SCHEDULE 14A INFORMATION
 
                  PROXY STATEMENT PURSUANT TO SECTION 14(A) OF
            THE SECURITIES EXCHANGE ACT OF 1934 (AMENDMENT NO.    )
 
    FILED BY THE REGISTRANT /X/
    FILED BY A PARTY OTHER THAN THE REGISTRANT / /
 
    CHECK THE APPROPRIATE BOX:
    / /  PRELIMINARY PROXY STATEMENT
    / /  CONFIDENTIAL, FOR USE OF THE COMMISSION ONLY (AS PERMITTED BY RULE
         14A-6(E)(2))
    /X/  DEFINITIVE PROXY STATEMENT
    / /  DEFINITIVE ADDITIONAL MATERIALS
    / /  SOLICITING MATERIAL PURSUANT TO SECTION240.14A-11(C) OR
         SECTION240.14A-12
 
                                   WPS RESOURCES CORPORATION
- --------------------------------------------------------------------------------
                (NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)
 
- --------------------------------------------------------------------------------
    (NAME OF PERSON(S) FILING PROXY STATEMENT, IF OTHER THAN THE REGISTRANT)
 
PAYMENT OF FILING FEE (CHECK THE APPROPRIATE BOX):
 
/X/  NO FEE REQUIRED.
/ /  FEE COMPUTED ON TABLE BELOW PER EXCHANGE ACT RULES 14A-6(I)(1)
     AND 0-11.
     (1) TITLE OF EACH CLASS OF SECURITIES TO WHICH TRANSACTION APPLIES:
         -----------------------------------------------------------------------
     (2) AGGREGATE NUMBER OF SECURITIES TO WHICH TRANSACTION APPLIES:
         -----------------------------------------------------------------------
     (3) PER UNIT PRICE OR OTHER UNDERLYING VALUE OF TRANSACTION COMPUTED
         PURSUANT TO EXCHANGE ACT RULE 0-11 (SET FORTH THE AMOUNT ON WHICH THE
         FILING FEE IS CALCULATED AND STATE HOW IT WAS DETERMINED):
         -----------------------------------------------------------------------
     (4) PROPOSED MAXIMUM AGGREGATE VALUE OF TRANSACTION:
         -----------------------------------------------------------------------
     (5) TOTAL FEE PAID:
         -----------------------------------------------------------------------
/ /  FEE PAID PREVIOUSLY WITH PRELIMINARY MATERIALS.
/ /  CHECK BOX IF ANY PART OF THE FEE IS OFFSET AS PROVIDED BY EXCHANGE ACT RULE
     0-11(A)(2) AND IDENTIFY THE FILING FOR WHICH THE OFFSETTING FEE WAS PAID
     PREVIOUSLY. IDENTIFY THE PREVIOUS FILING BY REGISTRATION STATEMENT NUMBER,
     OR THE FORM OR SCHEDULE AND THE DATE OF ITS FILING.
     (1) AMOUNT PREVIOUSLY PAID:
         -----------------------------------------------------------------------
     (2) FORM, SCHEDULE OR REGISTRATION STATEMENT NO.:
         -----------------------------------------------------------------------
     (3) FILING PARTY:
         -----------------------------------------------------------------------
     (4) DATE FILED:
         -----------------------------------------------------------------------

                           WPS RESOURCES CORPORATION
    700 NORTH ADAMS STREET, P. O. BOX 19001, GREEN BAY, WISCONSIN 54307-9001
 
March 20, 1997
 
Dear WPS Resources Corporation Shareholder:
 
You are cordially invited to attend the 1997 Annual Shareholders Meeting which
will be held at 10:30 A.M., on Thursday, May 1, 1997, at the Regency Conference
Center, 333 Main Street, Green Bay, Wisconsin. Free parking will be available in
a Company parking lot, located directly north of the Center, on Elm Street.
 
The formal Notice of Annual Meeting of Shareholders and Proxy Statement which
appear on the following pages provide information concerning matters to be
considered. At the meeting, we will report on the Company's progress, plans, and
prospects, and respond to your questions and comments.
 
We hope for a large attendance either in person or by proxy. Whether you own
many shares or only a few, your presence or your proxy is important in making up
the total number of shares necessary to transact business at the meeting.
 
IF YOU ARE UNABLE TO ATTEND, PLEASE COMPLETE, SIGN, AND PROMPTLY MAIL THE
ENCLOSED PROXY IN THE POSTAGE-PAID ENVELOPE PROVIDED.
 
Sincerely,
 
         [SIGNATURE]
 
DANIEL A. BOLLOM
Chairman and
Chief Executive Officer

                           WPS RESOURCES CORPORATION
    700 NORTH ADAMS STREET, P. O. BOX 19001, GREEN BAY, WISCONSIN 54307-9001
                             ---------------------
 
                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                             TO BE HELD MAY 1, 1997
                             ---------------------
 
TO THE SHAREHOLDERS OF WPS RESOURCES CORPORATION:
 
    NOTICE IS HEREBY GIVEN that the Annual Meeting of Shareholders of WPS
Resources Corporation, a Wisconsin corporation (the "Company"), will be held on
Thursday, May 1, 1997, at 10:30 A.M., CDT, at the Regency Conference Center, 333
Main Street, Green Bay, Wisconsin for the following purposes:
 
        1.  To elect three directors of Class C to hold office until the Annual
    Meeting of Shareholders in 2000 or until their successors have been elected
    and qualified.
 
        2.  To consider and act upon such other business as may properly come
    before the Annual Meeting or any adjournment thereof.
 
    Shareholders of record at the close of business on March 12, 1997 will be
entitled to notice of, and to vote at, the Annual Meeting and at any adjournment
thereof.
 
    Even if you plan to attend the Annual Meeting, please complete, date, and
sign the enclosed proxy and mail it promptly in the enclosed envelope. If you
attend the Annual Meeting, you may revoke your proxy and vote your shares in
person. Your attention is directed to the attached Proxy Statement.
 
                                           WPS RESOURCES CORPORATION
 
                                                  [SIGNATURE]
 
                                           FRANCIS J. KICSAR
                                           SECRETARY
 
Green Bay, Wisconsin
March 20, 1997
 
YOUR VOTE IS IMPORTANT NO MATTER HOW LARGE OR SMALL YOUR HOLDINGS MAY BE. TO
ASSURE YOUR REPRESENTATION AT THE MEETING, PLEASE FILL IN AND DATE THE ENCLOSED
PROXY WHICH IS SOLICITED BY THE BOARD OF DIRECTORS, SIGN EXACTLY AS YOUR NAME
APPEARS, AND RETURN IMMEDIATELY.

