[LOGO]

                                    April 8, 1996

Busse Broadcasting Corporation
and
WEAU License, Inc.
1907 South Hastings Way
Eau Claire, Wisconsin  54701

                         RE: WEAU-TV (EAU CLAIRE, WISCONSIN)

Gentlemen:

     The following shall comprise the agreement between Busse Broadcasting 
Corporation ("Busse"), as owner and operator of television broadcast station 
WEAU-TV ("WEAU-TV") and WEAU License, Inc., licensee of WEAU-TV, for the 
affiliation of WEAU-TV (Busse, WEAU License, Inc. and WEAU-TV collectively 
herein called "Station") with the NBC Television Network (herein called 
"NBC") and shall supersede and replace our prior agreement dated April 1, 
1990, except for the most recent amendment with respect to network 
non-duplication protection under Federal Communications Commission ("FCC") 
Rules Section 76.92.

     1.  TERM.  This Agreement shall be deemed effective as of 3:00 A.M., New 
York City time on the 1st day of January, 1996 and, unless sooner terminated 
as provided in this Agreement, it shall remain in effect for a period of ten 
(10) years thereafter.  It shall then be renewed on the same terms and 
conditions for a further period of five (5) years and for successive further 
periods of five (5) years each, unless and until either party shall, at least 
twelve (12) months prior to the expiration of the then current term, give 
the other party written notice that it does not desire to have this Agreement 
renewed for a further period.

     2.  NBC PROGRAMMING.

         (a)  NBC shall deliver to Station for free, over-the-air television 
broadcasting all programming which NBC makes available for broadcasting in 
the community to which Station is presently licensed by the FCC, except as 
otherwise expressly provided herein.

         (b)  NBC commits to supply sufficient programming throughout the 
term of this Agreement for the hours presently programmed by it (the 
"Programmed Time Periods"), which Programmed Time Periods are as follows (the 
specified times are all local time in Station's community of license):




     Prime Time:  Monday thru Saturday - 7:00-10:00 P.M.
                  Sunday - 6:00-10:00 P.M.

     Late Night:  Monday thru Thursday - 10:35 P.M.-1:05 A.M.
                  Friday - 10:35 P.M. - 1:35 A.M.
                  Saturday - 10:30 P.M.-12:00 Midnight

     News:        Monday thru Friday - 6:00-6:30 A.M.,
                  7:00-9:00 A.M. and 5:30-6:00 P.M.
                  Saturday - 7:00-9:00 A.M. and 5:30-
                  6:00 P.M.
                  Sunday - 7:00-9:00 A.M. and 5:30-6:00 P.M.

     Daytime:     Monday thru Friday - 11:00 A.M.-12:00 Noon
                  and 12:30-2:30 P.M.
                  Saturday - 9:00-11:30 A.M.

          The selection, scheduling, substitution and withdrawal of any program 
or portion thereof delivered to Station during the Programmed Time Periods shall
at all times remain within the sole discretion and control of NBC.  The 
parties acknowledge that local and network programming needs may change 
during the term of this Agreement, and each party agrees throughout the term 
to negotiate in good faith with the other party any proposed modification of 
the Programmed Time Periods.

          (c)  In addition to the programming supplied pursuant to Paragraph 
2(b) above, NBC shall offer Station throughout the term of this Agreement a 
variety of sports, special events and overnight news programming for 
television broadcast at times other than the Programmed Time Periods.  
Station shall have the right of first refusal with respect to any such 
programming good for seventy-two (72) hours as against any other television 
station located in Station's community of license or any television program 
transmission service furnishing a television signal to Station's community of 
license, including, but not limited to, any community antennae 
television system, subscription television service, multipoint distribution 
system and satellite transmission service.  Station shall notify NBC of its 
acceptance or rejection of NBC's offer of such programming as promptly as 
possible.  Station's acceptance of NBC's offer shall constitute Station's 
agreement to broadcast such programming in accordance with the terms of such 
offer and this Agreement.  Notwithstanding any other provision in this 
Agreement, no pre-existing acceptance of NBC programming shall be superseded 
or otherwise affected by this Agreement, and those acceptances shall remain 
in full force and effect.  With respect to NBC programs outside the 
Programmed Time Periods (either offered or already contracted for pursuant to 
this Agreement), nothing herein contained shall prevent or hinder NBC from 
(i) substituting one or more sponsored or sustaining programs, in which event 
NBC shall offer such substituted program or programs to Station in 


                                    -2-



accordance with the provisions of this Paragraph 2(c), or (ii) canceling one 
or more such NBC programs; provided, however, that NBC shall exercise all 
reasonable efforts to give Station at least three (3) weeks prior written 
notice of such substitution or cancellation.  Station shall not be obligated 
to broadcast, and NBC shall not be obligated to continue to deliver, 
subsequent to the termination of this Agreement, any programs which NBC may 
have offered and which Station may have accepted during the term hereof.

