JOINT VENTURE AGREEMENT

              JOINT VENTURE AGREEMENT, dated as of November 1, 1996, by and
    between SB Holdings (Europe) Ltd. ("SOFTBANK"), a company organized under
    the laws of the United Kingdom, and Yahoo! Inc., a California corporation
    ("Yahoo").

              WHEREAS, Yahoo offers in the United States and certain other
    geographic areas certain on-line navigational services on the World Wide
    Web, including, without limitation, the Yahoo! Internet Guide.

              WHEREAS, SOFTBANK through its affiliates Ziff-Davis UK, Ltd.,
    Ziff-Davis France, SA and Ziff-Davis Verlag, GmbH (the "ZD Affiliates") is
    a leading computer publisher in the United Kingdom, France and Germany;

              WHEREAS, an affiliate of SOFTBANK indirectly owns a minority
    interest in Yahoo; and

              WHEREAS, SOFTBANK and Yahoo, directly or through wholly owned
    affiliates, wish to jointly form  joint venture companies in Germany, the
    United Kingdom, and France (each a Company, collectively, the "Companies"),
    to establish and manage versions of the Yahoo Internet Guide for the United
    Kingdom, France and Germany (the "Territories"), develop related on-line
    navigational services, and conduct other related businesses;

              NOW, THEREFORE, the parties hereby agree as follows:

    1.   OBJECTIVES OF THE COMPANIES

              The objectives of the Companies shall be to engage in the
    businesses set forth below:

              (i)  establishment and management in the Territories of localized
         versions of the Yahoo Internet Guide to be branded with the Yahoo!
         name such as Yahoo! UK, Yahoo! France, and Yahoo! Germany (the
         "Localized Guides"), all as set forth in the Business Plan attached as
         Exhibit A (the "Business Plan");

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              (ii)  development and commercialization of related on-line
         navigational services and other Yahoo branded products within the
         Territories including off line products and publications (other than
         as specified in 1(v) below) as described in the Business Plan;

              (iii)  related sale of on-line advertisement space through its
         own efforts or through one or more third party sales representatives;

              (iv)  addition of specific informational content to the Localized
         Guide in each of the Territories;

              (v)  [XXXX]

              (vi)  [XXXX]; and

              (vii)  other businesses relating to the foregoing as agreed upon
         by the parties from time to time.

    2.   SALE AND PURCHASE OF SHARES; OWNERSHIP OF THE COMPANY.

         (a)  Prior to this date, Yahoo has organized the Companies in the
    Territories and has invested, or shall invest (including amounts counted as
    surplus capital), the aggregate amount of $1,400,000 in the Companies.
    Subject to the terms and conditions hereof and pursuant to such
    subscription agreements as local law may require, the Companies shall
    issue, and Yahoo (to the extent it has not already fully subscribed) and
    SOFTBANK shall subscribe to shares (or other ownership interests as local
    law may dictate) of each of the Companies so that after such subscriptions
    SOFTBANK shall own a 30% interest in each such Company and Yahoo shall own
    a 70% interest.  The total to be contributed by SOFTBANK for its shares in
    all the Companies shall total $600,000 (including surplus capital).  The
    Companies are also reimbursing each of the parties for activities taken
    prior to this date on behalf of the Companies and assuming any obligations
    incurred on behalf of the Companies.

         (b)  Each party shall make such additional contributions to the
    capital of the Companies (above the amounts in (a)) as the Board of
    Directors shall determine in good faith are required to carry out the
    Business Plan, up to an aggregate

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    additional contribution by Yahoo of $1,400,000 (for a total aggregate
    contribution of $2,800,000), and by SOFTBANK, of an additional $600,000
    (for a total aggregate contribution by SOFTBANK of $1,200,000.

         (c)  Yahoo may transfer up to 10% of its shares in the Companies to a
    third party subject to SOFTBANK's consent to that party, which should not
    be unreasonably withheld.  If the parties shall mutually determine that
    such third party shall hold more than 10% of the Companies, that third
    party's shares above 10% shall be transferred pro rata from Yahoo and
    SOFTBANK or additional shares may be issued by such third party so that
    Yahoo's and SOFTBANK's interests are diluted pro rata.

