EXECUTION COPY

                             EMPLOYMENT AGREEMENT

     EMPLOYMENT AGREEMENT  (this "Agreement"), made and entered into on the 
20th day of December, 1996 (the "Effective Date"), by and among Montgomery 
Ward & Co., Incorporated, an Illinois corporation (together with its 
successors and assigns permitted under this Agreement, the "Company"), 
Montgomery Ward Holding Corp., a Delaware corporation ("Holding") and Roger 
V. Goddu (the "Executive").


                                 W I T N E S S E T H

     WHEREAS, the Company desires to employ the Executive and the Executive 
desires to accept such employment, subject to the terms and provisions of this 
Agreement;

     NOW THEREFORE, in consideration of the mutual covenants and premises 
contained herein, the parties hereto agree as follows:

     1.  DEFINITIONS.  As used herein, the following terms shall have the 
following meanings:

      (a)  "Affiliate" of a person or other entity shall mean a person or 
other entity that directly or indirectly controls, is controlled by, or is 
under common control with, the person or other entity specified.

      (b)  "Base Salary" shall mean the salary provided for in Section 4 
herein.

      (c)  "Board" shall mean the Board of Directors of any one or more of 
the Company, Holding and each Subsidiary, as the context may provide.

      (d)  "Cause" shall mean any one or more of the following:

         (i)  the Executive is convicted of a felony involving moral 
turpitude or any other felony if in the case of such other felony the 
Executive is unable to show that he



(A)  acted in good faith and in a manner he reasonably believed to be in or 
not opposed to the best interests of the Company, Holding or any Subsidiary or 
(B) had no reason to believe his conduct was unlawful;

         (ii)  a majority of the Company's Board, consisting of at least a 2/3 
majority of the non-management directors, determines that:

               (A)  the Executive has engaged in illegal conduct which is 
materially injurious to the Company;

               (B)  the Executive has engaged in conduct that constitutes 
willful or gross misconduct in carrying out his duties under this Agreement; 
or

               (C)  the Executive has neglected or refused, after written 
notice from the Board of the Company, to attend to the material duties 
assigned to him by such Board, provided that such duties are consistent with 
his position, duties and responsibilities as set forth in Section 3 herein.

      (e)  A "Change in Control" shall mean (i) any sale, lease, license, 
exchange or other transfer (in one transaction or a series of related 
transactions) of all, or substantially all, of the business and/or assets of 
the Company or Holding or (ii) the possession by any person or entity (other 
than Holding, General Electric Capital Corporation or an Affiliate of either 
of them) of beneficial ownership (as such term is defined in Rule 13d-3 under 
the Securities Exchange Act of 1934, as amended) of either (A) a number of 
securities carrying a greater voting power than General Electric Capital 
Corporation and its Affiliates taken together or (B) over 50% of the then 
outstanding voting securities of the Company; PROVIDED, that in the case of 
either (A) or (B), no Change in Control shall be deemed to occur unless and 
until, after the occurrence of such event, a majority of the members of the 
Board of the Company or Holding are removed or replaced within six months 
following any event described in either (A) or (B) above.

      (f) "Constructive Termination" shall mean a termination of the 
Executive's employment at his initiative within six months following the 
occurrence (except in consequence of a prior termination), without the 
Executive's prior written consent, of one or more of the following


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events, in each such case after the Executive shall have given the Company 
(A) prior written notice reasonable in the circumstances and (B) an 
opportunity to cure reasonable in the circumstances:

         (i)  a reduction in the Executive's then current Base Salary or 
Annual Bonus opportunity (as described in Section 5 herein) or the 
termination or material reduction of any material employee benefit or 
perquisite enjoyed by him (other than as part of an across-the-board 
reduction of such benefit or perquisite applicable to all executive officers 
of the Company);

         (ii)  reduction by overt action of the Board in the scope of the 
responsibilities and authority assigned to the position held by the Executive 
or a removal of the Executive from any of the positions (including any 
directorship) described in Section 3(a) herein (other than in connection 
with or as a result of the sale, transfer or dissolution of any Subsidiary) 
or the creation of a position (other than member of a Board) in the Company 
of equal or superior rank to the highest position then held by the Executive 
in the Company;

         (iii)  the failure of the Company or Holding, as appropriate, to 
obtain the assumption in writing of its obligation to perform this Agreement 
by any successor to the Company, Holding or their business within 15 days 
after the occurrence of the transaction which results in such person or 
entity becoming a successor to the Company, Holding or their business; or

         (iv)  a Change in Control.

      (g)  "Current Employer" shall mean Toys "R" Us, Inc. and any subsidiary 
thereof.

      (h)  "Disability" shall mean the Executive's inability to substantially 
perform his duties and responsibilities under this Agreement by reason of any 
physical or mental incapacity, as determined by a majority of the Company's 
Board, consisting of a least a 2/3 majority of the non-management directors, 
for 90 days in any period of 180 consecutive days.

      (i)  "ERISA" shall mean the Employee Retirement Income Security Act of 
1974.


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      (j)  "Fair Market Value Per Share" shall mean the fair market value of 
a share of Class A Common Stock of Holding as determined in accordance with 
Article III of the Stockholders' Agreement.

      (k)  "Plan" shall mean the Montgomery Ward & Co., Incorporated Stock 
Ownership Plan.

      (l)  "Start Date" shall mean January 6, 1997.

      (m)  "Stock" shall mean all capital stock of Holding.

      (n)  "Stockholders' Agreement" shall mean that certain Stockholders' 
Agreement, dated as of June 18, 1988, as amended through December 10, 1996.