     3.  STATION CARRIAGE IN PROGRAMMED TIME PERIODS.

         (a)  Station agrees that, subject only to the preemption rights set 
forth herein, including Station's unqualified right to preempt for Station's 
live coverage of local news events, Station shall broadcast over Station's 
facilities all NBC programming supplied to Station for broadcast in the 
Programmed Time Periods on the dates and at the times the programs are 
scheduled by NBC, except to the extent that Station is actually broadcasting 
programming pursuant to (and within the specified limits of) a commitment 
contemplated by Paragraph 3(b) below.  As used herein, the "live coverage of 
local news events" with respect to Station's preemption rights shall in no 
event refer to the addition of scheduled local news programs as part of 
Station's regular continuing program schedule.

         (b)  As an inducement for NBC to enter into this Agreement, Station 
covenants, represents and warrants to NBC that during any Broadcast Year (as 
hereinafter defined) during the term hereof, Station shall preempt no more 
than five (5) hours in the aggregate of NBC programs during the Prime Time 
Programmed Time Period for any reason other than for the live coverage of 
news events (the "Prime Time Preemption Amount").  For the purposes of this 
Agreement, a "Broadcast Year" shall mean a twelve (12) month period during 
the term hereof which commences on any September 1 during the term hereof and 
which ends on August 31 of the immediately following year.  Station hereby 
confirms that its rights and obligations under this Paragraph 3(b) are 
consistent with the provisions of Paragraph 4(c) below.

         (c)  The Station hereby agrees to accept and clear all sports 
programming offered to the Station by NBC outside the Programmed Time Periods 
("NBC Sports Programming"), except for NBC sports programming which directly 
conflicts with Station's coverage of sports events and special events of 
particular local interest (collectively, such coverage of such sports events 
and special events are referred to below as "Special Programs").  Station 
agrees not to broadcast more than twenty-five (25) hours of Special Programs 
outside the Programmed Time Periods in the aggregate during any Broadcast 
Year during the term of this Agreement which would conflict with NBC Sports 
Programming outside the Programmed Time Periods (the "Sports Preemption 
Amount").

                                    -3-



         (d)  Notwithstanding the foregoing provisions of subparagraphs (b) 
and (c) above and without limiting the provisions thereof, Station agrees 
that in any one month period during a Broadcast Year, Station's preemptions 
of NBC Prime Time programs and NBC Sports Programming shall not exceed 25% 
of, respectively, the Prime Time Preemption Amount and the Sports Preemption 
Amount, unless otherwise consistent with Station's programming practice.  In 
addition, Station agrees that in no event shall Station preempt NBC 
programming for any programming offered or syndicated by any other broadcast 
television network; PROVIDED that such agreement by Station shall only be 
deemed in effect to the extent consistent with applicable law.

         (e)  Station shall initially be obligated to broadcast only three 
(3) hours of NBC Daytime Programming, Monday through Friday; PROVIDED, that 
Station shall clear a fourth hour of NBC Daytime programming upon the 
expiration or termination (without giving effect to any renewal term) of any 
of Station's existing contractual commitments for non-NBC programming 
currently broadcast Monday through Friday, during the hours of 9:00 A.M. - 
4:00 P.M. (the "Fourth Daytime Hour").  The Fourth Daytime Hour shall be 
cleared by Station during the hours 9:00 A.M. - 4:00 P.M., Monday through 
Friday and shall, upon such clearance by Station, become part of the 
Programmed Time Periods for purposes of Paragraphs 2(a) and 2(b) hereof.

     4.  PREEMPTIONS.

         (a)  In the event that Station, for any reason, fails to broadcast or 
advises NBC that it will not broadcast any NBC programming as provided 
herein, then, in each case, Station, upon notice from NBC to Station, shall 
broadcast such omitted programming and the commercial announcements 
contained therein (or any replacement programming and the commercial 
announcements contained therein) during a time period or periods which the 
parties shall promptly and mutually agree upon and which shall, to the extent 
possible, be of a quality and rating value comparable to that of the time 
period or periods at which such omitted programming was not broadcast as 
provided herein.  In the event that the parties do not promptly agree upon a 
time period or periods as provided in the preceding sentence, then, without 
limitation to any other rights of NBC under this Agreement or otherwise, NBC 
shall have the right to license the broadcast rights to the applicable 
omitted programming (or replacement programming) to another television 
station located in Station's community of license.

