of the person who tendered the Senior Notes; (iii) contain a
description of the Senior Notes to be withdrawn, the certificate numbers shown
on the particular certificates evidencing such Senior Notes and the principal
amount of Senior Notes represented by such certificates; and (iv) be signed by
the holder in the same manner as the original signature on this Letter
(including any required signature guarantee).


                                      -10-


      3. SIGNATURES ON THIS LETTER; ASSIGNMENTS; GUARANTEE OF SIGNATURES. If
this Letter is signed by the holder(s) of Senior Notes tendered hereby, the
signature must correspond with the name(s) as written on the face of the
certificate(s) for such Senior Notes, without alteration, enlargement or any
change whatsoever.

      If any of the Senior Notes tendered hereby are owned by two or more joint
owners, all owners must sign this Letter. If any tendered Senior Notes are held
in different names on several certificates, it will be necessary to complete,
sign and submit as many separate copies of this Letter as there are names in
which certificates are held.

      If this Letter is signed by the holder of record and (i) the entire
principal amount of the holder's Senior Notes are tendered; and/or (ii)
untendered Senior Notes, if any, are to be issued to the holder of record, then
the holder of record need not endorse any certificates for tendered Senior
Notes, nor provide a separate bond power. If any other case, the holder of
record must transmit a separate bond power with this Letter.

      If this Letter or any certificate or assignment is signed by trustees,
executors, administrators, guardians, attorneys-in-fact, officers of
corporations or others acting in a fiduciary or representative capacity, such
persons should so indicate when signing and proper evidence satisfactory to the
Issuer of their authority to so act must be submitted, unless waived by the
Issuer.

      Signatures on this Letter must be guaranteed by an Eligible Institution,
unless Senior Notes are tendered: (i) by a holder who has not completed the Box
entitled "Special Issuance Instructions" or "Special Delivery Instructions" on
this Letter; or (ii) for the account of an Eligible Institution. In the event
that the signatures in this Letter or a notice of withdrawal, as the case may
he, are required to be guaranteed, such guarantees must be by an eligible
guarantor institution which is a member of The Securities Transfer Agents
Medallion Program (STAMP), The New York Stock Exchanges Medallion Signature
Program (MSP) or The Stock Exchanges Medallion Program (SEMP) (collectively,
"Eligible Institutions"). If Senior Notes are registered in the name of a person
other than the signer of this Letter, the Senior Notes surrendered for exchange
must be endorsed by, or be accompanied by a written instrument or instruments of
transfer or exchange, in satisfactory form as determined by the Issuer, in its
sole discretion, duly executed by the registered holder with the signature
thereon guaranteed by an Eligible Institution.

      4. SPECIAL ISSUANCE AND DELIVERY INSTRUCTIONS. Tendering holders should
indicate, in Box 4 or 5, as applicable, the name and address to which the
Exchange Notes or certificates for Senior Notes not exchanged are to be issued
or sent, if different from the name and address of the person signing this
Letter. In the case of issuance in a different name, the Tax Identification
Number ("TIN") of the person named must also be indicated. Holders tendering
Senior Notes by book-entry transfer may request that Senior Notes not exchanged
be credited to such account maintained at the Book-Entry Transfer Facility as
such holder may designate.

      5. TAX IDENTIFICATION NUMBER. Federal income tax law requires that a
holder whose tendered Senior Notes are accepted for exchange must provide the
Exchange Agent (as payor) with his or her correct TIN, which, in the case of a
holder who is an individual, is his or her social security number. If the
Exchange Agent is not provided with the correct TIN, the holder may be subject
to a $50 penalty imposed by the Internal Revenue Service. In addition, delivery
to the holder of the Exchange Notes pursuant to the Exchange Offer may be
subject to back-up withholding. (If withholding results in overpayment of taxes,
a refund may be obtained.) Exempt holders (including, among others, all
corporations and certain foreign individuals) are not subject to these back-up
withholding and reporting requirements. See the enclosed Guidelines for
Certification of Taxpayer Identification Number on Substitute Form W-9 for
additional instructions.


                                      -11-


      Under federal income tax laws, payments that may be made by the Issuer on
account of Exchange Notes issued pursuant to the Exchange Offer may be subject
to back-up withholding at a rate of 31%. In order to prevent back-up
withholding, each tendering holder must provide his or her correct TIN by
completing the "Substitute Form W-9" referred to above, certifying that the TIN
provided is correct (or that the holder is awaiting a TIN) and that: (i) the
holder has not been notified by the Internal Revenue Service that he or she is
subject to back-up withholding as a result of failure to report all interest or
dividends; or (ii) the Internal Revenue Service has notified the holder that he
or she is no longer subject to back-up withholding; or (iii) certify in
accordance with the Guidelines that such holder is exempt from back-up
withholding. If the Senior Notes are in more than one name or are not in the
name of the actual owner, consult the enclosed guidelines for information on
which TIN to report.

      6. TRANSFER TAXES. The Issuer will pay all transfer taxes, if any,
applicable to the transfer of Senior Notes to the Issuer or its order pursuant
to the Exchange Offer. If, however, the Exchange Notes or certificates for
Senior Notes not exchanged are to be delivered to, or are to be issued in the
name of, any person other than the record holder, or if tendered certificates
are recorded in the name of any person other than the person signing this
Letter, or if a transfer tax is imposed by any reason other than the transfer of
Senior Notes to the Issuer or its order pursuant to the Exchange Offer, then the
amount of such transfer taxes (whether imposed on the record holder or any other
person) will be payable by the tendering holder. If satisfactory evidence of
payment of taxes or exemption from taxes is not submitted with this Letter, the
amount of transfer taxes will be billed directly to the tendering holder.

      Except as provided in this Instruction 6, it will not be necessary for
transfer tax stamps to be affixed to the certificates listed in this Letter.

      7. WAIVER OF CONDITIONS. The Issuer reserves the absolute right to amend
or waive any of the specified conditions in the Exchange Offer in the case of
any Senior Notes tendered.

      8. MUTILATED, LOST, STOLEN OR DESTROYED CERTIFICATES. Any holder whose
certificates for Senior Notes have been mutilated, lost, stolen or destroyed
should contact the Exchange Agent at the address indicated above, for further
instructions.

      9. REQUESTS FOR ASSISTANCE OR ADDITIONAL COPIES. Questions relating to the
procedure for tendering, as well as requests for additional copies of the
Prospectus or this Letter, may be directed to the Exchange Agent.

      IMPORTANT: This Letter (together with certificates representing tendered
Senior Notes or a Book-Entry Confirmation and all other required documents) must
be received by the Exchange Agent on or before the Expiration Date (as defined
in the Prospectus).


                                      -12-