                                                                  March 20, 1997
 
                                PROXY STATEMENT
                           WPS RESOURCES CORPORATION
 
    700 NORTH ADAMS STREET, P. O. BOX 19001, GREEN BAY, WISCONSIN 54307-9001
 
                         ANNUAL MEETING OF SHAREHOLDERS
                             TO BE HELD MAY 1, 1997
 
                              GENERAL INFORMATION
 
    This Proxy Statement is furnished in connection with the solicitation of
proxies by the Board of Directors ("Board") of WPS Resources Corporation (the
"Company") for the Annual Meeting of Shareholders to be held on Thursday, May 1,
1997 at 10:30 A.M., CDT, at the Regency Conference Center, 333 Main Street,
Green Bay, Wisconsin and at any adjournment thereof ("Meeting") for the purposes
set forth in the Notice of Annual Meeting of Shareholders and in this Proxy
Statement.
 
    Only shareholders of record as of the close of business on March 12, 1997
("Record Date") are entitled to notice of, and to vote at, the Meeting. As of
the Record Date, the Company's outstanding voting securities consisted of
23,896,962 shares of Common Stock. The record holder of each outstanding share
of Common Stock as of the Record Date is entitled to one vote per share with
respect to each proposal submitted for consideration at the Meeting. The Notice
of Annual Meeting of Shareholders, this Proxy Statement, and the accompanying
form of proxy were first mailed to shareholders on or about March 20, 1997.
 
    A proxy, in the enclosed form, which is properly executed, duly returned to
the Company, and not revoked, will be voted in accordance with the instructions
contained therein. If no specification is indicated on the proxy, the shares
represented thereby will be voted FOR the indicated nominees for directors and
on such other business or matters which may properly come before the Meeting in
accordance with the best judgment of the persons named in the proxy. Execution
of a proxy given in response to this solicitation will not affect a
shareholder's right to attend the Meeting and to vote in person. Presence at the
Meeting of a shareholder who has signed a proxy does not in itself revoke a
proxy. Each proxy granted may be revoked by the person giving it at any time
before the exercise thereof by giving written notice to such effect to the
Secretary of the Company, by execution and delivery of a subsequent proxy, or by
attendance and voting in person at the Meeting, except as to any matter upon
which, prior to such revocation, a vote shall have been cast pursuant to the
authority conferred by such proxy.
 
                                       1

    On December 12, 1996, the Board of Directors of the Company approved the
issuance to shareholders as of December 16, 1996, of a dividend of one common
share purchase right (a "Right") for each outstanding share of the Company's
Common Stock. The Rights are not presently exercisable, but ten days after a
person or group acquires 15% or more of the Company's Common Stock or ten
business days (subject to extension) after a person or group announces a tender
offer to acquire at least 15% of the Company's Common Stock, the Rights will
become exercisable. Such Rights will entitle each holder of Common Stock of the
Company to purchase one share of authorized but unissued Common Stock of the
Company for each Right. The exercise price of each Right is $85. Upon the
acquisition by any person or group of 15% or more of the Common Stock of the
Company, each Right, other than Rights held by an acquiring party, will entitle
the holder to purchase, at the exercise price, Common Stock of the Company
having a market value of two times the exercise price. The Rights Agreement
excludes from the effects thereof the inadvertent acquisition of 15% or more of
the Company's Common Stock, provided there is prompt divestment to less than
15%. The Rights may be redeemed or may, under certain circumstances, be
exchanged for shares of Common Stock of the Company, all as provided and subject
to the limitations set forth in the agreement setting forth the terms of the
Rights; otherwise, such rights expire on December 11, 2006. None of the
shareholdings or percentages of outstanding shares reported in this proxy
statement reflect the Rights or shares of Common Stock which may be purchased
upon the exercise of the Rights. The Company has prepared a Summary of Rights to
Purchase Common Shares, a copy of which is available free of charge from the
Company.
 
                                       2

                         SECURITY OWNERSHIP OF CERTAIN
                        BENEFICIAL OWNERS AND MANAGEMENT
 
    No person is known by the Company to be the beneficial owner of more than 5%
of any class of the Company's voting securities. Set forth below is a tabulation
indicating, as of January 1, 1997, the shares of the Company's equity securities
beneficially owned by the five named executives in the Summary Compensation
Table, each nominee and director, and all directors and officers of the Company
as a group. No officer or director owns more than 1% of any class of the
Company's equity securities.
 


                                                                     AMOUNT AND NATURE OF
       TITLE OF CLASS                NAME OF BENEFICIAL OWNER        OWNERSHIP (1)(2)(3)
- -----------------------------  ------------------------------------  --------------------
                                                               
Common Stock, $1.00 Par        Daniel A. Bollom                               10,113(4)
 Value per share               Larry L. Weyers                                 3,177
                               Patrick D. Schrickel                            2,664
                               Clark R. Steinhardt                             4,595
                               J. Gus Swoboda                                  5,915
                               A. Dean Arganbright                             2,010
                               Sister M. Lois Bush                               500(5)
                               James L. Kemerling                              1,108
                               Richard A. Bemis                                1,686
                               Robert C. Gallagher                             2,961
                               Michael S. Ariens                               3,340(6)
                               Kathryn M. Hasselblad-Pascale                   3,111(7)
                               All directors and officers as a
                                group (21)                                    68,501(8)

 
- ------------------------
 
 (1) None of the persons listed beneficially owns shares of any other class of
    equity securities of the Company or its subsidiaries, except Mr.
    Arganbright's spouse who owns 10 shares of Preferred Stock 5% Series ($100
    par value) of Wisconsin Public Service Corporation ("WPSC").
 
 (2) In each case, the indicated owner has sole voting power and sole investment
    power with respect to the shares shown in this column except as noted.
 
 (3) Includes shares of common stock held in the Wisconsin Public Service
    Corporation Employee Stock Ownership Plan and Trust ("ESOP"), and the
    Wisconsin Public Service Corporation Deferred Compensation Trust ("Deferred
    Compensation Trust").
 
                                       3

 (4) Includes 525 shares held in survivorship marital property.
 
 (5) Owned by Sisters of the Sorrowful Mother of which Sister M. Lois Bush is a
    member.
 
 (6) Includes 2,089 shares held by M&M Ariens, Inc.
 
 (7) Includes 852 shares owned by spouse.
 
 (8) Includes shares described in notes (1) through (7) and 276 shares held in
    joint tenancy.
 