      (o)  "Subsidiary" shall mean any corporation in which the Company or 
Holding owns, directly or indirectly, more than 50% of the outstanding voting 
securities of such corporation entitled to vote in the election of directors.

     2.  AGREEMENT TERM AND EMPLOYMENT PERIOD.  The Company hereby employs 
the Executive, and the Executive hereby accepts such employment, pursuant to 
the terms and conditions set forth in this Agreement.  The term of this 
Agreement shall commence on the date hereof and shall end on December 31, 
2001.  The employment period shall commence on the Start Date and end on the 
earlier of (i) the effective date of any terminations of employment and (ii) 
December 31, 2001 (the "Employment Period").  This Agreement is void if the 
Executive has not submitted his written resignation to Current Employer by 
the close of business on December 20, 1996 and delivered a copy thereof to 
the Company.

     3.  POSITION, DUTIES AND RESPONSIBILITIES.

      (a)  During the Employment Period, the Executive shall be employed and 
serve as the Chairman of the Board and Chief Executive Officer of the Company 
and the Chief Executive Officer of Holding (or such other position or 
positions as may be agreed upon in writing by the Executive and the Company). 
The Executive's services shall be performed in Chicago, Illinois and the 
Executive shall not be transferred outside that area without his consent, 
other than for normal business travel and temporary assignments.  In 
addition, Executive is entering into this Agreement on the basis that, 
pursuant to the terms of the Stockholders'


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Agreement the Executive and a designee of the Executive shall be elected a 
member of the Board of Holding and the Company and, following such election, 
each shall be nominated and recommended for election to each such Board at 
each annual meeting of such entity held during the Employment Period. The 
Executive shall report only to the Board of the Company and the Board of 
Holding, or a duly organized committee thereof, and shall be a member of any 
Board committee directed to formulate the strategic direction to be taken by 
the Company or Holding. The Executive shall make, at his earliest 
convenience, a recommendation to the Board of the Company and Holding, or 
such committee, as to all strategic planning issues for the Company.

     (b) The Executive shall perform such duties and carry out such 
responsibilities incident to his position as may be determined from time to 
time by the Board of the Company, which shall be consistent with the duties 
and responsibilities customarily performed by persons in a similar executive 
capacity. Subject to periods of vacation, sick leave, and the like to which 
he may be entitled, the Executive shall devote all of his business time, 
attention and skill to the performance of such duties and responsibilities, 
and shall use his best efforts to promote the interests of the Company.

     (c) Notwithstanding anything to the contrary contained herein, nothing 
shall preclude the Executive from (i) serving on the boards of trade 
associations and/or charitable organizations (subject to the reasonable 
approval of the Board of the Company), (ii) engaging in charitable activities 
and community affairs, and (iii) managing his personal investments and 
affairs, provided that such activities individually or collectively do not 
interfere with the proper performance of his duties and responsibilities 
hereunder.

     (4) BASE SALARY.  During the Employment Period, the Company shall pay to 
the Executive for the services to be rendered by the Executive hereunder a 
base salary at the rate of One Million Dollars ($1,000,000) per annum ("Base 
Salary"), increasing at the rate of $50,000 per year in each successive year 
("Minimum Increase"). Base Salary shall be reviewed at least once each year 
and may be increased in excess of the Minimum Increase at any time from time 
to time in the discretion of the Board of the Company, and shall be payable 
in accordance with the Company's customary payroll


                                      -5-



practices applicable for senior-level executives generally. After any 
increase in Base Salary (whether as a result of a Minimum Increase or 
otherwise), Base Salary shall not thereafter be reduced.

      5.  ANNUAL BONUS; RELOCATION; SUPPLEMENTAL PENSION PAYMENTS.

     (a)  In addition to the Base Salary and any other benefits or emoluments 
received from the Company, Holding or any Affiliate thereof, the Executive 
shall be eligible to receive an annual cash bonus in an amount equal to not 
more than 50% of the Base Salary (as the same may be increased from time to 
time) (the "Annual Bonus"), payable within the first fiscal quarter following 
the close of each of the Company's fiscal years during the Employment Period. 
The Annual Bonus shall be based on performance targets to be established from 
time to time by the Board of the Company (or any committee thereof appointed 
for such purpose); provided that for the fiscal years ending in 1997, 1998 
and 1999, the Annual Bonus will not be less than $350,000 for each of such 
years without regard to such performance targets. The Annual Bonus may be 
increased by up to an additional 50% of the Base Salary (as the same may 
change from time to time), based on the achievement of exceptional 
performance against the aforementioned targets, as determined by the Board 
of the Company in the good faith exercise of its business judgment.

     (b)  The Company and the Executive shall, simultaneously with execution 
and delivery of this Agreement, execute and deliver the Relocation Agreement 
attached hereto as Exhibit A.

     (c)  The Company shall provide for a supplemental pension benefit on the 
same terms and conditions as Executive's current pension arrangement with an 
actuarial present value at age 60 of $3.9 million subject to the Executive's 
providing to the Company W-2 Forms for the five years ending on December 31, 
1995 or an earnings history from Current Employer for the same period.

