<ARTICLE> 5 <LEGEND> THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM TELETECH HOLDINGS, INC.'S 1996 FORM 10-K AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS. </LEGEND> <MULTIPLIER> 1,000 <PERIOD-TYPE> YEAR <FISCAL-YEAR-END> DEC-31-1996 <PERIOD-START> JAN-01-1996 <PERIOD-END> DEC-31-1996 <CASH> 5564 <SECURITIES> 71573 <RECEIVABLES> 33193 <ALLOWANCES> 1462 <INVENTORY> 0 <CURRENT-ASSETS> 114137 <PP&E> 34915 <DEPRECIATION> 11231 <TOTAL-ASSETS> 143378 <CURRENT-LIABILITIES> 26562 <BONDS> 0 <PREFERRED-MANDATORY> 0 <PREFERRED> 0 <COMMON> 558 <OTHER-SE> 105757 <TOTAL-LIABILITY-AND-EQUITY> 143378 <SALES> 165504 <TOTAL-REVENUES> 165504 <CGS> 99539 <TOTAL-COSTS> 142292 <OTHER-EXPENSES> (1213) <LOSS-PROVISION> 0 <INTEREST-EXPENSE> 1080 <INCOME-PRETAX> 23345 <INCOME-TAX> 9589 <INCOME-CONTINUING> 13756 <DISCONTINUED> 0 <EXTRAORDINARY> 0 <CHANGES> 0 <NET-INCOME> 13756 <EPS-PRIMARY> .24 <EPS-DILUTED> .24