                       NOMINEES FOR ELECTION AS DIRECTORS
 
    Pursuant to the Restated Articles and the By-Laws of the Company, the Board
consists of nine directors and is divided into three classes of three directors
each, with one class being elected each year for a term of three years.
Accordingly, it is proposed that the three nominees listed below be elected to
serve as Class C directors for three-year terms to expire at the 2000 Annual
Meeting of Shareholders and upon the election and qualification of their
successors. Michael S. Ariens, Kathryn M. Hasselblad-Pascale, and Larry L.
Weyers are presently Class C directors whose terms expire at this year's Annual
Meeting, and who have been nominated for re-election.
 
    Directors are elected by a plurality of the votes cast by the holders of the
Company's Common Stock at a meeting at which a quorum is present. "Plurality"
means that the individuals who receive the largest number of votes cast are
elected as directors up to the maximum number of directors to be chosen at the
meeting. Consequently, any shares not voted (whether by abstention, broker
non-vote, or otherwise) have no impact in the election of directors except to
the extent the failure to vote for an individual results in another individual
receiving a larger number of votes. Under Wisconsin law, cumulative voting for
directors is permitted but is not presently provided for in the Company's
Restated Articles of Incorporation.
 
    Certain information about the three nominees for such directorships is set
forth below. It is intended that the proxies solicited on behalf of the Board
will be voted for the following nominees. The Board has no reason to believe
that any of these nominees will be unable or unwilling to serve as a director if
elected, but if any nominee should be unable or unwilling to serve, the shares
represented by proxies solicited by the Board will be voted for the election of
such other person as the Board may recommend in place of such nominee.
 
                                       4

                  NOMINEES -- CLASS C -- TERM EXPIRING IN 2000
 


                                                                                                     DIRECTOR
                NAME                      AGE                   PRINCIPAL OCCUPATION                   SINCE
- ------------------------------------      ---      -----------------------------------------------  -----------
                                                                                           
Michael S. Ariens (1)(3)(4)               65       Chairman, Ariens Company, Brillion, WI                 1974
                                                    (manufacturer of outdoor power equipment)
Kathryn M. Hasselblad-Pascale             49       Partner, Hasselblad Machine Company, LLP, Green        1987
 (2)(3)(4)                                          Bay, WI (manufacturer of automatic screw
                                                    machine products)
Larry L. Weyers                           51       President and Chief Operating Officer of the           1996
                                                    Company

 
- ------------------------
 
(1) Member of Strategic Action Planning Committee.
 
(2) Member of Shareholder Committee.
 
(3) Member of Audit Committee.
 
(4) Member of Nominating Committee.
 
    Each of the nominees has served in the same or another position with the
employer indicated for at least five years.
 
    The following tables set forth certain information about Class A and Class B
directors who are not standing for election in 1997.
 
                        CLASS A -- TERM EXPIRING IN 1998
 


                                                                                                     DIRECTOR
                NAME                      AGE                   PRINCIPAL OCCUPATION                   SINCE
- ------------------------------------      ---      -----------------------------------------------  -----------
                                                                                           
Richard A. Bemis (3)(4)                   55       President and Chief Executive Officer, Bemis           1983
                                                    Manufacturing Company, Sheboygan Falls, WI
                                                    (manufacturer of toilet seats, contract
                                                    plastics, and wood products)
Daniel A. Bollom                          60       Chairman and Chief Executive Officer of the            1989
                                                    Company
Robert C. Gallagher (2)(3)(4)(5)          58       Chairman and Chief Executive Officer,                  1992
                                                    Associated Bank, Green Bay, WI;
                                                    Vice Chairman, Associated Banc-Corp, Green
                                                    Bay, WI

 
                                       5

                        CLASS B -- TERM EXPIRING IN 1999
 


                                                                                                     DIRECTOR
                NAME                      AGE                   PRINCIPAL OCCUPATION                   SINCE
- ------------------------------------      ---      -----------------------------------------------  -----------
                                                                                           
A. Dean Arganbright (1)(2)(3)(5)          66       Retired Chairman, President, and Chief                 1972
                                                    Executive Officer, Wisconsin National Life
                                                    Insurance Company, Oshkosh, WI
Sister M. Lois Bush, SSM (1)(3)           52       Chief Executive Officer, Ministry Health Care,         1993
                                                    Inc., Milwaukee, WI (a health care delivery
                                                    system)
James L. Kemerling (1)(2)(3)(5)           57       Consultant, Wausau, WI, 1996; Chairman,                1988
                                                    President, and Chief Executive Officer, The
                                                    Specialty Packaging Group, Inc., Wausau, WI
                                                    (manufacturer of composite cans), 1994-1996;
                                                    President and Chief Executive Officer,
                                                    Shade/Allied Inc., Green Bay, WI (manufacturer
                                                    of business forms), 1990-1994

 
- ------------------------
 
(1) Member of Strategic Action Planning Committee.
 
(2) Member of Shareholder Committee.
 
(3) Member of Audit Committee.
 
(4) Member of Nominating Committee.
 
(5) Member of Compensation Committee.
 
    Each of the Class A and Class B directors, except Mr. Kemerling, has served
in the same or another position with the employer indicated for at least five
years.
 
    Other directorships held by the directors include the following:
 
    Richard A. Bemis -- W. H. Brady Company, Milwaukee, WI
 
    Robert C. Gallagher -- Associated Banc-Corp, Green Bay, WI
 
    Michael S. Ariens -- David White, Inc., Germantown, WI
 
    During 1996, the Board met eight times. All directors attended more than 75%
of the total number of meetings, including meetings of committees of which they
are members.
 
                                       6

    Non-employee director remuneration consists of a monthly fee of $1,292, and
$825 or $200, respectively, for each Board meeting attended or for each
telephonic meeting. Non-employee director remuneration also consists of $750 for
each Board committee meeting attended. Employee directors receive no
compensation for their services as directors.
 
    The Compensation Committee, which is composed of three non-employee
directors, met two times during 1996. Its function is to recommend to the Board
the compensation to be paid to officers and selected managerial personnel.
 
    The Nominating Committee, which consists of four non-employee directors,
recommends to the Board candidates to be nominated for election as directors at
the Annual Meeting and to fill any vacancies on the Board. The Nominating
Committee also approves officer changes. The Nominating Committee met one time
in 1996. The Nominating Committee will consider suggestions from all sources,
including shareholders, regarding possible candidates for director. Such
suggestions, together with appropriate biographical information, should be
submitted to the Secretary of the Company no later than November 1, in order to
be considered for the Annual Meeting in the following year.
 
    The Audit Committee, which includes all non-employee directors, met two
times during 1996. Its duties and responsibilities include, but are not
necessarily limited to, the following:
 
    (1) To recommend annually a firm of independent public accountants.
 
    (2) To approve the services to be performed by the independent public
       accountants.
 