      6.  STOCK OPTION AWARDS.

     (a)  Holding shall, as promptly as possible following the Effective 
Date, receipt of shareholder approval pursuant to Section 6(g) hereof and the 
execution by the Executive of the Stockholders' Agreement (subject to


                                       -6-



certain amendments as agreed in that certain letter agreement dated the date 
hereof among the Executive, Holding, General Electric Capital Corporation and 
Bernard F. Brennan), grant to the Executive non-qualified stock 
options (the "Options"), pursuant to the Plan, to purchase that number of 
shares of Class A Common Stock Series 3 of Holding equal to 5% of the issued 
and outstanding shares of Stock on a fully diluted basis after giving effect 
to the Options granted hereunder, as of the date of this Agreement. For 
purposes of this calculation, the number of shares of Stock underlying the 
Options shall be adjusted upwards from time to time until the last day of the 
fiscal year of the Company ending on or about December 31, 1998, to give 
effect to the grant of stock options during such period to management 
employees of the Company covering up to 10% of the outstanding shares of 
Stock (the "Management Options") on a fully diluted basis after giving effect 
to such grants. Such Options shall be granted pursuant to the terms and 
conditions of the Plan and such additional terms and conditions as may be 
customary or appropriate in the circumstances.

     (b)  Subject to the terms of this Agreement and the provisions of the 
Plan, the Options shall (i) have a per share exercise price equal to the Fair 
Market Value Per Share as of December 29, 1996 (i.e. the first day of the 
1997 fiscal year) and (ii) become vested on the basis of cumulative 
installments of 25% of the underlying shares on each of December 31, 1997 
and the last day of each successive fiscal year of the Company until the 
Option is 100% vested; PROVIDED HOWEVER, that an Option will not vest unless 
the Executive is at the applicable date of determination, and has been at all 
times since the date of grant of the Option, employed by the Company. Only 
Options which are vested may be exercised.

     (c)  Once any Option becomes vested, it shall remain exercisable until 
(i) three (3) months after the date of cessation of the Executive's employment 
with the Company, if such cessation occurs due to the Executive's voluntary 
termination as provided under Section 9(e) or termination for Cause as 
provided under Section 9(c), or (ii) the third anniversary of the date of 
cessation of the Executive's employment with the Company for any other reason.

     (d)  The Options contemplated hereby (and the underlying shares of 
Stock) and the Management Options shall equally dilute all holders of Stock 
then outstanding (taking


                                       -7-



into account the impact of then outstanding stock options of Holding).

      (e)  Subject to the Executive's put rights described in Section 6(f), 
Holding shall have the right to repurchase any shares of Stock, (the "Call 
Shares") acquired by the Executive pursuant to the exercise by the Executive 
of his vested Options in accordance with the terms of this Agreement, at any 
time and from time to time during the period beginning on the date of 
termination of the Executive's employment hereunder and ending on the date 
that is 90 days after the expiration of all of the Executive's rights to 
exercise his vested Options. The purchase price (the "Call Purchase Price") 
for such Call Shares shall be equal to the Fair Market Value per Share as of 
the first day of the fiscal year in which the Closing Date (as defined below) 
occurs determined in accordance with Section 3.10 of the Stockholders' 
Agreement, multiplied by the number of Call Shares being purchased by 
Holding. Holding shall exercise its rights hereunder by delivering a written 
notice to the Executive setting forth the number of Call Shares it is 
purchasing and the expected date of closing, which shall be no later than 10 
days after the date of such written notice (the "Closing Date"). On the 
Closing Date, the Executive shall deliver to Holding stock certificates 
representing the Call Shares being purchased by Holding free and clear of any
and all liens, claims or encumbrances of any kind in exchange for the Call 
Purchase Price by check or wire transfer in immediately available funds.

     (f)  The Executive shall have the right, at any time and from time to 
time during the period beginning on December 31, 1997 and ending on the date 
that is 90 days after the expiration all of the Executive's rights to 
exercise his vested Options, to request Holding to repurchase any shares of 
Stock (the "Put Shares") acquired by the Executive pursuant to the exercise 
by the Executive of any vested Option in accordance with the terms of this 
Agreement. The purchase price (the "Put Purchase Price") for each such Put 
Share shall be equal to the Fair Market Value Per Share as of the first day 
of the fiscal year of the Company in which the Executive Notice is given, 
determined in accordance with Section 3.10 of the Stockholders Agreement, 
multiplied by the number of Put Shares being purchased by Holding. The 
Executive may exercise his rights hereunder by delivering a written notice 
(the "Executive Notice") to Holding setting forth (i) the number of Put 
Shares it is requesting Holding to purchase;


                                       -8-



and (ii) the date ("Put Closing Date") upon which the purchase of such Put 
Shares shall occur, which shall not be less than 30 nor more than 90 days 
after the Executive Notice. Holding shall, within 10 days of receipt of such 
Executive Notice, provide the Executive written notice stating whether it can 
repurchase all or part of such Put Shares. If Holding determines that it 
cannot repurchase all the Put Shares, it shall so specify in its notice and 
set forth the reasons therefor; provided, that the only reason Holding may 
decline to purchase such Put Shares will be the Limitations (as defined and 
applied in Article IV of the Stockholders Agreement). In such event, however, 
Holding will purchase Put Shares to the extent permitted by the Limitations 
(as defined and applied in Article IV of the Stockholders Agreement). If 
Holding fails to provide such notice, it will be deemed to have given notice 
that it will repurchase all of the Put Shares covered by the Executive Notice 
subject to the Limitations (as defined and applied in Article IV of the 
Stockholders Agreement).

On the Put Closing Date, the Executive shall deliver to Holding stock 
certificates representing the Put Shares being purchased by Holding free and 
clear of any and all liens, claims or encumbrances of any kind in exchange for 
the Put Purchase Price which shall be payable as provided in section 3.9 of 
the Stockholders Agreement in 25% cash and 75% promissory notes.

