WARNING: THE EDGAR SYSTEM ENCOUNTERED ERROR(S) WHILE PROCESSING THIS SCHEDULE.

  


<ARTICLE> 5
<MULTIPLIER> 1,000
       
                             
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-START>                             JAN-01-1996
<PERIOD-END>                               DEC-31-1996
<CASH>                                          36,655
<SECURITIES>                                         0
<RECEIVABLES>                                  273,119
<ALLOWANCES>                                    39,516
<INVENTORY>                                     52,743
<CURRENT-ASSETS>                               376,519
<PP&E>                                         204,620
<DEPRECIATION>                                  81,797
<TOTAL-ASSETS>                               2,552,215
<CURRENT-LIABILITIES>                          421,224
<BONDS>                                      1,565,686
<PREFERRED-MANDATORY>                          442,729
<PREFERRED>                                          0
<COMMON>                                       779,882
<OTHER-SE>                                   (692,368)
<TOTAL-LIABILITY-AND-EQUITY>                 2,552,215
<SALES>                                      1,374,449
<TOTAL-REVENUES>                             1,374,449
<CGS>                                          337,065
<TOTAL-COSTS>                                  337,065
<OTHER-EXPENSES>                               951,483
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                             125,506
<INCOME-PRETAX>                               (45,256)
<INCOME-TAX>                                  (53,300)
<INCOME-CONTINUING>                              8,044
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                     8,044
<EPS-PRIMARY>                                   (0.27)
<EPS-DILUTED>                                        0