Exhibit No. 99.3
                                           
FOR IMMEDIATE RELEASE                                      DOUGLAS L. LOWELL
                                                           Corporate Relations


                          TRIMARK HOLDINGS, INC. ANNOUNCES 
                        SALE OF ASSETS OF TRIMARK INTERACTIVE
                                           
          "MAGZONE" AND "FAERY TALE ADVENTURE II" LEAD PROJECTS ACQUIRED BY 
                                     GRAPHIX ZONE
                                           
    March 6, 1997, Los Angeles. . . Trimark Holdings, Inc. (TMRK - NASDAQ/NNM)
announced today that it has entered into a definitive agreement to sell certain
assets of Trimark Interactive to Graphix Zone (NASDAQ: GZON), an independent
entertainment and interactive music publisher.  Trimark will receive shares of a
newly issued Series C preferred stock as part of this transaction, which are
convertible into shares of common stock of Graphix Zone.

    "Trimark is committed to the growth of theatrical production and
exhibition," stated Chairman Mark Amin.  "The sale of assets of Trimark
Interactive allows the management of Trimark to focus directly on our core
businesses of film acquisition and production, and theatrical, video and
international distribution.  Our interactive activities will consist of the
licensing of characters and films from our library of more than 425 titles for
multimedia use."

    Trimark Interactive, a 90% owned subsidiary of Trimark Holdings, is selling
certain assets to Graphix Zone including new games "FAERY TALE ADVENTURES 2" and
"MAGZONE," and library titles including the highly rated game, "THE HIVE."

    Graphix Zone previously announced a major expansion of its games business
with the acquisition of assets and the hiring of key executives of Inscape (a
partnership between HBO and Warner Music Group, a division of Time Warner,
Inc.).

    Except for the historical information contained herein, certain matters
discussed in this news release are forward looking statements, within the
meaning of the Private Securities Litigation Reform Act of 1995, that involve
risks and uncertainties.  Such forward-looking statements involve known and
unknown risks, uncertainties and other factors which may cause the actual
results, performance or achievements of Trimark to be materially different from
any future results, performance or achievements expressed or implied by such
forward looking statements.  Other matters, uncertainties and risks are detailed
from time to time in the Trimark's SEC reports, including 



the report on Form 10-K for the year ended June 30, 1996 and the Form 10-Q for
the quarter ended December 31, 1996.

    Based in Irvine, California, Graphix Zone, Inc. publishes interactive
multimedia products on CD-Rom, hybrid and Internet platforms and will publish on
future platforms such as DVD.

    Trimark Holdings, Inc. is a broad-based entertainment company which
acquires, produces and distributes motion pictures domestically and
internationally under the Trimark Pictures banner; licenses to the broadcast
industry under the Trimark Television moniker; to the domestic home video market
under the Vidmark Entertainment label.

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