    (3) To review the reports and comments of the audit services department and
       independent public accountants and to recommend such action as is
       appropriate to the Board.
 
    The Shareholder Committee, which consists of four non-employee directors,
considers issues of strategic interest to shareholders. The Shareholder
Committee met four times in 1996.
 
    The Strategic Action Planning Committee, which consists of four non-employee
directors, reviews and provides input into the Company's Strategic Plans. The
Strategic Action Planning Committee met one time in 1996.
 
                                       7

            SECTION 16(A) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE
 
    Based solely on a review of statements of beneficial ownership and of
changes therein furnished to the Company during and with respect to the 1996
calendar year and written representations made to the Company, the management
has concluded that no person who at any time during 1996 was a director or
officer of the Company failed to file with the Securities and Exchange
Commission, on a timely basis, reports of beneficial ownership of the Company's
securities required by Section 16(a) of the Securities and Exchange Act of 1934,
as amended.
 
                                       8

                             EXECUTIVE COMPENSATION
                           SUMMARY COMPENSATION TABLE
 
    The following Summary Compensation Table sets forth the total compensation
paid by the Company and its subsidiaries for all services rendered during 1996,
1995, and 1994 for the Chief Executive Officer and the four other most highly
compensated executive officers of the Company or its subsidiaries who perform
policy-making functions for the Company.
 


 
                                                                      LONG TERM COMPENSATION
                                  ANNUAL COMPENSATION (3)              AWARDS            PAYOUTS
                                                     (E)          (F)         (G)                        (I)
                                                 OTHER ANNUAL  RESTRICTED  SECURITIES                 ALL OTHER
         (A)                     (C)       (D)     COMPEN-       STOCK     UNDERLYING      (H)         COMPEN-
       NAME AND         (B)     SALARY    BONUS     SATION      AWARD(S)    OPTIONS/   LTIP PAYOUTS     SATION
  PRINCIPAL POSITION    YEAR     ($)       ($)      ($)(4)        ($)       SARS (#)       ($)          ($)(5)
- ----------------------  ----  ----------  -----  ------------  ----------  ----------  ------------  ------------
                                                                             
 
Daniel A. Bollom        1996  214,728.38  0.00        598.00     0.00         0.00          0.00       160,168.50
 Chairman and           1995  291,582.00  0.00      5,398.98     0.00         0.00          0.00        42,770.04
 Chief Executive        1994  273,662.25  0.00     10,543.74     0.00         0.00          0.00        50,229.14
 Officer (1)
 
Larry L. Weyers         1996  171,402.30  0.00      8,051.52     0.00         0.00          0.00        45,187.65
 President and          1995  134,720.34  0.00      4,984.49     0.00         0.00          0.00        21,484.68
 Chief Operating        1994  118,914.18  0.00         83.87     0.00         0.00          0.00        20,662.68
 Officer (1)
 
Patrick D. Schrickel    1996  157,019.17  0.00      3,424.84     0.00         0.00          0.00        37,407.12
 Executive              1995  159,477.00  0.00      3,256.72     0.00         0.00          0.00        20,840.08
 Vice President (1)     1994  150,553.50  0.00      3,417.54     0.00         0.00          0.00        23,325.59
 
Clark R. Steinhardt     1996  132,282.96  0.00      7,372.40     0.00         0.00          0.00        65,172.23
 Senior                 1995  156,933.00  0.00      4,763.61     0.00         0.00          0.00        23,259.79
 Vice President (2)     1994  148,012.47  0.00      1,644.64     0.00         0.00          0.00        27,769.60
 
Jelmer G. Swoboda       1996  124,261.78  0.00      8,950.18     0.00         0.00          0.00        73,162.61
 Senior                 1995  161,922.96  0.00      8,871.37     0.00         0.00          0.00        21,417.98
 Vice President (2)     1994  153,193.02  0.00      8,898.91     0.00         0.00          0.00        23,877.90

 
- ------------------------------
 
(1) Officer of both the Company and WPSC.
 
(2) Officer of WPSC.
 
(3) Compensation deferred at election of executive (exclusive of deferred
    amounts treated as if fully invested in Company Common Stock included in
    column (i)) includable under Salary for year earned.
 
                                       9

(4) These amounts reflect the following: spouse expense, flexible spending
    account refunds, taxable meals, imputed lodge income, insurance
    reimbursements, and vacation and holiday pay. Perquisites that exceed 25% of
    the total perquisites are as follows: Vacation/Holiday payments for Bollom,
    Weyers, Schrickel, Steinhardt, and Swoboda were $0, $8,051.52, $2,924.20,
    $6,993.84, and $8,610.62, respectively, for 1996; $4,697.85, $4,623.43,
    $2,562.32, $3,153.97, and $8,437.22, respectively, for 1995; and $9,934.21,
    $0, $2,685.69, $0, and $8,563.76, respectively, for 1994. Spouse expense
    payments for Bollom and Steinhardt were $464.00 and $1,231.26, respectively,
    in 1996 and 1994, respectively. An insurance reimbursement for Weyers was
    $81.57 in 1994.
 
(5) These amounts reflect WPSC contributions under the ESOP for Bollom, Weyers,
    Schrickel, Steinhardt, and Swoboda of $2,937.39, $2,937.39, $2,937.39,
    $2,830.16, and $2,766.11, respectively, for 1996; $2,485.02, $2,372.20,
    $2,425.12, $2,385.57, and $2,436.75, respectively, for 1995; and $1,614.15,
    $1,466.13, $1,562.01, $1,534.20, and $1,568.38, respectively, for 1994.
    Above Market Deferred Compensation Interest for Bollom, Weyers, Schrickel,
    Steinhardt, and Swoboda was $42,339.96, $15,316.11, $16,109.98, $21,979.77,
    and $16,840.05, respectively, for 1996; $18,278.31, $9,539.05, $6,952.54,
    $9,659.88, and $7,291.57, respectively, for 1995; and $28,027.64,
    $10,734.56, $10,904.85, $15,550.48, and $11,204.97, respectively, for 1994.
    Supplemental Retirement Benefits for Bollom, Weyers, Schrickel, Steinhardt,
    and Swoboda were $410, $261, $177, $178, and $173, respectively, for 1996;
    $335, $100, $152, $153, and $150, respectively, for 1995; and $357, $85,
    $162, $198, and $161, respectively, for 1994. Retirement Plan Supplement for
    Bollom, Weyers, Schrickel, Steinhardt, and Swoboda was $982, $102, $191,
    $59, and $365, respectively, for 1996; $1,261, $43, $147, $76, and $205,
    respectively, for 1995; and $1,074, $53, $158, $126, and $220, respectively,
    for 1994. Deferred Compensation (not deferred at the election of the
    executive) for Bollom, Weyers, Schrickel, Steinhardt, and Swoboda was
    $21,472.75, $12,951.61, $11,449.35, $11,279.05, and $11,597.85,
    respectively, for 1996. Deferred Compensation (deferred at the election of
    the executive and treated as if fully invested in Company Common Stock) for
    Bollom, Weyers, Schrickel, Steinhardt, and Swoboda was $92,026.40,
    $13,619.54, $6,542.40, $28,846.25, and $41,420.60, respectively, for 1996.
    Included in column (i), for the first time in 1996, were deferred
    compensation amounts not deferred at the election of the executive and
    included in column (e) in previous Proxy Statements (except for Weyers whose
    deferred compensation was not included in a previous Proxy Statement) for
    Bollom, Weyers, Schrickel, Steinhardt, and Swoboda $20,410.71, $9,430.43,
    $11,163.42, $10,985.34, and $11,334.66, respectively, for 1995; and
    $19,156.35, $8,323.99, $10,538.73, $10,360.92, and $10,723.55 for 1994.
 