         (b)  In the event that Station preempts or fails to clear or 
broadcast any NBC programming as provided herein for any reason other than:  
(i) the live coverage of local news events, (ii) as permitted by Paragraphs 
3(b), 3(c) or 3(d) above, (iii) force majeure as provided for in Paragraph 12 
below, or (iv) because:  (A) the programming is delivered in a form which does

                                    -4-




not meet accepted standards of good engineering practice; (B) the programming 
does not comply with the rules and regulations of the FCC; or (C) Station 
reasonably believes that such programming would not meet prevailing 
contemporary standards of good taste in its community of license, then, 
without limiting any other rights of NBC under this Agreement or otherwise, 
upon NBC's request, Station shall pay NBC, or NBC may deduct or offset from 
any amounts payable to Station hereunder or under any other agreement between 
Station and NBC (or an entity controlling, controlled by or under common 
control with NBC), an amount equivalent to NBC's loss in net advertising 
revenues attributable to the failure of Station to broadcast such program in 
Station's market as scheduled by NBC, which amount shall be calculated in 
accordance with Exhibit A hereto.  Without limiting or affecting any other 
determination of a material breach hereunder, any failure by Station to pay 
any amount due under this Paragraph 4(b) shall be deemed a material breach of 
this Agreement.  In the event of Station's material breach of this Agreement, 
without limiting  any other of NBC's rights of NBC under this Agreement or 
otherwise, NBC shall have the option, exercisable in its sole discretion upon 
thirty (30) days' written notice to Station, to either (x) terminate 
Station's right to broadcast any one or more series or other NBC programs, as 
NBC shall elect, and, to the extent and for the period(s) that NBC elects, 
thereafter license the broadcast rights to such series or other NBC 
program(s) to any other television station or stations located in Station's 
community of license or (y) unless the breach is cured within such thirty 
(30) day period, terminate this Agreement.  Station acknowledges that NBC 
programming previously broadcast by Station has been consistent with the 
standards set forth in the foregoing clause (C); Station also agrees that 
Station's reasonable belief that an NBC program does not meet such standards 
will be based on a substantial difference in such program's style and content 
from NBC programs previously broadcast by Station, unless the relevant 
standards in the Station's community of license have changed.

         (c)  With respect to programs offered or already contracted for 
pursuant to this Agreement, nothing herein contained shall be construed to 
prevent or hinder Station from: (i) rejecting or refusing any NBC program 
which Station reasonably believes to be unsatisfactory or unsuitable or 
contrary to the public interest, or (ii) substituting a program which, in 
Station's opinion, is of greater local or national importance; provided, 
however, that Station shall give NBC written notice of each such rejection, 
refusal or substitution, and the reason therefor, at least three (3) weeks in 
advance of the scheduled broadcast, or as soon thereafter as possible 
(including an explanation of the cause for any lesser notice).  Station 
confirms that its determination that a substitute program is of greater local 
or national importance shall be based on Station's reasonable good faith 
judgment.



                                    -5-


                                     


     5.  STATION COMPENSATION.  In further consideration of Station's 
performance of its obligations under this Agreement NBC shall compensate 
Station as follows:

         (a)  (i)  NBC shall pay Station for Station's broadcast of each 
     network sponsored program or portion thereof (except those specified in 
     Paragraph 5(b) below) which is broadcast during the Live Time Period 
     therefor the amount resulting from multiplying the following:

         (A)  Station's Network Station Rate, which is $901; by 

         (B)  The percentage set forth in the compensation matrix table 
              attached hereto as Exhibit B (the "Compensation Table") opposite 
              the applicable time period; by

         (C)  The fraction of an hour substantially occupied by such program 
              or portion thereof; by

         (D)  The fraction of the aggregate length of all Commercial 
              Availabilities during such program or portion thereof occupied 
              by Network Commercial Announcements.

         As used herein, "Live Time Period" shall mean the time period or 
     periods as specified by NBC for the broadcast of a program by Station; 
     "Commercial Availability" shall mean a period of time made available by 
     NBC during a network sponsored program for one or more Network Commercial 
     Announcements; and "Network Commercial Announcement" shall mean a 
     commercial announcement broadcast over Station during a Commercial 
     Availability and paid for by or on behalf of one or more of NBC's network 
     advertisers, not including, however, announcements consisting of 
     billboards, credits, public service announcements, promotional 
     announcements and announcements required by law.

              (ii)  For each network sponsored program or portion thereof 
     (except those specified in Paragraph 5(b) below) which is broadcast by 
     Station during a time period other than the Live Time Period therefor, NBC
     reserves the right, in its sole discretion, to withhold payment of 
     compensation for such program. If NBC does not withhold payment of 
     compensation for such program, NBC shall pay Station as if Station had 
     broadcast the program or portion thereof during such Live Time Period, 
     except that if the percentage set forth in the Compensation Table opposite 
     the time period during which Station broadcasts the program or portion 
     thereof is less than that set forth opposite such Live Time Period, NBC 
     shall pay Station on the basis of the time period during which Station 
     broadcasts the program or portion thereof.

                                      -6-



         (b)  NBC shall pay Station such amounts as NBC and Station shall 
agree upon for all network sponsored programs broadcast by Station consisting 
of:

              (i)    Sports programs;

              (ii)   Special events programs, and

              (iii)  Programs for which NBC specifies a Live Time Period 
     which straddles any of the time period categories in the Compensation 
     Table.

