<ARTICLE> 5 <LEGEND> THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE YAHOO! INC. FORM 10-Q FOR THE PERIOD ENDED MARCH 31, 1997 AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS. </LEGEND> <PERIOD-TYPE> 3-MOS <FISCAL-YEAR-END> DEC-31-1997 <PERIOD-START> JAN-01-1997 <PERIOD-END> MAR-31-1997 <CASH> 33,164,000 <SECURITIES> 56,610,000 <RECEIVABLES> 5,530,000 <ALLOWANCES> 634,000 <INVENTORY> 0 <CURRENT-ASSETS> 99,375,000 <PP&E> 3,482,000 <DEPRECIATION> 665,000 <TOTAL-ASSETS> 110,704,000 <CURRENT-LIABILITIES> 7,396,000 <BONDS> 0 <PREFERRED-MANDATORY> 0 <PREFERRED> 0 <COMMON> 17,000 <OTHER-SE> 102,983,000 <TOTAL-LIABILITY-AND-EQUITY> 110,704,000 <SALES> 0 <TOTAL-REVENUES> 9,515,000 <CGS> 0 <TOTAL-COSTS> 1,227,000 <OTHER-EXPENSES> 9,646,000 <LOSS-PROVISION> 0 <INTEREST-EXPENSE> 0 <INCOME-PRETAX> 233,000 <INCOME-TAX> 23,000 <INCOME-CONTINUING> 210,000 <DISCONTINUED> 0 <EXTRAORDINARY> 0 <CHANGES> 0 <NET-INCOME> 210,000 <EPS-PRIMARY> 0.01 <EPS-DILUTED> 0.01