The obligation of Holding provided hereunder to purchase Put Shares shall not 
exceed a total of $15,000,000 in the aggregate in any fiscal year of the 
Company, beginning with the 1998 fiscal year (and, to the extent purchases 
are less than $15,000,000 in any such fiscal year, such unutilized portion 
shall be rolled over to the next fiscal year on a cumulative basis), up to an 
aggregate amount of $75,000,000 for all such purchases of Put Shares, such 
amounts to be determined on a cashless exercise basis (i.e. the spread of the 
Fair Market Value Per Share paid over the exercise price for such option 
shares).

     (g)  Promptly after the Effective Date, Holding shall seek all approvals 
of its stockholders necessary to effectuate the terms of the Options 
reflected in this Agreement, including without limitation any necessary 
amendments to the certificate of incorporation of Holding or the Plan, and 
any such amendments as are necessary to comply with the provisions of this 
Section 6, and shall recommend such approval to its stockholders.


                                       -9-



     7.  EMPLOYEE BENEFIT PROGRAMS.  During his employment with the Company, 
the Executive shall be entitled to participate in all employee pension and 
welfare benefit plans and programs made available to the Company's 
senior-level executives or its employees generally, as such plans or programs 
may be in effect from time to time, including, without limitation, pension, 
profit sharing, savings and other retirement plans or programs, medical, 
dental, hospitalization, short-term and long-term disability and life 
insurance plans, accidental death and dismemberment protection, travel 
accident insurance, and any other pension or retirement plans or programs and 
any other employee welfare benefit plans or programs that may be sponsored by 
the Company from time to time, including any plans that supplement the 
above-listed types of plans or programs, whether funded on unfunded.  The 
Executive shall be entitled to post-retirement welfare benefits, if any, as 
are made available by the Company to its senior-level executives generally.

     8.  REIMBURSEMENT OF BUSINESS EXPENSES; PERQUISITES; VACATION.

     (a)  The Executive is authorized to incur reasonable expenses in 
carrying out his duties and responsibilities under this Agreement and the 
Company or Holding, as appropriate, shall promptly reimburse him for all 
such expenses, subject to documentation in accordance with its Company's 
policy.

     (b)  During the Employment Period, the Executive shall be entitled to 
participate in any of the Company's executive fringe benefits (including any 
benefits relating to tax and financial planning services), in accordance with 
the terms and conditions of such arrangements as are in effect from time to 
time for the Company's senior-level executives generally.

     (c)  During the Employment Period, the Executive shall be entitled to 
four weeks paid vacation per year in accordance with the policies of the 
Company as in effect from time to time with respect to senior executives of 
the Company.

     (d)  The Company shall pay to the Executive on or before January 6. 1997 
the amount of $2,221,948 as compensation for benefits which have been accrued 
with the Executive's present employer and which shall be lost upon


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Executive's acceptance of employment with the Company pursuant to this 
Agreement.

     (e)  On or before January 6, 1997, the Company shall loan to Executive 
the principal amount of $2,000,000, which loan ("Loan") shall be due and 
payable 5 years from the date said loan is made, with interest accruing 
annually at Libor plus 25 basis points (.25%) and payable annually in arrears 
on each January 6 during the loan term and shall be evidenced by a promissory 
note in substantially the form attached as Exhibit B.

     (f)  Nothing herein shall be construed to prevent the Company from 
amending, altering, eliminating or reducing any plans, benefits or programs 
so long as the Executive continues to have the opportunity to receive 
compensation and benefits consistent with Sections 8(a) through (c).

     9. TERMINATION OF EMPLOYMENT.

     (a)  TERMINATION DUE TO DEATH.  In the event the Executive's employment 
is terminated due to his death, then, this Agreement shall terminate without 
further obligation of the Company or Holding under this Agreement to the 
Executive's legal representatives other than those accrued hereunder or under 
the terms of applicable Company plans or programs which take effect at the 
date of his death or those obligations provided in this Section 9(a).  
Provided the lawful representative of the Executive's estate shall have 
executed an employment release as mutually agreed by the parties at the time 
of execution (the "Employment Release"), such estate shall be entitled to:

       (i)  all unpaid Base Salary through the end of the month in which the 
death occurs;

      (ii)  in lieu of any Annual Bonus, an amount equal to 50% of the Base 
Salary in effect on the date of death;

     (iii)  the right to exercise the Options to the extent vested pursuant 
to the vesting schedule set forth in Section 6(b), but, as provided in 
Section 6(c), only until the third anniversary of the Executive's death;

      (iv)  the Loan shall be amended and restated to provide a maturity date 
of the third anniversary of the date of death;


                                      -11-


       (v)  any amount earned, accrued or owing to the Executive but not yet 
paid under Section 8 herein; and 

      (vi)  other or additional benefits in accordance with the plans and 
programs of the Company referred to in Section 7 herein, and reimbursement of 
any employee benefit contribution paid by the Executive's family pursuant to 
the Consolidated Omnibus Budget Reconciliation Act ("COBRA").