    3.   REPRESENTATIONS AND WARRANTIES OF SOFTBANK

              SOFTBANK hereby represents and warrants to Yahoo as follows:

              (a)  SOFTBANK has been duly incorporated, and is a validly
    existing corporation under the laws of the UK and has full power and
    authority to enter into and perform this Agreement.

              (b)  This Agreement has been duly authorized, executed and
    delivered by SOFTBANK and constitutes a valid and binding agreement of
    SOFTBANK, enforceable against SOFTBANK in accordance with its terms.

              (c)  No consent, approval or authorization of or declaration or
    filing with any governmental authority or other person or entity on the
    part of SOFTBANK is required in connection with the execution or delivery
    of this Agreement or the consummation of the transactions contemplated
    hereby.

    4.   REPRESENTATIONS AND WARRANTIES OF YAHOO

         Yahoo represents and warrants to SOFTBANK as follows:

              (a)  Yahoo has been duly incorporated and is a validly existing
    corporation in good standing under the laws of the State of California, and
    has full power and authority to enter into and perform this Agreement.

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              (b)  This Agreement has been duly authorized, executed and
    delivered by Yahoo and constitutes a valid and binding agreement of Yahoo,
    enforceable against Yahoo in accordance with its terms.

              (c)  No consent, approval or authorization of or declaration or
    filing with any governmental authority or other person or entity on the
    part of Yahoo is required in connection with the execution or delivery of
    this Agreement or the consummation of the transactions contemplated hereby.

    5.   LICENSE/SERVICES AGREEMENTS

              (a)  Concurrently with the execution of this Agreement, Yahoo
    shall enter into license agreements, in the forms attached hereto in
    Exhibit B (the "License Agreements"), with each of the Companies.

              (b)  Concurrently with the execution of this Agreement, the ZD
    Affiliates are entering into Services Agreements in the forms attached in
    Exhibit C with each of the Companies (the "Services Agreements").


    6.  BOARD OF DIRECTORS; STATUTORY AUDITORS

              (a)  Subject to permissible corporate law in each of the
    Territories, the Companies shall be managed by a single Board of Directors
    with five members.  SOFTBANK shall designate two Directors and Yahoo shall
    designate three Directors.  To the extent local law does not permit the
    Companies to have a single Board of Directors, Yahoo and SOFTBANK shall
    create a Management Committee of five members which shall act in the same
    way as the single Board of Directors would act and each party shall cause
    the members of each Board of Directors or other similar management group in
    each of the Territories to act in accordance with the determination of that
    Management Committee.  If such a Management Committee is set up, any
    reference to the Board of Directors or to Directors shall be deemed a
    reference to the Management Committee and to the members of that Committee.

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              (b)  To the extent required by local law, each Company shall have
    one Statutory Auditor, which shall be designated by Yahoo.

              (c)  The Companies shall have a Managing Director, who shall also
    be the President (or similar officer) of each Company. The President and
    Managing Director shall be a nominee of Yahoo, subject to Softbank's
    approval, not unreasonably withheld.

              (d)  In case of a vacancy in the office of Director, Statutory
    Auditor or Managing Director during the term of office for whatever reason,
    the vacancy shall be filled by the party that nominated the Director,
    Statutory Auditor or Managing Director whose office became vacant, but
    still subject in the case of Managing Director to SOFTBANK's approval, not
    unreasonably withheld.

              (e)  At any annual or special meeting of shareholders or any
    meeting of the Board of Directors of any Company called for such purpose,
    each party shall vote or cause to be voted all shares owned by it for the
    election of nominees designated as Directors, Statutory Auditor or Managing
    Director in accordance with this Section 6 and otherwise as may be
    necessary to implement the provisions of this Agreement.

              (f)  No change shall be made in the number and/or allocation of
    Directors, Statutory Auditor or Managing Director as stated in this Section
    6 or in the Articles of Incorporation (or similar corporate document) of
    any Company; provided that if the parties' respective shareholdings change
    in a material way, the parties shall adjust the number and allocation of
    Directors if and to the extent appropriate so that their respective
    representation on the Board and in that Company is generally proportionate
    to their respective shareholdings.

    7.  MANAGEMENT OF THE COMPANIES

              (a)  The Board of Directors shall be responsible for establishing
    the overall policy and overall operating policies with respect to the
    business affairs of the Companies.

