<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
YAHOO! INC. FORM 10-Q FOR THE PERIOD ENDED MARCH 31, 1997 AND IS QUALIFIED IN
ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
       
                             
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-1997
<PERIOD-START>                             JAN-01-1997
<PERIOD-END>                               MAR-31-1997
<CASH>                                      33,164,000
<SECURITIES>                                56,610,000
<RECEIVABLES>                                5,530,000
<ALLOWANCES>                                   634,000
<INVENTORY>                                          0
<CURRENT-ASSETS>                            99,375,000
<PP&E>                                       3,482,000
<DEPRECIATION>                                 665,000
<TOTAL-ASSETS>                             110,704,000
<CURRENT-LIABILITIES>                        7,396,000
<BONDS>                                              0
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                        17,000
<OTHER-SE>                                 102,983,000
<TOTAL-LIABILITY-AND-EQUITY>               110,704,000
<SALES>                                              0
<TOTAL-REVENUES>                             9,515,000
<CGS>                                                0
<TOTAL-COSTS>                                1,227,000
<OTHER-EXPENSES>                             9,646,000
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                   0
<INCOME-PRETAX>                                233,000
<INCOME-TAX>                                    23,000
<INCOME-CONTINUING>                            210,000
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   210,000
<EPS-PRIMARY>                                     0.01
<EPS-DILUTED>                                     0.01