     (b)  TERMINATION DUE TO DISABILITY.  In the event the Executive's 
employment is terminated due to his Disability, then, provided the Executive 
or his legal representative shall have executed the Employment Release, the 
Executive shall be entitled to:

       (i)  all unpaid Base Salary through the date of termination due to 
Disability;

      (ii)  in lieu of any Annual Bonus, an amount equal to 50% of the 
Base Salary in effect at the date of such termination;

     (iii)  the benefits due him under any then current disability program of 
the Company;

      (iv)  the right to exercise the Options to the extent vested pursuant to 
the vesting schedule set forth in Section 6(b), but, as provided in Section 
6(c), only until the third anniversary of the date of the Executive's 
termination due to his Disability;

       (v)  the Loan shall be amended and restated to provide a maturity date 
of the third anniversary of the date of termination due to Disability;  

      (vi)  any amount earned, accrued or owing to the Executive but not yet 
paid under Section 8 herein; and 

     (vii)  other or additional benefits in accordance with the plans and 
programs of the Company referred to in Section 7 herein, and reimbursement of 
any employee benefit contribution paid by the Executive or Executive's family 
pursuant to COBRA.

     In no event shall a termination of the Executive's employment for 
Disability occur unless the party terminating


                                      -12-


his employment gives written notice to the other party in accordance with 
Section 21 herein.

     (c)  TERMINATION BY THE COMPANY FOR CAUSE.

       (i)  A termination for Cause shall not take effect unless the 
provisions of this clause (i) are complied with.  The Executive shall be 
given written notice by the Board of the Company of its intention to 
terminate him for Cause, such notice (A) to state in detail the particular 
act or acts or failure or failures to act that constitute the grounds on 
which the proposed termination for Cause is based and (B) to be given within 
six (6) months of the Board of the Company learning of such act or acts or 
failure or failures to act.  The Executive shall have ten (10) days after the 
date that such written notice has been given to the Executive in which to 
cure such conduct, to the extent such cure is possible.  If he fails to cure 
such conduct, the Executive shall then be entitled to written notice by the 
Board of the Company confirming that, in their judgment, grounds for Cause on 
the basis of the original notice exist, at which time his employment with the 
Company shall thereupon be terminated for Cause.

      (ii)  In the event the Company terminates the Executive's employment 
for Cause, then, provided the Executive shall have executed the Employment 
Release, the Executive shall be entitled to:

          (A)  all unpaid Base Salary through the date of termination of his 
employment for Cause;

          (B)  the right to exercise the Options to the extent vested 
pursuant to the vesting schedule set forth in Section 6(b), but, as provided 
in Section 6(c), only until the end of the third month after the date of the 
Executive's termination;

          (C)  any amounts earned, accrued or owing to the Executive but not 
yet paid under Section 8 herein; and

          (D)  other or additional benefits in accordance with the plans or 
programs of the Company referred to in Section 7 herein.

     (iii)  If the Executive is terminated for Cause pursuant to Section 9(c) 
the Loan shall become due and


                                      -13-


payable, including any interest accrued, 90 days after such termination.

      (iv)  If the Executive is terminated for Cause solely as the result of 
being convicted of a felony, which conviction is ultimately reversed on 
appeal, the Executive shall be deemed to have been terminated without cause 
and shall be entitled to the benefits provided under Section 9(d) to the 
extent such benefits are greater than those received by the Executive in 
accordance with Section 9(c), provided, that the date of termination shall 
be deemed to be the date of the original termination.

     (d)  TERMINATION WITHOUT CAUSE OR CONSTRUCTIVE TERMINATION.  In the 
event the Executive's employment is terminated without Cause, other than due 
to Disability or death, or in the event there is a Constructive Termination, 
then, provided the Executive shall have executed the Employment Release, the 
Executive shall be entitled to:

       (i)  all unpaid Base Salary and a prorated Annual Bonus for the fiscal 
year of the date of termination through the date of termination based on the 
prior year's Annual Bonus;

      (ii)  the Base Salary, at the annualized rate in effect on the date of 
termination of the Executive's employment (or in the event a reduction in 
Base Salary is the basis for a Constructive Termination, then the annualized 
rate of the Base Salary in effect immediately prior to such reduction), for a 
period of twenty-four (24) months following the date of such termination and, 
in lieu of any further Annual bonus, and amount equal to $700,000, in each 
case in substantially equal installments payable not less frequently than 
semi-monthly in arrears;  PROVIDED, that the Company may at any time and from 
time to time pay the Executive the present value of such salary continuation 
payments in a lump sum (using as the discount rate the applicable Federal 
rate for short-term Treasury obligations as published by the Internal Revenue 
Service for the month in which such termination occurs);  and PROVIDED 
FURTHER, that if a Change in Control is the basis for a Constructive 
Termination, the salary continuation payments shall be paid in a lump sum 
without any discount;

    (iii)  the right to exercise the Options to the extent vested pursuant to 
the vesting schedule set forth in Section 6(b), but as provided in Section 
6(c), only


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until the third anniversary of the date of the Executive's termination 
without Cause (other than due to Disability or death) or the Executive's 
Constructive Termination, as the case may be;

     (iv)  cancellation without further payment by the Executive of his 
obligation to pay the principal and all unpaid accrued interest thereon under 
the loan;

     (v)   any amount earned, accrued or owing to the Executive but not yet 
paid under Section 8 herein;

     (vi)  other or additional benefits in accordance with the plans and 
programs of the Company referred to in Section 7 herein; and

     (vii) until the earlier of (1) the third anniversary of the date of 
termination or (2) the date the Executive accepts other employment:

          (A)  reimbursement for any employee benefit contribution paid by 
the Executive or the Executive's family pursuant to COBRA;

          (B)  out placement services at the expense of the Company 
commensurate with those provided to terminated executives of comparable level 
and made available through and at the facilities of a reputable and 
experienced vendor; and

          (C)  use of personal, financial and legal counseling services 
through the vendor engaged by the Executive and paid for by the Company, up 
to a maximum of $20,000 per year.