                                       10

EDGAR REPRESENTATION OF DATA POINTS USED IN PRINTED GRAPHIC
 

           COMPARISON OF FIVE-YEAR CUMULATIVE TOTAL RETURN (1)
                   WPS Resources Corporation (WPSR),
              S&P 500 Index, and Edison Electric Institute
                        (EEI) 100 Index (2)

                                                            S&P
                                                            500        EEI
Years                                            WPSR      Index      Index
1991                                            $ 100      $ 100      $ 100
1992                                              119        108        108
1993                                              133        118        120
1994                                              112        120        106
1995                                              152        165        139
1996                                              135        203        140
Assumes $100 invested on December 31, 1991
in WPSR Common Stock, S&P 500
Index, and EEI 100 Index.
(1) Total return assumes reinvestment of dividends.
(2) The following companies are included in the EEI 100 Index:
 
    SCECORP and Southern Indiana Gas & Electric Company, which were included in
the EEI 100 Index for 1995, are included in the EEI 100 Index for 1996 as Edison
International and SIGECORP, respectively. El Paso Electric Company, which was
included in the EEI 100 Index for 1995 is not included in the Index for 1996.
 
                                       11

ALLEGHENY POWER SYSTEM INC
 
AMERICAN ELECTRIC POWER INC
 
ATLANTIC ENERGY INC
 
BALTIMORE GAS & ELEC CO
 
BANGOR HYDRO-ELEC CO
 
BLACK HILLS CORP
 
BOSTON EDISON CO
 
CAROLINA POWER & LIGHT CO
 
CENTERIOR ENERGY CORP
 
CENTRAL & SOUTH WEST CORP
 
CENTRAL HUDSON GAS & ELEC
 
CENTRAL LOUISIANA ELEC CO INC
 
CENTRAL MAINE POWER CO
 
CENTRAL VERMONT PUB SVC CORP
 
CILCORP INC
 
CINERGY CORP
 
CIPSCO INC
 
CMS ENERGY CORP
 
COMMONWEALTH ENERGY SYSTEM
 
CONSOLIDATED EDISON CO OF NY
 
DELMARVA POWER & LIGHT CO
 
DOMINION RESOURCES INC
 
DPL INC
 
DQE INC
 
DTE ENERGY
 
DUKE POWER INC
 
EASTERN UTILITIES ASSOC
 
EDISON INTERNATIONAL
 
EMPIRE DISTRICT ELEC CO
 
ENOVA CO
 
ENTERGY CORP
 
ESELCO INC
 
FLORIDA PROGRESS CORP
 
FPL GROUP INC
 
GENERAL PUBLIC UTIL CORP
 
GREEN MOUNTAIN POWER CORP
 
HAWAIIAN ELEC IND INC
 
HOUSTON IND INC
 
IDAHO POWER CO
 
IES INDUSTRIES INC
 
ILLINOVA CORP
 
INTERSTATE POWER CO
 
IPALCO ENTERPRISES INC
 
KANSAS CITY POWER & LIGHT CO
 
KU ENERGY CORP
 
LG&E ENERGY CORP
 
LONG ISLAND LIGHTING CO
 
MADISON GAS & ELEC CO
 
MAINE PUBLIC SVC CO
 
MID AMERICAN ENERGY
 
MINNESOTA POWER
 
MONTANA POWER INC
 
NEVADA POWER CO
 
NEW ENGLAND ELEC SYSTEM
 
NEW YORK STATE ELEC & GAS CORP
 
NIAGARA MOHAWK POWER CORP
 
NIPSCO INDUSTRIES INC
 
NORTHEAST UTILITIES
 
NORTHERN STATES POWER CO
 
NORTHWESTERN PUBLIC SVC CO
 
OHIO EDISON CO
 
OKLAHOMA GAS & ELEC CO
 
ORANGE & ROCKLAND UTIL INC
 
OTTER TAIL POWER CO
 
PACIFIC GAS & ELEC CO
 
PACIFICORP
 
PPL RESOURCES
 
PECO ENERGY
 
PINNACLE WEST CAPITAL GROUP
 
PORTLAND GENERAL CORP
 
POTOMAC ELEC POWER CORP
 
PUBLIC SERVICE CO OF COLORADO
 
PUBLIC SERVICE CO OF NEW MEXICO
 
PUBLIC SERVICE ENTERPRISE GROUP
 
PUGET SOUND POWER & LIGHT CO
 
ROCHESTER GAS & ELEC CORP
 
SCANA CORP
 
SIERRA PACIFIC RESOURCES
 
SOUTHERN CO
 
SIGECORP
 
SOUTHWESTERN PUBLIC SVC CO
 
ST. JOSEPH LIGHT & POWER CO
 
TECO ENERGY INC
 
TEXAS UTILITIES CO
 
TNP ENTERPRISES INC
 
TUCSON ELECTRIC POWER CO
 
UNICOM INC
 
UNION ELECTRIC CO
 
UNITED ILLUMINATING CO
 
UNITIL CORP
 
UPPER PENINSULA ENERGY CORP
 
UTILICORP UNITED
 
WASHINGTON WATER POWER CO
 
WESTERN RESOURCES
 
WISCONSIN ENERGY CORP
 
WPS RESOURCES
 
WPL HOLDINGS INC
 
                                       12

                      BOARD COMPENSATION COMMITTEE REPORT
 
    The Company maintains a market-based executive compensation plan for the
Chairman and Chief Executive Officer and the other executive officers of the
Company and its subsidiaries. The pay plan is designed to support the Company's
vision and mission statements and its commitment to a quality management
philosophy. Pay advancement is based on the relationship between the executive's
salary and the compensation range of the assigned pay grade. The pay plan is
designed to bring executives to their target compensation rates (the maximum
compensation range values) over a ten-year period. The minimum range values are
80% of the maximum compensation range values. Those farther below the target
compensation rates receive larger salary increases than those closer to the
target compensation rates. If an executive is promoted to a higher-rated
position, a promotional increase is provided at the time of the change in
duties. Although compensation levels for 1996 were not adjusted to reflect
actual or projected financial results, the Compensation Committee reserves the
right to recommend revised compensation levels after considering all of the
future qualitative and quantitative facts and circumstances surrounding actual
or projected financial results.
 