         (c)  (i)  On or about the fifteenth day of the last month of each 
     calendar quarter during the term hereof, subject to the timely receipt of
     reports requested under Paragraph 10 below, NBC shall pay Station, by
     electronic transfer or such other means as NBC shall determine, an estimate
     of the amounts due hereunder for such calendar quarter. NBC shall make the 
     appropriate adjustment for the payment actually due for such calendar 
     quarter in the payment of the estimated amount due for the next calendar 
     quarter. NBC shall calculate the amounts due hereunder on a weekly basis 
     and shall report such amounts to Station within a reasonable period of 
     time after the close of each month during the term.

              (ii)  From the amounts otherwise payable to Station hereunder, 
     NBC shall deduct for each week during each calendar quarter of the term 
     hereof a sum equal to 217% of Station's Network Station Rate provided in 
     subparagraph 5(a)(i)(A) above (the "Waiver Percentage"). This deduction 
     shall be calculated on a weekly basis, with 4.2857 as the agreed number of
     weeks per month, and shall be reported to Station with reports due under
     subparagraph 5(c)(i) above. NBC shall make other deductions from the 
     amounts otherwise payable to Station hereunder for additional services made
     available by NBC and utilized by Station such as, but not limited to, 
     NBC News Channel.

         (d)  (i)  Subject to the limitations set forth below, NBC reserves 
     the right as part of a general rate revision to reevaluate and change at 
     any time:  (A)  the percentages set forth in the Compensation Table, or  
     (B)  the Waiver Percentage set forth in subparagraph 5(c)(ii) above, 
     by giving written notice to Station at least thirty (30) days prior to 
     the effective date of such change.  Notwithstanding the foregoing, NBC 
     agrees that:  (X)  the Compensation Table attached hereto as Exhibit B 
     shall be modified during the term of this Agreement only as mutually 
     agreed to by NBC and Station or as may be recommended by the NBC 
     Affiliate Board; and  (Y)  NBC may increase the Waiver Percentage only 
     by reason of an increase in NBC's technical costs of delivering 
     programming to the NBC Television Network; PROVIDED that any

                                      -7-



     such increase in the Waiver Percentage shall be subject to review by the 
     NBC Affiliate Board.

              (ii)  Notwithstanding anything contained in subparagraph 5(d)(i)
     to the contrary, the parties acknowledge that the payment of compensation 
     to Station hereunder is in consideration of certain commitments by Station,
     including commitments regarding Station's local news program schedule and 
     promotion of NBC programming as respectively set forth in Exhibits C and D 
     attached hereto, which Exhibits are incorporated herein by this reference. 
     In the event that Station (A) materially reduces its local news program 
     schedule as set forth in Exhibit C or (B) does not fulfill such commitments
     as are set forth in Exhibit D in all years during the term of this 
     Agreement, NBC reserves the right to decrease Station's Network Station 
     Rate by notifying Station in writing at least ninety (90) days prior to the
     effective date of such change.

     6.  ADDITIONAL CONSIDERATION.  In consideration of Station entering into 
this Agreement and its performance of each of its obligations under this 
Agreement as set forth herein, NBC agrees to pay to Station the additional 
amounts (the "Additional Payments") set forth on Exhibit E hereto, subject 
to the provisions thereof.

     7.  LOCAL COMMERCIAL ANNOUNCEMENTS.  Subject to the following sentence, 
NBC agrees that during each quarter during the term of this Agreement, the 
average weekly number of minutes available for Station's local commercial 
announcements in and adjacent to regularly scheduled NBC programming in each 
daypart (with pro-rated adjustments for national sports programming, special 
news coverage or other special events) shall not be less than ninety-five 
percent (95%) of the average weekly number of minutes for the applicable 
daypart during the 1993-94 Broadcast Year as set forth in Exhibit F attached 
hereto (except if the reduction is due to a change in applicable government 
regulations). In the event of a reduction in the average weekly number of 
minutes available for Station's local commercial announcements in and 
adjacent to regularly scheduled NBC programming which causes NBC not to be in 
compliance with the foregoing provision, NBC agrees to offset the effects of 
such reduction by providing Station with a comparable economic benefit, which 
benefit may take the form of local coverage of NBC promotional announcements, 
an increase in the amount of Station's preemptions permitted under Paragraphs 
3(b), 3(c) or 3(d) hereof, or other form of benefit. The foregoing provisions 
of this Paragraph 7 are not intended to facilitate any disproportionate 
change by NBC in the allocation of the number of minutes available for 
Station's local commercial announcements in and adjacent to regularly 
scheduled NBC programming among different time periods in any daypart, if 
such change is solely for NBC's economic benefit.