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              (b)  Except as otherwise required by mandatory provisions of law
    and as otherwise provided herein, resolutions of the Board of Directors
    shall be adopted only by the affirmative vote of a majority of the
    Directors present at a meeting duly called at which a quorum is present.  A
    majority of the Board of Directors shall constitute a quorum for the
    transaction of business provided at least one Director designated by
    SOFTBANK is present.  Board meetings shall be held in accordance with
    applicable local law provided that the Board of Directors shall meet no
    less frequently than once in each calendar month.  Any Director may attend
    a Board meeting by conference telephone.

              (c)  Notwithstanding the general provisions set forth above, in
    addition to any special approval requirements under the Articles of
    Incorporation (or similar  corporate document) or under local law, each of
    the following corporate actions may be taken by a Company only (x) in the
    case of any action that is permitted by law or under the Articles of
    Incorporation to be taken by the Board of Directors alone, only upon
    authorization by affirmative vote of at least one SOFTBANK director and at
    least one Yahoo director and (y) in the case of actions required by law or
    the Articles of Incorporation to be approved by the Company's shareholders,
    only upon authorization by affirmative vote of both Yahoo and SOFTBANK as
    shareholders:

              (i)       any merger or consolidation, whether or not the Company
         is the surviving corporation; any sale, lease, exchange or other
         disposition of all or substantially all of the assets of the Company;
         any acquisition of all or substantially all of the capital stock or
         assets of any other entity; or the liquidation or voluntary
         dissolution of the Company;

              (ii)      any sale, lease, exchange or other disposition of
         substantial assets (except in the ordinary course of business) of the
         Company;

              (iii)     any capital expenditure of $100,000 or more, except as
         may be specified in the Business Plan;

              (iv)      the raising of additional equity capital or the
         issuance or sale of any debt or equity securities (including any
         shareholder loan or guaranty) above the

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         amounts specified in Section 2(b) above, and the terms thereof,
         whether or not in connection with a call for additional capital
         pursuant to Section 8 hereof;

              (v)       any declaration or payment of any dividend or other
         distribution, directly or indirectly, on account of any shares of
         capital stock of the Company, or any redemption, retirement, purchase
         or other acquisition, directly or indirectly, by the Company of any
         such shares (or of any warrants, rights or options to acquire any such
         shares);

              (vi)      the incurrence or guarantee (directly or indirectly) by
         the Company with respect to any indebtedness for borrowed money in
         excess of $50,000;

              (vii)     any amendment, alteration or repeal of any provision of
         the Articles of Incorporation (or similar corporate document) of the
         Company; or

              (viii)    engagement in any business other than as set forth in
         Section 1 hereof and activities incidental thereto, either directly or
         through any corporation or other entity in which the Company has,
         directly or indirectly, an equity interest;

              (ix)      approval of an annual business plan and operating
         budget for the Company (which shall be made no later than thirty (30)
         days prior to the commencement of each fiscal year of the Company),
         and any determination to deviate in any material respect from such
         business plan or budget as so approved;

              (x)       except as may be set forth in the Business Plan, the
         authorization of execution of any contract or agreement (i) having a
         period of performance greater than one year, (ii) involving aggregate
         payments or consideration in excess of $100,000, (iii) involving any
         license of trademarks, patents, copyrights or other intellectual
         property rights of the Company, and (iv) between the Company and any
         officer, shareholder or Director of the Company (or their respective
         affiliates), and any waiver or variance of any contract described in
         (i)-(iv) above; or

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              (xi)      except as may be set forth in the Business Plan,
         compensation for all officers, Directors and Statutory Auditors of the
         Company.

    To the extent permitted by applicable law, the foregoing approval
    requirements shall at all times also be set forth in the Articles of
    Incorporation of the Company, unless amended as set forth.


    8.  ADDITIONAL CAPITAL

              Subject to Section 7(c) hereof, the Board of each Company may, by
    written notice to the parties, call for the parties to subscribe for
    additional shares of capital stock of the Company or to make loan
    guarantees or loans to the Company in proportion to their respective
    holdings of common stock above the amounts specified in Section 2(b).  If
    one party shall decline to subscribe to additional shares above the amounts
    specified in Section 2(b), and the other party shall subscribe to
    additional shares, the subscribing party's total percentage of shares shall
    increase and the non-subscribing party's ownership interest may thereby be
    diluted.