    The Compensation Committee met on September 12, 1996 to address the
compensation of the Chairman and Chief Executive Officer and all other executive
officers of the Company and its subsidiaries. The result is new compensation
ranges for each pay grade and new salary levels which became effective October
6, 1996. The new compensation range for the Chairman and Chief Executive Officer
is $352,598 to $440,748. The Chairman and Chief Executive Officer's annual
salary, effective October 6, 1996, was set at $373,683. The new rate is intended
to bring the annual salary closer to the target compensation rate of $440,748
which is approximately 50% of the median total compensation of chairmen and
chief executive officers as reported in a compensation survey completed for the
Company by Ernst & Young. Although the survey results support significantly
higher compensation for the Chairman and Chief Executive Officer, other factors
were considered in determining the approved target compensation rate. These
factors include the widespread use of incentive pay practices at other companies
which are not part of Company compensation practices for executives and the
concern over rising executive compensation levels in American business. The
survey included fiscal year 1995 compensation for both utility and industrial
companies with revenues generally comparable to those of the Company. Many of
the utilities are members of the EEI 100 Index group listed in Note 2 to the
Comparison of Five-Year Cumulative Total Return Table set forth above. The
composition of the two groups, however, is not identical. The Chairman and Chief
Executive Officer's salary of $373,683 is 92.8% and 41.3%, respectively, of the
median base salary of $402,500 and the median total compensation of $905,220
reported in the survey.
 
                                       13

    The compensation range for the Chairman and Chief Executive Officer during
the period January 1, 1996 to October 5, 1996 was $271,308 to $339,132. The
Chairman and Chief Executive Officer's annual salary in effect for the same
period was $305,361. The target compensation rate of $339,132 was based on 1995
median base salaries, which exclude incentive and other forms of cash
compensation, reported to the EEI by utilities with revenues generally
comparable to those of the Company. Many of the utilities are members of the EEI
100 Index group listed in Note 2 to the Comparison of Five-Year Cumulative Total
Return Table set forth above. The composition of the two groups, however, is not
identical. The Chairman and Chief Executive Officer's salary of $305,361 was
77.1% and 45.4%, respectively, of the median base salary of $396,045 and the
median total compensation of $671,957 reported in the survey.
 
    The primary differences in determining the Chairman and Chief Executive
Officer's old and new compensation levels are (1) the old comparisons were only
made to base salary levels while the new comparisons were made to total
compensation levels which include not only base salary but also short-term and
long-term incentives, and (2) a change from a utility industry compensation
survey to a survey which included compensation from both utility and industrial
companies.
 
    The Company and its subsidiaries have considered the implications of Section
162(m) of the Internal Revenue Code (the "Code") regarding the deductibility of
annual executive compensation over $1,000,000. The compensation levels for
officers of the Company and its subsidiaries fall well below this level and,
hence, the provisions of Section 162(m) of the Code have not affected the
compensation program of the Company.
 
                                           A. Dean Arganbright
                                           Robert C. Gallagher
                                           James L. Kemerling
 
                                 BENEFIT PLANS
 
    The WPS Resources Corporation Deferred Compensation Plan ("Deferred
Compensation Plan") is available to designated executives, including each of the
five named senior officers. The plan consists of the following components: (1)
Mandatory Salary Deferrals; (2) Voluntary Salary Deferrals; (3) Death Benefit;
(4) Protection of Qualified Pension Benefit; and (5) Supplemental Retirement
Benefits.
 
    MANDATORY SALARY DEFERRALS.  Payment of a portion (currently 7%) of the
compensation for each of the five named senior officers is credited to the
Deferred Compensation Plan in lieu of
 
                                       14

being paid directly to the officer. The amount deferred is credited to the Stock
Account and treated as if fully invested in Company Common Stock.
 
    VOLUNTARY SALARY DEFERRALS.  Additionally, each of the five named senior
officers may elect to defer up to 30% of their compensation for any year and
have such amount credited, for recordkeeping purposes, to the Deferred
Compensation Plan. In accordance with advance elections made by each officer,
Voluntary Salary Deferrals are credited to the Stock Account as described above
with respect to Mandatory Salary Deferrals, or the amounts are credited to a
Reserve Account. Amounts in the Reserve Account are credited with earnings,
generally at the greater of 6% per annum or a rate equal to 70% of the Company's
return on common shareholder equity. (Voluntary Salary Deferrals made prior to
January 1, 1996 are credited with a higher earnings rate.) The Compensation
Committee may revise the earnings rate applicable to the Reserve Account or the
manner in which the rate is calculated, but the rate may not be reduced below 6%
per annum. In addition, the Compensation Committee may permit an officer to
defer in excess of 30% of the officer's salary, but amounts in excess of the 30%
threshold are automatically credited to the Reserve Account.
 
    DEATH BENEFIT.  A special death benefit will be provided if any of the five
named senior officers dies prior to age 65 if at the time of the officer's death
Mandatory and/or Voluntary Salary Deferrals are being credited to the officer's
account. The benefit is an amount equal to the amount of additional deferrals
and earnings that would have been credited to the officer's account had
deferrals (and earnings assuming that deferrals were credited to the Reserve
Account) continued through age 65 at the rate in effect at the time of the
officer's death. The special death benefit is payable in 15 annual installments.
The benefit is a fixed amount which does not accrue earnings on the
undistributed balance.
 
    PROTECTION OF QUALIFIED PENSION BENEFIT.  The Deferred Compensation Plan
will provide a benefit to each of the five named senior officers to the extent
that the officer's benefits under the Wisconsin Public Service Corporation
Administrative Retirement Plan ("Pension Plan") are limited because of certain
legal restrictions. See the description of the Wisconsin Public Service
Corporation Administrative Retirement Plan below.
 