                                      -8-



     8.  DELIVERY.  NBC shall transmit the programming hereunder by satellite 
and shall notify Station as to both the satellite and transponder being used 
for such transmission, and the programming shall be deemed delivered to 
Station when transmitted to the satellite. Where, in the opinion of NBC, it 
is impractical or undesirable to furnish a program over satellite facilities, 
NBC may deliver the program to Station in any other manner, including but not 
limited to, in the form of motion picture film, video tape or other recorded 
version, postage prepaid, in sufficient time for Station to broadcast the 
program at the time scheduled.  Such recordings shall be used only for a 
single television broadcast over Station, and Station shall comply with all 
NBC instructions concerning the disposition to be made of each such recording 
received by Station hereunder.

     9.  CONDITIONS OF STATION'S BROADCAST.  Station's broadcast of NBC 
programming shall be subject to the following terms and conditions:

         (a)  Station shall not make any deletions from, or additions or 
modifications to, any NBC program furnished to Station hereunder or any 
commercial, NBC identification, program promotional or production credit 
announcements or other interstitial material contained therein, nor broadcast 
any commercial or other announcements (except emergency bulletins) during any 
such program, without NBC's prior written authorization. Station may, 
however, delete announcements promoting any NBC program which is not to be 
broadcast by Station, provided that such deletion shall be permitted only in 
the event and to the extent that Station substitutes for any such deleted 
promotional announcements other announcements promoting NBC programs to be 
broadcast by Station; PROVIDED that Station shall be permitted to substitute 
for any such deleted promotional announcements, local public service 
announcements or promotion announcements for Station's local programming.

         (b)  For purpose of identification of Station with the NBC programs, 
and until written notice to the contrary is given by NBC, Station may 
superimpose on various Entertainment programs, where designated by NBC, a 
single line of type, not to exceed fifty (50) video lines in height and 
situated in the lower eighth raster of the video screen, which single line 
shall include (and be limited to) Station's call letters, community of 
license or home market, channel number, and the NBC logo.  No other addition 
to any Entertainment program is contemplated by this consent, and the 
authorization contained herein specifically excludes and prohibits any 
addition whatsoever to News and Sports programs, except identification of 
Station as provided in the preceding sentence as required by the FCC.

         (c)  The placement and duration of station-break periods provided 
for locally originated announcements between NBC programs or segments thereof 
shall be designated by NBC. Station

                                      -9-



shall broadcast each NBC program delivered to Station hereunder from the 
commencement of network origination until the commencement of the terminal 
station break.

         (d)  In the event of the confirmation by NBC of any violation by 
Station of any of the provisions of this Paragraph 9, NBC may, in its 
reasonable discretion, withhold an amount of compensation otherwise due 
Station under Paragraph 5 above which is appropriate in view of the nature of 
the specific violation, it being understood that the amount withheld for any 
violation shall not exceed the total compensation due Station for the week in 
which such violation occurs. Nothing contained in this Paragraph 9(d) shall 
limit the rights of Station under Paragraph 4(c) above.

     10.  STATION REPORTS.  Station shall submit to NBC in writing, upon 
forms provided by NBC, such reports as NBC may request covering the broadcast 
by Station of programs furnished to Station hereunder.

     11.  MUSIC PERFORMANCE RIGHTS.  All programs delivered to Station 
pursuant to this Agreement shall be furnished with all music performance 
rights necessary for broadcast by Station included. Station shall have no 
responsibility for obtaining such rights from ASCAP, BMI or other music 
licensing societies insofar as the programs delivered by NBC to Station for 
broadcasting are concerned. As used in this paragraph, "programs" shall 
include, but shall not be limited to, program and promotional material and 
commercial and public service announcements furnished by NBC.  Station shall 
be responsible for all music license requirements for any commercial and 
public service announcements or other material inserted by Station within or 
adjacent to the programs as permitted under the terms of this Agreement, 
except for cut-ins produced by or on behalf of NBC and inserted by Station at 
NBC's direction.

     12.  FORCE MAJEURE.  Neither Station nor NBC shall incur any liability 
hereunder because of NBC's failure to deliver, or the failure of Station to 
broadcast, any or all programs due to failure of facilities, labor disputes, 
government regulations or causes beyond the reasonable control of the party 
so failing to deliver or to broadcast.  Without limiting the generality of 
the foregoing, NBC's failure to deliver a program for any of the following 
reasons shall be deemed to be for causes beyond NBC's reasonable control:  
cancellation of a program because of the death, illness or refusal to appear 
or perform of a star or principal performer thereon, or because of such 
person's failure to conduct himself or herself with due regard to social 
conventions and public morals and decency, or because of such person's 
commission of any act or involvement in any situation or occurrence tending 
to degrade him or her in society, or bringing him or her into public 
disrepute, contempt, scandal or ridicule,

                                      -10-




or tending to shock, insult or offend the community, or tending to reflect 
unfavorably upon NBC or the program sponsor.

