FOR IMMEDIATE RELEASE

                                                         CONTACT:  HAROLD WROBEL
                                                                    818/377-5300

                                   JACOR TO ACQUIRE
                             PREMIER RADIO NETWORKS, INC.
                                   FOR $185 MILLION

     LOS ANGELES, CA --APRIL 7, 1997 - Jacor Communications Inc. (NASDAQ: JACOR)
today announced that it has signed a definitive Agreement to acquire the
outstanding shares of PREMIERE RADIO NETWORKS, INC. (NASDAQ: PRNI and PRNIA) for
cash and stock valued at approximately $18 per Premiere share, consisting of
$13.50 in cash with the balance in Jacor common stock.  The acquisition price is
subject to adjustment in certain circumstances.

    The transaction, which will be effected through a merger of Premiere and a
newly formed Jacor acquisition subsidiary, is subject to regulatory review and
other customary closing considerations.  The total consideration to be paid by
Jacor, including payment for certain Premiere warrants and stock options, is
expected to be approximately $185 million.  Net of Premiere's cash-on-hand and
excess working capital to be assumed by Jacor, the total net consideration to be
paid by Jacor is expected to be $165 million.  Under Premiere's by-laws, holders
of Premiere's Common Stock and Class A Common Stock shall each receive the same
merger consideration.

    Premiere Radio Networks, Inc. is a leading independent creator, producer
and distributor of innovative comedy, entertainment, music radio programs,
research and other services.  Founded in 1987, Los Angeles-based Premiere
produces 52 syndicated programs and services and has more than 6,300 radio
station affiliates under contract that broadcast its programming and use its
services.  Premiere is the largest producer of syndicated comedy programming on
radio in the United States.  Premiere distributes these programs and services in
exchange for commercial broadcast time.

    The merger must be approved by Premiere's shareholders, which is assured
because certain management shareholders and Archon Communications Inc.,
Premiere's largest shareholder, have executed agreements to vote their shares in
favor of the merger.  Archon and the management shareholders together own shares
representing more than 50% of the voting power of Premiere.  The merger is
expected to close during the summer of 1997.

    Randy Michaels, Jacor's Chief Executive Officer, said, "The acquisition of
Premiere Radio Networks fits perfectly with our plans to synergize the
complementary business of our rapidly growing broadcast company."

    "Premiere has a wide array of successful programming products and services;
it's nearly impossible to listen to the radio station that does not feature at
least one Premiere product.  Jacor




itself has used many of Premiere's products and services for years."

    "Premiere provides us with several additional marquee radio personalities,
including Leeza Gibbons, Jim Rome and Michael Reagan, to add to our growing
stable and strong national and local on-air personalities.  Additionally, the
research services of Premiere's Mediabase division provide a wonderful
complement to the capabilities of Critical Mass Media, Jacor's highly successful
research affiliate, " Michaels said.

    Steve Lehman, Premier's President and Chief Executive Officer, said, "We
are elated to be aligned with a group that has such tremendous synergies both
operationally and culturally.  Jacor and Premiere are both aggressive,
cutting-edge companies that will reshape the future of network radio."

    Jacor and Premiere's management group will remain with the company after
the merger.

    Jacor Communications is headquartered in Covington, KY.  Including
announced pending acquisitions, Jacor owns, operates, represents or provides
programming for approximately 130 radio stations in 27 broadcast areas.  The
company also owns WKRC-TV in Cincinnati.  In addition, Jacor's E.F.M. subsidiary
syndicates programming, including Rush Limbaugh and Dr. Dean Edell, to
approximately 800 stations throughout the country.  Jacor plans to pursue growth
through continued acquisitions of complementary stations in its existing
broadcast locations, and radio groups or individual stations with significant
presence in other attractive locations.  The company may also grow through
acquisition of other broadcast-related businesses.

    Alex Brown & Co. served as a financial advisor to Premiere in connection
with the merger transaction and has rendered an opinion to Premiere that the
merger agreement between Premiere and Jacor is fair to Premiere's shareholders
from a financial point of view.


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