    9.  DISPOSITION OF COMMON STOCK

              Neither party shall directly or indirectly sell, assign, transfer
    or otherwise dispose of, or pledge or otherwise encumber, any shares of
    common stock of any Company without the prior consent of the other party
    except to an affiliate of that party provided, however, the selling party
    shall continue to be liable for all of its obligations.

    10.  ACCOUNTING; ACCESS TO INFORMATION

              (a)  The fiscal year of each Company shall be the calendar year.

              (b)  Each Company shall maintain its accounts and prepare its
    financial statements (including, without limitation, a balance sheet,
    profit and loss statement and statement of cash flows) in accordance with
    generally accepted accounting principles applicable in the country of

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    incorporation, and shall cause its annual financial statements to be
    audited by an internationally recognized independent auditing firm
    reasonably acceptable to each party, and such financial statements and the
    auditors' opinion to be delivered to each party no later than sixty (60)
    days following the end of each fiscal year.  Each Company also shall
    deliver to each party unaudited monthly and quarterly financial statements
    within thirty days following the end of each month or fiscal quarter, as
    the case may be, certified (in the case of quarterly financial statements)
    by the chief accounting officer of the Company.  All financial statements
    shall be accurately and completely translated into English prior to
    delivery to SOFTBANK or Yahoo, and shall be accompanied by a reasonably
    detailed schedule that sets forth the differences between the generally
    accepted accounting principles applied in that Company's country of
    incorporation and U.S. generally accepted accounting principles as applied
    to such financial statements.

              (c)  Each party shall, during all business hours and at all other
    times as reasonable, have access to the books and records of each Company
    and to the legal, tax and auditing personnel of that Company, internal and
    external; provided, however, that the cost and expense necessary for such
    inspection shall be borne by the party making the inspection.

    11.  TERM OF THE AGREEMENT

              (a)  Subject to Section 12, this Agreement shall remain in effect
    perpetually, provided that, if for the calendar year ending [XXXX].  For
    purposes of this paragraph the "primary business" of the Companies shall
    mean the business of providing the Localized Guides and selling ad space in
    connection with or obtaining other revenues from those Guides; all other
    products and services of the Companies shall be excluded.

              (b)  [XXXX].

    12.  TERMINATION OF THE AGREEMENT

              (a)  If either party fails in any material respect to perform or
    fulfill in the time and manner herein provided

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    any obligation or condition herein required to be performed or fulfilled by
    such party, and if such default shall continue for sixty (60) days after
    written notice thereof from the other party, then the other party shall
    have the right to terminate this Agreement by written notice of termination
    to the defaulting party at any time after such sixty (60) days.  Either
    party may also terminate this Agreement immediately by giving a written
    notice to the other party in the event such other party shall be dissolved
    or liquidated or declared insolvent or bankrupt.

              (b)  Upon termination of this Agreement [XXXX].

              (c)  Termination of this Agreement for any reason shall not
    release either party from any liability which at the time of termination
    has already accrued to the other party or which thereafter may accrue in
    respect of any act or omission prior to such termination.

    13.  CONFIDENTIALITY

              Each party shall hold and shall cause its respective
    representatives to hold in confidence all confidential information made
    available to it or its representatives by the other party, directly or
    through any Company, and shall not pass such information on, wholly or
    partly, to third parties without the written consent of the other party,
    unless such information (i) becomes generally available to the public other
    than as a result of a disclosure by such party or its representatives, (ii)
    becomes available to such party from other sources not known by such party
    to be bound by a confidentiality obligation, or (iii) is independently
    acquired by such party as a result of work carried out by any employee or
    representative of such party to whom no disclosure of such information has
    been made.

    14.  OTHER VENTURES

              (a) [XXXX].

              (b)  Yahoo hereby agrees to discuss in good faith with SOFTBANK
    and allow SOFTBANK to make a first offer on any plans to establish [XXXX];
    provided that the foregoing

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    shall not obligate either party to enter into any such arrangement.

    15.  GOVERNING LAW

              This Agreement shall be governed by and construed in accordance
    with the laws of California applicable to agreements made and to be
    performed therein.