     13.  INDEMNIFICATION.  NBC shall indemnify, defend and hold Station, its 
parent, subsidiary and affiliated companies, and their respective directors, 
officers and employees, harmless from and against all claims, damages, 
liabilities, costs and expenses (including reasonable attorneys' fees) 
arising out of the use by Station, in accordance with this Agreement, of any 
program or other material as furnished by NBC hereunder, provided that 
Station promptly notifies NBC of any claim or litigation to which this 
indemnity shall apply, and that Station cooperates fully with NBC in the 
defense or settlement of such claim or litigation.  Similarly, Station shall 
indemnify, defend and hold NBC, its parent, subsidiary and affiliated 
companies, and their respective directors, officers and employees, harmless 
with respect to material added to or deleted from any program by Station, 
except for cut-ins produced by or on behalf of NBC and inserted by Station at 
NBC's direction.  These indemnities shall not apply to litigation expenses, 
including attorneys' fees, which the indemnified party elects to incur on its 
own behalf.  Except as otherwise provided herein, neither Station nor NBC 
shall have any rights against the other for claims by third persons, or for 
the non-operation of facilities or the non-furnishing of programs for 
broadcasting, if such non-operation or non-furnishing is due to failure of 
equipment, actions or claims by any third person, labor disputes, or any 
cause beyond such party's reasonable control.

     14.  STATION'S RIGHT OF FIRST NEGOTIATION.  Throughout the term of this 
Agreement, NBC shall give Station prompt notice of any determination by NBC 
to engage in new over-the-air broadcast ventures within Station's community 
of license (whether or not involving the transmission of television programs, 
but excluding any acquisition of an ownership interest in any broadcast 
television station)(a "Broadcast Venture").  NBC shall negotiate exclusively 
with Station in good faith, for a period of time following such notice to 
Station as shall be determined by NBC to be appropriate to the circumstances 
and as shall be specified in such notice, with respect to Station's 
participation on a financial and/or operational basis in any such Broadcast 
Venture within Station's community of license before NBC may enter into any 
such negotiations with a Third Party (as defined below) within such community 
of license.  "Third Party" shall mean any person or entity other than an NBC 
Party; "NBC Party" shall mean any of NBC, National Broadcasting Company, Inc. 
or their respective parent, subsidiary, affiliated, related or successor 
entities.

     15.  CHANGE IN OPERATIONS.  Station represents and warrants that it 
holds a valid license granted by the FCC to operate the Station as a 
television broadcast station; such representation and warranty shall 
constitute a continuing representation and

                                      -11-



warranty by Station.  In the event that Station's transmitter location, 
power, frequency, programming format or hours of operation are materially 
changed at any time so that Station is of less value to NBC as a broadcaster 
of NBC programming than at the date of this Agreement, then NBC shall have 
the right to terminate this Agreement upon thirty (30) days prior written 
notice to Station.

     16.  ASSIGNMENT.

         (a)  This Agreement shall not be assigned without the prior written 
consent of NBC, and any permitted assignment shall not relieve Station of its 
obligations hereunder.  Any purported assignment by Station without such 
consent shall be null and void and not enforceable against NBC.

         (b)  Station agrees to include as a condition of any proposed 
assignment, sale or transfer of ownership or control of Station (including, 
without limitation, any assignment or transfer referred to in Paragraph 16(c) 
below other than a "short-form" assignment) a contractually binding provision 
that the assignee or transferee shall assume and become bound by this 
Agreement for (i) the remainder of the then-current term of this Agreement or 
(ii) three (3) years from the date of said assignment or transfer, whichever 
period is greater.  Station acknowledges that any such assignment, sale or 
transfer which does not so provide for such assumption and for NBC's right to 
extend the term of this Agreement will cause NBC irreparable injury for which 
damages are not an adequate remedy.  Therefore, Station agrees that NBC shall 
be entitled to seek an injunction or similar relief from any court of 
competent jurisdiction restraining Station from committing any violation of 
this Paragraph 16(b).

         (c)  Station agrees that if any application is made to the FCC 
pertaining to an assignment or a transfer of control of Station's license, or 
any interest therein, Station shall immediately notify NBC in writing of the 
filing of such application.  Except as to "short form" assignments or 
transfers of control made pursuant to Section 73.3540(f) of the current FCC 
Rules, NBC shall have the right to terminate this Agreement in the event of 
any assignment or transfer.  Station agrees that promptly following Station's 
notice to NBC, Station (i) except in the case of "short form" assignments or 
transfers of control, shall arrange for a meeting between NBC and the 
proposed assignee or transferee to review the financial and operating plans of 
the proposed assignee or transferee, and (ii) shall procure and deliver to 
NBC, in form satisfactory to NBC, the agreement of the proposed assignee or 
transferee that, upon consummation of the assignment or transfer of control 
of the Station's license, the assignee or transferee will assume and perform 
this Agreement in its entirety without limitation of any kind.  If Station 
complies with its obligations set forth in the preceding sentence and NBC

                                      -12-



does not terminate this Agreement upon written notice to Station within the 
thirty (30) day period following the later of the meeting with the proposed  
assignee or transferee or the delivery to NBC of a satisfactory assumption 
agreement, NBC shall be deemed to have consented to the assignment or 
transfer of control.