     If it is determined that any payment or distribution by the Company to 
the Executive pursuant to Section 9(d) (determined without regard to any 
additional payments required pursuant to this sentence) (a "Payment") would be 
subject to the excise tax imposed by Section 4999 of the Internal Revenue 
Code of 1986, as amended (the "Code"), or by similar provisions of state or 
local tax laws applicable to the Executive or any interest or penalties are 
incurred by the Executive with respect to such excise tax (such excise tax 
and similar provisions, together with any such interest and penalties, are 
hereinafter collectively referred to as the "Excise Tax"), then the Executive 
shall be entitled to receive with respect to each Payment an


                                     -15-



additional payment (a "Gross-Up Payment") in an amount such that after 
payment by the Executive of all taxes (including any interest or penalties 
imposed with respect to such taxes), including, without limitation, any 
income taxes (and any interest and penalties imposed with respect thereto) 
and Excise Tax imposed upon the Gross-Up Payment, the Executive retains an 
amount of the Gross-Up Payment equal to the Excise Tax imposed upon the 
Payments.

     (e)  VOLUNTARY TERMINATION. In the event of a termination of employment  
by the Executive on his own initiative ("Voluntary Termination"), other than 
a termination due to death or Disability or a Constructive  Termination, 
then, provided the Executive shall have executed the Employment Release, the 
Executive shall be entitled to:

          (i)  the Base Salary through the date of termination of his 
employment;

          (ii) the right to exercise the Options to the extent vested pursuant 
to the vesting schedule set forth in Section 6(b), but as provided in Section 
6(c), only for a period ending three (3) months after the effective date of 
the Executive's voluntary termination;

          (iii) any amounts earned, accrued or owing to the Executive but not 
yet paid under Section 8 herein; and

          (iv)  other or additional benefits in accordance with the plans or 
programs of the Company referred to in Section 7 herein.

     In the event of a Voluntary Termination, the Loan shall become due and 
payable, including any interest accrued, 90 days after such termination.

     (f)  EXPIRATION OF TERM. If the Executive continues to be employed by the 
Company until the expiration of the Term of this Agreement, but does not 
continue to be employed by the Company after such time, the Executive shall 
receive as salary continuation payments (i) the Base Salary, at an annualized 
rate in effect on the date of the expiration of the Term of this Agreement, 
for a period of twenty-four (24) months following such expiration and (ii) in 
lieu of any Annual Bonus an amount equal to $700,000, in each case payable 
in substantially equal installments not 


                                     -16-



less frequently than semi-monthly in arrears; PROVIDED, that the Company may 
at any time and from time to time pay the Executive the present value of such 
salary continuation payments in a lump sum (using as the discount rate the 
then applicable Federal rate for short-term Treasury obligations as published 
by the Internal Revenue Service for the month in which such termination 
occurs). In addition, the Loan shall be forgiven without further obligation 
on the part of the Executive to pay the principal and all unpaid accrued 
interest thereon. The expiration of the Term of this Agreement shall not 
constitute termination of the Executive's employment with the Company under 
any of Sections 9(a), 9(b), 9(c), 9(d) or 9(e) herein and, other than as set 
forth in this Section 9(f), the Executive shall not be entitled to any other 
compensation or benefits provided for in this Agreement.

     (g)  OFFSETS.  In the event of any termination of employment under this 
Section 9, (i) any remuneration attributable to any subsequent employment with 
a Direct Competitor that the Executive may obtain and (ii) any amounts due 
the Company under any claim the Company may have against the Executive may, 
at the option of the Company, be applied to reduce any amounts due the 
Executive under this Agreement.

     (h)  NATURE OF PAYMENTS. Any amounts due under this Section 9 are in the 
nature of severance or salary continuation payments considered to be 
reasonable by the Company and are not in the nature of a penalty.

     (i)  ASSIGNMENT. The severance or salary continuation payments hereunder 
may not be transferred, assigned or encumbered in any manner, either 
voluntarily or involuntarily, without the prior written consent of the 
Company.

     (j)  EXCLUSIVITY OF SEVERANCE OR SALARY CONTINUATION PAYMENTS. Upon 
termination of the Executive's employment, he shall not be entitled to any 
severance or salary continuation payments or benefits from the Company or 
Holding or any payments by the Company or Holding on account of any claim by 
him of wrongful termination, including claims under any federal, state or 
local human and civil rights or labor laws, common law, other than the 
payments and benefits provided under paragraphs 9(a) through (e) of this 
Section 9 depending on the factual circumstances of the termination hereunder.


                                     -17-



     (k)  TERMINATION AT WILL. Notwithstanding anything herein to the 
contrary, the Executive's employment with the Company is terminable at will 
with or without Cause; PROVIDED that the Executive's entitlement to payments 
and benefits following such termination will depend on the type of 
termination and therefore be governed by the other provisions of this 
Section 9.

     (l)  BOARD RESIGNATION. Upon the Executive's cessation of employment 
with the Company for any reason whatsoever, the Executive shall thereupon be 
deemed to have resigned from the Board of Holding, the Company and of every 
Subsidiary on which he shall then be serving, and of any other company in 
which the Executive is then serving as a director at the request of the 
Company or Holding, in each case effective as of the date of cessation.

