<ARTICLE> 5 <LEGEND> THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE YAHOO! INC. ANNUAL REPORT ON FORM 10-K FOR THE PERIOD ENDED DECEMBER 31, 1996 AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS. </LEGEND> <PERIOD-TYPE> 12-MOS <FISCAL-YEAR-END> DEC-31-1996 <PERIOD-START> JAN-01-1996 <PERIOD-END> DEC-31-1996 <CASH> 31,865,000 <SECURITIES> 60,689,000 <RECEIVABLES> 5,248,000 <ALLOWANCES> 600,000 <INVENTORY> 0 <CURRENT-ASSETS> 97,555,000 <PP&E> 2,671,000 <DEPRECIATION> 448,000 <TOTAL-ASSETS> 110,255,000 <CURRENT-LIABILITIES> 7,670,000 <BONDS> 0 <PREFERRED-MANDATORY> 0 <PREFERRED> 0 <COMMON> 17,000 <OTHER-SE> 102,058,000 <TOTAL-LIABILITY-AND-EQUITY> 110,255,000 <SALES> 0 <TOTAL-REVENUES> 19,073,000 <CGS> 0 <TOTAL-COSTS> 3,076,000 <OTHER-EXPENSES> 22,802,000 <LOSS-PROVISION> 0 <INTEREST-EXPENSE> 0 <INCOME-PRETAX> (2,334,000) <INCOME-TAX> 0 <INCOME-CONTINUING> (2,334,000) <DISCONTINUED> 0 <EXTRAORDINARY> 0 <CHANGES> 0 <NET-INCOME> (2,334,000) <EPS-PRIMARY> (0.09) <EPS-DILUTED> 0.00