    SUPPLEMENTAL RETIREMENT BENEFITS.  The Deferred Compensation Plan provides
to each of the 5 named senior officers, upon retirement on or after age 60 (or
earlier retirement with the written approval of the Compensation Committee),
monthly payments equal to 20% of the highest average monthly compensation
received during any 36 consecutive month period of employment. Such payments
continue for 10 years after retirement. If the officer dies during the 10-year
period, the officer's surviving spouse will receive 50% of such payments for the
remainder of the 10-year period. If the officer dies while employed, the
surviving spouse will
 
                                       15

receive, for a 10-year period, 50% of the amount that would have been paid to
the officer had he retired on his date of death (disregarding, for this purpose,
the age 60 eligibility requirement). Payments terminate if neither the officer
nor spouse is living, even if 120 monthly payments have not been made.
 
    The following table indicates the annual Supplemental Retirement Benefit
that would be payable during the 10-year period to each of the 5 named senior
officers (assuming that each executive had retired on December 31, 1996 and
disregarding, for this purpose, the age 60 eligibility requirement in the case
of any officer who has not yet attained age 60).
 


    HIGHEST AVERAGE MONTHLY
 COMPENSATION RECEIVED DURING
   ANY 36 CONSECUTIVE MONTHS
        PRIOR TO AGE 65          ANNUAL BENEFITS PAYABLE
- -------------------------------  ------------------------
                              
           $  15,000                    $   36,000
              16,000                        38,400
              17,000                        40,800
              18,000                        43,200
              19,000                        45,600
              20,000                        48,000
              21,000                        50,400
              22,000                        52,800
              23,000                        55,200
              24,000                        57,600
              25,000                        60,000
              26,000                        62,400
              27,000                        64,800
              28,000                        67,200
              29,000                        69,600
              30,000                        72,000
              31,000                        74,400
              32,000                        76,800

 
    The Deferred Compensation Plan contains several provisions that take effect
in the event of a Change in Control of the Company or WPSC.
 
    First, upon a Change in Control, a revised minimum earnings rate for
Voluntary Salary Deferrals becomes applicable. The minimum rate is the greater
of 6% per annum or a rate equal to two percentage points above the prime lending
rate of Firstar Bank-Milwaukee, Milwaukee, Wisconsin. Second, the Supplemental
Retirement Benefit becomes immediately
 
                                       16

vested, even if the officer terminates employment prior to retirement. Third,
contributions to the Deferred Compensation Trust, which are discretionary prior
to a Change in Control, are required in an amount sufficient to fund the
benefits accrued by participants in the Deferred Compensation Plan through the
funding date. Assets in the Deferred Compensation Trust remain subject to the
claims of creditors, but may not, following a Change in Control, be withdrawn by
the Company or WPSC.
 
    A Change in Control means any of the following events:
 
    (i) approval by the shareholders of the Company of a merger or consolidation
       of the Company or WPSC with or into another corporation if neither the
       Company nor any of its subsidiaries will be the surviving corporation, or
       the disposition of all or substantially all of the Company's or WPSC's
       assets to another corporation, person, or other entity (other than the
       Company or any of its subsidiaries);
 
    (ii) the acquisition by any person (other than the Company or any of its
       subsidiaries, the ESOP, or the Deferred Compensation Trust) of beneficial
       ownership of 15% or more of the voting power of the shares of the then
       outstanding capital stock of the Company or WPSC;
 
    (iii) during any consecutive two-year period a majority of the Board of the
       Company consists of persons who, were neither directors at the beginning
       of such period, nor persons whose nominations or elections were approved
       by a vote of two-thirds of the directors then in office;
 
    (iv) a loss of 15% or more of the customers of WPSC resulting from the
       exercise of statutorily granted condemnation powers by any government
       entity.
 
    WPSC maintains the Wisconsin Public Service Corporation Administrative
Employees Savings Plan ("Savings Plan") and the ESOP, in which substantially all
employees of WPSC, including the five named senior officers, are eligible to
participate.
 
    Under the Savings Plan, each participant may defer, in accordance with
applicable tax law limits, a portion of his or her compensation and have the
deferred amount deposited as a pre-tax contribution to the Savings Plan.
 
    The ESOP has entered into a loan guaranteed by WPSC the proceeds of which
were used to purchase the Common Stock of the Company. Each year, shares become
available under the ESOP for allocation to participants in proportion to the
percentage of the outstanding loan that has been repaid during that year. The
shares available under the ESOP as of the close of any year are allocated among
those participants who for that year made pre-tax contributions to the Savings
Plan.
 
                                       17

    The Wisconsin Public Service Corporation Administrative Employees'
Retirement Plan ("Pension Plan"), under which executive officers are included,
is a non-contributory defined benefit plan under which contributions on behalf
of a specified participant cannot be individually calculated. Since the Pension
Plan is in a fully funded position, no contributions were made to it in 1996.
Straight-line benefits at the normal retirement age of 65 (with a 50% benefit
payable to a surviving spouse, actuarially reduced for any age differences) are
determined by the average of the 5 highest years compensation in the last 10
years, times 55%, times years of service up to 35, divided by 35, plus .5% of
such average compensation, times years of service exceeding 35, less an offset
for a portion of Social Security benefits. Employees who were employed prior to
1982 would qualify for the higher of the current pension formula or a
grandfathered formula which is 1.5% of the final average pay times years of
service limited by 50% of final average pay less a Social Security offset. The
following table shows the annual retirement benefits payable at the normal
retirement age of 65 for specified remunerations and years of service under the
provisions of the Pension Plan in effect December 31, 1996, and assuming
retirement on that date:
 
                                       18

                               PENSION PLAN TABLE
                         ANNUAL RETIREMENT BENEFITS AT
                       NORMAL RETIREMENT AGE OF 65 YEARS
                         FOR YEARS OF SERVICE INDICATED
 


 AVERAGE ANNUAL
  REMUNERATION
 HIGHEST 5 YEARS    15 YEARS     20 YEARS    25 YEARS    30 YEARS    35 YEARS    40 YEARS
- -----------------  -----------  ----------  ----------  ----------  ----------  ----------
                                                              