     10.  NON-COMPETITION, NON-SOLICITATION AND PROTECTION OF TRADE SECRETS.

     (a)  By and in consideration of the substantial compensation and 
benefits to be provided by the Company and Holding hereunder, and in further 
consideration of the Executive's exposure to the proprietary information of 
the Company, Holding and/or any Affiliate of either of them, the Executive 
agrees that he shall not, during the Employment Period and for a period equal 
to the greater of (i) the period during which he is receiving salary 
continuation payments (or in respect of which a lump-sum salary continuation 
payment is made) pursuant to this Agreement or (ii) one (1) year after the 
Employment Period, directly or indirectly own, manage, operate, join, 
control, be employed by, or participate in the ownership, management, 
operation or control of or be connected in any manner, including but not 
limited to holding the positions of officer, director, shareholder, 
consultant, independent contractor, employee, partner, or investor, with any 
Direct Competitor (as defined below); PROVIDED, HOWEVER, that the Executive 
may invest in stocks, bonds, or other securities of any corporation or other 
entity (but without participating in the business thereof) if such stocks, 
bonds, or other securities are listed for trading on a national securities 
exchange or NASDAQ and the Executive's investment does not exceed 1% of the 
issued and outstanding shares of capital stock, or in the case of bonds or 
other securities, 1% of the aggregate principal amount thereof issued and 
outstanding. "Direct Competitor" shall mean any of Kmart Corporation, 
Wal-Mart


                                     -18-



Stores, Inc., Sears Roebuck and Co., Dayton Hudson Corp., or Current Employer 
or any Affiliate of any of them; PROVIDED, that Current Employer and 
Affiliates thereof shall only be deemed to be Direct Competitors in the event 
of a Voluntary Termination. 

     (b)  The Executive recognizes that the services to be performed by him 
hereunder are special, unique and extraordinary and that, by reason of his 
employment hereunder, he may acquire confidential information and trade 
secrets concerning the operations of the Company, Holding and/or any 
Affiliate of either of them. Accordingly, the Executive agrees that he will 
not, except in the good faith performance of his duties on behalf of the 
Company or Holding, and not inconsistent with his fiduciary duties owed to 
the Company or Holding, disclose on or after the date hereof any secret or 
confidential information that he has learned by reason of his association 
with the Company, Holding and any Subsidiary, or use any such information to 
the detriment of the Company, Holding and any Subsidiary, so long as such 
confidential information or trade secrets have not become generally known  
through no fault of the Executive, provided that, if required to be disclosed 
pursuant to a court order or legal process, the Executive shall give the 
Company timely notice of such order or process and cooperate with the Company 
to avoid or limit such disclosures.

     (c)  The Executive further agrees that he will not, at any time during 
the Employment Period, and for a period of two years thereafter, directly or 
indirectly solicit or induce any of the employees of the Company, Holding or 
any Subsidiary to terminate their employment with the Company, Holding or any 
Subsidiary.

     (d)  The Executive agrees that any material breach of the terms of this 
Section would result in irreparable injury and damage to the Company, Holding 
or any Subsidiary for which the Company, Holding or any Subsidiary would have 
no adequate remedy at law; the Executive therefore also agrees that in the 
event of said breach or any reasonable threat of material breach, the 
Company, Holding or any Subsidiary shall be entitled to an immediate 
injunction and restraining order to prevent such breach and/or threatened 
breach and/or continued breach by the Executive and/or any and all persons 
and/or entities acting for and/or with the Executive. The terms of this 
paragraph shall not prevent the Company, Holding or any Subsidiary from 
pursuing any


                                     -19-



other available remedies for any breach or threatened breach hereof, including 
but not limited to the recovery of damages.  The Executive, Holding and the 
Company agree that the provisions of this Section are reasonable.  Should a 
court or arbitrator determine, however, that any provision of this Section is 
unreasonable, either in period of time, geographical area, or otherwise, the 
parties hereto agree that this Section shall be interpreted and enforced to 
the maximum extent which such court or arbitrator deems reasonable.

     (e)   The provisions of this Section 10 shall survive any termination of 
this Agreement, and the extension of any claim or cause of action by the 
Executive against the Company, Holding or any Subsidiary, whether predicated 
on this Agreement or otherwise, shall not constitute a defense to the 
enforcement by the Company, Holding or any Subsidiary of the covenants and 
agreements of this Section.

     11. REPRESENTATIONS OF THE EXECUTIVE.  The Executive represents and 
warrants that he is free to enter into this Agreement and to perform the 
duties required hereunder, and that there is no agreement or understanding, 
written or oral, between the Executive and Current Employer pertaining to 
employment non-competition, disclosure of confidential information and/or 
trade secrets or other restrictions preventing the performance of his duties 
hereunder.

     12. EFFECT OF AGREEMENT ON OTHER BENEFITS. Except as specifically 
provided in this Agreement, the existence of this Agreement shall not prohibit 
or restrict the Executive's entitlement to full participation in the employee 
benefit and other plans or programs in which senior-level executives of the 
Company are eligible to participate generally (PROVIDED, however, that 
notwithstanding anything to the contrary in this Agreement, the Executive may 
not participate in any such plans or programs pertaining to severance or 
salary continuation payments, or stock options, stock awards or other 
equity-based forms of compensation).