    16.  DISPUTE RESOLUTION

              All disputes between the parties arising directly or indirectly
    out of this Agreement shall be settled by the parties amicably through
    their good faith discussions.  In the event that any such dispute cannot be
    resolved thereby, such dispute shall be finally settled by arbitration in
    accordance with the rules then in effect of the American Arbitration
    Association by three arbitrators appointed in accordance with such rules.
    Any such arbitration shall be held in New York, New York.  The arbitration
    award shall be final and binding upon the parties, and judgment on such
    award may be entered in any court having jurisdiction thereof.

    17.  MISCELLANEOUS

              (a)  This Agreement may be amended only by a written instrument
    signed by both parties.

              (b)  This Agreement may not be assigned by either party hereto
    except with the written consent of the other party; provided, however, that
    this Agreement may be assigned to (x) an affiliate corporation or (y) any
    corporation which shall succeed to the business of a party by merger,
    consolidation, or the transfer of all or substantially all of the assets of
    such party and which shall expressly assume the obligations of such party
    hereunder.

              (c)  Any and all notices, requests, demands and other
    communications required or otherwise contemplated to be made under this
    Agreement shall be in writing and in English and shall be deemed to have
    been duly given (a) if delivered personally, when received, (b) if
    transmitted by facsimile, upon receipt of a transmittal confirmation, (c)

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    if sent by registered airmail, return receipt requested, postage prepaid,
    on the sixth business day following the date of deposit in the mail or (d)
    if by international courier service, on the second business day following
    the date of deposit with such courier service, or such earlier delivery
    date as may be confirmed to the sender by such courier service.  All such
    notices, requests, demands and other communications shall be addressed as
    follows:

              (i)  If to SOFTBANK:

                   SB Holdings (Europe) Ltd.
                   c/o Ziff-Davis Verlag Gmbh
                   Riesstrasse 25,
                   80992 Munich 50
                   Germany
                   Attention: J.B. Holston

                   Telephone:  (4989) 1431-2401
                   Facsimile:  (4989) 1431-2400

              with a copy to:

                   Ziff-Davis Publishing Company
                   One Park Avenue
                   NY, New York 10016
                   Attention:  Legal Department

                   Telephone:  (212) 503-3575
                   Facsimile:  (212) 503-3581

              (ii)  If to the Company:

                   Yahoo! Inc.
                   635 Vaqueros Ave.
                   Sunnyvale, California 94086
                   Attention:  Mr. Timothy Koogle
                                   President

                   Telephone:  (408) 328-3300
                   Facsimile:  (408) 328-3301

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              with a copy to:

                   Venture Law Group
                   A Professional Corporation
                   2800 Sand Hill Road
                   Menlo Park, California  94025
                   Attention:  James L. Brock, Esq.

                   Telephone:  (415) 854-4488
                   Facsimile:  (415) 854-1121

    or in each case to such other address or facsimile number as the party may
    have furnished to the other party in writing.

              (d)  In the event of the invalidity of any part or provision of
    this Agreement, such invalidity shall not affect the enforceability of any
    other part or provision of this Agreement.

              (e)  No waiver by any party of any default in the performance of
    or compliance with any provision herein shall be deemed to be a waiver of
    the performance and compliance as to any other provision, or as to such
    provision in the future; nor shall any delay or omission of any party to
    exercise any right hereunder in any manner impair the exercise of any such
    right accruing to it thereafter.  No remedy expressly granted herein to any
    party shall be deemed to exclude any other remedy which would otherwise be
    available.

              (f)  This Agreement constitutes the entire agreement among the
    parties with respect to the subject matter hereof and shall supersede all
    prior understandings and agreements between the parties with respect to
    such subject matter.  This Agreement may be executed in any number of
    counterparts, each of which shall be deemed an original, but all of which
    together shall constitute one and the same instrument.

              (g)  Nothing herein express or implied, is intended to or shall
    be construed to confer upon or give to any person, firm, corporation or
    legal entity, other than the parties hereto and their affiliates, any
    interests, rights, remedies or other benefits with respect to or in

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    connection with any agreement or provision contained herein or contemplated
    hereby.

              IN WITNESS WHEREOF, the parties hereto have duly signed this
    Agreement as of the day and year first above written.

                        SB HOLDINGS (EUROPE) LTD.


                        By: /S/ DAVID CRAVER
                           -----------------------------
                            Name:   David Craver
                            Title:  VP, IMG


                        YAHOO! INC.



                        By:  /S/ TIMOTHY KOOGLE
                           -----------------------------
                            Name:   Timothy Koogle
                            Title:  President

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