   $   160,000      $  36,000   $   48,000  $   60,000  $   72,000  $   80,512  $   84,512
       170,000         38,250       51,000      63,750      76,500      86,012      90,262
       180,000         40,500       54,000      67,500      81,000      91,512      96,012
       190,000         42,750       57,000      71,250      85,500      97,012     101,762
       200,000         45,000       60,000      75,000      90,000     102,512     107,512
       210,000         47,250       63,000      78,750      94,500     108,012     113,262
       220,000         49,500       66,000      82,500      99,000     113,512     119,012
       230,000         51,750       69,000      86,250     103,500     119,012     124,762
       240,000         54,000       72,000      90,000     108,000     124,512     130,512
       250,000         56,250       75,000      93,750     112,500     130,012     136,262
       260,000         58,500       78,000      97,500     117,000     135,512     142,012
       270,000         60,750       81,000     101,250     121,500     141,012     147,762
       280,000         63,000       84,000     105,000     126,000     146,512     153,512
       290,000         65,250       87,000     108,750     130,500     152,012     159,262
       300,000         67,505       90,007     112,509     135,010     157,512     165,012
       310,000         69,862       93,150     116,437     139,725     163,012     170,762
       320,000         72,219       96,293     120,366     144,439     168,512     176,512
       330,000         74,577       99,435     124,294     149,153     174,012     182,262
       340,000         76,934      102,578     128,223     153,867     179,512     188,012
       350,000         79,291      105,721     132,151     158,582     185,012     193,762
       360,000         81,648      108,864     136,080     163,296     190,512     199,512

 
    Compensation for pension purposes differs from the amounts in the annual
compensation columns of the Summary Compensation Table for all five executive
officers named. Messrs. Bollom, Weyers, Schrickel, Steinhardt, and Swoboda had
1996 pensionable compensation of $328,227, $199,668, $177,935, $177,304, and
$182,303, respectively. Messrs. Bollom, Weyers, Schrickel, Steinhardt, and
Swoboda have credited service under the Pension Plan as of December 31, 1996 of
39, 11, 31, 29, and 38 years, respectively. Benefit amounts in the table have
been reduced for Social Security offsets.
 
                                       19

    The annual benefits payable from the Pension Plan are subject to a maximum
limitation ($125,000 for 1997) under Internal Revenue Code Section 415. In
addition, the amount of compensation considered for purposes of the Pension Plan
is limited ($160,000 for 1997) under Internal Revenue Code Section 401(a)(17).
The Deferred Compensation Plan provides additional monthly benefits, including
the five named senior executives, equal to any loss of benefit payments under
the Pension Plan caused by the maximum benefit or compensation limitations
and/or Mandatory and Voluntary Salary Deferrals under the Deferred Compensation
Plan. These additional payments are made only while the officer or surviving
spouse receives a monthly benefit from the Pension Plan. Benefit amounts shown
in the table include projected payments to the officer under the Pension Plan
and the additional payments for the loss of Pension Plan benefits as described
in this paragraph. Amounts were accrued during 1996 for the unfunded future
payment obligations.
 
                                 OTHER BUSINESS
 
    At the time this Proxy Statement went to press, the Company knew of no
matters constituting a proper subject for action by the shareholders which would
be presented at the Meeting, other than the election of directors. If any other
matters are properly presented at the Meeting, the persons named as proxies will
vote upon them in accordance with their best judgment.
 
    Certain of the officers, directors, and employees of the Company may solicit
proxies by correspondence, telephone, telegraph, or in person, but without extra
compensation. The Company may reimburse banks, brokers, nominees, and other
fiduciaries their reasonable charges and expenses incurred in forwarding the
proxy soliciting material to and receiving proxies from the beneficial owners.
 
                                 ANNUAL REPORTS
 
    The Annual Report of the Company for the year 1996, including financial
statements and the report of independent public accountants, Arthur Andersen LLP
(which firm has been selected to continue to act in that capacity for the year
1997), was mailed to all shareholders in February of 1997 and to all persons who
subsequently became shareholders of record prior to the close of business on the
Record Date. A representative of Arthur Andersen LLP will be present at the
Annual Meeting, will be available to respond to appropriate questions, and will
have an opportunity to make a statement if such representative desires to do so.
 
                                       20

    THE COMPANY FILES A SEPARATE ANNUAL REPORT WITH THE SECURITIES AND EXCHANGE
COMMISSION ON FORM 10-K. A COPY OF FORM 10-K FOR THE YEAR 1996 (NOT INCLUDING
EXHIBITS THERETO) WILL BE PROVIDED WITHOUT CHARGE TO ANY PERSON WHO IS A RECORD
OR BENEFICIAL HOLDER OF SHARES OF THE COMMON STOCK AS OF THE RECORD DATE FOR
THIS ANNUAL MEETING AND WHO MAKES WRITTEN REQUEST FOR IT, ADDRESSED TO THE
ATTENTION OF FRANCIS J. KICSAR, SECRETARY, 700 NORTH ADAMS STREET, P. O. BOX
19001, GREEN BAY, WISCONSIN 54307-9001.
 
                          FUTURE SHAREHOLDER PROPOSALS
 
    Any shareholder proposals intended for consideration at the 1998 Annual
Meeting of Shareholders must be received by the Company by November 20, 1997.
 
                                           WPS RESOURCES CORPORATION
 
                                                   [SIGNATURE]
 
                                           FRANCIS J. KICSAR
                                           SECRETARY
 
                                       21


                         PROXY -- WPS RESOURCES CORPORATION

PROXY SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS FOR THE ANNUAL SHAREHOLDERS
MEETING -- MAY 1, 1997

   The undersigned hereby appoints Daniel A. Bollom and Francis J. Kicsar as 
Proxies, each with the power to appoint a substitute, and hereby authorizes 
them to represent and to vote, as designated on the reverse side of this card 
and, in their discretion, upon such other business as may properly come 
before the meeting, all the shares of common stock of WPS Resources 
Corporation held of record by the undersigned on March 12, 1997, at the 
Annual Meeting of Shareholders to be held on May 1, 1997, at 10:30 a.m., CDT, 
or any adjournment thereof:

(This proxy is continued, and is to be signed and dated on the reverse side.)




    Please mark in oval in the following manner using dark ink only. / /
- -------------------------------------------------------------------------------


                     For all nominees             Withhold
                       except those              authority
                      written in space            for all
                          at left                 nominees

                           / /                      / /

1. Election of Directors                        THIS PROXY, WHEN PROPERLY
   Michael S. Ariens, Kathryn M.                EXECUTED, WILL BE VOTED IN THE 
   Hasselblad-Pascale, and Larry L. Weyers      MANNER DIRECTED HEREIN BY THE 
                                                UNDERSIGNED SHAREHOLDER. IF NO 
                                                DIRECTION IS MADE, THIS PROXY 
                                                WILL BE VOTED FOR ALL NOMINEES.

(Instruction: To withhold authority             Please mark one box only in 
to vote for any individual nominee,             the election of directors, 
write that nominee's name in the                sign exactly as your name 
space provided below.)                          is printed on this card, 
                                                date, and return promptly 
- -------------------------------                 in the enclosed envelope.

                                                ------------------------------

                                                ------------------------------
                                                Signature(s) of shareholder(s)

                                                Date:                    ,1997
                                                     --------------------