         (d)  NBC agrees that in the event of a sale or transfer of all or 
substantially all of the assets or business of NBC (whether structured as a 
sale or transfer of equity or assets of NBC), NBC agrees to assign this 
Agreement to the purchaser or transferee and to cause such purchaser or 
transferee to assume NBC's obligations hereunder; provided that the foregoing 
agreement shall not apply in the event that this Agreement becomes an 
obligation of such purchaser or transferee by operation of law.  Upon such 
assignment and assumption, NBC shall have no liability to Station under this 
Agreement with respect to obligations arising after the effective date of 
such assignment and assumption.

     17.  UNAUTHORIZED COPYING AND TRANSMISSION.  Station shall not 
authorize, cause, or permit, without NBC's consent, any program or other 
material furnished to Station hereunder to be recorded, duplicated, 
rebroadcast or otherwise transmitted or used for any purpose other than 
broadcasting by Station as provided herein.  Notwithstanding the foregoing, 
Station shall not be restricted in the exercise of its signal carriage rights 
pursuant to any applicable rule or regulation of the FCC with respect to 
retransmission of its broadcast signal by any cable system or multichannel 
video program distributor ("MVPD"), as defined in Section 76.64(d) of the FCC 
Rules, which (a) is located within the Area of Dominant Influence ("ADI"), as 
defined by Arbitron, in which Station is located, or (b) was actually 
carrying Station's signal as of April 1, 1993, or (c) with respect to cable 
systems, serving an area in which Station is "significantly viewed" (as 
determined by the FCC) as of April 1, 1993; provided, however, that any such 
exercise pursuant to FCC Rules with respect to NBC programs shall not be 
deemed to constitute a license by NBC; and PROVIDED, FURTHER, that at such 
time as NBC adopts a term in substitution for the term "ADI" by reason of any 
similar action by the FCC or other appropriate authority, such substitute 
term shall replace the references to "ADI" herein.  NBC reserves the right to 
restrict such signal carriage with respect to NBC programming in the event of 
a change in applicable law, rule or regulation.

     18.  LIMITATIONS ON RETRANSMISSION CONSENT.  In consideration of the 
grant by NBC to Station of the non-duplication protection provided in the 
most recent amendment to this Agreement, Station hereby agrees as follows:

         (a)  Station shall not grant consent to the retransmission of its 
broadcast signal by any cable television

                                      -13-




system, or, except as provided in Paragraph 18(b) below, to any other MVPD 
whose carriage of broadcast signals requires retransmission consent, if such 
cable system or MVPD is located outside the ADI to which Station is assigned, 
unless Station's signal was actually carried by such cable system or MVPD as 
of April 1, 1993, or, with respect to such cable system, is "significantly 
viewed" (as determined by the FCC) as of April 1, 1993; provided, however, 
that at each renewal of this Agreement, in the event Station can demonstrate 
to NBC that it is "significantly viewed" (as determined by the FCC) in areas 
in addition to those in which it was "significantly viewed" as of April 1, 
1993 ("Additional Viewing Areas"), NBC agrees that it will negotiate in good 
faith with Station regarding a possible extension of Station's grant of the 
right to retransmit its broadcast signal to cable systems in the Additional 
Viewing Areas.

         (b)  Station shall not grant consent to the retransmission of its 
broadcast signal by any MVPD that provides such signal to any home satellite 
dish user, unless such user is located within Station's own ADI or is an 
"unserved household" as defined in Section 119(d) or any successor provision 
of Title 17 of the United States Code.

     19.  REMEDIES FOR UNAUTHORIZED COPYING AND TRANSMISSION.  If Station 
violates any of the provisions set forth in Paragraphs 17 and and 18 above, 
NBC may, in addition to any other of its rights or remedies at law or in 
equity under this Agreement or any amendment thereto, terminate this 
Agreement by written notice to Station given at least ninety (90) days prior 
to the effective date of such termination.

     20.  "BRANDING" PLAN.  NBC agrees to work with the Station to "brand" 
the Station as an "NBC Station" in the Station's market through cooperative 
efforts in areas such as on-air promotion, unified graphic design, use of the 
NBC peacock logo and NBC identification.  In connection with such efforts, 
NBC will make available to the Station the expertise of the NBC Advertising 
and Promotion department and appropriate access to NBC research.  Station 
agrees to work with NBC to establish a mutually acceptable Branding Plan that 
preserves the Station's image as the local news leader in Station's Market 
while incorporating the use of the NBC Peacock logo in Station's 
identification.