     13. ASSIGNABILITY; BLINDING NATURE. This Agreement shall be binding upon 
and inure to the benefit of the parties hereto and their respective 
successors, heirs (in the case of the Executive) and assigns. No right or 
obligation of the Company or Holding, as the case may be, under this Agreement 
may be assigned or transferred by the


                                     -20-



Company or Holding, as the case may be, except that such right or obligation 
may be assigned or transferred pursuant to a merger or consolidation in which 
the Company or Holding, as the case may be, is not the continuing entity, or 
pursuant to the sale or liquidation of all or substantially all of the assets 
or business of the Company or Holding, as the case may be, provided that the 
assignee or transferee is the successor to all or substantially all of the 
assets or business of the Company or Holding, as the case may be, and such 
assignee or transferee assumes the liabilities, obligations and duties of the 
Company or Holding, as the case may be, as contained in this Agreement, either 
contractually or as a matter of law.  Each of the Company and Holding further 
agrees that, in the event of a sale of assets or liquidation as described in 
the preceding sentence, it shall exercise reasonable efforts to cause such 
assignee or transferee to expressly assume the liabilities, obligations and 
duties of the Company and Holding hereunder. No right or obligation of the 
Executive under this Agreement may be assigned or transferred by the Executive 
other than his rights to compensation and benefits, which may be transferred 
only by will or operation of the law, except as provided herein.  Nothing in 
this Section 14 shall be deemed to affect the Executive's rights under this 
Agreement following a Change in Control.

     14.  REPRESENTATIONS OF THE COMPANY.  Each of Holding and the Company 
represents and warrants that it is fully authorized and empowered by action of 
its Board or a duly authorized committee thereof to enter into this Agreement, 
that the Agreement is the valid and binding obligation of the Company 
enforceable against the Company in accordance with the terms herein, subject 
to applicable bankruptcy, insolvency, reorganization, fraudulent transfer, 
moratorium and other laws of general application affecting creditors' rights 
generally and by equitable principles and that the performance of its 
obligations under this Agreement will not violate any agreement between it and 
any other person, firm or organization.

     15.  ENTIRE AGREEMENT.   This Agreement contains the entire understanding 
and agreement between the parties hereto concerning the subject matter hereof 
and supersedes all prior agreements, understandings, discussions, negotiations 
and undertakings, whether written or oral, between the parties with respect 
thereto.


                                     -21-



     16.  AMENDMENT OR WAIVER.  No provision in this Agreement may be amended 
unless such amendment is agreed to in writing and signed by the Executive and 
an authorized officer of each of the Company and Holding.  No waiver by either
party of any breach by the other party of any condition or provision contained 
in this Agreement to be performed by such other party shall be deemed a waiver 
of a similar or dissimilar condition or provision at the same or any prior or 
subsequent time.  Any waiver must be in writing and signed by the Executive or 
an authorized officer of the Company or Holding, as the case may be.

     17.  SEVERABILITY.  In the event that any provision or portion of this 
Agreement shall be determined to be invalid or unenforceable for any reason, 
in whole or in part, in any jurisdiction the remaining provisions of this 
Agreement shall be unaffected thereby and shall remain in full force and 
effect to the fullest extent permitted by law in such jurisdiction, and such 
invalidity or unenforceability shall have no effect in any other jurisdiction.

     18.  BENEFICIARIES/REFERENCES.  The Executive shall be entitled, to the 
extent permitted under applicable law, to select and change a beneficiary or 
beneficiaries to receive any compensation or benefit payable hereunder 
following the Executive's death by giving the Company and Holding written 
notice thereof.  In the event of the Executive's death or a judicial 
determination of his incompetence, reference in this Agreement to the 
Executive shall be deemed, where appropriate, to refer to his beneficiary, 
estate or other legal representative.

     19.  GOVERNING LAW/JURISDICTION.  This Agreement shall be governed by and 
construed and interpreted in accordance with the laws of the State of Illinois 
without reference to principles of conflict of laws.

     20.  CONFIDENTIALITY;  PRESS RELEASE.  The Executive shall not disclose 
the contents of this Agreement to Current Employer or to any other potential 
employer except as may be required by enforceable legal process or to the 
extent there is public disclosure made by the Company or Holding of such 
matters.  The Executive shall use his best efforts to arrange an opportunity 
for the Company or its designee to coordinate any press release with his 
present employer.


                                     -22-


     21. NOTICES.  Any notice given to a party shall be in writing and shall 
be deemed to have been given when delivered personally or, if sent by 
certified or registered mail, postage prepaid, return receipt requested, five 
days after being sent duly addressed to the party concerned at the address 
indicated below or to such changed address as such party may subsequently give 
such notice.

If to the Company
or Holding:            Montgomery Ward & Co., Incorporated
                       Montgomery Ward Plaza
                       Chicago, IL  60671
                       Attention:  General Counsel

If to the Executive:   Roger V. Goddu
                       930 Olentangy Road
                       Franklin Lakes, New Jersey  07417

                       With a copy to :

                       Buchalter, Nemer, Fields & Younger
                       601 S. Figueroa Street 
                       Suite 2400
                       Los Angeles, CA  90017

                       Attention:  Stuart D. Buchalter, Esq.

     22.  WITHHOLDING.  All amounts required to be paid by the Company herein 
shall be subject to reduction in order to comply with applicable Federal, 
state and local tax withholding requirements.

     23.  HEADINGS.  The headings of the sections contained in this Agreement 
are for convenience of reference only and shall not be deemed to control or 
affect the meaning or construction of any provision of this Agreement.

     24.  COUNTERPARTS.  THis Agreement may be executed in one or more 
counterparts, each of which shall be deemed to be an original, but all of 
which together shall constitute one and the same instrument.

                                     -23-



     IN WITNESS WHEREOF, the undersigned have executed
this Agreement on the date first written above.

                  MONTGOMERY WARD & CO., INCORPORATED 


_________________      By:__________________________
Witness                   Name:
                          Title:

                  MONTGOMERY WARD HOLDING CORP.

_________________      By:__________________________
Witness                   Name:
                          Title:

_________________         __________________________
Witness                   Roger V. Goddu