     21.  HDTV CONVERSION.  Station acknowledges that its obligations 
hereunder shall extend to any additional spectrum allocated to Station or any 
of its affiliated entities and utilized for advanced or high definition 
television transmissions on a simulcast basis with Station's current NTSC 
channel.  Without limiting the generality of any other provision hereof, in 
the event that Station or any of its affiliated entities transmits an 
advanced/high definition television ("ATV") signal

                                      -14-



in Station's community of license, Station agrees that, to the extent that 
NBC provides an ATV feed containing NBC programming otherwise provided to 
Station hereunder, Station shall transmit or cause the transmission of NBC 
programming contained in such ATV feed in a manner consistent with Station's 
clearance obligations hereunder.  It is the parties intention that such NBC 
programming contained in such feed shall be transmitted on the ATV channel 
allocated to Station (or an affiliated entity) on a "paired" basis with 
Station's current NTSC channel; notwithstanding the foregoing, Station agrees 
that, in any event, NBC programming in an ATV feed shall be transmitted on 
the ATV channel which transmits the preponderance of Station's locally 
produced programming (including news) and syndicated programming that is 
transmitted on Station's NTSC channel and is also available in an ATV format. 
To the extent that Station is not transmitting an ATV signal, NBC shall be 
permitted to offer NBC programming in an ATV format to any licensee 
transmitting an ATV signal in Station's community of license without 
complying with the provisions of Paragraphs 2(b), 2(c) or 14 hereof.  The 
foregoing commitments are conditioned upon the promulgation of FCC 
regulations authorizing ATV transmissions (the "ATV Rules") which are not 
inconsistent with such commitments as they relate to ATV transmission; in the 
event that the foregoing commitments are prohibited by or are otherwise 
inconsistent with the ATV Rules, the parties agree to negotiate in good faith 
as to mutually acceptable substitute or modified provisions which provide for 
the ATV transmission of NBC programming within Station's community of license.

     22.  APPLICABLE LAW.  The obligations of Station and NBC under this 
Agreement are subject to all applicable federal, state, and local laws, rules 
and regulations (including, but not limited to, the Communications Act of 
1934, as amended, and the rules and regulations of the FCC), and this 
Agreement and all matters or issues collateral thereto shall be governed by 
the law of the State of New York applicable to contracts negotiated, executed 
and performed entirely therein (without regard to principles of conflicts of 
laws).

     23.  WAIVER.  A waiver by either of the parties hereto of a breach of 
any provision of this Agreement shall not be deemed to constitute a waiver of 
any preceding or subsequent breach of the same provision or any other 
provision hereof.

     24.  NOTICES.  Any notices hereunder shall be in writing and shall be 
given by personal delivery, overnight courier service, or registered or 
certified mail, addressed to the respective addresses set forth on the first 
page of this Agreement or at such other address or addresses as may be 
specified in writing by the party to whom the notice is given.  Such notices 
shall be deemed given when personally delivered, delivered to an overnight 
courier service or mailed, except that notice of change of address shall be 
effective only from the date of its receipt.

                                      -15-






     25.  CAPTIONS.  The captions of the paragraphs in this Agreement are for 
convenience only and shall not in any way affect the interpretation hereof.


     26.  ENTIRE AGREEMENT.  The foregoing constitutes the entire agreement 
between Station and NBC with respect to the subject matter hereof, all prior 
understandings being merged herein, except for the most recent amendment with 
respect to network non-duplication protection under FCC Rules Section 76.92. 
This Agreement may not be changed, modified, renewed, extended or discharged, 
except as specifically provided herein or by an agreement in writing signed 
by the parties hereto.

     27.  CONFIDENTIALITY.  The parties agree to use their best efforts to 
preserve the confidentiality of this Agreement and of the terms and 
conditions set forth herein, and the exhibits annexed hereto, to the fullest 
extent permissible by law. The parties recognize that Section 73.3613 of the 
FCC's Rules and Regulations requires the filing with the FCC of television 
network affiliation agreements by each affiliate, but are unaware of any 
requirement for the filing of exhibits annexed to such affiliation 
agreements. In the event that the FCC should request either party to file 
said exhibits, that party shall give prompt notice to the other, and shall 
submit said exhibits to the FCC with a request that said exhibits be withheld 
from public inspection pursuant to Section 0.459 of the FCC's Rules and 
Regulations on the grounds that said exhibits contain confidential commercial 
or financial information that would customarily be guarded from competitors 
and not be released to the public.

     28.  COUNTERPARTS.  This Agreement may be signed in any number of 
counterparts with the same effect as if the signature to each such 
counterpart were upon the same instrument.


                                      -16-


     If the foregoing is in accordance with your understanding, please 
indicate your acceptance on the copy of this Agreement enclosed for that 
purpose and return that copy to NBC.

                                      Very truly yours,

                                      NATIONAL BROADCASTING COMPANY, INC.

                                      By:  /s/ John F. Damiano
                                          ----------------------------------

AGREED:

BUSSE BROADCASTING CORPORATION

By:        /s/ James C. Ryan
    -------------------------------
        James C. Ryan, Treasurer

WEAU LICENSE, INC.


By:       /s/ James C. Ryan
    -------------------------------
      James C. Ryan, V.P. - CFO



                                          -17-